Bcom Syllabus

Scheme and Courses of Reading for Bachelor of Commerce (B.
Com) under
Semester System w.e.f. 2009-2010.
COURSE STRUCTURE
Note: a!er setter will set nine "uestions in all. #uestion num$er one will $e com!ulsory
which will $e from the entire sylla$us. %t will contain si& short ty!e "uestions. Students are
re"uired to attem!t four "uestions from the remaining eight "uestions. 'll "uestions will
carry e"ual mar(s.
B.Com. Ist Semester
Course Code Course Title External Internal
Total Marks
BC 101 Business Communication - % 90 10
100
BC 102 Business )athematics - % 90 10 100
BC 10* +inancial 'ccounting - % 90 10 100
BC 10, Business )anagement - % 90 10 100
BC 10- Business .conomics - % 90 10 100
BC 10/ Basics of Com!uter (0heory a!er) 90 10 100
B.Com. IInd Semester
Total Marks
BC 201 Business Communication - %% 90 10 100
BC 202 Business )athematics - %% 90 10 100
BC 20* +inancial 'ccounting - %% 90 10 100
BC 20, Business )anagement - %% 90 10 100
BC 20- Business .conomics - %% 90 10 100
BC 20/ Basics of Com!uter (ractical) - - 100
.n1ironmental Studies (#ualifying !a!er)2 - - 100
B.Com. IIIrd Semester
Total Marks
BC *01 Business Regulatory +ramewor( - % 90 10 100
BC *02 Cor!orate 'ccounting - % 90 10 100
BC *0* Com!any 3aw 90 10 100
BC *0, Business Statistics - % 90 10 100
BC *0- rinci!les of )ar(eting - % 90 10 100
1
Any one of te follo!in": #
BC *0/ (i) %nformation 0echnology and its 90 10 100
'!!lications in Business (0heory a!er)
BC *0/ (ii) %ndian +inancial System - % 90 10 100
BC *0/ (iii) +undamentals of %nsurance - % 90 10 100
BC *0/ (i1) 4uman Resource )anagement 5 % 90 10 100
B.Com. IVth Semester
Total Marks
BC ,01 Business Regulatory +ramewor(-%% 90 10 100
BC ,02 Cor!orate 'ccounting - %% 90 10 100
BC ,0* 'uditing 90 10 100
BC ,0, Business Statistics - %% 90 10 100
BC ,0- rinci!les of )ar(eting - %% 90 10 100
Any one of te follo!in": #
BC ,0/ (i) %nformation 0echnology and its - - 100
'!!lications in Business (ractical)
BC ,0/ (ii) %ndian +inancial System - %% 90 10 100
BC ,0/ (iii) +undamentals of %nsurance - %% 90 10 100
BC ,0/ (i1) 4uman Resource )anagement - %% 90 10 100
B.Com. $t Semester
Total Marks
BC -01 %ncome 0a& - % 90 10 100
BC -02 Cost 'ccounting - % 90 10 100
BC -0* )anagement 'ccounting and 90 10 100
+inancial )anagement - %
BC -0, Business .n1ironment - % 90 10 100
Any t!o of te follo!in" :#
BC -0- (i) +inancial )ar(et 6!erations - % 90 10 100
BC -0- (ii) %nternational )ar(eting-% 90 10 100
BC -0- (iii) %n1estment )anagement-% 90 10 100
BC -0- (i1) %ndirect 0a&es 5 % 90 10 100
BC -0- (1) 'd1ertising and Sales )anagement 5 % 90 10 100
BC -0- (1i) .ssentials of .-Commerce 5 % 90 10 100
B.Com. $It Semester
Total Marks
BC /01 %ncome 0a& - %% 90 10 100
BC /02 Cost 'ccounting 5 %% 90 10 100
BC /0* )anagement 'ccounting and 90 10 100
+inancial )anagement - %%
2
BC /0, Business .n1ironment - %% 90 10 100
Any t!o of te follo!in" :#
BC /0- (i) +inancial )ar(et 6!erations - %% 90 10 100
BC /0- (ii) %nternational )ar(eting-%% 90 10 100
BC /0- (iii) %n1estment )anagement-%% 90 10 100
BC /0- (i1) %ndirect 0a&es 5 %% 90 10 100
BC /0- (1) 'd1ertising and Sales )anagement 5 %% 90 10 100
BC /0- (1i) .ssentials of .-Commerce 5 %% 90 10 100
7ote8 0he duration of each !a!er will $e * hours.
20he #ualifying !a!er-.n1ironmental Studies % and %% shall $e taught in the %st and %%nd
Semester. 4owe1er9 the e&amination will $e conducted along with %%nd Semester.
3
BC#%&%
Business Communi'ation # I
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
Note: (a)er setter !ill set nine *uestions in all. +uestion num,er one !ill ,e
'om)ulsory !i' !ill ,e from te entire sylla,us. It !ill 'ontain six sort ty)e
*uestions. Students are re*uired to attem)t four *uestions from te remainin"
ei"t *uestions. All *uestions !ill 'arry e*ual marks.
Business Communication8 )eaning9 Basic forms of communicating9 Communication
models and !rocesses9 .:ecti1e communication9 0heories of Communication; 'udience
'nalysis.
Self-<e1elo!ment and Communication8 <e1elo!ment of !ositi1e !ersonal attitudes; S=60
analysis; >otes model of inde!endence9 =hole communication; Body 3anguage8 ?inesics9
ro&emics9 ara language. .:ecti1e listening8 rinci!les of e:ecti1e listening9 +actors
a:ecting listening e&ercise9 6ral9 written and 1ideo sessions.
Cor!orate communication8 +ormal and informal communication networ(9 Business
)iscommunication (Barriers); %m!ro1ing communication9 ractices in $usiness
communication; @rou! discussion; )oc( inter1iews; Seminars; .:ecti1e listening
e&ercises9 %ndi1idual and grou! !resentation; Re!ort writing and its contents.
)odern +orms of Communicating8 +a&9 .-mail9 >ideo Conferencing9 etc.
Su""ested Readin"s:
1. Bo1ee and 0hill 8 Business Communication Today, 0ata )c@raw 4ill9 7ew <elhi.
2. Ronald .. <ule( and Aohn S. +ielder98 Principles of Business Communication; )acmillan
u$lishing Com!any9 3ondon.
*. Randall .. )agors :Business Communication; Harper and Row9 7ew Bor(.
,. Webster's Guide to Efectie !etter Writin", 4ar!er and Row9 7ew Bor(.
-. Balasu$ramanyam 8 Business Communications; >i(as u$lishing 4ouse9 <elhi.
/. ?aul 8 Business Communication; rentice 4all9 7ew <elhi.
C. ?aul 8 Efectie Business Communication 8rentice 4all9 7ew <elhi.
D. atri >.R. 8 Essentials of Communication; @reens!an u$lications9 7ew <elhi.
9. Senguin A 8 Business Communication; 0he Real =orld and Bour Career9 'llied u$lishers9
7ew <elhi.
10.Ro$inson9 7etra(anti and Shintre8 Communicatie Competence in Business En"lis#;
6rient 3ognman9 4ydera$ad.
4
BC#%&-
Business#Matemati's # I
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
Calculus (ro$lem and theorems in1ol1ing trigonometrical ratios are not to $e done).
<i:erentiation8 artial deri1ati1es u! to second order9 4omogeneity of functions and
.u1erEs theorem; 0otal di:erentials; <i:erentiation of im!licit function with the hel! of total
di:erentials.
)a&ima and )inima; Cases of one 1aria$le in1ol1ing second or higher order deri1ati1es;
Cases of two 1aria$les in1ol1ing not more than one constraint.
%ntegration8 %ntegration as anti-deri1ati1e !rocess; Standard forms; )ethods of
integration-$y su$stitution9 $y !arts9 and $y use of !artial fractions; <eFnite integration;
+inding areas in sim!le cases; ConsumersG and !roducersG sur!lus; 7ature of commodities
3earning Cur1e; 3eonti: %n!ut-6ut!ut model.
)atrices and <eterminants8 <eFnition of a matri&. 0y!es of matrices; 'lge$ra of matrices;
ro!erties of determinants; Calculation of 1alues of determinants u!to third order9 'dHoint
of a matri&9 elementary row or column o!erations; +inding in1erse of a matri& through
adHoint and elementary row or column o!erations. Solution of a system of linear e"uations
ha1ing uni"ue solution and in1ol1ing not more than three 1aria$les.
Su""ested Readin"s
1. 'llen R.@.<. 8 Basic $at#ematics; )acmillan9 7ew <elhi.
2. <owling ..0.8 $at#ematics for Economics; Sihaum Series9 )c@raw 4ill9 3ondon.
*. 3oom$a aul8 !inear Pro"rammin"; 0ata )c@raw 4ill9 7ew <elhi.
,. >ohra9 7.<. 8 %uantitatie Tec#ni&ues in $ana"ement; 0ata )c@raw 4ill9 7ew <elhi.
-. Soni9 R.S. 8 Business $at#ematics; itam$er u$lishing 4ouse.
/. ?a!oor9 >.?. 8 Business $at#ematics; Sultan Chand I Sons9 <elhi.
C. 4olden8 $at#ematics for Business and Economics; )acmillan %ndia9 7ew <elhi.
5
BC#%&.
/inan'ial A''ountin" # I
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
)eaning and Sco!e of 'ccounting8 7eed de1elo!ment9 and deFnition of accounting;
Boo(-(ee!ing and accounting; ersons interested in accounting; <isclosures; Branches of
accounting ; 6$Hecti1es of accounting.
'ccounting rinci!les 8 %nternational accounting standards (only outlines); 'ccounting
!rinci!les; 'ccounting standards in %ndia (only outlines).
'ccounting 0ransactions8 'ccounting Cycle; Aournal; Ru1es of de$it and credit; Com!ound
Hournal entry; 6!ening entry; Su$-di1ision of Hournal; Relationshi! $etween Hournal and
ledger; Rules regarding !osting; 0rial $alance.
Ca)ital and Re0enue8 ClassiFcation of %ncome; ClassiFcation of e&!enditure;
ClassiFcation of recei!ts.
'ccounting conce!t of income8 'ccounting conce!ts and income measurement; .&!ired
cost and income measurement.
/inal A''ounts8 )anufacturing account; 0rading account; roFt and 3oss account;
Balance Sheet; 'dHustment entries.
Re'ti1'ation of Errors8 ClassiFcation of errors; 3ocation of errors; RectiFcation of errors;
Sus!ense account; .:ect on !roFt.
2e)re'iation (ro0isions and Reser0es8 Conce!t of de!reciation9 causes of
<e!reciation9 de!letion9 amortiJation and dila!idation; <e!reciation accounting; )ethods
of recording de!reciation; )ethods for !ro1iding de!reciation; <e!reciation of di:erent
assets; <e!reciation of re!lacement cost; <e!reciation !olicy as !er 'ccounting Standard8
<e!reciation accounting; ro1ision and reser1es.
'ccounts of 7on- 0rading institutions.
Su""ested Readin"s
1. 'nthony9 R.7. and Reece9 A.S. 8 'ccountin" Principle: Richard %rwin %nc.
2. @u!ta R?. and Radhaswamy9 ). 8 (inancial 'ccountin"; Sultan Chand and Sons9 7ew
<elhi.
*. )onga A.R9 'huHa @irish9 and Sehgal 'sho(8 (inancial 'ccountin"; )ayur a!er Bac(9
7oida.
,. Shu(la9 ).C. @rewal 0.S. and @u!ta9 S.C. 8 'danced 'ccounts; S. Chand I Co.9 (7ew
<elhi).
-. Com!endium of Statement of Standards of 'ccounting8 T#e )nstitute of C#artered
'ccountants of )ndia, 7ew <elhi.
6
BC#%&3
Business Mana"ement # I
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
%ntroduction8 Conce!t9 nature9 !rocess9 and signiFcance of management; )anagerial roles
()initJ$erg); 'n o1er1iew of functional areas of management; <e1elo!ment of
management thought; Classical and neoclassical systems; contingency a!!roaches.
lanning8 Conce!t9 !rocess9 and ty!es; <ecision ma(ing8 conce!t and !rocess.
Bounded rationality9 )anagement $y o$Hecti1es; cor!orate !lanning; .n1ironment analysis
and diagnosis; strategy formulation.
6rganiJing8 Conce!t9 nature9 !rocess9 and signiFcance; 'uthority and res!onsi$ility
relationshi!; CentraliJation and decentraliJation; <e!artmentation; 6rganiJation structure8
forms and contingency factors.
0ime management and stress management8 meaning9 causes and techni"ues.
Su""ested Readin":
1. <ruc(er9 eter +8 $ana"ement C#allen"es for t#e *+
st
Century; Butterworth
4einemann9 6&ford.
2. =eihric and ?oontJ9 et al: Essentials of $ana"ement, 0ata )c@raw 4ill9 new <elhi.
*. +red 3uthans 8 ,r"ani-ational Be#aiour; )c@raw 4ill9 7ew Bor(.
,. 3ouis '. 'llen8 $ana"ement and ,r"ani-ation; )c@raw 4ill9 0o(yo.
-. 'nso: 4.%. 8 Corporate .trate"y; )c@raw 4ill9 7ew Bor(.
/. 4am!ton9 <a1id R.8 $odern $ana"ement; )c@raw 4ill9 7ew Bor(.
C. Stoner and +reeman8 $ana"ement; rentice-4all9 7ew <elhi.
D. )aslow '$raham8 $otiation and Personality; 4ar!er I Row9 7ew Bor(9 19-,.
9. 4ersey ual and Balnchard ?enneth8 $ana"ement of ,r"ani-ational Be#aiour/
0tili-in" the 4uman Resources; rentice 4all of %ndia9 7ew <elhi.
10.%$ance1ish A.). and )atleson ).0.8 ,r"ani-ational Be#aiour I $ana"ement; %rwin
4omewood9 %llinois.
7
BC#%&4
Business E'onomi's # I
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
%ntroduction8 Basic !ro$lems of an economy; =or(ing of !rice mechanism.
.lasticity of <emand 8 Conce!t and measurement of elasticity of demand; rice9 income
and cross elasticities; '1erage re1enues9 marginal re1enue9 and elasticity of demand;
<eterminants of elasticities of demand; %m!ortance of elasticity of demand.
roduction +unction8 3aw of 1aria$le !ro!ortions; %so-"uants; .conomic regions and
o!timum factor com$ination; .&!ansion !ath; Returns to scale; %nternal and e&ternal
economies and diseconomies9 Ridge lines.
0heory of Costs 8 Short-run and long-run cost cur1es traditional and modern a!!roaches.
Su""ested Readin"s:
1. Aohn . @ould. Ar. and .dward . 3aJear8 $acroeconomic T#eory, 'll %ndia 0ra1eller9
<elhi.
2. Browining .dger ?. and Browining Aac"uenlence )8 $icroeconomic T#eory and
'pplications, ?alyani9 7ew <elhi.
*. =atson <onalds and @etJ )oloclm 8 Price T#eory an )ts user; ?hasla u$lishing
4ouse9 7ew <elhi.
,. ?outsoyianni '. 8 $odern $icroeconomics; )acmillan 7ew <elhi.
-. Richard @. 3i!sey8 'n )ntroduction to Positie Economics; .3BS9 6&ford.
/. Singler @. 8 T#e T#eory of Price; rentice 4all of %ndia.
C. 7ellis I ar(er8 T#e Essence of Business Economics; rentice 4all9 7ew <elhi.
D. +erguson .R. and Rothschil R. and +erguson @.A.8 Business Economics; )acmillan9
4am!shire.
9. 'huHa 4.3. 8 Business Economics; S. Chand I Co.9 7ew <elhi.
8
BC#%&5
B'S%CS 6+ C6)K0.R-%
0heory a!er )a& )ar(s--0 )ar(s
ractical a!er )a& )ar(-,0 )ar(s
%nternal 'ssessment- 10 )ar(s
0ime8 * 4ours
7ote8 0he .&aminer shall set eight "uestions in all co1ering the whole sylla$us
out of which F1e "uestions are re"uired to $e attem!ted $y the
students.
%ntroduction to Com!uters8 <eFnition of Com!uter; Com!onents of Com!uter;
Characteristics of Com!uters; 4istory e1olution of Com!uters;
@eneration of com!uters; ClassiFcation of Com!uters- 'ccording to ur!ose9
'ccording to 0echnology9 'ccording to SiJe and Storage Ca!acity; 4uman
$eing >S Com!uter; <i:erence $etween Com!uter and Calculator.
%n!ut <e1ices; )ouse9 ?ey$oard9 3ight !en9 0rac( Ball9 Aoystic(9 )%CR9 6!tical
)ar( reader and 6!tical Character reader. Scanners9 >oice system9 =e$9
Camera.
6ut!ut <e1ices8 4ard Co!y 6ut!ut <e1ices; 3ine rinters9 Character rinters9
Chain rinters9 <ot-matri& rinters9 <aisy =heel rinter9 3aser rinters9 %n( Het
rinters9 lotters9 Soft Co!y de1ice-)onitor9 Sound card and s!ea(ers.
)emory and )ass Storage <e1ices; Characteristics of )emory Systems;
)emory 4ierarchy; 0y!es of rimary )emory; R') and R6); Secondary and
Bac(-u!; )agnetic <is(s9 Characteristics and classiFcation of )agnetic <is(9
6!tical <is(9 )agnetic 0a!e.
)S-=ord8 +undamentals of )S-=ord9 +eatures of )S-=ord9 )enus9 +ormatting
and Standard 0ool$ars9 Ruler9 Scroll Bar9 Creating .diting9 Sa1ing9 e&!ort and
im!ort Fles9 inserting and co!ying the Fles9 =or(ing with frames9 aragra!h
formatting9 Columns9 ictures9 0a$les9 )acros and )ail )erge.
9
BC#-&%
Business Communi'ation#II
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
rinci!les of .:ecti1e Communication
=riting S(ills8 lanning $usiness messages9 Rewriting and editing; 0he Frst draft;
Reconstructing the Fnal draft; Business letters and memo formats; '!!earance re"uest
letters; @ood news and $ad news letters; ersuasi1e letters; Sales letters; Collection
letters; 6Lce memorandum.
Re!ort =riting8 %ntroduction to a !ro!osal9 short re!ort and formal re!ort9 re!ort
!re!aration.
6ral resentation8 rinci!les of oral !resentation9 factors a:ecting !resentation9 sales
!resentation9 training !resentation9 conducting sur1eys9 s!eeches to moti1ates e:ecti1e
!resentation s(ills.
7on- >er$al 's!ects of Communicating.
%nter1iew S(ills8 '!!earing in inter1iews; Conducting inter1iews; =riting resume and letter
of a!!lication.
%nternational Communication8 Cultural sensiti1eness and cultural conte&t; =riting and
!resenting in %nternational situations; %nter-cultural factors in interactions; 'da!ting to
glo$al $usiness.
Su""ested Readin"s:
1. Bo1ee and 0hill 8 Business Communication Today, 0ata )c@raw 4ill9 7ew <elhi.
2. Ronald .. <ule( and Aohn S. +ielder98 Principles of Business Communication; )acmillan
u$lishing Com!any9 3ondon.
*. Randall .. )agors :Business Communication; 4ar!er and Row9 7ew Bor(.
,. Webster's Guide to Efectie !etter Writin", 4ar!er and Row9 7ew Bor(.
-. Balasu$ramanyam 8 Business Communications; >i(as u$lishing 4ouse9 <elhi.
/. ?aul 8 Business Communication; rentice 4all9 7ew <elhi.
C. ?aul 8 Efectie Business Communication 8rentice 4all9 7ew <elhi.
D. atri >.R. 8 Essentials of Communication; @reens!an u$lications9 7ew <elhi.
9. Senguin A 8 Business Communication; 0he Real =or%d and Bour Career9 'llied u$lishers9
7ew <elhi.
10.Ro$inson9 7etra(anti and Shintre8 Communicatie Competence in Business En"lis#;
6rient 3ognman9 4ydera$ad.
10
BC#-&-
Business Matemati's # II
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
3inear rogramming-+ormulation of 38 @ra!hical method of solution; ro$lems relating to
two 1aria$les including the case of mi&ed constraints; Cases ha1ing no solution9 multi!le
solutions; un$ounded solution and redundant constraints; Sim!le& )ethod - Solution of
!ro$lems u! to three 1aria$les9 including cases of mi&ed constraints9 <uality;
0rans!ortation ro$lem.
Com!ound interest and 'nnuities8 Certain di:erent ty!es of interest rates9 Conce!t of
!resent 1alue and amount of a sum; 0y!es of annuities; resent 1alue and amount of an
annuity9 including the case of continuous com!ounding; >aluation of sim!le loans and
de$entures; ro$lems relating to sin(ing funds.
Su""ested Readin"s
1. 'llen R@9<. 8 Basic $at#ematics; )acmillan9 7ew <elhi.
2. <owling ..0.8 $at#ematics for Economics; Sihaum Series9 )c@raw 4ill9 3ondon.
*. 3oom$a aul8 !inear Pro"rammin"; 0ata )c@raw 4ill9 7ew <elhi.
,. >ohra9 7.<. 8 %uantitatie Tec#ni&ues in $ana"ement; 0ata )c@raw 4ill9 7ew <elhi.
-. Soni9 R.S. 8 Business $at#ematics; itam$er u$lishing 4ouse.
/. ?a!oor9 >.?. 8 Business $at#ematics; Sultan Chand I Sons9 <elhi.
C. 4olden8 $at#ematics for Business and Economics; )acmillan %ndia9 7ew <elhi.
11
BC#-&.
/inan'ial A''ountin" # II
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
S!ecial 'ccounting 'reas.
Consi"nment A''ounts8 %m!ortant terms; 'ccounting records; >aluation of unsold stoc(;
Con1ersion of consignment into $ranch.
6oint $enture A''ounts8 )eaning of Hoint 1enture; Aoint 1enture I !artnershi!;
'ccounting records.
Bran' A''ounts8 <e!endent $ranch9 <e$tors system9 Stoc( and de$tor system; +inal
accounts system; wholesale $ranch9 inde!endent $ranch; +oreign $ranch.
7ire )ur'ase and installment )ur'ase system8 )eaning of hire-!urchase contract;
3egal !ro1isions regarding hire-!urchase contract; 'ccounting records for goods of
su$stantial sale 1alues and accounting records for goods of small 1alues; %nstallment
!urchase system; 'fter sales ser1ice.
(artnersi) A''ount8 .ssential Characteristics of artnershi!; artnershi! deed; +inal
accounts; 'dHustment after closing the accounts; +i&ed and Muctuating ca!ital; @oodwill;
Aoint 3ife olicy; Change in roFt Sharing Ratio.
Re'onstitution of a )artnersi) 1rm8 'dmission of a !artner; Retirement of a !artner;
death of a !artner; 'malgamation of !artnershi! Frms; <issolution of a !artnershi! Frm
-)odes of dissolution of a Frm; 'ccounting entries; %nsol1ency of !artners; Sale of Frm to a
com!any; @radual realiJation of assets and !iecemeal distri$ution.
Su""ested Readin"s
1. 'nthony9 R.7. and Reece9 A.S. 8 'ccountin" Principle: Richard %rwin %nc.
2. @u!ta R?. and Radhaswamy9 ). 8 (inancial 'ccountin"; Sultan Chand and Sons9 7ew
<elhi.
*. )onga A.R9 'huHa @irish9 and Sehgal 'sho(8 (inancial 'ccountin"; )ayur a!er Bac(9
7oida.
,. Shu(la9 ).C. @rewal 0.S. and @u!ta9 S.C. 8 'danced 'ccounts; S. Chand I Co.9 (7ew
<elhi).
-. Com!endium of Statement of Standards of 'ccounting8 T#e )nstitute of C#artered
'ccountants of )ndia, 7ew <elhi.
12
BC#-&3
Business Mana"ement # II
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
3eadershi!8 Conce!t and leadershi! styles; 3eadershi! theories (0annen$aum and
Schmidt); 3i(ertGs System )anagement.
)oti1ating and 3eading !eo!le at wor(8 )oti1ation conce!t; 0heories-)aslow9 4erJ$erg9
)cgregor9 and 6uchi9 +inancial and non-Fnancial incenti1es.
Communication8 nature9 !rocess9 networ(s and $arriers9 .:ecti1e communication.
)anagerial Control8 Conce!t and !rocess9 .:ecti1e control system9 0echni"ues of control8
traditional and modern.
)anagement of change8 Conce!t9 nature9 and !rocess of !lanned change9 Resistance of
change9 .merging horiJons of management in a changing en1ironment
Su""ested Readin"
1. <ruc(er9 eter + 8 $ana"ement C#allen"es for t#e *+
st
Century; Butterworth
4einemann9 6&ford.
2. =eihric and ?oontJ9 et al: Essentials of $ana"ement, 0ata )c@raw 4ill9 new <elhi.
*. +red 3uthans 8 ,r"ani-ational Be#aiour; )c@raw 4ill9 7ew Bor(.
,. 3ouis '. 'llen8 $ana"ement and ,r"ani-ation; )c@raw 4ill9 0o(yo.
-. 'nso: 4.%. 8 Corporate .trate"y; )c@raw 4ill9 7ew Bor(.
/. 4am!ton9 <a1id R.8 $odern $ana"ement; )c@raw 4ill9 7ew Bor(.
C. Stoner and +reeman8 $ana"ement; rentice-4all9 7ew <elhi.
D. )aslow '$raham8 $otiation and Personality; 4ar!er I Row9 7ew Bor(9 19-,.
9. 4ersey ual and Balnchard ?enneth8 $ana"ement of ,r"ani-ational Be#aiour/
0tili-in" the 4uman Resources; rentice 4all of %ndia9 7ew <elhi.
10.%$ance1ish A.). and )atleson ).0.8 ,r"ani-ational Be#aiour I $ana"ement; %rwin
4omewood9 %llinois.
13
BC# -&4
Business E'onomi's #II
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
)ar(et Structures 8 mar(et structures and $usiness9 <ecisions; 6$Hecti1es of a $usiness
Frm.
(a) erfect Com!etition8 roFt ma&imiJation and e"uili$rium of Frm and industry;
Short-run and long-run su!!ly cur1es; rice and out!ut determination9 !ractical
a!!lications.
($) )ono!oly8 <etermination of !rice under mono!oly; ."uili$rium of a Frm;
com!arison $etween !erfect com!etition and mono!oly; )ulti-!lant mono!oly;
rice discrimination9 ractical a!!lications.
(c) )ono!olistics Com!etition8 )eaning and characteristics; rice and out!ut
determination under mono!olistic com!etition; !roduct di:erentiations; Selling
costs; Com!arison with !erfect com!etition; .&cess ca!acity under mono!olistic
com!etition.
(d) 6ligo!oly; Characteristics; %ndeterminate !ricing and out!ut; Classical models of
6ligo!oly; rice leadershi!; Collusi1e oligo!oly; ?in(ed demand cur1e.
+actor ricing-%8 )arginal !roducti1ity theory and demand for factors; 7ature9 su!!ly of
factor in!uts9 <etermination of wage rates under !erfect com!etition and mono!oly9
.&!loitation of la$our9 Rent-conce!t; Ricardian and modern theories of rent; #uasi-rent.
+actor-ricing-%%8 %nterest-Conce!t and theories of interest; roFt8 nature9 conce!ts and
theories of !roFt.
Su""ested Readin"s:
1. Aohn . @ould. Ar. and .dward . 3aJear8 $acroeconomic T#eory, 'll %ndia 0ra1eller9
<elhi.
2. Browining .dger ?. and Browining Aac"uenlence )8 $icroeconomic T#eory and
'pplications, ?alyani9 7ew <elhi.
*. =atson <onalds and @etJ )oloclm 8 Price T#eory an )ts user, ?hosla u$lishing
4ouse9 7ew <elhi.
,. ?outsoyianni '. 8 $odern $icroeconomics; )acmillan 7ew <elhi.
-. Richard @. 3i!sey8 'n )ntroduction to Positie Economics; .3BS9 6&ford.
/. Singler @. 8 T#e T#eory of Price; rentice 4all of %ndia.
C. 7ellis I ar(er8 T#e Essence of Business Economics; rentice 4all9 7ew <elhi.
D. +erguson .R. and Rothschil R. and +erguson @.A.8 Business Economics; )acmillan9
4am!shire.
9. 'huHa 4.3. 8 Business Economics; S. Chand I Co.9 7ew <elhi.
14
BC#-&5
B'S%CS 6+ C6)K0.R-%%
0heory a!er )a& )ar(s--0 )ar(s
ractical a!er )a& )ar(-,0 )ar(s
%nternal 'ssessment- 10 )ar(s
0ime 8 * 4ours
7ote8 0he .&aminer shall set eight "uestions in all co1ering the whole sylla$us
out of which F1e "uestions are re"uired to $e attem!ted $y the
students.
+undamental of com!uters8 )odel of a digital com!uter; +unctioning of a
digital com!uter; 0y!es of a digital com!uter; 'd1antages of com!uters.
<i:erence $etween digital com!uter and analog com!uter9 '!!lications of
com!uters8 Com!uters in Commerce9 )ar(eting9 .ducation and )anagement.
Software conce!ts8 0y!es of Software and their role9 <i:erent System Software
ty!es-6!erating systems9 0ranslators9 System Ktilities; Conce!t of '!!lication
ac(ages; 0y!es of an o!erating system-)ulti-user 6.S. )ultitas(ing 6.S.9
)ulti-rocessing as; 0ime-sharing as.9 )ulti-rogramming 6.S. 6!erating
System as a resource )anager9 conce!t of @K% and CK%.
%ntroduction to =indows8 Com!onents of '!!lication =indow; 0y!es of
=indows9 =indows as an o!erating System9 =indows e&!lorer9 Ksing
aint$rush9 Control anel9 %nstalling a !rinter. Kser interfaces- CK% and @K%;
Conce!t of a <es(to! and 0as($ar9 )y Com!uter9 Recycle Bin9 )y <ocuments
and %nternet .&!lorer icons.
)S-.&cel8 '!!lications of S!readsheet; 'd1antages of in S!readsheet;
+eatures of .&cel; Rows9 Columns9 Cell9 )enus9 Creating wor(sheet9
+ormatting9 rinting9 esta$lishing wor(sheet lin(s9 0a$le creating and !rinting
gra!hs9 )acros9 Ksing Built-m-functions.
15
BC#-&8
En0ironmental Studies 9+ualifyin" )a)er:
0otal )ar(s8 100
0ime 8 * 4ours
0he Su$Hect of .n1ironmental Studies is included as a "ualifying !a!er in all K@ Courses
(including !rofessional courses also) from the session 200,-200- and the students will $e
re"uired to "ualify the same otherwise the Fnal result will not $e declared and degree will
not $e awarded.
'nnual System8 0he duration of the course will $e -0 lectures. 0he e&amination will $e
conducted $y the college at its own le1el earlier than the e&amination alongwith the
'nnual .&amination.
Semester System8 0he .n1ironment Course of -0 lectures will $e conducted in the second
semester and the e&aminations shall $e conducted at the end of second semester8
Credit System8 0he core course will $e awarded , credits.
.&am. attern8 %n case of awarding the mar(s9 the "uestion !a!er should carry 100 mar(s.
0he structure of the "uestion !a!er $eing8
'R0-'8 Short 'nswer attern 2- )ar(s
'R0-B8 .ssay ty!e with in$uilt choice -0 )ar(s
'R0-C8 +ield wor( 2- )ar(s
INSTRUCTIONS /OR T7E E;AMINERS
art-'8 #uestions 1 is com!ulsory and will contain ten short answer ty!e "uestion of 2.-
mar(s each co1ering the entire sylla$us.
art-B 8 .ight essay ty!e "uestions (=ith in$uilt choice) will $e set from the entire sylla$us
and the candidates will $e re"uired to answer any four of them. .ach essay ty!e "uestion
will $e of 12.- mar(s.
0he e&amination will $e conducted $y the college concerned at its own le1el earlier
than he annual e&amination and each student will $e re"uired to score minimum of *-N
mar(s each in 0heory and ractical. 0he mar(s o$tained in this "ualifying !a!er will not $e
including in determining the !ercentage of mar(s for the award of degree.
4owe1er9 these will $e shown in the detailed mar(s certiFcate of the student.
Sylla,us and Course of readin"
0he multidisci!linary nature of en1ironmental studies8 <eFnation9 Sco!e and im!ortance
need for !u$lic awareness. (2
16
3ectures)
7atural Resources8 Renewa$le and non-renewa$le resources8
7atural resources and associated !ro$lems.
a) +orest resources8 Kse and o1er-e&!loitation9 deforestation9 case studies. 0im$er
e&traction9 mining9 dams and their e:ects on forests and tri$al !eo!le.
$) =ater resources8 Kse and o1er-utiliJation of surface and ground water9 Moods9 drought9
conMicts o1er water9 dams-$eneFts and !ro$lems. .
c) )ineral resources8 Kse and e&!loitation9 en1ironmental e:ects of e&tracting a$d using
mineral resources9 case studies.
d) +ood resources8 =orld food !ro$lems9 changes caused $y agriculture and o1ergraJing9
e:ects of modem agriculture9 fertiliJer-!estcide !ro$lems9 water loging9 salinity9 case
studies.
e) .nergy resources; @rowing energy needs9 renewa$le and non-renewa$le energy
sources9 case studies.
f) 3and resources8 3and as a resources9 land degradation man induced landsslidies9 soil
erosion and desertiFcation.
- Role of an indi1idual in conser1ation of natural resources.
- ."uita$le use of resources for sustaina$le lifestyles.
(D 3ectures)
.cosystems
- Conce!t of an ecosystem
-Structure and function of an ecosystem.
- roducers9 Consumers and decom!osers.
-.nergical Mow in the ecosystem
-.cological succession
--+ood chains9 food we$s and ecological !yramids.
-%ntroduction9 ty!es9 Characteristic features9 structure and function of the following of the
ecosystem.
a. +orest ecosystem
$. @rassm land ecosystem
c. desert ecosystem
d. '"uatic ecosystems (!onds9 streams9 la(es9 ri1ers9 oceans9 estuaries).
(/ lectures).
Biodi1ersity and its conser1ation
--%ntroduction-<eFnition8 genetic9 s!ecies and ecosystem di1ersity.
--Bio-geogra!hical classiFcation of %ndia. O
-->alue of $io1ersity 8 consum!ti1e use9 !roducti1e use9 social9 ethical; aestheic and
o!tion calues.
--Biodi1ersity at glo$al9 7ational and local le1els.
--%ndia as a mega-di1ersity nation.
4ot-s!orts of $iodi1ersity.
--0hreats to $iodi1ersity8 ha$itat loos9 !oaching of wildlife9 man-wildlife conMicts. 1
--.ndangered and endemics.
--Conser1ation of $iodi1ersity8 %n-situ and .&-situ9 Conser1ation of $iodi1ersity.
(D 3ectures)
17
.n1ironmental ollution
<eFnition
--Causes9 e:ects and control measures of 8-
a. 'ir !ollution
$. =ater !ollution
c. Soil !ollution
d. )arine !ollution
e. 7oise !ollution
f. 0hermal !ollution
g. 7uclear haJards
- Solid waste )anagement8 Causes9 e:ects and control measures of ur$an and industrial
wastes.
--Role of an indi1idual in !re1ention of !ollution.
--ollution case studies. .
--<isaster )anagement8 Moods9 earth"ua(e9 cyclone and landslides.
(D lectures)
Social %ssues and the en1ironment
--+rom Knsustaina$le to Sustaina$le de1elo!ment.
--Kr $an !ro$lems related to energy. .
-- =ater conser1ation9 rain water har1esting9 watershed management. .
--Resettlement and reha$ilitation of !eo!le; its !ro$lems and concerns. Case studies.
--.n1ironmental eithics8 %ssues and !ossi$le solutions.
--Climate change9 glo$al warming9 acid rain9 oJone layer de!letion9 nuclear accidents
and holocaust. Case studies.
-- =asteland reclamation.
--Consumerism and waste !roducts.
--'ir (!re1ention and Control of ollution) 'ct.
-- =ater (!re1ention and control of !ollution) 'ct.
--=ildlife rotection 'ct.
--+orest Conser1ation 'ct.
--%ssues in1ol1ed in enforcement of en1ironmental
legislation.
--u$lic awareness.
(C lectures)
4uman o!ulation and the .n1ironment
-- o!ulation growth9 1ariation among nations.
-. o!ulation e&!losion- family =elfare rogramme.
--.n1ironment and human hea1th.
--4uman Rights.
-->alue .ducation.
--4%>P'%<S.
--women and child welfare
--role of information technology in en1ironment and human health
18
--Case Studies. (/
lectures)
+ield wor(
-->isit to a local area to document en1ironmental assets8 ri1erPforest grass landP
hillPmountain.
->isit to a local !olluted site-Kr$anPRuralP%ndustrialP 'gricultural.
--Study of common !lants9 insects9 $irds.
--Study of sim!le ecosystems !ond9 ri1er9 hill slo!es9 etc.
(+ield wor( ."ual to - lecture. hours).
SI; MONT7S COM(U<SOR= CORE MO2U<E COURSE IN EN$IRONMENTA<
STU2IES: /OR UN2ER>RA2UATES
0eaching )ethodologies
0he Core )odule Sylla$us for .n1ironmental Studies includes class room teaching and
+ield =or(. 0he sylla$us di1ided into eight units co1ering -0 lectures. 0he Frst se1en unit
will co1er ,- lectures which are class room $ased to enhance (nowledge s(ills mid attitude
to en1ironment. Knit eight is $ased on Feld acti1ities which will $e co1ered in F1e lecture
hours and would !ro1ide students Frst hand (nowledge on 1arious local would
en1ironmental as!ects.
+ield e&!erience is one of the most e:ecti1e learning to for en1ironmental concerns. 0his
mo1es out of the sco!e of te&t $oo( mode of teaching into realm of real learning in the
Feld where the teacher morely acts as a catalyst to inter!ret what student o$ser1es or
disco1ers in hisPher en1ironment.
+ields are as essential as class wor( and form an irre!lacea$le synegistic tool in the entire
learning !rocess.
Course material !ro1ided $y K@C for class room teaching and Feld acti1ities $e utiliJed.
0he uni1ersitiesPColleges can also draw u!on e&!ertise of outside resource !ersons for
teaching !ur!oses.
.n1ironmental Core module shall $e integrated into the teaching !rogrammes of all
undergraduate courses.
Referen'e:
1. 'garwal9 ?.C. 2001 .n1ironmental Biology9 7idi u$l. 3td. Bi(aner.
2. Bharucha .rach9 0he Biodi1ersity of %ndia9 )a!in u$lishing 1t. 3td.9 'hmeda$ad- *D001*9 %ndia9
.mail.
ma!inQicenet.net(R).
*. Brunner R.C.9 19D99 4aJardous =aste %ncineration9 )c@raw 4ill %nc. ,D0!.
,. Cler( RS.9 )arine ollution; Clanderson ress 6&ford(1B)
-. Cunningham9 =.. Coo!er9 0.4. @orhani9 . I 4e!worth9 ). 0. 20019 .n1ironmental .ncyclo!edia9
Aaico u$lishing 4ouse9 )um$ai9 119/!. .
/. <e '.?.9 .n1ironmental Chemistry9 =iley .steem 3td.
C. <own to .arth9 Centre for Science and .n1ironment(R)
D. @leic(9 4..199*. =ater in crisis9 aciFc %nstitute for Studies in <e1.9 .n1ironment I Security.
Stoc(holm .n1. %nstitute.
9. 4aw(ins R...9 .ncyclo!edia of %ndian 7atural 4istory9 Bom$ay 7atural 4istory Society9
Bom$ay(R).
10. 4eywood9 >.4. I =atson9 R.0. 199-. @lo$al Biodi1ersity 'ssessment. Cam$ridge Kni1. ress
11,!.
11. Aadha19 4I <osale9 >.). 199-9 .n1ironmental rotection and 3aws. 4imalaya u$. 4ouse9 <elhi
2D,!.
12. )has(ar '.?9 )atter 4aJardous9 0echno-Science u$lications(0B).
19
1*. )iller 0.@. Ar.9 .n1ironmental Science9 =adsworth u$lishing Co. em).
1,. 6dmn9 ... 19C1. .n1ironments of .cology. =.B. Saunders Co. KS'9 -C,!.
1-. Rao )7. I <atta9 '.?. 19DC . =aste =ater treatment. 6&ford I %B4 u$l. Co. 1t. 3td. *,-!.
1/.Sharma B.?9 2001. .n1iromnental Chemistry. @oel u$1O 4ouse9 )eerut. Sur1ey of the
.n1ironmental 0he 4indu())
1C. 0ownsend C.9 4ar!er A9 and )ichael Begon9 .ssentials 0 ecology9 Blac(well Science(1B).
1D. 0ri1edi R.?9 4and$oo( of .n1ironmental 3aws9 Ru1es9 @uidelines Com!liances and Standards9
>ol
% and %%9 .n1irol )edia(R)
19. 0ri1edi R.? and .? @oel9 %ntroduction to air !ollution9 0echno-Science u$lications (0B).
20. =agner ?<.9 199D. .n1ironmental )anagement. =.B. Saunders Co. hiladel!hia9 KS' ,99!.
()) )agaJine
(R) Reference
(0B) 0e&t$oo(
20
BC#.&%
Business Re"ulatory /rame!ork # I
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
3aw of Contract (1DC2) 8 7ature of contract; ClassiFcation; 6:er and acce!tance; Ca!acity
of !arties of contract; +ree consent; Consideration; 3egality of o$Hect; 'greement declared
1oid; erformance of contract; <ischarge of contract9 Remedies for $reach of contract.
S!ecial Contracts8 %ndemnity I @uarantee9 Bailment9 ledge I 'gency.
artnershi! 'ct9 19*2.
Salient features of Right to %nformation 'ct 200- (R0%).
Su""ested Readin"s:
1. <esai 0.R.9 %ndian Contract 'ct9 Sale of @oods 'ct and artnershi! 'ct9 S.C. Sar(ar I
Sons 1t. 3td.9
?ol(ata.
2. Singh9 '1tar 9 0he rinci!les of )ercantile 3aw 8 .astern Boo( Com!any9 3uc(now.
*. ?uchal9 ).C.9 Business 3aw; >i(as u$lishing 4ouse9 7ew <elhi.
,. ?a!oor9 7.<.9 Business 3aw9 Sultan Chand I Sons9 7ew <elhi.
-. Chandha9 .R.9 Business 3aw9 @algotia9 7ew <elhi.
/. Chawla I @arg9 )ercantile 3aw9 ?alyani u$lishers9 7ew <elhi.
21
BC#.&-
Cor)orate A''ountin" # I
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
Issue? /orfeiture and Re#issue of Sares: Redem)tion of )referen'e sares@
Issue and Redem)tion of 2e,entures.
/inal a''ounts of Com)anies8 .&cluding com!utation of )anagerial Remuneration.
A''ountin" for Amal"amation9 '$sor!tion of com!anies as !er %ndian 'ccounting
Standard 1,; A''ountin" for internal re'onstru'tion; e&cluding re-construction
schemes.
Su""ested Readin"s:

1. @u!ta9 R.3. and Radhaswamy9 ).9 Com!any 'ccounts; Sultan Chand and Sons9 7ew
<elhi9 2000.
2. )aheshwari9 S.7.9 Cor!orate 'ccounting; >i(as u$lishing 4ouse9 7ew <elhi9 2000.
*. )onga9 l.R.9 'huHa9 @irish9 and Sehgal9 'sho(; +inancial 'ccounting; )ayur a!er
Bac(. 7oida92000.
,. Shu(la9 ).C.9 @rewal9 0.S.; and @u!ta9 S.C.; 'd1anced 'ccounts; S.Chand I Co. 7ew
<elhi9 2000.
-. )oora9 C.3. and Aaedic(9 R.?.9 )anagerial 'ccounting; South =estern u$lishing Co.9
Cincinnati9 6hio9 199C.
/. 'garwala9 '.7. and 'garwala ?.7.9 4igher Science of 'ccountancy; ?ita$ )ahal9
2001.
22
BC#.&.
Com)any <a!
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
%ntroduction- )eaning9 characteristics I ty!es of com!anies.
romotion and incor!oration of com!anies.
)emorandum of 'ssociation9 'rticles of 'ssociation9 ros!ectus; Share Ca!ital9
)em$ershi!9 Borrowing !owers9 mortgages and charges.
<irectors- a!!ointment9 !owers and 3egal !osition.
Com!any meetings- (inds9 "uorum9 1oting9 resolutions9 minutes.
Su""ested Readin"s
1. @ower 3.C.B.9 rinci!les of modern Com!any 3aw 8 Ste1ens I Sons 3ondon92000.
2. Ramaiya '.9 @uide to the Com!anies 'ct8 =adhwa I Co9 7ag!ur9 2000.
*. Singh '1tar9 Com!any 3aw 8 .astern Boo( Co.9 38uc(now9 2000.
,. ?uchal ).C.9 )odern %ndia Com!any 3aw 8 Shri )aha1ir Boo(s9 7oida92000.
-. ?a!oor 7.<.9 Com!any 3aw- %ncor!orating the !ro1isions of the Com!anies
/. 'mendment 'ct9 20008 Sultan Chand I Sons9 7ew <elhi9 2000.
C. @u!ta ?amal9 Contem!orary 'uditing; 0ata )c@raw-4ill9 7ew <elhi.
D. 0andon B.7. 9 rinci!les of 'uditing; S. Chand and Co.9 7ew <elhi.
23
BC#.&3
Business Statisti's # I
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
%ntroduction8 Statistics as a su$Hect; Statistical <ata8 )eaning and ty!es9 Collection and
Rounding of <ata9 classiFcation and !resentation of data.
'nalysis of Kni1ariate <ata8 Construction of a fre"uency distri$ution; conce!t of central
tendency and dis!ersion-and their measures; )oments; )easures of S(ewness; )easures
of ?urtosis.
'nalysis of Bi1ariate <ata8 3inear regression and correlation.
%nde& 7um$er8 )eaning9 ty!es9 and uses8 )ethods of constructing !rice and "uantity
indices (sim!le and aggregate); 0ests of ade"uacy; chain-$ase inde& num$ers; Base
shifting9 s!licing9 and deMacting; ro$lems in constructing inde& num$ers; Consumer !rice
inde&.
Su""ested Readin"s:
1. 4ooda9 R..9 %ntroduction to Statistics9 )acmillan9 7ew <elhi9 2002.
2. 4ooda9 R..9 statistics for Business and .conomics9 )acmillan9 7ew <elhi9 1999.
*. Ba-3in Chau9 Statistical 'nalysis with Business and .conomics8 '!!lications9 4olt9
Reinhard I =inster9 199C.
,. 3ewin and Ru$in9 Statistics for )anagement; rentice-4all of %ndia9 7ew <elhi9 2000.
-. Sancheti9 <.C. and ?a!oor >.?.9 Statistics (0heory9 )ethods I a!!lication); Sultan
Chand I Sons9 <elhi9 2000.
/. 4oel I A 'ssen9 Basic Statistics for Business and .conomics; Aohn =iley and Sons9
7ew Bor(9 1992.
24
BC#.&4
(rin'i)les of Marketin" # I
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
%ntroduction8 7ature and sco!e of mar(eting; %m!ortance of mar(eting as a $usiness
function and in the economy; mar(eting conce!ts- traditional and modern; selling 1s.
mar(eting9 mar(eting mi&; )ar(eting en1ironment.
Consumer $eha1iour and )ar(et Segmentation8 7ature9 sco!e and signiFcance of
consumer $eha1iour; mar(et segmentation- conce!t and im!ortance9 Bases for mar(et
segementation.
roduct8 Conce!t of !roduct9 consumer and industrial goods; !roduct !lanning and
de1elo!ment; !ac(aging role and functions; Brand name and trade mar(; after-sales
ser1ice; !roduct life cycle conce!t.
Su""ested readin"s:
1. ?otler hilli!8 )ar(eting )anagement; rentice-4all of %ndia9 7ew <elhi9 19D/.
2. ride9 willian ). and +errel9 6.C.8 )ar(eting; 4oughton9 )iRin9 Boston.
*. Stantan9 =.A.9 .tJel )ichael A. and =al(er Bruce A.98 +undamentals of )ar(eting9
)c@raw-4ill9 7ew Bor(.
25
BC#.&5 9i:
Information Te'nolo"y and Its A))li'ations in Business
9Teory (a)er:
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
.ssentials of Com!uter8 Conce!t of data9 information and data !rocessing; 3e1els of
information; .lectronic data !rocessing.
Com!uter rocessing System8 <eFnition of com!uter9 @eneration of com!uters9 classiFcation
of com!uters; %nsights into a digital com!uter system; 'd1antages of com!uters.
%n!utP6ut!ut de1ices8 S?ey$oardT9 S)ouseT9 )%CR9 digitliJer9 scanners9 6CR9 micro!hone9
%m!act and 7on-im!act !rinters9 <ot-)atri& !rinters9 3aser !rinters9 lotters9 )onitors.
)emory and )ass Storage <e1ices8 characteristics of memory systems9 )emory 4ierarchy9
0y!es of )emory-rimary9 secondary and $ac(u!; R') and R6); )agnetic <is(s-
Characteristics9 classiFcation of magnetic dis(s; 6!tical dis(s9 )agnetic 0a!es.
Software Conce!ts8 0y!es of software and their role9 <i:erent system software ty!es-o!erating
systems9 0anslators9 System utilities; conce!t of '!!lication ac(ages; 6s and %ts ty!es.
<ata communication8 +orms of data transmission; !rimal data transmission; Communication
Channels-wire ca$les9 )icrowa1e9 +i$re-o!tics9 communication satellites; <ata transmission
s!eeds; )odes of <ata 0ransmission.
Com!uter 7etwor(s8 ?ey issues for Com!uter 7etwor(9 0y!es of com!uter networ(s; 3ocal 'rea
7etwor(s (3'7); =ide 'rea 7etwor( (='7); u$lic and !ri1ate networ(s; 7etwor( to!ology;
Client-Ser1er Conce!t.
.lectronic <ata %nterchange (.<%) 8 Basics of .<%; +inancial .<%; 'd1antages and a!!lications of
.<%.
%nternet and %ts '!!lications8 4istory of %nternet9 $eneFts of %nternet9 4P= and SP=
re"uirements for %nternet9 '!!lications of %nternet9 %nternet 'ddressing9 %S< %nternet in %ndia.
%nformation Re1olution and %0; %m!act of %0 on Business en1ironment; Com!uting and
dissemination of %nformation and ?nowledge; Con1ergence of technologies.
Com!uter-$ased Business '!!lications using )S-'ccess8 rogramming under a <B)S
en1ironment; conce!t of <B)S; <ata Feld9 records9 and Fles9 sorting and inde&ing data;
Searching records9 designing "ueries and re!orts; 3in(ing of data Fles9 Knderstanding
!rogramming en1ironment in <B)S and de1elo!ing a!!lication using )S-'ccess.
Su""ested Readin"s
1. @ill9 7.S.9 .ssentials of Com!uter and 7etwor( 0echnology9 ?hanna Boo( u$lishing
Co() 3td.9 <elhi.
2. ?night '.>. and Sil(9 <.A.9 )anaging %nformation9 )c@raw 4ill Boo( Com!any9 7ew <elhi.
*. Semdler9 0each Bourself )S-6Lce9 BB u$lications9 <elhi.
,. Bangla9 R.9 3earning )S-6Lce9 20009 ?hanna Boo( u$lishing Co.() 3td.9 <elhi.
26
BC#.&59ii:
Indian /inan'ial System # I
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
)oney8 +unctions theories and money su!!ly in %ndia; +inance8 Sources and role of Fnance
in .conomic <e1elo!ment9 %ndian +inancial System8 Com!onents9 +inancial intermediaries9
ca!ital and money mar(ets and their instruments; )ethods for 7ote %ssues in %ndia.
%ndian Ban(ing System8 <eFnition of $an(9 Commercial $an(s im!ortance9 functions and
!ro$lems of 7on-!erforming assets; Structure of commercial $an(ing system in %ndia9
Regional Rural Ban(s9 Co-o!erati1e $an(ing in %ndia.
Credit Creation8 rocess of Credit creation9 functions and its limitations.
Su""ested Readin"s:
1. Chandle9 3.>. and @oldfeld9 S.).9 0he .conomic of )oney and Ban(ing9 4ar!er and
Row9 7ew Bor(.
2. @u!ta9 S.B.9 )onetary lanning of %ndia; S. Chand9 7ew <elhi.
*. ?han9 ).B.9 %ndia +inancial System-0heory and ractice; 0ata )c@raw 4ill9 7ew <elhi.
,. Re!ort on Currency and +inance.
-. Sengu!ta9 '.?. and 'garwal9 ).?.9 )oney )ar(et 6!erations in %ndia; S(ylar(
u$lications9 7ew <elhi.
/. @u!ta and Sharma9 %ndian +inancial System9 ?alyani u$lishers9 7ew <elhi.
27
BC#.&59iii:
/undamentals of Insuran'e # I
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
%ntroduction to %nsurance8 ur!ose and need of insurance; %nsurance as a social security
tool; %nsurance and economic de1elo!ment.
+undamentals of 'gency 3aw8 <eFnition of an agent9 'gents Regulations; %nsurance
%ntermediaries; 'gents9 Com!ensation.
rocedure for Becoming an 'gent8 re-re"uisite for o$taining a licence; duration of licence;
Cancellation of licence; Re1ocation or sus!ensationPtermination of agent a!!ointment;
code of conduct; unfair !ractices.
+unctions of the 'gent8 ro!osal form and other forms for grant of co1er9 +inancial and
medical underwriting; )aterial information; 7omination and assignment; rocedure
regarding settlement of !olicy claims.
Su""ested Readin"s:
1. )ishra9 ).7.9 %nsurance rinci!les and ractice; S. Chand and Co.9 7ew <elhi.
2. %nsurance Regulatory <e1elo!ment 'ct9 1999.
*. 3ife %nsurance Cor!oration 'ct9 19-/.
,. @u!ta9 6.S.9 3ife %nsurance9 +ran( Brothers9 7ew <elhi.
-. >inaya(am 7. Radhaswamy and >asude1an9 S.>.9 %nsurance-rinci!les and ractice9
S. Chand and Co.9 7ew <elhi.
/. )ishra9 ).7.893ife %nsurance Cor!oration of %ndia9 >ols. %9 %% I %%%9 RaH Boo(s9 Aai!ur.
28
BC#.&59i0:
7uman Resour'e Mana"ement # I
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours

4uman Resource )anagement8 Conce!t9 $eneFts and !rere"uisites; <i:erence $etween
human resource de1elo!ment and human resource management; Role9 functions and
status of human resource manager; Role of chief e&ecuti1es9 3ine managers and 4R<
managers in de1elo!ing human resources; ersonnel !olicies9 !rocedures and
!rogrammes; 4uman resource !lanning; Ao$ analysis and Ao$ e1aluation.
Recruitment8 Ste!s in recruitment9 recruitment !olicy9 sources and methods of
recruitment.
Selection rocess and olicy; Career lanning8 o$Hecti1es and res!onsi$ilities; !rocess9
!rere"uisites9 ad1antages and limitations of career !lanning9 career !ro$lems and their
solutions.
Su""ested Readin"s:
1. ?. 'swatha!!a9 4uman Resource and ersonnel )anagement9 0ata )c@raw 4ill9
7ew <elhi.
2. >.S.. Rao9 4uman Resource )anagement9 0e&t and Cases9 .&cel Boo(s.
*. C.B. )amoria9 ersonnel )anagement9 4imalaya u$lishing 4ouse9 7ew <elhi.
,. B.. Singh9 0.7. Chha$ra and .3. 0aneHa9 ersonnel )anagement and %ndustrial
Relations9 <han!at Rai and Co.9 7ew <elhi.
-. R.S. <wi1edi9 )anagement of 4uman Resources9 @algotia u$lications.
29
BC#3&%
Business Re"ulatory /rame!ork # II
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
Sale of @oods 'ct 19*0 8 +ormation of contracts of sale; @oods and their classiFcation9
rice; conditions9 and warranties; 0ransfer of !ro!erty in goods; erformance of the
contract of sales9 Kn!aid seller and his rights9 Sale $y auction; 4ire !urchase agreement.
7egotia$le %nstrument 'ct 1DD1; <eFnition of negotia$le instruments8 +eatures;
romissory note; Bill e&change I che"ue; ty!es of crossing; <ishonour and discharge of
negotia$le instrument.
Consumer rotection 'ct 19D/; Salient features; <eFnition of Consumer; @rie1ances
Redressal )achinery.
+oreign .&change )anagement 'ct 20008 <eFnitions and main !ro1isions.
Su""ested Readin"s:
1. <esai 0.R. %ndian Contract 'ct9 Sale of @oods 'ct and artnershi! 'ct9 S.C. Sar(ar I
Sons 1t. 3td.9 ?ol(ata.
2. ?hergsamwala9 lS.9 0he 7egotia$le %nstrument 'ct; 7.). 0ri!athi9 )um$ai. E.
*. Singh9 '1tar9 0he rinci!les of )ercantile 3aw9 .astern Boo( Com!any9 3uc(now. .
,. ?uchal9 ).C.9 Business 3aw; >i(as u$lishing 4ouse9 7ew <elhi. . .
-. ?a!oor9 7.<.9 Business 3aw9 Sultan Chand I Sons9 7ew <elhi.
/. Chandha9 .R9 Business 3aw9 @algotia9 7ew <elhi.
30
BC#3&-
Cor)orate A''ountin" # II
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
Com)any A''ounts: $aluation of Sares and >ood!ill.
Consolidated ,alan'e seet of oldin" 'om)anies !it one su,sidiary only.
<i*uidation of 'om)anies.
A''ounts of Bankin" and Insuran'e Com)anies@ A''ounts relatin" to insuran'e
'laims.
Su""ested Readin"s:

1. @u!ta9 R.3. Radhaswamy9 ).9 Com!any 'ccounts9 Sultan Chand and Sons9 7ew
<elhi9 2000.
2. )aheshwari9 S7.9 Cor!orate 'ccounting9 >i(as u$lishing 4ouse9 7ew <elhi9 2000.
*. )onga9 lR9 'huHa9 @irish9 and Sehgal9 'sho(9 +inancial 'ccounting9 )ayur a!er
Bac(. 7oida9 2000.
,. Shu(la9 ).C.9 @rewal9 0.S.; and @u!ta9 S.C.9 'd1anced 'ccounts9 S. Chand I Co. 7ew
<elhi9 2000.
-. )oora9 C.39 and Aaedic(9 R.?.9 )anagerial 'ccounting; South =estern u$lishing Co.9
Cincinnati9 6hio9 199C.
/. 'garwala9 '7. and 'garwala ?.7.8 4igher Science of 'ccountancy9 ?ita$ )ahal9
2001.
31
BC#3&.
Auditin"
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
%ntroduction8 )eaning and o$Hecti1es of auditing9 ty!es of audits9 %nternal audit.
'udit rocess8 'udit !rogramme; wor(ing !a!ers and e1idences;
Routine chec(ing and test chec(ing;
%nternal chec(ing system
>ouching8 >eriFcation of assets and lia$ilities.
'udit of 3imited Com!anies-Com!any 'uditor- a!!ointment9 !ower9 duties and lia$ilities9
'udit Re!orts9 %n1estigation8 )eaning9 nature and im!ortance.
Su""ested Readin"s:
1. @ower 3.C.B; rinci!les of modern Com!any 3aw9 Ste1ens I Sons 3ondon92000.
2. Ramaiya '.9 @uide to the Com!anies 'ct8 =adhwa I Co. 7ag!ur9 2000.
*. Singh '1tar9 Com!any 3aw9 .astern Boo( Co.9 3uc(now9 2000.
,. ?uchal ).C.9 )odern %ndia Com!any 3aw 8 Shri )aha1ir Boo(s9 7oida92000.
-. ?a!oor 7.<9 com!any 3aw- %ncor!orating the !ro1isions of the Com!anies.
/. @u!ta ?amal9 Contem!orary 'uditing9 0ata )c@raw-4ill9 7ew <elhi.
C. 0andon B.7. rinci!les of 'uditing9 S. Chand and Co.9 7ew <elhi.
32
BC#3&3
Business Statisti's #II
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
)eaning of 0ime Series and Kses of 0ime Series.
'nalysis of 0imes Series8 Causes of 1ariation in time series data;
Com!onents of a time series; <ecom!osition-additi1e and multi!licati1e models;
determination of trend- )o1ing a1erages method and method of 3east S"uares (including
linear second degree9 !ara$olic9 and e&!onential trend); Com!utation of seasonal-
indicates $y sam!le a1erages9 ratio-to-trend9 ratio-to mo1ing a1erage and lin( relati1e
methods.
0heory of ro$a$ility8 ro$a$ility as a conce!t; a!!roaches to deFning !ro$a$ility; addition
and multi!lication laws of !ro$a$ility; Conditional !ro$a$ility; BayesG 0heorem.
ro$a$ility distri$utions8 ro$a$ility distri$ution as a conce!t; Binomial9 oisson and
7ormal distri$utions- their !ro!erties and !arameters.
Su""ested Readin"s:
1. 4ooda9 R..9 %ntroduction to Statistics9 )acmillan9 7ew <elhi9 2002.
2. 4ooda9 R..9 Statistics for Business and .conomics; )acmillan9 7ew <elhi9 1999.
*. Ba-3in Chau9 Statistical 'nalysis with Business and .conomics8 '!!lications9 4olt9
Reinhard I =inster9 199C.
,. 3ewin and Ru$in9 Statistics for )anagement9 rentice-4all of %ndia9 7ew <elhi9 2000.
-. Sancheti9 <.C. and ?a!oor >.?.9 Statistics (0heory9 )ethods I a!!lication)9 Sultan
Chand I Sons9 <elhi9 2000.
/. 4oel I A 'ssen9 Basic Statistics for Business and .conomics; Aohn =iley and Sons9
7ew Bor(9 1992.
33
BC#3&4
(rin'i)les of Marketin" #II
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
rice8 %m!ortance of !rice in the mar(eting mi&9 +actors a:ecting !rice of a
!roductPser1ice; <iscounts and re$ates.
<istri$ution Channels and hysical <istri$ution8 distri$ution channels-conce!t and role;
ty!es of distri$ution channels; +actors a:ecting choice of a distri$ution channel; Retailer
and wholesaler; hysical distri$ution of goods; 0rans!ortation; =arehousing; %n1entory
control; 6rder !rocessing.
romotion8 )ethods of !romotion; 6!timum romotion )i&; 'd1ertising )edia8 )erits and
limitations9 Characteristics of an e:ecti1e ad1ertisement9 ersonal selling9 !u$licity; Sales
!romotion and !u$lic relations.
Su""ested readin"s:
1. ?otler hilli!8 )ar(eting )anagement; !rentice-4all of %ndia9 7ew <elhi9 19D/.
2. ride9 willian ). and +errel9 6.C.8 )ar(eting; 4oughton9 )iRin9 Boston.
*. Stantan9 =.A.9 .tJel )ichael A. and =al(er Bruce A.98 +undamentals of )ar(eting9
)C@raw-4ill9 7ew Bor(.
34
BC # 3&5 9i:
Information Te'nolo"y and Its A))li'ations in Business
9(ra'ti'al:
)a&. )ar(s8 100
0ime 8 * 4ours
)S 'ccess9 Creation of data$ase9 forms9 re!orts9 !rogramming and de1elo!ing
a!!lications.
Su""ested Readin"s
1. @ill9 7.S.8 .ssentials of Com!uter and 7etwor( 0echnology9 ?hanna Boo(
u$lishing Co() 3td.9 <elhi.
2. ?night '.>.9 Sil(9 <.A.8 )anaging %nformation9 )c@raw 4ill Boo( Com!any9
7ew <elhi.
*. Semdler8 0each Bourself )S-6Lce9 B< u$lications9 <elhi.
,. Bangla9 R.8 3earning )S-6Lce9 2000. ?hanna Boo( u$lishing Co.() 3td.9
<elhi.
35
BC#3&59ii:
Indian /inan'ial System #II
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
<e1elo!ment Ban(s- features and functions; State le1el <e1elo!ment $an(s8 6$Hecti1es9
functions and their role; 7on-$an(ing +inancial %nstitutions.
Reser1e Ban( of %ndia8 +unctions9 regulation and control of credit9 monetary !olicy.
<etermination and regulation and interest rates in %ndia.
>enture ca!ital; Credit rating; )erchant $an(ing.
%nstitutional Fnancing in %ndia8 K0%9 3%C and @%C8 6$Hecti1es9 functions in1estment !olicies9
and role in industrial Fnancing.
)utual +unds8 )eaning9 role9 im!ortance9 ty!es9 S.B% guidelines9 etc.
Su""ested Readin"s:
1. Chandle9 3.>. and @oldfeld9 S.).9 0he .conomic of )oney and Ban(ing9 4ar!er and
Row9 7ew Bor(.
2. @u!ta9 S.B.9 )onetary lanning of %ndia9 S. Chand9 7ew <elhi.
*. ?han9 ).B.9 %ndia +inancial System-0heory and ractice9 0ata )c@raw 4ill9 7ew <elhi.
,. Re!ort on Currency and +inance.
-. Sen @u!ta9 '.?. and 'garwal9 ).?.9 )oney )ar(et 6!erations in %ndia9 S(ylar(
36
BC#3&59iii:
/undamentals of Insuran'e AII
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
roFle of %nsurance Com!anies8 6rganiJational set-u! of the com!any; romotion strategy;
)ar(et share; %m!ortant acti1ities9 Structure; roduct; 'cturial !rofession; !roduct !ricing-
acturial as!ects; <istri$utions channels.
rinci!les of 3ife %nsuranceP)arineP+ireP)edicalP@eneral %nsurance.
Contracts of 1arious (inds; %nsura$le %nterest.
Su""ested Readin"s:
1. ?aram al9 Bodla B.S. I @arg ).C.9 %nsurance )anagement9 <ee! I <ee!
2. )ishra9 ).7.9 %nsurance rinci!les and ractice; S. Chand and Co.9 7ew <elhi.
*. %nsurance Regulatory <e1elo!ment 'ct9 1999.
,. 3ife %nsurance Cor!oration 'ct9 19-/.
-. @u!ta9 6.S.9 3ife %nsurance9 +ran( Brothers9 7ew <elhi.
/. >inaya(am 7. Radhaswamy and >asude1an9 S.>.8 %nsurance-rinci!les and ractice9
S. Chand and Co.9 7ew <elhi.
C. )ishra9 ).7.9 3ife %nsurance Cor!oration of %ndia9 >ols. %9 %% I %%%9 RaH Boo(s9 Aai!ur.
37
BC#3&59i0:
7uman Resour'e Mana"ement # II
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
4.R.<. Conce!t9 BeneFts and re re"uisites.
0raining and de1elo!ment8 Conce!t and im!ortance of training9 training
methodsPtechni"ues; erformance a!!raisal.
=age and salary administration8 romotion9 transfer9 demotion9 se!aration and
a$senteeism9 la$our turno1er; ersonnel records and audit.

%ndustrial Relations8 Conce!t9 com!onents and a!!roaches.
%ndustrial relations in %ndia; 4R< !ractices in %ndian %ndustries;
Conce!t and forms of industrial democracy.
Su""ested Readin"s:
1. ?. 'swatha!!a9 4uman Resource and ersonnel )anagement9 0ata )c@raw 4ill9
7ew <elhi.
2. >.S.. Rao8 4uman Resource )anagement8 0e&t and Cases9 .&cel Boo(s.
*. C.B. )amoria9 ersonnel )anagement9 4imalaya u$lishing 4ouse9 7ew <elhi.
,. B.. Singh9 0.7. Chha$ra and .3. 0aneHa9 ersonnel )anagement and %ndustrial
Relations9 <han!at Rai and Co.9 7ew <elhi.
-. R.S. <wi1edi9 )anagement of 4uman Resources9 @algotia u$lications.
38
BC#4&%
In'ome Tax# I
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
Basic Conce!ts; %ncome9 agricultural income9 casual income9 assessment year9 !re1ious
year9 gross total income9 total income9 !erson; 0a& e1asion9 a1oidance9 and ta& !lanning.
Basis of Charges8 Sco!e of total income9 residence and ta& lia$ility9 income which does not
form !art of total income.
4eads of %ncome8 Salaries9 %ncome from house !ro!erty.
roFt and gains of $usiness or !rofession9 including !ro1isions relating to s!eciFc $usiness9
Ca!ital gains; %ncome from other sources.
+ringe BeneFts
Su""ested Readin"s:
1. Singhania >.?.8 StudentGs @uide to %ncome 0a&.
2. rasad9 Bhagwati8 %ncome 0a& 3aw I ractice.
*. )ehrotra 4.C.8 %ncome 0a& 3aw I 'ccount.
,. <in(er agare8 %ncome 0a& 3aw and ractice.
-. @irish 'huHa and Ra1i @u!ta8 Systematic '!!roach.
/. Chandra )ahesh and Shu(la <.C.8 %ncome 0a&.
39
BC#4&-
Cost A''ountin" # I
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
%ntroduction8 7ature and sco!e of cost accounting; Cost conce!ts and classiFcation;
)ethods and techni"ues; %nstallation of costing system; Conce!t of cost audit.
A''ountin" for Material8 ricing of material issues; 0reatment of material losses9
)aterial control; Conce!t and techni"ues.
A''ountin" for <a,our8 3a$our cost control !rocedure; 3a$our turno1er; %dle time and
o1ertime; )ethods of wage !ayment-time and !iece rates; %ncenti1e schemes.
A''ountin" for O0ereads8 ClassiFcation and de!artmentaliJation; '$sor!tion of
o1erheads; <etermination of o1erhead rates; under and o1er a$sor!tion and its
formations.
Cost As'ertainment8 Knit costing including tender !rice and reconciliation of cost and
Fnancial accounts.
Su""ested Readin"s:
1. 'rora ).7.9 Cost 'ccounting-rinci!les and ractice9 >i(as9 7ew <elhi.
2. Aain S.. and 7arang ?.3.9 Cost 'ccounting ?alyani9 7ew <elhi.
*. 'nthony Ro$ert9 Reece9 rinci!les of )anagement 'ccounting; Richard <. %rwin
%nc. %llinois.
,. 4orngren9 Charles9 +oster and <alar9 Cost 'ccounting 5 ' )anagerial .m!hasis9
rentice 4all of %ndia9 7ew <elhi.
-. ?han ).B. and Aain .?.9 )anagement 'ccounting; 0ata )c@raw 4ill9 7ew <elhi.
/. ?a!lan R.S. and 't(inson '.'.9 'd1anced )anagement 'ccounting9 rentice %ndia
%nternational9 7ew <elhi.
C. 0ulsian .C.9 ractical Costing9 >i(as9 7ew <elhi.
D. )aheshwari S.7.9 'd1anced ro$lems and Solutions in Cost 'ccounting9 Sultan
Chand I Co.9 7ew <elhi.
40
BC#4&.
Mana"ement A''ountin" and /inan'ial Mana"ement #I
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
)anagement 'ccounting8 )eaning9 nature9 sco!e and functions of management
accounting; Role of )anagement accounting in decision-ma(ing; )anagement accounting
1s. Fnancial accounting; 0ools and techni"ues of management accounting.
/inan'ial Statements: )eaning and ty!es of Fnancial statements; 3imitations of
Fnancial statements; 6$Hecti1es and methods of Fnancial statements analysis; Ratio
analysis; ClassiFcation of Ratios-roFta$ility ratios9 turno1er ratios9 li"uidity ratios9
sol1ency ratios; 'd1antages and limitations of ratio analysis.
/unds /lo! Statement? Cas /lo! statement as !er %ndian 'ccounting Standard *.
/inan'ial Mana"ement: >oals# (ro1t 0s. Bealt maximiJation; +inance +unctions-
in1estment9 Fnancing and di1idend decision9 +inancial !lanning9 o1er-ca!italiJation and
under ca!italiJation.
Ca)ital Bud"etin"8 7ature of in1estment decisions9 in1estment e1aluation criteria; 7et
!resent 1alue (7>) internal rate of return (%RR)9 !roFta$ility inde&9 !ay$ac( !eriod9
accounting rate of return; 7> and %RR com!arison9 e&cluding ris( analysis.
Su""ested Readin"s:
1. 'rora ).7.9 Cost 'ccounting-rinci!les and ractice; >i(as9 7ew <elhi.
2. Aain S.. and 7arang ?.3.9 Cost 'ccounting9 ?alyani9 7ew <elhi.
*. 'nthony Ro$ert9 Reece9 rinci!les of )anagement 'ccounting; Richard <. %rwin
%nc. %llinois.
,. 4orngren9 Charles9 +oster and <alar9 Cost 'ccounting 5 ' )anagerial .m!hasis9
41
BC#4&3
Business En0ironment #I
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
Business .n1ironment8 Conce!t9 com!onents9 and im!ortance; .n1ironmental scanning
techni"ues;
.conomic 0rends (o1er1iew)8 %ncome9 Sa1ings and in1estment9 %ndustry9 0rade and
$alance of !ayments9 )oney9 +inance9 rices.
ro$lems of growth8 Knem!loyment; o1erty; Regional im$alances; Social %nHustice;
%nMation; arallel economy9 %ndustrial sic(ness-meaning9 causes9 remedial measures9 S%C'.
Role of @o1ernment in %ndian .conomy8 )onetary and Fscal !olicy.
%ndustrial !olicy; %ndustrial 3icensing9 S!ecial .conomic Uones9 ri1atiJation9 S.B% -
6$Hecti1es I functions.
Su""ested Readin"s:
1. Sundaram I Blac(9 0he %nternational Business .n1ironment9 rentice 4all9 7ew
<elhi.
2. 'ggarwal '.7.9 %ndian .conomy9 >i(as u$lishing 4ouse9 <elhi.
*. ?han +aroo" '.3.9 Business and Society9 S.Chand9 <elhi.
,. <utt R. and Sundharam ?..).9 %ndian .conomy9 S. Chand9 <elhi.
-. )isra S.?. and uri >.?.9 %ndian .conomy9 4imalaya u$lishing 4ouse9 7ew <elhi.
/. 4edge %anl9 .n1ironment .conomics9 )acmillan9 4am!shire.
C. <utt Ruddar8 .conomic Reforms in %ndia-' Criti"ue; S. Chand9 7ew <elhi.
42
BC#4&4 9O)t. A i:
/inan'ial Market O)erations # I
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
'n 61er1iew of Fnancial mar(ets in %ndia.
)oney )ar(et; %ndian money mar(etGs com!osition and structure; (a) 'cce!tance houses9
($) <iscount houses9 and (c) Call money mar(et; Recent trends in %ndian )oney mar(et;
Ca!ital mar(et8 Security mar(et- (a) 7ew issue mar(et9 ($) Secondary mar(et; +unctions
and role of stoc( e&change; 3isting !rocedure and legal re"uirements; u$lic issue-!ricing
and mar(eting; Stoc( e&changes- 7ational stoc( e&change and o1er-the-counter e&change.
Securities Contract and Regulations 'ct8 main !ro1isions.
Su""ested Readin"s:
1. Chandler ).>. and @oldfeld S.).9 .conomics of )oney and Ban(ing9 4ar!er and Row9
7ew Bor(.
2. @u!ta SuraH B.9 )onetary economics9 S. Chand and Co.9 7ew <elhi.
*. @u!ta SuraH B9 )onetary lanning in %ndia9 6&ford9 <elhi.
,. Bhole 3.).9 +inancial )ar(ets and %nstitutions; 0ata )c@raw 4ill9 7ew <elhi.
-. 4ooda R..9 %ndian Securities )ar(et-%n1estors 1iew !oint9 .&cel Boo(s9 7ew <elhi.
/. R.B.%.9 +unctions and =or(ing.
C. R.B.%.9 Re!ort on currency and Fnance.
D. R.B.%.9 Re!ort of the Committee to Re1iew the =or(ing of the )onetary System8
Cha(ra1arty Committee.
43
BC#4&49O)t. A ii:
International Marketin" # I
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
%nternational )ar(eting8 7ature9 deFnition and sco!e of international mar(eting; domestic
mar(eting 1s. international mar(eting; %nternational mar(eting en1ironment-economic9
cultural9 olitical I legal en1ironment; %dentifying and Selecting foreign mar(et; +oreign
mar(et entry mode decisions.
roduct !lanning for %nternational )ar(et8 roduct designing; standardiJation 1s
ada!atation; Branding and !ac(aging; 3a$elling and "uality issues9 'fter sales ser1ices.
%nternational !ricing8 factors inMuencing international !rice9 ricing !rocess and methods;
international !rice "uotation and !ayment terms.
SU>>ESTE2 REA2IN>S
1. Bhattacharya R.3. and >arshney B9 %nternational )ar(eting )anagement; Sultan
Chand9 7ew <elhi.
2. Bhattacharya B8 .&!ort )ar(eting Strategies for Success; @lo$al ress9 7ew <elhi.
*. ?eegan =.A8 )ultinational )ar(eting )anagement9 rentice 4all9 7ew <elhi.
,. ?ri!lani >8 %nternational )ar(eting; rentice 4all9 7ew <elhi.
-. 0aggart A.4 and )oder )ott ).C8 0he .ssence of %nternational Business; rentice
4all9 7ew <elhi.
/. ?otler hilli!8 rinci!les of )ar(eting; rentice 4all9 7ew <elhi.
C. +ayer =eather Aohn9 %nternational )ar(eting9 rentice 4all9 7A.
D. Cateora .). and ?ea1enay S.).9 )ar(eting- 'n %nternational ers!ecti1e9 .rwin
4omewood9 %llinois.
9. aliwala9 Stanley A9 0he .ssence of %nternational )ar(eting; rentice 4all9 7ew <elhi.
44
BC#4&49O)t. A iii:
IN$ESTMENT MANA>EMENT # I
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
%n1estment8 meaning9 nature and !rocess; %n1estment alternati1es9 conce!t and
)easurement of %n1estment ris( and return9 %dentiFcation of %n1estment 6!!ortunity;
Stoc( .&change; +unctions9 trading system9 Regulation and listing of securities.
+undamental analysis; com!any analysis; industry analysis and economy analysis;
0echnical >s +undamental analysis; %m!lications for in1estment decision-ma(ing; 0echnical
analysis; <ow theory9 Charting techni"ues9 >olume indicators.
>aluation of Securities8 e"uity9 $onds and con1erti$le securities.
Su""ested Readin"s:
1. +ischer9 <onald .. and Aordon9 Ronald A.9 Security analysis and ortfolio
)anagement9 rentice 4all9 7ew <elhi.
2. +uller9 Russell A. and +arrell9 Aames 3.9 )odern %n1estments and Security analysis.
)c@raw 4ill9 %nternational .dition (Fnance Ser1ices) 7ew Bor(.
*. Shar!e9 =illiam +.9 'le&ander9 @ordon A. and Baily9 Aafery >.S.9 %n1estments9
,. Bhalla9 >.?. security analysis and ortfolio management9 Sultan Chand9 7ew
<elhi.
45
BC#4&49O)t. A i0:
IN2IRECT TA;ES # I
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
Central .&cise8 7ature and sco!e of Central .&cise; %m!ortant terms and deFnitions
under the Central .&cise 'ct; @eneral !rocedures of central e&cise; Clearance and
e&cisa$le goods; Concession to small scale industry under Central .&cise 'ct; C.7>'0.
Customs8 Role of customs in international trade; %m!ortant terms and deFnitions under
the Customs 'ct 19-2; 'ssessa$le 1alue; Baggage; Bill of entry; <utia$le goods; <uty;
.&!orter; +oreign going 1essel; 'ircraft goods; %m!ort; %m!ort )anifest; %m!orter;
rohi$ited goods; shi!!ing $ill; store; Bill of 3ading ; V.&!ort )anifest; 3etter of credit;
?inds of duties 5$asic9 au&iliary9 additional or counter1ailing; Basics of le1y-ad1alorem9
s!eciFc duties; rohi$ition of e&!ort and im!ort of goods9 and ro1isions regarding notiFed
I s!eciFed goods; %m!ort of goods-free im!ort and restricted im!ort; 0y!e of im!ort 5
im!ort of cargo9 im!ort of !ersonal $aggage9 im!ort of stores.
Clearance rocedure- +or home consum!tion9 for warehousing9 for re-e&!ort.
Clearance !rocedure for im!ort $y !ost; rohi$ited e&!orts; canaliJed e&!orts; .&!orts
against licensing; Vty!e of e&!orts9 e&!ort of cargo9 e&!ort of $aggage; .&!ort of cargo $y
land9 sea9 and air routes.
SU>>ESTE2 REA2IN>S:
1. Central .&cise 'ct.
2. Customs 'ct.
*. Central Sales 0a& 'ct.
,. 'huHa @irish I @u!ta Ra1i8 ractical a!!roach to %ncome ta&9 =ealth 0a&
and Central sales ta& (ro$lems and Solutions with )ulti!le choice "uestions)9
Bharat 3aw 4ouse 1t.3td.9 7ew <elhi.
46
BC#4&49O)t. A 0:
A2$ERTISIN> AN2 SA<ES MANA>EMENT # I
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
Communication rocess8 Basic communication !rocess9 role of source; .ncoding and
decoding of message9 media9 audience9 feed$ac(9 and noise.
'd1ertising and Communication mi&8 <i:erent ad1ertising functions; 0y!es of ad1ertising;
.conomic social as!ects of ad1ertising; ad1ertising !rocess-an o1er1iew; setting
ad1ertising o$Hecti1es and $udget.
Creati1e as!ects of 'd1ertising8 'd1ertising a!!eals9 co!y writing9 headlines9 illustration9
message9 co!y ty!es.
'd1ertising )edia8 <i:erent ty!es of media; )edia !lanning and scheduling.
SU>>ESTE2 REA2IN>:
1. 's(er9 <a1id and )yers Aohn @.9 'd1ertising )anagement9 rentice 4all of %ndia 9
7ew <elhi.
2. Border =.4.9 'd1ertising9 Aohn =iley9 7 B.
*. 6gl1y <.9 6gi1y on 'd1ertisding9 3ongman u$lication.
,. 'a(er <a1id '9 Batra RaHee19 )yers @.9 'd1ertising )anagement9 rentice 4all of
%ndia9 9 7ew <elhi.
-. Sengu!ta Su$roto9 Brand ositioning Strategies for Com!etiti1e 'd1antage9 0ata
)c@raw 4ill9 7ew <elhi.
/. Cundi: Still and @o1ani8 Sales )anagement9 rentice 4all9 7ew <elhi.
C. Rorsiter Aohn R. and ercy 3arry9 'd1ertising and romotion )anagement; )c@raw
4ill 9 7ew Bor(.
D. Sundage9 +ry$urger9 RotJoll9 'd1ertising 0heory and ractice9 '%0BS9 7ew <elhi.
9. S(ill9 Richarcd R.9 @undi:9 .dwars = I @o1ani9 7orman '..9 Sasles )anagement9
).
47
BC#4&49O)t. A 0i:
Essentials of E#'ommer'e # I
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
%ntroduction to .-Commerce8-Business o!erations; .-commerce !ractices 1s. traditional
$usiness !ractices; conce!ts of $2$9 $2c9c2c9$2g9g2h9g2c; +eatures of .-Commerce9 0y!es
of .-Commerce Systems9 .lements of .-Commerce9 !rinci!les of .-Commerce9 BeneFts
and 3imitations of .-Commerce.
)anagement %ssues relating to e-commerce.
6!erations of .-commerce8 Credit card transaction; Secure 4y!erte&t 0ransfer rotocol
(S40); .lectronic !ayment systems; Secure electronic transaction (S.0); S.0Ws
encry!tion; rocess; Cy$ercash; Smart cards; %ndian !ayment models.
'!!lications in go1ernance8 .<% in go1ernance; .-go1ernment; .-@o1ernance a!!lications
of %nternet; conce!t of go1ernment 5to- $usiness9 $usiness-to-go1ernment and citiJen-to-
go1ernment; .-go1ernance models; ri1ate sector interface in .-go1ernance.
'!!lications in B2C8 Consumers sho!!ing !rocedure on the %nternet; %m!act on disinter
mediation and re-intermediation; @lo$al mar(et; Strategy of traditional de!artment stores;
roducts in $2c model; success factors of e-$ro(ers; Bro(er-$ased ser1ices on-line; 6n-line
tra1el tourism ser1ices; BeneFts and im!act of e-commerce on tra1el industry; <eal
estate mar(et; online stoc( trading and its $eneFts; 6nline $an(ing and its $eneFts; 6n-
line Fnancial ser1ices and their future; .-auctions 5 $eneFts9 im!lementation and im!act.
Su""ested Readin"s:
1. 0ur$an .9. 3ee A.9 ?ing <. and Chung 4.)8 .lectronic commerce-a )anagerial
ers!ecti1e9 rentice-4all %nternational9 %nc.
2. Bhatia >.9 .-commerce9 ?hanna Boo( u$. Co.() 3td.9 <elhi.
48
BC#5&%
In'ome Tax # II
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
Clu$$ing and 'ggregation of %ncome9 Set-o: and Carry +orward of 3osses.
<eduction under section D0C to D0K in Com!uting 0otal %ncome.
Com!utation of 0a& 3ia$ility
Com!utation of 0otal %ncome and 0a& 3ia$ility of an %ndi1idual9 4.K.+. and +irm.
%ncome 0a& 'uthorities
rocedure for 'ssessment
<eduction of 0a& at Source
'd1ance ayment of 0a&
Reco1ery of 0a& and Refund of 0a&
'!!eals9 Re1ision9 enalties and rosecutions.
Su""ested Readin"s:
1. Singhania >.?.9 StudentGs @uide to %ncome 0a&.
2. rasad9 Bhagwati9 %ncome 0a& 3aw I ractice.
*. )ehrotra 4.C.9 %ncome 0a& 3aw I 'ccount.
,. <in(er agare9 %ncome 0a& 3aw and ractice.
-. @irish 'huHa and Ra1i @u!ta9 Systematic '!!roach.
/. Chandra )ahesh and Shu(la <.C.9 %ncome 0a&.
49
BC#5&-
Cost A''ountin" # II
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
6o,? ,at' and 'ontra't 'ostin"; O)eratin" 'ostin"; rocess costing-including inter-
!rocess !roFts (e&cluding e"ui1alent !roduction) and Hoint and $y-!roducts; Cost records8
%ntegral and non-integral system8 Standard Costin" and 0arian'e analysis-)aterial
and la$our 1ariance only; Bud"etary control. Mar"inal Costin" and Break#e0en
analysis.
Su""ested Readin"s:
1. 'rora ).7.9 Cost 'ccounting-rinci!les and ractice; >i(as9 7ew <elhi.
*. 'nthony Ro$ert9 Reece9 rinci!les of )anagement 'ccounting9 Richard <. %rwin
%nc. %llinois.
,. 4orngren9 Charles9 foster and <alar9 Cost 'ccounting 5 ' )anagerial .m!hasis9
-. ?han ).B. and Aain .?.9 )anagement 'ccounting9 0ata )c@raw 4ill9 7ew <elhi.
C. 0ulsian .C.9 ractical Costing9 >i(as9 7ew <elhi.
D. )aheshwari S.7.9 'd1anced ro$lems and Solutions in Cost 'ccounting9 Sultan
Chand I Co.9 7ew <elhi.
50
BC#5&.
Mana"ement A''ountin" and /inan'ial Mana"ement # II
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
Mana"ement of Borkin" Ca)ital8 7ature of wor(ing Ca!ital9 SigniFcance of wor(ing
ca!ital9 o!erating cycle and factors determining of wor(ing ca!ital re"uirements.
.stimation of wor(ing ca!ital.
Sour'es of /inan'e8 short term and long term.
Cost of Ca)ital8 SigniFcance of cost of ca!ital; Calculating cost of de$t; reference9
."uity and Retained .arnings; Com$ined (=eighted) cost of ca!ital.
Ca)ital stru'ture teories and determinants; 3e1erage8 6!erating9 Fnancial and
com$ined.
2i0idend (oli'ies8 %ssues in di1idend !olicies; =alterGs )odel9 @ordonGs )odel; ).).
4y!othesis; +orms of di1idends9 sta$ility in di1idends and its determinants.
Su""ested Readin"s:
1. 'rora ).7.9 Cost 'ccounting-rinci!les and ractice9 >i(as9 7ew <elhi.
*. 'nthony Ro$ert9 Reece9 rinci!les of )anagement 'ccounting9 Richard <. %rwin
%nc. %llinois.
,. 4orngren9 Charles9 foster and <alar8 Cost 'ccounting 5 ' )anagerial .m!hasis9
51
BC#5&3
Business En0ironment # II
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
.conomics Systems.
.conomic lanning- Conce!t9 0y!es of !lans9 .conomic lanning in %ndia8 +i1e Bear lans
and lanning )achinery.
%nternational Business .n1ironment8 %nternational en1ironment (o1er1iew); @lo$aliJation;
0rends in world trade and the !ro$lems of de1elo!ing countries;
+oreign trade and economic growth.
%nternational .conomic %nstitutions 5=069 K7C0'<9 =orld Ban(9 %)+; .&!ort-%m!ort olicy9
+oreign %n1estment and Colla$orations; Regional .conomic grou!ings8 meaning9 ty!es and
ad1antages.
)ultinational .nter!rises ()7.s).
Su""ested Readin"s:
1. Sundaram I Blac(9 0he %nternational Business .n1ironment9 rentice 4all9 7ew
<elhi.
2. 'ggarwal '.7.9 %ndian .conomy9 >i(as u$lishing 4ouse9 <elhi.
*. ?han +aroo" '.3.9 Business and Society9 S.Chand9 <elhi.
,. <utt R. and Sundharam ?..).9 %ndian .conomy9 S. Chand9 <elhi.
-. )isra S.?. and uri >.?. %ndian .conomy9 4imalaya u$lishing 4ouse9 7ew <elhi.
/. <utt Ruddar9 .conomic Reforms in %ndia-' Criti"ue; S. Chand9 7ew <elhi.
52
BC#5&4 9O)t. A i:
/inan'ial Market O)erations # II
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
%n1estors !rotection8 @rie1ances concerning stoc( e&change dealings and their remo1al;
grie1ance cells in stoc( e&changes; S.B%; Com!any 3aw Board; ress; Remedy through
courts.
+unctionaries on Stoc( e&changes8 Bro(ers9 su$-$ro(ers9 mar(et ma(ers9 Ho$$ers9 !ortfolio
consultants9 institutional in1estors9 and 7R%s.
+inancial ser1ices8 )erchant $an(ing-functions and roles9 S.B% guidelines; Credit rating-
conce!t9 functions and ty!es.
Su""ested Readin"s:
1. Chandler ).>. and @oldfeld S.).9 .conomics of )oney and Ban(ing9 4ar!er and
Row9 7ew Bor(.
2. @u!ta SuraH B.9 )onetary economics9 S. Chand and Co.9 7ew <elhi.
*. @u!ta SuraH B.9 )onetary lanning in %ndia9 6&ford9 <elhi.
,. Bhole 3.).9 +inancial )ar(ets and %nstitutions9 0ata )c@raw 4ill9 7ew <elhi.
-. 4ooda R..9 %ndian Securities )ar(et-in1estors 1iew !oint9 .&cel Boo(s9 7ew
<elhi.
/. R.B.%.9 +unctions and =or(ing.
C. R.B.%.9 Re!ort on Currency and +inance.
D. R.B.%.9 Re!ort of the Committee to Re1iew the =or(ing of the )onetary System8
Cha(ra1arty Committee.
53
BC#5&49O)t. A ii:
International Marketin" # II
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
romotion of roductPser1ices in international mar(ets8 )ethods of international
!romotion; <irect mail and sales literature; 'd1ertising; ersonal selling; 0rade fairs and
e&hi$itions.
%nternational <istri$ution8 <istri$ution channels and logistics decisions; Selection and
a!!ointment of foreign sales agents.
lanning9 organiJing and controlling of %nternational )ar(eting; .&im !olicy-an o1er1iew;
0rends in %ndiaWs foreign trade.
SU>>ESTE2 REA2IN>S
1. Bhattacharya R.3. and >arshney B; %nternational )ar(eting )anagement; Sultan
Chand9 7ew <elhi.
2. Bhattacharya B9 .&!ort )ar(eting Strategies for Success; @lo$al ress9 7ew <elhi.
*. ?eegan =.A.9 )ultinational )ar(eting )anagement9 rentice 4all9 7ew <elhi.
,. ?ri!lani >.9 %nternational )ar(eting; rentice 4all9 7ew <elhi.
-. 0aggart A.4 and )oder )ott ).C.9 0he .ssence of %nternational Business; rentice
4all9 7ew <elhi.
/. ?otler hilli!9 rinci!les of )ar(eting9 rentice 4all9 7ew <elhi.
C. +ayer =eather Aohn9 %nternational )ar(eting9 rentice 4all9 7A.
D. Cateora .). and ?ea1enay S.).9 )ar(eting- 'n %nternational ers!ecti1e; .rwin
4omewood9 %llinois.
9. aliwala9 Stanley A9 0he .ssence of %nternational )ar(eting9 rentice 4all9 7ew <elhi.
54
BC#5&49O)t. A iii:
IN$ESTMENT MANA>EMENT # II
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
)ar(et .Lciency8 =ea( form9 semi-strong form and strong form. Bond analysis8 Bield to
maturity9 term structure of interest rates and $ond mar(et eLciency.
<i1ersiFcation8 meaning9 gains from di1ersiFcations9 )ar(owitJGs mean-1ariance criterion9
Shar!e )odel. Ca!ital 'ssets ricing )odel (C')); meaning and assum!tions9 ca!ital
mar(et line9 securities mar(et line9 '0. %n1estment erformance .1aluation-Shar!e9
0reynor9 and Aensen models.
6!tions and +utures8 meaning9 nature and di:erence $etween o!tions and +utures9 +orms
and ty!es of 6!tion and +utures contracts9 ad1antages and limitations of o!tions and
futures.
Su""ested Readin"s:
1. +ischer9 <onald .. and Aordon9 Ronald A.9 Security 'nalysis and ortfolio9
)anagement9 rentice 4all9 7ew <elhi.
2. +uller9 Russell A. and +arrell9 Aames 3.9 )odern %n1estments and Security 'nalysis9
)c@raw 4ill9 %nternational .dition (Fnance Ser1ices) 7ew Bor(.
*. Shar!e9 =illiam +.9 'le&ander9 @ordon A. and Baily9 Aafery >s %n1estment rentice 4all
of %ndia9 7ew <elhi.
,. Bhalla9 >.?. Security 'nalysis and ortfolio )anagement9 Sultan Chan9 7ew <elhi.
55
BC#5&49O)t. A i0:
IN2IRECT TA;ES # II
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
Central Sales 0a&.8 %m!ortant terms and deFnitions under the Central sales 0a& 'ct 19-/-
<ealer9 declared good9 !lace of $usiness9 sale9 sale !rice9 turno1er9 year9 a!!ro!riate
authority; 7ature and sco!e of Central Sales 0a& 'ct; ro1isions relating to inter-state
sales; Sales inside a state; SalesP!urchase in the course of im!orts and deemed e&!orts.
Registration of dealers and !rocedure thereof; Rate of ta&; .&em!tion of su$se"uent
sales; <etermination of turno1er; Sales against WCW and W<W forms.
rinci!les for determining le1y of central sales ta&; conce!t of sale or !urchase of goods in
the course of centralPstate trading; =hen does sales or !urchase of goods ta(e !lace
inside the state; =hen does the sale or !urchase of goods ta(e !lace in the course of
im!orts or e&!orts.
>'0- %m!ortant deFnition9 '!!ellet 'uthority9 'ssessee9 'ssessing 'uthority9 Business9
Ca!ital @oods9 <ealer9 <eclared @oods9 Contractor9 Contractee and @ross 0urn 61er.
%ncidence and 3e1ey of 0a&9 Registration of <ealer9 %nformation to $e su$mitted regarding
change of $usiness.
+iling return9 'ssessment and Collection of 0a& and Refund.
SU>>ESTE2 REA2IN>S:
1. Central .&cise 'ct.
2. Customs 'ct.
*. Central Sales 0a& 'ct.
,. 'huHa @irish I @u!ta Ra1i9 ractical a!!roach to %ncome ta&9 =ealth 0a& and
Central sales ta& (ro$lems and Solutions with )ulti!le choice "uestions); Bharat
3aw 4ouse 1t.3td.9 7ew <elhi.
56
BC#5&49O)t. A 0:
A2$ERTISIN> AN2 SA<ES MANA>EMENT # II
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
%m!act of 'd1ertising 8 'd1ertising agency roles9 relationshi! with clients9 ad1ertising
de!artment; )easuring ad1ertising e:ecti1eness; 3egal and ethical as!ects of ad1ertising.
Sales )anagement8 Sales )anagement9 ersonal Selling and Salesmanshi!9 6rganising
the sales e:orts; Sales force management 8 Recruitment9 Selection9 0raining9 )oti1ation9
Com!ensating and Controlling sales !ersonnel9 Sales Budget9 Sales "uotas and Sales
0erritories.

SU>>ESTE2 REA2IN>:
1. 's(er9 <a1id and )yers Aohn @.9 'd1ertising )anagement9 rentice 4all of %ndia 9
7ew <elhi.
2. Border =.4.9 'd1ertising9 Aohn =iley9 7 B.
*. 6gl1y <.9 6gi1y on 'd1ertisding9 3ongman u$lication.
,. 'a(er <aind '9 Batra RaHee19 and )yers @8 'd1ertising )anagement9 rentice
4all of %ndia9 9 7ew <elhi.
-. Sengu!ta Su$roto9 Brand ositioning Strategies for Com!etiti1e 'd1antage; 0ata
)c@raw 4ill9 7ew <elhi.
/. Cundi: Still and @o1ani9 Sales )anagement9 rentice 4all9 7ew <elhi.
C. Rorsiter Aohn R9 and ercy 3arry9 'd1ertising and romotion )anagement9 )c
@raw 4ill 9 7ew Bor(.
D. Sundage9 +ry$urger9 RotJoll9 'd1ertising 0heory and ractice; '%0BS9 7ew <elhi.
9. S(ill9 Richarcd R.9 @undi:9 .dwars = I @o1ani9 7orman '..9 Sasles )anagement9
).
57
BC#5&49O)t. A 0i:
Essentials of E#'ommer'e # II
.&ternal )ar(s8 90
%nternal )ar(s8 10
0ime 8 * 4ours
'!!lications in B2B8 ?ey technologies for $2$; architectural models of $2$9 characteristics
of the su!!lier 5oriented mar(et!lace9 $uyer-oriented mar(et!lace and intermediary-
oriented mar(et!lace; Aust %n 0ime deli1ery in $2$; %nternet-$ased .<% from traditional .<%;
)ar(eting %ssues in $2$.
.merging Business models8 Retail model; )edia model; ad1isory model9 made-to-order
manufacturing model; <o-it- yourself model; %nformation ser1ice model; .merging hy$rid
models; .merging models in %ndia.
%nternet I .-Commerce scenario in %ndia; %nternet security %ssues; 3egal as!ects of .-
commerce

Su""ested Readin"s:
1. 0ur$an .9. 3ee A.9 ?ing <. and Chung 4.)9 .lectronic commerce-a )anagerial
ers!ecti1e9 rentice-4all %nternational9 %nc.
2. Bhatia >.9 .-Commerce9 ?hanna Boo( u$. Co.() 3td.9 <elhi.
58

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Scheme and Courses of Reading for Bachelor of Commerce (B.

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