Artist Piece Description of Piece Price

Colin Zweibell Perfection A wire mesh sculpture of $300,000

the human body
Burden A wire mesh sculpture of a mule $250,000
The Great Equalizer A wire mesh sculpture of a gun $125,000
Rita Losky Chaos Reigns A series of computer-generated drawings $400,000
Who Has Control? A computer-generated drawing $500,000
intermeshed with lines of computer code
Domestication A pen-and-ink drawing of a house $400,000
Innocence A pen-and-ink drawing of a child $550,000
Norm Marson Aging Earth A sculpture of trash covering a $700,000
larger globe
Wasted Resources A collage of various packaging materials $575,000
Candy Tate Serenity An all blue watercolor painting $200,000
Calm Before the Storm A painting with an all blue $225,000
watercolor background and a black
watercolor center
It had been a dream come true for Ash Briggs, a struggling
artist living in the San Francisco Bay Area. He had made a
trip to the corner grocery store late one Friday afternoon to
buy some milk, and on impulse, he had also purchased a
California lottery ticket. One week later, he was a millionaire.
Ash did not want to squander his winnings on materi-
alistic, trivial items. Instead he wanted to use his money to
support his true passion: art. Ash knew all too well the dif-
ficulties of gaining recognition as an artist in this postin-
dustrial, technological society where artistic appreciation is
rare and financial support even rarer. He therefore decided
to use the money to fund an exhibit of up-and-coming mod-
ern artists at the San Francisco Museum of Modern Art.
Ash approached the museum directors with his idea, and
the directors became excited immediately after he informed
them that he would fund the entire exhibit in addition to do-
nating $1 million to the museum. Celeste McKenzie, a mu-
seum director, was assigned to work with Ash in planning the
exhibit. The exhibit was slated to open one year from the time
Ash met with the directors, and the exhibit pieces would re-
main on display for two months.
Ash began the project by combing the modern art com-
munity for potential artists and pieces. He presented the fol-
lowing list of artists, their pieces, and the price of display-
ing each piece
1
to Celeste.
ADDITIONAL CASES
I CASE 11.2 ASSIGNING ART
27
1
The display price includes the cost of paying the artist for loaning the piece to the museum, transporting the piece to San Francisco, constructing the
display for the piece, insuring the piece while it is on display, and transporting the piece back to its origin.
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28 ADDITIONAL CASES
Artist Piece Description of Piece Price
Robert Bayer Void An all black oil painting $150,000
Sun An all yellow oil painting $150,000
David Lyman Storefront Window A photo-realistic painting of a $850,000
jewelry store display window
Harley A photo-realistic painting of a $750,000
Harley-Davidson motorcycle
Angie Oldman Consumerism A collage of magazine advertisements $400,000
Reflection A mirror (considered a sculpture) $175,000
Trojan Victory A wooden sculpture of a condom $450,000
Rick Rawls Rick A photo-realistic self-portrait (painting) $500,000
Rick II A cubist self-portrait (painting) $500,000
Rick III An expressionist self-portrait $500,000
(painting)
Bill Reynolds Beyond A science fiction oil painting $650,000
depicting Mars colonization
Pioneers An oil painting of three astronauts $650,000
aboard the space shuttle
Bear Canton Wisdom A pen-and-ink drawing of an $250,000
Apache chieftain
Superior Powers A pen-and-ink drawing of a $350,000
traditional Native American rain
dance
Living Land An oil painting of the Grand Canyon $450,000
Helen Row Study of a Violin A cubist painting of a violin $400,000
Study of a Fruit Bowl A cubist painting of a bowl of fruit $400,000
Ziggy Lite My Namesake A collage of Ziggy cartoons $300,000
Narcissism A collage of photographs of Ziggy Lite $300,000
Ash Briggs All That Glitters A watercolor painting of the $50,000*
Golden Gate Bridge
The Rock A watercolor painting of Alcatraz $50,000
Winding Road A watercolor painting of Lombard $50,000
Street
Dreams Come True A watercolor painting of the San $50,000
Francisco Museum of Modern Art
*Ash does not require personal compensation, and the cost for moving his pieces to the museum
from his home in San Francisco is minimal. The cost of displaying his pieces therefore only includes
the cost of constructing the display and insuring the pieces.
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CASE 11.3 STOCKING SETS 29
Ash possesses certain requirements for the exhibit. He
believes the majority of Americans lack adequate knowledge
of art and artistic styles, and he wants the exhibit to educate
Americans. Ash wants visitors to become aware of the col-
lage as an art form, but he believes collages require little tal-
ent. He therefore decides to include only one collage. Addi-
tionally, Ash wants viewers to compare the delicate lines in
a three-dimensional wire mesh sculpture to the delicate lines
in a two-dimensional computer-generated drawing. He there-
fore wants at least one wire mesh sculpture displayed if a
computer-generated drawing is displayed. Alternatively, he
wants at least one computer-generated drawing displayed if
a wire mesh sculpture is displayed. Furthermore, Ash wants
to expose viewers to all painting styles, but he wants to limit
the number of paintings displayed to achieve a balance in the
exhibit between paintings and other art forms. He therefore
decides to include at least one photo-realistic painting, at least
one cubist painting, at least one expressionist painting, at
least one watercolor painting, and at least one oil painting.
At the same time, he wants the number of paintings to be no
greater than twice the number of other art forms.
Ash wants all his own paintings included in the exhibit
since he is sponsoring the exhibit and since his paintings cel-
ebrate the San Francisco Bay Area, the home of the exhibit.
Ash possesses personal biases for and against some
artists. Ash is currently having a steamy affair with Candy
Tate, and he wants both of her paintings displayed. Ash
counts both David Lyman and Rick Rawls as his best
friends, and he does not want to play favorites among these
two artists. He therefore decides to display as many pieces
from David Lyman as from Rick Rawls and to display at
least one piece from each of them. Although Ziggy Lite is
very popular within art circles, Ash believes Ziggy makes
a mockery of art. Ash will therefore only accept one dis-
play piece from Ziggy, if any at all.
Celeste also possesses her own agenda for the exhibit.
As a museum director, she is interested in representing a
diverse population of artists, appealing to a wide audience,
and creating a politically correct exhibit. To advance femi-
nism, she decides to include at least one piece from a female
artist for every two pieces included from a male artist. To ad-
vance environmentalism, she decides to include either one or
both of the pieces Aging Earth and Wasted Resources.
To advance Native American rights, she decides to include
at least one piece by Bear Canton. To advance science, she
decides to include at least one of the following pieces: Chaos
Reigns, Who Has Control, Beyond, and Pioneers.
Celeste also understands that space is limited at the mu-
seum. The museum only has enough floor space for four
sculptures and enough wall space for 20 paintings, collages,
and drawings.
Finally, Celeste decides that if Narcissism is dis-
played, Reflection should also be displayed since Re-
flection also suggests narcissism.
Please explore the following questions independently
except where otherwise indicated.
(a) Ash decides to allocate $4 million to fund the exhibit. Given the
pieces available and the specific requirements from Ash and Ce-
leste, formulate and solve a BIP model to maximize the number
of pieces displayed in the exhibit without exceeding the budget.
How many pieces are displayed? Which pieces are displayed?
(b) To ensure that the exhibit draws the attention of the public, Ce-
leste decides that it must include at least 20 pieces. Formulate
and solve a BIP model to minimize the cost of the exhibit while
displaying at least 20 pieces and meeting the requirements set
by Ash and Celeste. How much does the exhibit cost? Which
pieces are displayed?
(c) An influential patron of Rita Loskys work who chairs the
Museum Board of Directors learns that Celeste requires at
least 20 pieces in the exhibit. He offers to pay the minimum
amount required on top of Ashs $4 million to ensure that ex-
actly 20 pieces are displayed in the exhibit and that all of
Ritas pieces are displayed. How much does the patron have
to pay? Which pieces are displayed?
Note: A data file for this case is included on the CD-ROM
for your convenience.
I CASE 11.3 STOCKING SETS
Daniel Holbrook, an expeditor at the local warehouse for Fur-
niture City, sighed as he moved boxes and boxes of inven-
tory to the side in order to reach the shelf where the partic-
ular item he needed was located. He dropped to his hands
and knees and squinted at the inventory numbers lining the
bottom row of the shelf. He did not find the number he
needed. He worked his way up the shelf until he found the
number matching the number on the order slip. Just his luck!
The item was on the top row of the shelf! Daniel walked back
through the warehouse to find a ladder, stumbling over boxes
of inventory littering his path. When he finally climbed the
ladder to reach the top shelf, his face crinkled in frustration.
Not again! The item he needed was not in stock! All he saw
above the inventory number was an empty space covered with
dust!
Daniel trudged back through the warehouse to make the
dreadful phone call. He dialed the number of Brenda Sims,
the saleswoman on the kitchen showroom floor of Furniture
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