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12/18/13

Tagline Guru | Slogans & Jingles

MEET THE GURU

NUTS & BOLTS

NEWS & RESULTS

FROM THE GURU

BEHIND THE CURTAIN

TAGLINEPEDIA

TAG THE GURU

Slogan & Jingle List

FUNCTIONAL
CHARACTERDRIVEN
ALIGNED WITH
A CATEGORY
ASPIRATIONAL
CITY MOTTOS &
MONIKERS
MOVIE TAGLINES

It is widely thought that primitive man may have used slogan-like utterances to communicate the value
proposition of an idea, such as the inventor of the wheel who grunted to a skeptical audience: Its round. It rolls.
Any questions?
The parallel development of commercial advertising and modern psychology in the late 19th century witnessed
the ascendancy of the slogan, which soon became the accepted method of branding everything from soup to
nuts.
Since the advent of commercial television, corporate taglines, ad slogans, and jingles have been fighting the
front-line battle to penetrate our minds, win our hearts, and open our wallets. Do these so-called brand-bites
exercise a profound influence on our language, media, and culture? In a word, yes!

U.S. PRESIDENTIAL
CAMPAIGN
The following is a list of more than 400 nominated slogans and jingles from which the most influential were
SLOGANS
ranked in TaglineGurus Slogan & Jingle Survey.
SOBRIQUETS
TAGLINE HALL
OF SHAME

TAKE YOUR
TAGLINE TO THE
NEXT LEVEL:

Slogans
Better by Adobe.

Adobe

The road will never be the same.

Acura

Ask about it at work.

Aflac

We know money.

AIG

Stronger than dirt.

Ajax

I cant believe I ate the whole thing.

Alka-Seltzer

Mama mia, thatsa spicy meatball.

Alka-Seltzer

Try it, youll like it.

Alka-Seltzer

The relief goes on.

Allegra

Youre in good hands with Allstate.

Allstate Insurance

Doesnt your dog deserve Alpo?

Alpo Dog Food

Works like a dream.

Ambien

Something special in the air.

American Airlines

Behold the power of cheese.

American Dairy Association

Dont leave home without it.

American Express

Do more.

American Express

My life. My card.

American Express

For fast, fast, fast relief.

Anacin

Legendary reliability.

APC

Think different.

Apple Computer

The power to be your best.

Apple Computer

Think outside the box.

Apple Computer

Reach out and touch someone.

AT&T

The worlds networking company.

AT&T

Never follow.

Audi

We try harder.

Avis

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Avis

Higher standards.

Bank of America

Thank you for your support.

Bartles & Jaymes

Bayer works wonders.

Bayer Aspirin

Flick my Bic.

Bic

We mean clean.

Bissell

Lifes messy. Clean it up!

Bissell

Sheer driving pleasure.

BMW

The ultimate driving machine.

BMW

Better sound through research.

BOSE

The quicker picker-upper.

Bounty

When youve got it, flaunt it.

Braniff Airlines

Fill it to the rim with Brim.

Brim Decaffeinated Coffee

Hope, triumph, and the miracle of medicine.

Bristol-Myers Squibb Co.

The way to fly.

British Airways

The worlds favourite airline.

British Airways

Wassup?!

Budweiser

The king of beers.

Budweiser

It just tastes better.

Burger King

Have it your way.

Burger King

Break through.

Cadillac

A can a week, thats all we ask.

California Almond Growers

Got milk?

California Milk Processor Board

Calgon, take me away.

Calgon Toiletries

Between love and madness lies obsession.

Calvin Klein

Nothing comes between me and my Calvins.

Calvin Klein Jeans

Id walk a mile for a camel.

Camel

For negative people.

CameraWorld

Whats in your wallet?

Capital One

For virtually spotless dishes.

Cascade

Turning partnership into energy.

ChevronTexaco

Please dont squeeze the Charmin.

Charmin

Get your own box.

Cheez-It

A silly millimeter longer.

Chesterfield Cigarettes

Like a rock.

Chevy Trucks

Its not nice to fool Mother Nature.

Chiffon Margarine

Inspiration comes standard.

Chrysler

Will you be ready?

Cialis

Empowering the Internet generation.

Cisco Systems

Live richly.

Citi

If Ive only one life, let me live it as a blonde.

Clairol

Does she or doesnt she?

Clairol

The antidote for civilization.

ClubMed

The source for computing and technology.

CNET

The most trusted name in news.

CNN

Coca-Cola refreshes you best.

Coca-Cola

The pause that refreshes.

Coca-Cola

Have a coke and smile.

Coca-Cola

The silver bullet.

Coors

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Tagline Guru | Slogans & Jingles

Cotton. The fabric of our lives.

Cotton Incorporated

If you want to capture someones attention, whisper.

Coty Perfume

Healthy, beautiful smiles for life.

Crest

Look, Ma, no cavities!

Crest

Cooks who know trust Crisco.

Crisco Vegetable Shortening

Love it for life.

Dannon Yogurt

A diamond is forever.

DeBeers

Easy as Dell.

Dell Computer

Youll love the way we fly.

Delta Airlines

We love to fly and it shows.

Delta Airlines

Were cooking now.

Dennys

Restoring the joy of motion.

DePuy Orthopedics

We move the world.

DHL

Yellow. The new Brown.

DHL

Competition. Bad for them. Great for you.

DHL

Arent you glad you use Dial? Dont you wish everybody did?

Dial Soap

The happiest place on earth.

Disneyland

Time to make the doughnuts.

Dunkin Donuts

The miracles of science.

DuPont

Better living through chemistry.

DuPont

The power of all of us.

eBay

The worlds online marketplace.

eBay

When EF Hutton talks, people listen.

EF Hutton

Nothing sucks like an Electrolux.

Electrolux

When youre crazy for chicken.

El Pollo Loco

It keeps going, and going, and going...

Energizer Batteries

See your way forward.

Epiphany

Quality in everything we do.

Ernst & Young

Put a tiger in your tank.

Esso (Exxon)

Dont just travel. Travel right.

Expedia.com

Good taste is easy to recognize.

Fancy Feast

Our business is the American dream.

FannieMae

Relax, its FedEx.

FedEx

The world on time.

FedEx

When it absolutely, positively has to be there overnight.

FedEx

Play. Laugh. Grow.

Fisher-Price

Its not just for breakfast anymore.

Florida Orange Juice Growers


Association

Built for the road ahead.

Ford

Ford has a better idea.

Ford

Quality is job one.

Ford

Fosters Australian for beer.

Fosters Australian Beer

Fair and balanced.

Fox News

Extinct is forever.

Friends of the Animals

Say it with flowers.

FTD

Imagination at work.

General Electric

We bring good things to life.

General Electric

Celebrate the moments of your life.

General Foods

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Tagline Guru | Slogans & Jingles

Two words to the wise.

Georgia Federal

Babies are our business.

Gerber

Shouldnt your baby be a Gerber baby?

Gerber

My wife, I think Ill keep her.

Geritol

Look sharp, feel sharp.

Gillette

The best a man can get.

Gillette

Never let em see you sweat.

Gillette Dry idea

Dont get mad. Get GLAD.

GLAD

The best tires in the world have Goodyear written all over them.

Goodyear

Leave the driving to us.

Greyhound

Pardon me, do you have any Grey Poupon?

Grey Poupon

Its a great time to be alive.

Guidant

Dont be vague, ask for Haig.

Haig Scotch Whiskey

When you care enough to send the very best.

Hallmark

American by birth. Rebel by choice.

Harley Davidson

Hey! How about a nice Hawaiian Punch?

Hawaiian Punch

We answer to a higher authority.

Hebrew National

Hertz puts you in the drivers seat.

Hertz

57 varieties

H.J. Heinz

Invent.

Hewlett Packard

Pleasing people the world over.

Holiday Inn

The power of dreams.

Honda

Wheres the cream filling?

Hostess Cakes

Were behind you every step of the way.

Huggies

Solutions for a small planet.

IBM

Intel Inside.

Intel

Manly yes, but I like it, too.

Irish Spring Soap

Pure clean, pure Ivory.

Ivory Soap

99.44% pure.

Ivory Soap

Jacks back!

Jack in the Box

Dont dream it. Drive it.

Jaguar

Americas most famous dessert.

Jell-O

Nothing runs like a Deere.

John Deere

The right relationship is everything.

JPMorgan Chase Bank

100% juice for 100% kids.

Juicy Juice

Thrive.

Kaiser Permanente

Every kiss begins with Kay.

Kay Jewelers

Theyre g-r-r-r-eat!

Kellogs Frosted Flakes

Start aging smart.

Kelloggs Smart Start

Finger-lickin good!

Kentucky Fried Chicken

Nobody does chicken like KFC.

KFC

Kid tested. Mother approved.

Kix Cereal

Share moments. Share life.

Kodak

Its time for clarity.

KPMG

What happens here, stays here.

Las Vegas Convention and Visitors


Authority

Betcha cant eat just one.

Lays Potato Chips

When banks compete, you win.

LendingTree

The relentless pursuit of perfection.

Lexus

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Tagline Guru | Slogans & Jingles

The relentless pursuit of perfection.

Lexus

Ive fallen and I cant get up.

LifeCall

Hey, Mikey...he likes it!

Life Cereal

Always a bridesmaid, but never a bride.

Listerine

Because Im worth it.

LOral

Magically delicious.

Lucky Charms

Lucky Strike means fine tobacco.

Lucky Strike

Creating value through true convergence.

Lucent Technologies

Melts in your mouth, not in your hands.

M&Ms

Come to Marlboro Country.

Marlboro

There are some things that money cant buy. For everything
else theres MasterCard.

MasterCard

Good to the last drop.

Maxwell House

I want my Maypo.

Maypo

Our repairmen are the loneliest guys in town.

Maytag Appliances

Passion for the road.

Mazda

Did somebody say McDonalds?

McDonalds

Is it live or is it Memorex?

Memorex

Tastes so good cats ask for it by name.

Meow Mix

Merrill-Lynch is bullish on America.

Merrill-Lynch

MGM means great movies.

MGM

Because so much is riding on your tires.

Michelin

Lose the carbs. Not the taste.

Michelob Ultra

Your potential. Our passion.

Microsoft

Where do you want to go today?

Microsoft

Its Miller time!

Miller Beer

The champagne of bottled beer.

Miller High Life

Everything you always wanted in a beer. And less.

Miller Lite

Tastes great, less filling.

Miller Lite

Wake up and drive.

Mitsubishi Motors

One client at a time.

MorganStanley

When it rains, it pours.

Morton Salt

Medicine with muscle.

Motrin

Do the Dew.

Mountain Dew

Beef. Its whats for dinner.

National Cattlemens Beef Association

Take a bite out of crime.

National Crime Prevention Council

Pork. The other white meat.

National Pork Board

You could learn a lot from a dummy. Buckle up!

National Highway Traffic Safety


Administration

Must see TV.

NBC

Break out of the ordinary.

Nestles Butterfinger

I love New York.

New York State Division of Tourism

All the news thats fit to print.

The New York Times

Just do it.

Nike

At the heart of the image.

Nikon

Only fit for a king. Nine Lives.

Nine Lives Cat Food

Enjoy the ride.

Nissan

Connecting people.

Nokia

Take it all off.

Noxzema

The nighttime sniffling sneezing coughing aching stuffy head

NyQuil

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Tagline Guru | Slogans & Jingles

The nighttime sniffling sneezing coughing aching stuffy head


fever so you can rest medicine.

NyQuil

Taking care of business.

Office Depot

Its not your fathers Oldsmobile anymore.

Oldsmobile

The mark of a man.

Old Spice

Changes everything.

OneTouch

Software powers the Internet.

Oracle

Ore-Ida! Its all-righta!

Ore-Ida

No rules. Just right.

Outback Steakhouse

Grab the Southwest by the bottle.

Pace Picante Sauce

Catch our smile.

Pacific Southwest Airlines

Ask the man who owns one.

Packard

Slightly ahead of its time.

Panasonic

The flavor says butter.

Parkay Margarine

This is your brain. This is your brain on drugs.

Partnership for a Drug-Free America

We will sell no wine before its time.

Paul Masson

Pepperidge Farm remembers.

Pepperidge Farm

Come alive! Youre in the Pepsi generation.

Pepsi

The taste of a new generation.

Pepsi

Pepsi, for those who think young.

Pepsi

Pepsi-Cola hits the spot.

Pepsi

It takes a tough man to make a tender chicken.

Perdue Chicken

Where the pets go.

Petco

The best kept automotive secret in America.

Peugeot

Talk. Theyll listen.

Philip Morris

Famously fresh.

Planters Peanuts

Lifts and separates.

Playtex Cross-Your-Heart Bra

The fun develops instantly.

Polaroid

Get a piece of the rock.

Prudential

Something to smile about.

Quaker Oatmeal

Mm, mm, mm, mm, mm...toasty!

Quiznos

Spirit of service.

Qwest

Ride the light.

Qwest

Youve got questions, weve got answers.

Radio Shack

RAID kills bugs dead.

RAID

I liked it so much I bought the company.

Remington

How well do you share?

Ricoh

How do you spell relief? R-O-L-A-I-D-S.

Rolaids

Get out there.

Royal Caribbean Cruise Lines

Ingredients for life.

Safeway

Experience success.

Salesforce.com

Everything you love about coffee.

Sanka

The beer that made Milwaukee famous.

Schlitz

Funny name. Serious sandwich.

Schlotzkys Deli

Schhh! You know who?

Schweppes

We turn on ideas.

Seagate

Strong enough for a man, but made for a woman.

Secret Deodorant

The uncola.

7-Up

Its Shake and Bake, and I helped.

Shake and Bake

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Tagline Guru | Slogans & Jingles

Its Shake and Bake, and I helped.

Shake and Bake

For the person who has everything, we have everything else.

The Sharper Image

Cover the earth.

Sherwin Williams

Always there in a pinch.

Skoal

We make the money the old-fashioned way. We earn it.

Smith Barney

With a name like Smuckers, it has to be good.

Smuckers

Made from the best stuff on Earth.

Snapple

You are now free to move about the country.

Southwest Airlines

Now, thats better.

SPRINT PCS

Obey your thirst.

Sprite

That was easy.

Staples

Sorry, Charlie. Starkist wants tuna that tastes good, not tuna
with good taste.

Starkist Tuna

Eat fresh.

Subway

The network is the computer.

Sun Microsystems

Better snacking.

Sunkist

If its not SuperSoil, its just plain old dirt.

SuperSoil

Theres no equal.

Sweet N Low

Think outside the bun.

Taco Bell

Head for the border.

Taco Bell

You quiero Taco Bell.

Taco Bell

Expect more. Pay less.

Target

Id rather fight than switch.

Tareyton Cigarettes

If its gotta be clean, its gotta be Tide.

Tide

Takes a licking and keeps on ticking.

Timex

Choose freedom.

Toshiba

Invest with confidence.

T. Rowe Price

Get the feeling.

Toyota

Silly rabbit, trix are for kids.

Trix Cereal

A vital part of your world.

Tyco

Its hospital recommended.

Tylenol

Imagine it. Done.

Unisys

Time to fly.

United Airlines

The mind is a terrible thing to waste.

United Negro College Fund

The spirit of 76.

Unocal

What can Brown do for you?

UPS

Some of our best men are women.

U.S. Army

Friends dont let friends drive drunk.

U.S. Dept. of Transportation

Only you can prevent forest fires.

U.S. Forest Service

Give a hoot, dont pollute.

U.S. Forest Service

The few, the proud, the Marines.

U.S. Marines

Were looking for a few good men.

U.S. Marines

Its not a job. Its an adventure.

U.S. Navy

The toughest job youll ever love.

U.S. Peace Corps

I coulda had a V-8!

V-8

We never stop working for you.

Verizon Wireless

Can you hear me now?...Good!

Verizon Wireless

His masters voice.

Victor Talking Machine Co.

Youve come a long way, baby.

Virginia Slims Cigarettes

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Tagline Guru | Slogans & Jingles

Virginia is for lovers.

The Virginia Tourism Commission

Its everywhere you want to be.

VISA

Visine gets the red out.

Visine

Think small.

Volkswagen

Drivers wanted.

Volkswagen

Fahrvergnugen

Volkswagen

For life.

Volvo

Always low prices. Always.

Wal-Mart

The next stage.

Wells Fargo

Wheres the beef?

Wendys

Western Airlines the only way to fly.

Western Airlines

The breakfast of champions.

Wheaties

Ring around the collar.

Wisk Laundry Detergent

For a living planet.

World Wildlife Fund

Were moving beyond documents.

Xerox

Believe.

Yahoo! Personals

Let your fingers do the walking.

Yellow Pages

Where technology means business.

ZDNet

The quality goes in before the name goes on.

Zenith

Jingles
Ace is the place with the helpful hardware man.

Ace Hardware

Plop plop, fizz fizz, oh what a relief it is.

Alka-Seltzer

The incredible, edible egg.

American Egg Board

I am stuck on Band-Aids cause Band-Aids stuck on me.

Band-Aids

Bring out the Best Foods and bring out the best.

Best Foods (Hellmanns Mayonnaise)

A little dabll do ya.

Brylcreem

For all you do, this Buds for you.

Budweiser

When you say Budweiser, youve said it all.

Budweiser

Have it your way.

Burger King

Pure cane sugar from Hawaii.

C&H

Mm! Mm! Good!

Campbells Soup

See the USA in your Chevrolet.

Chevrolet

Whats the best tuna? Chicken of the Sea.

Chicken of the Sea

Im Chiquita Banana and Ive come to say bananas have to


ripen in a certain way.

Chiquita Banana

Its the real thing.

Coca-Cola

Id like to teach the world to sing in perfect harmony...

Coca-Cola

Coke is it!

Coca-Cola

Things go better with Coke.

Coca-Cola

Weve got a taste for you.

Coca-Cola

Just for the fun of it, Diet Coke.

Diet Coke

Just for the taste of it, Diet Coke.

Diet Coke

Im a pepper, hes a pepper, shes a pepper...

Dr Pepper

I can bring home the bacon...

Enjoli

The best part of waking up is Folgers in your cup.

Folgers Coffee

In the valley of the jolly--ho-ho-ho!--Green Giant.

Green Giant

From the land of sky-blue waters.

Hamms Beer

Intel inside logo (four-note theme)

Intel

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Tagline Guru | Slogans & Jingles

Intel inside logo (four-note theme)

Intel

Theres always room for J-E-L-L-0.

Jell-O

Jell-O makes me mellow and the wiggle makes me giggle.

Jell-O

Snap! Crackle! Pop! Rice Krispies.

Kelloggs Rice Krispies

Give me a break! Give me a break!

Kit-Kat Bar

What would you do for a Klondike bar?

Klondike Bar

And America spells cheese...K-R-A-F-T.

Kraft

Heres to good friends....Tonight, tonight, let it be Lowenbrau.

Lowenbrau Beer

[Coffee pot percolator theme]

Maxwell House Coffee

Maybe shes born with it. Maybe its Maybelline.

Maybelline

Zoom, zoom, zoom.

Mazda

Im lovin it.

McDonalds

You deserve a break today.

McDonalds

Two all-beef patties, special sauce, lettuce, cheese, pickles,


onions on a sesame seed bun.

McDonalds

We love to see you smile.

McDonalds

Meow, meow, meow, meow....

Meow Mix (Ralston)

If youve got the time, weve got the beer.

Miller Beer

Mr. Clean will clean your whole house and everything thats in it.

Mr. Clean

Nationwide is on your side.

Nationwide Insurance

N-E-S-T-L-E-S, Nestles makes the very best...chocolate.

Nestles

I wish I were an Oscar Mayer Wiener.

Oscar Mayer

My bologna has a first name, its O-S-C-A-R.

Oscar Mayer

Pepsifor those who think young.

Pepsi

Pepsi hits the spot.

Pepsi

Youll wonder where the yellow went when you brush your teeth
with Pepsodent.

Pepsodent

Sometimes you feel like a nut, sometimes you dont.

Peter Paul Mounds/Almond Joy

Call for Philip Morris.

Philip Morris

Nothin says lovin like somethin from the oven.

Pillsbury

Rice-a-Roni, the San Francisco treat.

Rice-a-Roni

Away go troubles down the drain.

Roto-Rooter

Nobody doesnt like Sara Lee.

Sara Lee Foods

When youre out of Schlitz, youre out of beer.

Schlitz Beer

Singapore girl, youre a great way to fly.

Singapore Airlines

Its slinky, its slinky, oh what a wonderful toy.

Slinky

Uh, oh, Spaghettios.

Spaghettios

Like a good neighbor, State Farm is there.

State Farm

Raise your hand if youre sure.

Sure

How do you feed a hungry man?

Swanson Hungry-Man

You can trust your car to the men who wear the star.

Texaco

I love what you do for me...Toyota.

Toyota

Tum, tum, tum, tum, Tums.

Tums

Fly the friendly skies (of United).

United Airlines

Be all that you can be.

U.S. Army

Winston tastes good like a cigarette should.

Winston

Double your pleasure, double your fun.

Wrigleys Doublemint Gum

Youre not fully clean until youre Zestfully clean.

Zest Soap

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Tagline Guru | Slogans & Jingles


2005 The Byline Group. All rights reserved. No portion of this list may be reorganized, reproduced, sold, licensed, or
bundled by any means, for commercial or other purposes, without the prior written consent of the site owner.

Take your tagline to the next level!

2005-2013 The Byline Group. All rights reserved.

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