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the basics
of argument

c h a p t e r

Whats to Come

WHAT DOES AN ARGUMENT LOOK LIKE? pXX

WHY YOU NEED TO LEARN TO READ AND WRITE ARGUMENTS. RIGHT NOW pXX
WHAT YOU CAN EXPECT FROM YOUR WRITING ASSIGNMENTS pXX

WHY READ AND RESPOND TO THE WORK OF OTHERS? pXX

CRITICAL READING AND THE CONTEXTS OF ARGUMENT pXX

ACTIVE READING: USE YOUR MIND! pXX

UNDERSTANDING THE ARGUMENTS OF OTHERS pXX

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What Does an Argument

Look Like?
Many everyday arguments are easy to spot. Most readers can sense when an author has intentionally chosen
words and images to convince them to adopt a certain position or stance. This March 2010 Vanity Fair
cover, for example, can clearly be seen as an argument.
Critics have labeled this cover racist because it lacks
diversityno Asian, African American, or Hispanic
actresses appear in the image.
Similarly, most readers would easily identify the
words spoken by New Jersey Governor Chris Christie
in early 2011 as an argument:

and about how his or her audience should read the

material. Even writing primarily designed to entertain,
such as a blog entry, a social networking post, or even
highway graffiti, says to readers: Do it my way! Think
about these ideas as I would! Believe what I believe!
Surely the argument made by this artist is more
subtle than the one made by the editors of Vanity
Fair. The ideas about life and experience that appear
in works we label expressive are often more subtle
than the points we meet head-on in an overt argument.
Still, expressive writing gives us new ways of seeing the
world. Perhaps, then, we need to recognize that writ-

The argument you heard most vociferously from the

teachers union was that this was the greatest assault
on public education in the history of New Jersey. Now,
do you really think that your child is now stressed out
and unable to learn because they know that their poor
teacher has to pay 1 percent of their salary for their
health care benefits? Have any of your children come
home any of them and said, Mom. Pause.
Dad. Another pause. Please. Stop the madness.
From http://www.nytimes.com/2011/02/27/
magazine/27christie-t.html?_r=2&pagewanted=1

Although these examples seem rather straightforward, other everyday arguments are harder to
spot. Consider this example of refrigerator poetry.
Is this an argument? You might claim that this poem
was written primarily to entertain and to present one
persons emotional perspective, not to present an argument. This is trueto a degree. However, this poet
has made specific choices about what words to use,
what visuals to use, the physical setting of the work,

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This February 7, 2011, cover of Time magazine shows

former U.S. President Ronald Reagan with his arm around
President Barack Obama. Obama appears to be enjoying
the company of Reagan, who held the presidents office
from 1981 until 1989 and who passed away in June 2004.
However, Reagan, a Republican, adhered to a political
philosophy presumably very opposed to that of Obama,
a Democrat.
As you examine the Time cover, what do you notice?
What ideas are suggested by the image of Presidents
Reagan and Obama standing together? How do you think
readers might view this cover? What makes this cover
an argument? For what audience might this piece be
targeted? How do you know?

ing strategies and purposes spread along a continuum;

they often overlap and do not fit into neat categories.
Oftentimes, one image or piece of writing has several
different purposes. Typically, however, if you look
hard enough, an argument of some sort is being made.

Recognizing Purpose
in Everyday Arguments

ence. An author must understand the needs of his or

her readers if he or she hopes to connect with them
and persuade them to accept his or her position. An
author who writes without considering his or her audience runs the risk of alienating and offending readers
who are not ready to accept the proposed position, or
wasting time and energy preaching to the choir, or
trying to convince readers who already agree with the
proposed position.

Many pieces of communication that we do not think

of as arguments still contain subtle elements of persuasion. For example, television personality Stephen
Colberts humorous book I Am America (And So Can
You!) has the primary purpose of entertaining its readers, but we can also see this book as an attempt to
make a more serious argument about how Americans
see themselves and others in the global arena.
Although it may be fairly easy to identify a texts
primary or general purpose (to entertain, to inform,
to persuade), it is often more challenging to recognize
the more subtle intentions of the author. Most texts
have more than one purpose and most, in fact, attempt
to persuade their readers to accept the positions and
opinions of their authors. Much more about recognizing an arguments purpose will be covered in Chapter
3. For now, keep in mind that every piece of communication, whether written, visual, and or even oral, has
at least one clear and distinct purpose.

Understanding Audience
in Everyday Arguments
Just as every argument has a clear purpose (to persuade its readers), so too does it have an intended audi

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try it
Can you think of other examples of texts with multiple purposes? Or can you think of something not typically considered an argument that actually is one? Find an everyday text, examine the continuum below, and decide where your
piece might fall along it. Might your text actually include elements of all three purposes?

PRIMARY PURPOSE: EXPRESSIVE

PRIMARY PURPOSE: EXPOSITORY

(to impart information)

PRIMARY PURPOSE: PERSUASIVE

(to argue a position)

Author is expressing an
emotional viewpoint, but
guides the readers experience
by making specific
choices about
what is
presented
and how.

Author provides information

but still has a distinct point
of view on events,
details, or facts that
is evident in the
choices he or
she makes.

Author is taking an
obvious position on an
issue and wants the
reader to come
away thinking as
he or she
does.

Think poems,
cell phone ringtones,
Facebook pages, humorous
books, or even T-shirt logos.

Think textbooks,
newspaper articles, product
labels, true-life crime books,
or even the nightly news.

Think political speeches,

television ads, newspaper
editorials, sermons, or college
research essays.

Much more about analyzing audience needs, values, and expectations will be covered in Chapter 3.
For now, keep in mind that the success of an argument
depends on the authors understanding of his or her
audience.

EXPLICIT
ARGUMENT

IMPLICIT
ARGUMENT

(to evoke feeling or provide humor)

Why You Need to Learn to Read

and Write Arguments. Right Now.
Now that youve come to see the larger scope of argument and that it exists in practically every piece of
communication, its time to narrow our focus a bit.
You can most likely expect that in your current course
on argument you probably will not be asked to write
a short story, personal narrative, poem, or t-shirt logo.
You might, though, be asked to write a summary, critique, research essay, or analysis, so you will need to
think about how those writing tasks connect to the
world of argument. Regardless of what specific assignments your professor gives you, you can count on one
thing: You will be asked to write!
Why work on your writing skills? Here are some
good answers to this question:
1. The better writer you become, the better reader
you will become and vice versa.
2. The more confident a writer you become, the
more efficiently you will handle written assignments in all of your courses.
3. The more you write, the more you will learn
about who you are and what really matters to
you. More colleges and universities are design-

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Communication and writing skills are the most important abilities sought by
employers. As evidence, you may want to consider the following article from The
New York Times.

did you know

The New York Times

August 26, 2007
Young Workers: U Nd 2 Improve Ur Writing Skills
Phyllis Korkki
A generation ago, employers were still lamenting the poor technical abilities of
their entry-level workers. Well, thats not much of an issue anymore, thanks to
the omnipresence of computers, cellphones and the Internet.
In a survey of 100 human resources executives, only 5 percent said that
recent college graduates lacked computer or technology skills, according to
Challenger, Gray & Christmas, the outplacement firm.
The problem now is more basic. Nearly half the executives said that
entry-level workers lacked writing skills, and 27 percent said that they were
deficient in critical thinking.
It seems that some young employees are now guilty of the technological equivalent of wearing flip-flops: they are writing company e-mail as if they
were texting cellphone messages with their thumbs.
In response, employers are sending a message of their own: When
youre in the office, put on those dress shoes and start spelling your words
correctly, and in full.
From The New York Times, August 26, 2007. 2007 The New York Times. All rights reserved.
Used by permission and protected by the Copyright Laws of the United States. The printing, copying,
redistribution, or retransmission of the Material without express written permission is prohibited.

ing courses focused on critical thinking about

personal values, ethics, and morals. Learning to
write about your beliefs and to understand and
accommodate the beliefs of others are great ways
to be ready for future coursework in this area.

What You Can Expect from Your

Writing Assignments
You are about to face a variety of writing assignments,
each with its own specific audience and purpose. Pay
close attention to each assignment sheet so that you
will know what sort of writing your instructor expects.
To help you learn the conventions of different types
of writing for different audiences, this text includes a
variety of argument forms: editorials, advertisements,
articles from scholarly journals, photographs, book
reviews, and of course, research essays.
While writing your own assignments, always think
about what role you will play as the author and the
expectations of that specific role. Are you expected to be
a student demonstrating knowledge, a citizen arguing
for tougher drunk-driving laws, or a scholar presenting
the results of research? Any writerincluding youwill
take on different roles when writing for different audi-

ences and will use different strategies to reach each audience. There are many kinds of argument and many ways
to argue successfully.

Why Read and Respond

to the Work of Others?
If this is a text about writing arguments, why does it
contain so many readings, you may wonder. There are
good reasons for the collection of readings you find
here:
1. College and the workplace will demand that you
learn complex information and ideas through
reading. This text will give you practice in reading more challenging works.
2. You will need to read to learn and to think critically about what you read. In the world of argument,
your reading will serve as a basis for writing.
3. Your writing will be based in some way on one
or more sources you have been assigned or that
you have selected in response to an assignment.
The focus of attention will shift from you to
your subject, a subject others have debated before you. You will need to understand the issue,

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think carefully about the views of others on the

issue, and only then develop your own response.

Critical Reading and

the Contexts of Argument
In some contexts, the word critical carries the idea of
harsh judgment: The manager was critical of her secretarys long phone conversations. In other contexts,
though, the term means to evaluate carefully. When
we speak of the critical reader or critical thinker, we
have in mind someone who reads actively, who thinks
about issues, and who makes informed judgments.
Here is a profile of the critical reader or thinker:

Traits of the Critical Reader/Thinker

Focused on the facts. Give me the facts and show
me that they are relevant to the issue.
Analytic. What strategies has the writer/speaker
used to develop the argument?
Open-minded. Prepared to listen to different
points of view, to learn from others.

Questioning/skeptical. What other conclusions

could be supported by the evidence presented?
How thorough has the writer/speaker been?
Creative. What are some different ways of looking
at the issue or problem?
Intellectually active, not passive. Willing to
analyze logic and evidence. Willing to consider
many possibilities. Willing, after careful evaluation, to reach a judgment, to take a stand on
issues.

Active Reading:
Use Your Mind!
Reading is not about looking at black marks on a
pageor turning the pages as quickly as you can. Reading means constructing meaning from the marks on the
page and getting a message. This concept is underscored
by the term active reading. To be an active reader, not a
passive page-turner, follow these guidelines:
Understand your purpose in reading. Do not just
start turning pages to complete an assignment.
Think first about your purpose. Are you read-

g ood ad vi ce
You might be asking, Wont my instructor be my audience?
Yes, your instructor or TA is probably the actual audience for your paper. Your instructors read and grade your essays,
and you want to keep their needs and perspectives in mind when you write. However, when you write an essay with
only your instructor in mind, you might not say as much as you should or say it as clearly as you should, because
you assume that your instructor knows more than you do and will fill in the gaps. This leaves it up to the instructor
to decide what you are really saying, and she might decide that those gaps show that you dont understand the
material. If you say to yourself, I dont have to explain communism; my instructor knows more about that than I do,
you could get back a paper that says something like Shows no understanding of communism. Thats an example
of what can go awry when you think of your instructor as your only audience.
Thinking about your audience differently can improve your writing, especially in terms of how clearly you
express your argument. The clearer your points are, the more likely you are to have a strong essay. Your instructor
will say, You really understand communismyoure able to explain it simply and clearly! By treating your instructor
as an intelligent but uninformed audience, you end up addressing her more effectively.

The Writing Center at UNC Chapel Hill, www.unc.edu/depts/wcweb/handouts/audience.html

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ing for knowledge on which you will be tested?

Focus on your purpose as you read, asking
yourself, What do I need to learn from this
work?

Concentrate. Slow down and give your full attention to reading. Watch for transition and connecting words that show you how the parts of a
text connect. Read an entire article or chapter at
one timeor you will need to start over to make
sense of the entire piece.

Reflect on the title before reading further. Titles

are the first words writers give us. Look for clues
in the title that may reveal the works subject
and perhaps the writers approach or attitude as
well. The title The Idiocy of Urban Life, for
example, tells you both subject (urban or city
living) and the authors position (urban living is
idiotic).
Become part of the writers audience. Not all writers have you and me in mind when they write.
As an active reader, you need to join a writers
audience by learning about the writer, about the
time in which the piece was written, and about
the writers expected audience. For the readings in
this text, you are aided by introductory notes; be
sure to study them.

Annotate as you read. The more senses you use,

the more active your involvement. That means
marking the text as you read (or taking notes
if the material is not yours). Underline key sentences, such as the writers thesis. Then, in the
margin, indicate that it is the thesis. For a series
of examples (or reasons), label them and number
them. When you look up a words definition,
write the definition in the margin next to the
word. Draw diagrams to illustrate concepts;
draw arrows to connect example to idea. Studies have shown that students who annotate their
texts get higher grades. Do what successful students do.

Predict what is coming. Look for a writers main

idea or purpose statement. Study the works organization. Then use this information to anticipate
what is coming. For example, when you read
There are three good reasons for requiring a
dress code in schools, you know the writer will
list three reasons.

Keep a reading journal. In addition to annotating what you read, you may want to develop the
habit of writing regularly in a journal or creating
a reading blog online. A reading blog gives you a
place to note impressions and reflections on your
reading, your initial reactions to assignments, and
ideas you may use in your next writing.

Understanding the
Arguments of Others
Readers expect accurate, fair, and sensitive uses of
sources. An inaccurate summary does not serve its
purpose. A passage that is misquoted or quoted out
of context makes readers question your credibility.
So, after reading and annotating, develop your understanding of each source and the authors argument by
doing a preliminary analysis that answers the following questions:
1. What is the works primary purpose? Does it
combine purposes? Remember that texts can

be classified as expressive (evoking feelings),

expository (imparting information), or persuasive (arguing for a position). We can also
distinguish between a serious purpose and a
humorous one, although humor can be used
to advance a serious topic. However, purposes
shade into one another. Arguments appeal to
emotions, and passionate fiction can teach us
about human life and experience. You may
assume that a textbooks primary purpose is to
give information, but keep in mind that textbooks can take a position on various conflicts
within their field.

Whether you are reading print material or online, be sure to

create a quiet atmosphere in which you can concentrate.

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2. What is the thesis, or the main idea of the work?

Often the best way to understand a texts thesis is

to first ask, What is the subject? Then ask, What
does the author assert about that subject, or want
me to understand about that subject? Stating the
thesis as a complete sentence will help you move
from subject to assertion. You may find one or
two sentences that state the works thesis, but
keep in mind that sometimes the thesis is implied,
not stated.

3. How is the thesis developed and supported? Does

the writer present a series of examples to illustrate

the main idea? Or blend reasons and evidence to
develop an argument? Does the writer organize
chronologically? Set up a contrast pattern or make
an analogy? Explain causes? Observing both the
type of support and its organization will help you
see how the parts fit together. When you know
what it says, you can write a summary or begin to
analyze or judge the work.

try it
Read the following selection from lehighvalleylive.com, noting the annotations that have been started
for you. As you read, add your own annotations. Then write a journal or blog entryfour to five sentences at leastto capture your reactions to the following editorial.

Lehighvalleylive.com
Opinion
January 27, 2011
Find the Right Punishment for Teen-Age Sexting

This topic is timely and looks interesting.

Legislators in New Jersey and Pennsylvania might want to double-back to their

own teenage years as they consider bills to deal with the practice of sexting
teenagers sending nude photos of themselves to a boyfriend or girlfriend, friends
sharing those photos with other friends, exfriends posting compromising photos
to get back at someone, etc.
Two adolescent truths we hold to be self-evident:

I should find
out more
about the
legislation
in New
For teenage boys, there can never, ever be enough images of the opposite
Jersey and
sex unclothed.
Anything worth sharing is worth hitting the cell-phone button to feed
Pennsylvania
each others curiosity as long as parents and teachers dont find out
as I conduct
about it.
more
Its with a cautious nod to those forces of nature that legislators must
research. make the case against sexting, acknowledging that a voluntary expression of
intimacy can quickly become an unwanted invasion of privacy with the entire
online world, and that such images can quickly become fodder for pedophiles
and child pornographers. Some prosecutors have wielded a heavy club to go
after teenagers in these circumstances, charging them with transmitting child
pornography.
The lack of a clear-headed law is still a gaping problem. Last year, a federal
judge in Pennsylvania ruled that girls who had e-mailed nude photos of themselves to friends could not be charged as child pornographers.
The Pennsylvania House of Representatives passed a bill last year, proposing a second-degree misdemeanor charge against minors who intentionally or
knowingly record, view, possess or transmit images of sexually explicit conduct
involving a minor above age 13. It didnt go anywhere in the Senate.
A bill now moving through the New Jersey Assembly seems to strike the
right balance. Assemblywoman Pamela Lampitt, D-Camden, has proposed an
educational program for sexters as an alternative to criminal prosecution. The bill
cleared the Judiciary Committee and now heads to the full Assembly.

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When our children are in many different places doing many different things,
we need to find a means and a mechanism not to send them off to jail but to
educate them, Lampitt said.
Sexting isnt always innocent; it can be a form of cyber-bullying and inflict
real pain on young people. Under the bill, a juvenile court would assess whether
a young offender would be harmed by prosecution and is unlikely to repeat the
practice. Those who meet the criteria would be admitted to a program on the
social consequences and potential criminal penalties of sexting. The programs
would apply to teens, not adults, who would still face child pornography charges
for such transmissions.
Given the rising tide of such incidents a recent survey by The Associated Press and MTV found a quarter of American teenagers admitted to some
form of sexting its only right to give first-timers a heavy dose of educating
and lecturing. It wouldnt hurt to get parents involved, too. They should be
laying down their own law, monitoring their kids phones and suspending their
privileges.
Thats a lot more sensible than treating them as criminals.
http://www.lehighvalleylive.com/today/index.ssf/2011/01/opinion_find_the_right_punishm.html

Characteristics of Argument
When you begin to understand the basics of argument,
you will start to look at the world around you in a new
way. Facebook profiles, T-shirt logos, newspaper editorials, Web sites, and even junk mail all possess elements
of persuasion. Have you ever considered how your
own daily communications are actually arguments or
attempts at persuading an audience? Look at any Facebook, MySpace, or similar web blog and think about
what the author is trying to communicate to the world.
Is there a purpose to the page? Is there an intended audience? If you can begin to look at even the most familiar
forms of communication as arguments, you will soon
begin to realize that arguments are everywhere.

Argument Is Conversation with a Goal

Even everyday communications like Facebook

profiles can be viewed as arguments.

When you enter into an argument (as speaker, writer,

or reader), you become a participant in an ongoing
debate about an issue. Because you are probably not
the first to address the issue, you need to be aware
of the ways that the issue has been debated by others and then seek to advance the conversation, just as
you would if you were having a casual conversation
with friends about going to a movie. Once the time of
the movie is set, the discussion turns to whose car to
take or where to meet. If you were to just repeat the
time of the movie, you would add nothing useful to the

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g ood ad vi ce
In this section, we will explore the processes of
thinking logically and analyzing issues to reach
informed judgments. Mature people do not
need to agree on all issues in order to respect
one anothers good sense, but they do have little
patience with uninformed or illogical statements
masquerading as argument. (Just ask Judge Judy
how frustrating this can be.) As you learn to read,
respond to, and write arguments, you will need to
take other opinions and logical opposing points
of view (often called counterarguments) into
account. After all, there are always more than two
sides to every argument!

Judge Judy, the famously impatient TV judge,

has learned to recognize illogical arguments
in her courtroom.

conversation. Also, if you were to change the subject

to a movie you saw last week, you would annoy your
friends by not offering useful information or showing
that you valued the current conversation. Just as with a
conversation about a movie, you want your argument
to stay focused on the issue, to respect what others
have already contributed, and to make a useful addition to everyones understanding of the issue.

Argument Takes a Stand

on an Arguable Issue
A meaningful argument focuses on a debatable issue.
We usually do not argue about facts. Professor Joness
American literature class meets at 10:00 on Mondays
is not arguable. It is either true or false. We can check
the schedule of classes to find out. (Sometimes, however, the facts change; new facts replace old ones.) We
also do not debate personal preferences for the simple
reason that they are just thatpersonal. If the debate
is about the appropriateness of boxing as a sport, for
you to declare that you would rather play tennis is to
fail to advance the conversation. You have expressed
a personal preference, interesting perhaps, but not relevant to the debate.

Argument Uses Reasons and Evidence

Some arguments merely look right. That is, conclusions are drawn from facts, but the facts are not those
that actually support the assertion, or the conclusion
is not the only or the best explanation of those facts.
To shape convincing arguments, we need more than an
array of facts. We need to think critically, to analyze
the issue, to see relationships, and to weigh evidence.
We need to avoid the temptation to argue from emotion only, or to believe that just stating our opinion is
the same thing as building a sound argument.

Argument Incorporates Values

Arguments are based not just on reason and evidence
but also on the beliefs and values we hold and think that
our audience may hold as well. In a reasoned debate, you
want to make clear the values that you consider relevant
to the argument. For example, many people disagree
about whether boxing should be banned as a sport.
A writer against a ban on boxing might argue
that boxing teaches children about the importance of
discipline, persistence, and motivation in sports. The
writer thinks these things are worthwhile, which gives
us insights into the values he or she holds.

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Arguments incorporate the values of their writers and try to appeal to the values of their readers. The
famous got milk? campaign attempts to appeal to specific values both visually and with text. Look at
the ads here. What values does the milk industry seem to believe are important to their customers? Do
you think these two ads are targeted at different audiences? If so, what makes you think so?

A writer for a ban on boxing might argue that

fighters are promoting vicious and injury-producing
violence to children in order to make money. (These
points give us insights into the things this writer values
or believes worthwhile.)

Argument Recognizes
the Topics Complexity
Much false reasoning (the logical fallacies discussed in
Chapter 4) results from a writers oversimplifying an
issue. A sound argument begins with an understand-

Good adv ice

Writing an essay with the following thesis statement
would not lead to an effective argument:
The Office is my favorite show.
This statement is simply a personal preference and
does not allow a rational reader to logically disagree
with you. After all, what is the opposing position?
This essay will most likely fall short of being an
effective argument.

ing that most issues are complicated. The wise person approaches ethical concerns such as abortion or
euthanasia or public policy issues such as tax cuts or
trade agreements with the understanding that there are
many philosophical, moral, and political perspectives
that complicate discussions of these topics. Recognizing an arguments complexity may also lead us to an
understanding that there can be more than one right
position. The thoughtful arguer respects the views
of others, seeks common ground when possible, and
often chooses a conciliatory approach.

The Shape of Argument

The Aristotelian Model
One of the best ways to understand the basics of argument is to reflect on what the Greek philosopher Aristotle describes as the three players in any argument:
the writer (or speaker),
the argument itself, and
the reader (or audience).
Aristotle explained that we can use three different
artistic proofs to support our arguments. These proofs
are logos, pathos, and ethos.

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Even seemingly straightforward issues

like vegetarianism can be complex and
politically charged. Be sure that you
understand the debate before you attempt
to enter into it.
Does the author of this ad seem to
understand and appreciate the complexity
of this issue? Why or why not? Does this
affect your reaction to this argument? Why
do you think this author chose to handle
the argument in this manner? What values
does the author seem to hold?

Aristotle called the logic of the argument the

logosthe assertion and the support for that assertion.
A successful argument needs a logical and convincing
logos. An argument also implies an audience, those
whose views we want to influence. Aristotle called
this part of argument pathos. Good arguers need to
be alert to the values and attitudes of their audience
and to appeal effectively to their emotions. However,
Aristotle also explained that part of our appeal to an
audience rests in the logos, our logic and evidence. An
argument that is all emotional appeal will not move
thoughtful audiences.
Finally (and for Aristotle the most important of
the three players) is the writer/speaker, or ethos. No
argument, Aristotle asserted, no matter how logical,
no matter how appealing emotionally, will succeed if
the audience rejects the arguers credibility, the writers
ethical qualities. As members of the audience, we
need to believe that the arguer is a person of knowledge, honesty, and goodwill.
We argue in a specific context of three interrelated
parts. We present support for a concrete assertion, thesis,
or claim to a specific audience whose demands, expectations, and character we have given thought to when shaping our argument. We also present ourselves as informed,
competent, and reliable so that our audience will give

serious attention to our argument. Your audience evaluates you as a part of their evaluation of your argument.
Lose your credibility and you lose your argument.

did you know

Aristotle, one of the most famous of the Greek
philosophers, a student of Plato and a teacher of
Alexander the Great, was also one of the earliest
to recognize the power of visuals in the creation of
meaning.
In his famous work De Anima, or On the Soul, he
states,
 ... the soul never thinks without an
image.
http://classics.mit.edu/Aristotle/soul.3.iii.html

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try it
Read the following argument made by Steve
Jobs, founder and CEO of Apple, during a
speech to a senior team of a company. Does
it successfully use all three of Aristotles players? Does he possess credibility on this subject? Does his assertion seem logical? Does
he understand to whom he is addressing his
argument?
Killing bad ideas isnt that hardlots of companies, even
bad companies, are good at that.... What is really hard
and a hallmark of great companiesis that they kill a lot
of good ideas.... For any single good idea to succeed, it
needs a lot of resources, time, and attention, and so only
a few ideas can be developed fully. Successful companies
are tough enough to kill a lot of good ideas so those few
that survive have a chance of reaching their full potential
and being implemented properly.
http://blogs.bnet.com/bnet1/?p=680

Aristotle also explained that an argument can rely

on inartistic proofs. Inartistic proofs include support for
arguments that comes from outside sources. An attorney in a courtroom, for example, uses witness testimony
to prove his or her case. Oftentimes, too, politicians
employ statistical evidence in speeches to prove a point.
A United States senator might cite a high unemployment
rate of 10 percent as support for an argument in favor

of expanding government jobs programs. Such statistics as well as citations from authorities, witnesses, and
other fact-based evidence all constitute inartistic proof.
Topoi, or the common topics, provide another
way we can construct arguments, according to Aristotle. An arguer can show similarity and difference
(compare/contrast) to convince the audience that one
option represents a superior choice over another. We
see this approach applied in advertising all the time.
Automobile commercials, for example, will acknowledge that Manufacturer As car is similar in its features
to Manufacturer Bs model, but the commercial will
quickly point out that Manufacturer As car offers a
superior feature that Manufacturer Bs model does not.
One could also argue the division of the parts: Manufacturer A, for example, could show how the separate and distinct features of the car make it a superior
choice for consumers. In describing cause and effect,
Manufacturer A could also argue that Manufacturer
Bs car has poor quality airbags that have failed to prevent fatalities on the road. Similarity and difference,
division, and cause and effect represent three of a number of different common topics. These topoi like the
artistic and inartistic proofs help us construct arguments and convince audiences of our positions.

The Toulmin Model

British philosopher Stephen Toulmin added to what
we have learned from Aristotle by focusing our attention on the basics of the argument itself. First, consider
this definition of argument: An argument consists of
evidence and/or reasons presented in support of an
assertion or claim that is either stated or implied. Here
are two examples:
claim:

evidence:

because it is too cold.

evidence:

Because some laws are unjust,

claim:

did you know

Despite the fact that rhetoricians have used his
model as the basis for much of their work for decades,
Stephen Toulmin never intended to become one of the
leading theorists in the field of rhetoric and writing.
In fact, he began his career as a philosopher and
maintained a focus on ethics and moral reasoning for
most of his career.
www.willamette.edu/cla/rhetoric/courses/argumentation/
Toulmin.htm
www.giffordlectures.org/Author.asp?AuthorID=269
www.nytimes.com/2009/12/11/.../11toulmin.html

We should not go skiing today

civil disobedience is sometimes justified.

Toulmin explained that the basics of a complete

argument are actually a bit more complex than these
examples suggest. Each argument has a third part,
which is not stated in the preceding examples. This
third part is the glue that connects the supportthe evidence and reasonsto the arguments claim and thus
fulfills the logic of the argument. Toulmin called this
glue an arguments warrants. These are the principles
or assumptions that allow us to assert that our evidence
or reasonswhat Toulmin called the groundsdo
indeed support our claim. Warrants represent a chain
of reasoning linking claims with grounds. Look again
at the sample arguments to see what warrants must be
accepted to make each argument work:
claim:

We should not go skiing today.

evidence:

mes84023_c01_002_027.indd 15

It is too cold.

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Good adv ice

Placing such qualifiers as I believe,I think, or I feel
in an assertion does not free you from the need to
support that claim. The statement I believe that
President Bush was a great president calls for an
argument based on evidence and reasons.

assumptions (warrants): When it is too cold, skiing is not fun; the activity is not sufficient to keep
one from becoming uncomfortable.
and:

Too cold means whatever is too cold for me.

claim:

Civil disobedience is sometimes justified.

evidence:

Some laws are unjust.

assumptions (warrants): To get unjust laws

changed, people need to be made aware of the
injustice. Acts of civil disobedience will get peoples attention and make them aware that the
laws need changing.

Assumptions play an important role in any argument, so we need to be sure to understand what they
are. Note, for instance, the second assumption operating in the first argument: The temperature the speaker
considers uncomfortable will also be uncomfortable

try it
Collaborative Exercise: Building Arguments
With your class partner or in small groups,
examine each of the following claims. Select
two, think of one statement that could serve
as evidence for each claim, and then think
of the underlying assumptions that complete
each of the arguments.
1. Professor X is not a good instructor.
2. Americans need to reduce the fat in their
diets.
3. Tiger Woods is a great golfer.
4. Physical education classes should be graded
pass/fail.
5. College newspapers should be free of supervision
by faculty or administrators.

for her companionsan uncertain assumption. In the

second argument, the warrant is less debatable, for
acts of civil disobedience usually get media coverage
and thus dramatize the issue.

The Language of Claims

and Support
What kinds of statements function as claims and as
support? Philosopher Stephen Toulmin was particularly interested in the strength or probability of various
arguments. Some kinds of arguments are stronger than
others because of the language or logic they use. Other
arguments must, necessarily, be heavily qualified for
the claim to be supportable. Toulmin developed terminology to provide a strategy for analyzing the degree
of probability in an argument and to remind us of the
need to qualify some kinds of claims. You have already
seen how the idea of warrants, or assumptions, helps
us think about the glue that presumably makes an
argument work. Additional terms and concepts from
Toulmin help us analyze the arguments of others and
prepare more convincing arguments of our own.

Types of Claims
A claim is what the argument asserts or seeks to prove.
It answers the question, What is your point? In an
argumentative speech or essay, the claim is the speakers or writers main idea or thesis. Although an arguments claim follows from reasons and evidence, we
often present an argumentwhether written or spokenwith the claim stated near the beginning. We can
better understand an arguments claim by recognizing
four types of claims: claims of fact, claims of value,
claims of judgment, and claims of policy.

Claims of Fact
Although facts usually support claims, we do argue over
some facts. Claims of fact state that a condition exists,
did exist, or will exist. Historians and biographers may
argue over what happened in the past, although they are
more likely to argue over the significance of what happened. Scientists also argue over the facts, over how to
classify an unearthed fossil, for example, or whether the
fossil indicates that the animal had feathers.
claim:

The small, predatory dinosaur Deinonychus hunted its prey in packs.

This claim is supported by the discovery of several

fossils of Deinonychus close together and with the fossil bones of a much larger dinosaur. Their teeth have
also been found in or near the bones of dinosaurs that
have died in a struggle.

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As you will learn in Chapter 10, visual images (e.g., graphics, charts, and photographs) can make claims
just like written essays and speeches. These two images both make claims with support. The first
image, a billboard, makes a statement about the War on Drugs, while the second shows homicide
rates during both Prohibition in the early 1900s and about 30 years of fighting the War on Drugs.
With regard to the billboard, what do you see as its claim? Who is making it? How could the homicide
statistics shown in the second image be used as support for the billboards claim?

Murder in America

Homicides per 100,000 population

19001997 (FBI Uniform Crime Reports)

10
9
8
7

1969present

19191933

War on Drugs

Alcohol prohibition

4
3
2
1
0
1900

1915

1930

1945

1960

1975

1990

Drug War Facts, 6th ed., p. 21. www.drugwarfacts.org.

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Assertions about what will happen are sometimes

classified as claims of fact, but they can also be labeled
as inferences supported by facts. Predictions about a
future event may be classified as a claim of fact:
claim:

The United States will win the most gold

medals at the 2014 Olympics.

claim:

I will get an A on tomorrows psychology

test.
What evidence would you use today to support
each of these claims?

Claims of Value
These include moral, ethical, and aesthetic judgments.
Assertions that use such words as good or bad, better
or worse, and right or wrong are claims of value. The
following are all claims of value:
claim:

Family Guy is a better show than The

Simpsons.

claim:

Adventures of Huckleberry Finn is one of

the most significant American novels.

claim:

Cheating hurts others and the cheater too.

claim:

Abortion is wrong.

Support for claims of value often include other

value statements. For example, to support the claim
that censorship is bad, arguers often assert that the
free exchange of ideas is good and necessary in a
democracy. The support is itself a value statement.
The arguer may believe, probably correctly, that most
people will more readily agree with the support (the
free exchange of ideas is good) than with the claim
(censorship is bad).

Claims of Judgment
Judgments are opinions based on values, beliefs, or
philosophical concepts. In other words, claims of judgment argue principles without necessarily asking an
authority (e.g., a government) to take action. Calling
for action suggests a claim of policy, which is discussed
in the next section. (Judgments also include opinions
based on personal preferences, but we have already
excluded these from argument.) Judgments concern
right and wrong, good and bad, better or worse, and
should or should not:
claim:

No more than twenty-six students should

be enrolled in any English class.

claim:

Cigarette advertising should be eliminated,

and the federal government should develop an
antismoking campaign.

To support the first judgment, we need to explain

what constitutes overcrowding, or what constitutes
the best class size for effective teaching. If we can support our views on effective teaching, we may be able

mes84023_c01_002_027.indd 18

to convince the college president that ordering more

desks for Room 110 is not the best solution for the
increased enrollment in English classes. The second
judgment also offers a solution to a problem, in this
case a national health problem. To reduce the number
of deaths, we need to reduce the number of smokers,
by encouraging smokers either to quit or not to start.
The underlying assumption: Advertising does affect
behavior.
As you evaluate and form your own judgments, be
aware that ethical and moral judgments (those based
on personal standards) may be more difficult to support because they depend not just on definitions and
established criteria but on values and beliefs as well.
If taking another persons life is wrong, why isnt it
wrong in war? Or is it? These are difficult questions
that require thoughtful responses rather than snap
judgments.

Claims of Policy
Finally, claims of policy call for an action that a governing body should take or advance how it can best
solve social problems. The words should, ought,
and must signal these sorts of claims. Claims of policy debate, for example, college rules, state gun laws,
and U.S. aid to Africans suffering from AIDS. The following are claims of policy:
claim:

College newspapers should not be controlled in any way by college authorities.

claim:

States should not have laws allowing people to carry concealed weapons.

claim:

The United States must provide more aid

to African countries where 25 percent or more of
the citizens have tested positive for HIV.

Claims of policy are often closely tied to judgments

of morality or political philosophy, but they also need
to be grounded in feasibility. That is, your claim needs
to be doable, to be based on a thoughtful consideration
of the real world and the complexities of public policy
issues.

try it
Exercise: Judgments
Go to your favorite Web site or pick up your favorite
magazine. As you read through the content, compile
a list of three claims of judgment. For each judgment
listed, generate one statement of support, either a
fact, an inference, or another judgment. Then state the
warrant (underlying assumption) required to complete
each argument.

8/24/11 9:08 AM

The billboard shown here is an example of a claim of policy. But is simply making this claim enough to
create an actual policy? The clear answer is no. In order to make a solid argument for a policy change, an
audience member would expect this claim to be backed with evidence and convincing, logical support.
What types of sources might this group use to support their claim that gay and lesbian couples should have
equal protection, just as married couples do? Why do you think they used Coretta Scott Kings quote here?
Does it help their argument? If so, how?

Support for Claims

Grounds (Reasons, Data, or Evidence)
The term grounds refers to the reasons and evidence
provided in support of a claim. Although the words
data, reasons, and evidence can also be used, grounds is
the more general term because it includes logic as well
as examples or statistics. We determine the grounds of
an argument by asking, Why do you think that? or
How do you know that? When writing your own
arguments, you can ask yourself these questions and
answer them by using a because clause:
claim:

Smoking should be banned in restaurants

firmed by reasonable observers or trusted experts and

are often used as grounds for researched arguments.
There are 26 desks in Room 110.
In the United States, about 400,000 people die
each year as a result of smoking.
These are factual statements. We can verify the
first by observationby counting. The second fact
comes from medical records. We rely on trusted
record-keeping sources and medical experts for verification. By definition, we do not argue about the
facts. Usually. Sometimes facts change, as we learn
more about our world. For example, only in the last

grounds:

because secondhand smoke is a serious

health hazard.

claim:

Pete Sampras was a better tennis player

than Andre Agassi

Good advice

grounds:

because (1) he was ranked number one

longer than Agassi,

Get your facts from credible and reliable sources

and critically analyze the information provided.
Sometimes facts are false facts. These are statements
that sound like facts but are incorrect. For example, if
a writer were to read and then report a sources claim
that the war in Iraq is the most expensive war in
American history based on dollars spent, he or she
would be mistaken. If proper research were done,
taking inflation into account, he or she would learn
that World War II cost far more than the war in Iraq.

(2) he won more tournaments than Agassi, and

(3) he won more major tournaments than Agassi.
Lets consider what types of evidence are sometimes used as grounds for arguments and which are
most effective and reliable.
Facts
Facts are statements that are verifiable. Factual statements refer to what can be counted, measured, or con

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try it
Read the following article and then complete the exercise that follows. This exercise tests both careful
reading and your understanding of the differences among facts, inferences, and judgments.

Paradise Lost
Richard Morin
Richard Morin, a journalist with The Washington Post, writes a regular Sunday column titled
Unconventional Wisdom, a column presenting interesting new information from the social sciences. The following article was Morins column for July 9, 2000.

Heres my fantasy vacation: Travel back in time to the 1700s, to some languid
South Pacific island paradise where ripe fruit hangs heavy on the trees and the
native islanders live in peace with nature and with each other.
Or at least that was my fantasy vacation until I talked to anthropologist
Patrick Kirch, one of the countrys leading authorities on the South Pacific and
director of the Phoebe Hearst Museum of Anthropology at the University of
California at Berkeley.
The South Seas islands painted by Paul Gauguin and celebrated by Robert
Louis Stevenson were no Gardens of Eden, Kirch writes in his riveting new
history of the South Pacific, On the Road of the Winds. Many of these islands
witnessed episodes of environmental depredation, endemic warfare and bloody
ritual long before seafaring Europeans first visited. Most islands of the Pacific
were densely populated by the time of European contact, and the human
impact on the natural ecosystem was often disastrouswith wholesale decimation of species and loss of vast tracts of land, he said.
Kirch says we can blame the French for all the loose talk about a tropical
nirvana. French philosophers of the Enlightenment saw these islands, especially
Tahiti, as the original natural society where people lived in a state of innocence
and food fell from the trees, he said. How wrong they were.
French explorer Louis Antoine de Bougainville visited Tahiti for two weeks in
1769 and thought he discovered a paradise awash in social tolerance and carefree sex. Bougainvilles breathless description of Tahiti became the basis for Jean
Jacques Rousseaus concept of lhomme naturelthe noble savage.
Savage, indeed. Even as Bougainville poked around their craggy volcanic
island, Rousseaus noble savages were busy savaging each other. The Tahitians
were in the midst of a bitter civil war, complete with ritual sacrifice to their bloodthirsty war god, Oro. On Mangaia in the Cook Islands, Kirch discovered ovens and
pits filled with the charred bones of men, women, and even children.
And forget that free-love nonsense. Dating, mating, and reproduction were
tricky business throughout the South Seas several hundred years ago. To keep
the population in check, the residents of tiny Tikopia in the Santa Cruz Islands
practiced infanticide. Abortion also was common. And to concentrate their
bloodlines, Kirch said, members of the royal class in Hawaii married their brothers
and sisters. If they only knew...
Not all South Seas islands were little cesspools. On some of the smaller
islands, early Polynesians avoided cultural collapse by adopting strict population
control measures, including enforced suicide. Some young men were encouraged to go to sea and not return, he said.
Perhaps the best example of the havoc wrought by the indigenous peoples
of the South Pacific is found on desolate Easter Island, home of the monolithic
stone heads that have gazed out from the front of a thousand travel brochures.
Until recently, researchers believed that Easter Islands open, grassy plains and
barren knife-point volcanic ridges had always been, well, grassy plains and barren

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ridges.
Not true, says Kirch. The island was once covered with dense palm and hardwood forests. But by the 1700s, when the first Europeans arrived, these forests had
been burned by the islanders to clear land for agriculture, transforming lush groves
into semi-tropical tundra. On Easter Island, the ultimate extinction of the palm and
other woody plants had a further consequence: the inability to move or erect the
large stone statues because there were no logs to use as rollers to move the giant
heads from the quarries, Kirch writes.
The stone carvers society collapsed, as did Easter Island culture. By the time
Dutch explorer Jacob Roggeveen arrived on Easter Sunday in 1722, residents
had taken to living in underground caves for protection from the social chaos that
had enveloped their island home.
When viewed today, Kirch says, the monoliths remain an imposing stone
text that suggests a thousand human sagas. They also carry a lesson to our age,
he argueswarning us to achieve a sustainable relationship with our planetor
else.
From The Washington Post, July 9, 2000, p. B5. 2000 The Washington Post. All rights
reserved. Used by permission and protected by the Copyright Laws of the United States.
The printing, copying, redistribution, or retransmission of the Material without express written
permission is prohibited.

Label each of the following sentences as F (fact), FF (false

fact), I (inference), or J (judgment).

_____ 1. In the 1700s native South Pacific islanders

lived in peace and harmony.
_____ 2. It is foolish to romanticize life on South Sea
islands.

tice abortion and infanticide.

_____ 8. Easter Island has always had grassy plains
and barren ridges.

_____ 3. French philosopher Rousseau based his idea

of the noble savage on the Tahitians.

_____ 9. Finding and using sustainable strategies will

help preserve the environment.

_____ 4. The stone statues on Easter Island suggest

many stories.

_____ 10. People should not marry family members.

_____ 5. In the past, noble Hawaiians married within

their families.
_____ 6. Tahitians were savage people.
_____ 7. Some South Pacific islanders used to prac-

thirty years has convincing evidence been gathered to

demonstrate the relationship between smoking and
various illnesses of the heart and lungs.
Inferences
Inferences are opinions based on facts. Inferences are
the conclusions we draw from an analysis of facts. If
a proper and logical analysis is done, inferences can
provide logical grounds for arguments.
There will not be enough desks in Room 110 for
upcoming fall-semester classes.
Smoking is a serious health hazard.

Predictions of an increase in student enrollment for the

coming semester lead to the inference that most English
classes scheduled in Room 110 will have several more
students than last year. The dean should order new desks.
Similarly, we infer from the number of deaths that smoking is a health problem; statistics show more people dying
from tobacco-related illnesses than from AIDS, murder,
or car accidents, causes of death that get media coverage
but do not produce nearly as many deaths.
Inferences vary in their closeness to the facts supporting them. That the sun will rise tomorrow is an
inference, but we count on its happening, acting as if
it is a fact. However, the first inference stated above is

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To create an effective argument, you need to assess the

potential for acceptance of your warrants and backing. Is
your audience likely to share your values, your religious
beliefs, or your scientific approach to issues? If you are
speaking to a group at your church, then backing based
on the religious beliefs of that church may be effective.
If you are preparing an argument for a general audience,
then using specific religious assertions as warrants or
backing probably will not result in an effective argument.
Consider this ad for Abercrombie & Fitch. What claims
is the author making about the product (jeans)? Who is
the target audience? Based on what you know about this
target audience, are they likely to share the values and
beliefs this ad demonstrates? What types of backing might
this audience expect in support of this claim?

based not just on the fact of 26 desks but on another

inferencea projected increase in student enrollmentand on two assumptions. The argument looks
like this:
claim:

There will not be enough desks in Room

110 for upcoming fall-semester classes.

fact:

There are 26 desks in Room 110.

inference:

There will be more first-year students

next year.
assumptions:

1. English will remain a required course.

2. N
 o additional classrooms are available for
English classes.
This inference could be challenged by a different
analysis of the facts supporting enrollment projections.
Or if additional rooms can be found, the dean will not
need to order new desks. Note that inferences can be
part of the support of an argument, or they can be the
claim of an argument.

Warrants
Why should we believe that your grounds do indeed
support your claim?
Your arguments warrants answer this question. They
explain why your evidence really is evidence. Sometimes
warrants reside in language itself, in the meanings of the
words we are using. If I am younger than my brother,
then my brother must be older than I am.

In many arguments based on statistical data, the

arguments warrant rests on complex analyses of the
statisticsand on the conviction that the statistics
have been developed without error.
In some philosophical arguments, the warrants
are the logical structures (often shown mathematically) connecting a sequence of reasons. Still, without taking courses in statistics and logic, you can
develop an alertness to the good sense of some arguments and the dubious sense of others. You know,
for example, that good SAT scores are a predictor of
success in college. Can you argue that you will do
well in college because you have good SATs? No. We
can determine only a statistical probability. We cannot turn probabilities about a group of people into a
warrant about one person in the group. In addition,
SAT scores are only one predictor. Another key variable is motivation.
Here is an example of how a claim, grounds (or
evidence), and a warrant work together in forming a
logical argument:
claim:

Pete Sampras was a better tennis player

than Roger Federer.

grounds:

He had a streak of 31 straight wins at

Wimbledon.
Sampras won his first major tournament at
19, while Federer didnt win one until 21.
Federer is $18 million and 24 titles shy of
Sampras career records.

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warrant: It is appropriate to judge and rank tennis players on these kinds of statistics. That is,
the better player is the one who has the higher
winning streak at Wimbledon, who won a major
tournament earlier in his career, and who has
won more and earned more than the other.

Backing
Standing behind an arguments warrant may be additional support. Backing answers the question, How do
we know that your evidence is good evidence?
You may answer this question by providing
authoritative sources for the data (for example, the
Census Bureau or the U.S. Tennis Association). Or you
may explain in detail the methodology of the experiments performed or the surveys taken.
When scientists and social scientists present the
results of their research, they anticipate the question of backing and automatically provide a detailed
explanation of the process by which they acquired
their evidence. In criminal trials, defense attorneys
challenge the backing of the assumptions or warrants underlying the prosecutions argument. They
question the handling of blood samples sent to labs
for DNA testing, for instance. The defense attorneys
want jury members to doubt the quality of the evidence, perhaps even to doubt the reliability of DNA
testing altogether.

Qualifiers
Some arguments are absolute; they can be stated without qualification.

If I am younger than my brother, then he must be

older than I am.

Most arguments, however, need some qualification;

many, in fact, need precise limitations. If, when playing
bridge, I am dealt eight spades, then my opponents and
partner together must have five spade cardsbecause
there are thirteen cards of each suit in a deck. My partner probably has one spade but could have no spades.
My partner possibly has two or more spades, but I
would be foolish to count on it. When bidding my hand,
I must be controlled by the laws of probability.
Look again at the smoking ban claim made earlier. Observe the absolute nature of both the claim
and its support. If secondhand smoke is indeed a
health hazard, it will be that in all restaurants, not
just in some. With each argument we have to assess
the need of qualification that is appropriate to a successful argument.
Sweeping generalizations often come to us in the
heat of a debate or when we first start to think about
an issue.
unqualified claim:

Gun control is wrong because

it restricts individual rights.

But, on reflection, surely you would not want to

argue against all forms of gun control. (An unqualified assertion is understood by your audience to be
absolute.) Would you sell guns to felons in jail or to
children on the way to school? Obviously not. So,
lets try the claim again, this time with two important
qualifiers:
qualified claim: Adults without a criminal record
should not be restricted in the purchase of guns.

Others may want this claim further qualified to

eliminate particular types of guns or to limit the number purchased or to regulate the process for purchasing. The gun-control debate is not about absolutes; it
is about which qualified claim is best.

Counterarguments and Rebuttals

New caption TK

Arguments can be challenged. Smart debaters assume

that there are people who will disagree with them.
They anticipate the ways that opponents can challenge their arguments. When you are planning an
argument, you need to think about how you can
counter or rebut the challenges you anticipate. Think
of yourself as an attorney in a court case preparing
your own argument and a defense against the other
attorneys challenges to your argument. If you ignore
the important role of rebuttals, you may not win the
jury to your side.
Writers can handle counterarguments in several
effective ways. You may, in fact, partially concede certain facts. For example, if your opponent points out
that marriage has a long history of being between a
man and a woman (and attempts to use this to counter

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What Is a Counterargument?
This, simply stated, is the argument that could be
made against your position. Dont be fooled, however,
into thinking a counterargument is simply the opposite
of your position. Many counterarguments are subtle
and more complex than you might first assume.
For example, the image here is designed to
present a clear argument against drilling for oil in
Alaska based on the claim that it would harm the
natural habitat of animals. But is the counterargument
simply that the drilling would not cause this harm?
Or is it more complex than that? Might your opponent
concede that some harm may come to the habitat of
the polar bear, but that the increase in oil production
is worth that sacrifice? Might she claim that not
nearly as much harm will come to the native wildlife as many believe? Or might she even claim
that this is simply a scare tactic created by those with an interest in maintaining our foreign oil
dependence?
When considering potential objections to your argument, you need to analyze your oppositions position
fully. What might he raise as potential questions or problems with your position? By fully understanding the
complexity of your opponents position, you will more effectively be able to refute or rebut his objections

your argument that gay marriage should be legalized),

you can acknowledge that this is a true statement without undermining your own argument. You can rebut
the assertion, however, that this fact somehow supports the notion that marriage should continue to be
viewed in this manner.
You may also want to use support (evidence,
facts, data) to completely repudiate your opponents
counterargument. By bringing potential objections to
the forefront and effectively negating them, you will
strengthen your own credibility with your audience
and will ultimately create a stronger argument.

Using Toulmins Terms

to Analyze Arguments
Terms are never an end in themselves; we learn them
when we recognize that they help us to organize our
thinking about a subject. Toulmins terms can aid
your reading of the arguments of others. You can
see whats going on in an argument if you analyze
it, applying Toulmins language to its parts. Not all
terms will be useful for every analysis because, for
example, some arguments do not have qualifiers or
rebuttals. But to recognize that an argument is with

out qualifiers is to learn something important about

that argument.
First, here is a simple argument broken down into
its parts using Toulmins terms:
grounds:

Because Dr. Bradshaw has an attendance policy,

claim:

students who miss more than seven classes

will
qualifier:

most likely (last year, Dr. Bradshaw did

allow one student, in unusual circumstances, to
continue in the class) be dropped from the course.

warrant: Dr. Bradshaws syllabus explains her

attendance policy,
backing: a policy consistent with the concept of a
discussion class that depends on student participation and consistent with the attendance policies
of most of her colleagues.
rebuttal: Although some students complain
about an attendance policy of any kind, Dr. Bradshaw does explain her policy and her reasons for
it the first day of class. She then reminds students
that the syllabus is a contract between them; if
they choose to stay, they agree to abide by the
guidelines explained on the syllabus.

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try it
The argument in the example is brief and fairly simple. Lets see how Toulmins terms can help us analyze
a longer, more complex argument. Read actively and annotate the following essay while noting the existing annotations using Toulmins terms. Then answer the questions that follow the article.

prereading
questions

What are some good reasons to have zoos? What

are some problems associated with them?

Let the Zoos Elephants Go

Les Schobert
The author has spent more than 30 years working in zoos, primarily in care of elephants. He has
been a curator of both the Los Angeles and North Carolina zoos. His argument was published
October 16, 2005, in The Washington Post.

Claim

Claim,
qualified
(options
explained).
Grounds

The Smithsonian Institution is a national treasure, but when it comes to

elephants, its National Zoo is a national embarrassment.
In 2000 the zoo euthanized Nancy, an African elephant that was suffering
from foot problems so painful that standing had become difficult for her. Five
years later the zoo has announced that Toni, an Asian elephant, is suffering
from arthritis so severe that she, too, may be euthanized.
The elephants debilitating ailments are probably a result of the inadequate Grounds
conditions in which they have been held. The same story is repeated in zoos
across the country.
When I began my zoo career 35 years ago, much less was known about
elephants than is known today. We now understand that keeping elephants in Backing
tiny enclosures with unnatural surfaces destroys their legs and feet. We have
learned that to breed naturally and rear their young, elephants must live in
herds that meet their social requirements. And we have come to realize that
controlling elephants through domination and the use of ankuses (sharply
pointed devices used to inflict pain) can no longer be justified.
Claim
Zoos must change the concept of how elephants are kept in captivity,
starting with how much space we allot them. Wild elephants may walk 30 miles
a day.
Grounds
A typical home range of a wild elephant is 1,000 square miles. At the
National Zoo, Toni has access to a yard of less than an acre. Zoo industry
standards allow the keeping of elephants in as little as 2,200 square feet, or
about 5 percent of an acre.
Some zoos have begun to reevaluate their ability to house elephants. After Grounds
the death of two elephants in 2004, the San Francisco Zoo sent its surviving
elephants to a sanctuary in California. This year the Detroit Zoo closed its
elephant exhibit on ethical grounds, and its two surviving elephants now thrive
at the California sanctuary as well.
Rebuttal to
But attitudes at other zoos remain entrenched. To justify their outdated
exhibits, some zoos have redefined elephant longevity and natural behavior.
counter
For example, National Zoo officials blame Tonis arthritis on old age. But
argument
elephants in the wild reproduce into their fifties, and female elephants live long
after their reproductive cycles cease. Had she not been captured in Thailand at
the age of 7 months, Toni, at age 39, could have had decades more of life as a
mother and a grandmother. Instead, she faces an early death before her 40th
birthday, is painfully thin and is crippled by arthritis.
The National Zoos other elephants face the same bleak future if changes
are not made. A preserve of at least 2 square miles1,280 acres, or almost
eight times the size of the National Zoowould be necessary to meet an
continued

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elephants physical and social needs. Since this is not feasible, the zoo should
send its pachyderms to a sanctuary. One such facility, the Elephant Sanctuary
in Tennessee, offers 2,700 acres of natural habitat over which elephants can
roam and heal from the damage caused by zoo life. The sanctuarys soft soil,
varied terrain, freedom of choice and freedom of movement have restored life
to elephants that were suffering foot and joint diseases after decades in zoos
and circuses.
The National Zoo has the opportunity to overcome its troubled animal-care
history by joining progressive zoos in reevaluating its elephant program. The zoo
should do right by its elephants, and the public should demand nothing less.

Q u e s t i o n s f o r R e a d i n g

3. What makes his opening effective?

1. What is the occasion that had led to the writing of

this article?

4. What values does Schobert express? What assumption

does he make about his readers?

2. What is Schoberts subject?

3. State his claim in a way that shows that it is a solution to a problem.
Q u e s t i o n s f o r R e a s o n i n g a n d A n a lysis
1. What type of evidence (grounds) does the author
provide?
2. What are the nature and source of his backing?

Questions for Reflecting and Writing

1. Are you surprised by any of the facts about elephants
presented by Schobert? Do they make sense to you,
upon reflection?
2. Should zoos close down their elephant houses? Why or
why not?
3. Are there any alternatives to city zoos with small
elephant houses besides elephant sanctuaries?

try it
Using Toulmins Terms to Structure
Your Own Arguments
You have seen how Toulmins terms can help you to
analyze and see what writers are actually doing in their
arguments. You have also observed from both the short
and the longer argument that writers do not usually follow the terms in precise order. Indeed, you can find both
grounds and backing in the same sentence, or claim
and qualifiers in the same paragraph, and so on. Still,
the terms can help you to sort out your thinking about a
claim you want to support. The following exercises will
provide practice in your use of these terms to plan an
argument.

as many grounds as you can and paying attention to

possible rebuttals of counterarguments. Expect your
outline to be one to two pages.
a. Professor X is (or is not) a good teacher.
b. Colleges should (or should not) admit students
only on the basis of academic merit.
c. Americans need (or do not need) to reduce the fat
in their diets.
d. Physical education classes should (or should not)
be graded pass/fail.
e. Public schools should (or should not) have dress
codes.
f. Helmets for bicyclists should (or should not) be
mandatory.

E x e r c i s e s : Us i n g T o u l m i n s
T e r m s t o P l a n A r g u m e n t s

g. Sales taxes on cigarettes should (or should not)

be increased.

Select one of the following claims, or one of your own if

your instructor approves, and plan an argument, listing

h. All cigarette advertising should (or should not) be

prohibited.

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making connections
lets review
After reading Chapter 1, you should understand the following:
An argument of some sort is usually being made in any type of writing.
Many pieces of communication that we do not typically think of as arguments still contain subtle
elements of persuasion.
An author must understand the needs of readers if he or she hopes to connect with them and
persuade them to accept his or her position.
Any writerincluding youwill take on different roles when writing for different audiences and
will use different strategies to reach each audience. There are many kinds of argument and many
ways to argue successfully.
When we speak of the critical reader or critical thinker, we have in mind someone who reads
actively, who thinks about issues, and who makes informed judgments.
Arguments take a stand on a debatable issue. Ask yourself whether a logical audience member,
after reading your thesis, could take an opposing position. If not, your essay will most likely fall
short of being a sound and effective argument.
Arguments are based not just on reason and evidence but also on the beliefs and values we hold
and think that our audience may hold as well.
Much false reasoning (the logical fallacies discussed in Chapter 4) results from a writers oversimplifying an issue. A sound argument begins with an understanding that most issues are
complicated.
For an argument to be its most persuasive, it must use logos, ethos, and pathos. If one or more
elements is lacking, the writer runs the risk that his or her readers will not find the argument convincing.
The Toulmin model explains that an argument consists of evidence and/or reasons presented in
support of an assertion or claim that is either stated or implied. It offers us a method by which to
both read the arguments of others and construct our own logical arguments.

connect
Form a peer group and complete the exercise below, taking into account the characteristics of an
argument, Aristotles players, and Toulmins model.

Construct a claim of judgment regarding the problems caused by college students drinking.
Then support your claim using your knowledge and experience. You may also want to go online for
some statistics about college drinking and health and safety risks. Drawing on both experience and
data, can you effectively support your claim? What counterarguments might your opposition (those
who disagree with your claim) assert? What might your rebuttals be? Develop an outline of your
argument using the Toulmin terms. Be prepared to compare your outline to others in your class.
Compare and evaluate the various types of claims and the sorts of support each group used to support their claims.

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