Business Plan

The brownie is a cross between a cake and a cookie in texture.
Brownies come in a variety of forms. They are either fudgy or cakey,

depending on their density, and they may include nuts, frosting,
whipped cream, chocolate chips, or other ingredients. A variation that
is made with brown sugar and no chocolate is called a blondie.
Brownies are common lunchbox fare, typically eaten by hand, and
often accompanied by milk or coffee. They are sometimes served
warm with ice cream, topped with whipped cream or marzipan, or
sprinkled with powdered sugar.
With our 5 unique varieties of amazing brownies which you will not
find anywhere else, DELIGHT BROWNIES will create great-tasting,
luxury indulgences that will be both affordable and accessible. We
have flavours that will appeal to everyone from serious chocolate
lovers to those who only like vegetarian product. Our chocolate-based
brownies are rich and fabulous and totally decadent.
And, as you would expect, our brownies are as fabulous-looking as
they are sumptuous-tasting. They are uniquely shaped so that every
individual brownie has an edge on each side and a centre. That means
chewiness in each bite . . . and that means total taste satisfaction . . .
and that means really huge smiles.
We will bake our brownies in small batches using only premium
chocolate and the best organic, natural or local ingredients we can
find. Our unique flavour combinations are created to tantalize your
taste-buds and put a smile on your face.
We will provide our brownies in two packaging variants, box pack
and individual pack with average product life of our brownies is from
5 to 6 months. One of the best feature of our company would be to
deliver fresh baked brownies in beautiful gift pack with personalised
message on special order. We even have Plan to introduce Sugar Free
Brownies to reach large number of customer and spread smile of joy.
Our 5 Unique Flavours
Chocolate Chip Brownie
Walnut Fudge Brownie
Chocolate Fudge Brownie
White Chocolate Fudge Brownie
Veg Chocolate Fudge Brownie
Our Eye Catching Packaging

Box Packaging that will contain 10 Brownies of 1.5x1.5inch Size
Each
2:- Individual Packaging That with contain 1 Brownie of 3x3inch

Size.
Target
Market
Mumbai
Mumbai
Navi
Mumbai
Navi
Mumbai
Thane
Thane
1. Retail Stores (D-mart, Big Bazaar, Hypercity,

Easyday etc)
2. Telephonic Order (as a gift box with
personalised message)
3. Local Bakery
4. Online Order (as a gift box with personalised
message)
Market Reach
To aware people about our brand and product we come up
with several ways that are:We already started our online promotion by creating our
presence over social website like Facebook, Twitter etc.
Work is in progress for our website which will handle our
online order also, it will get launch just after our business
plan get approved.
Will arrange demonstration of our product under our
brand name in Schools, Colleges and other potential
holding places.
OUR STRENGTH
First time in India packaged chocolate fudge brownies.
Eye catching box design.
Our delicious brownie bars are baked with premium
ingredients.
Not taste like ordinary bread like brownies found in
bakery shops or restaurant. Its fudgy brownies.
No preservatives or hydrogenated oils.
Easily Available for customers to obtain our product.
Very economical pricing then market.
Only focused to Mumbai Thane and Navi Mumbai
region ( At starting only Mumbai region.)
Our Future Targets
FINANCIAL ASPECTS:Fixed Capital:Sr.

DESCRIPTION
No.
1
Planetary Mixer(2200 watt)
2
3
Qty.
Rate
Amount
80,000
80,000
Oven (1500 Watt)
1,50,000
1,50,000
Freezer (1500 ltr Capacity,

2300 Watt)
TOTAL
1,00,000
1,00,000
VAT 5%
GRANT TOTAL
4
3,30,000
16,500
3,46,500
20,000
Erecting and Electrification

Charges
Office furniture
Renovation
20,000
TOTAL
RECURRING EXPENDITURE (PER MONTH ):-
15,000
4,01,500
Raw Material Per Month (for 4500 Box pack and 3750 Individual Pack)
Sr.No.
Description
Qty.(kg)
Rate(kg)
Amount
300
240
600
4,800
380
250
35
60/Dozen
1,14,000
60,000
21,000
24,000
1
2
3
4
Butter
Chocolate
Sugar
Egg(Individual)
All Purpose Flour
300
35
10,500
Chocolate Chips
120
250
30,000
TOTAL
2,59,500
Salaries & Wages Per Month:Sr.No.
Designation
No.
Salary
Amount
Self
Own
personnel
15,000
1
2
Production Manager
Workers
1
4
-------
Chef
15,000
Watchman
TOTAL
8,000
8,000
23,000
Packaging Cost Per Month:S.No

DESCRIPTION
.
1
Box Packaging @12 per Box
2
Individual packaging @3 per
Units
AMOUNT
4,500
3,750
54,000
11,250
Unit
TOTAL
65,250
Other Expenses Per Month:S.No

.
1
2
3
4
DESCRIPTION
AMOUNT
Postage and stationery

Repairs and maintenance
Traveling and transportation
Rent for premises
TOTAL
1,500
3,000
10,000
15,000
29,500
Utilities Per Month:S.No

DESCRIPTION
.
1
Power 35 HP 3916 Units@ Rs.6 per Unit
TOTAL
AMOUNT
23,500
23,500
Selling Per Month:S.No

DESCRIPTION
.
1
Box Pack
2
Individual Pack
TOTAL
Rate
Qty.
AMOUNT
120
4500
5,40,000
40
3750
1,50,000
6,90,000
Total Working Capital For a Month

23,500+29,500+65,250+23,000+2,59,500=4,00,750.
Lets take it 4,01,000. Rs
Earning Before Interest And Tax 6,90,000 - 4,01,000 = 2,89,000. Rs
Estimated EMI for loan amount of 20,00,000 with 13% Interest Rate
for 84 months = 36,384 per Month.
Earning After Interest 2,89,000 - 36,384 = 2,52,616. Rs

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The brownie is a cross between a cake and a cookie in texture.

Brownies come in a variety of forms. They are either fudgy or cakey,

Our 5 Unique Flavours

Chocolate Chip Brownie

Walnut Fudge Brownie

Chocolate Fudge Brownie

White Chocolate Fudge Brownie

Veg Chocolate Fudge Brownie

Our Eye Catching Packaging

2:- Individual Packaging That with contain 1 Brownie of 3x3inch

1. Retail Stores (D-mart, Big Bazaar, Hypercity,

Our Future Targets

FINANCIAL ASPECTS:Fixed Capital:Sr.

Oven (1500 Watt)

Freezer (1500 ltr Capacity,

Erecting and Electrification

RECURRING EXPENDITURE (PER MONTH ):-

All Purpose Flour

Salaries & Wages Per Month:Sr.No.

Packaging Cost Per Month:S.No

Other Expenses Per Month:S.No

Postage and stationery

Utilities Per Month:S.No

Selling Per Month:S.No

Total Working Capital For a Month

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