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    A. List The Factors Responsible For The Increasing Importance of BI in Organisations. B. What Are The Obstacles in Implementing BI in Organisations

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    The document discusses various topics related to business intelligence including factors driving its increasing importance, contributions of business analytics to strategy management, the data mining process, elements of the marketing mix, features of a financial reporting system, and challenges to overcome for business intelligence to succeed within an organization. Key points addressed are technological advancement, competitive markets, need for quick reflexes as factors for BI importance; linking customer relationship management to business intelligence; the six step data mining process; the 7 Ps of the expanded marketing mix; drag and drop reporting, dimension choices, and formatting options as financial reporting features; and need for cross-organizational collaboration and business sponsors as critical challenges.

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    A. List The Factors Responsible For The Increasing Importance of BI in Organisations. B. What Are The Obstacles in Implementing BI in Organisations

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    Smu Doc
    25 views4 pages
    The document discusses various topics related to business intelligence including factors driving its increasing importance, contributions of business analytics to strategy management, the data mining process, elements of the marketing mix, features of a financial reporting system, and challenges to overcome for business intelligence to succeed within an organization. Key points addressed are technological advancement, competitive markets, need for quick reflexes as factors for BI importance; linking customer relationship management to business intelligence; the six step data mining process; the 7 Ps of the expanded marketing mix; drag and drop reporting, dimension choices, and formatting options as financial reporting features; and need for cross-organizational collaboration and business sponsors as critical challenges.

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    CONTACT US ON 9540358147 FOR READY MADE ASSIGNMENTS

    Original Title

    MI0036 - ADD

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    The document discusses various topics related to business intelligence including factors driving its increasing importance, contributions of business analytics to strategy management, the data mining process, elements of the marketing mix, features of a financial reporting system, and challenges to overcome for business intelligence to succeed within an organization. Key points addressed are technological advancement, competitive markets, need for quick reflexes as factors for BI importance; linking customer relationship management to business intelligence; the six step data mining process; the 7 Ps of the expanded marketing mix; drag and drop reporting, dimension choices, and formatting options as financial reporting features; and need for cross-organizational collaboration and business sponsors as critical challenges.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    25 views4 pages

    A. List The Factors Responsible For The Increasing Importance of BI in Organisations. B. What Are The Obstacles in Implementing BI in Organisations

    Uploaded by

    Smu Doc
    The document discusses various topics related to business intelligence including factors driving its increasing importance, contributions of business analytics to strategy management, the data mining process, elements of the marketing mix, features of a financial reporting system, and challenges to overcome for business intelligence to succeed within an organization. Key points addressed are technological advancement, competitive markets, need for quick reflexes as factors for BI importance; linking customer relationship management to business intelligence; the six step data mining process; the 7 Ps of the expanded marketing mix; drag and drop reporting, dimension choices, and formatting options as financial reporting features; and need for cross-organizational collaboration and business sponsors as critical challenges.

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    of 4

    PROGRAM - MBA

    SUBJECT CODE & NAME - MI0036 BUSINESS


    INTELLIGENCE & TOOLS

    1. a. List the factors responsible for the increasing


    importance of BI in organisations.
    b. What are the obstacles in Implementing BI in
    Organisations
    a. Factors responsible for increasing importance of BI in organization
    The increasing importance of BI is due to various factors, namely,

    Technological advancement
    Competitive market
    Need for quick reflexes.

    Let's elaborate on these factors.


    Technological
    advancement:
    connectivity between people

    The

    magnificent

    increase

    in

    electronic

    2. a. Discuss the contribution of business analytics in


    strategy management
    b. How is CRM linked to business intelligence?
    a. Various contributions of business analytics in strategy management
    A good financial performance is the result of better business outcomes. To achieve
    these outcomes, organisations need to develop and manage multiple,
    interconnected business strategies. BA solutions give an actionable business
    forecast that can guide business strategies and technologies to provide timely
    and accurate financial results. Although, the business user teams may only have
    an apparent understanding of BA technologies, they are expected to highlight
    the requirements

    CONTACT US FOR READY MADE SOLVED


    ASSIGNMENTS
    CONTACT NUMBER : +91 - 8285115522

    EMAIL ID : [email protected]

    3. Explain the data mining process in detail


    DM (DATA MINING) includes a number of operations, each one of which is
    aided by a variety of techniques, such as decision trees, rule-based induction,
    neural networks and conceptual clustering. The derived results are evaluated
    repeatedly over the developed models to minimise the occurrence of potential
    errors. In the real world applications, knowledge extraction involves collaborative
    use of several data mining techniques and operations.
    Data mining consists of the following six steps (refer to below figure):

    Data is pulled from the data warehouse and sent to the ETL layer, where E
    stands for extract, i.e., pulled, T for transform and L for load.

    CONTACT US FOR READY MADE SOLVED


    ASSIGNMENTS
    CONTACT NUMBER : +91 - 8285115522
    EMAIL ID : [email protected]

    4. Briefly explain the 7 Ps of marketing mix


    7 Ps of marketing/service marketing mix
    Neil Borden, in his presidential address in American Marketing Association (AMA),
    used the term marketing mix for the first time. A marketing mix can be defined as a
    collection of tools that can be used in achieving marketing objectives. It uses 4 Ps
    to decide the marketing strategy. The 4 Ps of
    marketing mix are shown in Below Fig:

    CONTACT US FOR READY MADE SOLVED


    ASSIGNMENTS
    CONTACT NUMBER : +91 - 8285115522
    EMAIL ID : [email protected]
    5.
    What are the main features of a financial
    reporting system
    The following are the main features of a financial reporting system:
    Drag-and-drop report builder: This feature helps in creating sophisticated
    reports and analysing them with ease. To generate a report, you need toselect
    the desired items from a menu, drag them onto a graphical workspace and
    choose appropriate formatting options.
    Choice of dimensions in rows and columns: This feature enables you to easily
    design your report. You just need to choose the right value of various dimensions,
    such as business unit, department, region, product, customer, projects, metrics,
    assumptions and time period, and drag them into the relevant rows and
    columns of the report builder.

    CONTACT US FOR READY MADE SOLVED


    ASSIGNMENTS
    CONTACT NUMBER : +91 - 8285115522
    EMAIL ID : [email protected]
    6. Discuss the various critical challenges that need
    to be overcome for BI to succeed within an
    organization.
    Various critical challenges that need to be overcome for BI to succeed
    within an organization

    Cross-organisational collaboration
    Usually, business initiatives focus on a particular area of business or on a limited
    set of products. As a result of this narrow focus, organisations could not analyse the
    impact of the data generated by the project and business operations. As soon
    as organisations started focusing on the data generated by customer
    information such as customer buying preference, frequency, type of items,
    locality, etc., these initiatives started integrating product information with
    customer information.
    Business sponsors
    Strong business sponsors believe in the BI
    obstacles to champion it. A

    projects

    value and remove the

    CONTACT US FOR READY MADE SOLVED


    ASSIGNMENTS
    CONTACT NUMBER : +91 - 8285115522
    EMAIL ID : [email protected]

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