Business Leaders Profiles

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Shanker Annaswamy, Managing Director- IBM India

Tuesday, October 03, 2006

Ambition

To be a well-recognized
business leader and make
an impact to society

What I would
like to change
about myself

Spend more time with


family

Hobbies

Tennis, badminton,
listening to Carnatic music

Best moment

When my children were


born; when I broke the
coconut to launch Philips
medical electronics product
manufactured in India

A Must Have

Integrity and values

Passionate
about

Making a difference, search


for excellence

Worst Fears

Have no fear

Passionate
about

Making a difference

Fav gizmo

IPod

Fav destination

Kumarakom in Kerala

Fav Book

"The World is Flat" by


Thomas Friedman

What ticks you


off

People who make


judgments without data

Motto

To serve

A lesson for
life

Give due credit to people.


Dont take all the credit but
put the right person in
charge and stay behind and
support him

The man in (Big) Blue


Sometimes, it takes a person from a different field to bring new
perspective to an organization. This is perhaps, what the IBM
management had in mind when it decided in 2004, to go with
its choice of Shanker Annaswamy, a non-IT industry veteran
and the first Indian national to head IBMs operations in the
country.
Annaswamy, a veteran in the medical electronics business for
27 years having donned executive roles at Philips and WiproGE, was confident about doing well in his new role. A strong
believer in cross-functional responsibilities, he had received
kudos while at Wipro-GE from no less than GE chairman Jeffrey
Immelt.
What interested him to take up the top job at IBM India was
not audaciousness but inquisitiveness and continuous learning
that came with the role. Besides, he says that IBMs integrity
and values impressed him. Integrity and values are important
for me at companies I work at. The value-proposition of the
company attracted me and struck a chord. I also liked the
companys culture.
Two years since, Big Blues story in India is bigger than ever
before. The employee strength in the country has almost
doubled from 23,800 in 2004 to 43,000 at present. The
domestic business in the country is galloping at a steady 55 per
cent year-on-year growth. Little wonder then that IBM chief
Sam Palmisano announced a whopper of an investment-$6
billion in India in June this year.
Annaswamy credits IBMs various managers for the huge
market traction that the company has built in India. About his
personal achievement to the company, he says that he
succeeded in presenting a unified IBM India picture to the
world. Employees, customers and also the external world were
not aware of the whole gamut of activities that the company
has in India. India was fitting in very nicely both from the
market point of view and also a very good component of the
global integrated enterprise of IBM. We presented that visibility
to the world. We strengthened the India case for IBM.
He also launched the India leadership forum or ILF where he
brought in different cross-functional teams from the company
together to understand the opportunities ahead of them.
Annaswamy also put together an operating initiative called the
mega-deal mechanism to unite all the teams like server,
services, consultancy and software groups together to pursue a
big deal and win in the market. This is now beginning to pay
off some results. It has made some impact on some of the big
deals, he says.
The bio-medical path
This ability to bring in efficiency and turn around things is
something of a habit to Annaswamy. He did his engineering in
medical electronics from Guindy engineering College, Tamil
Nadu in 1978. Following his education he joined Philipss
medical technologies division in Mumbai as a technocommercial engineer. He was posted in various cities across
India and rose up the ranks in Philips.

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