Tagline Guru
Tagline Guru
Tagline Guru
TAGLINEPEDIA
FUNCTIONAL
CHARACTERDRIVEN
ALIGNED WITH
A CATEGORY
ASPIRATIONAL
CITY MOTTOS &
MONIKERS
MOVIE TAGLINES
It is widely thought that primitive man may have used slogan-like utterances to communicate the value
proposition of an idea, such as the inventor of the wheel who grunted to a skeptical audience: Its round. It rolls.
Any questions?
The parallel development of commercial advertising and modern psychology in the late 19th century witnessed
the ascendancy of the slogan, which soon became the accepted method of branding everything from soup to
nuts.
Since the advent of commercial television, corporate taglines, ad slogans, and jingles have been fighting the
front-line battle to penetrate our minds, win our hearts, and open our wallets. Do these so-called brand-bites
exercise a profound influence on our language, media, and culture? In a word, yes!
U.S. PRESIDENTIAL
CAMPAIGN
The following is a list of more than 400 nominated slogans and jingles from which the most influential were
SLOGANS
ranked in TaglineGurus Slogan & Jingle Survey.
SOBRIQUETS
TAGLINE HALL
OF SHAME
TAKE YOUR
TAGLINE TO THE
NEXT LEVEL:
Slogans
Better by Adobe.
Adobe
Acura
Aflac
We know money.
AIG
Ajax
Alka-Seltzer
Alka-Seltzer
Alka-Seltzer
Allegra
Allstate Insurance
Ambien
American Airlines
American Express
Do more.
American Express
My life. My card.
American Express
Anacin
Legendary reliability.
APC
Think different.
Apple Computer
Apple Computer
Apple Computer
AT&T
AT&T
Never follow.
Audi
We try harder.
Avis
www.taglineguru.com/sloganlist.html
1/10
12/18/13
We try harder.
Avis
Higher standards.
Bank of America
Bayer Aspirin
Flick my Bic.
Bic
We mean clean.
Bissell
Bissell
BMW
BMW
BOSE
Bounty
Braniff Airlines
British Airways
British Airways
Wassup?!
Budweiser
Budweiser
Burger King
Burger King
Break through.
Cadillac
Got milk?
Calgon Toiletries
Calvin Klein
Camel
CameraWorld
Capital One
Cascade
ChevronTexaco
Charmin
Cheez-It
Chesterfield Cigarettes
Like a rock.
Chevy Trucks
Chiffon Margarine
Chrysler
Cialis
Cisco Systems
Live richly.
Citi
Clairol
Clairol
ClubMed
CNET
CNN
Coca-Cola
Coca-Cola
Coca-Cola
Coors
www.taglineguru.com/sloganlist.html
2/10
12/18/13
Cotton Incorporated
Coty Perfume
Crest
Crest
Dannon Yogurt
A diamond is forever.
DeBeers
Easy as Dell.
Dell Computer
Delta Airlines
Delta Airlines
Dennys
DePuy Orthopedics
DHL
DHL
DHL
Arent you glad you use Dial? Dont you wish everybody did?
Dial Soap
Disneyland
Dunkin Donuts
DuPont
DuPont
eBay
eBay
EF Hutton
Electrolux
El Pollo Loco
Energizer Batteries
Epiphany
Esso (Exxon)
Expedia.com
Fancy Feast
FannieMae
FedEx
FedEx
FedEx
Fisher-Price
Ford
Ford
Ford
Fox News
Extinct is forever.
FTD
Imagination at work.
General Electric
General Electric
General Foods
www.taglineguru.com/sloganlist.html
3/10
12/18/13
Georgia Federal
Gerber
Gerber
Geritol
Gillette
Gillette
GLAD
The best tires in the world have Goodyear written all over them.
Goodyear
Greyhound
Grey Poupon
Guidant
Hallmark
Harley Davidson
Hawaiian Punch
Hebrew National
Hertz
57 varieties
H.J. Heinz
Invent.
Hewlett Packard
Holiday Inn
Honda
Hostess Cakes
Huggies
IBM
Intel Inside.
Intel
Ivory Soap
99.44% pure.
Ivory Soap
Jacks back!
Jaguar
Jell-O
John Deere
Juicy Juice
Thrive.
Kaiser Permanente
Kay Jewelers
Theyre g-r-r-r-eat!
Finger-lickin good!
KFC
Kix Cereal
Kodak
KPMG
LendingTree
Lexus
www.taglineguru.com/sloganlist.html
4/10
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Lexus
LifeCall
Life Cereal
Listerine
LOral
Magically delicious.
Lucky Charms
Lucky Strike
Lucent Technologies
M&Ms
Marlboro
There are some things that money cant buy. For everything
else theres MasterCard.
MasterCard
Maxwell House
I want my Maypo.
Maypo
Maytag Appliances
Mazda
McDonalds
Is it live or is it Memorex?
Memorex
Meow Mix
Merrill-Lynch
MGM
Michelin
Michelob Ultra
Microsoft
Microsoft
Miller Beer
Miller Lite
Miller Lite
Mitsubishi Motors
MorganStanley
Morton Salt
Motrin
Do the Dew.
Mountain Dew
NBC
Nestles Butterfinger
Just do it.
Nike
Nikon
Nissan
Connecting people.
Nokia
Noxzema
NyQuil
www.taglineguru.com/sloganlist.html
5/10
12/18/13
NyQuil
Office Depot
Oldsmobile
Old Spice
Changes everything.
OneTouch
Oracle
Ore-Ida
Outback Steakhouse
Packard
Panasonic
Parkay Margarine
Paul Masson
Pepperidge Farm
Pepsi
Pepsi
Pepsi
Pepsi
Perdue Chicken
Petco
Peugeot
Philip Morris
Famously fresh.
Planters Peanuts
Polaroid
Prudential
Quaker Oatmeal
Quiznos
Spirit of service.
Qwest
Qwest
Radio Shack
RAID
Remington
Ricoh
Rolaids
Safeway
Experience success.
Salesforce.com
Sanka
Schlitz
Schlotzkys Deli
Schweppes
We turn on ideas.
Seagate
Secret Deodorant
The uncola.
7-Up
www.taglineguru.com/sloganlist.html
6/10
12/18/13
Sherwin Williams
Skoal
Smith Barney
Smuckers
Snapple
Southwest Airlines
SPRINT PCS
Sprite
Staples
Sorry, Charlie. Starkist wants tuna that tastes good, not tuna
with good taste.
Starkist Tuna
Eat fresh.
Subway
Sun Microsystems
Better snacking.
Sunkist
SuperSoil
Theres no equal.
Sweet N Low
Taco Bell
Taco Bell
Taco Bell
Target
Tareyton Cigarettes
Tide
Timex
Choose freedom.
Toshiba
T. Rowe Price
Toyota
Trix Cereal
Tyco
Tylenol
Unisys
Time to fly.
United Airlines
Unocal
UPS
U.S. Army
U.S. Marines
U.S. Marines
U.S. Navy
V-8
Verizon Wireless
Verizon Wireless
www.taglineguru.com/sloganlist.html
7/10
12/18/13
VISA
Visine
Think small.
Volkswagen
Drivers wanted.
Volkswagen
Fahrvergnugen
Volkswagen
For life.
Volvo
Wal-Mart
Wells Fargo
Wendys
Western Airlines
Wheaties
Xerox
Believe.
Yahoo! Personals
Yellow Pages
ZDNet
Zenith
Jingles
Ace is the place with the helpful hardware man.
Ace Hardware
Alka-Seltzer
Band-Aids
Bring out the Best Foods and bring out the best.
Brylcreem
Budweiser
Budweiser
Burger King
C&H
Campbells Soup
Chevrolet
Chiquita Banana
Coca-Cola
Coca-Cola
Coke is it!
Coca-Cola
Coca-Cola
Coca-Cola
Diet Coke
Diet Coke
Dr Pepper
Enjoli
Folgers Coffee
Green Giant
Hamms Beer
Intel
www.taglineguru.com/sloganlist.html
8/10
12/18/13
Intel
Jell-O
Jell-O
Kit-Kat Bar
Klondike Bar
Kraft
Lowenbrau Beer
Maybelline
Mazda
Im lovin it.
McDonalds
McDonalds
McDonalds
McDonalds
Miller Beer
Mr. Clean will clean your whole house and everything thats in it.
Mr. Clean
Nationwide Insurance
Nestles
Oscar Mayer
Oscar Mayer
Pepsi
Pepsi
Youll wonder where the yellow went when you brush your teeth
with Pepsodent.
Pepsodent
Philip Morris
Pillsbury
Rice-a-Roni
Roto-Rooter
Schlitz Beer
Singapore Airlines
Slinky
Spaghettios
State Farm
Sure
Swanson Hungry-Man
You can trust your car to the men who wear the star.
Texaco
Toyota
Tums
United Airlines
U.S. Army
Winston
Zest Soap
www.taglineguru.com/sloganlist.html
9/10
12/18/13
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