Marketing Research Methodology
Marketing Research Methodology
Marketing Research Methodology
would
identical, but the first group progresses more rapidly than the
select them
a.experimental regression.
b.naturalistic observation.
c.controlled experimentation.
a.theory.
b.law.
c.hypothesis.
d.experiment.
c.falsified results.
d.invasion of privacy.
events is called
a.naturalistic observation.
naturalistic observation?
a.Critical thinking
b.Transductive thinking
c.Deductive thinking
d.Creative thinking
d.neither the experimenter nor the subject knows whether the subject is
d.nothing.
13. A psychologist watches the rapid eye movements of sleeping
7. The products of naturalistic observation are best described in
subjects and wakes them to find they report that they were
terms of
a.explanation.
b.theory.
a.pure speculation.
c.prediction.
b.direct observation.
d.description.
ANSWER: B
improves learning. Two groups study the same material, one while
Answer: Half the subjects get the experimental procedure, half the
variable is
a.learning.
called a(n)
d.music.
ANSWER: C
A friend states that since he has been taking vitamin C, he has not
it
had a single cold. His observation has little value in assessing the
variable.
a.independent
b.extraneous
c.dependent
d.control
ANSWER: C
22. Which of the following coefficients of correlation indicates the
strongest relationship between two sets of variables?
a.-0.98
b. 0.90
c. 0.00
d. 1.20
23. The most powerful research tool is a (an)
a.clinical study.
b.experiment.
c.survey.
d.correlational study.
ANSWER: B
24. A major disadvantage of the experimental method is that
a.private funding can never be obtained.
b.APA Ethical Review Committees often do not approve of the research
techniques.
c.there is a certain amount of artificiality attached to it.
d.subjects are difficult to find for research projects.
ANSWER: C
a.scientific observation.
b.the scientific method.
psychology?
d.hypothesis generation.
Answer: astrology
ANSWER: B
To investigate the effects of a particular study method on student
29. An advantage of the experimental method in psychology is
ANSWER: D
Answer: theories.
Answer: randomly.
Answer: independent
With respect to astrology, palmistry, and phrenology, it can be said
necessary to
that
Answer: all are pseudo-psychology's.
A major problem with the survey method is
An observation that the higher the air temperature, the lower the
Answer: pseudo
research methods.
only male subjects in the sample. Both men and women are given
__________ method.
study.
Answer: experimental
Answer: correlational
given what the researcher called a new type of diet pill that would
help curb the desire to eat. In fact, the pill really contained
Answer: independent
environments.
powdered milk, but ever since the individual started taking the diet
illustrates the
Answer: experimentation
pill, he has reported that his desire to eat has decreased. This
group.
Answer: observation
called
Answer: hypotheses.
Answer: a hypothesis.
A correlation coefficient is best characterized as a(n)
Answer: measure of the extent of the relationship between two
variables.