Stakeholder Primacy Shareholder Wealth

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STAKEHOLDER PRIMACY= SHAREHOLDER WEALTH

The theory of the firm clearly states that the principles of shareholder primacy and
stakeholder importance are both normative theories of the corporation as in they dictate how
the firm should be. The modern interpretation of the two theories puts them at odds with each
other.
The shareholder theory focuses simply and only on increasing shareholder wealth. In the
words of Milton Freidman
There is one and only one social responsibility of business to use its
resources and engage in activities designed to increase its profits so long as it
engages in open and free competition, without deception or fraud.
1

Therefore shareholder theory does not encourage unethical activity or demand fraud. But
what is does is completely disregard the stakeholders in the business. The stakeholder theory
on the other hand works towards benefitting the entire chain including suppliers, employees
and customers.
The basic problem with the shareholder theory is not is narrow focus on shareholder benefit
but rather in its interpretation that short-term increases in a firm's share price can be used as a
proxy for it.
Stakeholder benefit on the other hand has various distinct advantages because it views the
subject through a broad lens. Satisfied suppliers have been seen to be much better partners
than drained out ones. The oft quoted comparison in this regard is of Toyota vs General
Motors. Through partnering with suppliers and working towards mutual benefit, Toyota
managed to enhance and strengthen its value chain and the benefits have been visible. In
terms of employees the Indian example of HCL has been a standout. In the technological hub
of India, the toughest task for any company has been retention of skilled labour. HCL's
approach of " Employees First, Customers Second" has decreased turnover and has pushed
shareholder value up.
2
Therefore the above mentioned instances stand out with two important
learning's. The first being that stakeholder approach does not oppose shareholder theory.
Secondly the stakeholder approach is a way to increase long term shareholder value.

1
M. Friedman, Capitalism and Freedom (Chicago: University of Chicago Press, 1962), 133.
2
http://www.economist.com/node/15954434
The idea that comes out last is that the customer in the end is the king. A satisfied customer
must be the primary aim of each business entity. This broad lens which takes in all the
stakeholder primarily has one final impact. It strengthens the value chain. Therefore
stakeholder primacy leads to shareholder wealth and not the vice-versa.
PUNEET MANOT
13PGP102

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