3 REPRESENTING BRITANNIA TO CUSTOMERS

AND OTHER EXTERNAL CONSTITUENCIES

3.1 Fair Treatment
Britannia is !mmitte" t! "ea#in$ %air#& 'it( its
!ns)mers* )st!mers* s)++#iers* !m+etit!rs an"
em+#!&ees. N! +ers!n ma& ta,e )n%air a"-anta$e !%
an&!ne t(r!)$( mani+)#ati!n* !nea#ment* a.)se !%
!n/"entia# in%!rmati!n* misre+resentati!n !%
materia# %ats !r !t(er )n%air "ea#in$ +ratie.
3.0 1)a#it& !% Pr!")ts 2 Ser-ies
Britannia is !mmitte" t! +r!")in$ an" mar,etin$
$!!"s !% t(e (i$(est 3)a#it& stan"ar"s t! ens)re t!ta#
!ns)mer an" )st!mer satis%ati!n. T(e 3)a#it&
stan"ar"s !% t(e !m+an&4s +r!")ts s(!)#" meet
t(e (i$(est stan"ar"s* nati!na##& an" internati!na##&*
at a## times.
T! !nsistent#& #i-e )+ t! t(e e5+etati!n !%
!ns)mers* Britannia e5+ets a## its s)++#iers an"
!t(er ass!iates '(! are "iret#& !r in"iret#& re#ate"
t! .)siness* t! !nsistent#& "e#i-er !n 3)a#it&. T(e
C!m+an& '!)#" at n! instane !m+r!mise !n
3)a#it& stan"ar"s. 1)a#it& stan"ar"s a#s! a++#& t! t(e
ser-ies 'e +r!-i"e t! !)r "istri.)t!rs* )st!mers*
!ns)mers an" s)++#iers e5terna##&. T(ere s(!)#" .e
n! !m+r!mise !n !)r 3)a#it& !mmitment %!r .!t(
interna# an" e5terna# )st!mers.
3.3 Me"ia* P).#is(in$ an" P).#i A++earanes
An& in3)ir& %r!m t(e me"ia re#atin$ t! Britannia
s(!)#" .e re%erre" t! t(e C!m+#iane O6er* eit(er
t(r!)$( &!)r #!a# Genera# Mana$er !r "iret#& t! t(e
C!m+#iane O6er. On#& !6ia##& "esi$nate"
s+!,es+ers!ns ma& +r!-i"e !mments %!r t(e me"ia.
N! em+#!&ee s(a##* in an& ra"i! 7 T8 .r!a"ast !r in
an& "!)ment +).#is(e" in (is 7 (er !'n name !r
an!n&m!)s#&* +se)"!n&m!)s#& !r in t(e name !% an&
!t(er +ers!n !r in an& !mm)niati!n t! t(e +ress !r
in an& +).#i )tterane* ma,e an& statement !% %at
!r !+ini!n t(at 'i##9
in:it an a"-erse ritiism !% an& )rrent !r
reent +!#i& !r ati!n !% t(e Mana$ement.
em.arrass t(e re#ati!ns(i+ .et'een t(e
Mana$ement an" em+#!&ees.
3.; Gi%ts* Fa-!)rs an" Entertainment
Reei-in$ Gi%ts
Britannia an" its em+#!&ees s(a## n!t reei-e* "iret#&
!r in"iret#&* an& +a&ments* rem)nerati!n* $i%ts*
"!nati!ns !r !m+ara.#e .ene/ts '(i( are inten"e"
t! !r +erei-e" t! !.tain .)siness !r )n!m+etiti-e
%a-!rs %!r t(e !n")t !% its .)siness. <!) s(!)#"
ne-er ae+t a $i%t in ir)mstanes in '(i( it !)#"
e-en a++ear t! !t(ers t(at &!)r .)siness =)"$ment
(as .een !m+r!mise". Simi#ar#&* &!) ma& n!t
ae+t !r a##!' a #!se %ami#& mem.er t! ae+t
$i%ts* ser-ies* #!ans !r +re%erentia# treatment %r!m
an&!ne > )st!mers* s)++#iers !r !t(ers > in
e5(an$e %!r a +ast* )rrent !r %)t)re .)siness
re#ati!ns(i+ 'it( Britannia.
H!'e-er* in instanes '(ere !r$ani?ati!ns !@er $i%ts7
s+eia# "is!)nts %!r t(eir .)siness ass!iates !%
t(eir +r!")ts7 ser-ies* it .e!mes !.#i$at!r& t!
!.tain a +!siti-e a6rmati!n t(at t(e .ene/t en=!&e"
.& &!) is !nsistent 'it( t(e +!#i& !% t(e .)siness
ass!iate an" is n!t .ein$ e5ten"e" !n#& t! an
in"i-i")a#. T(is is (!'e-er* s).=et t! t(e %!##!'in$
im+!rtant #imitati!ns9
T(e $i%t !r %a-!r m)st .e !% n!mina# -a#)e n!t
e5ee"in$ Rs.1AAA BR)+ees One T(!)san"C an"
m)st in-!#-e n! m!re t(an n!rma# sa#es
+r!m!ti!n !r +).#iit& !% t(e $i-er.
S!ia# amenities m)st .e a++r!+riate an"
#imite"* an" m)st ne-er $i-e t(e a++earane !%
im+r!+riet&.
An& "is!)nts !n $!!"s !r ser-ies !@ere" t!
&!) .& an& !% t(e a.!-e menti!ne" .)siness
ass!iates m)st .e ma"e $enera##& a-ai#a.#e
an" ann!t .e %!r &!)r .ene/t !n#&.
<!) ma& n!t .!rr!' m!ne&* e5e+t %r!m
3)a#i/e" /nania# instit)ti!ns !n $enera##&
a-ai#a.#e terms.
Gi-in$ Gi%ts
<!) 'i## n!t !@er a $i%t !r %a-!r t! t(!se '(! "! > !r
see, t! "! > .)siness 'it( Britannia )n#ess it in-!#-es
a Britannia>a++r!-e" sa#es +r!m!ti!n* a"-ertisin$* !r
+).#iit& OR )n#ess it meets t(is t'!>+r!n$e" test9
it is +r!+er#& a)t(!rise" .& t(e C(ie% E5e)ti-e
O6er an" en"!rse" .& t(e C(ie% Finania#
O6erD an"
it "!es n!t ris, a++earin$ t! !m+r!mise &!)r
.)siness re#ati!ns(i+.
Re+!rtin$ Gi%ts Em+#!&ees m)st reei-e a++r!-a#
%r!m t(e C!m+#iane O6er !r t(e ne5t (i$(er #e-e#
.e%!re t(e& ae+t an& $i%t (a-in$ a -a#)e !% !-er Rs.
1AAA BR)+ees One T(!)san"C '(i( !mes t! t(em
t(r!)$( t(eir n!rma# sa#es +r!m!ti!n !r +).#iit& !%
t(e $i-er an" t(e $i%t !@ere" is n!t %!r t(e em+#!&ee
!r "iret!r as an in"i-i")a#* .)t is !nsistent 'it( t(e
+!#i& !% t(e .)siness ass!iate. T(is a++#ies e3)a##&
t! $i-in$ $i%ts t! s)++#iers !r -en"!rs !r n!n>
$!-ernment )st!mers.
Ot(er Bene/ts A'ar" !% .ene/ts s)( as inrease in
sa#ar& !r !t(er rem)nerati!n* +!stin$* +r!m!ti!n !r
rer)itment !% a re#ati-e !% an em+#!&ee !% Britannia
'(ere t(e in"i-i")a# is in a +!siti!n t! in:)ene t(e
"eisi!n 'it( re$ar" t! s)( .ene/ts is a#s! strit#&
+r!(i.ite".
Entertainment B)siness entertainment !% n!n>
$!-ernment em+#!&ees !)rrin$ in !nneti!n 'it(
.)siness "is)ssi!ns !r t(e "e-e#!+ment !% .)siness
re#ati!ns(i+s is $enera##& "eeme" a++r!+riate in t(e
!n")t !% !6ia# .)siness. T(is ma& in#)"e
.)siness>re#ate" mea#s an" tri+s* re%res(ments
.e%!re !r a%ter a .)siness meetin$* an" !asi!na#
s+!rts* t(eatria# !r )#t)ra# e-ents. Entertainment in
an& %!rm t(at '!)#" #i,e#& res)#t in a %ee#in$ !r
e5+etati!n !% +ers!na# !.#i$ati!n s(!)#" n!t .e
e5ten"e" !r ae+te". T(is a++#ies e3)a##& t! .!t(
$i-in$ an" reei-in$ entertainment.
A++r!+riate entertainment ma& .e !@ere" t!
)st!mers .& +ers!ns a)t(!ri?e" t! "! s!* s).=et t!
t(e .)siness e5+ense reim.)rsement re3)irements
a++#ia.#e.
E PRI8AC< 7 CONFIDENTIALIT<
E.1 Pr!+rietar& an" C!n/"entia# In%!rmati!n
F(i#e '!r,in$ %!r Britannia &!) m)st +r!tet t(e
!n/"entia#it& !% n!n+).#i in%!rmati!n &!) !.tain !r
reate in !nneti!n 'it( &!)r ati-ities %!r Britannia.
<!) m)st n!t "is#!se +r!+rietar& !r !n/"entia#
in%!rmati!n a.!)t > Britannia* its )st!mers*
s)++#iers* "istri.)t!rs* a$enies !r em+#!&ees > t!
an&!ne Bin#)"in$ !t(er Britannia +ers!nne#C '(! is
n!t a)t(!ri?e" t! reei-e it n!r (as n! nee" t! ,n!'
t(e in%!rmati!n. T(e !n#& e5e+ti!ns are '(en s)(
"is#!s)re is a)t(!ri?e" .& t(e )st!mer* s)++#ier !r
"istri.)t!r* !r .& a++#ia.#e #a' !r a++r!+riate
Britannia a)t(!rities.
E5am+#es !% +r!+rietar& an" !n/"entia# in%!rmati!n
in#)"e9 An& s&stem* in%!rmati!n !r +r!ess t(at
$i-es Britannia an !++!rt)nit& t! !.tain an
a"-anta$e !-er !)r !m+etit!rsD
N!n>+).#i in%!rmati!n a.!)t Britannia4s
!+erati!ns*
Res)#ts* strate$ies an" +r!=eti!ns in#)"in$
t(!se !n a3)isiti!n an" "i-estit)re !%
.)sinesses !r .)siness )nits*
N!n>+).#i in%!rmati!n a.!)t Britannia4s
.)siness +#ans* .)siness +r!esses an" #ient
re#ati!n>s(i+sD
N!n>+).#i em+#!&ee in%!rmati!nD
N!n>+).#i in%!rmati!n reei-e" in t(e !)rse !%
&!)r em+#!&ment a.!)t )st!mers* s)++#iers
an" "istri.)t!rsD
In%!rmati!n a.!)t Britannia4s te(n!#!$&*
s&stems an" +r!+rietar& +r!")ts.
Finania# in%!rmati!n s)( as +r!/ts* earnin$s
an" "i-i"en"s.
Ann!)nement !% ne' +r!")t intr!")ti!ns !r
"e-e#!+ments.
Asset re-a#)ati!ns.
In-estment "eisi!ns7+#ans.
Restr)t)rin$ +#ans.
Ma=!r s)++#& an" "e#i-er& a$reements.
Raisin$ /nanes
An& reati!n !% t(e em+#!&ee ")rin$ (is ten)re
'it( Britannia '!)#" .e "eeme" t! .e
+r!+rietar& t! t(e !m+an& an" 'i## n!t .e )se"
.& t(e in"i-i")a# em+#!&ee at an& +!int !% time.
<!) m)st ta,e +rea)ti!nar& meas)res t! +re-ent
)na)t(!ri?e" "is#!s)re !% +r!+rietar& an"
!n/"entia# in%!rmati!n. A!r"in$#&* &!) s(!)#" a#s!
ta,e ste+s t! ens)re t(at .)siness>re#ate" +a+er'!r,
an" "!)ments are +r!")e"* !+ie"* %a5e"* /#e"*
st!re" an" "isar"e" .& means "esi$ne" t! minimi?e
t(e ris, t(at )na)t(!ri?e" +ers!ns mi$(t !.tain
aess t! +r!+rietar& !r !n/"entia# in%!rmati!n. <!)
s(!)#" a#s! ens)re t(at aess t! '!r, areas an"
!m+)ters is +r!+er#& !ntr!##e".
E.3 Pri-a& !% Em+#!&ee In%!rmati!n
Britannia re!$ni?es an" +r!tets t(e +ri-a& an"
!n/"entia#it& !% em+#!&ee me"ia# an" +ers!nne#
re!r"s. S)( re!r"s m)st n!t .e s(are" !r
"is)sse" !)tsi"e Britannia* e5e+t as a)t(!ri?e" .&
t(e em+#!&ee !r as re3)ire" .& #a'* r)#e* re$)#ati!n
!r !)rt s)mm!ns !r !r"er iss)e" .& a !)rt !%
!m+etent =)ris"iti!n !r re3)este" .& a =)"iia# !r
a"ministrati-e !r #e$is#ati-e .!"&. Re3)ests %!r s)(
re!r"s %r!m an&!ne !)tsi"e t(e !m+an& )n"er an&
!t(er ir)mstanes m)st .e a++r!-e" .& t(e
C!m+#iane O6er.
G IN8ESTMENTS AND OUTSIDE ACTI8ITIES
G.1 Finania# Interests
Re+!rtin$ an" A3)irin$ Finania# Interests
<!) m)st in%!rm Britannia !% an& /nania# interest
(e#" .& &!)* !r .& mem.ers !% &!)r %ami#&* in
Britannia !r an& !r$ani?ati!n t(at is n!t +).#i#&
#imite" an" 'it( '(i( Britannia "!es .)siness* an"
!% an& /nania# interest &!) (!#" in eit(er !% t(e
%!##!'in$9
An !r$ani?ati!n t(at is n!t a !r+!rati!n 'it(
'(i( Britannia "!es .)siness.
A +ri-ate#& !'ne" !r+!rati!n Bi.e.* !ne t(at is
n!t +).#i#& tra"e"C 'it( '(i( Britannia "!es
.)siness.
<!) m)st a#s! "is#!se t! Britannia an& !% t(e
%!##!'in$ interests t(at a %ami#& mem.er (!#"s* i% t(e
!r$ani?ati!n "!es .)siness 'it( Britannia9
A /nania# interest in a +ri-ate#& !'ne"
!r+!rati!n !r in an& !t(er +ri-ate entit&.
An !'ners(i+ interest > !r t(e ri$(t t! a3)ire
!'ners(i+ > in e5ess !% 1H !% a +).#i#& !'ne"
!r$ani?ati!n.
In a""iti!n* &!) m)st re+!rt an& !t(er m!netar&
interest t(at &!) !r an& !% &!)r %ami#& mem.ers
(a-e in an& .)siness transati!n 'it( Britannia.
Finania# interests in an !r$ani?ati!n t(at "!es
n!t "! !r see, t! "! .)siness 'it( Britannia "!
n!t (a-e t! .e "is#!se" )n"er t(is +!#i&.
One a /nania# interest (as .een re+!rte"* &!)
ma& retain it )n#ess Britannia "etermines t(at
s)( /nania# interests mi$(t in:)ene &!)r
!n")t as an em+#!&ee. I% t(is (a++ens*
Britannia 'i## n!ti%& &!) an" "is)ss t(e .est
'a& t! res!#-e t(e matter.
S)( "e#arati!n m)st .e $i-en at t(e .e$innin$ !%
e-er& a#en"ar &ear.
Fit(!)t /rst $ettin$ a s+eia# 'ai-er* &!) an" 7 !r
&!)r %ami#& mem.ers m)st n!t a3)ire !r (!#" an& !%
t(e %!##!'in$ /nania# interests in an !r$ani?ati!n
'it( '(i( Britannia "!es .)siness9
An& interest as a +r!+riet!r !r +artner.
An& interest e5ee"in$ 1H !% t(e t!ta# st!,s !r
.!n"s !% a !m+an&.
An& interest in t(e %!rm !% a #!an* a"-ane* !r
!t(er /nania# arran$ement in an am!)nt
$reater t(an 1H !% t(e !m.ine" a+ita# an"
"e.t !% a !m+an& BF(et(er !r n!t +).#i#&
!'ne"C.
I% &!) (!#"* !r inten" t! a3)ire an interest #iste"
a.!-e* !r "iret!rs(i+ in an& !r$ani?ati!n* &!)
m)st $et t(e 'ritten a++r!-a# !% t(e C!m+#iane
O6er. <!) are res+!nsi.#e %!r ,n!'in$ an"
a.i"in$ .& an& Britannia !r+!rate +!#iies t(at
ma& .e a++#ia.#e t! &!).
B)siness !ntrats 'it( Britannia
<!) m)st n!t .e +ers!na##& in-!#-e" in an&
.)siness transati!n t(at Britannia ma&
)n"erta,e 'it( t(e !r$ani?ati!n in '(i( &!)
(a-e a /nania# interest.
Insi"er Tra"in$
Britannia +!#i& an" t(e #a's !% In"ia +r!(i.it
tra"in$ in t(e se)rities Bin#)"in$ e3)it&
se)rities* !n-erti.#e se)rities* !+ti!ns* .!n"s
an" an& st!, in"e5 !ntainin$ t(e se)rit&C !%
an& !m+an& '(i#e .ein$ an em+#!&ee !% t(at
C!m+an& an" .ein$ in +!ssessi!n !% materia#*
n!n+).#i in%!rmati!n Ba#s! ,n!'n as Iinsi"e
in%!rmati!nIC re$ar"in$ t(e !m+an&. T(is
+r!(i.iti!n a++#ies t! Britannia se)rities. It
a++#ies t! transati!ns %!r an& Britannia a!)nt*
#ient a!)nt !r +ers!na# a!)nt. A +ers!na#
a!)nt is an& a!)nt in '(i( &!) (a-e a
/nania# !r .ene/ia# interest !r t(e +!'er t!
a@et !r a.i#it& t! in:)ene tra"in$ !r
in-estment "eisi!ns* eit(er "iret#& !r in"iret#&.
Pers!na# a!)nts t&+ia##& in#)"e a!)nts !%
s+!)ses* (i#"ren an" !t(er mem.ers !% &!)r
(!)se(!#"* an" a!)nts !-er '(i( &!) (a-e
in-estment "isreti!n.
I% &!) .e#ie-e &!) (a-e !me int! +!ssessi!n !%
insi"e in%!rmati!n* &!) ma& n!t e5e)te an&
tra"e in t(e se)rities !% t(e C!m+an& 'it(!)t
/rst !ns)#tin$ 'it( t(e C!m+#iane O6er* '(!
'i## t(en "etermine '(et(er s)( tra"e '!)#"
-i!#ate Britannia +!#i& !r a++#ia.#e #a's. T(e
"e/niti!n !% Imateria#* n!n+).#i in%!rmati!nI is
.r!a". In%!rmati!n is Imateria#I Ban" (ene*
+!tentia##& s).=et t! t(e +r!(i.iti!n !n insi"er
tra"in$C i% t(ere is a s).stantia# #i,e#i(!!" t(at a
reas!na.#e in-est!r '!)#" !nsi"er t(e
in%!rmati!n im+!rtant in "eterminin$ '(et(er t!
tra"e in a se)rit&* !r i% t(e in%!rmati!n* i% ma"e
+).#i* #i,e#& '!)#" a@et t(e mar,et +rie !% a
!m+an&4s se)rities. In%!rmati!n ma& .e
materia# e-en i% it re#ates t! %)t)re* s+e)#ati-e
!r !ntin$ent e-ents* an" e-en i% it is si$ni/ant
!n#& '(en !nsi"ere" in !m.inati!n 'it(
+).#i#& a-ai#a.#e in%!rmati!n. In%!rmati!n is
!nsi"ere" t! .e In!n+).#iI )n#ess it (as .een
+).#i#& "is#!se"* an" a"e3)ate time (as
+asse" %!r t(e se)rities mar,ets t! "i$est t(e
in%!rmati!n. E5am+#es !% a"e3)ate "is#!s)re
in#)"e +).#i /#in$s 'it( se)rities re$)#at!r&
a)t(!rities an" t(e iss)ane !% +ress re#eases*
an" ma& a#s! in#)"e meetin$s 'it( mem.ers !%
t(e +ress an" +).#i. It is a#s! i##e$a# in In"ia t!
Iti+I !r +ass !n insi"e in%!rmati!n t! an& !t(er
+ers!n i% &!) ,n!' !r reas!na.#& s)s+et t(at
t(e +ers!n reei-in$ s)( in%!rmati!n %r!m &!)
'i## mis)se s)( in%!rmati!n .& tra"in$ in
se)rities !r +assin$ s)( in%!rmati!n !n %)rt(er*
e-en i% &!) "! n!t reei-e an& m!netar& .ene/t
%r!m t(e +ers!n +assin$ t(e ti+.
Diret!rs !% Britannia an" !6ers !% t(e ran, !%
Genera# Mana$er an" a.!-e are s).=et t!
re+!rtin$ an" !t(er #e$a# restriti!ns re$ar"in$
t(eir +ers!na# tra"in$ !% se)rities.
G.0 C!n:its !% Interest
In-estments
<!) m)st n!t ma,e an& +ers!na# in-estment in
an enter+rise i% t(e in-estment mi$(t a@et !r
a++ear t! a@et &!)r a.i#it& t! ma,e )n.iase"
.)siness "eisi!ns %!r Britannia. I% &!) ma"e
s)( an in-estment .e%!re =!inin$ Britannia* !r
&!)r +!siti!n at Britannia (an$es in s)( a 'a&
as t! reate a !n:it !% interest !r t(e
a++earane !% s)( a !n:it* &!) m)st re+!rt
t(e %ats t! t(e C!m+#iane O6er. In-estments
s).=et t! t(is +r!-isi!n in#)"e &!)r !r &!)r
re#ati-es s).sri.e" s(are a+ita# !% an&
!m+an& !r a s(are in an& /rm '(i( is an
at)a# !r +!tentia# !m+etit!r* s)++#ier*
)st!mer* "istri.)t!r* =!int -ent)re !r !t(er
a##iane +artner !% Britannia BT(e !'ners(i+ !%
)+t! 1H !% t(e s).sri.e" s(are a+ita# !% a
+).#i#& (e#" !m+an& s(a## n!t !r"inari#&
!nstit)te a /nania# interest %!r t(is +)r+!seC.
Use !% Britannia Name* Fai#ities !r Re#ati!ns(i+s
<!) s(!)#" n!t )se Britannia4s name* %ai#ities* !r
re#ati!ns(i+s %!r +ers!na# .ene/t !r %!r !)tsi"e
'!r,. Use !% Britannia4s name* %ai#ities !r
re#ati!ns(i+s %!r (arita.#e !r +r! .!n! +)r+!ses
an .e ma"e !n#& 'it( +ri!r a++r!-a# %r!m t(e
C!m+#iane O6er an" !n#& a%ter an& !t(er
n!ti/ati!n an" a++r!-a#s in a!r"ane 'it( t(e
+!#iies !% &!)r .)siness )nit.
.
; CORPORATE SOCIAL RESPONSIBILIT<
;.1 Nati!na# Interests
Britannia s(a## n!t )n"erta,e an& +r!=et !r
ati-it& t! t(e "etriment !% t(e nati!n4s interests*
!r t(!se t(at 'i## (a-e an& a"-erse im+at !n
t(e s!ia# an" )#t)ra# #i%e +atterns !% its iti?ens.
Britannia s(a## !n")t its .)siness a@airs in
a!r"ane 'it( t(e e!n!mi* "e-e#!+ment an"
%!rei$n +!#iies* !.=eti-es an" +ri!rities !% t(e
nati!n4s $!-ernment* an" s(a## stri-e t! ma,e a
+!siti-e !ntri.)ti!n t! t(e a(ie-ement !% s)(
$!a#s at t(e internati!na#* nati!na# an" re$i!na#
#e-e#* as a++r!+riate.
;.0 C!r+!rate Citi?ens(i+
Britannia s(a## .e !mmitte" t! .e a $!!"
!r+!rate iti?en n!t !n#& in !m+#iane 'it( a##
re#e-ant #a's an" re$)#ati!ns .)t a#s! .&
ati-e#& assistin$ in t(e im+r!-ement !% t(e
3)a#it& !% #i%e !% t(e +e!+#e in t(e !mm)nities in
'(i( it !+erates 'it( t(e !.=eti-e !% ma,in$
t(em se#% re#iant. S)( s!ia# res+!nsi.i#it& '!)#"
!m+rise* t! initiate an" s)++!rt !mm)nit&
initiati-es in t(e /e#" !% !mm)nit& (ea#t( an"
%ami#& 'e#%are* 'ater mana$ement* -!ati!na#
trainin$* e")ati!n an" #itera& an" en!)ra$e
a++#iati!n !% m!"ern sienti/ an" mana$eria#
te(ni3)es an" e5+ertise. T(is 'i## .e re-ie'e"
+eri!"ia##& in !ns!nane 'it( nati!na# an"
re$i!na# +ri!rities. T(e !m+an& '!)#" a#s! n!t
treat t(ese ati-ities as !+ti!na# !nes .)t '!)#"
stri-e t! in!r+!rate t(em as inte$ra# +art !% its
.)siness +#an. T(e !m+an& '!)#" a#s!
en!)ra$e -!#)nteerin$ am!n$st its em+#!&ees
an" (e#+ t(em t! '!r, in t(e !mm)nities.
Britannia is en$a$e" t! "e-e#!+ s!ia#
a!)ntin$ s&stems an" t! arr& !)t s!ia# a)"it
!% t(eir !+erati!ns.
H!' t(e !!,ie r)m.#es9 CSR at Britannia
Britannia In"ia Limite" is an i!ni !m+an& in In"ia.
T(e .ran" e-!,es %!n" mem!ries in (i#"ren an"
a")#ts a#i,eD it (as ar-e" itse#% int! t(e "ai#& %a.ri !%
In"ia #i-es an" (as ma"e tea>time s+eia# %!r
$enerati!ns. T(is is a %at t(at Mana$in$ Diret!r
8inita Ba#i ,n!'s an" "!es n!t ta,e #i$(t#&.
In 1JJK Britannia )n"er'ent a re>.ran"in$ !% s!rts
an" a"!+te" t(e !r+!rate mantra 4Eat Hea#t(&*
T(in, Better4* an" !rres+!n"in$#& )t !)t a##
trans%ats %r!m t(e %!rm)#ati!n !% a## its .is)its. It
'as t(e /rst !m+an& in In"ia t! "! t(is an" 'as
t(ere%!re t(e %r!nt>r)nner in a,n!'#e"$in$ t(e
(ea#t( +r!.#ems ass!iate" 'it( a "iet (i$( in
trans%ats. T(e& 'ere a#s! t(e /rst !m+an& t!
re")e s!"i)m an" s)$ar #e-e#s in t(eir +r!")ts.
A+art %r!m t(ese* Britannia is a#s! ati-e#& in-!#-e"
in a## as+ets !% CSR. T(is is s!met(in$ t(at Ba#i is
-er& insistent )+!n an" .e#ie-es t(at strate$i CSR
an at t! im+r!-e s!i!>e!n!mi !n"iti!ns t(e
'!r#" !-er.
S(e is +arti)#ar#& in-!#-e" in )sin$ CSR as a
+!'er%)# t!!# t! inrease a'areness !% (i#"(!!"
ma#n)triti!n an" %!rm)#ates (er +r!")ts t! ater t!
t(is. Ba#i (as steere" Britannia !n t(e Hea#t( an"
N)triti!n !)rse 'it( %!)s !n #a)n(in$ Better %!r
<!) an" F!rti/e" +r!")ts as 'e## as "ri-in$
a"-!a& an" a'areness. Britannia is en$a$e" 'it(
GAIN BG#!.a# A##iane %!r Im+r!-e" N)triti!nC* UNFFP
BUnite" Nati!ns F!r#" F!!" Pr!$ramC* CGI BC#int!n
G#!.a# Initiati-eC as 'e## as $rassr!!t initiati-es.
S)staina.i#it& an" +).#i (ea#t( re#e-ane are ,e&
iss)es %!r a## CSR ati-ities at Britannia. T(e Britannia
N)triti!n F!)n"ati!n '!r,s t!'ar"s t(e !ntr!# an"
+re-enti!n !% ma#n)triti!n. BNF is an in"e+en"ent*
a)t!n!m!)s* n!n>+r!/t entit& t(at #e-era$es t(e
stren$t(s !% Britannia4s 'i"e sta,e(!#"er net'!r, t!
a""ress t(e iss)e !% (i#" n)triti!n. T(e Na-=&!ti
+r!=et 'as #a)n(e" t! /$(t ir!n ma#n)triti!n
t(r!)$( t(e s)++#ementati!n !% .is)its 'it( ir!n.
T(ese .is)its are "istri.)te" t! man& mi">"a& mea#
s(emes in An"(ra Pra"es( t(at
rea( )n"er+ri-i#e$e" (i#"ren. T(is +r!$ram (as
.een re!$ni?e" .& GAIN.
A+art %r!m t(is Ba#i (as a s+eia# interest in '!men4s
ri$(ts* (ea#t( an" (&$iene e")ati!n an" (as
in!r+!rate" t(ese i"eas int! Britannia4s strate$i
CSR m!"e#. T(e #ar$e +!rt%!#i! in .is)its an" "air&
+r!")ts +r!-i"es (ea#t( an" n)triti!n t! .!t(
(i#"ren an" '!men. Man& .ran"s in (a-e .een
%!rti/e" 'it( -itamins an" minera#s in a""iti!n t!
ir!n.
In t(eir "air& +!rt%!#i! t(e& ma,e a-ai#a.#e +r!")ts
#i,e mi#, an" &!$)rt '(i( are #!' in %at an" are
a#'a&s e5+#!rin$ t(e intr!")ti!n !% (ea#t(& %!!"
ar!ss a## se$ments. F!r e5am+#e* t(e& 'ere !ne !%
t(e /rst !m+anies t! intr!")e s)$ar>%ree an"
"i$esti-e '(!#e>$rain .is)its. D)rin$ t(e reessi!n*
t(e !m+an& a"!+te" -ari!)s !t(er CSR meas)res t!
)t !sts an" im+r!-e +r!")ti-it&. Ba#i sa&s t(at
%!)sin$ !n re")in$ ener$& re3)irements an"
)ttin$ 'astes t(r!)$( .etter )se !% ener$& 'as an
essentia# +art !% re-en)e mana$ement.
Britannia n)tri(!ie !at !!,ies
Britannia N)triC(!ie Oat C!!,ies are sienti/a##&
reate" t! s)it t(e s+eia# #i%est&#e an" n)triti!n
nee"s !% "ia.etis t! mana$e e5treme s'in$s in
.#!!" s)$ar. T(e& are tast&* r)n(& an" !n-enient
!+ti!n %!r t(!se mi">mea# +an$s. In a""iti!n* t(e !at
/.er #!'ers rise in .#!!" s)$ar* (e#+s !ntr!# .#!!"
(!#ester!# an" (e#+s &!) %ee# satis/e" an" ati-e %!r
#!n$er.
Britannia N)triC(!ie Ra$i C!!,ies
F!r t(e /rst time in In"ia 'e (a-e Britannia
N)triC(!ie 4Dia.eti Frien"#&4 Essentia#s s+eia##&
"esi$ne" %!r +e!+#e 'it( "ia.etes. T(ere4s n! #!n$er
a nee" t! a-!i" sna,s !r $! ()n$r& '(i#e tra-e#in$
!r at '!r,. Rat(er a++r!a( sna,in$ in a (ea#t(&
'a& 'it( !)r Ra$i C!!,ies. Britannia N)triC(!ie
Ra$i C!!,ies are sienti/a##& reate" t! s)it t(e
s+eia# #i%est&#e an" n)triti!n nee"s !% "ia.etis t!
mana$e e5treme s'in$s in .#!!" s)$ar #e-e#s.
8e$ Ca,es
Britannia 8e$ Ca,es is e-er& -e$etarian4s "ream
!me tr)eL 1AAH -e$etarian a,e 'it( a## t(e
s!%tness an" "e#i$(t a a,e s(!)#" (a-e. E-er& s#ie
is s!%t an" :)@&* st)@e" 'it( rea# %r)it .its* t! $i-e
&!) a a,e t(at is tr)#& "e#ii!)s* "!'n t! t(e #ast
s#ie. A"" t! t(is ?er! (!#ester!# an" a 3 m!nt( s(e#%
#i%e an" &!) (a-e a (ea#t(&* !n-enient sna, t!
en=!& an& time* an&'(ere.
N)tri(!ie Hea#t( Starter Mit
0A1A > Britannia N)tri(!ie #a)n(es a Ne' <ear
+a, > t(e N)tri(!ie Hea#t( Starter Mit . Create" %!r
e-er&!ne '(! ma,es a Ne' <ear res!#)ti!n t!
.e!me (ea#t(& an" "!es n!t %!##!' t(r!)$( !n it.
T(e Hea#t( Starter Mit !ntains a ran$e !% (ea#t(&
.is)tis > 1 +a, ea( !% N)tri(!ie Hi>Fi.er
Di$esti-e* N)tri(!ie G Grain an" N)tri(!ie Nat)re
S+ie Cra,er. It a#s! (as a !ne 'ee, %ree +ass t!
Ta#a#,ars $&m t(at entit#es e-er& !ns)mer t! !ne
'ee, %ree tria# !% an& Ta#'a#,ars BTB8F #t"C $&m
ar!ss t(e !)ntr&.
N)triC(!ie G Grain
Bea)se Britannia N)triC(!ie G Grain .is)its are
ma"e %r!m G are%)##& (!sen (ea#t(& erea#s BOats
t(at (e#+ re")e .a" (!#ester!#* C!rn '(i(
+r!m!tes (eart (ea#t(* Ra$i a $!!" s!)re !% .!t(
Ca#i)m as 'e## as Fi.re* Rie #!' in %at* an" F(eat
t(at +r!-i"es '(!#es!me ener$&C. T(ese .is)its are
"e#iate#& s'eetene" 'it( nat)ra# (!ne&* an" !me
in a )ni3)e #ar$e !-a# s(a+e. It is t(is #ar$e si?e an"
t(e (ea#t(& !m.inati!n !% t(e in$re"ients* t(at
ma,e it an i"ea# ()n$er .)ster %!r t(!se in>.et'een
mea#s time ()n$er.
Ti$er Banana
Britannia is !mmitte" t! (e#+ se)re e-er& (i#"4s
ri$(t t! Gr!'t( 2 De-e#!+ment t(r!)$( $!!" %!!"
e-er&"a&. P)r+!se%)##& ta,in$ %!r'ar" t(e re"! !%
4Eat Hea#t(&* T(in, Better 4* 'e (a-e #a)n(e" a ne'
-ariant )n"er !)r +!'er .ran" TIGER > TIGER
BANANA > +!'er +a,e" 'it( IRON NOR 2 an" 'it(
t(e "e#i$(t%)# taste !% .anana.
N)triC(!ie S)$arO)t
S!)n"s #i,e &ester"a& '(en +e!+#e !mmente" t(at
(ea#t(& %!!"s meant I!m+r!misin$ !n t(e taste.I
N)triC(!ie S)$arO)t is t(e m!st n!-e# +r!")t
ran$e t! (a-e .een intr!")e" in t(e mar,et. T(e
+r!")t is n!t =)st s'eet .)t tastes $reat* an" &et
!ntains n! a""e" s)$ar.
N)triC(!ie Di$esti-e Bis)it
N!t(in$ an .e m!re "i6)#t t(an ma,in$ sma##
e@!rts in !)r "ai#& #i%e t!'ar"s (ea#t(& an" ati-e
#i-in$. 0E7K 'e are en$r!sse" in !)r .)s& s(e")#esD
s,i++in$ mea#s* missin$ 'a#,s* a#!n$ 'it( ina"e3)ate
s#ee+ an" %re3)ent#& eatin$>!)t* a## ta,e a (ea-& t!##
!n !)r (ea#t(.
Treat Fr)it R!##?
A## ,i"s '(! (a-e re#is(e" t(e &)mm& ream&
treas)res !% Britannia Treat in e5itin$ :a-!rs* (a-e
&et an!t(er reas!n t! e#e.rateL Britannia Treat
#a)n(es t(e ama?in$#& &)mm& Treat Fr)it R!##?LL
T(ese tast& s!%t r!##s are /##e" 'it( rea# %r)its an"
+r!-i"e a (ea#t(& &et m!)t(>'aterin$ treat t! t(e
,i"s. Fr)it R!##? !mes in %!)r masti %r)it :a-!)rs >
O)i& A++#e* Stra'.err& S)r+rise* Tan$& Oran$e an"
De#ii!)s DatesL
Ne' Britannia Mi#, Bi,is
Mi#, Bi,is* t(e %a-!)rite $r!'t( +artner !% Mi"s* n!'
.rin$s $reater -a#)e an" "e#i$(t t! a## 'it( its ne'
+r!")t an" +a, "esi$n. Reent#& re>#a)n(e" in its
e5istin$ S!)t(ern 2 Eastern mar,ets* an" e5ten"e"
ar!ss In"ia* t(e ne' Mi#, Bi,is is a## set t! a""
e5itement an" a++ea# t! Pn)triti!)sQ %!!". F(!e-er
sai" t(at P$!!" %!!"Q nee"s t! #!!, P")## an" .!rin$Q*
'i## =)st (a-e t! ta,e a #!!, at Mi#, Bi,is.
CASE STUD< .
Britannia !@ers C(inese P!(a
Free Press O!)rna#* 00>A0>0A11
T(e Mana$in$ Diret!r !% Britannia In")stries
Limite"* 8inita Ba#i sat "!'n t! eat +!(a an" )+ma
!n M!n"a& m!rnin$ an" #eane" .a, t! e5+!)n" !n
t(e .ene/ts !% (ea#t(& eatin$.
B)t t(e essentia# In"ian "e#iaies (a-e .een ta,en
t! )n(arte" territ!ries 'it( -ariants #i,e C(inese
+!(a an" Man()rian )+ma * #en"in$ a C(inese
t!)( t! t(e a$e> !#" .rea,%ast men).
Ba#i an" (er C!m+an& #a)n(e" an" ser-e" t(ese at
an e-ent in M)m.ai* '(i( is t(e mar,et '(ere t(e
+r!")ts are .ein$ #a)n(e" )n"er t(e 4 Hea#t(&
Start4 .ran" !% Britannia.
Ot(er !@erin$s in t(e ran$e are !ats an" m)#ti $rain
+!rri"$e an" -ariants t(ere!%.
T(e +a,ete" %!!"s are #ar$e#& tar$ete" at )r.an
mar,ets* '(ere +e!+#e (a-e #ess time an" m!re
m!ne&. Britannia #aims t(e& are %ree !% trans%ats*
(!#ester!# an" +reser-ati-es. T(e& an .e t)rne"
%r!m +a,et t! mea# in /-e min)tes.
T(e rea"&>t!>!!, #a)n(es ta+ int! t(e $r!'in$
.rea,%ast %!!"s mar,et* an" %!##!' in t(e %!!tste+s !%
$r!'in$ .)siness in t(e se$ment %r!m Pe+si!*
Me##!$s an" MTR F!!"s. Britannia is a #ate entrant .)t
.e#ie-es it (as t(e strate$& ri$(t.
IO)r resear( s(!'e" t(at In"ian !ns)mers 'ere
"esir!)s !% a .rea,%ast s!#)ti!n t(at !m.ines
!n-eniene* (ea#t( an" taste*I sai" Ba#i.
IT(e insi$(t 'as t(at e-er&.!"& .e#ie-e" t(at
.rea,%ast 'as t(e m!st im+!rtant mea# !% t(e "a&*
&et m!re t(at GA +er ent !% In"ians en" )+ s,i++in$
.rea,%ast* an" m!st !% t(em are +e!+#e #i,e )s #i-in$
in .i$ ities*I Ba#i t!#" t(e FPO.
Britannia (as .een a$$ressi-e in t(e .is)its mar,et
an" (as se-era# -ariants !n t(e (ea#t( +#at%!rm. T(is
is t(e /rst time t(e !m+an& !@ers rea"&>t!>!!,
%!!"s. T(e !m+an& re+!rte" sa#es !% Rs.1*ARA
r!res %!r t(e Deem.er 3)arter* a $r!'t( !% !-er 0A
+er ent.