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    Get Out The Vote: Paid For by Democracy For America, Candidate or Candidate's Committee

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    maj1k123
    This document provides information and best practices for get out the vote (GOTV) efforts. It discusses early voting and absentee voting trends. It emphasizes the importance of targeting the right voter universe and outlines effective GOTV tactics like door canvassing, phone calls, and direct mail. Specific recommendations are given for scripts, volunteer recruitment and shifts. Detailed timelines are provided for vote by mail efforts and the final days and election day. The overall goal is to inform readers on how to conduct an effective GOTV program.

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    © All Rights Reserved
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    Get Out The Vote: Paid For by Democracy For America, Candidate or Candidate's Committee

    Uploaded by

    maj1k123
    138 views17 pages
    This document provides information and best practices for get out the vote (GOTV) efforts. It discusses early voting and absentee voting trends. It emphasizes the importance of targeting the right voter universe and outlines effective GOTV tactics like door canvassing, phone calls, and direct mail. Specific recommendations are given for scripts, volunteer recruitment and shifts. Detailed timelines are provided for vote by mail efforts and the final days and election day. The overall goal is to inform readers on how to conduct an effective GOTV program.

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    Powerpoint presentation on who to get out the vote on election day.

    Original Title

    GOTV

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    This document provides information and best practices for get out the vote (GOTV) efforts. It discusses early voting and absentee voting trends. It emphasizes the importance of targeting the right voter universe and outlines effective GOTV tactics like door canvassing, phone calls, and direct mail. Specific recommendations are given for scripts, volunteer recruitment and shifts. Detailed timelines are provided for vote by mail efforts and the final days and election day. The overall goal is to inform readers on how to conduct an effective GOTV program.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    138 views17 pages

    Get Out The Vote: Paid For by Democracy For America, Candidate or Candidate's Committee

    Uploaded by

    maj1k123
    This document provides information and best practices for get out the vote (GOTV) efforts. It discusses early voting and absentee voting trends. It emphasizes the importance of targeting the right voter universe and outlines effective GOTV tactics like door canvassing, phone calls, and direct mail. Specific recommendations are given for scripts, volunteer recruitment and shifts. Detailed timelines are provided for vote by mail efforts and the final days and election day. The overall goal is to inform readers on how to conduct an effective GOTV program.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 17

    Get Out The Vote

    Paid for by Democracy for America,


    www.democracyforamerica.com, and not authorized by any
    candidate or candidates committee.

    Election Day is whenever they vote!


    Early voting
    32 no-excuse early voting states
    Absentee voting
    28 no-excuse absentee mail states
    2008: 28.8% voted early
    2010: 28.6% voted early
    2012: 30.7% voted early
    Source: Catalist

    9 states have
    same day
    registration
    voting!

    All Registered Voters

    Target Universe of Voters

    Supporters (1s)

    Undecided (2,3, 4s)

    Likely Supporters
    Not IDd

    Haters (5s)

    Persuasion
    (2,3,4s)

    GOTV Universe

    No More Contact

    Is Your Universe Big Enough?


    Yes!
    Congrats!

    No!
    What do I do now?
    - Increase voter turnout in base
    precincts
    - Turnout likely demographics
    (your likely voters)
    - Turnout voters in hostile
    territory (the stealth operation)

    Getting Ready
    Prioritize your precincts
    Secure your staging locations
    Recruit and train your staff &
    volunteers
    GOTV Director
    Extra Field Organizers
    Paid Walkers or Callers
    Volunteers

    Know your timelines and benchmarks


    Vote by mail
    Early Vote
    Election Day

    Tactics: What Works?


    Effect on Turnout
    1) Direct mail
    2) Literature Drops
    3) Voice to Voice contact by
    phone
    4) Person to Person contact by
    door canvassing

    Highlighted Best Practices


    Canvassing
    - Mobilization spillover (Nickerson, 2008)
    - Door hangers (Nickerson, Friedrichs, and King, 2006; Nickerson, 2005)
    Scripts
    - Emphasize high or low expected turnout (Gerber and Rogers, 2008)
    - Emphasize national or local organization (McNulty, 2004)
    - Plan making: ask logistical questions (Analyst Institute, 2008)
    - Emphasize that You are a person who votes! (OCV, 2009)

    Tactics: What Doesnt Work?


    Dont use robo-calls for GOTV
    Robo-calls have no impact, whether from celebrities, in Spanish,
    from member organizations, or having political endorsements.

    Dont use email for GOTV


    GOTV emails do not increase turnout, regardless of whether they
    are from celebrities, college administrators, or membership
    organizations.

    Dont use rushed, short, live GOTV calls.


    Rushed live calls with no interaction have negligible impact.

    Dont use traditional glossy mail for GOTV


    It is not cost-effective for GOTV. Handwritten mail (e.g. pledge
    cards), mail that leverages voter identity and social
    accountability, and persuasion mail can increase turnout.

    GOTV Early Vote & VBM Examples


    Early Vote: Treat it like every day is election day
    VBM (Vote by Mail): Most traditional mail doesnt work.
    * Official Looking black and white looks best
    * No Message just provide the service

    Effective GOTV Script Tips


    Remind people that voting records are public.
    Talk voters through a voting plan.
    Remind voters of their previous commitment to
    vote.
    Emphasize high expected turnout in election
    and that their vote matters.
    Emphasize that you are local.
    Highlight voter identity.
    (Also, explain to volunteers why script is important!)

    Effective GOTV Script


    Hi Chris, this is Kelley Im a volunteer in the
    Whittier neighborhood calling from the OByrne
    campaign.
    Official records show that you are a voter and
    we are calling voters like you to say thank you.
    Thank you for being a voter! (pause)
    Since you are the kind of person who votes
    and cares about the community, we want to let
    you know Claudia OByrne has a history of
    getting things done for us as a city councilor and
    wants to bring that track record to the capitol as a state
    representative.
    Can we count on your vote on November 4?

    Local

    Public Record

    Identity labeling:
    Voting = positive

    Candidate name
    and basic info

    Commitment to
    vote

    Effective GOTV Script


    Great! We are calling people in Whittier and it looks like a
    lot of people will be voting this year.

    High turnout,
    part of the herd

    It is an exciting racebut its going to be close and


    your vote can make the difference.

    Youve got
    power

    Your polling place is Hobart Elementary on Fairfax. On


    Election Day, polls are open from 7 am to 7 pm. Do you
    know when you might go to vote? In the morning,
    afternoon, evening? (pause)

    Voting plan

    So do you think youll head to the polling place from your


    home, work, or somewhere else? Do you know how
    youll get there? Do you need a ride? Great!
    Again, thank you for being a good citizen who votes,
    and for your promise to vote this year. We hope to
    be able to thank you again for voting on Tuesday,
    November 4th.

    Thank you and


    accountability

    Calculate Volunteer Shifts


    Smith Township Needs
    Vote Goal = 11,496
    Early Vote = 2875
    Remaining Voters = 8622
    We can make:
    25 GOTV phone contacts/ hour
    8 GOTV door contacts/ hour
    3 hours to a volunteer shift
    So we will need
    345 volunteer phone hours (115 vol. shifts), OR
    1078 volunteer door hours (360 vol. shifts), OR
    90 Phone shifts (6750 voters) + 78 Canvass shifts (1872 voters)

    Vote By Mail Timeline


    (Working from Election Day back)

    11/2 - CHASE!!!
    10/26 - 11/2 - VOLUNTEER CHASE!!!
    10/22 - 10/25 - CHASE LIVE CALLS - (PAID)
    10/21 - GOTV mail arrives with ballots
    10/18 - Begin returning VBM requests to Election officials
    10/14 - GOTV mail created and to printer
    10/12 - VBM requests received - data entry daily
    10/9 - 10/16 - Live chase calls for VBM requests
    10/7 - Robo reminder call for VBM requests
    10/5 - VBM request cards sent to targeted group

    The 4 Day Ramp Up


    Friday
    - All data entered and universe set - no more persuasion!
    - Turf cut (and printed!), canvass packets created
    - Everything is ready
    Saturday & Sunday
    - Get some sleep
    - Canvasses and Phonebanks at maximum all day
    - Visibilities, door hangers, final mail reminder
    - Goal of going through GOTV universe twice
    Monday
    - GOTV rally
    - Canvasses and Phonebanks at maximum all day
    - Visibilities, door hangers, final mail reminder
    - Refine your universe w/ data and EV info

    ELECTION DAY!

    Phonebanks and Canvasses

    Poll watchers
    - Prioritize key precincts
    - Call in turnout numbers
    - Report any funny stuff at the polls

    Boiler room
    - Information center on Election
    Day
    - Reallocated resources where
    needed

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