Managers at Destin Brass are concerned about declining margins for their pump products and consistent high margins for their flow controller products. They believe their current overhead allocation method, which uses a flat rate based on labor costs, may be inaccurately calculating product costs and leading to inefficient pricing. Implementing an activity-based costing system that allocates overhead based on cost drivers like machine hours and transactions more accurately shows pumps have higher overhead costs per unit than indicated previously, which explains the lower margins. The new system also reveals flow controllers have negative margins, highlighting issues the previous system obscured.
Managers at Destin Brass are concerned about declining margins for their pump products and consistent high margins for their flow controller products. They believe their current overhead allocation method, which uses a flat rate based on labor costs, may be inaccurately calculating product costs and leading to inefficient pricing. Implementing an activity-based costing system that allocates overhead based on cost drivers like machine hours and transactions more accurately shows pumps have higher overhead costs per unit than indicated previously, which explains the lower margins. The new system also reveals flow controllers have negative margins, highlighting issues the previous system obscured.
Managers at Destin Brass are concerned about declining margins for their pump products and consistent high margins for their flow controller products. They believe their current overhead allocation method, which uses a flat rate based on labor costs, may be inaccurately calculating product costs and leading to inefficient pricing. Implementing an activity-based costing system that allocates overhead based on cost drivers like machine hours and transactions more accurately shows pumps have higher overhead costs per unit than indicated previously, which explains the lower margins. The new system also reveals flow controllers have negative margins, highlighting issues the previous system obscured.
Managers at Destin Brass are concerned about declining margins for their pump products and consistent high margins for their flow controller products. They believe their current overhead allocation method, which uses a flat rate based on labor costs, may be inaccurately calculating product costs and leading to inefficient pricing. Implementing an activity-based costing system that allocates overhead based on cost drivers like machine hours and transactions more accurately shows pumps have higher overhead costs per unit than indicated previously, which explains the lower margins. The new system also reveals flow controllers have negative margins, highlighting issues the previous system obscured.
Sept 2013, MBA HEC PARIS February 1, 2014 Professor Sebastian Becker
1. What are the managerial concerns that managers at Destin Brass have, and why do they look into costing systems for a solution? The company has three product offerings Valves, Pumps and Flow Controllers. They feel that margins on Pumps have significantly reduced, whereas they feel that Flow controllers have a very comfortable margin. They are perplexed that how come competitors are, on the one hand able to price Pumps at such a low cost, and on the other, not giving them any competition on Flow controller prices. Thus they are concerned that maybe they are not calculating their margins properly with the current costing system, which is leading to an inefficient pricing system. Currently, they calculate costs of each product by allocating overheads on a flat rate based on labor costs across each product (the overhead rate is 439% of labor based on their standard costing system). Looking into the costing system, and drivers of the overheads, we see that this is indeed the case. The following table depicts how the overheads would be allocated based on their drivers, rather than a flat rate Particulars Allocation Base Valves Pumps Fl. Cont. Total A. Current Overheads Allocation Labor cost (439%) 131,700 439,000 112,384 683,084 Per Unit Overhead Allocation