REPORT ON SALIA

SAHI SLUM STUDY

SUSTAINABILITY MARKETING PROJECT
SUMEET PATNAIK (UEMF15029)
NITIN THAKUR (UEMF15020)

2015 16

Introduction:
This report is on SALIA SAHI Slum in BHUBANESWAR, is brought on the
basis of sample survey conducted in last 2 weeks i.e. From 27th December
2015 13th January 2016. The report contains information relating to
structure, living facilities like electricity, drinking water, sewerage,
garbage disposal and distance of slums from the nearest primary school
and government hospital/health care centre and problems faced by people
living in the slum.
We went to Salia sahi, Tarininagar for the survey. We have conducted
our survey on following basis point:

Infrastructure
Family Size
Income & poverty
Education
Health

Issues related to:

Electricity
Health
Water
Sewerage
Garbage Disposal
Health care units
Roads connectivity
Any kind of exploitation by the companies/organizations

Till now we have taken interview of 8 peoples / families that includes

older-aged, elderly consumers, consumers with visible bodily
deformities, low income workers and children. The objective of the
survey was to come out with a status report on Problems/difficulties
facing by people living in SALIA SAHI SLUM.

SNIPPET OF INFRASTRUCTURAL FACILTIES

Particulars /Area Name
Electricity Connection
Water and Sanitation
Residential Structure
Road facility
Phone Connections
Village Facilities
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Tarininagar
Yes
Poor
Beside Drainage
Poor
Yes
Yes

Objective:
To expose students to a BOP Market, identify and understand
vulnerable consumers and explore
How such consumers manage their consumption the role of
marketing based on the integrative justice model.
Conduct an ethical evaluation of the slum dwellers.
The main findings of the survey are as follows:

Interview 1: Transcript
Name:
Reddy

Raghunath Age: 35 yrs.

Date:27th Dec 2016

Mr Raghunath Reddy, he is from kavisujaynagar, Ganjam. He has been

staying with his family and 2 children (1 boy and 1 girl) in the slum for
long years and he is working as a mason and also doing part time jobs .
We asked him about their children education, he said his children are
reading in private school and we asked why in private school? He said
that sending children to private school will help them for their better
education and we asked why he came to Bhubaneswar and staying
here?? He told us that he came to Bhubaneswar looking for a job. He is
staying with his family in his own house in salia sahi , Tarininagar.
He uses boring water which is shared by 30 households and pay
monthly bill of Rs 100 and also uses well water in case of urgency. He
discussed with us about the problems he is facing with drainage line and
he continued saying that Bhubaneswar Municipality Corporation is not
doing their jobs and no one is here to look into the issues related to
drain. We asked him about the health issues where do they generally
when someone from their family falls ill then he said that they
sometimes go to private hospitals if there is some minor health issue in
his family and Govt. Dispensary they prefer if anything major health
related issues because major related health issues cost will be more. We
asked about their future plans whether want to stay here or they want to
move to some other place then Mr Reddy said they want to live here the
entire life.
We asked him about his monthly spending then he continued saying
that his monthly spending (including Gas cylinder, Children school
fees ,Foods and vegetables, electricity, transportation) is Rs 7000/- .He
also told us that corporator in there locality Tarini Nagar is very helpful
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and corporator has helped him a lot and he also added saying that no
NGO is working in that locality to help the people staying there. He also
has a BPL Card , with the help of which he receives 12kg of Rice and 3Kg
of wheat from the Government. Fainally we asked him what changes he
want to bring in his area ? he only said about to clean and improve the
drain line which the Municipality is neglecting .
Interview 2: Transcript
Name:
Digal

Padmalochan Age 17 yrs.

Date:10th Jan 2016

Padmalochan Digal , he has been staying in salia sahi slum from last 7
years , he is basically from Phulbani and he migrated to Bhubaneswar
because of riots happened there. We asked him about who is the
earning member of her family ? He said her mother but refused to
mention about her occupation and he has 3 siblings in his family (1
elder brothers and 2 sisters). We asked him about problems faced by
him/by the locality he continued saying that there are no problems
except garbage cleaning and no concrete roads . And there is no
problem of water and electricity in his house , as per him there is no big
issue in his area .Also no exploitation is done by companies/organization
in their locality.
Interview 3: Transcript
Name:
Jena

Amareshwar Age: 58 yrs.

10th Jan 2016

Amreshwar Jena , he is the president of his locality Taraninagar and his

native lace is at Konark, Puri District . We asked about the problems that
people are facing in the locality , he said that earlier they were facing a
lot of problems but nowadays they are all getting basic requirements in
their locality and condition of their locality has been improving a lot day
by day.
We asked him about the developments that can be done in this locality
he continued saying as this is a forest land there cannot be any
development and he discussed about the problems faced that no water
supply from Government , they are using boring water ,no concrete road
and no proper drainage system and after fighting a lot he got the
electricity connection in their locality and he told us about health care
near the locality has been improved a lot Anganwadi provides basic
nutrients to localities for free and vaccines and all . We asked about the
avg income / member of each household , he said on an avg, Mason
income is Rs 400-500/day and labour is Rs 300 /day.
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Interview 4: Transcript
Name: Trinath Digal

Age: 47 yrs.

10th Jan 2016

Trinath Digal, A resident of Tarininagar has migrated from Fulwani for

occupation 16 yrs before. By profession he is a Painter & earns approx.
Rs. 400/- per day. We asked him about the problem he is facing in that
slum, in reply of which he said two major problems which are Drainage
system & Garbage cleaning.
According to him, municipality should become more effective for the
above mentioned tasks.
Also, we have asked - Any external agency is trying to harass them for
which he said, no one is trying to do so in the present day.
Interview 5: Transcript
Name: Bhima Digal

Age: 56 yrs.

12th Jan 2016

Bhima Digal, A resident of Tarininagar has migrated from Fulwani for

occupation 27 yrs before. By profession he is a Mason & earns approx.
Rs. 400/- per day.
His response was same as Trinath Digal as they were neighbours & we
have interviewed them consecutively.

Interview 6: Transcript
Name: AK Patnaik

Age: 42 yrs.

12th Jan 2016

AK Patnaik, Aged 42 yrs. Has migrated from from Narsiypuram (A.P.). By

profession he is a Driver & his per day income is Rs. 400/- approx.
We asked him the problems & issues to be resolved in the slum,
According to him, the concerns were;
Drainage system
Garbage Cleaning &
Health Issues
His answer to the question whether any agency is trying to take
advantage of them was the Grocery shops sells all product costly
compare to the outside market.
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Interview 7: Transcript
Name: Manoj Digal

Age: 37 yrs.

Date:12th Jan 2016

Manoj Digal has been staying here since last 25 years and we asked him
about his occupation he said driving private cars and we directly asked
him about the issues related in this locality, he said there are problems
related to garbage , municipality here is neglecting their work not doing
properly and they are coming twice and thrice in a week continued
saying no proper roads and drainage issues , water logging during rains
but there is no health issue he said. And also no exploitation from
outsiders/company.

Interview 8: Transcript
Name: K.C. Pradhan

Age: 43 yrs.

13th Jan 2016

KC Pradhan, Aged 43 yrs. Has migrated from Rasnagar, Nayagarh dist.

Of Odisha. By profession he is doing permanent service in Kalinga
hospital as a staff with a monthly income of Rs. 18000/- pm.
We asked him the problems & issues to be resolved in the slum,
According to him, the concerns were;
Drainage system
Clean Water supply &
Health care units.
We found him more inclined towards the health related Issues as he was
aware of all the healthy practices being adopted in market because of
his professional exposure. Where good health care units & healthy water
was not a concern for majority of the people in that slum, he was
emphasizing in that part only.
His answer to the question whether any agency is trying to take
advantage of them was very clear that all the persons are matured here
& if anyone even thinks of doing so, they wont succeed.

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Interview 9: Transcript
Name:
Kumar

Prasanna Age: 33 yrs.

13th Jan 2016

Prassana Kumar, Aged 33 yrs. He is owning a medical shop inside the

slum area & is earning approximately 20,000/- pm. He migrated from
Puri to Bbsr in search of some job after doing basic medical course
there.
We asked him the problems & issues to be resolved in the slum,
According to him, the concerns were;
Employment for youths.
Health related issues.
He also said that there is no exploitation as such from any outer
agency / company but municipality should think more towards the
overall health issues of the peoples staying there.

Interview 10, 11, 12: Transcript (All 3 taken together)

Name:
Ashwini
Kr. Age: 27 yrs.
Biswal
Age: 19 yrs.
Name: Akhaya
Age: 24 yrs.
Name: Ashok Shetty

13th Jan 2016

Ashwini is doing service in Bharat Motors whereas the rest two (Akhaya
& Ashok) are selling vegetables. They comprises of the youth figures of
the slum & there concerns were;
Job assistance to youth
Proper education facility to be build inside the slum.
Garbage cleaning issue &
Drainage issue.
They seems to be happy with the water supply by municipality &
according to them also, there was no any exploitation as such from the
external sources.

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Interview 13: Transcript

Name: Rajesh Linkar

Age: 32 yrs.

14th Jan 2016

Rajesh Linkar, Aged 32 yrs. & residing in this slum since last 8 years. By
occupation he is a welder & earns approx. 15000/- pm. He migrated
from keonjhar dist. to Bbsr in search of job.
According to him, the concerns to be taken care in the slum were;
Drainage problem &
Road connectivity issue.
He seems quite happy with the local government of Odisha & spoke
many things in favour of them. According to him thr wont be any major
problem till the time BJT government is there in state. He was a big
follower of CM Navin Pattanaik.
He said our local political bodies of slum is not approaching municipality
properly & for the drainage & road issue otherwise it would have been
done long back.

Interview 14: Transcript

Name:
Kumar Rout

Ravindra Age : 54 yrs.

Date: 14th Jan 2016

Ravindra said to us that we have been staying with our family in Salia
Sahi slum area from last 26 years and we have 4 children (2 boys and
2 girls) and his native place is Kandhamal district of Odisha. He
migrated to Salia Sahi, Bhubaneswar in search of job. He was working
as a mason but he stopped working after he met with a severe accident
where his leg was badly injured then after his family is surviving on his
wifes income and now his wife is working as a mason and also doing
some part time works. Even, he continued saying that he dont have
BPL Card, he has been trying to get one BPL card since many years but
it has been stuck somewhere in the process, no one is here to help him
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and government is also not supporting us and not providing any help.
We asked about what are the issues that he is facing staying in salia
sahi for long years. He told us he has been facing a lot of issues and
challenges staying here, there is always a problem related to water.
They use boring water which is shared by many households and pay the
monthly bill and drainage is also a main problem here during rains there
are lot of water logging and the drain water flows to his house. He has
been using electricity connection at his home since last 2 years before
that he was not using electricity connection in their home. And we asked
him about health related issues in the locality he said that health is not
an issue here and also he told us that there is no exploitation done my
by any company/organization.

Key Findings / Observations:

We have Taken Interview of 8 peoples / families there till now & we intend
to take few more in the coming days. Till now our preliminary findings are;
1) Most of the families residing there are not exactly poor rather we
can say them low income people with an avg. income ranging
from 12k to 15k per month.
2) Mostly they were having a nuclear family with 4 to 5 members in
every family.
3) All the families were living in space not more than 500 to 600 Sq. ft.
4) Majority of the respondent said that they have no problem related to
health & electricity issues.
5) But on the other hand there were certain respondents who were
concerned about the peoples health related to the water & the
health care services.
6) We have got more concerns about the Drainage facility, Removal of
garbage & Road connectivity inside the slum area.
7) Few concerns were also related to the education quality &
employment opportunity for youths.
8) Few peoples were very hopeful that government will do something
for the above mentioned issues whereas few were quite satisfied,
with the present govt. & whatever they are getting.
9) Almost all the ladies are home makers & they have got sufficient
free time after their routine jobs, which can be utilized in a better
way.
10)
We found most of the Youths are not very happy with their
present employment & are willing to do something better which can
be capitalized.

Our Recommendations:

Creating

awareness

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regarding

the

necessity

of

education

and

appropriate behaviours of reproductive health, family planning and

child health in slum areas through intervention.

Strengthening and expanding existing interventions

education and health services in slum areas.

Establishing effective linkage between slum community and health

facilities for referral in case of reproductive health related
complications.

Provision of free selected health care services for women and children.

Establishing housing for poor and slum improvement in order to

eradicate the risk of eviction of slum dwellers and rag-pickers without
proper rehabilitation or relocation.

Patronizing urban research in order to focus on planned urbanization.

They should utilize Govt. policies like Bharat Nirmaan effectively.

Literacy levels should increase.

Government should provide free education to children.

Form strong communities & bring them together to work for the
betterment of their slum.

Efficient Waste Management along with tie-up with the local

municipality & capitalizing from that could be a good option.

Road connectivity & drainage facility development inside the

slum could be a option to earn profit by benefiting the people
there.

A business model (like Lijjat Papad) can be thought of, for the
womens particularly (who are mostly home makers) to make
them do some productive work in their free time. This will give
them some extra earning for their family & ultimately will
result in profit.

Similarly youth of the slum can also be involved (full time) in

some productive job in any business model (like waste
management etc), which will result in the benefit of slum,
slums youth & will generate profit also.

Conclusion:
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regarding

Thus the scope of slum clearance in Saliasahi Slum should be enlarged

to embrace slum improvement by providing them minimum amenities like
sanitary-lavatories, drainage, uncontaminated water supply,
approach roads, paved streets and lighting, in order to prevent them
from spoiling both the physical and social environment and also uplifting
them from a degrading quality of life. Slum dwellers and rag-pickers in
Saliasahi are more prone to disease because of the sub-human
conditions, which prevail due to unawareness and neglect. In order to
solve this, proper efforts to educate them in the direction of health and
hygiene should be made.
In computing this shortage, the fundamental assumption was that each
household should have a pucca dwelling unit, a reasonably
permanent structure to provide minimum standards of comfort
and safety. The prevailing ideas of wholesale slum clearance and
construction of costly housing must be abandoned and new ideas must be
developed to solve the shelter problem and improve physical
environments and the slum life. The fact that emergence of slums, is the
result of social degeneration and economic poverty cannot be ignored.
The approach therefore has to be such that taking into consideration both
the physical environments and the social and economic status of the slum
dwellers its execution should involve no harassment, no adverse effect on
the socio-economic conditions of the slum dwellers.
Finally, what is equally essential, is the need for talking to these
people in Salia Sahi Locality, for making them feel acceptable, for
telling the women folk how they can keep their home and children clean,
for telling the children what games to play, for telling the men what work
awaits them in the world beyond the one. Peoples participation,
decentralization, and Privatization should not be taken as synonyms
of each other.
Role of the state and role of private sector and peoples needs
should be appropriately and adequately discussed so that some general
understanding is arrived at, as there cannot be a single model applicable
to all the urban housing and basic services and utilities. All dimensions,
political as well as economic, of the 74th constitutional amendment be
analyzed and understood realistically and not on ideological or emotional
basis. A proper understanding of urban institutions and their functioning
has to be developed. The outcomes of NGOs acting as catalysts in the
community actions towards development are very encouraging. The
experiences and experiments have been regarding alternative institution
building, where the stakeholders themselves are directly brought as actors
in the development process.
Thus there is need of changing in the attitude of the government and the
elite towards the slum dwellers. Program for slum development must
primarily be seen as an environmental scheme and not merely as an
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agenda for real estate development and construction turnover. It is the

slum-like conditions i.e. lack of drinking water, inadequate toilet
facilities, garbage, heaps, lack of sewage disposal, absence of
open-spaces, inadequate and unsafe access that are of primary
concern.

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