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    Xerox Questionnaire For New Product Launch

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    sunil1312
    The document is a questionnaire for a study on corporate perceptions of Xerox's new HI Q LED technology multifunctional products in Coimbatore City. It contains 21 multiple choice and ranking questions regarding the respondent's company, printing needs, awareness and interest in the new LED technology. The abstract indicates that the study aims to evaluate customer perception of the HI Q LED technology through a survey using this questionnaire, with a focus on understanding the real market value and corporate preferences for the new product versus existing technologies.

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    Xerox Questionnaire For New Product Launch

    Uploaded by

    sunil1312
    5K views5 pages
    The document is a questionnaire for a study on corporate perceptions of Xerox's new HI Q LED technology multifunctional products in Coimbatore City. It contains 21 multiple choice and ranking questions regarding the respondent's company, printing needs, awareness and interest in the new LED technology. The abstract indicates that the study aims to evaluate customer perception of the HI Q LED technology through a survey using this questionnaire, with a focus on understanding the real market value and corporate preferences for the new product versus existing technologies.

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    questionnaire for new product launch by xerox

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    Xerox Questionnaire for New Product Launch

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    The document is a questionnaire for a study on corporate perceptions of Xerox's new HI Q LED technology multifunctional products in Coimbatore City. It contains 21 multiple choice and ranking questions regarding the respondent's company, printing needs, awareness and interest in the new LED technology. The abstract indicates that the study aims to evaluate customer perception of the HI Q LED technology through a survey using this questionnaire, with a focus on understanding the real market value and corporate preferences for the new product versus existing technologies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    5K views5 pages

    Xerox Questionnaire For New Product Launch

    Uploaded by

    sunil1312
    The document is a questionnaire for a study on corporate perceptions of Xerox's new HI Q LED technology multifunctional products in Coimbatore City. It contains 21 multiple choice and ranking questions regarding the respondent's company, printing needs, awareness and interest in the new LED technology. The abstract indicates that the study aims to evaluate customer perception of the HI Q LED technology through a survey using this questionnaire, with a focus on understanding the real market value and corporate preferences for the new product versus existing technologies.

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    You are on page 1of 5

    APPENDIX-I

    Questionnaire
    A STUDY ON PERCEPTION OF CORPORATE’S
    TOWARDS HI Q LED TECHNOLOGY OF XEROX
    PRODUCTS IN COIMBATORE CITY

    1) Name of the customer:

    2) Designation with address:

    3) Branches if any:

    4) Which brand comes to your mind when you hear about


    documentation management?

    O RICHO O XEROX O CANON


    O HP O HCL O KONICA
    5) Are you a customer of XEROX?

    O Yes O No
    6) If yes, please mention model No?
    7) Did you experience with any other document management
    provider?

    O Yes O No
    8) If yes, please mention the name of the provided?

    9) Do you have colour multifunctional product?

    O Yes O No

    10) If no, do you have an idea to purchase?

    O Yes O No
    11) What is the volume of the colour printout and copy monthly?

    O 0-1000 O 1001-5000 O 5001-10000 O >10000

    12) What is the volume of the mono printout and copy monthly?

    O 0-1000 O 1001-5000 O 5001-10000 O >10000

    13) Are you aware that Xerox has come up with new led
    technology?

    O Yes O No

    14) If yes, how do you know about this product?

    O Print advertisement O Marketing person


    O Reference O Competitor

    15) Please rank the factors which you prefer in purchase of the
    product?

    FACTORS RANKS
    After sales service
    Quality of product
    Brand image
    Price of the product
    Features

    16) Attitude towards price?

    O Low O Medium
    O High O Affordable
    17) What you like most about this product?

    O Technology O Price
    O Power saving O Speed

    18) How favorable is the overall reaction about this product?

    O Poor O fair
    O good O excellent
    19) Is there any upcoming project in your organization?

    O Yes O No
    20) If yes, please mention the period of updating?

    O within 1 month O 2-3months O 4-6months O 7-12months


    21) Based on this description, how interested you are in purchasing
    this product?

    O Not at all interested


    O not very interested
    O not sure
    O somewhat interested
    O very interested

    ABSTRACT
    This study evaluates the customer perception of HI Q LED technology of Xerox

    multifunctional products. Innovation is very essential for any organization so as to

    sustain in this highly competitive market. Xerox is known for innovation as it has

    proven through various new innovative products. Now Xerox ltd has come up

    with new HI Q LED technology. Which is definitely a advantageous product over

    the existing technologies in multifunctional products like laser technology. it has

    proved that through various experiments conducted. Preference analysis is

    crucial for an organization so as to understand the real market value of the

    product and other details. In this project the preference of corporate is only

    concentrated. So in order to analyse the preference of this new HI Q LED

    technology in corporate in this research study the primary data was collected

    from corporate through structured questionnaire.

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