8ory vaden

1ake Lhe SLalrs

7 SLeps Lo Achlevlng 1rue Success



1ake Lhe SLalrs 8ory vaden

Success ls a cholce LhaL ls as slmple as decldlng Lo 1oke tbe 5tolts

5elf ulsclplloe 5ttoteqlst and auLhor 8ory vaden shares Lhe LruLh abouL
whaL lL Lakes Lo be successful by explodlng common mlsconcepLlons LhaL
ordlnary people have abouL Self-ulsclpllne

WPA1 1C knCW 1C SCunu LlkL ?Cu'vL 8LAu 1PL 8CCk

We llve ln an escalaLor world of geL rlch qulck", maglc pllls", and secreL formulas".
And ln our consLanL search for convenlence and maklng Lhlngs easler, we are acLually
maklng Lhem worse. rocrasLlnaLlon abounds, cosLlng us mllllons ln losL producLlvlLy. A
lack of personal accounLablllLy causes many of us Lo lgnore Lhe lnevlLable consequences
LhaL resulL from llvlng unhealLhy llfesLyles. 8roken promlses and falled commlLmenLs
conLlnue Lo noL only damage our workplaces and economlc envlronmenLs, buL also our
famllles and personal relaLlonshlps as well.

Meanwhlle, Lhe nolse and dlsLracLlon LhaL come wlLh Lhe speed of whlch llfe ls movlng
creaLes hlgher and hlgher levels of sLress and anxleLy ln every Lhlng LhaL we do. Cur Llme
ls sLreLched as Lhln as ever and afLer havlng Lrled all of Lhe laLesL dleL plans, flLness
conLrapLlons, money-maklng schemes and success glmmlcks we're lefL wonderlng.

WPA1 lS 1PL 18uL A1P 1C MAklnC M? LllL LASlL8?

vAuLn shares a refreshlng and sllghLly lrreverenL message LhaL Lhe LruLh abouL
successful people ls LhaL Lhey have slmply developed Lhe sklll Lo do Lhe Lhlngs Lhey know
Lhey should be dolng even when Lhey don'L feel llke dolng Lhem. Successful people have
Lhe dlsclpllne requlred Lo geL Lhlngs done regardless of Lhelr emoLlonal sLaLe. ln shorL
successful people 1oke tbe 5tolts whlle oLhers wasLe Llme looklng for Lhe escalaLor.

8uL self-dlsclpllne lsn'L as hard we all Lhlnk, once we learn Lo Lhlnk abouL lL Lhe rlghL
way. 1he seven lncredlbly empowerlng and unlque lnslghLs shared ln Lhls book are
Lransformlng Lhe way people Lhlnk abouL work. 1hls Llmely message has everyone
reallzlng - many for Lhe flrsL Llme- Lhe greaL paradox LhaL Lhe mosL guaranLeed paLh Lo
success and Lhe easy llfe ls Lo 1oke tbe 5tolts.








SLvLn S18A1LClLS 1C ACPlLvlnC 18uL SuCCLSS

1. The Paradox Principle of Sacrifice The short term easy leads to the long term
difficult while the short term difficult leads to the long term easy. Leverage long-term
vision to endure short-term sacrifices.
2. The Buy-In Principle of Commitment The more we have invested into something
the less likely we are to let it fail. Increase your commitment by creating the question
how is this possible? rather than relenting to the question is it possible?
3. The Magnification Principle of Focus Focus is power. Spend time developing
clarity about what you want most in life because the amount of our endurance is
directly proportionate to the clarity of our vision.
4. The Creation Principle of Integrity You think it, you speak it, you act, it happens.
Become relentless at creating congruence between your words and your actions.
5. The Harvest Principle of Schedule Focused effort is amplified by appropriate
timing and regimented routine. Let go of the myth of balance and start living your life
by the law of seasons.
6. The Perspective Principle of Faith Our ability to have peace is directly
proportionate to the term of our perspective. Manage tragedy and setbacks by
realizing that without the ability to see the entire future, we arent entitled to evaluate
why things happen today.
7. The Pendulum Principle of Action It doesnt matter what we say we believe our
real beliefs are revealed by how we act. Cultivate the habit of action by being
relentless about making progress while at the same time completely freeing yourself
of the demand for perfection.


Finally, make permanent change by embracing:
The Rent Axiom - Success is never owned, it is only rented; and the rent is due every
day. Know confidently that today is the hardest it will ever be and that one-day your
appetites will change. One day you will crave the thing that was originally a sacrifice and
what was once an indulgence you gave up later wont even be a temptation.



ln1L8vlLW 1ClCS for 8ory vaden
Pere are several posslblllLles for feaLures, arLlcles, columns, shows, and segmenLs on
whlch vAuLn can work closely wlLh buslness and consumer medla.

Cvercom|ng rocrast|nat|on - now mocb ls ptoctostlootloo costloq yoo? leoto oboot
tbe J moJeto Joy fotms of ptoctostlootloo ooJ wbot to Jo oboot lt!
Accordlng Lo a recenL anonymous survey of 10,000 uS employees, Lhe average person
self-admlLLed Lo wasLlng 2.09 hours each day aL work. 8ased on Lhe average salary of
Lhe workforce LhaL means procrasLlnaLlon cosLs employers $10,396 per year L8
LMLC?LL! As lL Lurns ouL procrasLlnaLlon ls Lhe mosL expenslve lnvlslble cosL ln
buslness Loday. And Lhere ls an even more dangerous and pervaslve form of
unconsclous procrasLlnaLlon ln Lhe world Loday LhaL 8ory calls CreaLlve Avoldance - flnd
ouL whaL lL ls and how Lo ellmlnaLe Lhls exLraordlnary cosL.

Creat|ng Susta|nab|e ersona| Change - Colo loslqbt loto wby tesolotloos ooJ qools
totely wotk ooJ sbote wltb yoot ooJleoce tbe solotloo to lostloq cbooqe.
1he prlmary key Lo enforclng personal change ls undersLandlng Lhe enemy LhaL ls
perpeLually worklng agalnsL you - 1he Law of ulmlnlshlng lnLenL. Cur lnLenL Lo make a
change ls hlghesL Lhe momenL we creaLe LhaL lnLenLlon and Lhe over Llme lL naLurally
sLarLs Lo fade. Any resoluLlon LhaL ls made Loday musL agaln be made Lomorrow, and
Lhe nexL day, and Lhe nexL day - whlch ls why Lhe beneflL of accounLablllLy ls so
powerful.

Next Generat|on 1|me Management - ulscovet tbe ottltoJe tbot tbe most soccessfol
people lo tbe wotlJ bove os lt telotes to bow tbey speoJ tbelt tlme.
nexL CeneraLlon 1lme ManagemenL ls more abouL decldlng whaL oot Lo do Lhan whaL to
do. So much of our aLLlLude abouL Llme has been lncorrecLly shaped by Lhe modern day
myLh of bolooce. 8alance ls fuLlle because Lhe meLaphor lmplles equal force ln opposlLe
dlrecLlon, buL ln pracLlce very few Lhlngs relaLed Lo our Llme are epool. Learn why
balance ls NO1 equal Llme across equal acLlvlLles buL raLher opptoptlote Llme across
ctltlcol prlorlLles.

Dea||ng w|th tragedy, setback, and fa||ure - uocovet tbe oolpoe sectet tbot tbe most
ptoJoctlve people lo tbe wotlJ sbote tbot ollows tbem to bove exttootJlooty peoce.
We spend so much of our llfe wresLllng wlLh gullL, resenLmenL, shame, and doubL abouL
wby Lhlngs have happened Lhe way Lhey have. We lose slghL of Lhe facL LhaL ofLen Llmes,
looklng back, Lhlngs are worklng ouL for Lhe beLLer. Learnlng Lo lncrease our perspecLlve
by accepLlng LhaL less Lhe ablllLy Lo see Lhe enLlre fuLure we aren'L enLlLled Lo evaluaLe
why Lhlngs happen Loday brlngs llfe-changlng peace.

"1bls book woo't let yoo off eosy - ooJ tbot's wby lt's qteot. koty voJeo qlves teoJets
wbot tbey oeeJ to qet focoseJ ooJ tockle ptoblems beoJ oo - ooJ wlo."! ke|th
Ierrazz|, bestse|||ng author of Never Lat A|one and Who's Got our 8ack.



"1oke tbe 5tolts wlll cbooqe tbe woy yoo wotk ooJ llve. koty voJeo bos cteoteJ o qem of
o book tbot wlll losplte yoo to Jo tbe llttle extto tbloqs tbot moke o nuC Jlffeteoce.
1bls book qlves yoo o sollJ ploo fot soccess. 1wo wotJs, 8u l1!" - Chester L|ton"
#$%&'($))*+, -.'author of "1he Carrot r|nc|p|e" & "1he Crange
kevo|ut|on"



A person desLlned for MLulCC8l1?:
- Spends Lhelr Llme consLanLly searchlng for Lhe shorLcuL" of Lhe escalaLor
- ConslsLenLly approaches commlLmenLs and cholces wlLh Lhe aLLlLude of should l" raLher
Lhan how wlll l"
- ls walLlng for Lhe perfecL seL or clrcumsLances so Lhey rarely even geL sLarLed
- Allows Lhemselves Lo geL caughL up beloq bosy jost beloq bosy

AB00T TBE A0TB0R
Roiy vauen is a Self-Biscipline Stiategist, Authoi, anu Business Notivational
Speakei whose insights have been shaieu on 0piah iauio, in Businessweek, anu in
S0CCESS" Nagazine. Roiy has uegiees in Business Nanagement, Leaueiship, anu an
NBA. Be is also the Co-Founuei of a multi-million uollai inteinational tiaining
company, !"#$%&'($')* ,"*(#-$.*/0. As a two time woilu champion of public
speaking finalist foi Toastmasteis Inteinational, Roiy has shaieu his compelling
"Take the Staiis" message on the same stage as }ohn Naxwell, Baviu Allen, Keith
Feiiazzi anu he's uone special piogiams foi both Zig Ziglai, anu foi Bave Ramsey's
companies. Roiy is also leauing a iapiuly giowing inteinational social movement
calleu the Take the Staiis Woilu Toui in which he is iaising money foi youth
chaiactei euucation piogiams by climbing staiis all ovei incluuing the 1u tallest
builuings in the woilu.

Roiy's new book "Take the Staiis: 7 Steps to Achieving Tiue Success" is fiom
Penguin publishing anu comes out Febiuaiy 7
th
, 2u12.




SuCCLS1Lu ln1L8vlLW CuLS1lCnS

1. What uo you think is the biggest challenge facing business touay.

2. Accoiuing to youi expeiience what is the key to success.

S. Bow uiu you get to wheie you aie. Bow is youi peisonal expeiience one that
lenus itself to the stuuy of self-uiscipline.

4. You've uesciibeu "Take the Staiis" as a methouology that is also a gieat
paiauox. Can you explain that.

S. 0ne of my favoiite things in youi book is the concept of cieative avoiuance.
What is that anu how uo we watch out foi it.

6. Bo you think self-uiscipline is something that can be leaineu anu uevelopeu
oi is it something that you aie boin with.

7. Can you talk to me a little bit about what sepaiates those who keep theii
commitments fiom those who uon't.

8. I've heaiu you mention that theie is a peipetual enemy we face in oui life
that is woiking against us fiom taking action. Can you intiouuce that to us
anu shaie with us what the iemeuy is.

9. It was suipiising to me to see that Faith anu Peispective was one of the 7
coie stiategies of a "Take the Staiis" minuset. Can you explain to us how that
applies to success.

1u. Tell us about youi "Take the Staiis toui." What is it all about.

11. 0ne of the most populai concepts you shaie is youi Rent Axiom. Can you
explain that.




l olwoys soy tbot petsoool floooce ls ooly 20X beoJ koowleJqe-ooJ 80X bebovlot.
8ebovlot cbooqe ls botJ, becoose lt tepoltes sometbloq o lot of people ote mlssloq tbese
Joys. self-Jlsclplloe. lf yoo woot to moke o cbooqe lo yoot mooey, bosloess ot
telotloosblps, Jo oot mlss 1oke tbe 5tolts. lt qlves yoo tbe tools yoo oeeJ to toke coottol
of tbe ooly petsoo bolJloq yoo bock. yootself! -Dave kamsey, host of 1he Dave
kamsey Show and best-se|||ng author of 1he 1ota| Money Makeover



"1bls book oo self-Jlsclplloe sbows yoo bow to Jevelop tbe cootoqe, cbotoctet ooJ
Jetetmlootloo yoo oeeJ to socceeJ lo ooytbloq yoo ottempt. lt coo cbooqe yoot llfe!" --
8r|an 1racy, New ork 1|mes bestse|||ng author of Lat 1hat Irog

"'Cet tlcb polck, eosy ooJ pololessly'. uoo't be fooleJ. 1bete ls oo escolotot to tbe top.
1bls book wlll tell yoo tbe ttotb oboot wbot lt teolly tokes to become o mosslve soccess lo
evety oteo of yoot llfe--lf yoo cboose to 1oke tbe 5tolts." -- Darren nardy, ub||sher
(/001(( 23,34*+$, bestse|||ng author of 56$ 0.78.9+: 1;;$-&







What coulu you accomplish in youi life by just having a little moie self-uiscipline.

This book can help youi auuience to:

- Nake moie money
- Bave moie peace
- Inciease theii confiuence
- Nanage time moie effectively
- uet in bettei shape
- Eliminate financial uebt
- Bave stiongei ielationships
- Bevelop moie fieeuom in theii life
- Be happiei anu successful oveiall


This book incluues iecounts of peisonal inteiviews with 8 "0ltia Piouuceis"
incluuing: an entiepieneui with 6 companies listeu on the NYSE, the CE0 of
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Raymonu }ames anu Kellei Williams.