Analysis of Rice Profitability and Marketing

ANALYSIS OF RICE PROFITABILITY AND MARKETING CHAIN:
THE CASE OF FOGERA WOREDA, SOUTH GONDAR ZONE,

AMHARA NATIONAL REGIONAL STATE, ETHIOPIA
M.Sc. Thesis
ASTEWEL TAKELE
January 2010
Haramaya University

A Thesis Submitted to the College of Agriculture Department of

Agricultural Economics, School of Graduate Studies
HARAMAYA UNIVERSITY
In Partial Fulfillment of the Requirements for the Degree of

MASTER OF SCIENCE IN AGRICULTURE
(AGRICULTURAL ECONOMICS)
By
Astewel Takele
January 2010
Haramaya University
SCHOOL OF GRADUATE STUDIES

HARAMAYA UNIVERSITY
As members of the Examining Board of the Final M.Sc. thesis Open Defense, we certify that
we have read and evaluated the thesis prepared by Astewel Takele, entitled " Analysis of
Rice Profitability and Marketing Chain: The Case of Fogera Woreda, South Gonder
Zone, Amhara National Regional State, Ethiopia" and recommend that it be accepted as
fulfilling the thesis requirement for the degree of: Master of Science in Agriculture
(Agricultural Economics).
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Final approval and acceptance of the thesis is contingent upon the submission of the final
copy of the thesis to the Council of Graduate Studies (CGS) through the Departmental
Graduate Committee (DGC) of the candidate's major department.
I hereby certify that I have read this thesis prepared under my direction and recommend that it
be accepted as fulfilling the thesis requirement.
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DEDICATION
I dedicate this thesis manuscript to my beloved Mother Alem Kassa, who had played major
role in nursing and educating me, and my Brothers and Sisters that brought me to this success.
ii
STATEMENT OF THE AUTHOR

First, I declare that this thesis is my authentic work and that all sources of materials used for
this thesis have been duly acknowledged. This thesis has been submitted in partial fulfillment
of the requirements for an advanced M.Sc. degree at the Haramaya University and is
deposited at the University Library to be made available to borrowers under rules of the
library. I solemnly declare that this thesis is not submitted to any other institution anywhere
for the award of any academic degree, diploma, or certificate.
Brief quotations from this thesis are allowable without special permission provided that
accurate acknowledgment of source is made. Requests for permission for extended quotation
from or reproduction of this manuscript in whole or in part may be granted by the head of the
major department or the Dean of the School of Graduate studies when in his or her judgment
the proposed use of the material is in the interests of scholarship. In all other instances,
however, permission must be obtained from the author.
Name: Astewel Takele
Signature------------------
Place: Haramaya University, Haramaya

Date of Submission: January 2010
iii
ACRONYMS AND ABBREVIATIONS
ACSI
Amhara Credit and Saving Institute
ANOVA
Analysis of Variance
ANRS
Amhara National Regional State
BOFED
Bureau of Finance and Economic Development
CC
Contingency Coefficient
CSA
Central Statistical Authority
GMM
Gross Marketing Margin
GOs
Government Organizations
IAR
Institute of Agricultural Research
ILRI
International Livestock Research Institute
IPMS
Improving Productivity and Marketing Success
LDC
Less Development Countries
MEDaC
Ministry of Economic Development and Co-operation
MoARD
Ministry of Agriculture and Rural Development
NERICA
New Rice varieties for Africa
NRRDS
National Rice Research and Development Strategy
OLS
Ordinary Least Squares
PAs
Peasant Administrations
RDBOA
Rural Development Bureau of Agriculture
S-C-P
Structure -Conduct and performance
TLU
Tropical Livestock Unit
VIF
Variance Inflation Factor

iv
BIOGRAPHICAL SKETCH
The author was born to his father Ato Takele Dessie and his mother W/o Alem Kassa on 8
December 1973, in Bahir Dar of Amhara Regional State. He attended elementary school at
Tserse and Fasilol from 1976-1982, and attended his secondary education at Tana Haik
comprehensive high School from 1985-1988 at Bahir Dar. He then joined the then Alemaya
University of Agriculture in September 1996 and graduated in B. Sc. Degree in Agricultural
Economics in July 1999.
After graduation, he was employed at various governmental offices at different positions for
eight years. He joined the School of Graduate Studies at Haramaya University for his
postgraduate studies in the field of Agricultural Economics in 2006/7.
ACKNOWLEDGEMENT
I express my genuine gratitude to my major advisor Dr. Moti Jaleta for his constant advice,
guidance, constructive and critical comments from the very beginning of this work, until the
final date of submission. My equal special appreciation goes to Dr. Berhanu Gebremedhin for
his unlimited encouragement and comments provided since the inception of the proposal in
problem identification and research direction. Both have much contribution in spending their
little spare time for improving my work. I also extend exceptional thanks to Tesfay Abebe,
Adet Agricultural Research Center Director, for his encouragement and providing assistance
in transportation facilities and other field materials to accomplish this work.
I express my heartfelt gratitude to Amhara Agricultural Research Institute and Rural
Development for giving me the opportunity to attend post graduate studies. I am also deeply
grateful to Adet Agricultural Research Center and staff members for assisting and providing
all the necessary materials for my work. Especial thanks goes to Yeshiwas Admasu, Merim
Ali, Mulugojam Birhan and Mastewal Chanie for their unlimited dedication in assisting me in
every aspect. I would also like to acknowledge IPMS-ILRI staff members particularly Birke
Enyew, and Tilahun Gebey (Research and Development Officer at Fogera IPMS-ILRI pilot
learning site) for their at ease facilitation of all logistical matters. Improving Productivity and
Market Success (IPMS) of Ethiopian Farmers Project- International Livestock Research
Institute (ILRI) is also impassable without giving thanks for granting research fund.
I wish to extend my particular appreciation to Dereje Tilahun, Abayineh Shita,Yaze Chanie,
and Melese Awoke for their assistance in data collection and data encoding to accomplish this
study. Special thanks go to Zelalem Nega, Gezahegn Bekele, and Akalu Teshome for their
assistance in software applications of program and computer matter, my Brother, Mehabaw
Takele in assisting questionnaires administration and data collection and my friends Mulken
Bantayehu, and Kaleab Tensaye for their advice and idea support. I am beholden to
appreciate, Abay Akalu and Daniel Tilahun for their comment on the questionnaire. Lastly,
my special thanks go to my beloved church brothers, Pastor Amdebrihan Kassie, and Pastor
Zelalem Engidaw for their wholehearted encouragement, love and prayer during my work.
vi
TABLE OF CONTENTS
STATEMENT OF THE AUTHOR
iii
ACRONYMS AND ABBREVIATIONS
iv
BIOGRAPHICAL SKETCH
ACKNOWLEDGEMENT
vi
LIST OF APPENDIX
xii
ABSTRACT
xiv
1. INTRODUCTION
1.1. Background
1.2. Statement of the Problem
1.3. Objectives of the Study
1.4. Scope of the Study
1.5. Significance of the Study
1.6. Limitations of the Study
1.7. Organization of the Study
2. LITERATURE REVIEW
2.1. Definitions of Basic marketing Concepts
2.2. Fundamental Approach to the Study of Marketing
12
2.3. Review of Empirical Marketing Studies in Rice and Related Crops
13
2.4. Rice Research in Ethiopia
15
2.5. Rice Ecosystem and Production Trend
17
2.6. Structure-Conduct-Performance Approach
19
2.7. Market participation
23
3. RESEARCH METHODOLOGY
25
3.1. The Study Area
25
3.2. Methods of Data Collection
28
3.3. Sampling Procedure
29
3.3.1. Producers sampling
29
vii
TABLE OF CONTENTS (CONTINUED)

3.3.2. Traders` sampling
29
3.4. Methods of Data Analysis
30
3.4.1. Econometric analysis
30
3.4.1.1. Heckmans two-stage selection procedure
33
3.4.1.2. Specification of variables
36
3.4.2. Descriptive analysis
40
3.4.2.1. Analysis of market structure
40
3.4.2.2. Analysis of market conduct
41
3.4.2.3. Analysis of market performance
41
4. RESULTS AND DISCUSSION
45
4 .1. Household and Farm characteristics
45
4.1.1. Household characteristics
45
4.1.1.1. Family size and age of the household
45
4.1.1.2. Sex and education of the household
46
4.1.2. Farm characteristics
48
4.1.2.1. Land holding
48
4.1.2.2. Crop production
49
4.1.2.3. Livestock production
51
4.1.2.4. Ownership and farm implements
52
4.1.2.5. Farming experience and Income
52
4.2. Access to Services
53
4.2.1. Location and infrastructure
53
4.2.2. Credit availability
55
4.2.3. Market information and extension service
56
4.2.4. Agricultural input use
58
4.2.4.1. Chemical fertilizer and seed
58
4.2.4.2 Herbicides and insecticides
59
4.2.4.3. Labour and machinery use
61
4.2.4.4. Storage facilities
61
4.2.5. Rice marketing of farmers
62
4.3. Profit Analysis of Rice production
64
viii
TABLE OF CONTENTS (CONTINUED)

4.3.1. Unit and conversion factors
64
4.3.2. Gross income of paddy production
65
4.3.3. Cost of production of paddy
67
4.3.3.1. Labor cost
67
4.3.3.2. Animal power cost
68
4.3.3.3. Material input cost
68
4.3.3.4. Other costs (land tax and interest rate)
69
4.3.4. Net income / profit
69
4.4. Analysis of Econometric Results
70
4.4.1. Heckman two step results
70
4.4.2. Tobit model results
77
4.5. Analysis of Structure-Conduct and Performance
79
4.5.1. Profile of rice traders in Fogera
79
4.5.2. Characterization of marketing actors
81
4.5.3. Rice market channels
84
4.5.4. Analysis of structure of the market
87
4.5.5.1. Purchasing strategy
89
4.5.5.2. Pricing strategy
89
4.5.6. Market performance
90
4.5.6.1. Degree of buyers and sellers concentration
90
4.5.6.2. Marketing cost and margin analysis of rice traders
90
4.5.6.3. Marketing costs, gross margin and profit margin of traders
97
4.6. Production and Marketing Constraints of Rice

4.6.1. Producers constraints
98
98
4.6.2. Traders constraints
101
5. SUMMARY AND CONCLUSIONS
104
5.1. Summary
104
5.2. Conclusions and Recommendations
108
6. REFERENCES
112
7. APPENDICES
119
ix
LIST OF TABLES
Table
Page
1. Area covered, yield and productivity of rice in Ethiopia ....................................................... 2

2. Area and production of rice and participants of farmers ,2008............................................ 17
3. Rice production trends in Fogera Woreda of the Amhara region ........................................ 18
4. Land use pattern of Fogera Woreda ..................................................................................... 26
5. Age, family labour and family size of households............................................................... 45
6. Demographic characteristics of sampled farmers ................................................................ 47
7. Land holding of household head in hectare ......................................................................... 48
8. Cultivated area and yield of paddy/rice crop per hectare, 2007/8........................................ 49
9. Production of rice by sample households in qt/ha, 2007/8 .................................................. 50
10. Number of livestock owned by sample households, 2007/8. ............................................. 51
11.Ownership and farm implements of the sampled farm households .................................... 52
12. Farming experience and farm income of a farmer ............................................................. 53
13.Traveling time required to the market center and development center (in hours) .............. 54
14. Means of transportation used by sample households in rice marketing............................. 55
15. Credit availability to the sample farm households ............................................................. 55
16. Credit giving institutions .................................................................................................... 56
17. Credit purpose for households ........................................................................................... 56
18. Source of information about supply, demand and price, 2007/8 ....................................... 57
19. Quality of source of information about supply and demand, 2007/8................................. 57
20. Frequency of extension contact .......................................................................................... 58
21. Input utilization of farmer for rice production ................................................................... 60
22. Source of labour employed in rice cultivation 2007/8 ....................................................... 61
23. Average storage duration in months to store paddy ........................................................... 62
24. Quantity of rice sales by kebeles in quintal (marketed surplus), 2007/8 ........................... 63
25. Use pattern of rice produce at a household level ............................................................... 63
26. Profit and Cost of production of rice per hectare ............................................................... 66
27. Average cost per hectare of rice production ...................................................................... 67
28. Average labor cost per hectare of rice production ............................................................. 68
29. Average animal power cost per hectare of rice production................................................ 68
30. Agricultural input cost per hectare of rice production for household ................................ 68
31. Cost of land rent (tax) and interest rate per hectare of rice production.............................. 69
32. Gross income, cost and profit of paddy production per hectare by kebele ........................ 70
33. Description of dependant and independent variables used in econometrics models ........ 72
34. Factors influencing the decision to sell rice (Probit results) .............................................. 73
35. Factors influencing the level of rice crop sales/ OLS/ results ............................................ 76
36. Maximum likelihood estimates Tobit model ..................................................................... 78
37. Personal profile of rice traders ........................................................................................... 79
38. Commercial profile of rice traders ..................................................................................... 80
39. Average value of asset for traders (in Birr) ........................................................................ 81
40. Persentage of rice market outlets ...................................................................................... 82
LIST OF TABLES (CONTINUED)

41. Barriers to entry for rice market ......................................................................................... 88
42. Education level of wholesalers and millers........................................................................ 88
43. Marketing cost and margin of farmers or producers .......................................................... 91
44. Marketing cost and margin of assemblers.......................................................................... 92
45. Average total cost and margin of wholesalers ................................................................... 93
46. Average total cost and margin of millers/processors. ........................................................ 94
47. Average marketing cost of rice distributors ....................................................................... 95
48. Marketing cost and margin of retailers. ............................................................................. 96
49. Summary of marketing cost, margins and profit of farmers and traders ........................... 97
50. Production, marketing and institutional problems of farmers .......................................... 100
51. Problems of wholesalers and millers in rice market ........................................................ 101
52. Main problems of retailers ............................................................................................... 102
53. Problems to millers .......................................................................................................... 102
54. Problems of assemblers .................................................................................................... 103
xi
LIST OF APPENDIX
Appendix Table
Page
1. Amount of land size and Land rent payment in birr ...................................................... 120
2. Conversion factors to compute tropical livestock unit...................................................... 120
3. Conversion factor used to estimate man equivalent .......................................................... 120
4. Type, quantity produced and productivity of crops in 2007/8 .......................................... 121
5. ANOVA analysis of gross income, cost and profit among rice producer......................... 122
6. Contingency table for dummy independent variables (CC).............................................. 122
7. Variance inflation factor (VIF) test ................................................................................... 123
8. Market concentration of rice wholesalers. ........................................................................ 123
9. Rice millers sales list per product handled ...................................................................... 124
10. Market concentration of rice wholesalers and millers ................................................... 124
11. Wholesalers purchase sources. ........................................................................................ 125
12. Millers/processors purchase sources ............................................................................... 125
13. Farmers sampling distribution ....................................................................................... 126
14. Traders sample ............................................................................................................... 126
15. Producers selected administrative kebeles ...................................................................... 127
16. Cultivated area of crops in upland and low land rice production system ....................... 128
17. Farmers sample selection ................................................................................................ 128
18. Rice production, area and number of participant farmers by Woreda and Region ......... 129
xii
LIST OF FIGURES
Figure
Page
1. The study areas south Gondar Zone and Fogera Woreda .................................................... 27
2. Rice marketing channels ...................................................................................................... 86
3. Rice Production trend in Fogera woreda in years .............................................................. 130
4. National rice production trend (2007-2009) ...................................................................... 131
5.Trends in the amount of commercial rice import (1999 2008) ........................................ 132
6. Distribution of rice potential areas in Ethiopia .................................................................. 133
xiii

ABSTRACT
This study examined the profitability and marketing chain of rice in Fogera Woreda, South
Gondar zone of Amhara Regional State. From the woreda, 14 peasant associations (PAs)
producing rice were selected purposively and it is stratified based on the existing rice
production farming system (upland and lowland), from each farming system two PAs were
selected randomly. Then samples of respondents were selected randomly proportional to its
population size. A total of 165 sample farm households were selected from the four PAs for
the interview. In addition, market related data were collected from 25 assemblers (20 rural
and five urban marketers) and six wholesalers and 10 millers at Woreta market, 21 retailers
and five urban distributors at Bahir Dar market and 29 retailers at Gondar market. Both
econometrics and descriptive analyses consistency used in this study. Results from the
descriptive analysis show that wholesalers and millers are the most important buyers of rice
from producers, about 45% and 27%, respectively. Farmers travel, on average, 1.6hr to the
woreda market to sell their rice produce. The market concentration ratio is 0.77, showing
that the rice market is oligopsonsitic. High initial capital and prior control of farmers is a
barrier to entry in rice trading. Results from the Heckmans two step selection model show
that, market information access, quantity of paddy produced, total value of livestock unit and
extension contact with farmers increase households probability of selling rice. Household
heads education level and total quantity rice produced were positively affecting the level of
rice sale. However increase in family size decrease the volume of rice supply to the market
per household. The Tobit result also revealed that quantity produced is jointly affected both
the probability of market participation and volume of supply. The cost benefit analysis of rice
production shows that rice production is a profitable business for farmers. The net income
obtained from production per hectare of rice is Birr 5006.48. The cost margin indicate that
producers obtain on average 35.97 Birr per qt, assemblers get 139 Birr per qt, millers a
profit of 5.4 Birr per qt, wholesalers 9 Birr per qt, urban distributors birr 3.88 Birr per qt and
xiv
retailers around 19 Birr per qt respectively. Though, assemblers get more profit, they also
incur more marketing cost. The possible recommendations forwarded are strengthening
market information and extension system, intervention to increase production and
productivities by using improved agricultural inputs, promoting education and trainings
about rice production and marketing and finally promoting family planning are the
recommended policy implications.
xv
1. INTRODUCTION
1.1. Background
The economy of Ethiopia is largely dependent on agriculture. The sector contributes 43.2% of
the country's Gross Domestic Product (GDP), and about 85% of the population is engaged in
it (CSA, 2004). Ethiopia has a total land area of about 112.3 million hectares (CSA, 1998).
Out of the total land area about, 16.4 million-hectares are suitable for the production of annual
and perennial crops. According to Ministry of Economic Development and Cooperation
(MEDaC), crop production is estimated to contribute on average about 60%, livestock
accounts around 27% and forestry and other sub-sectors around 13% of the total agricultural
value.
Rice belongs to the family Gramineae and the genus Oryza. There are about 25 species
of Oryza. Of these only two species are cultivated, namely Oryza sativa Linus and Oryza
glaberrima Stead. The former is originated from North Eastern India to Southern China but
has spread to all parts of the world. The latter is still confined to its original home land, West
Africa. Rice (Oryza sativa Linu) is one of the main staple foods for 70% of the population of
the world. Africa produces an average of 14.6 million tonnes of rough rice in the years 19891996 on 7.3 million ha of land equivalent to 2.6 and 4.6 percent of the world total production
and rice area respectively. Africa also consumes a total of 11.6 million tonnes of milled rice
per year, of which 3.3 million tonnes (33.6%) is imported (FAO, 1996).
Rice is among the important cereal crops grown in different parts of Ethiopia as food crop.
The country has immense potentials for growing the crop. It is reported that the potential rice
production area in Ethiopia is estimated to be about 5.4 million hectares. According to
National Rice research and document strategy (2009), the trend in the number of rice
producing farmers, area allocated and production shows high increase rate especially since
2006. The number of farmers engaged in rice production has increased from about 53
thousand in 2006 to about 260 thousand in 2008. Similarly, the area allocated has increased
from about 18 thousand in 2006 to about 90 thousand ha in 2008 along with production
increase from about 150 thousand tones in 2006 to about 286 thousand tones in 2008. As
presented in Table 1, there is an increased trend in area allocation and production of rice in
Ethiopia (NRRDS, 2009).
Table 1. Area covered, yield and productivity of rice in Ethiopia
Season
No farmers
Area(ha)
2006/07
53,902
18,527
2007/08
149868
48,966
2008/09
260328
90,547
Note: na=data not available
Source: NRRDS, 2009
Production(ton)
na
122,302
285,924
Shahi (1985) also explains that Ethiopia does not grow rice at present, but around 250,000 ha
in the near future and around 1 million ha in the distant future could come under rice
cultivation. According to Tareke (2003), four rice ecosystems were identified in Ethiopia.
These are: upland rice, rain fed lowland rice (Hydromorphic), irrigated lowland ecosystem,
and paddy rice (with or without irrigation).
Out of the total national production of rice in 2008, 40% is produced in the Amhara regional
state, 1.14% in Tigray region, 0.41% in Benshangul-Gumz, 7.23 % in Oromia, and 1.55 % in
Gambella ,13.33% in Somalia, 27.18% Southern region (NRRDS, 2009).
Bull (1988) estimated that about 3.5 million hectares of vertisols is found in the Amhara
region, which remains waterlogged for most of the year and possible to produce food crops in
these soils through better water management (drainage) and use of water loving crops such as
rice.
The discovery of wild rice in the Fogera plain in Ethiopia was the cause for rice production
activity in the Amhara region. The pilot production was promising when Jigna and Shaga
farmer cooperatives (eye-opener and risk-taker PAs) located in Dera and Fogera woredas
started large-scale production of rice with the technical support of North Korean experts.
However, some technical and marketing problems hindered the production and rice
production was ceased when farmers' cooperatives were dismantled in 1990 (Getachew, 2000
unpublished).
2
Due to the demand for food and improving farmer's awareness, Fogera and Metema woreda
of the Amhara region, the number of households involved in rice production and its area
coverage is also increasing. According to report of NRRDS (2008), in the Amhara regional state
the estimated area and production of rice was 52985 ha and 140,235 tonnes, respectively.
Attempts have been made to improve the rice varieties in the Fogera area. The popular upland
rice variety in the Fogera plain was X-Gigna (N. KOREA) but now three rice varieties Kokit
(IRAT-209), Tigabe (IREM-194) and Gumara (IAC-164) ) were released for Fogera and
similar areas. Other introduced varieties like New Rice for Africa (NERICA) are being tested
for adaptation trial (Sewagegne, 2005).
According to IPMS (2005), rice is sold in too many regions in the country, including Dire
Dawa, Somalia and Gambella. There is also a high potential for marketing this crop even
beyond its current marketing area. However, there are problems associated with rice
marketing. According to Tareke (2003), these marketing problems are related to knowledge
of grading, market information, lack of group marketing options (coop/unions), use of storage
as marketing strategy, excessive intermediaries, price seasonality, limited number of buyers,
and lack of markets.
This shows that without convenient marketing systems, boosting up of production does not
stimulate farmers to increase outputs at household level in particular and at national level in
general. Under traditional market structure which is characterized by failure to reflect market
signals, absence of quality, excesses intermediaries and imperfect competition, it calls for
studying the market structure from production up to the end consumers. This study therefore
helps to identify the determinants of rice supply for possible interventions and policy
implications.
1.2. Statement of the Problem

Agricultural marketing is the main driving force for economic development and has a guiding
and stimulating impact on production and distribution of agricultural produce. The increasing
proportion of the population living in urban centers and rising level of income require more
organized channels for processing and distributing agricultural products.
The weak performance of agricultural markets (both input and output markets) in Ethiopia has
been recognized in various studies as a major impediment to growth in the agricultural sector
and the overall economy (Eleni et al., 2004, cited in Dawit, 2005). Wolday (1994) also
explained that in Ethiopia the performance of agricultural marketing system is constrained by
many factors such as: poor quality of agricultural produce, lack of market facilities, weak
extension services which ignored marketing development and absence of marketing
information.
Dawit (2005) also explained that the flow of agricultural produce from the producer to the
consumer involves a long chain of intermediaries, who, without creating value-added, merely
keep on stretching the chain. He further pointed out; the involvement of these superfluous
intermediaries has constrained the development of the sector and deprived the farmers of
equitable returns. Mohammed (2007) also clearly states that the knowledge gaps in the crop
sector in Ethiopia were inefficiency of the market system (which includes inefficient
marketing chain, improper transmissions of price to producers and the type of product
produced by farmers i.e. whether it satisfy the consumers taste and preference).
Improving marketing facilities for agricultural crops in general and rice sector in particular
enable farmers to plan their production more in line with market demand, to schedule their
harvests at the most profitable times, to decide which markets to send their produce to and
negotiate on a more even footing with traders. Besides, a proper rice marketing system is also
enables, to increase production and market efficiency.
Under the current situation of the rice sector in Ethiopia, the research and development gaps
were identified in different producing regions of the country. Fogera Woreda is one the main
producers of rice which contributes 58% of the region and 28% of the national production of
rice.
In the Woreda rice is one of the food crop produced by the majority of the farmers, after teff,
maize and finger millet. Study conducted by Gebremedhin and Hoekstra (2007), indicated
that 72% of the households are producers of rice and about 50% of the farmers sell rice in the
area.
However, the nature of the product on the one hand and the lack of organized market system
on the other have resulted in low producers price. Besides, there are challenges associated
with rice production and marketing mainly on Knowledge of grading, market information,
excessive intermediaries, price seasonality, limited number of buyers, and lack of markets
(Tareke , 2003).
Despite the significance of rice in the livelihood of many farmers and income generating crop
in the study area, it has not been given due attention. It is only recently that few studies have
been done on rice. However, most of these studies have focused on production and were
limited to a specific area and marketing aspects. Systematic and adequate information on the
process of market competition, on market structure, conduct, performance; not well identified.
Further more, rice marketing channels and their characteristics have not yet been studied.
Hence, this study attempts to fill in these gaps.
1.3. Objectives of the Study
The over all objective of this study is to analyse the rice marketing chains in Fogera woreda.
The specific objectives are:
1. To examine the determinants of households rice supply to markets
2. To analyze the structure of rice productions costs and determine profitability of
rice production in the study area.
3. To analyze the structure, conduct and performance of rice market.
4. To examine the support services (like extension, input supply, credit, and
marketing services) in rice production and marketing.
5. To identify major constraints and opportunities in rice production and supply to
market.
5
1.4. Scope of the Study

The study is limited to Fogera Woreda, ANRS, with specific crop category, rice. The
commodity approach to market study will be followed to analyze the marketing chains of rice.
It emphasized on different market levels, roles of market players in the market channels, price
setting, the cost benefit analysis of production of rice, cost-margin for producers and traders
buying and selling strategies, storage, transport and market information will be the center of
the study.
1.5. Significance of the Study

Marketing is the most important aspect in the development process. This is obviously due to
the fact that development basically means larger size productive activities in the economy.
But we can not have more of production unless the goods produced are actually sold out and
selling depends on the proper marketing conditions (Prasad and Prasad, 1995).
The importance of this study is to producers and to all actors in the marketing system. The
performance of marketing of rice has impact on the income of producers, processors, traders
and consumers too. This information could help farmers, consumers, traders, investors, and
others, who need the information for their respective purposes. Since Fogera woreda is one of
the selected growth corridor woreda in the region, (or rice basket of the region), detailed
information on how the rice market is currently functioning and identifying the pros and cons
of the marketing system helps governmental and non-governmental organizations to design
appropriate intervention measures. Besides, the document also would serve as a reference for
researchers to embark upon similar or related work in other parts of the country. Since Adet
Agricultural Research Center was currently assigned or nominated to coordinate the national
rice research work in the country, this study will also partially fill the gap in this regard.
1.6. Limitations of the Study

Collection of the traders data was the most difficult task during the survey. Most of the time
traders are reluctant to give appropriate information as they link it with tax fees. Besides, they
are busy and time specific during interview. Some traders also appointed some more days to
fill the questionnaire. Despite being aware of the effect of quality on price, we are able to
examine its impact because the intermediaries purchase and sell rice based on their own
criteria (this might be a problem in most of the agricultural markets in Ethiopia).
1.7. Organization of the Study
With the above brief introduction, the remaining part of the thesis is organized as follows.
Chapter 2 presents review of literature on marketing analysis from different sources.
Subsequently, description of the study area and methodologies are presented in chapter 3. In
chapter 4, both descriptive and econometric results are presented and discussed in detail. The
last section, chapter 5, presents the summary, conclusion and policy implications of the
findings of the study.
2. LITERATURE REVIEW
2.1. Definitions of Basic marketing Concepts
2.1.1. Market and marketing
The term market has got a variety of meanings. Abbott and Makeham (1979), defined market
as an area in which exchange can take place. It also means the people living there who have
the means and the desire to buy a product. Thus, there can be a local" market, a "domestic"
market, and a world" market. The limits of this kind of market are set not by a physical
boundary fence but by the ease of communication, transportation, political and monitory
barriers to the free movement of goods and money.
Mendoza (1995) also defined marketing as a system because marketing usually comprises
several interrelated structures along the production, distribution and consumption units
underpinning the economic process. According to Casavant et al. (1999), marketing
encompasses all of the business activities performed in directing the flow of goods and
services from the producer to the consumer or final user. These activities are usually classified
into six stages. These are: production, assembly, processing, wholesaling, retailing and
consumption.
According to Kotler (2003), marketing is a social process by which individuals and groups
obtain what they need and want through creating, offering, and freely exchanging products
and services of value with others. For managerial definition, marketing has often been
described as the art of selling products, but people are surprised when they hear that the
most important part of marketing is not selling, i.e., selling is only the tip of the marketing
iceberg.
2.1.2. Marketing channels

According to Giles (1973), the term channels of distribution refers to the system of
marketing institutions through which goods or services are transferred from the original
producers to the ultimate users or consumers. Most frequently a physical product transfer is
involved, but sometimes an intermediate marketing institution may take title to goods without
actually handling them.
Kohls and Uhl (1990), cited in Duc Hai, (2003) define marketing channels as alternative
routes of product flows from producers to consumers. They focus on the marketing of
agricultural products, as does this study. Their marketing channel starts at the farm-gate and
ends at the consumers front door. The marketing channel approach focuses on firms selling
strategies to satisfy consumer preferences.
Kotler (2003) also explains marketing channels as a set of interdependent organizations
involved in the process of making a product or services available for use or consumption.
Most producers do not sell their goods directly to the final users; between them stands a set of
intermediaries performing a variety of functions. These intermediaries constitute a marketing
channel also called a trader channel or distribution channel.
2.1.3. Market chain, supply chain and value chain analysis

According Harahap (2004), Undertaking a sub-sector or market chain analysis is a way of
gaining insight into the (1) operations of specific market channels while focusing on their
growth potential, (2) activities and efficiency of actors along the chain, (3) business support
services involved, and (4) policy and regulatory frameworks. With the information from the
analysis, opportunities and constraints can be identified within specific market chains, and
ways can be seen to improve a defined client's capacity to compete more effectively.
Lundy et al. (2004) also clearly stated that a market chain is used to describe the numerous
links that connect all the actors and transactions involved in the movement of agricultural
9
goods from the farm to the consumer, it means agricultural goods and products flow up the
chain and money flows down the chain.
The term supply chain analysis is used to refer to the overall group of economic agents (a
physical person such as a farmer, a trader or a consumer, as well as legal entities such as a
business, an authority or a development organization) that contribute directly to the
determination of a final product. Thus the chain encompasses the complete sequence of
operations which, starting from the raw material, or an intermediate product, finishes
downstream, after several stages of transformation or increases in value, at one or several
final products at the level of the consumer (FAO, 2005).
On the other hand, a similar terminology with a market chain is value chain. The term value
chain has been used for more than twenty years. It refers to the full ranges of activities needed
to bring a product or a service from conception, through production and delivery to final
consumers. A value chain can be the way in which a firm develops competitive advantages
and creates shareholder value. It can also demonstrate the interrelation and dynamic between
individual businesses. A narrow economic-based definition of value chains involves
identifying the serious of value-generating activities performed by an organization. A broader
system approach looks of activities implemented by various actors, from primary producers,
harvesters, processors, traders, service providers, and upstream suppliers to the down stream
customers.
Value chain analyses encompass issues such as organizational, coordination, power
relationship between actors, linkages, and governance aspects. The value chain approach has
been a very useful analytical tool for taking a more objective look at an organizations position
in a market. It allows for examining the consequence of empowering one group (the producer)
and identifying how to link them to importers and consumers. It enables analysis of the
implication of who does what, at which stage in the chain, and what this means for risk,
capital needed and margins. It can help to identify with whom to form partnership in the chain
(Ingram, 2009).
10
2.1.4. Marketing efficiency

Market efficiency is defined as the movement of goods from producers to consumers at the
lowest cost consistent with the provision of the service that consumers desire and are able to
pay for. The efficiency of a market can be evaluated (one approach) through analyzing the
existing channels according to price and service provided. The prevailing price should reflect
cost plus a profit margin and the profit must be just sufficient to reward investment at the
going rate of inters rate. The quality of service should be neither to high nor too low in
relation to cost and consumers desire. Factors that count for efficiency can also be evaluated
by examining marketing enterprises for structure, conduct and performance (Abbott and
Makeham, 1981).
The marketing efficiency model is stated from shepherds formula. Market efficiency of
100% is perfect efficiency. While above 100% is excess profit. Shepherds formula is given by
(Oscar and Chukwuma, 2008).
E =
V
1,
I
Where E = market efficiency,

V = Value of marketed Rice (value added or profit),
I = Total marketing cost.
2.1.5. Marketable Surplus
According to Atteri et al. (2003), marketable surplus can be defined as the residual production
of agricultural produce left with the producer after meeting his requirements of family
consumption, farm needs (seed and feed), kind payments, etc. The importance of increasing
marketable surplus for meeting the increasing demand for food, raw materials and other
agricultural products by the non-farming population is well recognized. If the size of
marketable surplus in an economy does not rise, it may well contribute a fundamental limiting
factor on the tempo of development by reducing supplies available for urban consumption, for
industries and exports.
11
2.2. Fundamental Approach to the Study of Marketing

Marketing economists have developed various approaches to study marketing that can be
serving as the framework (Brason and Norvell, 1983; Mendoza, 1995). According to
Mendoza (1995) marketing studies adopt different view points and approaches. For instance,
the functional or marketing functions approach, the organizational or institutional approach
covering all market participants, the commodity sub-system approach which combines the
previous two approach; the post harvest approach which analyzes all harmful or lossprovoking elements and other causes in the transfer of products and mixed system approach.
According to Casavant et al. (1999), the roll of marketing and marketing firms will be
explained based on functional, intuitional, commodity system, and structural-evaluation
approaches. They explained that each of these approaches is quite traditional and has evolved
over time under the writings of various authors
The functional approach is the study of activities performed in changing the product of the
farmer into the product desired by the consumers. It involves the business activities performed
by firms in the marketing system. The most common classification of the functions performed
are exchange functions, physical and facilitating function. This approach allows easy
identification of the utilities being created and serves to identify the activity being examined
in the other approaches.
Institutional approach is the second very common approach to studying marketing which
emphasizing on who is doing the market function. The institutional approach identifies the
business organization and managers that add utility to the product. These are the people often
considered parasitic middlemen by agricultural producers. This middlemen are classified as
merchant middlemen (retailers, wholesalers), agent middlemen (broker and commission men),
speculative middlemen (buy and sell on their own account but expect profit made from price
movement), processors, manufacturers and facilitators.
12
Another approach receiving less emphasis in recent years is the commodity approach. This
approach simply follows one product, such as cotton, and studies what is done to the
commodity and who does it as it moves through the marketing system. This approach is quit
simple and allows both functional and institutional approach to be combined. It is extremely
useful to the person who is interested in only one product since it does allow in-depth
analyses. However, this is also a disadvantage because it ignores between product and market
alternative and also ignores multi-product firms. Indeed it is now rare to see a large,
institutional, cultural marketing group handling only one commodity.
A more recent approach to emphasize the system of marketing, dwelling on the interaction of
subsystems rather than on individual function or firms is the system approach. This behavioral
system allows systems to be identified with the particular problem being addressed. Systems
type include input-output, which identifies motives and means of affecting the inputoutput
ratio. The obvious disadvantage of this method is that it is abstract in nature and the reliance
on intimate knowledge of individuals firm characteristics and behavioral interactions. Such
data and on intimate knowledge is seldom available.
The last approach is the structural-evaluation approach. This approach evaluates the ultimate
performance of the marketing system by examining the level of competition existing in the
industry. The industry structure, including the number and size of firms, is combined with
firm conduct, the price behavior, advertising and product development to denote a
performance that can be evaluated as good or bad. This approach is used extensively by
government regulatory agencies to achieve the goods of competition and avoid the evil of
monopoly power. However, the lack of precise norm against which to judge performance has
caused a minimal use of this approach by economists studying marketing.
2.3. Review of Empirical Marketing Studies in Rice and Related Crops

Many studies conducted in analyzing the market participation and volume of sale in different
crops. Abay (2005) and Rehima (2006) studied the market participation of vegetables and
pepper marketing at Fogera and Siltie Zone, respectively. Their studies indicate that both
13
where used Heckman two step model to identifying the factors that affect the market
participation and volume of sales. The results show that distance from main road, frequency
of extension contact and number of oxen were found significant for onion while experience of
the farmers and distance from road were significant for tomato. The identified variables found
in pepper marketing study were pepper production, crop yield of the households and
extension contacts. Similarly, Makhura (2001) determined the effect of transaction costs on
market participation in the four commodities horticulture, livestock, maize and other field
crops in South Africa. He estimated by following Heckman two-step procedure (heckit). The
variables were household endowment, access to information, household characteristics and
interaction factors. He also used Tobit model to answer the two questions by identifying the
factors affecting the decision to participate and the level of participation at the same time.
In connection to the above studies Gebremedhin and Hoekstra (2007) identified determinants
of households market participation of three crops (teff, wheat and rice) from three districts of
Ethiopia (Ada, Alaba and Fogera). For analysis, they used community level and household
level data. At the household level, Probit model was used to analyse the determinants of
household choice to produce these market oriented crops. Also Heckman two-steps estimation
was applied for the two crops (due to data availability rice result was not given) and the result
shows that distance to market place didnt have effect on market orientation, there was a Ushaped relation between age of household head and market orientation of household in the
cereal crops, availability of cultivated land, traction power, and household labour supply, are
important factor that induces households to be market oriented.
A survey by Tesfaye et al. (2005) identified the challenges of the rice production, utilization
and marketing of rice at Fogera, Dera and Libokemke districts. The studies pointed out both
production and market constraints and more recommendations were forwarded. On the same
area, Wolelaw (2005) identifies the main determinants of rice supply at farm level. The study
uses Cobb Douglas production function model to estimate the limiting factors. The result that
identified were, the current price, one year lagged price, actual consumption in the household,
total production of rice in the farm, distant to the market and weather variables were
significant to influence the supply of rice. A similar study on production part, Moses and
14
Adebayo (2007), examined the factors determining rainfed rice production in Adamawa state
(Nigeria). Production function analysis was used to analyze the factors. The result shows that
two of the variables used (farm size and seed) were significantly affect the production. Also
resource productivity analysis revealed that seed was over utilized, while land and herbicide
were underutilized. Decreasing the quantity of seed use and increasing the size of land and
quantity of herbicide respectively could increase efficiency.
Duc Hai (2003) also studies the organization of the Liberalized rice market in Vietnam. The
result shows that the major rice market places were competitive. That is (1) no barriers to
entry are detected that influence the formation of prices; (2) there is no concentration of
market shares in the hands of private companies; (3) product differentiation is not a major
issue in the market; (4) information is accessible for traders. However, in the case of largescale millers/ polishers, important barriers to entry concern access to capital, an unstable
output market and proper milling technology. The study by Harahep (2004), Rice chain study
in farmers community in North Sumatra/Indonesia, shows that paddy/rice distribution was
one factor that determines rice supply in consumer level. Main actors in conventional rice
chains were the capital owner both in village level (small rice chain owner, and paddy
retailer) and in outside village level (whole seller and big rice mill owner). These owners
controlling the chains implement strategies such as a) giving credit to peasant for production
and even living cost, and (b) developing human relationship with peasant. Within these
strategies, the owner of chain structurally, made peasant in a high dependency to them.
2.4. Rice Research in Ethiopia

The discovery of wild rice in the Fogera plain and Gambella areas in early 1970s has
initiated different governmental and non-governmental organizations to start adaptation trials
on cultivated rice in different parts of the country such as Fogera plain, Chefa, Gambella, ,
Melka Werer, Lante, Pawe (Getachew, 2002). The Americans, Japan Oversea Cooperation
Volunteers (JOCV), Institute of Agricultural Research (IAR), Agricultural Development
Department (ADD) of the Ministry of Agriculture, Tana Beles Project (TBP), Ethiopian
Water Construction Authority (EWCA) International Institute of Tropical Agriculture (IITA)
15
and the North Korean agricultural experts were involved in rice research up to late 1980s and
they came up with encouraging results. On average, 6 tones per hectare grain yield was
recorded under experimental station conditions (Getachew, 2002).
Some improved varieties had been released informally and extended in to the resettlement
areas in Gambella and Pawe for demonstration and large scale production. In the Fogera plain
of the Amhara Region also the Jigna and Shaga farmers producers cooperatives started large
scale production of rice with the technical support of North Korean agricultural experts. The
extension program of rice was very successful. However, due to the liquidation of farmers
producers co-operatives and the evacuation of rice producers from the resettlement areas
around 1990s, the rice research, extension and production activities were weakened.
In 1993, the Ministry of Agriculture proposed a new rice research and extension program and
Fogera plain was selected for its implementation. The program was handled by the Bureau of
Agriculture of the Amhara National Regional State. The Bureau was conducting the research
activity using the introduced rice varieties from IITA. Rice variety demonstration was also
conducted in different potential areas of the region using the variety called X-Jigna, which
was introduced and informally released by North Korean agricultural experts
In the late 1990s rice was first cultivated by farmers in Fogera Plain and Pawe with the
support of North Korean Project and Tana-Beles Italian Project, respectively. After the phase
out of these projects rice production in Fogera Plain has been continuously and enormously
expanded and now becomes the most economical crop of the area. Following the introduction
of rice the Fogera Plain has been transformed from year-after-year grain shortage and food
insecurity to surplus grain producing one.
There was initially one popular upland rice variety in the Fogera plain known as X-Gigna but
now three rice varieties (Kokit, Tigabe and Gumara) were released by Adet Agricultural
Research Center for Woreta and Metema areas in 1999/2000. New rice varieties (NERICA)
were introduced in the region and were evaluated in the past and some of them are currently
introduced in the farmers field (Sewagegne, 2005; Taddese, 2005).
16
2.5. Rice Ecosystem and Production Trend

Rice ecosystem: Rice is grown in the tropical and sub tropical regions of all continents.
Because of its long history of cultivation and selection under diverse environments rice has
acquired a broad range of adaptability and tolerance. Its cultivation extends over a wide range
of climatic, soil and hydrological conditions. One of the main reasons for this wide range of
climatic conditions is the genetic diversity of rice cultivars (Onwueme and Sinha, 1991).
Rice produced in Africa in the following five ecosystems: (1) Dry land (rain-fed upland), (2)
hydromorphic (rain-fed lowland), (3) Mangrove swamp, (4) Inland swamp, and (5) Irrigated
ecology. The various ecosystems face many constraints. Some of these constraints are specific
to particular ecosystems while others are general and cut across ecosystems and regions.
Production trend: Due to the demand for food security and improving farmer's awareness,
Fogera and Metema woreda of the Amhara region, the number of households involved in rice
production and its area coverage is also increasing. According to Report of NRRDS (2009) in
the Amhara regional state the estimated area and production of rice for farmers was 52985ha and
140135 tonnes respectively.
Table 2. Area and production of rice and participants of farmers, 2008
Participant
farmers
Amhara region
211440
3600
Tigray region
1474
Benshangual Gumuz
Oromiya region
22036
Somali region
5154
15741
Southern region
657
Gambella region
260328
Total
Source: Report of NRRD, 2009
Area (ha)
52985
1271
362
5200
9920
18,721
1314
90,547
%
58.52
1.40
0.40
5.74
10.96
21
1.45
100
Production (ton)
140135
3286
1181
20676
38120
77,723
4,456
285,924
%
49.01
1.15
0.41
7.23
13.33
27.18
1.56
Rice is a unique food crop having several advantageous features: it grows under flooded and
submerged conditions where other crops can not so, (2) because of its C4 nature it has high
17
capacity of harvesting solar radiation, which is normally excess, and thereby it has high yield
potential up to 50 quintals/ha under rain-fed and 100 quintals/ha under irrigation, (3) as
contrast to many cereals rice is suitable for flood and furrow irrigation, (4) it is also one of the
few crop plants that can grow on the same land year after year without serious soil problems,
(5) it also grows under a wide range of altitude, temperature, soil acidity and alkalinity.
Due to its comparative advantage of productivity from other food crops farmers in the Fogera
woreda producing rice mainly for consumption and for market. Its productivity is more
attracting to allocate more land for rice production. In the Woreda now there are 14 PAs
which are currently major rice producing area. Table 3 shows the number of PAs, participant
farmers, production trend and productivity for the last 15 years.
Table 3. Rice production trends in Fogera Woreda of the Amhara region
Cropping
Number of
Participants
Total
Production
Productivity
year
PAS
area(ha)
(qt)
(quintal/ha)
A
1993/1994
2
30
6
160
20
1994/1995
5
256
65
1625
25
1995/1996
5
494
130
1640
13
1996/1997
5
1374
487
14510
30
1997/1998
5
2957
1113
16127
15
1998/1999
11
4445
1670.5
41908
35
1999/2000
13
6158
1968
60411
35
2000/2001
14
9413
2907
66830
35
2001/2002
14
9796
3037
106295
35
2002/2003
14
11032
3346
117110
35
2003/2004
14
11583
4239
139300
35
2004/2005
14
12162
6378
288765
35
2005/2006
14
12770
6871
274860
45
2006/2007
14
12930
8014
344739
45
2007/2008
14
17300
9213
417735
45
Source: Fogera Woreda Agricultural and Rural Development Office, 2008
A
- are Jigna and Shaga kebeles (cooperatives) which are an eye-opener and risk- taker
PAs in the production of rice for the first time in the Fogera woreda.
18
2.6. Structure-Conduct-Performance Approach

Structure, conduct, and performance (SCP) analysis was developed by Bain (1968). This
theory tells us that the market structure (the environment) determines market conduct (the
behavior of economic agents within the environment) and thereby sets the level of market
performance. It is an attempt to compromise between formal structures of economic theory
and empirical observations of organizational experience in imperfect markets. It is a standard
tool for market analysis (Duc Hai, 2003).
According to Kizito (2008), SCP is an analytical approach or framework used to study how
the structure of the market and the behavior of sellers of different commodities and services
affect the performance of marketing, and consequently the welfare of the country as a whole.
The definition of structure, conduct and performance differs from one author to the other,
depending on the sector and region being studied and the perception of the researcher.
A. Market structure:
Bain (1968) as cited in Duc Hai (2003) says market structure is defined as the characteristics
of the organization of a market which seem to influence strategically the nature of the
competition and pricing within the market.
Abbott and Makeham (1979) define market structure as the market behavior of the firms. In
what way they compute? Are they looking for new techniques and do they apply them as
early as practicable? Are they looking for new investment opportunity or they disinvesting
and transforming funds elsewhere?
In general, market structure can be studied in terms of the degree of seller and buyer
concentration, the degree of product differentiation, the existence of entry and exit barriers,
and the power distribution (Scott, 1995; Duc Hai, 2003).
19
Structural characteristics may be used as a base for classifying markets may be perfectly
competitive, monopolistic or oligopolistic Perfect computation is an economic model of
market possessing the following characteristics: each economic agents acts as if price is
given, i.e., each acts as a price taker; the product being sold is considered a homogenous
good. Product differentiation does not exist. There is free mobility of and exit of firms. And
all economic agents in the markets possess complete and perfect knowledge. Pure monopoly
exists when there is only one seller (producer) in the market, barriers to entry to other
potential competitors from selling in this market. Oligopoly is said to exist when more than
one seller is in the market but when the number is not so large as to render negligible the
contribution of each. A typical oligopoly exists when, for example, three firms control over
50% of all sales of a particular good in a particular market and certain barriers prevent
potential competitors from entering the market (Tomek and Robinson, 1990).
B. Market concentration: refers to the number and relative sizes of buyers /sellers in a
market many studies indicate that the existence of some degree of positive relation between
market concentration and gross marketing margins. It is generally believed that higher market
concentration implies non-competitive behavior and thus inefficiency. But studies warn
against the interpretation of such relationships in isolation from other determinant factors, like
barriers to entry and scale economics (Scott, 1995).
Kohls and Uhl (1985) suggest that as a rule-of-thumb, a four largest enterprises concentration
ratio of 50% or more is an indication of a strongly oligopolistic industry, 33-50% shows weak
oligopoly, and less than 33% shows un concentrated industry. The problem associated with
this index is the arbitrary selection of r (the number of firms that are taken to calculate the
ratio). The ratio does not indicate the size of distribution of the firm. In most LDC, where
firms records are usually not available publicly, it would be difficult to determine such ratios.
Koch (1980) lists two kinds of partial concentration indeces: The Gini Coefficient and
Herfindahl Index (HHI). Both utilize market shares to determine the extent of market
concentration. The Herfindahl Index is given as:
20
HHI = Si2 , i = 1,2,3....n

i =1
Where Si is the percentage market share of ith firm and the total number of firms and n, the
total number of firms.
The index takes into account all points on the concentration curve. It is also considers the
number and size distribution of all firms. In addition, squaring the individual market share
gives more weight to the shares of the larger firms which is an advantage over concentration
ratio. Avery small index indicates the presence of many firms of comparable size whilst an
index of one or near one suggests the number of firms is small and/or that they have very
unequal share in the market. The method is limited in its application for it imposes burden in
so far a more data must be collected (Admasu, 1998).
C. Market conduct: Refers to the patters of behavior that trader and others market
participants adapt to affect or adjust to the markets in which they sell or buy. These include
price setting behavior, and buying and selling practices (Kizito, 2008). On the definition
market conduct is the condition which makes possible exploitive relationships between sellers
and buyers this is done via unfair price setting practice.
D. Market performance: Kizito (2008) defines the market performance as the extent to
which markets result in outcomes that are deemed good or preferred by society. Market
performance refers to how well the market fulfils certain social and private objectives. These
includes price levels and price stability in long and short term, profit levels, cost, efficiency
and qualities and quantity of food commodities other scholars defines market performance
as to the impact of structure and conduct as measured interns of variables such as price ,
costs, and volume of output, by canalizing its level of marketing margin and their cost
components, it is possible to evaluate the impact of structure and conduct characteristics on
market performance (Bain, 1968; Bressler and King, 1970, cited in Pomery and Trinidad,
1995) .
21
The two major indicators of market performance are net returns and marketing margins.
Estimating net returns and marketing margins provide indication of an exploitive nature when
net returns of buyer are much higher than his fair amount. Net returns can be calculated by
subtracting fixed and variable costs from gross returns. The mathematical formulation
is NR = PI VI (FC + VC) , where, NR is Net Return, Pi is price, Vi , is amount, FC is
fixed cost and VC is variable cost.
E. Marketing cost and margin
One way of defining costs is that they are all of the expenses incurred in organizing and
carrying out marketing process. Another definition is the charge which should be made for
any marketing activities. Assembling transport, storage, grading, processing, wholesaling and
retailing, which can all be stages in the marketing chain, involves expenses. People are often
ignorant of the true cost of marketing because many of these costs are hidden, and only come
to light with the patient investigation of the whole marketing process. To calculate the true
cost of marketing, estimates have to be made of all these implicit cost of items. We use the
economists concept of opportunity cost for this purpose. This is defined as the benefit
foregone by not using a resource in its best alternative use (Smith, 1992).
According to Tomek and Robinson (1990), marketing margin is defined as a difference
between price paid by consumers and that obtained by producers or the price of collection of
marketing services. Menduoza (1995) also explained that marketing margin measures the
share of the final selling price that is capturing by particular agent in the marketing chain. It
includes costs and typically, though not necessarily, some additional income.
Many researchers applied the SCP method for conducting their study on agricultural markets
in developing countries. However, the SCP method has been subject to criticism; the SCP
model is too deterministic to understand the functioning of imperfect markets. As most
agricultural markets are imperfect markets, there is a need to develop more dynamic models
showing how structure, conduct and performance interact. It means that market structure and
market conduct determines market performance. In turn, market performance will influence
market structure and market conduct in the long run (Duc Hai, 2003; Admasu, 1998).
22
2.7. Market participation
According Reardon et al. (2005), also argue that market participation is both a cause and a
consequence of economic development. Markets offer households the opportunity to
specialize according to comparative advantage and thereby enjoy welfare gains from trade.
Recognition of the potential of markets as engines of economic development and structural
transformation gave rise to a market-led paradigm of agricultural development during the
1980s. He explained further as households disposable income increases, so does demand for
variety in goods and services, thereby inducing increased demand-side market participation,
which further increases the demand for cash and thus supply-side market participation.
Similarly Christopher (2007), explain the answer for why smallholder market participation so
important to economic growth and poverty reduction. He traces its origin to Adam Smith and
David Ricardo. He explained that given a households desire for a diverse consumption
bundle, it can either undertake production of all such goods and services for auto
consumption, or it can specialize in production of those goods in which it is relatively skilled
i.e., holds comparative advantageconsuming some portion and trading the surplus for other
goods and services it desires but for which it holds no comparative advantage in production.
Another scholar also explains that the poorest people in the world are farmers with low
market participation and low agricultural productivity. Increasing either one could help to
improve the other, and both could boost living standards: higher market participation could
drive productivity by providing incentives, information and cash flow for working capital,
while higher productivity could drive market participation since households with higher
productivity are more likely to have crop surpluses above their immediate consumption needs
(Ana et al., 2008).
Ana et al (2008), defined market participation in terms of sales as a fraction of total output,
for the sum of all agricultural crop production in the household; this includes annuals and
perennials, locally-processed and industrial crops, fruits and agro-forestry. This sales index
would be zero for a household that sells nothing, and could be greater than unity for
23
households that add value to their crop production via further processing and/or storage. The
measure is intended to measure market orientation or commercialization in a scale-neutral
manner, independently of the households wealth or productivity. Its definition is
J
Sale index i =
crop sales
j=1
i, j
crop production
j=1
i, j
= 0 non seller
=
> 0 seller
Study by Bellmare et al (2005) about market participation in Kenya and Ethiopia on livestock
indicated that rural households had made sequential decision making rather than simultaneous
decision making in market participation. Iddo Kans (2006) also examined that endowments
and resource allocation decisions determines farm out put and non-farm income, and these
intern determine market participation.
Analysis was also conducted by Rios et al (2008) on the direction of causality between market
participation and productivity on multi-county farm households. Result indicates that
households with productivity tend to participate in agricultural markets regardless of market
access factors. In contrast having better market access doesnt necessary lead to productivity.
The finding suggests that investment in markets access, infrastructure provide minimal, if any,
improvement in agricultural productivity; whereas programs targeted enhancements in farm
structure and capital have the potential to increase both productivity and market participation.
Stanton et al (2000) on their study of the roll of agribusiness, explain that with increasing
efforts to promote free markets, one must ask whether the impact on some agricultural
producers may be less than desirable. They argue that small producers with limited access and
competitive buyers may be unable to participate in new marketing opportunities. They
recommended that development policy be enlarged to encompass agribusiness enterprises,
however this may require, a different governmental roll, primarily in provision of basic
infrastructure, transportation policies and emphasis on availability of capital and technology
24
3. RESEARCH METHODOLOGY
3.1. The Study Area
Based on the CSA (2007), Amhara Region has a population of 17,214,056 of which
8,636,875 were men and 8,577,181 were women. Urban inhabitants were 2,112,220 or
12.27% of the total population. With an estimated area of 159,173.66 square kilometers, this
region has an estimated population density of 108.15 people per square kilometer. For the
entire region 3,953,115 households were counted. This results to an average of 4.3 persons
per household. The average family size in urban and rural area is 3.3 and 4.5 persons,
respectively.
Fogera Wereda is one of the 106 Woredas of the Amhara Regional State and found in South
Gondar Zone. It is situated at 110 58 N latitude and 370 41 E longitude. Woreta is the capital
of the Woreda and is found 625 km from Addis Ababa and 55 km from the Regional capital,
Bahir Dar.
The woreda is bordered by Libo Kemkem woreda in the North, Dera woreda in the South,
Lake Tana in the West and Farta woreda in the East. The Woreda is divided into 29 rural
Peasant Associations (PAs) and 5 urban Kebeles (RDBOA, 2007/8).
The total land area of the Woreda is 117,414 ha. The current land use pattern includes 44
percent cultivated land, 24 percent pasture land, 20 percent water bodies and the rest for
others. The total population of the Woreda is 251,714. The rural population is estimated at
220,421. The proportion of male and female population is almost similar in both rural and
urban areas. The number of agricultural households is 44,168.
The mean annual rainfall is 1216.3 mm, with Belg and Meher cropping seasons. Its altitude
ranges from 1774 up to 2410 masl allowing a favorable opportunity for wider crop production
and better livestock rearing (IPMS, 2005).
25
Most of the farm land was allocated for annual crops where cereals covered 51,472 hectares;
pulses cover 9819.98 hectares; oil seeds 6137 hectares; root crops 1034.29 hectares; and
vegetables 882.08 hectares (CSA, 2003). The major crops include teff, maize, finger millet
and rice, in order of area coverage. According to IPMS (2005), average land holding was
about 1.4 ha with minimum and maximum of 0.5 and 3.0 ha, respectively.
The study area is one of the surplus crop producing areas and has a good potential for rice
production. The area gets much of the flood water that accumulates around Lake Tana and the
two big rivers, i.e., Rib and Gumara. The rivers bring eroded soil from up hill and deposit on
the low land plain. The soil seems relatively deep and fertile.
In the study area, rice is planted at lower slopes of an undulating landscape where the water
table moves to the surface for substantial period during cropping season. In addition, rice is
irrigated with water, which is diverted from the streams at the upper part of a drainage system.
However, the irrigated water is usually not substantial. In Fogera and the nearby woredas
water supply to rice plants is principally provided by rainfall, run-off water, and under-ground
water. Bunds are usually used for rain fed rice production. The bunds serve to retain flood
water, as well as rain water, which fall during the growing season (Tesfaye et al., 2005;
Abaye, 2007; IPMS, 2005).
Table 4. Land use pattern of Fogera Woreda
Land use
Land planted with annual crops
Grazing Land
Area covered with water (wet land )
Infrastructure including settlement
Un productive land (hills)
Forest land
Swamp land
Perennial crops
Total
Source: ILRI /IPMS, 2008
Area coverage/ha/
51472
26999
23354
7075
4375
2190
1698
2190
117414
26
% coverage
44%
24%
20%
6%
3.70%
1.80%
1.40%
0.20%
100%
Figure 1. The study areas south Gondar Zone and Fogera woreda
27
3.2. Methods of Data Collection
The data for this study were collected from both primary and secondary sources. Primary data
were collected from samples of the respondents. Sources of primary data were smallholder
farmers, traders, brokers, retailers and rice millers. The data collected through a questionnaire
survey includes the following:
a) Data on quantity of rice marketed, price of rice supplied, total acreage of rice cultivated,
expenditure on factors of production, distance from market, size of output, access to
market, market information, livestock ownership, land holding, extension service contact,
credit access, family size, were collected and these were used to analyse factors
determining marketable supply of rice.
b) Data on output produced and sold, production costs, input costs, and marketing costs
were collected and used to analyse the net returns (profitability) of rice production and the
cost and price information used to construct marketing costs and margins.
c) Data on market information system, exchange arrangements, system of storage, transport
facilities, price setting strategy, purchasing strategy, selling strategy, barriers to entry and
capital were collected from sample informants using a questionnaire, and these were used
to investigate the structure and conduct of the market.
d) Data on input usage, credit facilities, agriculture extension service, marketing
information, and institutional support activities were collected and used to analysis
production and marketing support services.
In addition to primary data on the above issues, secondary data like population number,
agricultural inputs and output prices, land use pattern, agro-ecology, list of licensed and nonlicensed traders, marketing agents and their role, marketing directions, conversion factors
were collected from different sources. Secondary data sources were Woreda office of
28
Agriculture Rural Development, Research centers, Cooperatives at different levels, Office of

Trade and Industry, and other bureaus, different publications, research studies, websites, etc.
3.3. Sampling Procedure
For this study, a multi-stage random sampling technique was employed. The sampling
covered farmers, traders on proportional to size basis.
3.3.1. Producers sampling
For producers, a multistage sampling technique was used to draw sample units. In the
selection process both Woreda agricultural office experts and IPMS experts were consulted.
In the Fogera woreda, there are 5 urban and 29 rural kebeles. Out of 29 rural kebeles, 14
administrative kebeles are producing rice. These were selected purposively and is stratified
based on the existing rice production farming system (up land and low land rice producing
system). From each farming system two PAs were selected randomly (a total of 4 PAs were
selected). Then samples of respondents from each farming system were selected randomly
proportional to its population size. The sample frame of the study is the list of household
obtained in the Fogera woreda of agricultural office. Hence, a total number 165 farmers were
selected and interviewed for the study (Appendix Table 13,15and 17).
3.3.2. Traders` sampling
According to Mendoza (1995) researchers do not agree on sample size and procedure that
should be used in each segment of the marketing chain. The decisions involved were partly a
function of information currently known, time and resources available, accessibility to and
openness of the marketing participants as well as the estimated size of the trading population.
At first in order to have the possible level of representative traders, secondary information
from and discussion was made with the Woreda Trade and Industry Office, Woreda
agricultural office experts and IPMS experts (Since there was a new structural change of rural
29
kebeles and urban kebeles). Rural assemblers were selected from two local small markets
points (Maksegnt from Nabega) and Hodgebya (from Kidist Hanna) during main market days.
And urban assemblers were selected from the main city Woreta during marketing days. There
was no recorded data for neither rural assemblers nor urban assemblers in the trade and
industry office of the Woreda. Consulting other traders, information was gathered (counting)
and size of assemblers was determined by developing a sample frame. Hence, 20 rural
assemblers and 5 urban assemblers, a total of 25 assemblers were selected out of 75 and
interviewed by administering structured questionnaire randomly.
In the case of wholesalers, milers and retailers, sample respondents were selected from the
sample frame obtained from the trade and industry office of the Woreda. Based on the list of
sample frame, 6 wholesalers, 10 millers and 10 retailers were selected randomly at Woreta.
Similarly retailers and distributors samples were also collected from different main towns.
Hence, 5 distributors and 21 retailers from Bahir Dar, 29 retailers from Gondar were selected
randomly and information was gathered by administering structured questionnaire. A total of
60 retailers were selected randomly. The distributors data were also collected at Bahir Dar
town. They are all 5 in number and all were interviewed purposively. Since there were only
three brokers at Woreta, only one broker was interviewed and information was gathered
through discussion (Appendix Table 14).
3.4. Methods of Data Analysis
In this study, both descriptive and econometric methods were used in analyzing data from
farmers and market survey.
3.4.1. Econometric analysis
To look at factors that increase the level of participation in the market ideally, the OLS model
is applicable when all households participate in the market. In reality, all households may not
participate. Some households may not prefer to participate in a particular market in favor of
another; while others may be excluded by market. If the OLS regression is estimated
30
excluding the non-participants from the analysis, the model would have sample selectivity
bias problem (Gujarati, 2003).
If only the probability of selling is to be analyzed, Probit or Logit models would be adequate
techniques for addressing it. But if one is interested to know factors that influence the level of
sales, at the same time, there is a need for a model that is a hybrid between the Logit or Probit
and the OLS. The appropriate tool for such is the Tobit model that uses maximum likelihood
regression estimation.
According to Gujarati (2003) a sample in which information on the regressand is available
only for some observations are known as a censored sample. The Tobit model is also known
as a censored regression model originally developed by James Tobin. Some authors call such
models limited dependent variable regression models because of the restriction put on the
values taken by the regressand. Hence, a Tobit model answers both factors influencing the
probability of selling and factors determining the magnitude of sale.
Following the Tobit model specified in Maddala (1992), the maximum likelihood Tobit
estimation (Tobin, 1956) with left-censoring at zero is specified as:
*
Yi =
i=1
iX
i =1,2.3,....
.m
(1)
Y i = Y i* , if Y i* > 0 ,
Y i = 0 if, Y i* 0 and
Y i = max (Y i ,0)
Where, Y* = quantity supply

0 = an intercept
i = cofficient of i th independant variable
X i = independent variable,
0 = Unobserved disturbance term
31
(1a)
The model parameters are estimated by maximizing the Tobit likelihood function of the
following form:
L =
1 (y i X i )
f
*
Y >0
Y*0
( iX i )
(2)
Where f and F are respectively, the density function and cummulative distribution function of Yi
Y* yi > 0, means the product over those i for which yi > 0 and
*
*
i
0 , means the product
over those i for which y*i 0

i is avector of tobit maximum likelihood estimates and is the standard error.
Since Tobit model has some notable limitations, it can be remedied with the use of a sample
selection model in its place. Firstly, in the Tobit model, the same set of variables and
coefficients determine both the probability that an observation will be censored and the value
of the dependent variable. Secondly, this does not allow a full theoretical explanation of why
the observations that are censored are censored (Blaylock and Blisard, 1993).
Sample selection models address these shortcomings by modifying the likelihood function.
According to Heckman (1979), sample selection bias may arise in practice for two reasons,
first there may be self selection by an individual or data units being investigated. Second
sample selection decision by analysts or data processors in much the same fashion as self
selection.
Selective samples may be the result of rules governing collection of data or the outcome of
economic agents own behavior. The latter situation is known as self-selection. Statistical
analyses based on those non-randomly selected samples can lead to erroneous conclusions
and poor policy (Heckman, 2008).
The Heckman's correction, a two-step statistical approach, offers a means of correcting for
non-randomly selected samples. The first stage formulates a model for the probability of
participation used to predict the probability for each individual and then in the second stage,
removing the part of the error term correlated with the explanatory variables and avoiding the
bias.
32
Though the Heckman procedure was easy to apply and it yields consistent estimates of the
parameters, they are not as efficient as the ML estimates (Gujarati, 2003). Hence, in this
analysis Tobit used for comparison purpose and will be discussed when ever needed. Study by
Makhura (2001), Rehema (2006) also used Tobit for comparisons for market participation.
Scott (1995) explained that if majorities (95%) the sampled households are market
participants i.e. potential suppliers, then it is advisable to apply OLS model. For this study,
therefore since out of 165 rice producers, 24% of the sampled households did not participate
in the rice marketing, employing the Heckmans two stage model was appropriate. Many
market studies also used this model, for the study of market participation, for instance,
Rehima (2006) on pepper marketing, Abay (2007) on vegetable marketing, Zelalem (2008) on
poultry marketing, Woldemichael (2008) on dairy marketing, and Makhura (2001) on
transaction cost barriers to market participation in south Africa.
3.4.1.1. Heckmans two-stage selection procedure
James Heckman has proposed an alternative to the ML method, which is comparatively

simple. This alternative consists of a two-step estimating procedure. In the first stage, a
participation equation, attempts to capture factors affecting participation decision. The
second stage provides heckit analysis that determines the level of participation. The
probability of participation was modeled by Maximum Likelihood Probit, from which the
inverse Mills ratios will be estimated. The specifications for Heckmans two-stage models
are as follows:
i. The participation Equation: The Probit model is specified as:
Y i = X i i + i , i = 1,2,.n
*
yi =
1 if,
(3)
Y i* > 0
0 if Y i* 0
(3a)
Where, Yi* is the latent dependent variable which is not observed and
Yi is a binary variable that assumes 1 if household i, sells rice and 0 otherwise.
33
i is a vector of unknown parameters in participation equation .

X i is a vector of explanatory variables in the Probit regression model.
i is random error term that are assumed to be independently and normally

distributed with zero mean and constant variance.
ii. Regression (OLS): Selection model is specified as:
Q i = i i + i + i
(4)
Where: Q i is the volume of rice supplied to market

i is a vector of unknown parameters to be estimated in the quantity supply
equation
i is a vector of explanatory variables determining the quantity supplied

is the parameter that helps to test whether there is a self selection bias in
market participation
i is the error term.
Lambda, which is related to the conditional probability that an individual household will
decide to participate (given a set of independent variables) is determined by the formula..
i =
f ( )
1 F ( )
(5)
Where, f ( ) is density function and 1 F ( ) is distribution function.
Econometric Software known as ''LIMDEP'' were employed (Maddala, 2001) to run the
model (Heckman two-stage selection). Before fitting important variables in the models, it was
necessary to test multicolinearity problem among the variables which seriously affects the
parameter estimates.
Several methods of detecting the problem of multicollinearity have been used in various
studies. Two measures are often suggested in the discussion of multicollinearity are the
variance inflation (VIF) factor and the condition number. VIF is defined as:
34
VIF ( j ) =
1
1 R2 j
(6)
We can interpret VIF ( j ) as the ratio of the actual variance of j to what the variance of j
would have been if Xi were to be uncorrelated with the remaining Xs, it compares the actual
situation with the ideal situation. The conditional number is supposed to measure the
sensitivity of the regression estimates to small change in the data (Maddala, 1992).
As a rule of thumb, the values of VIF greater than 10 (that is, Rj2 exceeding 0.90) are often
taken as a signal that the model have multicollinearity problem .The measure of tolerance can
also be used, alternatively, to detect multicolinearity. The inverse of the VIF is called
tolerance (TOL). That is,
TOL
When
= (1 R
2
j
)=
1
VIF j
(7)
R j = 1 (i.e., perfect collinearity), TOL j = 0 and when R j = 0 (i.e., no
collinearity what so ever), TOL
= 1 Because of the intimate connection between VIF
and TOL, one can use them interchangeably (Gujarati, 1995). I used VIF test for the analysis.
Similarly, the Contingency Coefficient is employed as one of the means to check for
association among discrete variables. It is a measure of association from cross-classification
data and is computed as
C
(8)
(O E)2
and n =Total sample size.
Where, =
E
2
The contingency coefficient is relatively easy to compute and satisfies the condition that it
equals 0 when there is no association between the variables. However, it does have some
disadvantages as a measure of association. For detecting both multicollinarity tests for
continuous and dummy variables, Statistical package SPSS version 12 was used to compute
both VIF and CC.
35
3.4.1.2. Specification of variables
Dependent variables
Market participation decision (MPD): The dummy participation decision variable is the
dependent variable in the first stage of the Heckman two stage estimation procedures. For the
respondents who participate in rice market it is = 1, and = 0 for the respondents who did not
participate in the market in the year 2007/8.
Market supply (MS): It is a continuous variable which represents the actual amount of rice
supplied to the market by the farm household.
Independent variables
Different variables are expected to determine a farmers decision to participate in the market
and supply a certain volume of output. A number of studies revealed that farmers decision to
participate in a market could be determined by a number of socio-economic and demographic
factors. The following are hypothesized to influence market participation decision (Kinde,
2007; Rehima, 2007; Abay, 2007).
Age of the household head (AGE): Age is continuous variable and measured in years. The
expected influence of age was assumed positive taking the presumption that as farmers gets
older they could acquire skills and hence produce much and developed skills to participate to
a market. It is also a proxy measure of farming experience. Gebremedhin and Hoekstra (2007)
in their study showed that there is a U-shaped relation between age of household head and
market orientation of household in the cereal crops. On the other hand, Tshiunza et al. (2001)
found that younger farmers tended to produce and sale more cooking banana for market than
older farmers.
36
Sex of the household head (SEX): This is a dummy variable. No sign could be expected a
priori for this variable. It could take positive or negative signs. A study by Makhura (2001) on
the households participation process in livestock markets indicated that women are more
inclined to sell their livestock than men. A study by Lewis et al. (2008) on gender difference
and the marketing styles at Oklahoma wheat producers showed that men tend to sell grain
more frequently then women (men trade more than women) and women tend store longer and
receive 1.4 cents/bushel less than men.
Family size (FS): This is the total number of family members that can be taken as a proxy for
the level of consumption. This continuous variable is expected to influence participation

decision and supply negatively. Study by Chauhan and Singh (2002) in India, indicated that
the marketed surplus is negatively related with the size of family and level of consumption.
Education level of the household head (EDU): This variable hypothesized to affect
marketable supply positively. It has dummy values.

Extension frequency (EXC): This is a dummy variable indicating the extension service
farmers were getting. This variable was expected to influence participation and supply
positively. Obviously, as farmers learned more and knew much it would be obvious that they
would produce much and ultimately participated in a market.
Distance from market (MRD): This is a variable used to measure access to markets
measured in travel hours for a feet single trip. It is a continuous variable and expected to
influence participation and supply negatively. Again Makhura (2001) explained that those
households located closer to market centers will experience lower costs since they can get
information more easily. The study by Sirak et al. (2007) on the analysis of cattle marketing
participation in South Africa shows that distance to the preferred market channel is negatively
related with the probability of selling. Also Shilpi et al. (2007) found that the likelihood of
sales at the market increases significantly (positive) with an improvement with market
facilities and a decrease in travel time from the village to the market.
37
Market price (MRP): This variable is measured in Birr per quintal. Tomek and Robinson
(1985) argued that the product price has direct relations with marketable supply and hence it
was expected to affect the household marketable supply of rice positively. But they argued
that in the short run prices could not stimulate market supply due to the biological nature and
time lag requirement of production.
Lagged market price (LMP): This is also the variable measured in Birr per quintal and is
expected to affect the marketable supply of rice positively. Because, lagged prices can
stimulate production and thus marketable supply of rice for the next year. According to Myint
(2003) explains that if prices in one year are bad, farmers will often respond by planting less
in the next year. This will lead to lower production and higher prices, so encouraging more
plantings in the following year and a consequent fall in prices. This cyclical nature of
production and prices is quite common. Successful farmers are sometimes those who do the
opposite to what is being done by other farmers. Boughton (2007) also discussed that local
maize prices had a strong positive and highly significant effect on the probability of market
participation as a seller on his study on maize market participation in Mozambique.
Quantity produced (TQP): It is a continuous variable. A marginal increase in rice
production has obvious and significant effect in volume of rice supply. The volume of
production of rice is expected to have positive relation to market participation and marketable
surplus. Study by Chauhan and Singh (2002) also showed that, marketed surplus of paddy is
positively related to the volume of production as well as with area under crop.
Total land size (TLS): The total size of farm land owned by a farmer is among the variables
that could influence both participation and supply. If a farmer owns more land, the probability
of allocating land for rice crops would increase. It is a continuous variable expected to
influence participation and supply decision in similar direction. The study by Boughton
(2007), the coefficients on available land area are highly significant for both the linear
(positive) and quadratic (negative) terms, indicating a diminishing marginal effect on maize
market participation as land area increases over the whole range of the data. On another study
38
also land holding has an indirect positive effect on market participation, though it is positive
effect on farm output (Indo kan et al., 2006).
Number of oxen owned (OXN): Being a power for plowing, rice supply would increase as
farmers increased their number of oxen ownership. The expected influence is positive on
supply. It is a continuous variable
Labor (FL): It is a continuous variable, measured in man equivalent. This variable had a
positive influence on market supply. As farmers own more number of labor power the interest
to farm more size of land would increase.
Access to market information (MINF): This is a dummy variable taking a value of 1 if the
farmer had access to market information and 0 otherwise. It is hypothesized to affect rice
marketable supply of the farm households positively. Because, producers that have access to
market information are likely to supply more rice to the market. Obtaining information
through extension contacts increased the chance of household selling rice. Study by Makhura
(2001) implies that getting information through extension contacts has a considerable
marginal effect on increasing the probability of selling horticultural crops.
Credit Access (CREDIT): This is a dummy variable, which credit indicates taken for rice
production. Access to credit would enhance the financial capacity of the farmer to purchase
the necessary inputs. Therefore, it is hypothesized that access to credit would have positive
influence on market participation and volume of sale. Study by Black and Knutson, (1985) in
Texas survey showed credit users showing better production and market participation among
cooperative members. Access to credit would enhance the financial capacity of the farmer to
purchase the bird. Therefore, it is hypothesized that access to credit would have positive
influence on level of production and sales.
Non-farm income (NFINC): It is a continuous variable that obtained from non-farming
activities by the household head. A study by Iddo et al. (2006) confirmed that non-farm
39
income has affected the decision of farmers to sell their farm out put (market participation)
negatively in the study of rural Georgia.
Total livestock unit (TLU): This is a continuous variable defined in terms of tropical
livestock unit (TLU). Farmer could sell more rice when he/she produces more. On the other
hand, when the household has less production; it must either borrow money or sell his
livestock to meet household needs. Farmers who have low production of rice need to
specialize in livestock production and hence it has an inverse relationship with crop
production and marketable surplus. Study by Rehima (2006) on pepper marketing at Alaba
and Siltie in SNNPRS of Ethiopia showed that TLU showed a negative sign on quantity of
pepper sales. On the other hand, study by Makhura (2001) on maize market participation
suggests that an increase in the value of livestock owned leads to an increase in maize sale.
Therefore, it is expected to have positive and negative relationship with market participation.
3.4.2. Descriptive analysis
In this section descriptive statistics analyses were employed to analyse the S-C-P model for
rice market.
3.4.2.1. Analysis of market structure
The perfect competition market model is often used in economics as a standard by which
structure and conduct of markets can be compared and evaluated. Knowledge regarding
structure can give indications about competitiveness. The variables used to explain market
structure are the degree of concentration, vertical and horizontal integration, condition of
entry in the market and magnitude of product differentiation (Nambiro et al., 2001).
a. Concentration Ratio (C): A market concentration ratio is a measure of the percentage
share of the market controlled by a specified percentage of firms ranked in order of

market share from the largest to the smallest (Karugaia, 1990).
40
C =
Si
(9)
Where: C= Concentration ratio

Si= Percentage share of th ith firm
r= Number of largest firms for which the ratio is going to be calculated.
MS
Vi
Vi
(10)
Where Vi = Amount of product handled by the buyer

MSi = Market share of buyer i
= Total amont of product handled by the r firms.
b) Barriers to entry: A barrier to entry is simply any advantage held by existing firms over
those firms that might potentially produce in a given market. Potential entry barriers will be
investigated based on demand conditions, product differentiation and price elasticity, control
over input supplies, legal and institutional factors.
3.4.2.2. Analysis of market conduct
Conditions that are believed to express the exploitative relationship between producers and
buyers was analyzed based on a) Pricing behavior analysis. Who sets prices? (e,g. one buyer
or many buyers , factors considered in price setting (e.g. basic supply and demand conditions
or artificially price restraint ?) and b) Buying and selling practices analysis (e.g. source of
product, distribution channels used, formal and informal producer and marketing groups),
were used for the study (Scot, 1995).
3.4.2.3. Analysis of market performance
To analyze the performance of rice markets, margin analysis was used to address the second
objective. The cost and price information were used to construct marketing cost and margin.
Many studies used market margin than net returns for the analysis to compute profit. Rehima
(2006) used marketing margin analysis to calculate profit of pepper marketing and Abay
41
(2007), also applied marketing margin analysis for vegetables. The two most common
methods are
a) Marketing margin: It is calculated as the difference between producers and retail prices.
The producers share is the commonly employed ratio calculated mathematically as, the
ratio of producers price to consumers prices. Mathematically, producers share can be
expressed as:
PS =
Px
MM
= 1
Pr
Pr
(11)
Where : PS = Producers Share

PX = Producers' price of rice
Pr = Retail Price of rice
MM = Total marketing margin
TGMM =
End buyer Price First seller Price

100
End buyer Price
(12)
Where, TGMM = Total gross marketing margin
The producer margin also estimated by introducing the idea of farmers portion, or
producers gross margin (GMMp) which is the portion of the price paid by the consumer
that goes to the producer. It is calculated by using the following formula:
GMMp =
End buyr Price Marketing gross margin

100
End buyer Price
(13)
Where , GMMp = The producers' share in consumer price

The net marketing margin (NMM) is the percentage of the final price earned by the
intermediaries as their net income after their marketing costs are deducted. The percentage of
net income that can be classified as pure profit (i.e. return on capital), depends on the
extension to such factors as the middlemens own (working capital) costs.
42
NMM =
Gross margin Marketing Costs

End Buyer Price
(14)
b) Profitability analysis
Nuru et al. (2006) also used the profitability analysis of processing crude honey. To estimate
the profitability of crude honey at farm gates, local markets of the study areas were
considered. Processing equipment and expenses were estimated based on current market
price. The net profit of processing of crude honey was calculated by considering all inputs and
expenses required to purchase and process the crude honey and also the output.
Dejene (2008) studied the profitability of extension package inputs for wheat and barley in
Ethiopia. He employed simple calculation of value-cost-ratio (VCR). The unit of analysis is
hectare of land. The model takes the usual gross profit formula. Hence, for this study the gross
profit and the cost margin analysis were adopted to analyse the profitability of rice production
in the study area.
Gross Profit = V C = PQ
p q
i
( 15)
Where, P = Price of the produce

Pi = Price of input i
q i = Quantity of input i
Q = Total production per hectare
V = Value of production
C = Total cost of production
The limitation of financial profit analysis is that it does not consider the economic costs and
benefits. The financial analysis estimates the profit accruing to the project entity or to
participant, where as economic analysis measures the effect of the project on national
economy. The major difference lying in the definition of costs and benefits. In financial
analysis all expenditures incurred under the project and revenues resulting from it are taken
43
into account where as in economic analysis attempts to assess the overall impact of on
improving the welfare of the society. Moreover the price measurement is different, shadow
price is used for economic analysis and market price is used for financial analysis. It measures
simply the accountants cost and profits. Generally, an implicit cost is not considered in the
calculation of the financial profit analysis.
44
4. RESULTS AND DISCUSSION

This chapter deals with the findings, descriptive statistics and econometric models, on rice
marketing in Fogera Woreda especially, on marketing channels, and the marketing agents. It
also deals with the analysis of cost and profit of paddy production. It quantifies costs and
margins for key traders, identifies factors affecting rice market participation and volume of
sales in the study area. This chapter, in addition, examines the support services (extension
services, input supply, credit, and marketing services) in rice production and marketing. It
also identifies major constraints and opportunities in production and marketing of rice.
4 .1. Household and Farm characteristics

4.1.1. Household characteristics
This section discusses the socio-economic characteristics of the sample households in the
study area. These socio economic variables include sex, age, religion, marital status,
education level, family size and labor.
4.1.1.1. Family size and age of the household
In the study area, the average family size was 5.72 with a minimum of 2 and maximum of 13.
In upland rice production system the average family size was 5.74, it was also similar for low
land rice production system. The t-test shows that there is no significant difference in family
size between the two rice production systems at 5% level of significant.
Table 5. Age, family labour and family size of households
Characteristics
N
Mean
St. Dev
Age of household head
165 42.69
12.301
Family labor (man-equivalent)
165 2.67
0.881
Family size
165 5.72
1.91
Source: Survey data, 2008/9 ** significant at 5% level
45
Min
22
1
2
Max
75
6.15
13
t-value
1.197
2.295**
0.021
The family labor is the main input for rice production. The study shows that the farmers
average family labor force was 2.67 in man-equivalent and 6.15 maximum (Low land rice
production system and 1 minimum (in up land system). The mode was 1.8 man-equivalents.
The t-test also indicates there was a significant difference in family labor force between up
land and low land rice production systems at 5% level of significant.
The age of the household is considered a crucial factor, since it determines whether the
household benefits from the experience of an older person, or has to base its decisions on the
risk-taking attitude of a younger farmer. Based on the Table 5, the age of the respondents
ranges from 22 to 75 with the median of 41 and multiple mode of 35 respectively. The
youngest head is 22 years old, while the eldest is 75 years of age. The mean age of heads of
households are about 42.69 years of age for all kebeles that is 40.43 for Kuhar Michael, 44.34
for Nabega, 43.55 for Kidst Hanna and 42.59 for Diba Sifatira respectively. There is no
significant difference in ages of the sampled households between upland and low land rice
production system.
4.1.1.2. Sex and education of the household
Normally the head of the household is responsible for the co-ordination of the household
activities. As such it is pertinent to include some attributes such as sex and education of the
head in the specification of market participation decisions. Of the 165 sampled respondents
about 99% were male headed.
Another attribute of importance is the level of education attained by the heads of the
household, who, normally, are the decision-makers. Education also enables the person with
ability to do basic communications for business purpose. From all household heads 38.8%
were found to be illiterate, 26.1% were able to read and write (adult education and religious
school), 33.3% attained primary school education and the rest 1.8% was found to be in
secondary school education. These groups are able to interpret market and other information
better than those who have less or no education.
46
Table 6. Demographic characteristics of sampled farmers

Up land
Low land
production
production
Quhar
Diba
Kidist
Michael Sifatira Nabega
Hanna
Factors
Sex of household head
Male
Female
Total
Religion of households
Orthodox Christian
Age of households
18
19-59
60
Total
Family size of house holds 5
5-10
10
Total
Education level of households
Illiterate
Read and write
primary school
secondary school
total
Marital status
Married
Divorced
Windowed
Total
Family Labor(man equivalent)
1-2.0
2.1-4.0
4.1-6.0
6.0
Total
Note: ***, ** and * show the values
level respectively
Source: Survey data, 2008/9
2 /t
37
1
38
53
1
54
44
0
44
29
0
29
163
2
165
38
33
5
38
24
14
0
38
54
50
4
54
13
40
1
54
44
36
8
44
25
19
0
44
29
27
2
29
9
20
0
29
165
146
19
165
71
93
1
165
1.197
19
11
8
0
38
35
2
1
38
15
13
24
2
54
53
0
1
54
19
15
10
0
44
43
0
1
44
11
4
13
1
29
29
0
0
29
64
43
55
3
165
160
2
3
165
0.205
17
12
6
19
26
19
2
4
4
0
1
0
38
43
29
statistically significant at 1%,
47
Total
0.369
0.021
11
46
42
106
1
11
0
1
54
164 2.295**
5% and 10% probability
4.1.2. Farm characteristics

4.1.2.1. Land holding
According to CSA (2003), farm holdings is referred to all land or livestock holdings which
are mainly used for both crop and livestock production. Depending on the type of activities,
and agricultural holders engaged with farm holding has been categorized into three groups.
These are crop only, livestock only and both crop and livestock. In Amhara Region, most of
the agricultural holders (30.5%) had a total size of land hold that ranges from 1 to 2 hectare.
Similarly, 13.6% of agricultural holders that are involved in crop production has under 0.1
hectare of agricultural holdings.
On this study, the average land holding for households was 1.21 ha. About 52% rice farmers
has land that ranges between 1 to 2 hectare and 6.1% of the farm households have an area
above 2 hectare of land. In the study area farmers try to get access to additional land for
production of rice through renting. There is a significant difference in land holding, private
pasture land and cultivated land among the four sampled kebles at 1% and 10% level of
significance.
Table 7. Land holding of household head in hectare
land use
average
Std. Deviation
Land holding
164
1.21
0.6
4.338***
Cultivated land
162
0.93
0.43
2.567*
Private pasture land
77
0.12
0.18
9.895***
Fallow land
0.004
0.04
Home stead
92
0.11
0.12
0.959
Source: Survey data ,2008/9
48
F-value
4.1.2.2. Crop production
A total of 165 household were interviewed from 4 administrative Kebeles and all of them
were producers of paddy /rice during main cropping season. The major reasons for growing
rice are home consumption and sale. Rice straw also is used for animal feed and roof
thatching. In terms of land utilization, Table 8 shows that, on average, 0.60 hectares of land
per household is allocated to rice as compared to 0.36 and 0.31 hectares for teff and Maize,
respectively.
Table 8. Cultivated area and yield of paddy/rice crop per hectare, 2007/8
Cultivated area in(ha)

N
Mean
Std. Deviation
Types of crops
Teff
89
0.36
0.25
Maize
144
0.31
0.19
Wheat
14
0.21
0.13
Barley
9
0.22
0.13
Chick pea
102
0.29
0.23
Lentil
15
0.19
0.1
F. millet
92
0.31
0.2
Niger seed
5
0.26
0.16
Field pea
27
0.46
0.33
Grass pea
45
0.36
0.22
Tomato
16
0.15
0.08
Pepper
36
0.11
0.07
Onion
23
0.23
0.2
Potato
3
0.07
0.05
Em.wheat
24
0.21
0.13
Spice
7
0.24
0.24
Rice total
164
0.6
0.33
Own land
154
0.48
0.25
Rented-in
60
0.38
0.26
Rented-out
6
0.3
0.17
Source: Survey result, 2008/9
N
86
142
14
9
101
15
91
5
25
42
13
36
23
2
24
7
164
154
59
6
Productivity(q/ha)
Mean
Std. Deviation
7.14
5
19.96
13.87
13.67
6.18
12.36
5.74
12.96
7.51
7.56
3.93
14.28
8.23
8
4.9
7.93
7.7
9.86
7.35
62.22
24.24
35.71
33.98
74.33
83.28
72
22.63
21.62
17.98
10.19
8.47
32.73
19.76
36.06
20.98
22.93
14.74
14.17
9.81
In addition to rice, sample farmers cultivate other crops like, teff, maize, finger-millets
chickpea, grass pea and vegetables during the off rice season. There was no any double
cropping of rice by using irrigation (or supplement irrigation).
49
The mean production of milled rice is 13 quintal per household. Out of this 8.6 quintal is used
for consumption purpose and 1.11 quintal is used for seed and the remaining 2.9 quintal of
rice was marketed. As described in Table 9. The average production of rice per hectare was
higher in Kidist Hanna than other kebeles and almost the same in other three kebeles (12 qt).
The one way ANOVA analysis shows that there is a significant difference in rice production
among four kebeles at 5% level of significant (F-value is 3.564 and P<0.016).
Table 9. Production of rice by sample households in qt/ha, 2007/8
% of Total
Name of PAs
Mean
Minimum Maximum
Sum
Sum
F-value
Kuhar Michael
38
11.725
1.4
31.5
445.6
21.30%
3.564**
Diba Giorgies
54
11.848
0.7
42
639.8
30.60%
Nabega
44
11.558
2.8
40.6
508.6
24.30%
Kidist Hanna
29
17.114
1.4
28.7
496.3
23.70%
Total
165
12.668
0.7
42
2090
100.00%
Source: Survey result, 2008/9 ** significant at 5% level
According to Tesfaye et al. (2005), rice can locally be prepared and consumed in a variety of
traditional ways. In terms of importance and priority farmer utilize rice by making the
following food types. Pancake or Engera which is prepared independently on its own or by
mixing with teff or finger millet depending on the wealth status of the farmer, Dabo or bread
which is prepared by mixing it with other cereal such as wheat and maize on different
proportions. Kinche (boiled split rice mixed with either oil or butter) meals and local beer is
also prepared from rice for home mainly for home consumption purposes. Utilizing rice by
mixing up with other crops (mixing rice with crops like teff and finger millets) is common for
urban consumers and hotels.
In Woreta (capital of the woreda) town, one farmers multipurpose cooperative association,
was established and is giving service currently. The main function is to collect rice from
cooperatives member producers and sell it to different consumers (including other
50
cooperatives). The advantage is price stabilization mechanism for grain producers of farmers
who are members of the cooperative association. The cooperative has different milling
machines used to prepare different forms of rice products. For instance, it can prepared rice
used for hotels, for consumers, and for enjera.
4.1.2.3. Livestock production
Livestock production is an integral component of the farming system in the study area and
contributes very much to rice production in particular and to crop production in general.
Important animals kept by the sample farmers are cattle, sheep, goats, mule, horses, donkey
and poultry (Table 10). Oxen are the main source of farm power for plowing, short haulage,
harrowing, and threshing. About 51% of the respondents owned one pair of oxen, 29.9%
owned one, 11.5% owned three, 5.1% owned four, and the rest percent owned 5-6
respectively. The sample respondents have, on average, a pair of oxen (1.91) with standard
deviation of 1.04. There is significant difference in number of yearling, sheep, oxen, Goats
and in monitory value of livestock among 4 kebeles.
Table 10. Number of livestock owned by sample households, 2007/8
Types
N
Mean
Std. Dev
F-value
Cow
165
1.62
1.299
0.854
Oxen
165
1.91
1.041
3.470**
Heifer
165
0.97
1.05
0.945
Yearling
165
0.67
0.871
4.238***
Calves
165
0.85
0.945
1.729
Bulls
165
0.07
0.391
2.036
Mature Sheep
165
1.04
2.288
3.615***
Lamb Sheep
165
0.33
0.932
2.274*
Mature Goats
165
0.28
1.136
2.477*
Kids Goat
165
0.05
0.336
1.224**
Mature Donkey
165
0.59
0.634
1.509
Kids Donkey
165
0.19
0.412
0.849
Horses
165
0
0
Mules
165
0.02
0.134
2.006
Total livestock unit (TLU)
165
5.465
3.44433
1.861
Total monitory value (birr)
165
13849
9122.55
2.138*
Source: Survey data, 2008/9 ***, ** and * show the values statistically significant at less than
1%, 5% and 10% respectively
51
4.1.2.4. Ownership and farm implements
The implements used in rice cultivation are generally traditional. Light hand-ploughs, drawn
by oxen, are most frequently used. About 99 % of the respondents had plowing tools and 7 %
farmers owned cart. About 73 % of the households also had grass roofed house and 65% had
iron sheet roofed houses respectively. To assess the livestock holding TLU and birr were
employed to calculate resource ownership per households. The average livestock owned was
about 5.47 tropical livestock unit (TLU). In terms of monetary value it was about 13848 birr.
There is significant difference in animal cart ownership only among the sampled kebeles.
Table 11.Ownership and farm implements of the sampled farm households
Ownership
Grass roofed house
Iron sheet roofed house
Plowing tools (moffer, kenber,
maresha )
Animal cart ownership
Total livestock ownership
Source: survey data, 2008/9.
Minimum Maximum
165
165
1
1
2
2
Std.
Mean Deviation
1.27
1.35
0.44
0.47
F-value
1.108
0.850
165
1
2
1.01
0.07
1.580
165
0
2
1.92
0.30
2.492*
165
0.01
23.24
5.45
3.44
1.861
* show the values statistically significant at 10%
4.1.2.5. Farming experience and Income
The average year of farming experience for the rice producers households was 22.54 and the
non-farming experience was 1.7 years (Table 12). The survey results indicate that farmers
from low land rice production had more experience in farming rice. Almost all the households
in the study area depend on farming income. The average amount of income earned form
farming activities was 12,029 birr per year and from non-farm activities was birr 460.40 per
year. Non-farm income can be used to finance marketing activities and also accessing on-farm
income has a bearing on market participation. The t-test shows that there is a significant
difference in non-farm income (p<0.025) and non-farm experience (p<0.033) between the two
rice production systems at 5% level of significant.
52
Table 12. Farming experience and farm income of a farmer
Rice production
system
Upland
Low land
Total
N
Mean
Std.
Deviation
N
Mean
Std.
Deviation
N
Mean
Std.
Deviation
Farming
experience
90
21.8
Non- farm
experience
91
2.47
Annual
income from
farming
91
12063.7
Annual income
from
non -farming
91
647.31
11.37
73
23.52
5.96
73
0.91
9402.31
73
11985.8
1426.01
73
227.39
11.76
163
22.61
3.06
164
1.78
10847.1
164
12029
942.7
164
460.4
11.54
4.93
10039.2
1248.66
t-value
0.903
2.157**
0.217
2.232**
Source: own survey result, 2008/9, ** shows the value statistically significant at less than 5%
level.
4.2. Access to Services
4.2.1. Location and infrastructure
Location: Agricultural production is affected by the availability and utilization of inputs and
service used such as credit, agricultural extension, and market information. Road accessibility
and facility of transportation are also needed to market agricultural outputs.
In the study area, rice producing farmers travel a maximum of 4 hrs and a minimum of 0.08
hour to reach the nearest market center (woreda capital Woreta). The average distance needed
for farmer to travel to the market was about 1.6 hours per trip. The distance to the local
extension office (developmental centers) is an important factor since the interaction of the
farmers with the extension office is crucial in making information available. The mean
distance required to travel to the development (extension office) was about 0.57 hours. So,
since the distance to this centre has a bearing on farmers access to markets, proximity in
walking hours will be included in the specification of the model for market participation. The
53
analysis of ANOVA indicted that there is a significant difference in distance to travel to the
market center at 1% level of significant (p<0.001) but there was no any difference in distance
to travel to development centers among the sampled Kebeles.
Table 13.Traveling time required to the market center and development center (in hours)
PA
Quahar Micheal
Nabega
Kidist Hanna
Diba Sifatira
Total
N
Mean
Std. Deviation
Minimum
Maximum
N
Mean
Std. Deviation
Minimum
Maximum
N
Mean
Std. Deviation
Minimum
Maximum
N
Mean
Std. Deviation
Minimum
Maximum
N
Mean
Std. Deviation
Minimum
Maximum
F-Value
Source: Own survey, 2008/9
Distance in hour to
Market center
Development office
38
38
1.12
0.46
0.56
0.44
0.08
0.08
2
2
44
44
1.58
0.43
1.25
0.35
0.08
0.08
4
1.5
29
29
1.62
0.38
1.25
0.29
0.08
0.08
3.5
1.5
54
53
1.97
0.86
0.81
0.87
0.25
0.08
3
3
165
164
1.60
0.57
1.03
0.61
0.08
0.08
4
3
5.621***
0.884
Infrastructure: Fogera woreda has about 17 kms asphalt road, 30 kms all weather gravel
road, and much dry weather road. In the harvest season, vehicles and carts could travel to the
direction they wish. However, about 91% of producers transport rice to local markets by
packing animals and 4.2% by head load, they also use animal carts and some few producers
54
also use vehicles. The average market transportation cost is about 9.50 Birr per quintal. There
is one bank service at Woreta, and there is also credit giving institution, ACSI, with wider
service coverage. Mobile telephone worked in all 4 kebeles. All rural Kebeles had a telephone
line.
Table 14. Means of transportation used by sample households in rice marketing
Frequency
6
5
2
130
143
Head /back loading

Animal carts
Vehicles
Pack animals
Total
Percent
4.2
3.5
1.4
90.9
100
4.2.2. Credit availability
The survey result indicated that about 62% of the sampled farmers need credit but the
majority of them did not take credit both on-cash and in-kind to purchase inputs like, fertilizer
(Dap and Urea), seed, chemicals and sprayer. This is because fearing of interest rate and
defaulters (to make grouping as means of collateral). There is a high significant difference in
getting credit among sampled kebeles.
Table 15. Credit availability to the sample farm households
Percent of
F-Value
Name of peasant Administration
Did
you
households
take
Kuhar
Kidist
Diba
with credit
credit?
Michael Nabega Hanna
Giorgies Total
access
Yes
4
4
16
24
48
29.1
12.226***
No
34
40
13
30
117
70.9
Total
38
44
29
54
165
100
Source: own survey, 2008/9. ***, shows significant level at 1% level of significance.
With regard to credit source out of 48 sampled farmers, 26.1% of the farmer get credit from
Amhara Credit and Saving Institute (ACSI), 3% get credit from service cooperatives.
55
Table 16. Credit giving institutions
Credit giving organizations

ACSI
Cooperatives
Total
Source: Survey data 2008/9
No. of sample households

received
43
5
48
Percent
(%)
89.6
10.4
100
From a sample of 48 credit users about 96% used the obtained credit to purchase animals
either for fattening or plowing purpose or to purchase pump for irrigation of vegetables.
About 2.1% used for grain seed purchase and food grain production purpose.
Table 17. Credit purpose for households
Credit purpose
To purchase animals for fattening , plowing or to
purchase pump
To purchase grain Seed
To rent-in land for food grain production
Total
Source: Survey data, 2008/9
No. of sample
households
Percent
(%)
46
1
1
48
95.8
2.1
2.1
100
4.2.3. Market information and extension service
The distribution of market information refers to the availability of relevant market

information to farmers, about demand, supply and price of the crops. The survey result
indicates that 79.2% of the households had price information before they sale their produce to
the nearby market but 20.3% of the interviewed farmers do not have access to any
information.
a) Supply, demand and price information
As indicated in Table 18, out of 133 farmers, 42.9% obtained information about rice supply
by using other rice traders from previous market days and through personal observation
56
during their market visits. A sample respondent of 139 rice farmers also revealed that 40.3%
of them get information about rice market demand from other trader and their personal
observation. On the same manner 42.9% of the sampled households obtained price
information from another farmers and their personal observation
Table 18. Source of information about supply, demand and price, 2007/8
Supply
Source of information
Frequency
Personal observation
15
Rice traders
18
Another
Farmer
and
personal observation
43
Other rice traders and
personal observation
57
Radio
Total
133
Source: Survey data 2008/9
%
11.3
13.5
Information
Demand
frequency
%
24
17.3
14
10.1
Price
frequency
%
31
22.1
8
5.7
32.3
45
32.4
60
42.9
42.9
56
139
40.3
100
39
2
140
27.9
1.4
140
100
b) Quality of source of information

With regard to quality of source of information from a total of 129 respondents, 42.6% were
indicated that the information quality was adequate, 21.7% also responded both reliable and
adequate, and 20.9% responded only reliable and only 2.3% was recorded as quality of
information is timely.
Table 19. Quality of source of information about supply and demand, 2007/8
Quality of information
Supply
Demand
Frequency
%
frequency
%
Reliable
27
16.4
35
26.1
Adequate
9
5.5
10
7.5
Timely
3
1.8
3
2.2
Reliable* and Adequate**
28
17
25
18.7
Reliable and Timely
3
1.8
4
3
Adequate and Timely
4
2.4
4
3
Reliable ,adequate and Timely
55
33.3
53
39.6
Total
129
78.2
134
100
Source: Survey data, 2008/9, *means accuracy of the information &** means the amount and
availability of enough information.
57
C) Extension service
The average number of contacts farmers have with extension officers is about four times per
month. The distance to the extension office affects the cost of searching for information. On
average a household takes 1.57 hour per trip to reach the agricultural development offices.
The study shows that 65.7% of respondents had a weekly contact with extension agents and
19.6% had contact once in two weeks. About 18.2% of the sampled respondents get advice on
production and animal feeding, 16% on production only, and 15.4% got advice on production
of crops, marketing, credit and health aspect. There is a significance difference in extension
contact among sampled kebeles at 1 % level of significant (F=5.018 and p<0.002).
Table 20. Frequency of extension contact
Extension contact frequency
Weekly
Once in two weeks
Monthly
Twice in a year
Once in a year
Any time when I ask them
Total
Source: survey data, 2008/9
Frequency
94
28
12
2
2
5
143
Percent
65.7
19.6
8.4
1.4
1.4
3.5
100
4.2.4. Agricultural input use

4.2.4.1. Chemical fertilizer and seed
It is evident that chemical fertilizer could boost both production and productivity. Despite this
fact, rice producer at Fogera Woreda used very small amount of fertilizer on their rice field.
According to IPMS (2005), the reason is that due to flooding and fertile alluvial soil (washed
soil from highland area). As shown in Table 21, only 3% of the sampled households used
urea, 1.2% use Diamonium phosphate (DAP) and 4.9% used organic fertilizer for rice
production.
58
In general, the farmers use two types of seed variety known as X-Jigna (local) and Gumara
(IAC-164.) the improved one. The mean of the seed rate is 258.61 kg per ha. A bout 96% of
the sampled household used X-Jigina variety (mostly popularized by farmers) and 56 % in the
upland and 37% low land rice production system used this variety. The survey result also
showed that about 25% of the sampled households used Gumara variety (the improved one).
However, since it is red in color it is less demanded and used for consumption purpose
compare to the white seed X-Jigina variety which has high market demanded.
4.2.4.2 Herbicides and insecticides
In the study area farmers used little type of herbicides, namely 2-4-D and Malatainne for the
rice cultivation. The survey result indicates that out of the sampled households 3% of them
used insecticide, and 16.5% used herbicides for rice production. The 2 show that there is a
highly significant difference in utilization of insecticides, herbicides at 1% level of significant
in up land and lowland rice production system.
59
Table 21. Input utilization of farmer for rice production

Rice production farming system
Upland rice
Lowland rice
Kuhar
Diba
Nabega Kidist
Michael Sifatira
Hanna
Inputs
urea
yes
No
Total
DAP
yes
No
Total
Organic fertilizer
yes
No
Total
Insecticides
yes
No
Total
1
37
38
0
38
38
3
51
54
2
52
54
0
43
43
0
43
43
1
28
29
0
29
29
1
37
38
1
53
54
4
39
43
2
27
29
8(4.9)
156
164
0
38
38
0
54
54
2
41
43
3
26
29
5 (3%)*
159
164
6
32
38
0
54
54
17
26
43
4
25
29
27 (16.59)
137
164
X-Jigina variety
yes
No
Total
38
0
38
54
0
54
36
7
43
29
0
29
yes
1
3
18
19
41(25%)*
No
37
51
25
10
123
Total
38
54
43
29
164
Note: 1. Chi-square shows between the two rice production systems
2. ***, **, and * are significant levels at 1%, 5%, 10% respectively
Source: survey result, 2008/9
60
3.242*
6.519***
16.801***
9.244***
157(95.2%)
7
164
Gumara Variety
3. Figures in parentheses are percentages.
1.602
Herbicides
yes
No
Total
2
1.222
Total
5(3%)*
159
164
2(1.2%)*
162
164
50.205***
4.2.4.3. Labour and machinery use
Labour demand for rice farming is more than the other crops (Tesfaye et al., 2005). The
labour is employed in rice cultivation from soil preparation to harvest. The family labour
force (owned labour) consists of the highst percent in rice cultivation. About 44% of the
labour is used from owned and very small part 7.9% obtained from hired and shared labour.
The analysis of variance shows that there is significant difference in sources of labour among
the sampled kebeles (F- value is 3.076 at p<0.005).
With regard to farming implements the survey result shows that, 99.4% of the farmers had
plowing tools for rice cultivation and 92.7% of the farmer also had two carts while the
percentage varies among the Administrative Kebeles.
Table 22. Source of labour employed in rice cultivation 2007/8
Source
Owned labour
Owned + hired labour
Owned + shared labour
Hired +shared labour
Owned+hired+shared
Total
Frequency
72
59
13
1
20
165
Percent
43.6
35.8
7.9
0.6
12.1
100
Source: own survey result, 2008/9

4.2.4.4. Storage facilities
According to De Lucia and Assennato (1994), post harvest loss is defined as a measurable
quantitative and qualitative loss in a given product .The loss can occur at any point during
harvest, threshing, drying, storage or transport. An estimated 10-37 % of total rice production
is lost due to post harvest factors (Saunders, 1979). During harvest, depending on the type of
machinery or manpower used, small amounts of the grain will be left in the field. Similarly,
losses may occur during the drying process, which in developing countries commonly takes
place on the road side. Further losses are incurred during the storage process due to molds,
61
insects and rodents. Estimates from Sub-Saharan Africa have shown rodents can consume or
contaminate up to 20% of a stored harvest (FAO, 1994).
Storage services helps for smooth and continuous flow of products to the market and create
time utility. The survey result shows that all sampled farmers store rice in local granaries
called Gottera or Gota which is made of bamboo tree plastered with mud and 3.6% of them
used sack. The duration ranges from 3-24 months. The average month identified was 9.24
month. There is statistically significant difference at 1% level among the sampled kebeles in
storage duration (F-value is 0.128 at p<5.012)
The purpose of storage rice is 68.5% for sale and consumption and 31.5% for consumption
purpose only. However, the motive behind storage was 60% of sample households respond
that it is for saving and expecting higher future price. However, farmers reported that there
was weight loss in rice during storage (change in quantity and quality).
Table 23. Average storage duration in months to store paddy
Name of peasant Administration
Kuhar Michael
Nabega
Kidist Hanna
Diba Sifatira
Total
N
38
43
29
51
161
Mean
9.18
8.12
11.06
9.19
9.24
Std. Deviation
3.56
2.91
3.79
2.68
3.29
4.2.5. Rice marketing of farmers
Out of the total 165 sampled farmers 75.8% of the households sold their produce to the
market and 24.2% of the respondents did not sell to the market. It is believed that these
farmers consume what they produce and stored their produce for seed use. Quantity of rice
marketed by sample households is presented in Table 24. Total supply of rice that is marketed
per household in 2007/8 was on average 479.6 quintal.
62
Table 24. Quantity of rice sales by kebeles in quintal (marketed surplus), 2007/8
Name of Kebele Administration
Kuhar Michael
Nabega
Kidist Hanna
Diba Sifatira
Total
N
38
44
29
54
165
Sum
76.3
123.4
123.2
156.7
479.6
% of Total Sum
15.90%
25.70%
25.70%
32.70%
100.00%
Among the two Rice production system, in upland rice production system 98.57 % of the rice
sold went to Woreta market and in lowland production system 70.4% of the rice marketed to
Woreta and 30% of the produced quantity went to local or rural market points.
Table 25. Use pattern of rice produce at a household level
Descriptive measures
N
Mean
Std. Error
Minimum
Maximum
Sum
Proportions (%)
t-value
Rice produced
(qt)
165
12.67
0.64
0.70
42.00
2090.20
100.00
0.134
Consumption
( qt)
164
8.66
0.50
0.00
37.80
1420.20
0.68
.638
63
Seed (qt)
164
1.12
0.06
0.00
5.60
183.40
0.09
.096*
Rice sold
(qt)
165
2.91
0.30
0.00
21.00
479.60
0.23
.036**
4.3. Profit Analysis of Rice production

4.3.1. Unit and conversion factors
After harvesting, rough rice or paddy rice is dried, either mechanically or by open-air. Dried
rice is then milled to remove inedible hull. Hulled rice is also called "brown" rice and consists
of an average weight of 6-7% bran, 90% endosperm and 2-3 % embryo (Chen et al., 1998).
Further milling removing the bran layer yields white rice. On average, paddy rice produces
25% hulls, 10% bran, and 65% white rice (Saunders, 1979). There are several degrees of
milling which can take place, depending on consumer preferences and desired degree of
whiteness or opacity. Milled rice is referred to as polished or whitened and there are various
degrees or fractions of polishing. White rice implies 8-10% bran removal.
Before proceeding to the calculation of profit and margins, the underlying assumptions must
be explicit. In the present calculation we will try to estimate and fix the conversation rate that
is used to convert from paddy to milled rice. For example the commonly conversation factor
of paddy in Philippines is 0.65 but it applies to dry paddy also, however, most paddy hauled
to mills is wet, for which the conversion factor of 0.58 were assumed. In this study based on
farmers respond 0.70 was taken as the conversion factor for paddy yield. Hence the following
points were considered in the calculation of profit and margin.
1. The conversion factor of paddy yield is 0.70. That is 0.30 is Husk yield. Husk yield is 30
percent of the grain yield.
2. Average selling price of a kilogram of husk is 25 cents per kg.
3. A straw yield is measured in shekim, i.e. the amount of straw which is tied up with a
rope having two meter circumference from one timad (=0.25ha). About 10-30 number
of shekim (head /backload) of straw will be obtained
4. Since each farmer has plots with different soil fertility, flooding status, the opportunity
cost of each farm will vary so the opportunity cost given by each farmer was considered
as it is.
64
5. Transportation cost by donkeys from farm to farmers house was calculated based on the
amount of quintal to be transported per day.
5.1. If it is from1-10 quintal, it requires 1 donkey at a price of 10-15 birr/day
5.2. If it is from 10-15 quintal, it requires 2 donkeys at a price of 10-15 birr/day.
5.3 If it is above 15 quintal, it requires 3 donkeys at a price of 10-15 birr/day
6. Labour cost is estimated based on the price or wage of labour in each locality.
7. The Price of a pair of oxen per day is estimated based on the rental value in the each
locality.
8. A 10% interest rate per month is considered for the interest rate calculation which is
available for loans or credits from Amhara Credit and Saving Institute (ACSI).
4.3.2. Gross income of paddy production

The mean paddy rice production was 42.19 quintal per hectare with a standard deviation of
19.79. if it is converted to milled rice, the mean production (0.70% of paddy produced) was
30 quintal per ha.
Rice producers generate income from sales of paddy alone or sales of polished (milled) rice. It
has two by-products. These are straw yield and husk yield. Straw yield used for construction
of house and husk yield (cover rice) also used for cattle feeding and fattening purpose for
farmers. Husk yield is also used for making chip wood. Usually farmers do not use the husk
yield. It will be left for millers during milling of their paddy. In this study, straw yield is also
considered to calculate the gross income of farmers. The gross income of paddy production
was 17549.21 birr per hectare and the standard deviation was 9741.43 (Table 26).
65
Table 26. Profit and Cost of production of rice per hectare

Items
1. Revenue
Paddy yield (qt/ha)
Price of paddy(birr/qt)
Straw yield (shekim/ha)
Price of straw (birr/shekim)
Value of paddy /ha (1)
Value of straw/ha (4)
Total revenue (1+4)
2. Cost
A. Opportunity cost of land (birr/ha)
B. labour cost
Labor cost for plowing (birr/ha)
Frequency of plowing
Person required to plow (person day/ha)
Labor wage to plow (wage/person)
Labor cost for weeding(birr/ha)
Frequency weeding
Person required to weed (person day/ha)
Labor wage to weed (wage/person)
Labor cost for harvesting (birr/ha)
Person required to harvest (person day/ha)
Labor wage to harvest (wage/person day)
Labor cost for trashing and winnowing (birr/ha)
Frequency trashing and winnowing
Person required to trash &winnowing (person day/ha)
Labor wage for trashing and winnowing (wage/person day)
Total labour cost
C. Animal power cost
Animal power cost for plowing (birr/ha)
Oxen required to plow hectare (oxen day/ha)
Rental rate of pair oxen (price/oxen day)
Animal power cost for trashing (birr/ha)
Rental rate of oxen required to trash hectare (ox day/ha)
Price of one ox for trashing (price/ox day)
Animal power cost for transport to home (birr/ha)
Total animal power cost
D. Material input cost
Amount of seed (kg/ha)
Seed cost (birr/ha)
Amount of herbicides (litter/ha)
Herbicide cost (birr/ha)
Manure cost (birr/ha)
66
Average
Stedv
42.19
19.79
387.63
79.46
88.05
53.70
13.76
5.46
16930.56 10021.58
1126.08
590.24
17549.21 9741.43
4937.0
3009.34
333.05
4.15
16.73
20.24
2939.41
2.76
144.19
20.56
438.56
22.47
19.98
365.32
1.55
18.58
20.50
4049.24
102.58
1.02
4.20
5.07
2171.96
0.62
93.86
7.44
177.03
8.33
6.48
140.08
0.51
7.38
6.94
2263.06
903.93
16.75
52.69
447.30
20.41
22.54
89.28
1424.19
408.47
4.19
20.22
157.54
3.33
8.14
48.63
480.68
248.59
1041.9
4.10
242.21
938.40
105.94
469.89
1.26
51.28
918.30
Table 26 (continued)
Total input cost
2.5 Other cost
Land rent (birr/ha)
Interest rate (birr/ha)
Total other cost
Total cost /2.1+2.2+2.3+2.4+2.5/
Profit/1-2/
Source: Own survey 2008/9.
1114.22
521.59
25.00
1004.65
213.75
11688.23
5006.48
0.00
759.60
510.38
4010.39
10040.62
4.3.3. Cost of production of paddy
Table 27 gives expenditure per hectare on various inputs used in the production of rice. The
Table reveals that the total cost per hectare was 11688.23 Birr on samples households.
Opportunity cost of land (rental value of land), was the item taking maximum share in total
cost (40.23%) followed by labour cost (34.65%) and animal power cost (13.11%). Material
input cost like manure, herbicides, seed (10.26%) and value of other costs like value land
rent/tax and interest in capital (1.75%) consists of the minimum share of production cost.
Table 27. Average cost per hectare of rice production
Type of costs
Opportunity cost (land rent)
Labor cost
Animal power cost
Input cost
Other costs
Source: Own computation from survey, 2008/9
Cost/birr
4937.00
4049.24
1424.19
1114.22
213.75
% share
40.23
34.65
13.11
10.26
1.75
4.3.3.1. Labor cost
Rice crop is a labor intensive crop, therefore, weeding labor ranked first. Weed is a major
problem. About 67% of the cost expenditure goes for weeding purpose. Besides, harvesting,
threshing and winnowing costs rank second and third in the cost component for rice
production.
67
Table 28. Average labor cost per hectare of rice production

Activities
Plowing
Weeding
Harvesting
Threshing and winnowing
Cost/birr
333.05
2939.41
438.56
365.32
% share
9.81
67.39
12.58
10.63
4.3.3.2. Animal power cost
Similarly, the share of animal power cost used was highest for plowing and it is about birr
903. It ranked 60% of the total animal power cost available.
Table 29. Average animal power cost per hectare of rice production
Activities
Plowing
Trashing
Transporting
Cost/birr
903.93
447.3
89.28
% share
60.39
32.86
6.75
4.3.3.3. Material input cost
Percentage share of seed to the total input cost was about 61.47% and it was indicated that the
total input utilization from the total cost of production of paddy is very low (10.6 %). Farmers
do not use inputs, even fertilizer, because their land is fertile (alluvial soil) and there is
flooding problem.
Table 30. Agricultural input cost per hectare of rice production for household
Inputs used
Seed
Herbicides
Manure
68
cost/birr
1041.90
242.21
938.22
% share
61.47
31.87
6.66
4.3.3.4. Other costs (land tax and interest rate)
Land rent payment for farmer is calculated based on the available standard given by the
bureau of finance. Its payment is based on the amount of hectare a farmer owned (appendix-1)
Similarly the interest rate (cost) of credit users of the sampled farmers was about birr 1004
per hectare. Farmers are obtained credit from Amhara credit and saving institute (ACSI) and
the interest rate was about 10% per month.
Table 31. Cost of land rent (tax) and interest rate per hectare of rice production.
Items
Land rent/ha
Interest rate /ha
Source: Own computation survey, 2008/9
Cost/birr
25
1004.65
4.3.4. Net income / profit
The cost benefit production of paddy per hectare bases shows that production of paddy was
profitable. The average net income for production of paddy per hectare obtained was 5006.48
birr with a standard deviation of 9899.71.
Table 32. indicates that there is a significant difference between four kebeles in terms of gross
income and profit at 1% significant levels. But there is no significant difference in terms of
cost of production of paddy (Appendix Table 5). The least significance difference or mean
difference (LSD) shows that Kuhar Micheal administrative kebele has a significant difference
from other three kebeles (Nabega, Kidist Hanna and Diba Sifatira.) in terms of gross income,
cost and profit.
69
Table 32. Gross income, cost and profit of paddy production per hectare by kebele
PAS
Quahar Micheal
Nabega
Kidist Hanna
Diba Sifatira
Total
N
Mean
Std. Deviation
N
Mean
Std. Deviation
N
Mean
Std. Deviation
N
Mean
Std. Deviation
N
Mean
Std. Deviation
F-value
Source: Own computation survey, 2008/9
Gross income
37
12513.46
5914.36
43
17390.23
9981.52
29
20131.31
10403.46
54
17778.52
8982.38
163
16899.55
9235.34
4.434***
Total cost
38
11648.26
3796.09
44
11175.91
4004.05
29
11710.77
3877.62
54
12121.68
4283.12
165
11688.23
4010.39
0.447
Profit
38
535.89
7102.64
44
5819.09
10123.80
29
8420.54
11083.35
54
5656.83
10343.97
165
5006.48
10040.62
0.009***
4.4. Analysis of Econometric Results

4.4.1. Heckman two step results
In this study, those factors that influence the decision to participate as well as the volume of
rice supplied to market would be determined. About 15 variables were hypothesized to
determine household level decision to participate in rice market and the volume of marketed
surplus. The Probit and Heckman selection model results are depicted in Table 34, 35 and 36.
4.4.1.1. Market participation determinants
Heckman two step estimates was analyzed using LIMDEP software. Both continuous and
discrete explanatory variables were checked for the existence of multicollinearity. Variance
Inflation Factor (VIF) was computed for continuous variables and contingency coefficients
for dummy variables to see the existence of multicollinearity among variables. It was found
that there is no problem of multicollinearity (Appendix Table 6 and 7). Moreover, explanatory
70
variables like market information access, land holding quantity produced were tested and only
market information access were found to be endogenous variable. The problem of
endogeneity occurs when an explanatory variable is correlated to the error term in the
population data generating process, which causes, the ordinary least squares estimators of the
relevant model parameters to be biased and inconsistent. Consequently, taking these variables
their actual value can introduce endogeneity problem. The source of endogeneity could be
omitted variables, measurement error and simultaneity (Maddala, 2001).
This problem can be overcome by using two stages least square (2SLS) method. The method
involves two successive applications. The first stage is made by regressing the suspected
endogenous variables over the pre-determined or pure exogenous variables to get their
predicted values. Then the predicted values of the endogenous variables in the first stage are
used to estimate the supply equation.
The Heckman model was estimated by using a two-step procedure. In the first step the Probit
model was estimated to identify factors affecting decision to participate. In the second step the
OLS adjusted for selectivity bias (heckit) model was estimated to identify the significant
factors of level of participation or volume sold. The model is specified as:
Pr (MPD) = f (AGE, SEX, EDU, FS, FL, EXC, MRD, TLS, TQP, OXN, MINF, CREDIT,
NFINC, LMP, TLU)
The Probit model estimation indicates that 4 variables were found to be the significant factors
affecting the household market participation decision (Table 34). These variables are quantity
of paddy produced, market information access, extension contact frequency and total
Livestock value (TLU) respectively. Four of the variables had coefficients significantly
different from zero. These significant variables increased the chance of household selling of
rice to the market positively. More over all the significant variables had the expected signs.
Market information access significantly affect the probability of selling at 5% (P<0.049) level
of significant. Those farmers with better market information are in a better position to supply
their surplus production to the market. Goetz (1992), in his study of household food marketing
behavior found that better information significantly raised the probability of market
71
Table 33. Description of dependant and independent variables used in econometrics models (the Heckman and Tobit models)
Variables
Description
Expected sign
Type of variable
MS
Total quantity (volume) of rice supplied to the market in quintal
AGE
Age of households head in years
+/-
Continuous
FS
Family size in number
+/-
Continuous
MKD
Access to market distance (Hr/trip)
Continuous
TLS
Total land holding of household head in ha.
Continuous
TQP
Total quantity of paddy produced (qt/ha)
Continuous
NFINC
Annual income obtained from non- farming activities in Birr
Continuous
LMP
Lagged market price of wet paddy in price /qt
Continuous
OXN
Number of oxen owned in number
Continuous
TLU
Total livestock of households in TLU
- /+
Continuous
FL
Family labor of household head in man-equivalent
Continuous
MPD
Market participation decision
EDU
Education level
SEX
Sex of household head
EXC
Continuous
Dummy
+
Dummy
+/-
Dummy
Extension contact frequency
Dummy
CREDIT
Credit access for farm households
Dummy
MINF
Market information access
Dummy
72
participation for potential selling households. Also quantity of rice produced has highly
affected market participation positively at 1% significant level (p<0.000). This shows that the
higher the output, the higher is the farmer willing to participate in the market. Study by
Marcel et al. (2005), on coffee producers indicate that selling to the market is more likely
when the quantity sold is large and the market is closed by.
It is also found that extension contact with extension agents is positively and significantly
influence to the probability of selling rice at 5% (P<0.022) level of significant. This suggests
that access to extension service improved market participation and farmers could be aware of
the various aspects of the production and selling of rice. The study by Abay (2005) on
vegetable marketing in Fogera woreda of South Gondar Zone of ANRS shows that extension
contact with farmers has positive influence in the onion market participation decision.
Similarly, another variable which affect market participation is the total livestock value
(TLU). It is significant at 10%. This indicates that as livestock value increase the income of
farmers also increase, since the area is wet land (bordered by Lake Tana ), both crop and
livestock production are integrated activities and are connected each other. Hence, owning of
more of livestock helps to increase to purchase agricultural inputs for production and this
indirectly increase the production and market participation of rice. Study by Makhura (2001)
on maize market participation suggests that an increase in the value of livestock owned leads
to an increase in maize sale.
73
Table 34. Factors influencing the decision to sell rice (Probit results)
VARIABLES
CONSTANT
AGE
SEX
EDU
FS
FL
EXC
MKD
TLS
TOP
OXN
CREDIT
NFINC
LMP
TLU
COEFF.
(STD.ERR.)
1.044
(1.746)
-0.009
(0.014)
0.934
(1.090)
-0.097
(0.310)
-0.097
(0.094)
-0.100
(0.182)
1.206**
(0.526)
-0.128
(0.137)
0.163
(0.284)
0.070***
(0.017)
-0.257
(0.185)
0.079
(0.302)
-0.237
(0.182)
0.000
(0.001)
0.119*
(0.069)
1.108**
(0.563)
T-RATIO
MARGIONAL
EFFECT
0.598
.23255192
-0.656
-.00207295
0.857
.29906007
-0.314
-.02199104
-1.036
-.02167105
-0.547
-.02219815
2.291
.37863589
-0.939
-.02859262
0.573
.03623407
4.010
.01560285
-1.390
-.05722679
0.262
.01730087
-1.307
-.05285606
0.893
.00010750
1.735
.02650310
1.967
.15778388
MINFB
Number of observations = 165
Prob [Chi Sq > value] = 0.3414741E-03
Prediction Success = 80.606%
Log likelihood function = -69.82410
Restricted log likelihood = -90.23058
Chi squared
= 40.81295
B=
Predicted MINF (endogenous variable)
Note: ***, ** and * show the values statistically significant at 1%, 5% and 10% probability
level respectively
74
4.4.1.2. Market supply determinant /volume/
The model seeks to identify factors that influence the level of rice sales or volume marketed.
The model is specified as
MS = f (SEX, EDU, FS, MAD, TQP, MINF, CREDIT, NFINC, LMP, LAMDA)
This means that the quantity supply or sales depends on the set of factors indicated. The
second stage of the selectivity model (heckit or OLS accounting for bias) is estimated to
determine factors influencing the level of rice sales.
Table 35 presents the results of the determinants regarding the quantity of (level of) sales. For
the second-stage OLS results, the inverse mills ratio (lambda) for the level of rice sales was
significant, implying that selection bias would have been resulted if the level of sales in rice
had been estimated without taking into account the decision to participate. That is selection
effects become important, the IMR is significant at the 5 percent level (P<0.056).
Two of the significant variables were positively associated with the level of rice sales
meaning that the factors were important only among those who were selling rice to the
market. Quantity produced is significant at 1% (p<0.000) and Education level at 10%
(p<0.065) level of significant.
A study by Wolday (1994) on output of food grains (wheat, teff and maize) and Rehima
(2007) on pepper market also found that quantity produced has positive effect on quantity
supplied to the market. Study by Chauhan and Singh (2002) showed that, marketed surplus of
paddy is positively related to the volume of production as well as with area under crop. On the
same manner, Abay (2007) on the study of Vegetable marketing in Fogera woreda indicated
that quantity produced has positive effect on tomato market supply.
75
The interpretation of the marginal effect is straight forward like any OLS interpretation. The
results suggest that a one quintal increase in quantity of paddy production leads to an increase
of about 0.12 quintal of sales.
On average, if paddy producer gets educated, the amount of paddy supplied to the market
increases by 0.96 quintal. This suggests that education improves level of sales that affects the
marketable surplus. On the other hand, if a family size increased, the amount of paddy
supplied to the market would be decreased by 0.25 quintal.
Table 35. Factors influencing the level of rice crop sales/ OLS/ results
COEFF.
VARIABLES
(STD.ERR.)
T-RATIO
-1.949
CONSTANT
(2.970)
-0.656
2.123
SEX
(1.817)
1.168
0.960*
EDU
(0.520)
1.84636
-0.253**
FS
(0.133)
-1.90631
-0.088
MKD
(0.260)
-0.336
0.128***
TQP
(0.023)
5.70103
0.024
CREDIT
(0.586)
0.040
0.070
NFINC
(0.299)
0.233
0.002
LMP
(0.001)
1.609
0.795
(0.770)
1.032
MINFB
0.719**
IMR
(0.376)
1.91454
R-squared
= 0.2493484
F[ 9, 155] (prob) = 4.92 (.0000)
Adjusted R-squared = 0.2006048
Log likelihood
= -414.9390
Rho = cor[e,e(-1)] = 0.1104117
Restricted(b=0)
= -438.6011
B=
Chi-sq [ 10] (prob) = 47.32 (.0000)
Note: ***, ** and * show the values statistically significant at 1%, 5% and 10% respectively
76
4.4.2. Tobit model results
Tobit model tends to answer the two questions by identifying the factors affecting the
decision to participate and the level of participation at the same time. Table 36, presents Tobit
model results. The result indicates that quantity of paddy produced jointly affected both the
probability of market participation and volume of supply. Quantity produced is significant
at1% level (p<0.000).
This analysis reveled that applying Heckman two step model is appropriate because there was
selection bias but if we had been using OLS model instead of Heckman two step model, the
coefficients would have been inefficient. One of the weaknesses of Tobit model is that it
assumes all producers are potential suppliers of a good and that volume of supply and market
participation are influenced by the same variables in the same way (Blaylock and Blisard,
1993).
77
Table 36. Maximum likelihood estimates Tobit model
COEFF.
(STD.ERR)
-12.337
CONSTANT
(6.939)
-0.016
AGE
(0.056)
8.254
SEX
(5.264)
1.618
EDU
(1.263)
-0.339
FS
(0.407)
0.008
FL
(1.062)
0.998
EXC
(1.896)
-0.328
(0.566)
MKD
0.012
(0.820)
TLS
0.255***
TQP
(0.053)
-0.607
OXN
(0.965)
-0.465
CREDIT
1.362)
0.307
NFINC
(0.579)
0.003
(0.002)
LMP
0.158
TLU
(0.303)
1.789
B
(2.332)
MINF
Log likelihood function = -60.1125
VARIABLES
T-RATIO
Change in
probability
/participation/
Change
among
rice sellers
/intensity/
Total
marginal
effect
-1.778
-3.25471
-.00123
-.00123
-0.288
-.00423
.00000
.00000
1.568
2.17742
.00083
.00083
1.282
.42697
.00016
.00016
-0.834
-.08953
-.00003
-.00003
0.007
.00201
.00000
.00000
0.527
.26340
.00010
.00010
-0.579
-.08643
-.00003
-.00003
0.015
.00326
.00000
.00000
4.780
.06721
.00003
.00003
-0.628
-.16002
-.00006
-.00006
-0.341
-.12255
-.00005
-.00005
0.531
.08107
.00003
.00003
1.241
.00072
.00000
.00000
0.524
.04181
.00002
.00002
.47189
.00018
.00018
LM test [df] for tobit = 103.664[ 16]
0.767
B=
Number of observation = 165
Note: ***, ** and * show the values statistically significant at 1%, 5% and 10% respectively
78
4.5. Analysis of Structure-Conduct and Performance
In this part of the thesis, rice marketing participants and market structure, conduct and
performance will be discussed.
4.5.1. Profile of rice traders in Fogera
The survey result showed that, wholesalers are fairly young average 36.6 years old and
millers it is about 38.6 years (Table 37). On average, a wholesale trader household consists of
five to six members and in millers about 6. Often family members are also involved in the
business and usually act as accountant; or managers. It is indicated that most
owners/managers in the wholesale market are male: about 93.3 percent. This also holds true
for millers. In general male, dominate in the rice trade (wholesaling, milling, distributing,
assembling and retailing).
Table 37. Personal profile of rice traders
Characteristics
Age of trader
Std. Deviation
Wholesalers
36.6
(4.87)
Urban
Distributors Assemblers Retailers
32.52
29.5
43.4
(6.63)
(8.05)
(10.47)
4-male
7-male
1-female
All male 1-female
All male
38.66
(12.64)
All
male
Number of family size

Std. Deviation
5.5
(2.38)
6.25
(1.83)
5.4
(3.36)
4.6
(1.41)
5.67
(3.38)
Number of persons employed

Std. Deviation
8
(6.74)
2.13
(0.835)
1.8
( 0.447)
1.67
(1.225)
2.2
(0.837)
1.56
(0.651)
1.88
(0.835)
6.2
(6.6)
2.11
(1.36)
1.2
(1.78)
0
0
0.25
(0.46)
Sex
Family members employed

Std. Deviation
Non-family members employed
Std. Deviation
79
Millers
As shown in Table 38, rice wholesalers have 4.6 years experience in rice trading. On average,
the rice millers and distributors just have 9 and 5 years experience and the rice assemblers and
retailers have 7and 5 years of experience respectively.
Table 38. Commercial profile of rice traders
Characteristics
of respondents
Years of experience
Urban
Wholesalers Millers distributors Assemblers Retailers
4.6
9.33
5.00
7.20
4.88
(1.94)
(9.0)
(3.082)
(2.70)
(3.78)
Permanent male employees
3.2
3.33
1.8
1.52
2.13
(1.48)
(2.0)
(1.30)
(0.714)
(0.84)
Permanent female employee
0.40
0.33
1.6
0
0
(0.548)
(0.5)
(1.94)
0
0
Temporary employees
0.40
0.56
0.40
0.040
0
(0.89)
(0.8)
(0.89)
(0.20)
0
Source: Own survey result, 2008/9. Numbers in parenthesis are standard deviations.
Table 39 shows the current asset of the rice traders. The average value of assets is much
higher among rice wholesalers, 515,943.6 Birr, while it is 333,927.27 Birr for rice millers and
66,283.8 Birr for rice distributors and only 12,879.6 for Assemblers. The initial working
capital for wholesalers was high, for millers fairly low and for assemblers very low.
80
Table 39. Average value of asset for traders (in Birr)

Characteristics
Wholesalers
(n=5)
Residence house
206000
Separate store
155000
Store residence
0
Mobile telephone
2413.6
Fixed line telephone
1130
Vehicle /personal truck /
100000
Bicycle
1000
Motor bicycle
0
Milling machine
50400
Total value of shop shed in birr currently
0
Total value
515944
Amount of initial working capital
26720
Amount of working capital currently
(2007/8)
1092500
Milers
(n=10)
77777.8
166600
5000
2033.6
450
18500
615
0
62950
0.9
333927
20909.4
76666.7
Urban
distributors
(n=5)
20447.4
10179.4
4059.4
66283.8
12300
Assemblers
(n=25)
12060
0
0
703.2
116.4
0
0
0
0
0
12879.6
4188
44650
16560
1059.4
219.4
30059.4
259.4
0
0
4.5.2. Characterization of marketing actors
In the study area there are no traders who specialized in rice trading but they are grain traders
in general. According to urban trade and industry office of the woreda there are 9 licensed
grain wholesalers, 66 grain retailers and 26 rice millers or processors in 2008/9. Most grain
traders are licensed and some are trading rice with out license, for instance, assemblers and
some times brokers. Market participant (traders) can be characterized from the point of rice
trading into different groups:
1. Producers: Producers are the first link in the marketing chain. Farmers produced paddy
and sold to Woreta market or to local village market like (Hod Gebeya and Makisegnit). Out
of 113 respondents 68.5% of the sample households answered that they sold to Woreta market
(capital of Fogera Woreda) and the rest to local village market points.
Farmers sell their rice through different channels or roots. The main four channels are
wholesalers and millers (71.9%), rural assemblers (14.1%), urban assemblers (11.9%) and
consumers (2.2%) respectively.
81
Rural assemblers are traders who collect rice from farmers at local markets during market
days and sell it to wholesalers or millers. The markets are placed in remote areas which are
open once in a week usually to satisfy some farmers need. There are two main local markets
these are Hod Gebeya and Makisegnit Gebeya market points. Urban assemblers are few in
number and purchase rice from producers during market days. They used to sell to
wholesalers only to get better price.
Table 40. Percentage of rice market outlets
Outlets
Rural Assemblers
Urban Assemblers
Consumers
wholesalers and millers
Total
Source: survey results, 2008/9
Frequency
19
16
3
97
135
Percent
14.1
11.9
2.2
71.9
100
Farmers transport rice to the nearest markets (village market or Woreda market) using pack
animals (90.9%), and the smaller percentage used head/ backload, animal carts and vehicles.
Large amount of grains is sold and purchased in the months of production season (December
through March,) which is the months immediately after harvest. Supplies of rice decrease in
the months of May through October and reach the lowest level. The study shows that 21.7%
of rice producers sales their out put immediately after harvest followed by 20.4% after three
months and 11.8% after two and four months respectively.
2. Wholesalers: These are licensed grain wholesalers who store large bulk and assemble
grains in either direction. Wholesalers don't move form one market to another like that of
petty grain traders. They rather, permanently reside in town with their permanent store and
collect rice grains brought by farmers, assemblers (rural and urban) and processors. They are
few in numbers and most of the time they sold rice to Addis Abeba .
3. Millers (processors): Theses millers were licensed for both milling machine and retail
trade. Millers, who is the owner of milling machine, have double participation in rice trading,
82
firstly they have involved in milling the paddy rice, secondly, they will purchased this milled
rice for themselves to sold. They stored and sold rice to Addis Abeba, to locally available
urban distributors and to consumers. Most of the time millers distribute regional wise. The
distribution centers are Addis Abeba, Wollo, Bahir Bar, Gondar and Woldia. They collect rice
from farmers, and rural assemblers. Except brokers almost all traders owned rice milling
machine. Informal interview with brokers also told that there are 14 traders having with 2
milling machine and 8 traders having with one milling machine in Woreta Town.
4. Brokers: These are unlicensed legally but in reality they are doing like wholesaling
activity. They dont have warehouse. Informal interview with traders indicated that currently
only three main brokers are available at the Woreda town. They facilitate buying and selling
other traders and sometimes their own purchase. No broker activities were reported from
farmers in buying and selling activities.
5. Assemblers: These are also unlicensed assemblers of rice. They are rural and urban
assemblers. The numbers of assemblers in the selected administrative kebeles were estimated
to be 75 in Nabega, 25 in Kidist Hanna and 20 in Diba Sifatra respectively. They collect rice
during main market day at local market points.
6. Urban distributors: These are grain traders which reside in towns or cities regionally and
distribute grains including rice in ether direction, incase of rice they receive and transmit to
consumers and retail shops. Discussion with traders indicates that there are 5 distributors at
Bahir Dar, 10 at Gonder, 10 at Woldia and around 20 urban distributors at Addis Abeba.
7. Retailers: These are shop retailers who has legally licensed for retailing different products
they are not specialized to sell rice only but used as a complement to other grain products for
customers. They purchase smaller quantity and it takes a longer time to finish selling. They
usually purchase from distributors incase of Bahir Dar, Gondar and Woldia but incase of
Woreta they have alternatives, to purchase either from millers, wholesalers, farmers or
assemblers.
83
4.5.3. Rice market channels
The analysis of channel is intended to provide a systematic knowledge of the flow of the
goods and services from their origin to the final destination (consumer). The rice market
channel drawn based on the data collected from different sources. The total quantity produced
by farmers was about 2090.2 quintal and the total quantity supplied to the market is 479
quintal from sampled farmers.
Twenty four lines of market channels were identified. Five of these went outside the region
and the rest sixteen ran inside. As can be understood from Figure 1, the main receivers from
farmers were, wholesalers, Millers, Rural assemblers, Urban assemblers with an estimated
percentage share of 44.9, 26.9,14.1 and 11.9 percent in that order. Besides, the volume that
passed through each channel was compared and based on the result the channel that went out
of region consisting 95 quintal hosted the largest, followed by channels that stretched from
Farmer-Wholesalers Retailers Consumers hosted 81.98 qt respectively. There are 9
main channels of rice marketing based on the volume (channel-3, 6, 7, 8, 19, 20, 21, 22, 23).
1. Farmer Assemblers (urban) Wholesalers Out of region = 13.50Q
2. Farmer Assemblers (urban) Wholesalers Consumers =16.30Q
3. Farmer Assemblers (urban) Wholesalers Retailers Consumers =21.72Q
4. Farmer Assemblers (urban) Wholesalers Distributors (urban) Consumers=
13.05Q
5. Farmer Assemblers (urban) Wholesalers Distributors (urban) Retailer
Consumer = 8.70Q
6. Farmer Wholesalers Out of region = 50.97Q
7. Farmer Wholesalers Consumers = 61.53Q
8. Farmer Wholesalers Retailers Consumers = 81.98Q
9. Farmer Assemblers (rural) Wholesalers Out of region = 7.20Q
10. Farmer Assemblers (rural) Wholesalers Consumers = 18.23Q
11. Farmer Assemblers (rural) Wholesalers Retailers Consumers = 11.58Q
84
12. Farmer Assemblers (rural) Wholesalers Distributor (urban) Consumers=

6.96Q
13. Farmer Assemblers (rural) Wholesalers Distributors (urban) Retailer
Consumers =4.64Q
14. Farmer Assemblers (rural) Millers Out of the region= 6.83Q
15. Farmer Assemblers (rural) millers Distributors (urban) Consumers = 6.49Q
16. Farmer Assemblers (rural) Millers Distributors (urban) Retailers
Consumers = 4.32Q
17. Farmers Assemblers (rural) Millers Retailers Consumers = 8.66Q
18. Farmer Assemblers (rural) Millers Consumers = 10.82Q
19. Farmer Millers Out of the region = 23.70Q
20. Farmer Millers Distributors (urban) consumers =22.52Q
21. Farmer Millers Distributors (urban) Retailers consumers = 51.54
22. Farmer Millers Retailers consumers = 30.04Q
23. Farmer Millers consumers=37.54Q
24. Farmer consumers=10.53Q
85
Farmers (479QL)
11.9%
44.9%
26.9%
14.1%
Urban assemblers
Rural assemblers
100%
45%
55%
23.7%
38.18
%
Out of the
Region
42.1%
Millers/processors (20)
18.4%
38.12%
29.14%
Urban Distributors
28.61%
40%
23.32%
Retailers
60%
100%
Consumers
Figure 2. Rice marketing channels
86
29.14%
Intermediaries
Wholesalers (10)
4.5.4. Analysis of structure of the market
According to Pender et al. (2004), the structure of the marketing system should be evaluated
in terms of the degree of market concentration, barrier to entry (licensing procedure, lack of
capital and know how, and policy barriers), and the degree of transparency. The structure
analysis of rice market will be based on the above two points.
4.5.4.1 Barriers to entry into the rice market
The barriers to entry into the market reflect the competitive relationships between existing
traders and potential entrants. If the barriers to entry are low, new traders can easily enter into
rice markets and compete with established traders. However, with the presence of very high
barriers to entry, established firms are difficult to stay longer in business.
4.5.4.1.1. Capital investment
The survey result indicated that various barriers to entry into the rice business were identified
by the traders (wholesalers and millers): lack of investment capital, high competition with
prior control of farmers, information asymmetry and severe competition among none-licensed
traders were the main ones.
For wholesalers and millers, the most important barrier to entry was high competition with
prior control of farmer and lack of investment capital. To enter in the market more capital is
needed because they have to purchase more rice while his regular customers are coming
during harvesting (peak purchase) time. They did not allow farmers go without purchase the
available amount of paddy they brought, if they do so they will loss his customer at least in
the short period of time.
87
Table 41. Barriers to entry for rice market
Number of response on sampled rice wholesaler and millers (n=15)

Barriers to entry
Frequency
Capital and high competition to control farmers
5
Capital
3
High competition to control farmers
1
Information asymmetry and quality of rice
1
Information and high competition to control farmers
1
High competition and lack of working place
1
Capital, information asymmetry and high competition
1
Capital, competitions among traders and high competition to
control farmers
1
Capital, high prior to control farmers and lack of working place
1
Total
15
Percent
33.3
20
6.7
6.7
6.7
6.7
6.7
6.7
6.7
100
4.5.4.1.2. Experience and education levels of rice wholesalers and millers
The survey result indicate that about 47% of the respondents have experience in rice trading
between 2-5 years, 40% of them had experience of 6-10 years and 6.7% had 11-20 and the
remaining 6.7 % had above 21 years of experience respectively.
With regard to education level, about 64 % were in secondary education and the rest are in
primary education level. This indicate that education is not a barrier to rice traders because
majority of rice traders had formal education
Table 42. Education level of wholesalers and millers
Education level of trader
Primary school education
Secondary school education
Total
Frequency
5
9
14
88
Percent
35.7
64.3
100
4.5.5. Conduct of rice traders
Market conduct refers to the set of competitive strategies that a trader or a group of traders use
to run their business. In other words, market conduct focuses on traders behavior with respect
to various aspects of trading strategies such as buying, selling, transport, storage, information
and financial strategy. In line with the literature on institutional economics, these are called
the rules that define the play of the game.
4.5.5.1. Purchasing strategy
The survey result indicated that 66.7 % the wholesalers and millers were no any purchasing
relationship based on ethnicity, family linkage and cloth relatives. Only about 7% purchase
based on close relatives, socially meeting and some either combination was used.
Most of the time wholesalers and millers buy 80% of rice from Woreta (on their ware house)
and 20% from village market. The reason to stay more in that area was due to high supply and
better quality of rice than to look for other markets.
The purchasing strategy for wholesalers revealed that 13.33% of the sampled wholesaler
purchase based on the long term client establishment, infra family link and spontaneous
purchasing, 6.7% purchase with out median agent. The remaining percent were used to
purchase on contract, broker and a combination of either methods. Convenient time of day
preferable to purchase rice in terms of price was before 12a.m.
4.5.5.2. Pricing strategy
About 53% of sample traders indicated that price is set by the market. But 27% of them are
setting prices by themselves, 13% set by negotiation of buyer and traders and the rest was by
marketing experts from Woreda Agriculture office.
89
4.5.6. Market performance

4.5.6.1. Degree of buyers and sellers concentration
The degree of buyer and seller concentration refers to the number of rice traders in the rice
market. This concentration ratio can be interpreted as an indicator for the degree of
competitiveness among rice traders.
The study indicates that the rice market is dominated by few wholesalers. The CR4 ratio is
about 77%. That means 77% of the market volume is occupied by few wholesalers (Appendix
Table 8). The calculation of the concentration indices for both wholesalers and millers
together is about 82.32%. This indicates the market is strongly oligopsonistic (Appendix
Table 9). Black (2002), defined oligopoly is a market situation with only a few sellers, each
anticipating the other reaction, where as oligopsony as a situation where there are only a few
buyers in the market.
4.5.6.2. Marketing cost and margin analysis of rice traders
The marketing margin refers to the difference between prices at different levels in the
marketing system. The total marketing margin is the difference between what the consumers
pays and what the producer/farmer receives for his paddy or rice, in other words it is the
difference between retail price and farm price. A wide margin means usually high prices to
consumers and low prices to producers.
The total marketing margin may be subdivided into different components; all the costs of
marketing services and profit margins or net returns. An analysis of marketing costs would
estimate how much expenses are incurred for each marketing activity. It would also compare
marketing costs incurred by different actors in the channel of distribution.
90
4.5.6.2.1. Marketing cost and margin of producers
Marketing cost of farmers are cost incur in transportation, loading and unloading and cost of
milling for those farmers who sold after polishing (polished rice) which is summarized in
(Table 43).
Table 43. Marketing cost and margin of farmers or producers
Paddy /rice
Cost items
Cost per unit (birr/qt)

332.43
9.33
9.9
351.66
387.63
35.97
Production cost /qt

Transporting cost /qt
Milling cost/qt
Total cost
Average selling price (paddy/rice)
Profit/Q
Source: Own computation, 2008/9
%
94.53
2.65
2.82
100
4.5.6.2.2. Marketing cost and margin of assemblers
The marketing cost of rice for rural and urban assemblers is summarized in Table 44 below.
The study indicates that the main cost of rural assemblers are transport cost, personal travel
cost and sorting and milling costs which is consisting of 14-33% of the total cost, while in
urban assemblers the main cost components are sorting cost, information cost and personal
travel costs which ranges from 13-19 % of the total cost.
91
Table 44. Marketing cost and margin of assemblers.

Rural assemblers
(N=21)
%
Average
of total
cost/qt
cost
Cost Items
Cost of packaging
material
4.5
Labor cost to fill the
bag and stitch
1.8
Transport cost
23.35
Cost of storage loss
4.82
Cost of loss in transport
and handling
4.41
Sorting cost /milling/
10
Information cost
3.1
Market search cost /fee
2.65
Personal travel cost
15
Other overhead cost
1
Total cost per qt
70.63
Average selling price
554.75
Average buying price
378
Margin
176.75
Profit /Q
106.12
Source: Own survey result, 2008/9
Urban assemblers
(N=5)
Total
(N=25)
Average
cost/qt
% of
total cost
Average
cost/qt
% of
total
cost
6.37
5.2
10.23
4.85
7.98
2.54
33.05
6.82
2
3
4.49
3.93
5.9
8.83
1.9
13.17
4.65
3.12
21.69
7.66
6.24
14.15
4.38
3.75
21.23
1.41
100
6.12
10
8
5
7
0
50.81
630
408
222
171.19
12.04
19.68
15.74
9.84
13.77
0
100
5.26
10
5.55
3.82
11
0.5
60.72
592.37
393
199.37
138.65
8.67
16.46
9.14
6.29
18.11
0.82
100
4.5.6.2.3. Marketing cost and margin of wholesalers
The marketing cost of rice wholesalers in the study area are summarized in Table 45. On
average, the total marketing cost of rice wholesalers are 29.24 Birr per quintal. Cost of storage
loss, cost of packaging material, cost of loss in transportation and handling and employers
salary are highest cost items (14-28 percent of the total cost).
92
Table 45. Average total cost and margin of wholesalers

Cost Items (N=6)
Cost of packaging material
Cost of loss in transportation and handling
Labor cost for loading
Labor cost for unloading
Labor cost to fill the bag and stitch
Employers salary
Cost for brokers commission
Cost for store rent
Market search cost/fee
Tax (1)
Watching and warding cost(2)
Interest rate /cost
License cost
Total cost per qt
Margin
Profit /Q
Note:
Average cost/qt
8.36
5.8
4.18
3
3
1.4
1.043
1
0.7
0.34
0.16
0.13
0.07
0.03
0.02
29.24
708
670
38
8.76
Stdev
7.68
0.45
6.25
0
0
0.89
0.53
0
0.45
0.51
0.12
0.16
0.16
0.06
0.02
13.84
4.47
28.06
24.14
36.05
% of total cost
28.59
19.84
14.29
10.26
10.26
4.78
3.57
3.42
2.39
1.17
0.56
0.46
0.24
0.09
0.07
100
(1)
Tax fee is taken as based on proportion to grain volume hold.
(2)
Watching and warding cost for rice wholesalers are taken as 10% of the total
amount of grain volume cost.
(3)
Transport cost is covered by the rice purchaser not by wholesalers
Source: own survey result, 2008/9
4.5.6.2.4. Marketing cost and margin of millers
Table 46 shows the marketing cost of rice millers. The major cost items are storage costs
which are 9.53 birr per quintal, loose in transporting and handling, 6.63 Birr per quintal, cost
of packaging material, 5.2 Birr per quintal, and loading and unloading 2.5-2.9 Birr per quintal,
employers salary, 1.10 Birr per quintal, electricity used for operating the machines 5 cents per
quintal and maintenance costs 0.48 cents per quintal. On average milling of one quintal of
paddy costs 9.9 Birr per quintal, processing cost for enjera or consumption costs 8.75 Birr per
93
quintal and processing cost for hotels is 10 Birr per quintal. The total cost per quintal is 32.68
Birr.
Table 46. Average total cost and margin of millers/processors.
Items
Employers salary
Cost for store rent
Electricity
Maintenance cost
Transport cost of Head/back load
Watching and warding cost(2)
Tax (1)
License cost(3)
Total cost per qt.
Average Selling price
Margin
Profit/Qt
Average cost/qt
9.53
6.63
5.27
2.91
2.55
1.11
1.09
0.89
0.86
0.5
0.49
0.45
0.15
0.10
0.08
0.05
0.03
32.682
656.64
619.55
37.09
4.408
Stdev
5.46
8.67
0.68
0.30
1.04
0.94
0.30
0.71
0.32
0.20
0.00
0.93
0.17
0.06
0.11
0.09
0.02
10.66
87.67
84.54
32.61
28.35
% of the total cost

29.17
20.29
16.13
8.90
7.79
3.40
3.34
2.73
2.64
1.53
1.49
1.39
0.49
0.3
0.24
0.15
0.08
100
Note: (1) Tax fee, is taken as based on proportion to grain volume hold.
(2)
Watching and warding cost, are taken as 10% of the total grain volume cost. Millers
sell other crops also, there is no specialization of selling rice only.
(3)
Milling cost usually covered by farmers, millers receive charges for their milling
service. The advantage of having a milling service is to collect more rice and also
to get milling charges.
(4)
Electricity cost, fuel cost, and maintenance cost are estimated from 3500-4000
Birr/year.
Source: Own survey, 2008/9.
94
4.5.6.2.5. Marketing cost and margin of urban distributors
Compared to rice wholesalers, rice distributors and retailers incur more marketing cost (82.10
and 79.31 Birr/q) respectively. The most important cost item is store rent, storage loss and
sorting cost respectively.
Table 47. Average marketing cost of rice distributors
Items
Average cost/qt Std. dev % share of the total
Cost for store rent
29.6
21.45
36.05
14.19
3.32
17.28
Sorting cost
10
0
12.18
Transport cost of vehicle
9.2
1.10
11.21
4.5
6.84
5.48
3.95
5.50
4.81
3
0
3.65
3
0
3.65
2.033
1.92
2.48
1.03
0.96
1.25
0.84
0.75
1.02
Tax(1)
(2)
0.49
0.17
0.60
Watching and warding cost
0.2
0.45
0.24
0.10
0.13
0.09
License cost(3)
Total cost per qt
82.10
21.44
100
Average Selling price
782
696
Margin
86
Profit/Qt
3.898
Note: (1) The tax for rice distributors are taken as 10- 20% proportion to the total tax levied
for the grain volume hold.
License
fee cost is taken as 10% of the total amount of grain volume cost.
(3)
4.5.6.2.6. Marketing cost and margin of retailers
The marketing cost of retailers at Bahir Dar, Gondar and Woreta are summarized in Table-48.
The result shows that the marketing cost of rice were 79.3, 75.34 and 52.34 Birr per quintal
respectively. The marketing margin for Gondar is highest among all markets. Besides, the
cost in Gondar per quintal of rice is 75.34 Birr which is very low compare to the tree market
places.
95
Table 48. Marketing cost and margin of retailers.

Bahir Dar (N=22)
Woreta N=(10)
Gondar (N=29)
Cost Items
Cost
Birr/qt

18.88
Labor to fill the bag and stitch
1.38
0.15
0.25
0
Transport cost of vehicle
5.81
Head/backload transport cost
0.22
Cost for store rent
7.02
20.19
Cost of loss in transport& handling
1.82
Sorting cost
6.79
Other cost arrangement
0
Tax
5.56
License cost
0.44
Cost/ interest rate
0
3.8
Watching and warding cost
1.89
5.02
Total cost/qt
79.3
814.61
726.25
Margin
88.36
Profit/Q
9.05
Note: (1) The tax cost, license fee cost, market search fee,
total that grain volume cost. Source: own survey, 2008/9
STDEV
STDEV
(% )
Cost
Birr/qt
(% )
10.48
23.81
15.93
9.8
21.14
8.3
15.85
0
4.38
1.74
2.22
1.3
2.94
0
0
0
0.56
0.2
2.51
1.04
3.34
0
0
0.68
0.31
2.46
1.74
3.26
0
0
0
0
2.83
7.33
8.75
7.75
11.62
3.6
6.87
0.75
0.28
0
9.34
8.85
2.2
0.44
2.91
8.7
25.46
16.18
5.65
21.47
10.2
19.48
4.7
2.3
12.15
7.56
16.13
11.75
22.44
0
6.48
8.56
14.88
14.62
19.76
0
0
0
12.5
10.6
16.59
13.31
7.01
1.82
2.39
2.42
8.66
16.54
0.78
0.56
1.36
2.06
1.8
3.83
7.31
0
0
0
0.002
0.012
0.003
7.77
4.79
8.88
22.76
11.79
4.5
8.59
3.38
2.39
4.62
11.66
6.13
1.5
2.86
0
16.09
6.34
11.26
22.68
14.95
31.75
100
75.34
50.09
100
52.34
100
106.01
947.65
105.34
770
106.53
747.67
81.73
699
199.98
97.18
71
52.35
44.75
124.63
125.81
18.66
watching and warding cost for rice retailers are taken as 2-15% of the
96
(% )
Cost
Birr/qt
4.5.6.3. Marketing costs, gross margin and profit margin of traders
Table 49 gives an overview of distribution of marketing margin among different actors in the
channel. Assemblers (rural and urban) get the highest gross marketing margin (value added),
which is 199 birr per quintal. Rice millers and wholesalers got almost equal gross margin
(around 40 Birr/quintal). But millers get the lowest margin (37.09 Birr/qt).
Table 49. Summary of marketing cost, margins and profit of farmers and traders
Cost Items
I
1.
2.
3.
4.
Farmers
Production cost /qt
Total marketing cost
Cost price (3=1+2)
Assemblers
Cost prices (3=1+2)
IV.
1.
2.
3.
4.
V.
1.
2.
3.
4.
VII.
1.
2.
3.
4.
Millers
Cost prices (3=1+2)
Wholesalers
Cost prices (3=1+2)
Urban distributors
Cost prices (3=1+2)
1.
2.
3.
4.
II.
Cost and
prices
(birr/q)
Profit
Gross
Total
margins (birr/q)
marketing marketing
(3)=(1)-(2)
(1)
margin
cost
As % of
(1)
(2)
Amount3 cost price
55.2
19.23
35.97
10.22
332.43
19.23
351.66
387.63
60.72
138.65
30.55
37.09
31.69
5.4
0.83
38
29.23
8.77
1.24
86
82.10
3.9
0.50
393
60.72
453.72
592.37
619.54
31.69
651.24
656.63
670
29.23
699.23
708
696
82.10
778.10
782
97
199.37
Table 49(continued)
VIII.
1.
2.
3.
4.
Retailers
Cost prices (3=1+2)
Note:
(1)
(2)
(3)
119.58
68.99
50.59
6.37
724.50
68.99
793.49
844.08
Gross marketing margin (value added) =Average selling price Average buying
price.
Average selling and /buying price at different level was based on the own survey
of this study, 2008/9.
The time dimension for profit margin is one year (2008/9)
It can be observed that although rice assemblers get the highest marketing margin, they also
incur the highest marketing cost (60.72 Birr/qt). Wholesalers got the lowest marketing cost
(among traders excluding farmers) and urban distributors the lowest profit margin. The last
column of Table 48 also indicates that among the different rice traders, rice assemblers obtain
a relatively large profit as a percentage of the cost price (30.55%) and the lowest one is
obtained by urban distributors (0.50%).
4.6. Production and Marketing Constraints of Rice

4.6.1. Producers constraints
Shortage of land: Shortage of land is the primary problem of the sample Pas. It is about
77% of the farmers respond for this problem. This situation reduces directly rice
production .and forces the farmers to produce rice by renting land.
Improved varieties: As indicated in Table 50, lack of improved varieties was responded
positively by 76.1 per cent of the farmers. Most farmers cultivate local Variety X-Jigina
(local variety) and the improved once are not yet widely disseminate and used by farmers.
Only one variety called Gumara (IAC-164) which is released by Adet Agricultural
Research Center is currently used but the color is red produces red enjera and is not
accepted by farmers for marketing. It needs attention to look for early maturing and better
yielding variety.
98
Diseases and pests: About 22 percent of the farmers also respond facing with problem of
diseases and pests. According to IPMS (2005), the identified Diseases/pests for rice were
wave worm, shoot fly, rice hispid (weevil) and rice blast.
Shortage of seed supply: This is another problem as 36.2 per cent of farmers perceived it.
It is also observed that 14.1 per cent of the farmers are lacking of improved post harvest
management technologies such as storage and storage facilities.
Lack of polishing technology: Problems of threshing machine or polishers were
responded positively by 55.8 per cent of the farmers. This has an effect on the quality of
rice for marketing.
Malpractice in selling method (Scaling or Weighing): About 45 percent of the
respondents were complaining various malpractices such as scaling or weighing,

deduction, and quoting of lower prices than actual.
Lack of market: About 33% also respond that there were market problems associated
with low output price, maintenance of standards and grades. For Example, during husking,
grains are broken in to pieces (farmer usually used traditional threshing i.e. by beating
with stick and using ox) and this broken grain decreases market demand.
Lack of information exchange: Poor contact or communication was also one of the
problems of farmers. Information on market price, demand and supply is also mentioned
as a problem by sample households.
Transportation problem: About 47% of the sampled farmers were responding positively
about transportation problem. During raining seasons as the area is near to Lake Tana,
excessive flooding is a common problem and transportation is difficult especially in this
period.
99
Lack of capital and credit availability: About 46% for capital shortage and 40% for
credit availability of the sample producers respectively have responded these problems.
Farmers have an urgent need for money immediately after harvest. Even if the price of
paddy is always at lowest during that period, farmers badly needed cash during this period
in order to pay their rent and debts as well as to buy certain necessities. Most of the time,
lack of post-harvest credit forces farmers to sell their produce immediately after harvest,
when prices are low.
Table 50. Production, marketing and institutional problems of farmers
No
Description
Production aspect
Problems of availability of improved rice variety (lack of
improved and high yielding varieties)
Problems of fertilizer supply for rice production
Chemical supply problem
Seed supply problem
Shortage of land
Disease problem
Problems of farm implement
Problems of post harvest technology /storage loss/
Marketing aspect
Lack of market
Problem of price setting
Malpractice in selling method (scaling or weighing )
Information exchange problem
Problem of storage facilities
Problems of threshing machine or miller /quality/
Financing and institutional aspect
Loan repayment problem
Lack of capital availability
Problems of credit facility
Transport problem
Lack of institutional support
Problem of theft
Problem of tax or double taxing
Problems of excess water (flooding)
2
3
4
5
6
7
8
B
1
2
3
4
5
6
C
1
2
3
4
5
6
7
8
Source: own survey, 2008/9
100
Number of
respondents
Percentage
(%)
163
163
163
163
126
163
163
163
14.7
14.7
11
36.2
77.3
22.3
9.2
14.1
163
163
163
163
163
163
33.1
27
44.8
21.5
19
55.8
163
163
163
163
163
163
163
163
22.7
45.4
39.9
47.2
13.5
33.7
32.5
8
4.6.2. Traders constraints

a) Wholesalers and millers
As indicated in Table 51, the major problem of wholesalers and millers is capital shortage.
This is responded by 53.7% followed by lack of information and high tax payment (20%).
Usually millers as well as wholesalers pay tax based on the number of milling machine they
have and their licensed trading. Another problem which was responded for wholesalers and
millers were prior control of farmers (handling and attracting farmers to be a client supplier
before other competitors handled) followed by lack of reliable information and competition. It
is responded by 20% of the sampled millers and wholesalers.
Table 51. Problems of wholesalers and millers in rice market
Number of response on different levels (n=15)
Problems
frequency
Lack of capital
8
Lack of Information and competition
3
High tax rate
2
License procedure
1
Lack of information and high prior to control of farmers
1
Total
15
percent
53.3
20
13.3
6.7
6.7
100

b) Problems associated with retailers
The common problem perceived by sample retailers at Bahir Dar, Gondar and Woreta are
shortage of capital, quality, adulteration, and credit. The problem associated with retailers
especially related to rice crop is quality. About 90% of sampled retailers at Bahir Dar
responded that the quality of rice produced from Fogera is low as compare to the imported
one. The common imported rice type available in shops and supper markets are Basmati rice
(Pakistan), Ponte rice (Italy) and Dana rice (Pakistan). Similarly the problems of retailers at
Gondar related to rice were capital shortage, tax payment, quality of rice, storage problems
and competition with unlicensed traders.
101
Table 52. Main problems of retailers

Bahir Dar
Problems
Taxation and other fees
Shortage of supply of rice
Storage
Quality
Adulteration
Information flow
Capital shortage
Access to credit
Too much competition with unlicensed traders
Un availability working place in the market
Yes
16
5
10
24
21
6
18
15
16
18
% Total Yes
59.3
27
16
18.5
27
14
37
27
5
88.9
27
14
77.8
27
10
22.2
27
12
66.7
27
17
55.6
27
11
59.3
27
11
66.7
27
6
Gondar
%
55.2
48.3
17.9
48.3
34.5
41.4
58.6
37.9
39.3
Total
29
29
28
29
29
29
29
29
28
29
C) Problems of millers
About 25% of the respondents complain lack of market facilities, low quality of farmers rice
due to problem of threshing, improper handling and harvesting of farmers (spoilage). Storage
facilities are also a problem which is responded by 25% of the mille owners.
Table 53. Problems to millers
Number of respondents
(yes)
3
3
3
2
2
Problems
Low quality of rice
Lack of improved rice storage facilities
Lack of appropriate market facilities
Lack of improved rice threshing machines
Lack of improved rice huller or polisher
Percentage
(%)
25
25
25
16.7
16.7
D) Rice assemblers
The main problem associated with assemblers are road accessibility specially during
flooding, lack of market , storage problems , capital shortage, credit access, farmers reluctant
to sell rice do to low price are the main one. Quality problem of rice, absence to support and
improve rice marketing is also responded positively by 72% of the respondents.
102
Table 54. Problems of assemblers

Number of respondents
Problems
Percentage
(yes)
(%)
Storage and lack of market
25
100
Capital shortage and credit access
25
100
Farmers reluctant to sell due to low price
25
100
Quality problem
23
92
Absence of support to improve rice marketing
18
72
Adulteration
15
60
Information flow
15
60
Competition with licensed traders
Competition with unlicensed trader
Road and electricity access problem
25
100
Technical training
36
Theft
32
Business management
12
Telephone, tax, water availability
A. Market problem
B. Institutional problem
Source: survey result, 2008/9
103
5. SUMMARY AND CONCLUSIONS

5.1. Summary
Rice is a main stay of Fogera farmers and it is the only "Rice basket of the region ". The main
objective of the study is to analyze the profitability rice production and marketing chain of
rice in Fogera woreda. The study specifically has focused on the profitability of rice
production of farmers and traders, structure and conduct of the rice markets. And it
investigates factors contributing towards households market participation in rice market and
volume of rice supplied to market. The study also assesses the support inputs services, and
constraints and opportunities of rice market in the study area.
The data were generated by using pre-tested structured questionnaires. Data were obtained
both from primary and secondary sources. The primary information was collected by
interviewing farm households. Secondary data were obtained from different sources like
Rural and Development office, Trade and industry office the Woreda, IPMS, agricultural
research centers, Inland Revenue offices, publications and research studies, CSA, websites
and agricultural magazines.
A total of 165 farmers, 6 wholesalers, 10 millers, and a total of 60 retailers (from Bahir Dar,
Gondar, Woreta) and 25 assemblers, 5 urban distributors were interviewed and the analyses
were made using SPSS and LIMDEP. Summary of results obtained was the following.
The descriptive analysis shows that the average family size of all households was 5.72 and
with minimum 2 and maximum 13. The farmers average family labor force was 2.67 in manequivalent with 6.15 maximum and 1 minimum.
Rice producers are private farmers who produced paddy during main cropping season. The
major reason for growing rice is for consumption and sale. In terms of land utilization rice is
planted approximately on 0.6 hectares of land as compared with 0.36 and 0.31 hectares
planted in Teff and Maize.
104
The production inputs used were seed and to some extent herbicides and pesticides. only 3%
of the sampled households used urea, 1.2% use DAP and 4.9% used organic fertilizer for rice
production The application of fertilizer was very minimum, because of flooding and the soil is
fertile alluvial soil (Abay,2006; IPMA,2005).
The common types of rice varities are X-Jigna (local) and Gumara (IAC-164.) the improved
one. About 96% of the sampled household used X-Jigina variety (local and mostly
popularized by farmers). However Gumara variety used less. Since it is red in color it is less
demanded and used for consumption purpose as compare to the white seed X-Jigina variety
which has high market demanded.
From a total of sampled producers of households about 24% of rice producers were found to
be non-sellers of rice mainly for different factors. Farmers have different market outlets and
traveled 1.6 hour per trip to sell their product. Twenty four lines of market channels were
identified. Five of these went outside the region and the rest sixteen ran inside. The main
receivers from farmers were wholesalers, Millers, Rural assemblers, urban assemblers with an
estimated percentage share of 44.9, 26.9, 14.1 and 11.9 percent respectively. Besides, the
volume that passed through each channel was compared and based on the result the channel
that went out of region consisting 95 quintal hosted the largest (42.1%) , followed by channels
that stretched from Farmer Wholesalers Retailers Consumers hosted 81.98 qt
respectively.
The central question for this study is "What will influence farmers' decisions to sell rice and
what will stimulate them to sell more?" many variables were hypothesized for analysis. In
order to test the above hypothesis, different methods were followed. The selectivity models
encompass two steps to estimate factors on market participation and volume of sale.
The result of the Heckman two step model indicates that market information access, quantity
of paddy produced, extension contact with farmers and total livestock value increased the
likelihood of households decision to sell rice. And education level and quantity of rice
produced affects volume of rice sales positively but family size determines volume of sale
105
negatively. The Tobit result also revealed that quantity produced was jointly affected both the
probability of market participation and volume of supply.
The SCP model analyses also showed that the important entry barrier in rice market was high
competition with prior control of farmer and lack of investment capital. They had fewer
problems with taxes and license procedures. The survey result indicate that 46.7% of the
respondents have 2-5 years of experience in rice trading and about 40% of them had 6-10
years of experience. Their educational status also indicates 64.3% were in secondary
education and the rest are in primary education level.
Regarding to pricing strategy 53.3% of sampled traders set price by the market, 26.7% set
price by themselves, 13.3% set by negotiation of buyer and traders and the rest was by
marketing experts.
The four-firm Concentration Ratio (CR4) indicated that the rice market is dominated by few
wholesalers. The CR4 ratio is about 77%. That means 77% of the market share going to major
four wholesalers. This indicates the rice market is strongly oligopsonistic.
The profitability analysis of rice production shows that, the gross income obtained from
paddy production was birr 17549.21 per hectare and the total cost per hectare was 11688.23
Birr on samples households. Opportunity cost of land (rental value of land) , was the items
occupying maximum share in total cost (40.23%) followed by labour cost (34.65%), animal
power cost (13.11%). Material input cost like manure, herbicides, seed (10.26%) and other
costs like land rent/ tax and interest rate (26.86%) consists of the minimum cost share.
The cost benefit analysis of rice production shows that rice production is a profitable business
for farmers. The net income obtained from production per hectare of rice is 5006.48 Birr. The
cost margin indicates that producers obtain on average a profit of 35.97 Birr per qt with the
market margin of 55.2 Birr per qt, assemblers get 139 Birr per qt, millers a profit of 5.4 Birr
per qt, wholesalers 9 Birr per qt, urban distributors birr 3.88 Birr per qt and retailers around
19 Birr per qt. Though, assemblers get more profit, they also incur more marketing cost.
106
Constraints associated with farmers can be classified based on three categories, this are
production constraints, marketing and institutional aspect. Shortage of land is the primary
problem of the sample farm households in which 77% of households were respond it. The
lack of improved varieties (disease resistant, high yield and early mature) was also a
constraint in production which is responded positively by 76.1 per cent of the farmers. Most
farmers cultivate local variety X-Jigina (local variety) than the improved variety Gumara
(IAC -164).
Marketing is the second main constraints of farmers. Problems of threshing machine or

polishers to its marketing quality of rice were responded positively by 55.8 per cent of the
farmers. And also 45% of the respondents were complaining various malpractices such as
scaling or weighing, deduction and quoting of lower prices than actual. Moreover, about 33%
also respond that there were market problems associated with low output price, maintenance
of standards and grades.
The last constraints for farm households are the institutional and financing aspect. The main
problems were transportation facilities, capital and credit availability. About 47% of the
sampled farmers were responding positively for transportation problem and 40% to 46 % for
capital and credit respectively were perceived these problems.
The major problems of wholesalers and millers are limitation of capital. This is responded by
53.7% followed by tax payment. Usually millers as well as wholesalers pay tax based on the
number of milling machine they have and their licensed trading. Another problem which was
responded for wholesalers and millers were prior control of farmers followed by information
asymmetry and competition. It is responded by 20% of the sampled millers and wholesalers.
The problems associated with assemblers are road accessibility, lack of market; storage
problems, capital shortage, and credit access were the main once. With regarding to retailers,
the common problems were shortage of capital, quality, adulteration, and shortage of credit.
107
5.2. Conclusions and Recommendations
Rice is a newly introduced crop in Ethiopia. However; it is increasing in production and area
coverage. Rice is an exceptional crop due to its water loving nature and its higher productivity
than other field crops. Though Ethiopia has tremendous area suitable for rice production little
has been used until recently while many tones of imported rice are consumed in Africa as well
as in Ethiopia. Hence, increasing production and productivity of this crop may contribute to
food security.
In Fogera and the nearby Woredas, rice is becoming a strategic crop for the livelihood of
many farmers. In the past, the study area was very food insecure due to flooding problem.
However, after the introduction of this crop, it is considered to be one of the surplus
producing Woredas in South Gondar zone. The production trend shows that rice production
increased from 160 qt in 1993/94 to 417,735 qt in 2007/08. Similarly, the area coverage of
rice increased from 6 hectare in 1993/94 to 9,213 hectare in 2007/8.
A number of factors may have affected market participation decision and volume of sales of
rice in the country. In the case of Fogera district, the identified factors are access to market
information, quantity of paddy produced, extension contact and livestock value were the main
determinants of market participation decision for a household positively. For the volume of
supply, household heads education level (positively), quantity produced (positively), and
family size (negatively) were the important variables that determines volume of rice sale in
the market.
Findings based on the results of the study (Heckman two-stage model), to promote rice
market participation in a sustainable way, some policy implications are suggested to be
addressed.
108
1.
Strengthening the existing price and market information system
Generally, commercial farmers are capable of sourcing price and buyer information from
different sources whereas poor farmers rely on other farmers and government extension staff
for the same information. There is therefore, a great need to make information available to
farmers at the right time and place. In response to this challenge, it is good to develop an
integrated agricultural marketing information system that will be linked to Woreda
information center, and to link them to governments program.
2.
Intervention to increase production and productivity of rice
The quantity of rice produced at the farm level affected marketable supply of rice positively
and significantly. However, farmers are working under limited plots of land by natural as well
as socio-economic factors without using improved technologies and agricultural inputs. Rice
producers in Fogera Woreda used little inputs (like improved seeds, pesticides and
insecticides and modern technologies). Hence, increasing production and productivity of rice
per unit area of land is better alternative to increase marketable supply of rice. Introduction of
improved varieties, application of chemical fertilizers, using of modern technologies,
controlling disease and pest practices should be promoted to increase production.
3.
Facilitating extension services
The results of the study indicates provision of extension service improve market participation
of rice. Farmers have to linking production with marketing. And also it is good to enlightening
farmers to produce based on market signals, consumer preferences and to direct or advice on
the proper methods of handling, storing, transporting, and above all improving quality of rice.
Hence, it is recommended to assign efficient extension system, updating the extension agents
knowledge and skills with improved production and marketing system.
109
4.
Promoting education and trainings in production and marketing
Changing the attitudes of farmers is a crucial factor in improving the marketing performance
of households. If farmers have awareness about the benefit of the specialty market, they do
not need only immediate economic advantages from the sale of their product. In case of
production, household heads with very limited education encounter in successfully managing,
fertilizer and pesticide applications, and also what to produce inline with taste and preference
of consumers demand, especially in the presence of ineffective extension services. So
stakeholders and Agricultural and Rural Development Offices have to create awareness about
the specialty of market. Continuous education and training on production and marketing will
have a positive impact on their attitudes.
5. Promoting potentially collective organizations (cooperatives)
Cooperatives are assumed to play important role in improving the bargaining position of the
producers and creating, lowering transaction costs, reducing the level of oligopolistic market
type by creating competitive market.
6. Improving the quality of rice
Most attributes for rice is its quality. The Fogera rice has poor quality as compared to
imported ones (Basmati, Ponte, and others types) both in kernel size and in color. This results
from, its poor post harvest handling, spoilage during harvesting, hulling and threshing
problems all together reduces the quality of rice in the market upon its selling price. Hence,
especial attention should be given to improve quality so as to satisfy consumers desire, and
farmers market price return.
7. Licensing the traders
Traders should have license to operate at any level of trade, some of the traders have
continued to operate with no license. Assemblers and brokers (though few) are with no
110
licensing. Also no clear demarcation of trading (fore instance, millers are acting as
wholesaler). This has put the legal traders at a disadvantage when competing in the market.
Therefore, public authorities in collaboration with representatives of traders should devise
means of controlling those engaged in illegal trade.
8. Promoting family planning
Family size is one of the significant demographic variables that affect volume of supply. With
limited production, supporting a larger and extended family size would have been difficult for
the farmers. This can be possible through the intervention of integrating family planning with
health extension service and with respective concerned bodies.
111
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7. APPENDICES
119
Appendix Table 1. Amount of land size and Land rent payment in birr
Land size (ha)
Amount in birr
2007/8
2008/9
0.0-0.5
20
40
0.6-1.0
25
55
1.1-1.5
30
75
1.6-2
35
100
2.1-2.5
40
130
2.6-3
45
170
Source: Fogera Woreda Trade and Industry Office, 2008/9
Appendix Table 2. Conversion factors to compute tropical livestock unit
Animal category
Calf
Weaned calf
Heifer
Cow or ox
Horse/mule
Donkey adult
Donkey young
Camel
Sheep or goat adult
Sheep or goat
Chicken
Bull
Source: Storck et al., 1991.
TLU
0.25
0.34
0.75
1
1.1
0.7
0.35
1.25
0.13
0.06
0.013
0.75
Appendix Table 3. Conversion factor used to estimate man equivalent

Labour category
Sex
Child
M/F
Child
M/F
Adult
M
Adult
F
Elders
M/F
Source: Bezabih, 2008/9. Farm management course
120
Age
ME
<7
7-14
15-64
15-64
65
0
0.4
1
0.8
0.5
Appendix Table 4. Type, quantity produced and productivity of crops in 2007/8
Cultivated area ( ha)

Types of
crops
Teff
Maize
Quantity produced(q)
Productivity(q/ha)
N
89
144
Minimum
0.06
0.03
Maximum
1.5
1.5
Mean
0.36
0.31
Std.
Deviation
0.25
0.19
14
Wheat
Barley
9
Chick pea 102
Lentil
15
0.06
0.06
0.06
0.03
0.5
0.5
1.5
0.38
0.21
0.22
0.29
0.19
0.13
0.13
0.23
0.1
16
10
51
15
0.5
0.7
0.1
0.3
10
8
2
4
3.16
3.07
0.59
1.32
2.76
2.49
0.36
1.01
14
9
51
15
4
4
0.5
1
26.67
24
8
1
13.67
12.36
2.07
1
6.18
5.74
1.49
0
F. Millet
Niger seed
Field pea
Grass pea
Tomato
Pepper
Onion
Potato
Emmer
wheat
Spice
92
5
27
45
16
36
23
3
0.06
0.06
0.13
0.06
0.06
0.03
0.06
0.03
1.25
0.5
1.5
1
0.25
0.25
1
0.13
0.31
0.26
0.46
0.36
0.15
0.11
0.23
0.07
0.2
0.16
0.33
0.22
0.08
0.07
0.2
0.05
91
6
27
42
13
36
23
2
0.5
0.5
0.5
0.5
3
0.3
1
5.5
25
8
8
14
12
15
70
7
4.44
2.92
3.06
3.13
8.06
3.52
13.02
6.25
4.01
2.76
2.08
3.06
3.22
3.27
15.16
1.06
91
5
26
42
13
36
1
2
3
4
2
0.67
12
4.8
432
56
50
16
40
32
96
192
432
88
14.28
8
8.08
9.76
62.22
35.71
432
72
8.23
4.9
7.59
7.35
24.24
33.98
.
22.63
24
7
0.04
0.06
0.63
0.75
0.21
0.24
0.13
0.24
24
8
1
1
12
5
3.81
1.63
2.69
1.38
24
7
8
1.33
96
24
21.62
10.19
17.98
8.47
Rice total
Own land
Rented-in
164
154
60
0.13
0.1
0.13
2
1.5
1.75
0.6
0.48
0.38
0.33
0.25
0.26
165
155
60
1
1
1
60
58
35
18.1
16
8.02
11.81
10.47
6.23
164
154
59
4
4
4
120
120
72
32.72
36.02
22.93
19.76
20.98
14.74
N
87
142
Minimum
0.15
0.5
Maximum
10
40
121
Mean
2.3
5.99
Std.
Deviation
1.97
5.64
N
86
142
Minimum
0.6
4
Maximum
24
112
Mean
7.14
19.96
Std.
Deviation
5
13.87
Appendix Table 5. ANOVA analysis of gross income, cost and profit among rice producer
kebeles 2007/8
Mean
Sum of Squares
Gross income Between Groups
Total cost
profit
df
Square
Sig.
4.434
0.005
0.447
0.72
4.01
0.009
1066754920
3.56E+08
Within Groups
12750461515
159
80191582
Total
13817216434
162
Between Groups
21769895.08
7256632
Within Groups
2615873917
161
16247664
Total
2637643812
164
Between Groups
1149387028
3.83E+08
Within Groups
15384101960
161
95553428
Total
16533488988
164
Source: Owen computation, 2008/9
Appendix Table 6. Contingency table for dummy independent variables (CC)
sex
education level
extension contact
sex education level

1
0.005
1
extension contact market information

0.053
0.009
0.102
0.039
0.203
1
market information
credit
Source: Owen computation, 2008/9
0.016
1
122
credit
0.087
0.169
0.132
Appendix Table 7. Variance inflation (VIF) factor test

Collinearity Statistics
Tolerance(1/VIF)
VIF(1-R2)-1
AGE
0.633
1.58
FS
0.501
1.997
FL
0.525
1.905
MRD
0.908
1.102
TLS
0.533
1.875
TQP
0.511
1.957
OXN
0.354
2.822
NFINC
0.88
1.136
MRP
0.746
1.34
LMP
0.66
1.514
MS
0.73
1.37
TLU
0.313
3.191
Variables

Appendix Table 8. Market concentration of rice wholesalers.
Name wholsalers
1
2
3
4
5
6
Amount of rice purchase

qt/month
% share
Rank 4 -firms
Tegegne Gizachew
2200
Habite Wolde Adamtie
1350
Hashim Hussien
1750
Wokiel Ahimed
1650
Mohamednur Hassen
1250
Tadesse Mihretie
750
Total
8950
Concentration ratio (CR4 in %)
24.58
15.08
19.553
18.44
13.97
8.38
100
77.65
123
1st
4th
2nd
3rd
*
*
*
*
Main Destinations
Addis Abeba, Wollo
Addis Abeba, Wollo
Addis Abeba,
Addis Abeba,
Addis Abeba
Addis Abeba
Appendix Table 9. Rice millers sales list per product handled

Name
1
Qt/month
% share
Ato Adamitie MengeshA
800
13.07
Ato Kedir Ismael

Ato Henok Getnet
Ato Adane Baye
Ato Takele Tesfaye
Ato Adigo Taye
Ato Abrarawu Ayal
Ato Tsegawu Nibiret
Ato Selomon Mershaw
10 Ato Fekadu Teka
Total
1000
470
600
550
600
900
450
450
300
6120
16.33
7.67
9.80
8.98
9.80
14.70
7.35
7.35
4.90
100
2
3
4
5
6
7
8
9
rank
four firms Main Destination
3rd
1st
*
*
4th
2nd
*
*
AdisAbeba, BahirDar,
Gondar,Wollo
Adis Abeba ,Wollo

AdisAbeba,Woldeya
Addis Abeba
Addis Abeba
Addis Abeba
Addis Abeba
Addis Abeba
Addis Abeba
Addis Abeba
Appendix Table 10. Market concentration of rice wholesalers and millers

Market
Woreta
Woreta
Woreta
Woreta
Woreta
Woreta
Woreta
Woreta
Woreta
Woreta
Woreta
Woreta
Woreta
Woreta
Woreta
Name wholesalers
Henok Getnet
Tegegne Gizachew
Habitte Wold Adamitie
Adane Bayilie
Tsegaw Nibiret
Hashim Hussien
Solomon Mulusew
Adamtie Mengesha
Addis Ahimed
Adigo Taye
Kedir Esmaiel
Mohamednur Hassen
Takele Tesfaye
Kuhar Multi Purpose Coop
Zewdu Delalaw
Total sum
Concentration ratio (CR4 in %)
Source: Survey result 2008/9
Amount in
qt/year
4160
76800
9600
2560
1024
1600
3200
1280
1280
9600
3200
2560
4800
3200
38400
163264
82.32%
124
% share
2.54
47.04
5.88
1.56
0.62
0.98
1.96
0.78
0.78
5.88
1.96
1.56
2.94
1.96
23.52
100
Rank
5th
1st
3rd
9th
14th
11th
6th
12th
13th
3rd
7th
10th
4th
8th
2nd
The 1st
4- firms
*
*
Appendix Table 11. Wholesalers purchase sources.

Monthly amount in quintal
No
Name of trader
Farmers
Rural assemblers
Processors
Total
Tegene Gizachewu
900
700
600
2200
Habitewold Adamite
450
450
450
1350
Hashim Hussien
750
700
300
1750
Wokeil
900
750
1650
Mehamed Nur Hassen
650
600
1250
Taddesse Mihiretie
450
300
750
Total
4100
3500
1350
8950
Appendix Table 12. Millers/processors purchase sources

Monthly purchase per quintal
Name of trader
Far
Rural Proces Total
mers Assem
sors
blers
Adamitie Mengesha 600
200
800
Monthly sale per quintal

AA
Wollo Woldia Bahirdar,
Gondar,
Wollo
600
66.6
66.6
66.6
Kedir Ismael
Henok Getnet
Adane Baye
Takele Tesfaye
600
450
300
400
400
200
300
150
1000
470
600
550
700
400
600
550
Adigo Taye
Abrarawu Ayal
Tsegawu Nibiret
400
500
250
200
400
200
600
900
450
600
900
450
selomon Mersha
200
250
Fekadu Teka
150
150
Total
450
300
6120
450
300
5550
125
300
250
300
200
66.6
Appendix Table 13. Farmers sampling distribution

Characteristics of the rice produced kebeles
Name of the rice
Farming
produced Kebele
system
population
Distance from
Sample
the main city
Selected
Woreta Zuria
Low land
5475
Near
Kuhar Abo
Lowland
6635
Near
Tiha Zekena
Lowland
5632
Near
Shaga
Lowland
7346
Middle
Shina
Lowland
9743
middle
Nabega
Lowland
10917
Very far
Wagetera
Lowland
9556
Middle
Kidist Hanna
Lowland
7333
Far
29
10 Kuhar Micheal
Upland
6338
Near
38
11 Diba
Upland
8422
Middle
54
12 Woji
Upland
9670
Middle
13 Rib Gebireal
Upland
7574
Far
14 Adis Betechristian
Upland
9112
Far
Total
44
165

Appendix Table 14. Traders sample
Types of traders
Population
Sampled selected
1 Wholselares(grain)
9
6
2 Millers (grain)
26
10
3 Retailers(grain )
3.1 Woreta
66
10
3.2 Bahir Dar
226 (39**)
21*
3.3 Gondar
251
29
4 Assmblers
4.1 Rural Assemblers
70
20
4.2 Urba Assemblers
5
5
4 Brokers
3
1
5 Urban distributers
10
5
*indicates one super market. and ** indicates licensed grain retailers. Source: Survey result
2008/9
126
Appendix Table 15. Producers selected administrative kebeles

kuhar micheal
kebeles
Ada beas
Ada bet
Ajafeji
Aqua bet /warka
mnder
Baragie
Deqie micheal
Luwalua
Messino
Nura mender
shiwenze
Nabega
samle
size
1
8
1
6
8
2
5
4
2
1
sum
38
Kidist Hana
kebeles
Abu Dir
Baboatie
Boakissa
sample
size
5
4
1
Daga
Debir Mender
Deqie Bet
Fogerie bet
Fota
Girargie
Kubaza
Loha biet
Luabit
Rieq
Rieq Fota
1
2
1
1
2
4
3
1
1
13
1
Sariqo
Tigrie mender
3
1
44
kebeles
Aba Dirok
Abaro
Abir Degu
Bursi
Bursie
Dingiz
Dinjet
Gaba
Gaba Goti
Girar
Hudi Gebiya
Kidist Hana
Maje
Tseyo
Yemushira
Dingay
Zifnie
127
Diba Sifatira
sample
size
1
3
2
1
3
1
1
1
1
3
3
4
1
1
2
1
29
kebeles
Billa
Deldalit
Diba
sample
size
6
4
6
Fisashi
Genet mender
Giedion
Gomibil
Kiero mender
Lahida
Shewana
Tachi Gulitochi
Tinish Terara
9
8
8
1
5
1
1
1
4
54
Appendix Table 16. Cultivated area of crops in upland and low land rice production system
Upland rice
Low land rice
production system
production system
Types
Std.
Total
Std.
Std.
of crop
Mean
Deviation
Mean
Deviation
Mean
Deviation
Teff
52
0.35
0.23
37
0.37
0.29
89
0.36
0.25
Maize
79
0.27
0.13
65
0.36
0.24
144
0.31
0.19
Wheat
0.19
0.08
0.23
0.16
14
0.21
0.13
Barley
0.23
0.13
0.16
0.13
0.22
0.13
Chick pea
56
0.32
0.24
46
0.26
0.21
102
0.29
0.23
Lentil
0.25
14
0.19
0.1
15
0.19
0.1
Niger seed
0.26
0.16
0.26
0.16
Tomato
14
0.16
0.08
0.09
0.04
16
0.15
0.08
Onion
15
0.22
0.1
0.27
0.33
23
0.23
0.2
Finger millet
71
0.35
0.21
21
0.18
0.09
92
0.31
0.2
Field pea
17
0.41
0.27
10
0.54
0.42
27
0.46
0.33
Grass pea
36
0.35
0.2
0.42
0.27
45
0.36
0.22
Pepper
34
0.11
0.07
0.07
0.01
36
0.11
0.07
potato
0.04
0.03
0.13
0.07
0.05
E. wheat
18
0.2
0.14
0.23
0.05
24
0.21
0.13
Spice
0.13
0.11
0.33
0.29
0.24
0.24
Rice
92
0.49
0.27
72
0.74
0.33
164
0.6
0.33

Appendix Table 17. Farmers sample selection
Name of PAs
Number of Households
No. Sample Size
Kuhar Micheal
Diba Sifatira
Nabega
Kidist Hanna
Total
1506
1266
1779
1151
6602
38
54
44
29
165
128
Appendix Table 18. Rice production, area and number of participant farmers by Woreda
and region /2006-2008/
Region
Woreda /site
Amhar Region
Metema
Fogera
Libo-kemkem
Dera
Sekela
Achefer
46228
Sub-total-1
Tigray Region
Bambasi
Kurmuk
Oromiya Region
Chewaqa
Dedessa
Borecha
Bedelle
Darimu
Shebe
Sub-total-4
Gode
Kelafo
Sub-total-5
Southern Region
Yeki
Boreda
Gura-ferda
Gimbo
Shashego
Misha
Jinka/Bilate
Sub-total-6
Gambella region
Sub-total-7
Grand Total (1-7)
No. of
farmers
3840
46800
27600
15000
2700
360
15392
96300
No. of
farmers
9500
116000
48800
29380
6400
1360
2008
Size
Production
(ha)
(ton)
2500
9250
29000
81200
12200
28060
7345
16159
1600
4480
340
986
32100
211440
52985
140135
2880
492
228
720
217
334
1800
651
835
3600
688
786
1474
10248
4740
3000
1520
248
2280
22036
1734
3420
5154
1020
1000
12857
804
24
36
1271
172
190
362
2928
1185
75
380
62
570
5200
3120
6800
9920
255
250
18000
201
6
9
3286
516
665
1181
11126
3555
2850
1064
143
1938
20676
10920
27200
38120
765
750
75600
563
16
29
15,741
240
417
18,721
479
835
77,723
1,533
2,923
657
1314
4,456
260,328
90,547
285,924
73280
740
859
291
126
45
185
359
77
60
2
5400
2085
960
345
75
1800
695
320
115
25
6300
2085
800
230
50
2061
70
80
150
150
100
4515
68
12
18
683
15
13
28
75
50
2257
34
3
4.5
8865
5940
7650
13590
450
336
30000
288
18
21
2955
1980
2550
4530
150
112
10000
96
6
7
9465
5940
7875
13815
300
224
25000
192
12
14
4,863
2,424
31,113
10,371
25,742
Gambella
Abobo
53,902
18,527
149,868
Source: Zewdie G/Tsadik, 2009 (unpublished)
129
2007
Size
Production
(ha)
(ton)
1280
3840
15600
39000
9200
18400
5000
10000
900
1800
120
240
L/koraro
Tsegede
Tselemt
Welqayit
Humera
Sub-total-2
Benshangul
Gumz
Sub-total-3
Somali Region
2006
No. of
Size
farmers
(ha)
351
117
23616
7872
12567
4189
8148
2716
1338
446
208
52
48,966
122,302
Figure 3. Rice Production trend in Fogera Woreda in years
Source: Computed from using data on Fogera Woreda Agricultural and Rural Development
Office, 2008
130
Figure 4. National rice production trend (2007-2009)
Source: Zewdie G/Tsadik, 2009 (Unpublished)
131
Figure 5.Trends in the amount of commercial rice import (1999 2008)
Source: Ethiopian Customs and Revenue Agency for imports, estimated using data from
Zewdie G/Tsadik, 2009 (Unpublished)
132
Figure 6. Distribution of rice potential areas in Ethiopia
Source: Report of NRDS Draft, 2009
133

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ANALYSIS OF RICE PROFITABILITY AND MARKETING CHAIN:

THE CASE OF FOGERA WOREDA, SOUTH GONDAR ZONE,

ANALYSIS OF RICE PROFITABILITY AND MARKETING CHAIN:

A Thesis Submitted to the College of Agriculture Department of

In Partial Fulfillment of the Requirements for the Degree of

SCHOOL OF GRADUATE STUDIES

STATEMENT OF THE AUTHOR

Name: Astewel Takele

Place: Haramaya University, Haramaya

ACRONYMS AND ABBREVIATIONS

Amhara Credit and Saving Institute

Amhara National Regional State

Bureau of Finance and Economic Development

Central Statistical Authority

Gross Marketing Margin

Institute of Agricultural Research

International Livestock Research Institute

Improving Productivity and Marketing Success

Less Development Countries

Ministry of Economic Development and Co-operation

Ministry of Agriculture and Rural Development

New Rice varieties for Africa

National Rice Research and Development Strategy

Ordinary Least Squares

Rural Development Bureau of Agriculture

Structure -Conduct and performance

Tropical Livestock Unit

Variance Inflation Factor

ACRONYMS AND ABBREVIATIONS

1.2. Statement of the Problem

1.3. Objectives of the Study

1.4. Scope of the Study

1.5. Significance of the Study

1.6. Limitations of the Study

1.7. Organization of the Study

2.1. Definitions of Basic marketing Concepts

2.2. Fundamental Approach to the Study of Marketing

2.3. Review of Empirical Marketing Studies in Rice and Related Crops

2.4. Rice Research in Ethiopia

2.5. Rice Ecosystem and Production Trend

2.6. Structure-Conduct-Performance Approach

2.7. Market participation

3.1. The Study Area

3.2. Methods of Data Collection

3.3. Sampling Procedure

3.3.1. Producers sampling

TABLE OF CONTENTS (CONTINUED)

3.4. Methods of Data Analysis

3.4.1. Econometric analysis

3.4.1.1. Heckmans two-stage selection procedure

3.4.1.2. Specification of variables

3.4.2. Descriptive analysis

3.4.2.1. Analysis of market structure

3.4.2.2. Analysis of market conduct

3.4.2.3. Analysis of market performance

4. RESULTS AND DISCUSSION

4 .1. Household and Farm characteristics

4.1.1. Household characteristics

4.1.1.1. Family size and age of the household