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    Macro Environment of The Mobile Industry

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    AbhinandanMalhotra
    The document discusses the macro environment of the mobile industry. There are six major forces that shape opportunities and threats for companies: demographic, economic, natural, technological, political, and cultural. Demographic factors like location, age, and gender influence product launches. Economic trends and spending patterns affect consumer purchasing power. The political environment includes laws and regulations that can impact markets. Cultural forces shape consumer behavior. Technological advances create new products and opportunities in the industry. The natural environment involves resource use and sustainability efforts like improving energy efficiency and using renewable materials.

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    Macro Environment of The Mobile Industry

    Uploaded by

    AbhinandanMalhotra
    413 views2 pages
    The document discusses the macro environment of the mobile industry. There are six major forces that shape opportunities and threats for companies: demographic, economic, natural, technological, political, and cultural. Demographic factors like location, age, and gender influence product launches. Economic trends and spending patterns affect consumer purchasing power. The political environment includes laws and regulations that can impact markets. Cultural forces shape consumer behavior. Technological advances create new products and opportunities in the industry. The natural environment involves resource use and sustainability efforts like improving energy efficiency and using renewable materials.

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    Macro Environment of the Mobile Industry

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    The document discusses the macro environment of the mobile industry. There are six major forces that shape opportunities and threats for companies: demographic, economic, natural, technological, political, and cultural. Demographic factors like location, age, and gender influence product launches. Economic trends and spending patterns affect consumer purchasing power. The political environment includes laws and regulations that can impact markets. Cultural forces shape consumer behavior. Technological advances create new products and opportunities in the industry. The natural environment involves resource use and sustainability efforts like improving energy efficiency and using renewable materials.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    413 views2 pages

    Macro Environment of The Mobile Industry

    Uploaded by

    AbhinandanMalhotra
    The document discusses the macro environment of the mobile industry. There are six major forces that shape opportunities and threats for companies: demographic, economic, natural, technological, political, and cultural. Demographic factors like location, age, and gender influence product launches. Economic trends and spending patterns affect consumer purchasing power. The political environment includes laws and regulations that can impact markets. Cultural forces shape consumer behavior. Technological advances create new products and opportunities in the industry. The natural environment involves resource use and sustainability efforts like improving energy efficiency and using renewable materials.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Macro environment of the mobile industry

    1. MACRO ENVIRONMENT Any company operates in a larger macro environment of


    forces that shape opportunities and pose threat to the company.
    2. There are six major forces in the companys macro environment: Demographic
    Economic Natural Technological Political Cultural
    3. Demographic Environment Demography is the study of human populations in
    terms of size, density, location, age, gender, occupation, etc. Demography
    environment is of major interest to marketers because it involves people and people
    make up markets. Mobile industries launches handsets based on occupation.
    They also launches its product according to location. Sometimes industries
    launches its product keeping gender factor in mind.
    4. Economic Environment The economic environment consists of factors that affect
    consumer purchasing power and spending patterns. Marketers must pay close
    attention to major trends and consumer spending patterns. As far as mobile
    industries are concerned, the economic system is critical as it can control what the
    organization is to produce, how it should produce and the category of recipient who
    should use their end products. Nokia has launched new handset Lumia 1020 in US
    not in India as company is focusing more on low budget handsets for India.
    5. Political Environment This environment is also very important from companys
    point of view because marketing decisions are strongly affected by developments in
    the political environment. It consists of laws, government agencies and individuals
    in a given society. Any political decision can affect market. For example: In Egypt
    and Libya there are ongoing a political riot and in this situation Nokia company
    decreased their market. Samsung violated a host of Apple patents and engaged in
    "willful infringement.
    6. Cultural Environment Cultural factors strongly affect how people think and how
    they consume. This environment is made up of institutions and other forces that
    affect societys basic values, perceptions, preferences and behaviors. Mobile
    industries operates in a diverse number of culture. Mobile industry puts one local
    language in their handsets. Marketing strategy depends sometimes on the culture.
    7. Natural Environment The natural environment involves the natural resources that
    are needed as inputs by marketers or that are affected by marketing activities.
    Mobile industries are continuously improving the environmental credentials of all
    their product like: Improving energy efficiency. Using renewable materials and
    smart packaging. Making eco friendly products.
    8. Mobile industries being eco-friendly Energy efficiency: automatic screen
    brightness adjustment, battery saver feature, energy efficient charger. Materials:
    free of PVC, Contains bio plastics & recycled metals, Free of nickel on the product

    surface. Recycling: 100% recoverable as materials and energy. Packaging: 100 %


    recyclable, minimized package made of renewable materials containing up to 60%
    recycled materials, Virgin wood fibers up to 100% certified.
    9. Technological Environment Today technological advances are perhaps the most
    dramatic forces affecting todays marketing strategies. Forces that are creating new
    technologies are also creating new products and market opportunities. The mobile
    phone in our hand is now packed with advanced tools that let you do so much more.
    Nokia launched wireless charging phone. Samsung launched phones with HD
    sensitive touchscreen. Recently Nokia launched phone with 41 megapixel camera.
    Sony launched a phone which is dust and water resistance.

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