PUBLIC AND

MULTINATIONAL
HOTEL CHAIN IN
INDIA

By

Course Title: MTHM

Subject Title: Hotel and Resort
Submitted by: Mahora
Submitted To: Shamima
nces tab, in the Citation

Management

INTRODUCTION

India is an incredible tourist destination. Visitors to India are enchanted by the

richness of its culture, touched by the warmth of its people, amazed by the grandeur
of its monuments and delighted by the excellent standards of its hotels.There are
numerous hotel chains in india. India for You highlights some of the leading hotel
chains of India. These India hotels chains is renowned and some less frequented
tourist destinations, offer world-class services, as well as traditional Indian
hospitality. Some of the leading international hotel chains have their properties
housed across major cities in India. These hotels in India enables you to experience
the same standards of service that you can expect in any leading hotel in the world,
along with India's unique charm.
Stay in the hotels of the leading hotel chains of India and you're sure to have a
pleasant and memorable stay. Whether it's a luxurious palace hotel or a serene
wildlife resort, hotel chains in India offer an ideal place to rest and relax before you
head out for another days adventure, exploring the wonders of India.

TOP 10 HOTELS IN INDIA

Oberoi Udaivilas, Udaipur
2. Taj Mahal Palace & Tower, Mumbai
3. Oberoi Rajvilas, Jaipur
4. Four Seasons, Mumbai
5. The Imperial, New Delhi
6. Leela Palace Kempinski
7. Maurya Sheraton, New Delhi
8. Taj Lake Palace, Rajasthan
9. Taj West Wind, Bangalore
10. Aman Resorts Amanbagh, Alwar
1.

BEST HOTEL CHAIN IN INDIA

TAJ GROUP OF HOTELS IN INDIA

The most popular name that is almost synonymous to hospitality in India is that of the Taj Group.
Offering the best hotels across various genres like business hotels, heritage resorts, luxury hotels and
even sea resorts, the Taj Group is definitely the best in the field.

THE OBEROI GROUP OF HOTELS IN INDIA

One of the most prominent names among the hotel chains of India is the Oberoi Group. It also owns
several properties in exotic places like Australia and Mauritius. With its world class facilities and
efficient staff to manage and play the perfect Indian hosts, the Oberoi hotels is no doubt a great feather
on the grand cap of tourism in India.

LE MERIDIEN GROUP OF HOTELS

The Le Meridien Group of Hotels has played an instrumental role in playing the perfect host to the
millions of tourists and guests coming here. It is a luxury brand of great fame and reflects the inherent
Le Meridien touch of elegance and class through all its properties in India. It is no wonder one of the
exclusive hotel chains of India.

BEST WESTERN GROUP

A world famous name when it comes to hospitality and service, the Best Western Group owns several
properties across India. Each of the hotels has been equipped with numerous features to enable a
cozy comfortable stay to the guest. Browse through the pages of Indfy.com to know about the
properties and amenities offered in the hotels of Best Western Group.

ASHOK GROUP OF HOTELS

Ashok Group Hotel and Resorts

India

Ashok Hotel, (Ashok Group) New Delhi

15 km from International Airport. 10 km from Domestic Airport. 9 km from New Delhi
Railway Station. Within a 2 Km radius of Rastrapati Bhawan (Presidential Palace), 6
km from commercial shopping district of Connaught Place; and Pragati Maidan,
venue of trade exhibitions and fairs. .......

Address : 50 B Chanakyapuri, New Delhi - 110021, India

Indraprastha Hotel, (Ashok Group) New Delhi
Hotel Indraprastha is Ashok Group's first budget hotel in Delhi. Hotel Indraprastha is
a trendesetter in many ways. Its varying accommodation of 4 beded, twin bedded
rooms lay an accent on providing the basic amenities in a hygienic atmosphere. The
interiors are representative of regional art and craftsmanship. ......
Address : 19 Ashoka Road, New Delhi - 110001, India
Samrat Hotel, (Ashok Group) Delhi (Capital of India), India
Set in beautifully landscapped gardens which it shares with Delhi's landmark ashok
Hotel, the Samrat is an elegant stone and marble structure built around a central
flower-filled atrium and open-air courtyard. At Hotel Samrat, conventions and
conferences are events to remember. Most modern business amenities, set amidst
perfect conferencing ambience. ........
Address : Kautilya Marg, Chanakyapuri, New Delhi - 110021, India
Hotel Janpath, (Ashok Group) Delhi (Capital of India), India
Hotel Janpath situated at Janpath, 20 km from International Airport. 15 km from
Domestic Airport. 2 km from New Delhi Railway Station. 1 km from Connaught
Place. Hotel offers213 A/C Accommodation including - 66 singles, 131 doubles and
16 suites and lots more.........
Address : Janpath, New Delhi - 110001, India
Hotel Jaipur Ashok, (Ashok Group) Jaipur, Rajasthan, India
The Jaipur Ashok, Ashok Group's hotel in the Pink City, offers visitors the elegance
of a small Rajasthani Palace - like residence with all the comforts of a modern hotel.
The Romantic, pink-turreted and balconied, it captures the charm of the princely city
that was built in accordance with the ancient Hindu treatise on architecture. Set in a
lovely garden flanking the spacious green roundabout at Bani Park, the hotel is only
a few minutes drive from the hustle and bustle of the walled city. ........
Address : Jai Singh Circle, Bani Park, Jaipur - 302016 Rajasthan, India
Lalitha Mahal Palace, (Ashok Group) Mysore, Karnataka, India
Regal ambience mirrored in Italian marble floors and crystalled chandeliers. The
Lalitha Mahal Palace. Built by the Maharaja of Mysore to host the Viceroy of India,
today it's a hotel princely to the last detail. Where the most modern luxuries and
comforts come wraped in royal regalia. Where decision-makers of the corporate

world confer under high-xaulted glass domes. Where delectable cuisine comes your
way on a silver platter. ........
Address : Mysore - 570 011 Karnataka, India
Bharatpur Forest Lodge, (Ashok Group) Bharatpur, Rajasthan, India
A delight for bird-watcher, Bharatpur, today, is famous for the Keoladeo National
Park, where several indigenous bird species and migratory fowl, some from as far
away as Siberia, come annually during winter to rest and breed. And within the
sanctuary is "Hotel Bharatpur Ashok" providing base for those who love nature. An
ideal place for study of nature and about various birds. ........
Address : Inside Keoladeo National Park, Bharatpur - 321001, India
Hotel Kalinga Ashok, (Ashok Group) Bhubaneswar, Orissa, India
The Temple city of Bhubaneswar presents a glimpse into two thousand-five-hundred
years of history. The Ashok Group's Hotel Kalinga Ashok complements this ancient
city. The hotel is a gracious blend of traditional courtesy and modern living with an
ambience that includes Orissa handicrafts, handlooms and cuisine to create the
complete Orissan experience. ........
Address : Gautam Nagar, Bhubaneswar - 751014 Orissa, India
Hotel Jammu Ashok, (Ashok Group) Jammu, Jammu & Kashmir, India
On the first elevation of the Himalayan Range, at the doorstep to the enchanting
Valley of Kashmir, stands Hotel Jammu Ashok. Modern and comfortable, it is perfect
setting for the discovery of Jammu, the winter capital of the past rulers of Kashmir
and its present-day Government. Also a convenient base for pilgrimage to Shri Mata
Vaishno Devi Shrine........
Address : Opp. Amar Mahal, P.B. No. 60, Jammu (J&K State) , India
Hotel Pondicherry Ashok, (Ashok Group) Pondicherry, Tamil Nadu, India
Hotel Pondicherry Ashok, the only 3 star beach resort, is one of the few beach
resorts on the eastern coastline of the vast southern expanse of The Bay of Bengal.
On one side the sun and surf washed beach and on the other hand the greens offer
you an exquisite mixture of solitude from the far maddening crowd and hustle bustle
of the city life. What Pondicherry offers on break of your holiday is lesser said then
better. ........
Address : East Coast Road, Chinakalapet, Pondicherry - 605014, India

Hotel Lake View Ashok, (Ashok Group), Bhopal, Madhya Pradesh, India
The modern industrial city of Bhopal, with lakes and a salubrious climate, is also a
center for arts. The new four-storeyed Hotel Lake View Ashok, situated atop Shamla
Hills, overlooks the main lake. With its extensive landscaped area, the hotel has a
unique architectural design, with two floors above and two floors below the lobby
level. ........
Address : Shamla Hills, Opp. TV Tower Premises, Bhopal - 462013 Madhya
Pradesh, India
Hotel Ranchi Ashok, (Ashok Group) Ranchi, Jharkhand, India
Hotel Ranchi Ashok is located at Ranchi, the capital city of Jharkhand, Ranchi is
also a popular hill station with hillocks, glades, lakes and waterfalls. The hotel,
centrally located (2 Km from Airport / 3 Km from Railway Station / 1.5 Km from city
centre) on 2.70 acres of land, offers all amenities of a 3 Star Category hotel.
Address : P.O. Hinoo, Doranda, Ranchi, Jharkhand, Pin Code - 834002, India
Hotel Nilachal Ashok, (Ashok Group), Puri, Orissa, India
To meet the need of the tourist on a beach holiday in Puri, Nilachal Ashok has been
built close to the white sands of Puri. Nearby is the temple of Lord Jagannath, a
famous pilgrim center in the State of Orissa. Hotel is very close to Puri Railway
Station just 01 kms away, 02 kms from Puri Bus Stand and 65 km from
Bhubaneswar Airport. ........
Address : Adjoining Raj Bhawan, VIP Road, Puri - 752001 Orissa, India

SWOT ANALYSIS

Ashok Group

Parent Company

India Tourism Development Corporation Limited (ITDC)

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Indias host to the world

USP

Represents Indian traditional grandeur

STP

Segment

Mid-Market and Upscale Segment

Target Group

Business and leisure travelers, foreigners

Positioning

Real representation of Indian hospitality

SWOT Analysis
1. Government aided with a good workforce
2. Years of expertise in the hospitality sector

Strength

3. Brand equity and strong brand presence in India

4. Around 16 hotels across India. They are increasing their
hold in India through the Ashok Alliance Hotels scheme

Weakness

1. Changing consumer behavior and requirements

2. Insufficient marketing and digitalization as compared to
global players
3. No global presence as compared to other leading hotel
chains
1. Increasing desire to visit hotels with an air of authenticity
2. Hotel management is now a popular career choice, using
their expertise to train the youth, hence, increasing
manpower to be recruited
3. Increased influx of foreigners visiting the country looking to
experience Incredible India
4. There is a shortage of rooms in the Indian Hotel Industry

Opportunity

5. Increase in business travel within the country

1. Global leaders are increasing their penetration in the
country
2. Competitors are offering more innovative services

Threats

3.Increasing terrorist attacks

Competition

Competitors

1.Taj Hotels

TAJ HOTEL
COMPANY INTRODUCTION
The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively
known as Taj Hotels Resorts and Palaces and is recognised as one of Asia's largest
and finest hotel company. Incorporated by the founder of the Tata Group, Mr.
Jamsetji N. Tata, the company opened its first property, The Taj Mahal Palace Hotel,
Bombay in 1903. The Taj, a symbol of Indian hospitality, completed its centenary
year in 2003.
Taj Hotels Resorts and Palaces comprises 93 hotels in 55 locations across India
with an additional 16 international hotels in the Maldives, Malaysia, Australia, UK,
USA, Bhutan, Sri Lanka, Africa and the Middle East.
Spanning the length and breadth of the country, gracing important industrial towns
and cities, beaches, hill stations, historical and pilgrim centres and wildlife
destinations, each Taj hotel offers the luxury of service, the apogee of Indian
hospitality, vantage locations, modern amenities and business facilities.
IHCL operate in the luxury, premium, mid-market and value segments of the market
through the following:
Taj (luxury full-service hotels, resorts and palaces) is our flagship brand for the
world's most discerning travelers seeking authentic experiences given that luxury is
a way of life to which they are accustomed. Spanning world-renowned landmarks,
modern business hotels, idyllic beach resorts, authentic Rajput palaces and rustic
safari lodges, each Taj hotel reinterprets the tradition of hospitality in a refreshingly
modern way to create unique experiences and lifelong memories.
Taj also encompasses a unique set of iconic properties rooted in history and
tradition that deliver truly unforgettable experiences. A collection of outstanding
properties with strong heritage as hotels or palaces which offer something more
than great physical product and exceptional service. This group is defined by the
emotional and unique equity of its iconic properties that are authentic, nonreplicable with great potential to create memories and stories.
Taj Exotica is our resort and spa brand found in the most exotic and relaxing
locales of the world. The properties are defined by the privacy and intimacy they
provide. The hotels are clearly differentiated by their product philosophy and service
design. They are centered around high end accommodation, intimacy and an
environment that allows its guest unrivalled comfort and privacy. They are defined
by a sensibility of intimate design and by their varied and eclectic culinary
experiences, impeccable service and authentic Indian Spa sanctuaries.
Taj Safaris are wildlife lodges that allow travelers to experience the unparalleled
beauty of the Indian jungle amidst luxurious surroundings. They offer India's first
and only wildlife luxury lodge circuit. Taj Safaris provide guests with the ultimate,
interpretive, wild life experience based on a proven sustainable ecotourism model.

Parent Company
Category
Sector

Taj Hotels
Indian Hotels Corporation
Hotels
Tourism and Hospitality

Tagline/ Slogan
USP
Segment
Target Group
Positioning

Strength

Weakness

Opportunity

Threats

Competitors

Indias leading hospitality chain

Extravagant Indian Interiors
STP
Leisure and business travelers
Upper class, business travelers
Prime location, luxury living with Indian values
SWOT Analysis
1. Group comprises 93 hotels in 55 locations across India
with an additional 16 international destinations
2. Employee strength over 13000 people
3. The perfect experience of Indian luxury living
4. Employee retention due to good brand image
5. Considered to be the most premium hotel chain in India
6. Top-of-the-mind brand recall
1. Limited market share due to tough competition from
international and domestic players means
2. Terrorist attacks left a question over the security
1. Introduce better membership plans
2. Improve hygiene standards
3. Upgrade to international methods of work
1. Other heritage properties
2.Competitors upgrading to international standards of work
ethic
3. Expectation of clients in terms of technological
development
Competition
1. Leela Group of Hotels
2. Oberoi Hotels and Resorts

TAJ SUCCESSFUL HOTEL GROUP

Their vision
Says Managing Director, R.K. Krishnakumar, The vision for the Taj Group is for it to
be a select chain, present globally. Asian, perhaps in character, but absolutely
international in terms of systems and processes and with a strong West European
focus. The way forward was to make sure that the entire Taj team is imbued with the
missionary zeal to sell the brand.

Their customers
International travelers from the bulk of the market for the Taj, particularly in the
metros. Even the profile of the Indian customer was changing. But overall, the Taj
has a higher dollar rate of revenue approximately 70 per cent comes from
international guests.
Expansion
The chain started expansion only in the 1970s under the leadership of Ajit Kerkar.
Kerkar had a big role to play in the rapid expansion of the Taj. The Taj
Intercontinental (the new wing) was built in 1971.
Pioneers
In the early seventies came the Lake Palace in Udaipur. The company pioneered
the concept of conversion of century-old palaces into hotels. Today this has become
an USP of the Taj group.
In the mid 1970s the chain expanded to Chennai (Taj Coromandel and the
Fishermans Cove) and Fort Aguada at Goa. Here too, Taj scored over the others
with its timing. At that time, Goa was not as much of a tourists paradise that I it
became later on. Around the same time it set up the Taj Ganges in Benares and
started international flight kitchens too.
Strength
1. Group comprises 93 hotels in 55 locations across India with an additional 16
international destinations
2. Employee strength over 13000 people
3. The perfect experience of Indian luxury living
4. Employee retention due to good brand image
5. Considered to be the most premium hotel chain in India
6. Top-of-the-mind brand recall

Conclusion
Some brands die a quiet death, others are swallowed by bigger, more powerful brands. Some,
however, withstand the test of time. Like the Taj. Our Taj. However, the hotel has faced some
rough times. The Indian Hotel Industry went through a recession in the nineties but the Taj
survived it better than most hotels. Their investment plans continued unabated, share prices
remained buoyant and dividend payment kept up.

References
http://www.tajhotels.com/About-Taj/Company-Information/default.html

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