Effective Board Leadership & Strategy
Effective Board Leadership & Strategy
Effective Board Leadership & Strategy
LEADERSHIP &
STRATEGY
Presented to : Mr.Humayun Zafar
Presented By: Group-1
LETTER OF TRANSMITTAL
December 16th, 2015
Mr. Humayun Zafar
Faculty, Corporate Governance
IoBM Karachi
All Group
MBA (Executive)
Institute of Business Management, Karachi.
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LETTER OF ACKNOWLEDGEMENT
Dear Sir
This is to inform you that we hereby, are submitting the term report of Mr. Humayun Zafar as
attached.
We are grateful to Almighty, who enabled us to undertake this task and bestowed upon us, His
great blessings all the way through. We are highly grateful to you for your valuable time and
help that you rendered in spite of your busy schedule and for your precious guidance at every
step. You have been a source of enthusiasm and courage which kept us energetic during the
whole semester. The knowledge shared is priceless and would remain there with us throughout
the life.
Sincerely,
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TABLE OF CONTENT
WHAT IS BOARD
INTRODUCTION & DEFINITION................................................................................................................................... 5
WHAT THEY DO /DUTIES OF A DIRECTOR ................................................................................................................... 5
TYPES OF DIRECTORS IN A BOARDS .................................................................................................................... 6
BOARD PROCESS / BOARD AFFAIRS MANAGEMENT ........................................................................................................ 6
DUTIES OF A BOARD.............................................................................................................................................. 6
WHAT IS STRATEGY
WHAT IS MEANT BY CORPORATE/ORGANIZATIONAL STRATEGY ......................................................................................... 9
WHAT SKILLS ARE NEEDED IN BOD, IN ORDER TO MAKE AN EFFECTIVE C-STRATEGY ........................................... 10
QUESTIONS THAT SHOULD BE TAKEN CARE OF WHILE SETTING A STRATEGIC DIRECTION ......................................................... 11
LINK BETWEEN BOARDS & STRATEGY
HOW BOARD & MANAGEMENT SETS OUT SYNERGY EFFECT ............................................................................. 12
ROLE OF BOARD IN STRATEGY SETTING AND MONITORING .............................................................................. 12
WHAT TO FOCUS BY DIRECTORS TO STRENGTHEN THE STRATEGY AND DIRECTION .......................................... 14
BOARD AND STRATEGY LINK ............................................................................................................................ 15
EFFECTIVE BOARD LEADERSHIP
THE CONCEPT ....................................................................................................................................................... 16
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A- WHAT IS BOARD
INTRODUCTION & DEFINITION
A board of directors is a body of elected or appointed members who jointly oversee the
activities of a company or organization. Other names include board of governors, board of
managers, board of regents, board of trustees, and board of visitors. It is often simply referred
to as "the board".
A board's activities are determined by the powers, duties, and responsibilities delegated to it or
conferred on it by an authority outside itself. These matters are typically detailed in the
organization's bylaws. The bylaws commonly also specify the number of members of the board,
how they are to be chosen, and when they are to meet. However, these bylaws rarely address a
board's powers when faced with a corporate turnaround or restructuring, where board
members need to act as agents of change in addition to their traditional fiduciary
responsibilities.
In an organization with voting members, the board acts on behalf of, and is subordinate to, the
organization's full group, which usually chooses the members of the board. In a stock
corporation, the board is elected by the shareholders and is the highest authority in the
management of the corporation. In a non-stock corporation with no general voting
membership, the board is the supreme governing body of the institution; its members are
sometimes chosen by the board itself.
WHAT THEY DO /DUTIES OF A DIRECTOR
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Executive
Non Executive
Independent
The process for running a board, sometimes called the board process, includes the selection of
board members, the setting of clear board objectives, the dissemination of documents or board
package to the board members, the collaborative creation of an agenda for the meeting, the
creation and follow-up of assigned action items, and the assessment of the board process
through standardized assessments of board members, owners, and CEOs.
The science of this process has been slow to develop due to the secretive nature of the way
most companies run their boards; however some standardization is beginning to develop. Some
who are pushing for this standardization in the USA are the National Association of Corporate
Directors, McKinsey Consulting and The Board Group.
DUTIES OF A BOARD
Because directors exercise control and management over the organization, but organizations
are (in theory) run for the benefit of the shareholders, the law imposes strict duties on directors
in relation to the exercise of their duties. The duties imposed on directors are fiduciary duties,
similar to those that the law imposes on those in similar positions of trust: agents and trustees.
The duties apply to each director separately, while the powers apply to the board jointly. Also,
the duties are owed to the company itself, and not to any other entity. This does not mean that
directors can never stand in a fiduciary relationship to the individual shareholders; they may
well have such a duty in certain circumstances.
PROPER PURPOSE
Directors must exercise their powers for a proper purpose. While in many instances an
improper purpose is readily evident, such as a director looking to feather his or her own nest or
divert an investment opportunity to a relative, such breaches usually involve a breach of the
director's duty to act in good faith. Greater difficulties arise where the director, while acting in
good faith, is serving a purpose that is not regarded by the law as proper.
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The seminal authority in relation to what amounts to a proper purpose is the UK Supreme Court
decision in Eclairs Group Ltd v JKX Oil & Gas plc [2015] UKSC 71 (2 December 2015). The case
concerned the powers of directors under the articles of association of the company to
disenfranchise voting rights attached to shares for failure to properly comply with notice served
on the shareholders. Prior to that case the leading authority was Howard Smith Ltd v Ampol
Ltd [1974] AC 821. The case concerned the power of the directors to issue new shares. It was
alleged that the directors had issued a large number of new shares purely to deprive a
particular shareholder of his voting majority. An argument that the power to issue shares could
only be properly exercised to raise new capital was rejected as too narrow, and it was held that
it would be a proper exercise of the director's powers to issue shares to a larger company to
ensure the financial stability of the company, or as part of an agreement to exploit mineral
rights owned by the company. If so, the mere fact that an incidental result (even if it was a
desired consequence) was that a shareholder lost his majority, or a takeover bid was defeated,
this would not itself make the share issue improper. But if the sole purpose was to destroy a
voting majority or block a takeover bid, that would be an improper purpose. Not all jurisdictions
recognized the "proper purpose" duty as separate from the "good faith" duty however.
UNFETTERED DISCRETION
Directors cannot, without the consent of the company, fetter their discretion in relation to the
exercise of their powers, and cannot bind themselves to vote in a particular way at future board
meetings. This is so even if there is no improper motive or purpose, and no personal advantage
to the director.
This does not mean, however, that the board cannot agree to the company entering into a
contract which binds the company to a certain course, even if certain actions in that course will
require further board approval. The company remains bound, but the directors retain the
discretion to vote against taking the future actions (although that may involve a breach by the
company of the contract that the board previously approved).
CONFLICT OF DUTY AND INTEREST
As fiduciaries, the directors may not put themselves in a position where their interests and
duties conflict with the duties that they owe to the company. The law takes the view that good
faith must not only be done, but must be manifestly seen to be done, and zealously patrols the
conduct of directors in this regard; and will not allow directors to escape liability by asserting
that his decision was in fact well founded. Traditionally, the law has divided conflicts of duty
and interest into three sub-categories.
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B- WHAT IS STRATEGY
WHAT IS MEANT BY CORPORATE/ORGANIZATIONAL STRATEGY
The formulation of corporate strategy is a subject which does not lend itself to a generic
approach which can be copied and tailored to fit. Even some of the definitions and concepts are
interpreted in different ways, and individual circumstances will dictate how a specific strategy
should be developed and implemented, depending on the circumstances of the organization in
question.
Corporate strategy is based on knowing:
The risk of not changing and improving can be as significant as the risks which may affect your
plans to develop your business - your competition is almost certainly changing and moving
ahead, and you are likely to be left behind in terms of efficiency, reputation and financial
success if you do not learn lessons and appreciate what factors may influence your likely
success in delivering your business goals.
These factors all impact on your corporate strategy and business plan. If the purpose of the
plan is business development rather than (just) a means of raising finance, it should be the basis
for your management system
Defining corporate strategy is a process. The objective of the process is to combine the
activities of the various functional areas of a business in a way which will achieve its
organizational objectives.
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It is not always written down or explicit, but it should determine how you:
are organized
The output of the process is a strategic plan which will set the parameters for detailed
operational and departmental plans.
WHAT SKILLS ARE NEEDED IN BOD, IN ORDER TO MAKE AN EFFECTIVE C-STRATEGY
Establish a clear, achievable and compelling vision which sets out where the
organization should be going
Identify and priorities strategic objectives that are consistent with the vision of the
organization
Develop policies and values that will guide the work of others towards your vision
Identify measures and methods for monitoring and evaluating the plan
Balance the needs and expectations of key stakeholders and win their support
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Considering all key issues and create a strategic plan for each, all supporting the overall mission:
what are the main risks and how can they be overcome?
for each major product / project: major elements of cost / expected revenue / timescale
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Andrews was addressing the very large organization, but his views hold equally true for the
smaller firm, with one exception; that is, there may not be the depth of management available
in the smaller company to develop strategy, and this role by default may fall to the board itself.
The board, typically with a mix of inside and outside directors, may have to develop the long
run strategy, either with or without outside help. If it is a large board, a strategic planning
committee may be struck to tackle the task. The key point is that ultimately the board should
be responsible for the organizations strategy.
Performing this function is undoubtedly the most important role that the board should play in
the future of the organization.
Strategy is the balancing of the present and the future, of resources, and of opportunities or
threats. It is a sensitive process for the board, albeit an important one. For the larger firm, the
boards involvement is more as an appraiser, asking hard questions and evaluating strategy on
an ongoing basis. In the smaller firm, it is difficult for the board not to be involved in the
process. There are many strategic issues that only the board can deal with, the principle one
centered around the organizations purpose, broad philosophy, mission, and broad objectives.
The board of a smaller firm must go beyond being a body for sounding out ideas to become a
board involved in the future dynamics of the organization. The board must accept, change and
enhance the chief operating officers vision, and the vision must flow into the long run strategy
of the corporation.
There are several reasons for board involvement in strategy:
The board must assure itself that a process is in place to develop strategy.
The board must develop a viewpoint for choosing among opportunities.
The board members must develop an understanding of the dynamics of both the
organization and the industry. Knowledge and understanding of the environment in
which the business operates precedes intelligent decisions.
The board must evaluate the strategy of the corporation as it is developed. 5. The board
will eventually have to pass judgment on the outcome and the results of the strategy.
Without involvement and knowledge, this becomes a meaningless act.
The board must, to some extent, share the risk and exposure of the chief operating
officer and management. This sharing will create involvement and discipline, which in
turn will produce a more valuable board contribution.
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1. COMPLIANCE
As part of their governance responsibilities board members need to ask management to
demonstrate compliance with the laws and requirements governing nonprofit organizations,
and with the organizations commitments to clients, donors and other key stakeholders.
2. STRATEGY
Board leadership related to programs and priorities is strategic in nature. Their focus is less on
why we do things a certain way, and more on whether or not the organization is doing the right
things. Strategic questions from the board encourage board and staff to identify internal and
external changes and trends that affect clients, funding and activities so the organization can
formulate appropriate responses.
These questions help keep the focus on the big picture rather than on operations, and are
typically future oriented. Finally, they encourage and shape board leadership by helping board
members identify ways that they can help the organization respond to emerging needs and
opportunities.
3. EVALUATION
In most cases board members do not have the same level of programmatic expertise as the
staff. As community members holding the organization in trust on behalf of the public, board
members need to ask questions that help them evaluate the impact of the organizations work.
By raising the question of how the organization will measure success, and by systematically
Asking for benchmarks related to these measurements, the board leads by focusing staff
Attention on results instead of methods. Comparing these results to those of other
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organizations in the same field is particularly helpful. Also tracking results over time provides
useful information to allow the board to measure performance.
4. RESOURCES
Many boards spend a good deal of time thinking about and engaging in attracting investments.
One important question that can get overlooked is to ask how the organization is allocating the
resources it does have, and to ensure that this allocation is reflective of the organizations
priorities. Another set of questions relates to Shareholder`s interests and trends. What are
investors interested in? How has that changed? Should we (and, if so, how can we) position
ourselves in relationship to these interests? Finally, the board should ask and determine what
role it needs to play in maintaining current resources as well as in attracting new or increased
support.
5. BOARD STRUCTURES AND SYSTEMS
The board has to lead by asking questions about its own ways of working to make sure that its
operating and decision-making practices keep up with changing demands, shifting
responsibilities, board size and composition. A periodic self-evaluation can help board members
determine if they are paying attention to that which is most important, and if there are smarter
ways for them to work individually and collectively in order to achieve their goals.
LEADERSHIP FROM ANY SEAT
There is a tendency to think of leadership in terms of hierarchy, with the board chair playing the
strongest leadership role. It is certainly true that an effective board chair contributes
enormously to the boards productivity, and that a poor board chair can be a significant
obstacle to performance. Every board member, however, has a leadership role to play. Any
board member can and should raise the kinds of questions described previously. Every board
Member should have a role to play to move the boards agenda forward and to fulfill the
boards oversight role. Fundamentally, leadership entails speaking up when you have a concern
and contributing what you can to make the organization successful.
those who can figure out what is needed, right now, in order to make something work and who
enjoy concrete tasks. They can also help the executive director think through
The impact a new undertaking may have on the organizations ability to maintain its regular
operations
HOW BOARDS CREATE A CULTURE THAT PROMOTES LEADERSHIP
We have found the following practices key to creating a productive culture on the board:
Recruit people to the board who have a passion for your mission.
Connect trustees with the organizations work through direct experience, conversations
with program staff and compelling stories that illustrate the importance of the
organizations work.
State expectations of board members up front during the recruitment process.
Make time to talk together as a board about the culture that you want to create or
perpetuate on the board, and how you can work together most productively.
Let potential board members know about the culture of the board up front.
Create rituals to celebrate achievements, recognize people who have made a
contribution, and mark new moments in an organizations history.
Compare how the board operates with the organizations values, and determine if the
structure and the values need to be more closely aligned
Acknowledge the contributions of those who have made the organization what it is
today, and then focus on how to maintain the founding principles in a changing
environment
Recruit individuals who are passionate about the mission. Most board leaders should be
motivated by themselves to step up to leadership, even in times of crisis, board members
talked about their belief that the work of their organizations needed to be continued for the
sake of the community.
Their commitment to the mission should go beyond their loyalty to any one individual. In times
of crisis, board leaders should show personal commitment, determination and courage, each of
which is crucial to the maturation of the full board.
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3. HOLD THE BOARD ACCOUNTABLE FOR ITS OWN PERFORMANCE AND CONDUCT A
CANDID BOARD ASSESSMENT.
Use a self-assessment tool or an objective outside consultant. The executive committee or
governance committee should lead the assessment and board development planning process.
Board chairs should meet regularly with other board members to ask what their satisfaction
levels and goals are and how the overall board is performing. Based on the assessment, develop
a plan for board development.
4. COMPEL THE BOARD TO CONTINUALLY PLAN FOR THE FUTURE AND FOCUS ON
RESULTS.
One of the most important responsibilities of a board is to help the organization plan for the
future. Boards need to conduct scans for environmental changes and create visions that
respond to those shifts. The strategic planning process can be reinvigorating and help board
members to work together better as a team.
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REFERENCES
Summer 2005 Vol. V, No. GREAT BOARDS Published by Bader & Associates Governance
Consultants, Potomac, MD
An Oracle White Paper June 2012 Seven Steps for Effective Leadership Development
Effective Leadership: Theory, Cases, And Applications Author: Ronald (Ron) H. Humphrey,
Encouraging Visionary Board Leadership Frank Martinelli The Center for Public Skills
Training.
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