MARKET TRACTION / GROWTH HACKING

WEB AND APP DEVELOPMENT

BRAND AND DESIGN
STRATEGIC CONTENT DEVELOPMENT
MULTIMEDIA AND VIDEO
EVENTS and PUBLIC RELATIONS
Integrated Marketing
LAUNCHING NEW IDEAS
2014 WildOutWest, LLC
2014 WildOutWest, LLC INTEGRATED MARKETING
MULTIMEDIA
APPLICATIONS
Widgets
Web Applications
Mobile
COMMUNITIES
Episodic features
designed to develop
interaction and
interest
USER GEN.
CONTENT
Video / Shared
Pictures
Crowdsourced
Content
Social / Professional/ Related
News / Feedback Loops
Informational Services
Community of Customers
Facebook
mySpace
Twitter
Linkedin
Yelp
Hi5
bebo
Mobile
YouTube/Vimeo
Current TV
Last FM
and
Widgetized
Content
LiveCast
YouTube
Blipp
Rever
Portal News
Crowd Sourced Content
Blog Communities
Broadcast and Print
Digg
StumbleUpon
Yelp
Wikipedia
NEWS
Twitter / blogs
podcasts
RSS etc.
SMS /Voice
eBooks
SEARCH
SEO
Social Search
Wikis
PARTNERSHIPS
Referrals
Affiliate Marketing
VARS
Retail Channels
WebSite
WebPresence
Brand
Interact
Inform / Transact
BRAND AND
MESSAGING
Product
Services
Events
DIRECT
MARKETING
Catalogs
Direct Mail
Coupons
email
ADVERTISING
Broadcast
Paid Search
Web
Integrated Marketing
2014 WildOutWest, LLC INTEGRATED MARKETING
7.0 Love / blind Faith
6.0 Evangelism
5.0 Preferred
4.0 Valued
3.0 Known
2.0 Skeptical
1.0 Noticed
0.0 Unknown
-1.0 Misunderstood
-2.0 Distrusted/Disliked
Inactive untapped potential
Watches and reads content
Will visit a site, request info, brochure
May share, depending on faith
Likely to share, depending on opportunity
Likely to share, depending on opportunity
Commentator: Shares and comments broadly
Commentator: Shares and complains broadly
Producers: Creates content on your behalf
Curators: Hosts of events, wikis, blogs etc.
PR/ ADVERTISING / DIRECT MARKETING
REPUTATION MANAGEMENT / PR
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Membership
Value Proposition: IDEAS
GET NOTICED
Common Objections
Differentiation
Referral
Programs
Service
Select
Offerings
Value P VV roposition: IDEAS
Common Objections
Differentiation
6.0 EVANGELISTS
4-5 ACTIVE
CUSTOMERS
7.0
1-4 COMMUNITY /
WEB FRANCHISE
Relationship
Marketing
2014 WildOutWest, LLC INTEGRATED MARKETING
Executive Team
Sarika Batra, Director / Executive Producer
Founder, Executive Producer and on-Air talent for Andaaz TV. Sarika has
been instrumental in the development of multimedia and corporate content for
Intelius, MoonExpress and inome. She leads multimedia production.
David Shantz, Creative Director
David has been responsible for marketing leadership for over a dozen high
profile, funded/acquired start-ups as well as the creative lead on initiatives
for established companies. Naming, branding, UI/UX and all aspects of
integrated digital marketing. See Linked-In Profile for more
Paul Bohan, Tech Lead
Tech lead and app developer, project manager. Paul has an audio
production studio and is developing applications for IOS and Android
platforms. Developer of complex apps and web properties. Founder of
Bohan Group, mortgage analytics software.
Nicole Lundeen, App Developer / FatRedCouch
Nicole is the founder of FatRedCouch, a subsidiary partner company of
WildOutWest involved with the development and production of Apps., based
in the original Pixar/ ILM building in San Rafael. Over 20 application titles
launched in collaboration with WOW.
2014 WildOutWest, LLC INTEGRATED MARKETING
New Ventures
We have developed resources and experience specific to launching
new ventures and products. Our approach is iterative and always
focussed on validation from the market. We are driven by actionable
metrics designed to inform the process of dialing in the lowest costs
of customer acquisition and time to market factors.
We are a combination of developers and marketers who get things
done...we live in the start-up ethos.
2014 WildOutWest, LLC INTEGRATED MARKETING
UI / site design
OUR WEBSITE GOES INTO MORE DEPTH ON RESOURCES FOR DEVELOPMENT
2014 WildOutWest, LLC INTEGRATED MARKETING
A great name is central to the success of any venture.
It is the foundation of the brand and makes a connection at
every touchpoint. Our firm is regularly engaged at the top
levels to navigate the complex balancing act that is required
to secure international trademarks.
! Trademark availability
! Path to the Top Level Domain
! Consensus with management team / partners
! Makes a connection with the market
! Phonetic transparency with suitability across a broad
range of languages and cultures
WOW has secured more than 40 international trademarks.
We have processes, procedures and resources in place to
develop world class brands.
For more background on our work in naming
visit our site: MORE ON NAMING
Name/Trademark Development
CREDIBILITY
MEMORABILITY
OWNERSHIP
POSITIONING
0-10
28%
credibility
positioning 8
5
9
5
DOMAIN: .com / .net = WOW Trademark search notes: Open, no known concerns
AL
0-10
28% 0-10
28% 0-5
16%
27
TOT
Defenders of the Internet Economy
The word Kaiban translates into Japanese as "keeper of Castle". The heritage is one of protection. The word intimates ideas of
strength and security and intelligence also. A unique name with integrity as a brand.
2014 WildOutWest, LLC INTEGRATED MARKETING
Our team includes premier talent for video
production. We can take multimedia
projects from storyboards to web
optimization.
! 3D Animation
! Appisodic Content
! Multimedia
! Infographics
! Strategic Content Development
Multimedia / Production
CLICK ON VIDEOS TO VIEW
Sarika in studio
MORE ON MULTIMEDIA PRODUCTION
2014 WildOutWest, LLC INTEGRATED MARKETING
Corporate Clients
VIEW FULL PROFILES
FastForward brand rollout
enabling payments via ClubCard
Atomic Tangerine venture-
consulting spin-off
Launched HP Domain
suite of products
Velosant, supply chain management
Encorus - mobile payments platform
Marketing for OCLI
global optronics division
launched Enrich for Brands
initiative/product line
2014 WildOutWest, LLC INTEGRATED MARKETING
MoonExpress Rebranded and relaunched the company website, with a new
parallax scrolling site, video and multimedia content.
www.moonexpress.com Detailed Profile
GiveSurance We are incubating this new venture, which is replacing a tired
advertising model for insurance marketing with a bold new cause initiative that
supports charitable donations. www.givesurance.com Detailed Profile
FatRedCouch Launched new venture that has a unique model in Digital app
publishing. WOW is an equity partner in this venture.
www.fatredcouch.com Detailed Profile
RichRelevance Founded by David Selinger, who developed the relevance
engines of Amazon. We launched the EnRich-for-Brands product line with web,
app and video content www.richrelevance.com
CoAlign FDA approved medical device for lumbar spine procedures. We
launched this company from name/brand through to all aspects of marketing.
Website, anatomically correct product animations. Sales Support
www.CoAlign.com Click for Complete Profile
VIEW FULL PROFILES
2014 WildOutWest, LLC INTEGRATED MARKETING
EpicFusion Spin-off of EpicData, this company is leading factory automation in
China, with both enterprise and Opensource technologies. Company will be
publicly listed. We have executed on all marketing, name, brand site etc.
www.epicfusion.com
myProtoge / 48 Factor Supporting parents in fundraising and management of
529 savings plans. CRM and platform for Social fundraising and brand
sponsorship. www.48factor.com This is in stealth - ask us for a demo.
Etuda Interactive platform and marketplace for distance learning and tutoring.
Whiteboard/video/open text and interaction for a virtual classroom.
www.etuda.com This is in stealth - ask us for a demo.
Graphita Expressive Graphical effects for photographic images. We developed
this drag-and-drop web application. Raised funding and took to market.
www.graphita.com Detailed Profile
Quona Capital Launch of $100M growth stage venture fund
Spin-off of ACCION - worldwide leader in Inclusion Capital.
http://bit.ly/quona
VIEW FULL PROFILES
2014 WildOutWest, LLC INTEGRATED MARKETING
Benson Assoc.
Small cap fund, grew to $1B in funds under management and was acquired by
Wells Fargo. Brandmark features the olive branch from the clutches of the eagle
on the back of a dollar bill, with a small gold olive.
Velosant Launched this brand as a rollup strategy for FIRST DATA (fortune 100)
start-up. Supply Chain Management Taxware/ORACLE acquired by OpenHarbor
No longer online - see profile on our website.
Altamira Software Image editing software that pioneered transparency
Launched the company with Alvy Ray Smith (Founder of PIXAR) and Eric Lyons
Acquired by Microsoft altamirasoftware ref
Morphic Large scale project management technology / software development
funded as a DOE project and scoped to include commercialization of the IP.
Company was acquired, www.morphic.com
Bohan Group Analytics software for mortgage industry. Grew to $120M and
was acquired by First American Title, was estimated to be used in 60% of REIT
transactions by 2007. - no longer online
VIEW FULL PROFILES
2014 WildOutWest, LLC INTEGRATED MARKETING
NAVIO Was a pivot from Aplaud Technologies, Founded by Stefan Roever
(Encorus/Brokat founder) Funded for $26M institutional venture funds.
Name/Brand/Web
Encorus Technologies Acquisition of German Company Brokat Technologies
and roll-up with other mobile payment technologies. Name/Brand/Web
Acquired by QPass See complete profile on our site: Encorus
Aplaud Technologies Digital Rights Management platform for mobile
transactions. Founded by Stefan Roever, was to become Navio as part of a pivot
to new business model.
Bambu Rum/ BullDog Gin WildOutWest incubated this company at its earliest
stages, developed brands, invested. Currently BullDog is #1 premium gin in
several markets. Recently secured an important distribution deal with Campari
www.bulldoggin.com
Atomic Tangerine Venture Consulting spin-off of SRI. launched in 2000, and
subsequent $150M in funding, offices in SF, NY, London, Munich, Tokyo.
LONDON DRY GIN
VIEW FULL PROFILES
2014 WildOutWest, LLC INTEGRATED MARKETING
ClearBlue Technologies A rollup of seven significant national data centers
combined with the launch of a new complete managed IT offering for midmarket
corporate business - Internet/Phone/data/mobile. Acquired by Navisite
HP Domain Complete launch for Hewlett Packards Enterprise Group suite of
internet support solutions. Platform, QOS, personalization. Launch was a $750k
event at the SF Stock Exchange and then SkyDeck. Multimedia/Video/Event
Nimbula Rename of private/public cloud management solution. Enabled users
to build/manage/deploy EC2 like cloud computing. Chris Pinkham, Sequoia /
Accel Funded, Acquired by Oracle in 2013
Varitan Capital Peer-to-peer private mortgage marketplace. We developed a
working model that was funded, staffed and making deals. Company suffered
from regulatory and management issues.
CoRelation Real-time relational preferences engine that was a precursor to
Amazons relevance engine. Founded by MIT grads, acquired by DigiMine
VIEW FULL PROFILES
2014 WildOutWest, LLC INTEGRATED MARKETING
ACTONA Network data storage management technology originally developed in
Israel, funded by Sequoia. Acquired by Cisco
MPower / 401K Forum From kitchen table of the founder, Drake Mosier, to the
world standard in 401k plan participant advice and $150M+ funding.
Acquired by Morningstar
Fuselabs (primarily naming) Launched brand for Microsoft. FuseLabs inspires
partnerships around new social, real-time, and media-rich experiences for home
and work. FuseLabs
BMW We developed a corporate identity system for BMWs international
dealership network and evolved this to include MINI also.
The model is still in use today.
BuyerFirst Real Estate Brokerage model dedicated to buyers only. Developed
name/brand and matching engine that performs much like a dating site for real
estate buyers. This is in stealth - ask us for a demo.

VIEW FULL PROFILES

2014 WildOutWest, LLC INTEGRATED MARKETING
Events
2014 WildOutWest, LLC INTEGRATED MARKETING
WildOutWest Project Profiles
WildOutWest Site
visit the
webite
2014 WildOutWest, LLC INTEGRATED MARKETING
!
Names, Trademarks, Domains
!
Brand / Design
!
Websites and Application Development for Web and Mobile
!
Multimedia: Video, Infographics
!
Marketing: Advertising, Promotion and Customer Acquisition
!
Social Media and a broad range of Digital Marketing
!
Conferences and Event Marketing
!
Presentations Pitches, Product Demos and Keynotes
!
Growth Hacking
Scope of Expertise
WEB PRESENCE
BRAND
CORPORATE IDENTITY
COLLATERAL SUPPORT
ntro
nformation
Login
SociaI Media and Shared
Interactive Components/ Content
- Events Marketing
- PubIic ReIations
- Trade Press
fleet
owner/ op
Search
terms
about
Development Flows and Roadmap 07.23.12
Marketing and nformation Systems Architecture
DATABASES
CRM
ExternaI Data and
AppIied / Tam integration
SALES MANAGEMENT
Live Phone/Text/ caII center
Outbound messaging
MULTIMEDIA CONTENT
Video and infographics
MOBILE
APPLICATIONS
BRAND/SITE
Customers
Policies
Manage customer
relationships / data
CMS
manage site and
content
Data
Content
MuItimedia
AppIications
Strategic Partnerships and
web integrations
EMAIL SYSTEMS
Outbound informational
and promotional e-mail
systems
Owner/Operator
Campaign
INTERACTIVE CONTENT
Web and Mobile Apps
to engage customers and
drive social interaction
and referrals
Widgets/standalone apps
Social and Mobile
applications
CREATING BRAND VALUE
FLEET CAMPAIGN
SEM
SEO
Campaign
SEM
SEO
Campaign
Content
Brochure
Referrals
Content
Brochure
Referrals
MULTIMEDIA / MOBILE
PROMOTIONAL MARKETING
DATA SYSTEMS / CRM