Unit contributions for Exchange Tower Store Unit contributions for Online Store

lunchtime order first-time customer order

Pants 150 Dress 140

Shirt 90 Shirt 90
Total sales 240 Total sales 230
Cost of pants 70 After 10% discount 207
Cost of shirt 45 Cost of Dress 65
Contributions 125 Cost of shirt 45
flat fee 7.14
Contributions 89.86

after-work order return customer order

Cashmere Lounge set 670 Non-Cashmere Lounge set 195

Pants 150 Pants 150
Dress 140 Total sales 345
Total sales 960 Cost of NCL set 90
Cost of CL set 255 Cost of pants 70
Cost of pants 70 flat fee 7.14
Cost of shirt 65 Contributions 177.86
Contributions 570

Annual fixed overheads

Exchange Tower Store Online Store

Rent 78,000 Online Manager 40,000
Salaries and Wages 122,320 Website Hosting Fees 13,100
Utilities 1,440 Insurance 2,500
Depreciation 1,615 Warehouse Rent 28,000
Internet/Phone 1,140 Annual fixed overheads 83,600
Insurance 2,210
Other Tenant Fees 1,255
Point-of-Sale System 1,236
Health and Safety 1,400
Annual fixed overheads 210,616
 Exchange Tower Store Online Store
per order
lunchtime order after-work order first-time order
Sales Price 240 960 207
Variable Cost 115 390 117.14
Contributions 125 570 89.86
Online Store
return order
345
167.14
177.86
Break-even analysis for the influencer marketing strategy

Annual fixed overheads 210,616

Depreciation 1,615
Annual recurring cash costs 209,001
Finance partnerships with micro-influencers 15%
The influencer budget 31,350.15

Cost per influencer 1,650

max number of influencer 19

per influencer
Min Max
customer online (2-4.5% of followers) 1,000 2,250
first-time purchase (2% of customer online) 20 45
second purchase (20% of fisrt purchase) 4 9
Sales from first purchase 4,140 9,315
Sales from second purchase 1,380 3,105
Total Sales 5,520 12,420
Cost of first purchase 2,343 5,271
Cost of second purchase 669 1,504
Total Cost 3,011 6,776
contribution 2,509 5,644

Fixed cost 1,650 1,650

Profitability 859 3,994
Fixed costs 31,350
Unit contribution of first order 89.86
Unit contribution of return order 177.86
Unit contribution mix 125
break-even orders first 250
break-even orders return(20% of first order) 50
break-even sales 68,983
 Profitability Projection for Exchange Tower Store

Min Max
Annually "Lunchtime" orders 1000 2000
Annually "After Work" orders 250 500

"Lunchtime" orders 240,000.00 480,000.00

"After-Work" orders 240,000.00 480,000.00
Total Sales 480,000.00 960,000.00

"Lunchtime" orders cost 115,000.00 230,000.00

"After-Work" orders cost 97,500.00 195,000.00
Total Variable Costs 212,500.00 425,000.00

Contribution 267,500.00 535,000.00

Fixed Costs 210,616.00 210,616.00
Profit 56,884.00 324,384.00
 Profitability Projection for Online Store

Min Max

Visitors online (2-4.5%of followers) 19,000 42,750

First-time Order (2% of customer online) 380 855
Return Orders (20% of fisrt purchase) 76 171

First Time Orders from influencer 78,660.00 176,985.00

Return Customer Orders from influencer 26,220.00 58,995.00
First Time Orders 325,000.00 425,000.00
Return Customer Orders 325,000.00 425,000.00
Total Sales 754,880.00 1,085,980.00

First Time order cost from influencer 44,513.20 100,154.70

Retrun order cost from influencer 12,702.64 28,580.94
First Time order cost 183,915.46 240,504.83
Retrun order cost 157,450.72 205,897.10
Total Variable Costs 398,582.02 575,137.57

Contribution 356,297.98 510,842.43

Fixed Costs 114,950.00 114,950.00
Profit 241,347.98 395,892.43
 Item Type Selling Price Wholesale Cost
Cashmere Lounge set 670 255
Non-Cashmere Lounge set 195 90
Pants 150 70
Dress 140 65
Shirt 90 45

Exchange Tower location min max

Sales of ET 480,000 960,000
lunchtime shopper 240 115 80%
Pants 150 70
Shirt 90 45
after-work shopper 960 390 20%
Cashmere Lounge set 670 255
Pants 150 70
Dress 140 65
days 250
orders 5 10

online shop
Sales of online 650,000 850,000
first-time customer order comprised one shirt 207 117.14
Dress 126 65
Shirt 81 45
return customer comprised one pair of pants a 345 167.14
Non-Cashmere Lounge set 195 90
Pants 150 70
fee per order 7.14
orders year 2,512.08 3,285.02

break-even for the influencer marketing strategy.

The influencer budget 31,350 31,350 31350
cost per influencer 1,650 1,650
followers per influencer 50,000 50,000
max number of influencer 19 19
Min Max
customer online (2-4.5%of followers) 19,000 42,750
first-time purchase (2% of customer online) 380 855
second purchase (20% of fisrt purchase) 76 171
Sales from first purchase 78,660 176,985
Sales from second purchase 26,220 58,995
Total Revenue 104,880 235,980
Cost of first purchase 44,513 100,155
Cost of second purchase 12,703 28,581
Total Cost 57,216 128,736
contribution 47,664 107,244
Fixed cost 31,350 31,350
Profitability 16,314 75,894
 Exchange Tower Store
Rent 78,000
Salaries and Wages 122,320
Utilities 1,440
Depreciation 1,615
Internet/Phone 1,140
Insurance 2,210
Other Tenant Fees 1,255
Point-of-Sale System 1,236
Health and Safety 1,400

Unit contributions Annual fixed overheads

210,616

1,000.00 2,000.00 125

80
45
250.00 500.00 570
415
80
75

83,600

1,570.05 2,053.14 89.86

61
36
942.03 1,231.88 177.86
105
80

104.52667 299.9235

1000 2250
20 45
4 9
1797.2 4043.7
711.44 1600.74
2508.64 5644.44
 Online Store
Online Manager 40,000
Website Hosting Fees 13,100
Insurance 2,500
Warehouse Rent 28,000