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    Dial Liquid Soap Redesign

    Uploaded by

    Hailey Lewis
    The document outlines a redesign plan for Dial soap. It includes a style guide, package design, and proposed photography and advertisements. The key points are: 1) The redesign plan aims to modernize the Dial soap design while keeping the ingredients and information clear. It will make the packaging stand out more on store shelves. 2) The style guide specifies fonts, colors, and logo placement for the redesign. Midnight Violet is selected as the title font and Avenir fonts for body copy. Five colors - Lavender, Spring Rose, Aloe Green, Robin Blue, and Bright Yellow - will be used. 3) The package design mockup shows the proposed layout with the color

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Dial Liquid Soap Redesign

    Uploaded by

    Hailey Lewis
    296 views6 pages
    The document outlines a redesign plan for Dial soap. It includes a style guide, package design, and proposed photography and advertisements. The key points are: 1) The redesign plan aims to modernize the Dial soap design while keeping the ingredients and information clear. It will make the packaging stand out more on store shelves. 2) The style guide specifies fonts, colors, and logo placement for the redesign. Midnight Violet is selected as the title font and Avenir fonts for body copy. Five colors - Lavender, Spring Rose, Aloe Green, Robin Blue, and Bright Yellow - will be used. 3) The package design mockup shows the proposed layout with the color

    Original Description:

    Style Guide of Product

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    The document outlines a redesign plan for Dial soap. It includes a style guide, package design, and proposed photography and advertisements. The key points are: 1) The redesign plan aims to modernize the Dial soap design while keeping the ingredients and information clear. It will make the packaging stand out more on store shelves. 2) The style guide specifies fonts, colors, and logo placement for the redesign. Midnight Violet is selected as the title font and Avenir fonts for body copy. Five colors - Lavender, Spring Rose, Aloe Green, Robin Blue, and Bright Yellow - will be used. 3) The package design mockup shows the proposed layout with the color

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    296 views6 pages

    Dial Liquid Soap Redesign

    Uploaded by

    Hailey Lewis
    The document outlines a redesign plan for Dial soap. It includes a style guide, package design, and proposed photography and advertisements. The key points are: 1) The redesign plan aims to modernize the Dial soap design while keeping the ingredients and information clear. It will make the packaging stand out more on store shelves. 2) The style guide specifies fonts, colors, and logo placement for the redesign. Midnight Violet is selected as the title font and Avenir fonts for body copy. Five colors - Lavender, Spring Rose, Aloe Green, Robin Blue, and Bright Yellow - will be used. 3) The package design mockup shows the proposed layout with the color

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    Dial Soap Redesign

    Hailey Lewis

    Table of Contents
    Redesign Plan..............................................................................................4
    Style Guide.....................................................................................................6
    PackageDesign............................................................................................9
    Photography................................................................................................10
    Product Advertisement............................................................................11

    Redesign Plan
    Dial Soap has been in business for over 65 years now. The current
    design is simple and clean, but I am going to improve it by
    revaluating both their mission and their target audience. I will
    incorporate these important factors into the design. I will make
    the design more modern and use different colors so that Dial
    soap will stand out more on the shelf. The ingredients and other
    important information will be clear and legible as well as visually
    appealing.

    Dial has made it their mission to deliver high quality, safe, and
    clean soap to families. They have a variety of different products
    and scents and their target audience is families in America who
    value clean hands without a high cost.
    To keep American uniforms free of fungus during World War
    II, Dr. William Gump created a germicidal compound. This
    compound, dubbed G-11, would become the active ingredient
    in Dial soap. Once the company was started in 1950, physicians
    began recommending it to their patients and one decade later
    became the first soap in space.
    Creating a label with the eye-catching design that Dial Liquid
    Soap needs will increase sales because it will stand out to
    consumers on the shelf. Dial has great advertising so making sure
    the public is aware of the package redesign will show the public
    that Dial is determined to stick around by consistently changing
    and improving their product. Creating advertisements to be
    shared online will allow the public to see the changes that Dial is
    making in order to ensure the value and quality not only in this
    product, but also in the company itself.
    5

    Style Guide
    FONTS: Titles

    Midnight Violet
    CMYK: 90 96 38 59
    RGB: 27 0 57
    Pantone: 274 C
    HEX: # 1b0039

    FONTS: Body Copy

    BlackJackRegular Regular
    Avenir Next Ultra Light
    Avenir Next Regular
    Avenir Next Italic
    Avenir
    Next Medium
    Title fonts on packaging should
    Avenir
    Next Demi Bold
    be between size 11 and 18 pts.
    Avenir
    Next Bold Italic
    When emphasis is needed, adjust
    size slightly because there are not
    Avenir
    Next Bold
    bold
    styles
    with
    this
    font.
    Avenir Next Heavy

    Body fonts should be between
    size 4 and 14 pts. When
    emphasis is needed, change
    style to medium or demi bold.

    Lavender

    CMYK: 87 100 12 4
    RGB: 75 28 130
    Pantone: 2607 C
    HEX: # 4b1c82

    Spring Rose

    CMYK: 29 61 5 0
    RGB: 182 120 172
    Pantone: 7440 C
    HEX: # b678ac

    Aloe Green

    CMYK: 79 46 62 31
    RGB: 52 91 83
    Pantone: 5477 C
    HEX: # 345b53

    Robin Blue

    CMYK: 50 0 27 0
    RGB: 117 213 202
    Pantone: 7471 C
    HEX: # 8cddd3

    Bright Yellow
    CMYK: 7 4 97 0
    RGB: 243 226 30
    Pantone: 604 C
    HEX: # f3e21e

    Ivory

    CMYK: 0 2 20 0
    RGB: 255 245 211
    Pantone: 7499 C
    HEX: # fff5d3

    Style Guide

    Package Design
    25%

    MORE

    The color logo should be used on all packaging and


    marketing. The black and white logo should rarely be
    used unless circumstances require it to be used. The
    logo should be placed 1/2 inch from the top of the
    front label. It should not exceed 1 inch wide on the
    front label.

    vs. 7.5 oz.

    Lavender

    Healthier Skin. Healthier You.

    Breathe in a fragrance blend


    that is exotic while gently
    cleansing your hands of dirt
    and germs.

    & Twilight Jasmine


    ANTIBACTERIAL
    Hand Soap with
    Moisturizer

    DOCTOR

    RECOMMENDED

    Visit our web site at www.dialsoap.com


    MADE IN USA
    c 2015 & Distributed by THE DIAL CORPORATION
    A
    COMPANY, SCOTTSDALE, AZ 85255
    This distinctive design and elements of this package are proprietary
    and owned by The Dial Corporation, A Henkel Company.

    9.375 FL OZ (227 mL)

    Photography

    10

    Product Advertisement

    11

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