Garanti Securities - Company Reports - ÜLKER BISKÜVI (ULKER)
Garanti Securities - Company Reports - ÜLKER BISKÜVI (ULKER)
Garanti Securities - Company Reports - ÜLKER BISKÜVI (ULKER)
RESEARCH
Ulker Biskuvi
Outperform
A tough cookie
5,968
Current EV (TLmn)
6,279
2,199
18.00
15.00
12.00
9.00
01.14
ULKER
05.15
22%
03.15
Potential Return TL
01.15
prices yet facing pressure from strong US$, with a 0.9pp rise in
the gross margin projected in 2015 through price adjustments
and product mix initiatives.
21.30TL
11.14
09.14
17.45TL
07.14
Current Price TL
05.14
03.14
BIST-100
ULKER.TI / ULKER.IS
1 mth
3 mth
12mth
-3%
-2%
-1%
YTD TL Return:
-5%
342
14.2 / 21.25
5.4
43
37%
2013
2014
2015E
2016E
2,748
2,891
3,190
3,587
EBITDA (TLmn)
315
332
381
457
189
212
228
284
11.5%
11.5%
12.0%
12.7%
P/E (x)
31.6
28.2
26.1
21.0
EV/EBITDA (x)
19.9
18.9
16.5
13.7
EV/Sales (x)
2.28
2.17
1.97
1.75
EPS (TL)
0.55
0.62
0.67
0.83
DPS (TL)
0.39
0.27
0.47
0.58
EBITDA Margin
[email protected]
Sales Contact:
disclosures.
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RESEARCH
SUMMARY FINANCIALS
The Company in Brief
Ulker Biskuvi, formerly Ulker Gida, was established
in 1944 and is the flagship of Yildiz Holding as the
pioneer confectionery company in Turkey. Yldz
Holding, the largest food manufacturer in MENA,
Central and Eastern Europe, recorded TL15.7bn of
turnover by YE13, focusing on multinational growth
through strategic partnerships in the food sector.
Ulker Biskuvi is engaged in the production of
chocolate, chocolate coated biscuits, biscuits and
cakes with 330 SKUs in domestic and international
markets from its 4 plants in Istanbul (Topkap, Silivri,
Gebze and Esenyurt) and 2 plants in Karaman and
Ankara. Ulker Biskuvi holds a 92% stake in Ulker
Cikolata and 74% of Biskot Biskuvi, and also has a
19% stake in Godiva Belgium BVBA. Ulker Biskuvi
have been quoted on BIST since 1996.
Shareholders
Yildiz Holding 49%, Yildiz Holding Subsidiaries and
Ulker Family Members 8%, Free Float %43
2013
2014
2015E
2016E
2015E/2014
Net Sales
2,748
2,891
3,190
3,587
10%
-2,115
-2,284
-2,491
-2,796
9%
633
608
699
791
15%
Operating Expenses
-370
-330
-374
-398
13%
Operating Profit
263
277
324
393
17%
EBITDA
315
332
381
457
15%
-240
-121
-161
-151
n.m.
279
263
277
362
5%
Tax
-52
-28
-49
-79
72%
Net Income
189
212
228
284
8%
23.0%
21.0%
21.9%
22.1%
0.9 pp
9.6%
9.6%
10.2%
10.9%
0.6 pp
11.5%
11.5%
12.0%
12.7%
0.5 pp
6.9%
7.3%
7.2%
7.9%
-0.2 pp
Cost Of Sales
Ratios
Gross Profit Margin
EBIT Margin
EBITDA Margin
Net Income Margin
2015E/2014
2,129
2,037
2,285
2,347
12%
1,164
1,034
1,151
1,099
11%
649
604
699
776
16%
Inventories
198
212
239
268
12%
117
187
196
204
5%
1,033
1,151
1,272
1,338
11%
Total Assets
3,162
3,188
3,557
3,686
12%
1,827
657
845
893
29%
1,250
91
227
219
148%
508
511
560
613
9%
68
55
58
62
7%
67
1,301
1,348
1,304
4%
10
1,244
1,287
1,239
3%
57
57
61
65
7%
Shareholders Equity
1,268
1,230
1,364
1,488
11%
3,162
3,188
3,557
3,686
12%
disclosures.
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RESEARCH
INVESTMENT SUMMARY
We are initiating our coverage of lker Biskuvi with a Outperform
recommendation and 12M target price of TL21.30, denoting 22% upside potential.
Ulker, Turkeys leading food company which is specialized in the confectionery
business, has doubled its revenues in the last 5 years, boosting interest from
corporate investors and further enhancing the stocks liquidity, and has
outperformed the BIST index by 38% in the last 2 years. Ulker is set to expand its
EBITDA margin to 15% over the next decade, while maintaining its market leader
position. The Company notched up a CAGR of 17% at the top line and 61% in
EBITDA in the last 3 years and we expect Ulker Biskuvi to register a CAGR of
11% in revenues and 16% in EBITDA in 2014-2019E period. Ulker Biskuvi offers
lucrative growth prospects and better margins through cost management with the
launch of higher margin products and efficiency improvements over a long-term
investment horizon; the stock trades at a 2015E P/E of 26.1x and EV/EBITDA of
16.5x, marking 9% and 18% premiums over its international peers, respectively.
We believe the premium is justified on account of its dominating market position,
its defensive nature and the reasonably inelastic nature of the business.
disclosures.
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RESEARCH
disclosures.
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RESEARCH
disclosures.
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RESEARCH
Risks
Fluctuations in commodity prices, geographical and political instability in the
Companys operating markets, negative consumer sentiment and exchange rate
exposure pose risks for the Company. Ulkers profitability margins are sensitive to
volatility in raw material prices (cacao, palm oil, sugar, wheat, pistachio and nutpuree). Natural disasters, epidemics and uncertainty regarding the weather will
have both direct and indirect effects on the Companys financials. Ulker is mainly
exposed to volatility in the /TL and also US$/TL exchange rate on the cost front,
as the main raw materials are imported (cacao is imported from Ghana and Ivory
Coast in Africa and palm oil is imported from Malaysia and Indonesia). The
Company had a TL359mn short FX position as of 1Q15, which was denominated
in US$ currency (around US$120mn).
disclosures.
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RESEARCH
VALUATION
Our target Mcap for Ulker Biskuvi is based on both DCF valuation and a
comparison of peer group multiples, giving equal weight to both methods.
Accordingly, our 12M target Mcap of TL7.3bn indicates 22% upside potential.
Valuation Summary
Calculated Value
Weight in
Valuation
Total Value
DCF Analysis
8,238
50%
4,119
Peer Comp.
6,328
50%
3,164
TLmn
Target Value
7,283
Current Mcap
5,968
21.30
17.45
22%
DCF Analysis
We calculated a target value of TL8,238mn for Ulker Biskuvi based on DCF
analysis, assuming a 4.0% terminal growth rate in our DCF model. We applied
8.75% as the TL risk free rate while assuming a market risk premium of 5.5% and
Beta of 0.7 in calculating the cost of equity. We applied a 10% cost of debt with a
corporate tax rate of 20%. Accordingly, we assume an average WACC of 10% for
the cash flows in our DCF analysis.
40%
PV of FCF
2,737
Cost of Equity
13%
PV of Terminal Value
5,813
0.7
8,550
Beta
Risk free rate
8.75%
5.5%
Cost of Debt
10%
Tax rate
20%
WACC
10%
4.0%
Net Debt
Target Mcap
312
8,238
disclosures.
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RESEARCH
DCF Analysis
Ulker Biskuvi - Free Cash Flow Projections (TLmn)
2015E
2016E
2017E
2018E
2019E
2020E
2021E
2022E
2023E
2024E
3,190
3,587
4,021
4,461
4,904
5,347
5,822
6,288
6,792
7,338
EBIT
324
393
455
533
610
687
771
838
911
986
Taxes
49
79
91
107
122
137
154
168
182
197
275
314
364
426
488
550
617
670
729
789
57
65
72
80
88
96
105
113
122
132
333
379
437
506
576
646
721
783
851
921
Change in WCR
73
53
51
53
54
54
58
56
61
66
Capex
150
108
113
116
118
118
116
113
122
132
109
218
273
337
405
474
547
614
668
723
EBITDA
381
457
528
613
698
783
875
951
1,033
1,118
12.0%
12.7%
13.1%
13.7%
14.2%
14.6%
15.0%
15.1%
15.2%
15.2%
Revenues
NOPLAT
Depreciation
EBITDA Margin
disclosures.
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RESEARCH
Company
Chocoladefabriken Lindt & Sprungli AG
Lotus Bakeries
EV/EBITDA
P/E
EV/Sales
Country
MCAP
(US$mn)
2015E
2016E
2015E
2016E
2015E
2016E
SWITZERLAND
13,757
20.84
19.03
36.09
32.72
3.64
3.43
BELGIUM
1,201
15.66
14.86
25.70
24.39
2.94
2.80
USA
4,533
11.54
10.94
22.34
20.75
1.39
1.36
Hershey Co/The
USA
19,902
12.57
11.79
21.04
19.36
2.84
2.70
13.52
12.78
20.51
19.09
2.60
2.48
14.58
13.19
23.45
19.93
1.28
1.23
14.79
13.77
24.85
22.71
2.45
2.33
Nestle SA
SWITZERLAND 240,030
Barry Callebaut AG
SWITZERLAND
6,530
Developed Markets
CHINA
13,781
13.11
12.01
19.42
17.78
3.31
3.05
SINGAPORE
1,579
17.40
14.75
31.51
26.64
2.91
2.59
INDONESIA
1,692
13.58
11.00
27.84
20.31
1.57
1.36
INDONESIA
4,327
8.30
7.51
13.21
12.06
1.22
1.13
SOUTH AFRICA
4,229
12.56
11.02
14.91
12.98
1.78
1.65
MEXICO
12,351
11.23
10.29
26.26
22.08
1.21
1.17
PHILIPPINES
8,610
17.24
14.80
28.51
24.10
3.53
3.10
Developing Markets
13.35
11.62
23.10
19.42
2.22
2.01
2,105
2,180
2,204
2,205
2,828
2,752
Average (US$mn)
2,379
disclosures.
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RESEARCH
ULKER
Bloomberg
Garanti Securities
Difference
(TLmn)
2015E
2016E
2015E
2016E
2015E
2016E
Net Sales
3,279
3,713
3,190
3,587
-3%
-3%
EBITDA
409
499
381
457
-7%
-8%
Net Profit
266
332
228
284
-14%
-15%
EBITDA Margin
12.5%
13.4%
12.0%
12.7%
-0.5 pp
-0.7 pp
8.1%
8.9%
7.2%
7.9%
-1 pp
-1.1 pp
21.25
21.30
0%
10
disclosures.
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RESEARCH
Cake
growth
2013
2014
2015E
2016E
2017E
2018E
65
68
71
75
81
87
15%
4%
5%
6%
8%
8%
159
150
153
162
173
184
growth
19%
-6%
2%
6%
7%
6%
Biscuit
255
263
278
297
315
334
growth
10%
3%
6%
7%
6%
6%
479
481
501
534
569
605
13%
0%
4%
7%
7%
6%
Chocolate
Total
growth
11
disclosures.
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RESEARCH
The volume growth of 2.8% in the biscuit category and the volume contraction of
6% in the chocolate category were both below the market growth rates of 5.9%
and 7.4%, respectively, in 2014. As Ulker Biskuvi being the price setter in the
confectionery market, its competitiors product prices follow with a lag, the result
being they are more attractively priced for a period of time. Note that Ulker Biskuvi
is the market leader in both biscuits and chocolates market, being the number 2 in
cake category.
We project a 5% increase in volumes in the cake category in 2015 (down by 7%
YoY in 1Q15), 6% volume growth in the biscuits category (down 2.5% YoY in
1Q15) and 2% volume growth in chocolate category given the 16% contraction in
1Q15. In 2016, however, we expect an improvement in volumes of each category,
projecting 6% growth in the cake category, 7% in the biscuit segment and 6% in
the chocolate segment, leading to 7% growth in consolidated volumes. We expect
the chocolate category to rebound next year following the completion of the
optimization period in Biskot Gda, along with easing currency pressure on the
cost side, leading to price increases in 2014 and 1Q15.
Cake
growth
Chocolate
2013
2014
2015E
2016E
2017E
2018E
314
358
398
447
507
572
19%
14%
11%
12%
14%
13%
1,329
1,387
1,507
1,690
1,901
2,105
growth
17%
4%
9%
12%
12%
11%
Biscuit
1,000
1,119
1,258
1,424
1,586
1,757
growth
18%
12%
12%
13%
11%
11%
Other
105
26
26
26
26
26
Total
2,748
2,891
3,190
3,587
4,021
4,461
17%
5%
10%
12%
12%
11%
growth
Despite the fairly slack volume growth projections for 2015, with price increases
expected to keep up with the rate of food inflation, we project 10% consolidated
revenue growth in 2015, exceeding the 5.2% in 2014. In 1Q15, Ulkers top line
growth was flat on a YoY basis due to weak export revenues, price increases and
the downsizing impact with the divestiture of sales companies.
12
disclosures.
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RESEARCH
The share of the chocolate category in total revenues increased from 43% in 2011
to peak at 51.7% in 2012 before falling back to 47.6% in 1Q15, with the decline in
the last couple of quarters being a result of price pressure. The share of biscuits in
total revenues hovers at around 35-40% with a lower price range per kg than in
the chocolate category, despite having a higher share in the quantity base. In
2014, average price hikes amounted to 8% in all categories (10% in the cake
category, 11% in the chocolate category and 8% in biscuits category). We project
an average price hike of 5.8% in 2015, slightly below our average headline
inflation forecast of 6.6% for the year.
Ulker maintained its market share in the biscuits and cake category in 2014, yet
the Company suffered a 2pp market share loss in the chocolate category where its
market share slipped to 46% on the back of the average 11% price hike
throughout the year, as Turkeys volumes grew by 3% in 2014. However, as Ulker
is the price setter, we expect the Company to claw back its lost market share, as
competitors realize price increases with a lag.
6000
4000
2000
0
2013
2015E
2017E
Cake
2019E
Chocolate
2021E
2023E
Biscuit
We project that Ulker Biskuvi will record a CAGR of 10% in revenues over the next
decade thanks to retaining its market leader position on the back of product mix
management and price increases in line with the average inflation through new
launches. Moreover, we project further penetration in international operations over
our projection period.
13
disclosures.
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RESEARCH
Cost Structure
Raw material costs constitute 65% of Ulkers COGS structure. While cacao is
imported from Ghana and Ivory Coast, palm oil is imported from Malaysia and
Indonesia to Turkey, both in US$ terms; however, wheat and sugar are procured
in the domestic market. The price hikes in the raw material, cacao, were the main
issue in 2014 due to the cacao shortage as a result of the weather and the Ebola
virus. Cacao prices jumped around US$3,3000/tonne in September 2014
(US$3,234/tonne as of 10 June 2015, CCNF Comdty) with the Ebola outbreak in
Ivory coast, the worlds major cacao supplier. Accordingly, margins in the
chocolate category felt the impact from cost pressure, TL weakness against the
US$ and market share loss due to competition from Eti, the second major player in
the Turkish confectionery market.
Breakdown of COGS
Cacao
15%
Other
35%
Palm Oil
15%
Raw
Materials
(65%)
Wheat
20%
Sugar
15%
In 2014, cacao prices increased by 10% YoY in US$ terms, while sugar and wheat
prices increased by around 10% YoY in TL terms and pistachio and nut-puree
prices recorded a surge of above 20% YoY. Palm oil prices peaked at US$2,783/
tonne in May 2014 (US$2,293/tonne as of 10 June 2015, KOU5 Comdty), yet as
procurement is based in US$ terms, the Company was negatively impacted by the
depreciation of the TL on the cost side. There has been a 4% YoY increase in
cacao prices since the Company realized the contracts in September 2014 for the
full year and already purchased its cacao need until September 2015.
14
disclosures.
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RESEARCH
MAIN ASSUMPTIONS
Profit Margins
Ulkers gross margin was down by 2pp in 2014 due to raw material cost pressures.
We expect the Companys gross margin to improve by 0.9pp over this year
through the carry on price increases, downsizing impact and product mix
management. The 0.7pp improvement in the gross margin in Q1 to 23.4%
supports our YE expectation. We project an average 22% gross margin in our
projection horizon, marking an increase of 1.2pp in the long run.
700
13.1%
11.5%
500
11.5%
12.0%
12.0%
9.4%
300
8.0%
4.3%
100
-100
16.0%
12.7%
4.0%
2011
2012
2013
2014
2015E
2016E
2017E
0.0%
EBITDA margin
The Company recorded 61% CAGR in its EBITDA between 2011 and 2014,
propelling its EBITDA margin up by 7.1pp to 11.5% on the back of the
transformation program that the Company implemented. We project a 0.5pp YoY
improvement in the EBITDA margin to 12% in 2015 (12.3% in Q1, up by 1.2pp
YoY) given the lower G&A expenses and SKU optimization program at Biskot
Gda. 35% of the Companys operating costs are in hard currency; thus the
combination of a weak TL and strong US$ is negative for the Companys operating
performance.
Ulker Biskuvi aims to achieve further margin improvement in the medium term by
enhancing its optimization and efficiency models, paving the way for further
synergies within the business units. Accordingly, we project a 1.6pp improvement
in the EBITDA margin by 2017, taking the margin to over 13%, and expect the
Company to attain EBITDA margins of over 15% during the next decade.
15
disclosures.
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RESEARCH
Capital Expenditures
The Company realized TL96mn of capex in 2014, leading to a 3.3% capex/sales
ratio; accordingly, we forecast capex spending of TL150mn in 2015 and TL108mn
in 2016, corresponding to a capex/sales ratio of 4.6% in 2015 and 3.0% in 2016.
The addition of four new production lines in the domestic market (one for
chocolate, one for biscuits and two for the cake segment) are the reasons behind
our expectation of a higher ratio in 2015E. We project an average capex/sales
ratio of 2.5% throughout our forecast horizon, decreasing from 3.0% to 1.8% in the
long run, in line with the Companys projection that capex would amount to 2.53.0% of net sales.
Working Capital
Ulker recorded a cash cycle of 28 days and WCR to Sales ratio at 11% in 2014
and we project the WCR/sales ratio to stand at around 12% over our forecast
horizon. Receivable and payable days both declined by around 10 days in the last
3 years, to 76days and 82 days in 2014, respectively. Even so, inventory days
improved to 34 days in 2014 over the same period, mainly attributable to the better
management of the supply chain model and distribution channels.
Working Capital (WC) - Cash Conversion Cycle (days)
120
100
80
60
40
20
0
2012
2013
Inventory Days
2014
Receivable Days
2015E
2016E
Payable Days
We project average payables turnover of 80 days while our model assumes that
the Company has receivable turnover of 79 days and inventory turnover of 35
days over our forecast horizon. The reasonable inventory turnover rates, achieved
through a well bedded supply chain and logistics model, contributes to the reduced
working capital requirement in the business model and enables the Company to
liquidate its investments rapidly.
16
disclosures.
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RESEARCH
Dividend Policy
Ulker distributed a gross cash dividend of TL94mn (TL0.27 per share) from its
2014 earnings, indicating a dividend yield of 1.3% and a pay-out ratio of 44%. The
dividend distribution in 2014 was lower than the 70% pay-out ratio stipulated in the
Companys dividend policy due to the higher capex for 2015 and acquisition of
operations in Saudi Arabia and Egypt. However, the Company has averaged a
68% payout ratio (90% in 2012, 71% in 2013) in the last 3 years. Accordingly, we
project an average 70% payout ratio in line with the Companys guidance, and a
2.9% dividend yield for the 2015-2018 period.
Dividend Payments (TLmn)
400
100%
90%
70%
71%
300
70%
44%
80%
60%
200
40%
100
20%
0%
2012
2013
Dividend
2014
2015E
Net Income
2016E
Payout Ratio
17
disclosures.
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RESEARCH
THE COMPANY
Ulker Biskuvi, formerly Ulker Gda, was established in 1944 and is the flagship of
Yildiz Holding as the pioneer confectionery company in Turkey. Ulker Biskuvi is
engaged in the production of chocolate, chocolate coated biscuits, biscuits and
cakes with 330 SKUs in domestic and international markets. Ulker Biskuvi holds a
92% stake in Ulker Cikolata and 74% of Biskot Biskuvi, and also has a 19% stake
in Godiva Belgium BVBA. 49% of the shares in Ulker Biskuvi are held by Yildiz
Holding, the parent company, with Yildiz Holding subsidiaries and Ulker family
members holding 8% of the shares and 43% of the shares being free float.
Shareholder Structure
Yldz Holding
49%
Free Float
43%
Yldz Holding
Subsidiaries &
Ulker Family
Members
8%
disclosures.
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RESEARCH
Ulker Biskuvi acquired Biskot Biskuvi Gda for TL200mn in March 2014, raising the
Companys share in Biskot Biskuvi to 74%. However, Ulker Biskuvi sold its 91%
stake in Istanbul Gda Ds Ticaret, the trading company, and 79% stake in Birlesik
Gda Ticaret, the trading company, to Yildiz Holding for TL29mn and TL3mn,
respectively, on 6th May 2014. Moreover, Ulker Biskuvis subsidiary, Biskot
Biskuvi Gda, also sold its 100% owned subsidiary, Rekor Gda Pazarlama, the
marketing company, in which Ulker Biskuvi holds a 44% indirect stake, to Yildiz
Holding for TL4mn on May 6th.
Product Categories: Biscuit, Chocolate, Cake
The Main biscuit brands are Potibor, Cizi, Krispi, Mavi Yesil, Hanmeller, Bebe
Bskuvisi, Biskrem, Krim Kraker, Probis, Cokoprens, As Kraker, Basak, Ikram,
Canpare, Rondo, Altnbasak, 9 Kat Tat, Halley, Kat Kat Tat, Cubuk Kraker, Alpella
Ring, Hasat, Bolero, Saklikoy, Dore and Haylayf. The Ankara Plant reached a
CUR of 86%, producing 109,000 tonnes of biscuits and net sales of 103,000
tonnes of biscuits. The Gebze Plant worked to a CUR of 94%, producing 71,000
tonnes of biscuits and realizing net sales of 75,000 tonnes in 2014. Moreover, the
Karaman Plant produced 84,000 tonnes of biscuits, realizing 86,000 tonnes of net
biscuit sales, with a CUR of 65% in 2014.
The main chocolate brands are: Ulker Cikolatal Gofret, Cokokrem, Metro, Albeni,
Cokonat, Dido, Ulker Napoliten, Ulker Smart, Hobby, Smartt, Biruya, Piko, Ece,
Cikolatin, Halk Cokomilk, Caramio and HalkAlpella. The Topkap plant produced
107,000 tonnes of goods and realized net sales of 112,000 tonnes in 2014. In the
Silivri facility, Ulkers subsidiary Biskot produced 23,000 tonnes chocolate and
21,000 tonnes sales, with a CUR of 63%.
The main cake brands are Dankek, Kesktra, Olala, Albeni, Alpella, Halk and
Karsa. The Esenyurt Plant operated at full capacity in 2014, producing 40,000
tonnes of confectionery and realizing 40,000 tonnes of sales. Ulkers subsidiary,
Biskot, produced 28,000 tonnes of goods, all of which were sold in 2014.
Ulkers new launches are Dore ( June 2013) indulgence biscuits, Diet Biscuits
(Sept 2013), Laviva (Sept 2013) new chocolate, O La La (March 2014) a new
cake line, Dido Black (August 2014) a new wafer, Bi Rya (Sept 2014) new
chocolate, Rodeo (Feb 2015) new chocolate, Kup Gofret (Feb 2015) new
biscuits, Riva (March 2015) a new chocolate.
19
disclosures.
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20
disclosures.
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Change
1Q14
2Q14
3Q14
4Q14
1Q15
Net Sales
792
658
673
768
790
Gross Profit
180
136
125
166
Operating Profit
74
61
59
83
EBITDA
88
75
73
-1
-41
Tax
-17
3M15/3M14
0%
3%
185
3%
11%
3%
83
12%
0%
12%
96
97
10%
0%
10%
-2
56%
n.m.
56%
n.m.
n.m.
n.m.
-15
-39
-26
-109
n.m.
n.m.
n.m.
-5
-9
-11
n.m.
n.m.
n.m.
-28%
-35%
-28%
Net Income
51
68
36
56
37
Net Cash
-20
-334
-491
-300
-312
Working Capital
1Q15/1Q14 1Q15/4Q14
0%
387
365
488
305
396
1,199
1,066
1,104
1,230
1,177
Gross Margin
22.7%
20.7%
18.7%
21.7%
23.4%
0.7 pp
1.7 pp
0.7 pp
Operating Margin
9.4%
9.3%
8.7%
10.8%
10.5%
1.1 pp
-0.3 pp
1.1 pp
EBITDA Margin
11.1%
11.3%
10.8%
12.6%
12.3%
1.2 pp
-0.3 pp
1.2 pp
6.5%
10.4%
5.3%
7.4%
4.7%
-1.8 pp
-2.7 pp
-1.8 pp
Shareholders Equity
Ratios
21
disclosures.
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RESEARCH
APPENDIX
Godiva Belgium BVBA Ulker Biskuvis Financial Investment
Ulker Biskuvi holds a 19.23% stake in Godiva Chocolatier Inc, the owner of the
Godiva brand. Godiva is a leading premium chocolate producer with significant
brand equity worldwide. Since its acquisition by Yildiz Holding for US$850mn in
2008, Godiva has sought to enter leading international markets, which include
China, Australia, South Korea, Indonesia, Macau, Saudi Arabia and Turkey. As a
global brand, international sales constitute 52% of the total sales of Godiva
Chocolatier, up from 43% five years ago.
Available through 10,000 specialty retailers, Godiva owns and operates 444 retail
boutiques, reaching 32,000 points of sale, with a presence in 100 countries as of
the end of 2014. Godiva attained 14% EBITDA growth over the 2013-2014 period,
with 8% growth in revenues, recording a top line of US$732mn. Godiva plans to
open 50 new stores per annum, aiming to reach US$1bn in revenues and
US$120mn EBITDA in 2017.
Godiva has yet to reach its potential in terms of growth and margins by
restructuring the company, investing in store expansion (especially in the Far
East), closing down inefficient stores and reshuffling the product portfolio. The
Company plans to expand its business in under-penetrated markets with high
growth potential.
22
disclosures.
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RESEARCH
APPENDIX
Profile of the confectionery markets in Saudi Arabi and Egypt
Saudi Arabia
Saudi Arabia has a population of 30.6mn, which has grown at CAGR of 2.9%
between 2008 and 2014. Its current GDP stands at US $745bn, growing at around
2% per year. The country has a confectionery market of approximately US$2.6bn,
comprising an 8% market share in the biscuit market worldwide, as well as a 1%
market share in the global chocolate market. Its chocolate market, which
amounted to US$1,117mn, has grown at a CAGR of 9.7% in 2008-2014 period,
whereas its biscuit market, worth US$752mn, has recorded around 5.6% growth.
Per capita consumption of chocolate in Saudi Arabia stood at 2.1kg in 2014 with
per capital consumption of 3.7kg of biscuits.
Yildiz Holding operates in Saudi Arabia through FMC which produces biscuits,
chocolate and cakes. FMC has a production capacity of 43,000 tonnes, and
operates with around 100 goods vehicles reaching approximately 10,000 sales
points. Established in 2000, 45% of FMC is owned by a local partner, with Yildiz
Holding holding the remaining 55% stake. FMCs net sales increased from US$
91mn to US$103mn over the course of 2013-2014. Its EBITDA margin in the same
period increased from 6% to 9%.
Egypt
Egypt has a population of 83mn which has grown at a CAGR of 2.0% between
2008-2014. Its current GDP stands at US$ 272bn, growing at around 3% per year.
The country has a confectionery market worth US$ 1.8bn, and makes up less than
1% of the global biscuit market. Meanwhile Egypts chocolate market, which had a
volume of US$408mn, has posted growth of 5.3% per year, while its biscuit
market, amounted to US$869mn, has grown more rapidly with 9.4% growth. Per
capita consumption of chocolate in Egypt stood at 0.4kg in 2014, with per capita
consumption of biscuits standing at 2.9kg.
Yildiz Holding produces in Egypt through Hi Food which produces biscuits. Hi
Food has a production capacity of 27,500 tonnes. Established in 2007, 54% of Hi
Food is owned by a local partner, with the remaining 46% stake owned by Yildiz
Holding. Hi Foods net sales increased from US$ 36mn in 2013 to US$42mn in
2014, while its EBITDA margin decreased from 18% in 2013 to 13% in 2014.
23
disclosures.
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RESEARCH
APPENDIX
YILDIZ HOLDING
Ulkers founders, Sabri and Asm Ulker, began baking their first petit beurre
biscuits in Istanbul in 1944. The Company started production in Ankara with
Anadolu Gda in 1970, established as Turkeys first public company. The
companies were consolidated under the Yildiz Holding name in 1989.
In 1992, the company invested in the oil and fats industry via the establishment of
Besler Gda. In 1993, Yildiz partnered with Cerestar Group, the largest starch
producer in Europe, and established the Pendik Niasta Company. lker then
entered the dairy products industry with the opening of the Ak Gda factory and the
launch of the lker im brand in 1996. In 2001, Yildiz acquired a significant stake
in Baycan, the worlds third largest chewing gum producer at the time. After
entering the beverage industry in 2001 with the brand Link, lker acquired the
soda brand amlca in 2002 to reinforce its position in the market. Della Gda
began beverage production within the same year. lker then became partners with
Kelloggs, the worlds largest cereal manufacturer, in 2005.
Yildiz Holding acquired the international premium chocolate brand Godiva, a
division of the Campbell Soup Company, in 2007. Yildiz invested in Unmas,
producer of UNO, Turkeys first packaged bread, and Doruk Unlu Mamulleri, which
runs the bakery chain Komsu Frn. Yildiz then acquired tea companies Dogacay
and Obacay. In 2010, Yildiz signed a partnership agreement with the EckesGranini Group, one of the leading juice producers in Europe, founding a new
company called Yildiz Granini, as well as signing an equal partnership agreement
with the global spice company McCormick to create a new Turkish spice
company called Yildiz McCormick.
In 2011, Yildiz acquired the Italian company Nuroll, one of the largest packaging
companies in Europe. The holding then acquired the Sok retail chain from BC
Partners, Migros main shareholder. In the same year, Yildiz became a partner
with the Swedish paper company, SCA, and the cash & carry company, Bizim
Toptan, went public. Yildiz partnered with the Japanese company, Nissin Foods in
2013, acquired Ayta Et, one of Turkeys largest meat producers, and acquired the
Adapazar Sugar Factory. As the leading food & beverage company in the EMEA,
lker acquired all of the shares in the DeMets Candy Company, a chocolate
confectionery manufacturer with strong distribution channels in the United States.
Yildiz Holding became the worlds third largest biscuit manufacturer through the
acquisition of the British United Biscuits.
24
disclosures.
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RESEARCH
25
disclosures.
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APPENDIX
Market Shares in Turkey Confectionery Sector by Company
Biscuit Category
48%
48%
47%
43%
40%
12%
10%
2011
2013
Ulker
Eti
43%
11%
9%
9%
2012
46%
46% 45%
43%
2014
1Q15
Other
Chocolate Category
51%
48%
9%
12%
48%
21%
19%
5%
2011
47%
46%
23%
21%
10%
10%
8%
8%
12%
8%
12%
10%
8%
2012
2013
2014
Ulker
Nestle
Eti
Kraft
Ferrero
19%
15%
8%
9%
1Q15
Other
Cake Category
49%
39%
36%
12%
2011
58%
56%
53%
33%
14%
2012
Ulker
2013
Eti
34%
32%
10%
55%
10%
2014
11%
1Q15
Other
26
disclosures.
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RESEARCH
Disclaimer
The stock's return is expected to exceed the return of the BIST-100 over the next 12 months.
MARKET PERFORM (MP) The stock's return is expected to be in line with the BIST-100 over the next 12 months.
UNDERPERFORM (UP)
The stock's return is expected to fall below the return of the BIST-100 over the next 12 months.
RESEARCH
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