V.

PARTICULAR
V.CREATIVE

VICKIE HUNTER
FLEXIBLE, FREELANCE KITCHEN,
BATHROOM AND FURNITURE DESIGN
I am a freelance kitchen, bathroom
and furniture designer with
17 years of industry experience.

In todays fast paced and unpredictable

industry,
your business can become busy
with little or no warning, so flexibility is
key. As a freelance designer, I can provide
a flexible solution for those urgent jobs
or busy periods.

I can be there to help when business is

brisk, without the ongoing financial and
HR burden of hiring another permanent
employee.
Hire me when you need me.

V23 was inspired by the periodic table of elements. It is the chemical symbol for Vanadium,
a strong, corrosion-resistant metal that is also flexible, adaptable and super-conductive.
It is used in a wide range of applications, often where strength and colour are required.

KITCHEN DESIGN
BEAUTIFUL AND INNOVATIVE DESIGN
FOR BESPOKE, HANDMADE KITCHENS
With the right design input, custom-built
bespoke kitchens can be a work of art and a
pleasure to use. They can also be profitable too.

Every bespoke kitchen design must look

great and work well, making the best use
of the available space. However, good
design will also pay high regard to the
business perspective too. With such an
unrestrained range of possibilities, the
design process should be innovative and

inspiring, whilst also understanding the

practical considerations of manufacture
and fitting. A great designer will prioritise
the profitability of the project, without
compromising on style, to produce a
unique kitchen solution that will stand
the test of time.

KITCHEN DESIGN
CREATIVE SOLUTIONS WITH
OFFTHESHELF COMPONENTS
Creating a stylish and practical
kitchen with bought-in products
relies on clever design.

I understand that the design process

is the first stage of a much bigger
project. A good kitchen design will
look great and be a pleasure for your
client to use, but a great design will
also help the installation process to
run smoothly with fewer fitting issues.

I have 17 years of experience working

with a wide range of off-the-shelf
kitchen products, and a track record of
designing kitchens that your customers
will love. Plus, I know my way around the
most popular design software packages,
producing accurate flat plans, elevations
and 3D drawings for your sales team,
joiners and fitters.

BEDROOM DESIGN
A PERSONAL SANCTUARY
IN THE HOME
Comfortable, practical and peaceful
every bedroom design should suit your
clients lifestyle.

A bedroom is a personal sanctuary away

from the hustle and bustle of daily life
and every client deserves a bedroom
that is designed specifically for them.
It should be as unique and characterful
as they are and it should be designed
around their lifestyle and their bedtime
routine, making the very best use of the
space that is available.

Thats why every bedroom I create

has a character to reflect the client it
is designed for. To create the perfect
combination of space, sleeping area
and storage solutions, it is important to
understand your client. Only then can
we design a bedroom that they will be
delighted with.

BATHROOM DESIGN
THE IMPORTANCE
OF PLANNING
Successful bathroom projects require a designer
with experience, skill and attention to detail to
ensure each fit-out runs smoothly.

Your client wants a bathroom design that

is beautiful and practical to use. You want
a bathroom design that avoids the fitting
problems that could eat into your profits.
So it makes sense to have a designer
with first-hand experience. Ive designed
and fitted enough bathrooms to know
that you can never predict everything

you might find under the floorboards,

so understanding this during the design
stage can make life much easier for your
fitters. And thats good news for your
profit margins. Add in some product
knowledge and a dash of creative design,
and you have everything you need for a
great bathroom.

BESPOKE DESIGN
CUSTOM DESIGNS,
SPECIFIC SOLUTIONS
Quirky corners, unusual features and unique
projects. Creative design for those customers
who want something a little different.

Every home has its own idiosyncratic

style with its individual nooks and
crannies, so sometimes your client
will want bespoke furniture designed
especially for them. No problem. I have
the CAD and 3D design skills to produce
flat plans, elevations and accurate
workshop drawings for your clients and

your craftspeople from TV cabinets

or storage for boots and shoes, to an
entire office or study. No matter how
unusual or quirky, I can create bespoke
furniture designs to complement your
clients home, complete with all the
information your joiners and fitters
need to manufacture and install them.

Situate Mobile App

MARKETING MATERIALS
CREATIVE LAYOUT AND
GRAPHICS SERVICES

Situate is a mobile phone app platform that is used by museum and visitor
attractions to digitally deliver content to visitors via mobile phones or other
mobile devices. It provides an opportunity to convey more specific and more
targetted information than can be contained in a graphic panel.
This type of engagement can promote audience diversity by focusing content toward
specific visitor types. For example, content can be geared to appeal to those of a
specific age, those who speak different languages, people with specific interests or
those with a different range of ability/disability.
How it works
The Situate app works by
offering information clusters,
grouped under headings and
headlines that are geared to
appeal to a specific visitor
type. It enables visitors to pick
and choose the experiences
that most appeal to them.
In this application the Situate
app is ideal for use as a selfled tour guide. Visitors can
choose a specific trail and be
led around the route, guided
and interpreted via their
mobile phone or tablet.
The trails will feature text,
audio or video content, along
with images, overlaid maps or infographics to guide and interpret the features
they will encounter along the trail. Using GPS waypoints to pinpoint and deliver
content, the app is accurate to a predetermined range that can be as small as just
five metres in diameter.

Content
After identifying and interpreting a selection of features around the site, these
individual content pages can be clustered to create a series of trails, each trail
consisting of 5 10 points that have something in common. The selection will help
to engage visitors with specific interests or profiles, whilst also promoting repeated
visits to enjoy different experiences of the same area.
Feature clusters could include:

Natural history and wildlife trail

Activity and adventure trail
Art and culture trail
History and heritage trail
Disabled access trail

School curriculum trail

Walking/running/cycle routes
Quiet time trail
Dog walking trail
Over 60s trail
This weeks news uploaded daily

Its
all
about
the
story.

No wi-fi? No problem!
Once the Situate app has been downloaded, it will
still work if there is no internet connection.

Deliverables:

Text and image content for approx. 30 x app pages

Hardcopies of feature cluster trails

Target audience:

Local residents, school groups, fitness and activity

enthusiasts, nature lovers, retired folk, disabled visitors,
scouts, guides and similar organisations, visiting
stakeholders.

Estimated cost:

Content 4,750 Maps 500

Situate 2,000 (2 year contract)

Happy Pet
Marketing materials
Lets face it, catalogues arent often the most interesting things to read, but
they still have a very specific and important job to do. If you use the right
language, your catalogue can be interesting, effective and profitable.
Happy Pet is one of the leading pet supply companies in the UK. With an
enormous range of products, giving customers the right information is vitally
important. 52 Oaks was commissioned to produce informative and engaging copy
for the Komodo catalogue Happy Pets reptile brand. Using their strict brand
guidelines to project the right tone of voice, we produced a catalogue that was
interesting and informative so much so that we were also commissioned to write
for the companys website and other marketing documents.

Design 1250

Development time: 4 months

Tony Jones
w: www.52oaks.com
e: [email protected]
t: +44 (0) 7961 836 000

Easy to manage
New content can be easily uploaded to the Situate app at any time, without the
need to enlist the help of the developer.

Reptile and Exotic Pet Trade Association

ay, includin
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In this application the Situate

app is ideal for use as a selfled tour guide. Visitors can
choose a specific trail and be
led around the route, guided
and interpreted via their
mobile phone or tablet.

REPTA

Reptile and Exotic Pet Trade Association

The trails will feature text,

audio or video content, along
with images, overlaid maps or infographics to guide and interpret the features
they will encounter along the trail. Using GPS waypoints to pinpoint and deliver
content, the app is accurate to a predetermined range that can be as small as just
five metres in diameter.

Interpretation Text Matters

Text is often the cornerstone of museum interpretation. It is the transaction point where
the exhibitions stories are relayed to the visitor. Getting it right is vital. A talented and
experienced copywriter can make sure your panels are doing their job brilliantly.

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Hadrians Cycle

Housesteads
Roman Fort

Chesters
Roman Fort

Hexham

Vindolanda

Allonby

Segedunum
Roman Fort

Newcastle

Roman Army
Museum

Tullie House
Museum

Birdoswald
Roman Fort

Corbridge
Roman Town

The Great
North
Museum

Arbeia
Roman Fort
& Museum

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With
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and content for approx. 30 x app pages
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Deliverables:
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Target audience: ces ofLocal
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Estimated
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Content
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Andrew Heptinstall

Roger Clegg

Development time: 4 months

people
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Text.

Easy to manage

REPTA

New content can be easily uploaded to the Situate app at any time, without the
need to enlist the help of the developer.
Situate app samples

Reptile and Exotic Pet Trade Association

Tell me a story

Cherry-pick data to draw out

the best stories. Stick to two or
three main points. The aim is to
ignite the visitors interest, not
drown them in data.

Now tell it in fewer than 175 words

Great stories are at the heart
of every great museum, so it is
important these stories are told
well. A freelance interpretation
writer will distil a story to its
punchy and compelling essence.
Almost everyone can write, but
producing great text for museum
exhibits is a rare skill. Most museums
and designers dont have talented
interpretation writers on staff, so
commissioning a freelancer makes
sense for lots of reasons.

A good copywriter must work

seamlessly with designers and
client stakeholders.

Short, sparsely punctuated

sentences with active verbs
are easier to read and improve
visitor engagement.

A good interpretation writer will have

years of experience working with
museums and visitor attractions of all
shapes and sizes. Theyll know how
to use layering to engage different
visitors, and how to use sentence
length and structure to make it easy to
read. Theyll also save you time and
money by hitting deadlines, getting
content ready for print without the
usual last minute rush.
And thats important, because good
stories should never be rushed.

Its all about the story

The best panels are not just

a collection of facts. They are
easy to read and have a good
story flow.

e: [email protected]
w: www.52oaks.com
t:

So

Milefortlet
21

No wi-fiMaryport
? Allonby
No problem!

Maryport

Layer the information to appeal to

different visitor types. At a glance,
a headline should help the reader
to decide if they might like to read
more of the story.

6
59
Allonby A

Milefortlet
21

Maryport

A7

How it works
The Situate app works by
offering information clusters,
grouped under headings and
headlines that are geared to
appeal to a specific visitor
type. It enables visitors to pick
and choose the experiences
that most appeal to them.

Gift Voucher
Snaygill Boats Ltd, Skipton Road, Bradley, Skipton, North Yorkshire BD20 9HA
telephone: 01756 795150 email: [email protected]

To: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
From: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

+44 (0) 7961 836 000

Amount:
Telling the story accurately will require some
collaboration with the client at the start of the writing
process. Asking the right questions now will help to
minimise edits, delays and emergencies.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Narrowboat holidays, short breaks and day boats
on the Leeds and Liverpool Canal.

t: 07961 836 000

e: [email protected]

w: 52oaks.com

SNAYGILL REF:

Abbeytown

Cockermout
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belies itsclusters
history of war,
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WeNatural
history and
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were commissioned
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ed Britain to
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H a d ri a n s W a l l
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This weeks news uploaded
daily l.Allonb
Disabled access trail

This type of engagement can promote audience diversity by focusing content toward
specific visitor types. For example, content can be geared to appeal to those of a
specific age, those who speak different languages, people with specific interests or
those with a different range of ability/disability.

Reptile and Exotic Pet Trade Association

I can help you to develop your documents

from the concept stage, right through
to the finished product. Whether its
a single advert or a catalogue of your
entire range, good marketing documents
will ensure you reach your customers
and send your message loud and clear.

The Wall is the most famous feature in a beautiful and now peaceful landscape which

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REPTA

Content
After identifying and interpreting a selection of features around the site, these
individual
content
pages
canofbe
to create a series of trails, each trail
Case study:
the whole
story
theclustered
wall
consisting of 5 10 points that have something in common. The selection will help
everyone
knows
Hadrians
Wall, but
peoplealso
realise
to Almost
engage
visitors
withsomething
specificabout
interests
or profi
les,few
whilst
promoting repeated
that it is part of a much larger World Heritage Site.
visits to enjoy different experiences of the same area.

Situate is a mobile phone app platform that is used by museum and visitor
attractions to digitally deliver content to visitors via mobile phones or other
mobile devices. It provides an opportunity to convey more specific and more
targetted information than can be contained in a graphic panel.

REPTA
Professional, practical and eye-catching
marketing is an important part of any
business, and can significantly enhance
your companys market share and profits.
Ive been designing and producing printready marketing material for a wide
range of businesses since 1988, and I
have an extensive list of useful contacts
in the design and print industry.

Hadrians Wall

Situate Mobile App

Situate app samples

Andrew Heptinstall

Professional design solutions for

brochures, posters, leaflets, adverts,
catalogues, exhibition stands and more.

The forts, milefo

along the Cumb rtlets and signal station
s
rian coast are
Frontiers of
part of the
the
Heritage Site. Roman Empire World
They are testim
of the World
s greatest civiliza ony to one
legacy contin
ues to be seen tions whose
and felt today.

VICKIE HUNTER
FREELANCE KITCHEN AND FURNITURE DESIGNER

SKILLS AND EXPERIENCE

INTERIOR FURNISHINGS DESIGN
Client consultations and planning
Site measures
2D and 3D designs
Flat plans and elevations
Detailed workshop plans and elevations
Project management and installation

CREATIVE ARTWORK AND DESIGN

Client presentation documents and plans
Marketing documents, brochures and catalogues
Books, posters, presentations and programmes
Tender documents, annual reports and stationery
Wide format print, banners and exhibition stands
Museum interpretation panels

CREATIVE LAYOUT
KITCHEN AND FURNITURE DESIGN

SOFTWARE SKILLS
TurboCad
AutoCad
AutoKitchen
Planit Fusion
ArtiCad

Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Adobe Acrobat
Microsoft Office

3D ILLUSTRATION

07730 202834
[email protected]