HDFC Bank Loans
HDFC Bank Loans
HDFC Bank Loans
INTRODUCTION OF BANKING
The
concise
oxford dictionary
has
defined
a bank as
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"A banker of bank is a person, a firm, or a company having a
place of business where credits are opened by deposits or collection of
money or currency or where money is advanced and waned.
-By Findlay Sheras
A Bank:
Accept deposits of money from public,
Pays interest on money deposited with it.
Lends or invests money
Repays the amount on demand,
Allow the money deposited to be with drawn by cheque or draft.
ORIGIN OF BANKING:
Its origin in the simplest form can be traced to the origin of
authentic history. After recognizing the benefit of money as a medium of
exchange, the importance of banking was developed as it provides the
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safer place to store the money. This safe place ultimately evolved in to
financial institutions that accepts deposits and make loans i.e., modern
commercial banks.
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HDFC BANK PROFILE
Promoter:
HDFC is India's premier housing finance company and enjoys an
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Shareholder base and unique consumer franchise, HDFC was ideally
positioned to promote a bank in the Indian environment.
Business Focus :
HDFC Bank's mission is to be a World-Class Indian Bank. The
Capital Structure :
The authorized capital of HDFC Bank is Rs.450 crore (Rs.4.5
billion). The paid-up capital is Rs.311.9 crore (Rs.3.1 billion). The HDFC
Group holds 22.1% of the bank's equity and about 19.4% of the equity is
held by the ADS Depository (in respect of the bank's American
Depository Shares (ADS) Issue). Roughly 31.3% of the equity is held by
Foreign Institutional Investors (FIIs) and the bank has about 190,000
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shareholders. The shares are listed on the Stock Exchange, Mumbai and
the National Stock Exchange. The bank's American Depository Shares are
listed on the New York Stock Exchange (NYSE) under the symbol
"HDB".
Distribution Network :
HDFC Bank is headquartered in Mumbai. The Bank at present has
an enviable network of over 535 branches spread over 228 cities across
India. All branches are linked on an online real-time basis. Customers in
over 120 locations are also serviced through Telephone Banking. The
Bank's expansion plans take into account the need to have a presence in
all major industrial and commercial centres where its corporate customers
are located as well as the need to build a strong retail customer base for
both deposits and loan products. Being a clearing/settlement bank to
various leading stock exchanges, the Bank has branches in the centres
where the NSE/BSE has a strong and active member base.
The Bank also has a network of about over 1200 networked
ATMs across these cities. Moreover, HDFC Bank's ATM network can be
accessed by all domestic and international Visa/MasterCard, Visa
Electron/Maestro, Plus/Cirrus and American Express Credit/Charge
cardholders.
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Management :
Mr. Jagdish Kapoor took over as the Bank's Chairman in July
2001. Prior to this, Mr. Kapoor was a Deputy Governor of the Reserve
Bank of India.
The Managing Director, Mr. Aditya Puri, has been a professional
banker for over 25 years, and before joining HDFC Bank in 1994 was
heading Citibank's operations in Malaysia.
The Bank's Board of Directors is composed of eminent individuals
with a wealth of experience in public policy, administration, industry and
commercial banking. Senior executives representing HDFC are also on
the Board.
Senior banking professionals with substantial experience in India
and abroad head various businesses and functions and report to the
Managing Director. Given the professional expertise of the management
team and the overall focus on recruiting and retaining the best talent in
the industry, the bank believes that its people are a significant competitive
strength.
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Technology :
HDFC Bank operates in a highly automated environment in terms
of information technology and communication systems. All the bank's
branches have online connectivity, which enables the bank to offer speedy
funds transfer facilities to its customers. Multi-branch access is also
provided to retail customers through the branch network and Automated
Teller Machines (ATMs).
The Bank has made substantial efforts and investments in acquiring
the best technology available internationally, to build the infrastructure
for a world class bank. In terms of software, the Corporate Banking
business is supported by Flex cube, while the Retail Banking business by
Fin ware, both from i-flex Solutions Ltd. The systems are open,
scaleable and web-enabled.
The Bank has prioritised its engagement in technology and the
internet as one of its key goals and has already made significant progress
in web-enabling its core businesses. In each of its businesses, the Bank
has succeeded in leveraging its market position, expertise and technology
to create a competitive advantage and build market share.
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Business :
HDFC Bank offers a wide range of commercial and
Bank's
target
market
ranges
from
large,
blue-chip
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to corporate customers, mutual funds, stock exchange members and
banks.
to
hold
their
investments
in
electronic
form.
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International Debit Card in association with VISA (VISA Electron)
and issues the MasterCard Maestro debit card as well. The Bank launched
its credit card business in late 2001. By September 30, 2005, the bank had
a total card base (debit and credit cards) of 5.2 million cards. The Bank is
also one of the leading players in the "merchant acquiring" business with
over 50,000 Point-of-sale (POS) terminals for debit / credit cards
acceptance at merchant establishments.
Treasury :
Within this business, the bank has three main product areas -
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Ratings :
Credit Rating :
HDFC Bank has its deposit programmes rated by two rating
agencies - Credit Analysis & Research Limited. (CARE) and Fitch
Ratings India Private Limited. The Bank's Fixed Deposit
programme has been rated 'CARE AAA (FD)' [Triple A] by
CARE, which represents instruments considered to be "of the best
quality, carrying negligible investment risk". CARE has also
rated the Bank's Certificate of Deposit (CD) programme "PR 1+"
which represents "superior capacity for repayment of short
term promissory obligations". Fitch Ratings India Pvt. Ltd.
(100% subsidiary of Fitch Inc.) has assigned the "tAAA (ind)"
rating to the Bank's deposit programme, with the outlook on the
rating as "stable". This rating indicates "highest credit quality"
where "protection factors are very high". HDFC Bank also has
its long term unsecured, subordinated (Tier II) Bonds of Rs.4
billion rated by CARE and Fitch Ratings India Private Limited.
CARE has assigned the rating of "CARE AAA" for the Tier II
Bonds while Fitch Ratings India Pvt. Ltd. has assigned the rating
"AAA(ind)" with the outlook on the rating as "stable". In each of
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the cases referred to above, the ratings awarded were the highest
assigned by the rating agency for those instruments.
Corporate Governance Rating
The bank was one of the first four companies, which subjected
itself to a Corporate Governance and Value Creation (GVC) rating
by the rating agency, The Credit Rating Information Services of
India Limited (CRISIL). The rating provides an independent
assessment of an entity's current performance and an expectation
on its "balanced value creation and corporate governance practices"
in future. The bank has been assigned a 'CRISIL GVC Level 1'
rating which indicates that the bank's capability with respect to
wealth creation for all its stakeholders while adopting sound
corporate governance practices is the highest.
Product Range:
Savings Account Apart from the usual facilities, you get a free
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one-point contact. You also get privileges like fee waivers,
enhanced ATM withdrawal limit, priority locker allotment, free
Demat Account and lower interest rates on loans, to name a few.
Sweep-In Account: A fixed deposit linked to your Savings
Account. So, even if your Savings Account runs a bit short, you
can issue a cheque (or use your ATM Card). The money is
automatically swept in from your fixed deposit into your Savings
Account.
Super Saver Account: Gives you an overdraft facility up to 75%
of your Fixed Deposit. In an emergency, you can access your funds
while your Fixed Deposit continues to earn high interest.
HDFC Bank Plus: Apart from Regular and Premium Current
accounts we also have HDFC Bank Plus, a Current Account and
then some more. You can transfer up to Rs. 50 lakh per month at no
extra charge, between the four metros. You can also avail of cheque
clearing between the four metros, get cash delivery/pickup upto Rs.
25,000/-, home delivery of Demand Drafts, at-par cheques,
outstation cheque clearance facility, etc.
Demat Account: Conduct hassle-free transactions on your shares.
You can also access your Demat Account on the Internet.
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INTRODUCTION TO TOPIC
VARIOUS TYPES OF LOANS
PERSONAL LOANS
The procedure of HDFC Personal loans is simple, documentation is
minimal and approval is quick. The overview of HDFC Personal Loans is
as below:FEATURES & BENEFITS:
1. Borrow up to Rs 10, 00,000 for any purpose depending on your
requirements.
2. Flexible Repayment options, ranging from 12 to 48 months.
3. Repay with easy EMIs.
4. One of the lowest interest rates.
5. Hassle free loans - No guarantor/security/collateral required.
6. Speedy loan approval.
7. Convenience of service at your doorstep.
8. Customer privileges
i.
ii.
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approved financiers or HDFC Bank , they can get a hassle free
personal loan (without income documentation).
iii.
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Minimum Net Monthly Income : Rs. 7,000 p.m (Rs. 6,000 in select
cities)
Documents required:
Latest salary slip or current dated salary certificate with latest Form
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SELF EMPLOYED:
Self employed (Professionals) include self - employed Doctors,
Chartered Accountants, Engineers, MBA Consultants, Architects, and
Company Secretaries.
Eligibility Criteria:
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Documents required:
Latest ITR along with computation of income, B/S & P&L a/c for
the last 2 yrs. certified by a CA
Documents required:
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Latest ITR along with computation of income, B/S & P&L a/c for
the last 2 yrs. certified by a CA
Copy
of
Partnership
Deed,
Certified
Copy
of
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Documents required:
Latest ITR : Along with computation of income, B/S & P&L a/c
for the last 2 yrs. certified by a CA
Pre-payment charges
Outstanding
No Due Certificate /
No Objection Certificate
Solvency Certificate
Charges for late payment
(NOC)
Nil
Not applicable
@ 24 % p.a on amount outstanding
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of EMI
Not applicable
Not applicable
Charges
Credit assessment charges
not applicable
not applicable
Upto Rs 500/-
Repayment Schedule
Legal / incidental charges
at actual
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HOME LOANS
Features & Benefits:
and
other
structural
improvements
like
painting,
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Choose from Fixed Rate or Floating Rate with options to
structure your loan as Partly Fixed or Partly Floating.
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TWO WHEELER LOAN
Features & Benefits:
Easy Loan - This great scheme gets you a loan of upto up to 85%
with minimal documentation. All you need as a Surrogate Income
proof is:
A copy of credit card and credit card billing statement for the last 2
months OR
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Eligibility & Documentation
Eligibility Criteria;
1. You are a salaried or self-employed individual.
2. You are between 21 and 60 years of age (Salaried Individual) and
21 and 65 years of age (Self Employed).
3. Your minimum gross income is equivalent to Rs. 54,000/- p.a. if
you reside in Mumbai, Delhi, Chennai, Bangalore, Calcutta, Pune
and Rs. 42,000/- p.a. for all other cities.
4. You have been residing for at least 1 year in the city.
5. At least 1 year at the given residence address (In case of transfer
from other location with less than 1 year at current location - please
provide relevant documents to the bank during loan approval
stage).
6. You have been working for at least 1 year.
7. You have a phone at your residence or office.
Documentation Required:
Applying for a Two Wheeler Loan is absolutely simple. All you need is:
Proof Of Identity : Any one of Passport Copy/ Photo Credit cardfront & reverse/ Voters ID card/ Driving License/ PAN card/ Copy of
Company ID card of MNC/ Public Ltd./ PSU/ Govt. company/ Ration
Card (If Photo is given).
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Pre-payment charges
3%
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No Due Certificate / No Objection
Nil
Certificate (NOC)
Duplicate no due certificate / NOC
Rs 250/-
Solvency Certificate
NA
principal
Charges for changing from fixed
NA
NA
Rs 100/-
Rs 250/-
Rs 500/-
Rs 1000/-
Rs 450/-
Rs 500/-
Rs 500/-
at actual
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Customer Privileges
If you are an HDFC Bank account holder, HDFC has special rates for
you.
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If you have had a Preferred Account or a Corporate Salary
Account with HDFC Bank for more than six months, you can get fast
approvals on your loans with minimal documentation.
If you are an existing HDFC Bank Car Loan customer with a clear
repayment of 12 months or more HDFC can Top-Up your car loan to
the extent of the original loan value.
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Documents required:
Eligibility Criteria:
Minimum Annual Income: Net profit Rs. 60000 p.a for standard
cars and Rs.100000 p a for mid-sized and premium cars
Documents required:
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Bank Statement: - Waived for small cars, for mid - sized and
premium cars if income Is greater than Rs 1.5 lacs then bank
statement requirement can be waived.
Partnership Firms
Eligibility Criteria:
Minimum Income: Net profit Rs. 60000 p.a for standard cars and
Rs.100000 p a for mid-sized and premium cars
Documents required:
Proof of Identity:- NA
Income Proof:- Audited balance sheet, Profit & loss Account for
latest two years and the latest 2 years IT returns of the company
Address
Proof:-
Telephone
Bill/Electricity
Bill/Shop
&
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Bank Statement:- Waived for small cars, for mid - sized and
premium cars if income Is greater than Rs 1.5 lacs then bank
statement requirement can be waived
Private Limited Company
Eligibility Criteria:
Minimum Income: Net profit Rs. 60000 p.a for standard cars and
Rs.100000 p a for mid-sized and premium cars
Documents required:
Proof of Identity:- NA
Income Proof:- Audited balance sheet, Profit & loss Account for
latest two years and the latest 2 years IT returns of the company
Address
Proof:-
Telephone
Bill/Electricity
Bill/Shop
&
Bank Statement:- NA
Public Limited Company:
Eligibility Criteria:
Minimum Income: Net profit Rs. 60000 p.a for standard cars and
Rs.100000 p a for mid-sized and premium cars
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Documents required:
Proof of Identity:- NA
Income Proof:- Audited balance sheet, Profit & loss Account for
latest two years
Address
Proof:-
Telephone
Bill/Electricity
Bill/Shop
&
Bank Statement:- NA
Fees & Charges for New Car Loans
Description of charges
Rs. 450/-
FC Charges
At actual
2% per month
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Processing fees
Rs. 400/-
ECS / SI Charges
Rs. 500/-
Rs 2000/-
CPV Charges
Rs 200/-
Rs 500/-
Rs 1000/-
Rs 450/-
Rs 500/-
Rs 500/-
at actual
Rs 500/-
EXPRESS LOANS
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HDFC now offer Express Loans to help fulfill all your needs. The
procedure is simple, documentation is minimal and approval is quick.
Features & Benefits:
1. Borrow from Rs 10,000/- to 75,000/- for any purpose depending
on your needs.
2. Flexible repayment options, ranging from 12 to 36 months.
3. Repay with easy EMIs.
4. One of the lowest interest rates in the market.
5. Hassle free loans - No guarantor/security/collateral required.
Customer Privileges:
If you are an HDFC Bank account holder, HDFC has special rates for
you.
Eligibility Criteria:
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1.
Salaried Individuals:
Salaried Individuals including employees of Public and Private
limited companies / Partnership Firms / Proprietorship Firms,
Government
Sector
employees
including
public
sector
Documents required:
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2.
Documents required:
Last
years
ITR:
along
with
computation
of
income/P&L/Balance Sheet.
Self Employed (Individuals) - Not filing I.T. returns - include selfemployed - Sole proprietors, Partners & Directors in the Business of
Manufacturing, Trading or Services
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Documents required:
4%
Pre-payment charges
4% (pre-payment is allowed
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Only after 6 months)
No Due Certificate / No Objection
Nil
Certificate (NOC)
Duplicate no due certificate / NOC
Rs 250/-
Solvency Certificate
NA
Principal
Charges for changing from fixed
to floating rate of interest
NA
NA
Stamp Duty & other statutory charges as per applicable laws of the state
Credit assessment charges
Rs 100/-
Nil
NA
Rs 500/-
Rs 1000/-
Rs 450/-
Rs 500/-
Rs 500/-
at actual
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Note:
The
above
charges
are
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the
maximum
charges
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LOAN AGAINST SECURITIES
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GOI Relief Bonds
LIC Policies
National Savings Certificate(NSC),
Kisan Vikas Patra(KVP)
UTI Bonds(6.60% ARS Bonds & US64 Bonds)
Single Scrip Lending - Lending up to 50% of the value with any
Depository Participant. (Please contact us to know the drawing power
of the scrips).
Minimum loan amount: Rs. 50,000/-
E-Instant Loans:
Pay interest only on the amount outstanding and only for the time
you use it.
Interest is calculated on the daily outstanding balance and debited
to your account every month end.
Shares can be pledged from any Depository (NSDL or CDSL) and
any Depository Participant across the country.
For availing the overdraft facility, the securities need not necessarily
be in your name.
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To receive the overdraft amount, a Current Account with an
overdraft limit is created in your name. This entitles you to all the
Current Account benefits like FREE International Debit Card, FREE
PhoneBanking, And FREE NetBanking.
Special Benefits: If you have a Loan against securities from any other
bank, simply transfer the loan to us at preferential interest rate.
Eligibility and Documentation For Loan Against Securities:
Eligibility Criteria:
You must be a resident of India (loans cannot be given to minors, Hindu
Undivided Families, NRIs, companies, sole proprietorship or partnership
firms).
You can pledge securities from the Banks approved list only.
Approved Demat Shares
Approved Mutual Funds
Approved LIC Policies
Securities should be in your name (Securities in the name of
minors, Hindu Undivided Families, NRIs, companies, partly paid up, or
shares in the name of individuals in companies of which they are
Directors/ Promoters cannot be accepted).
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Documentation Required:
Address proof
Passport
Telephone bill
Electricity Bill
Ration card
Voters ID / Election card accompanied by self signed cheque
Letter from the society (only Registered societies)
Residence Registration documents / Ownership proof copy
Lease deed / Rent agreement copy Mobile post paid bill-Paid be more than 3 months old
Letter from any recognized public authority -Letter should not be
more than 3 months old
Letter from existing bank (as per given format)-Letter should not
be more than 3 months old. Letter should not be from Co-operative
banks.
PAN Card with covering letter giving full address.
Post Office passbook with full address-Updations in passbook
should be current - less than 1 month old.
LIC Policy or receipt-Latest as per next premium due date on the
receipt.
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Letter from employer certifying address of the employee-Letter
should not be more than 3 months old, letter should be on letterhead of the company, letter should not be from pvt. Ltd. company/
proprietary/ partnership firm. Letter can be from govt. - recognized
organizations like universities, colleges, education institutes,
schools. Letter can be from Govt. Organizations / Defence
Organizations on plain paper but with the seal of the organization
and with the Ashoka emblem.
Demat Account Statement with complete address should be less
than 3 month old.-Letter should not be more than 3 months old,
letter should be on letter-head of the company, and letter should not
be from pvt. Ltd. company/ proprietary/ partnership firm. Letter
can be from govt. - recognized organizations like universities,
colleges, education institutes, schools. Letter can be from Govt.
Organizations / Defence Organizations on plain paper but with the
seal of the organization and with the Ashoka emblem.
Municipal / Corporation / Property / Panchayat Tax payment
receipt with full address-Latest receipt should not be more than 1
year old.
Documentation for Identification proof
Passport
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PAN Card
SEBI Mapin Card
Driving License
Voter ID card / Election Card
Government (Central or State) ID Card Should be current and valid
Photo Credit Card Signature to match with AOD & only if
accompanied by a self-signed cheque and latest statement
Banker's Verification: Only with self signed cheque
Company ID card: Only from Public Ltd. companies / Govt. &
defence
organizations,
government
recognized
educational
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IT Return acknowledgment for the latest assessment year
Passport Current and valid
Driving License
Banker's verification
Ration card with signature
Credit Card with printed / embossed signature and latest statement
HDFC Bank's banker verification
Letter from existing bank certifying signature, photograph, name
and address
Fees & Charges for Loan against Security
Description of Charges
Pre-payment charges
Nil
Nil
Not Applicable
18% p.a. on the overdrawn amount
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to fixed rate of interest
Stamp Duty & other statutory
As per applicable laws of the state
charges
RBI Maturity / Collection charges
At actual
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help you expand your business without reducing the capital from your
business.
Features & Benefits:
1.
2.
3.
Flexibility to choose between an EMI based loan or an Overdraft We also offer to you overdraft against your self-occupied residential
or commercial property and you save money by paying interest only
on the amount utilized.
4.
5.
6.
7.
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Proof of Identity - Any one of Voters Card / Drivers License
/ Employers Card.
Latest Bank Statement: / Passbook (where salary / income
is credited for past 6 months.
Latest 3 Months Salary Slip with all deductions & last 2
years Form 16 Copies of all Property Documents.
2. Self Employed
Documents required:
Certified Financial Statement for the last 2 years.
Proof of Residence - Any one of Ration Card / Telephone Bill /
Electricity Bill / Voters Card.
Proof of Identity - Any one of Voters Card / Drivers License /
Employers Card.
Latest Bank Statement / Passbook (where salary / income is
credited for past 6 months Copies of all Property Documents.
Fees & Charges for Loan against Property:
Overdraft
Description
Charges
of Loan
Property
Against
Against Property
Commercial
against Property
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Loan
Processing
2%
2%
2%
Charges
4%
of
the
4%
of
the
4% of the operating
outstanding
outstanding
Pre-payment
limit prevailing at
principal
(pre-
charges
principal
the
time
payment is allowed
(pre-
of
payment is allowed
prepayment
only after 6 months)
No Due Certificate /
No
Objection Nil
Nil
Nil
Not applicable
Not applicable
Certificate (NOC)
Solvency Certificate Not applicable
for
late
overdue
EMI applicable
on overdue
EMI
payment of EMI
amount
Charges
overdue amount
amount
for
changing from fixed 0.25% of the loan Only Floating rate Only Floating rate
to floating rate of amount
option
option
interest
Charges
changing
for
from 1.5% of the loan Only Floating rate Only Floating rate
option
option
Rs 250/-
Rs 250/-
of interest
Duplicate no due
Rs 250/certificate / NOC
Stamp Duty & other As per applicable As per applicable As per applicable
statutory charges
Cheque
swapping Rs 500/-
Rs 500/-
Rs 500/-
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charges
Bounce
Cheque
Rs 450/-
Rs 450/-
Rs 450/-
Rs 500/-
Rs 500/-
Rs 500/-
Rs 500/-
Rs 500/-
Rs 500/-
& At actual
At actual
At actual
Rs.5000 p.a.
Rs.10000 p.a.
Charges
Statement Charges
(per statement)
Duplicate
Repayment
Schedule charges
Legal
Repossession
Incidental charges
Account
Maintenance
NIL
Charges
Note:
The above charges are exclusive of taxes and statutory levies as
applicable from time to time. The above charges are the maximum
charges applicable for each type of charge.
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RESEARCH METHODOLOGY
Marketing research is a systematic and objective study of problem
pertaining to the marketing of goods and services. Market research
specifies the information
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limited, that too from a very large area, it may not appear to be the true
representative of the universe.
Criteria for Sample was
Age
20-60 yrs
Sex
Male/ female
Source of Income :
Service / Business
Desk Research
The desk research involved collection of secondary information from:
1.
Internet
2.
Magazines
3.
Newspaper
4.
Journals
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ANALYSIS AND INTERPRETATION
In the past decade, the world and India have seen momentous changes
taking place in the business environment. The winds of change or reforms
have been sweeping the economic landscapes relentlessly. The business
environment and the organization have been buffeted by the impact of
change. Internationalization and them emergence of information
technology are the twin forces that are shaping the destiny of our great
country. These changes are shaping the contours of the environment
outside and impacting the organizations within.
The questionnaire is designed in such a manner that it is selfexplanatory and the data thus collected has been a very comprehensive
one. There is lot of information and data, which was gathered together,
and we had a task of tabulating the whole data, then editing the data and
finally analyzing the data to come out with certain conclusion. In all
together, a questionnaire consisting of 14 questions. Collection of the data
from almost 150 people comprising from middle-income group and
above. The area of our concentration for data collection was mainly
YamunaNagar, Jagadhri.
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Q 1. Age:
(a)
20-25
(b) 26-30
(c)
31-35
(d) 36-40
(e)
40 & above
Analysis
Age Group
20 to 25
26 to 30
31 to 35
36 to 40
40 & above
Percentage
10%
6%
8%
14%
62%
Percentage
10%
6%
8%
14%
62%
20 to 25
26 to 30
31 to 35
36 to 40
40 & above
Interpretation: The above graph shows that most of the persons having
interest in the loans are in the age group of 40 yrs. & above.
Q. 2 Occupations
(a)
Business
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(b)
Service
Analysis
Business
Service
16%
84%
16%
Business
Service
84%
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Analysis
HDFC bank
ICICI bank
Others
50%
25%
25%
25%
HDFC
ICICI
50%
Others
25%
Q.4
loan facility?
Analysis
Electronic Media
Print Media
35%
32%
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Through Agents
Others
20%
13%
13%
35%
20%
Electronic Media
Print Media
Through Agents
Others
32%
Q. 5. Have you taken any loan from HDFC? If yes, which loan?
Analysis
Home loan
Personal Loan
Car Loan
Two Wheeler Loan
30%
9%
48%
13%
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13%
30%
Home loan
Personal Loan
Car Loan
9%
48%
Interpretation: Above analysis shows that the most of the people have
taken Car loan from HDFC i.e. car loan is the most popular loan of
HDFC Bank.
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Interpretation: From above graph shows that HDFC Bank has successes
in keeping well with the customers expectation
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(a) Yes
(b) No
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Interpretation: Above graph shows that 73% customers have not taken
loan from any other bank
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Objective: To know factor that affect people choice to take loan from
bank
Interpretation: Above graph shows that charges factor plays the key role
in positively affecting customers preferences for taking loan
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Objective: To know about the bank which proves to be reliable for
customers?
Interpretation: Above graph shows that most of the people find Public
Sector Banks as most relaible one
FINDINGS
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The most of the people have taken Car loan from HDFC i.e. Car
loan is the most popular loan of HDFC Bank.
The most popular media through which the people became aware
of the loan facilities is Electronic media.
Most of the people are aware of HDFC Banks loan options as
compared to other banks.
The persons belonging to service class are more aware of &
interested in loan facilities provided by the banks.
Most Of The People Find Public Sector Banks As Most Relaible
One
Charges Factor Plays The Key Role In Positively Affecting
Customers Preferences For Taking Loan.
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Due to constraints of time & resources the present study is likely to suffer
from certain limitations some of these are mentioned so that study can be
understood in a proper perspective:
Area covered under the report is sample size was very small.
The research was carried out in a short period of 7-8 weeks as a
part of summer training. The project was completed within the
given time frame.
Some of the respondents of the survey were unwilling to give
information.
Sometimes wrong information was provided by respondents which
needed to be cross checked & verified.
Chances of biasness are there because of the use of convenient
sampling.
Some respondents were not available and thus needed data could
not be found.
It is fully computerized bank everything is centralized at there
Bombay Headquarter. Each & every formality is justified on the
request from Bombay Headquarter such as PIN request for ATM,
TIN for phone Banking using new cheque book, any problem in
account etc.
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SUGGESTIONS
Channel of Distributions
Distributions will be a key determinant of success for all insurance
companies regardless of age and ownership. There would be substantial
shifts in the distribution in insurance in India. Once Communication,
popularity and awareness of product are attained then the products can
move to remote channels such as telephone or direct mail. At the point,
buyers look for low price. Brand loyalty could shift from the insurer to
the seller. Recognizing this trend, the financial service industry
worldwide has successfully used remote distribution channels such as
telephone or the internets to reach more customers, cut out intermediaries,
and break down overheads and increase profitability.
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Consumers Education
The existing level of awareness of the customers for insurance plans is
very low. Even the educated customers are ignorant about the various
products of the insurance. All the insurer should undertake the extensive
plan for education of consumers. The consumers organization and the
media also can play very important role in education of the consumers.
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CONCLUSION
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BIBLIOGRAPHY
Books:
Research Methodology
Schindler, cooper
Marketing Management
Magazine:
Business Today
Business World
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QUESTIONNAIRE
1. Age:
a) 20-25
b)
26-30
c) 31-35
d)
36-40
e) 40 & Above
2.
Your Occupation
a) Agriculture
b) Business
c) Service
3.
d) Professional
4.
How did you come to know about the Private Banks providing
Loans?
5.
a) Electronic Media
b) Print Media
c) Through Agents
d) Others
b) Car Loan
c) Home loan
d) Two-Wheeler loan
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7. Do you wish to change your bank?
(a) No
(b) Conditional
(c) Yes
8: Have you taken loan from any other bank also?
(a) Yes
(b) No
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