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    Introduction Dutch Lady

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    nurul
    Dutch Lady Milk Industries Berhad is a leading dairy company in Malaysia that manufactures and distributes sweetened condensed milk, milk powder, dairy products and fruit juice drinks. It has been operating in Malaysia since 1963 and was the first milk company listed on the Kuala Lumpur and Singapore stock exchanges. Over the years, Dutch Lady has expanded its product portfolio and developed new products like sterilized milk, yoghurt, and growing up milk. It faces competition from Nestle but maintains its market leadership through product innovation and a focus on nutrition. The company aims to further strengthen its position as the leading dairy company through continuous growth.

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    Introduction Dutch Lady

    Uploaded by

    nurul
    6K views4 pages
    Dutch Lady Milk Industries Berhad is a leading dairy company in Malaysia that manufactures and distributes sweetened condensed milk, milk powder, dairy products and fruit juice drinks. It has been operating in Malaysia since 1963 and was the first milk company listed on the Kuala Lumpur and Singapore stock exchanges. Over the years, Dutch Lady has expanded its product portfolio and developed new products like sterilized milk, yoghurt, and growing up milk. It faces competition from Nestle but maintains its market leadership through product innovation and a focus on nutrition. The company aims to further strengthen its position as the leading dairy company through continuous growth.

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    Dutch Lady Milk Industries Berhad is a leading dairy company in Malaysia that manufactures and distributes sweetened condensed milk, milk powder, dairy products and fruit juice drinks. It has been operating in Malaysia since 1963 and was the first milk company listed on the Kuala Lumpur and Singapore stock exchanges. Over the years, Dutch Lady has expanded its product portfolio and developed new products like sterilized milk, yoghurt, and growing up milk. It faces competition from Nestle but maintains its market leadership through product innovation and a focus on nutrition. The company aims to further strengthen its position as the leading dairy company through continuous growth.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    6K views4 pages

    Introduction Dutch Lady

    Uploaded by

    nurul
    Dutch Lady Milk Industries Berhad is a leading dairy company in Malaysia that manufactures and distributes sweetened condensed milk, milk powder, dairy products and fruit juice drinks. It has been operating in Malaysia since 1963 and was the first milk company listed on the Kuala Lumpur and Singapore stock exchanges. Over the years, Dutch Lady has expanded its product portfolio and developed new products like sterilized milk, yoghurt, and growing up milk. It faces competition from Nestle but maintains its market leadership through product innovation and a focus on nutrition. The company aims to further strengthen its position as the leading dairy company through continuous growth.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    At a glance
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    Dutch Lady is a leading dairy company in Malaysia that produces various milk products. It started in 1963 and has grown to become a market leader in several product categories.

    Dutch Lady's mission is to help Malaysians move forward in life with trusted dairy nutrition. Their vision is to further strengthen their position as the leading dairy company through continued growth.

    Some of Dutch Lady's current strategies include developing a diverse product range, brand strategy, staffing strategy, and financial strategy involving capital investment.

    Introduction

    Dutch Lady Milk Industries Berhad is one of among outstanding listed company in Malaysian Stock
    Exchange (Bursa Saham Malaysia). Dutch Lady Milk Industries Berhad engages in the

    manufacture and distribution of sweetened condensed milk, milk powder, dairy products, and
    fruit juice drinks principally in Malaysia. It sells infant formula, growing-up milk, powdered
    milk, condensed milk, UHT milk, sterilized milk, pasteurized milk, cultured milk,
    Yoghurt, and fruit juice drinks

    1963- Dutch Lady Malaysia started as Pacific Milk Industries (Malaya) Sdn Bhd where it was
    commissioned to produce sweetened condensed milk in its Petaling Jaya factory
    It was FrieslandFoodss first product facility based outside of the Netherlands
    1968-Pacific Milk Industries (Malaya) became the first milk company in Malaysia to be listed on the
    Stock Exchanges of Kuala Lumpur and Singapore.
    1975- The company changed its name to Dutch Lady Baby Industries (Malaya)
    1983- Introduce new products into the Malaysian market-sterilised milk were locally produced and
    sold in plastic bottles.
    1988- Fruits yoghurt and growing up milk were introduced into the market
    2000- The company changed again its name to Dutch Lady Milk Industries Berhad
    2003-New corporate tagline Get Ready for Life to profile vitality through healthy lifestyle and
    activities
    -Dutch Lady upgrade the ISO 9001:1994 certification to ISO 9001:2000 standard
    2011- Dutch Lady Malaysia was reported as the market share leader in the growing up milk segmentwith the Dutch Lady brand holding 40% of national market share.
    Reported to be an achieve its RM1 billion sales target for 2013

    Background of Dutch Lady Company


    Mission
    Helping Malaysians move forward in life with trusted dairy nutrition
    Vision
    To further strengthen our position as the leading dairy company, diving growth
    Annual report

    Current Competitors
    Nestle
    Competitors strategy - continuously improvement of quality, innovation
    Nestle future strategies and goal to enhance the companys reputation, innovation

    DUTCH LADY
    Strength

    Weakness

    Nestle

    Big brand and trustworthy


    Innovative product
    Variety diary product
    Extra essential nutrition

    Brand strength
    Outstanding Research and
    development capabilities

    Lack of product
    Lack of attractiveness

    History of product recall


    Becoming complacent

    Current production and operations problem


    -uncertainty of raw materials prices
    Can cause increase product prices on the customer
    -Ineffective management system
    In the 1st quarter ended March 31, 2012 the net profit is RM27.46 million
    In the same quarter last year I RM28.33 million

    Strategies analysis
    -marketing strategy
    -operation
    -financial

    Marketing strategy
    =diverse product range, develop new market and achieve high product quality

    =develop brand strategy


    =Launched 3 products which have reduced their sugar content
    =Launched Sugar Reduction Campaign

    Operation strategy (masok kan iso and halal bagai)


    =staffing strategy
    =innovation in products
    Financial strategy
    =Capital intensive investment (attract more investor to invest in the company)

    RECOMMENDATION
    1. R&D
    - Diverse product range
    - Improved in term of nutrition and taste
    - Developed another type of milk
    2. Differentiation of the other product
    -Keep the product under quality control and assurance, food safety policy
    - Increase the confident of the consumer to buy product Dutch Lady
    3. Need to maintain proactive leader
    -With a powerful research and development team
    4. Dutch Lady current strategies are out of date

    FLOW OR STEPS OF IMPLEMENTATION


    Evaluate the problem -> R&D -> Implementation -> Feedback
    The rational and the improvement that likely to achieve after implementation
    -increase of range of the customer and market
    -customer also have many choice
    -achieve the quality standards

    Conclusion
    Dutch Lady offers healthier products and help improve the nutritional intake of Malaysia

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