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    SM 1

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    Danish Merchant
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    SM 1

    Uploaded by

    Danish Merchant
    21 views5 pages
    m

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    21 views5 pages

    SM 1

    Uploaded by

    Danish Merchant
    m

    Copyright:

    © All Rights Reserved
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    You are on page 1of 5

    A PROJECT ON

    Strategic Management by TESCO Super Market


    In The Subject
    Strategic Management
    Submitted By
    ani!h S Merchant
    A"##
    M$C%m Part &I 'Bu!ine!! Management(
    )nder The *uidance O+
    Pr%+$ Prerna Sharma
    T%
    )ni,er!ity O+ Mumbai
    -%r
    Ma!ter %+ C%mmerce Pr%gramme 'Seme!ter . I(
    In
    Bu!ine!! Management
    /ear0 1"23.2#
    S45M6S
    NARSEE MONJEE CO77E*E O- COMMERCE 8ECONOMICS
    4I7E PAR7E '9(: M)MBAI & 3"""#;$
    E4A7)ATION CERTI-ICATE
    This is to certify that the undersigned have assessed and evaluated the project on
    Strategic Management by TESCO Super Market< submitted by ani!h Merchant
    student of M$C%m$ & Part . I 'Seme!ter & I( In Bu!ine!! Management for the academic
    year 2014-15. This project is original to the best of our knoledge and has been accepted
    for !nternal "ssessment.
    #ame $ %ignature of !nternal &'aminer (
    #ame $ %ignature of &'ternal &'aminer (
    Principa=
    Shri Suni= B$ Mantri
    EC7ARATION B/ T>E ST)ENT
    !) ani!h S Merchant student of M$C%m 'Part & I( In Bu!ine!! Management) *oll #o.( "055)
    hereby declare that the project titled ?Strategc Managment by TESCO Super Market< for the
    subject Strategic Management submitted by me for %emester + ! of the academic year 2014-15)
    is based on actual ork carried out by me under the guidance and supervision of Pr%+$ Prerna
    Sharma. ! further state that this ork is original and not submitted anyhere else for any
    e'amination.
    ,lace( -umbai
    .ate(
    #ame $ %ignature of %tudent
    #ame ( .anish % -erchant
    %ignature( /////////////////
    AC5NO97E*EMENT
    ,rojects have alays been fun 0earning e'perience) but ith groing age) at this -asters1
    0evel) it surely demands 2orporate and .epth "pproach.
    This project as a great learning e'perience and ! take this opportunity to acknoledge all
    those ho gave me their invaluable guidance and inspiration provided to me during the
    course of this project by my guide.
    ! ould like to thank Mr!$ Prerna Sharma - ,rofessor of %trategic -anagement.
    ! ould also thank the M$C%m epartment %+ Nar!ee M%njee C%==ege %+ C%mmerce 8
    Ec%n%mic! ho gave me this opportunity to ork on this project hich provided me ith a
    lot of insight and knoledge of my current curriculum and industry as ell as practical
    knoledge.
    3ould sincerely thank our coordinator Mr$ >ari!h Sharma for constant guidance over the
    projects and curriculums.
    ! ould also like to thank the =ibrary !ta++ %+ Nar!ee M%njee C%==ege %+ C%mmerce 8
    Ec%n%mic! for e4uipping me ith the books) journals and maga5ines for this project.
    ! ould also like to thank my friends and fello students ho helped me in the cause of the
    project.
    INE@
    Sr.No Contents
    Page
    No
    1 Introduction 1
    2 Ownership of TESCO 2
    3 Industry analysis: Pestel framewor 3
    ! Industry analysis: Porter"s #$e forces %
    & Critical success factors 1'
    %
    (nalysis of resources) competence and
    culture
    13
    * Tesco"s strate+ic options 1*
    ,
    -aret o./ecti$es and strate+ies
    implementation
    10
    0 Swot analysis: Tesco 22
    1' (cti$ities .y Tesco super maret 2*
    11 Conclusion 3'
    12 1ilio+raphy 32

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