GTM Aws
GTM Aws
GTM Aws
Market study
Revenue Model
Competitors
Membership Advantage
Prerequisites
MARKET STUDY
The tendency towards AWS Cloud Platform in 2014 increases
35% more than 2013 and will eventually grow more in 2015.
Key players want to leverage Cloud because of the agility and
scalability of the Cloud Model.
Local Market is still searching for options because of certain
blockers due to mindset and lack of knowledge.
How we can leverage the market depends on the target
audience which can be
Startups
SMB & SME
Enterprise
STARTUPS
Startups are good for the first 2 quarters to build
confidence and showcasing our work to target audience
but due to low budget they are hard to acquire and retain.
If we are going to compete in the market and bring good
business considering Startups is important.
They will provide good Marketing depending how we
leverage them by digital media marketing for targeting
SME & SMB Market.
ENTERPRISE
This Segment depends on our ability and experience in
migrating legacy application onto Cloud such as
SAP
Oracle
REVENUE MODEL
There are Three models for revenue in the AWS
Ecosystem.
Net New Migration
Managed Cloud Services
Organization own IP
DevOps
COMPETITORS
Local market competitors are
Minjar (South & Global)
8K Miles (South & Global)
BlazeClan (Pune)
CloudCover (Pune)
Inteligrape (Delhi)
MEMBERSHIP ADVANTAGE
AWS provides credits for the organizations for marketing
events, trainings & POCs but this investment should be
returned to AWS as revenue as AWS monthly bill.
AWS is a customer centric organization rather than
partner centric approach.
AWS do not provide leads unless they want to do so.
PREREQUISITES
Marketing Strategy
Team for execution
MSP Portfolio
DevOps Portfolio
Certifications
Target Geography