Indian Retail Industry Challenges, Opportunities

Questionnaire
Kindly attach the company or product brochures / catalogues along with the questionnaires
1.

Basic Information *
Store/Brand Name:_______________________________________________________________________________________________
Year of Establishment: _______________________
Registered Address:______________________________________________________________________________________________
_______________________________________________________________________________________________________________
Tel: ________________________________________ Fax: ______________________________________________________________
Website: ____________________________________ Email: _____________________________________________________________
Name of the Parent Company:_____________________________________________________________________________________
_______________________________________________________________________________________________________________

2.

Top Management*
Name: _____________________________________ Designation _________________________________________________________

3.

Type of Ownership*
Private

Proprietorship

Partnership

Joint Venture

Others,

Please
specify__________________________________________________________________________________________________________
________________________________________________________________________________________________________________
________________________________________________________________________________________________________________
________________________________________________________________________________________________________________
Business Model
Direct

Franchisee

________________________________________________________________________________________________________________
________________________________________________________________________________________________________________
________________________________________________________________________________________________________________
________________________________________________________________________________________________________________
4.

Total no. of Stores in India____________ ____________________________ Total area of stores in sq. ft__________
Total Area under shop & shop______________________________________________________________________________________

5.

Store Ownership No. of Store(s) Owned___________________________________________________________________________ _

No. of Store(s) Lease_____________________________________________________________________________________________

6.

Operational Format (As on Dec 2008) *

Specialty Stores
MBOs /Branded

Discount Stores
Food courts

Departmental Stores

Hypermarkets/Supermarkets

Multiplexes

Others

Convenience Stores

(Please
specify)______________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________

7.

Location wise operation/Reach As on Dec 2008* (Please attach additional sheets/annexure if required)

Cities/Town

No of Outlets

Combined Floor

Cities/Town

No of outlets

space (In sq ft)

Dec

Dec 2008

Dec 2007

2007

Combined Floor space

(In sq ft)

Dec

Dec

2008

Dec 2008

Dec 2007

Dec 2008

2007

Mumbai

Kolkata

Delhi

Jaipur

Gurgaon

Noida

Chennai

Chandigarh

Bengaluru

Nagpur

Hyderabad

Lucknow

Ahmadabad

Pune

Indore

Bhopal

Ludhiana

Kochi

Vadodara

Goa

Coimbatore

Mangaluru

Nashik

Bhubaneshwar

Others (specify)

8.

Retail Segment (Please tick the segment/businesses that is applicable to you)*

Apparel & Textile

Health, Beauty, Pharmaceuticals

Consumer Durable & Electronics

Multiplexes

Watch & Optical

Food, Grocery & Beverages

Footwear
Telecom

Jewellery

Books, Music and Gifts

Home Dcor and Furnishings

Others,

please
specify______________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________

9.

Which of the following would most appropriately describe your business model?
High Volume High Margin

Low Volume High Margin

High Volume Low Margin

Low Volume Low Margin

10. Footfalls & Transaction

a) Average Footfalls at your store (s) per day __________________________________________________________________________
b) On an average, how many consumers purchase products from your store (s) per day?
____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
11. Private Labels
11.1. Do you have private labels?

Yes

No

If yes, then please mention (Add rows/sheets if necessary)?

Line of Business

Private Label Names

11.2.What percentage of your sales constitute by private labels?

0-10%

10-25%

25-50%

50-75%

> 75%

Please specify
____________________________________________________________________________________________________________
____________________________________________________________________________________________________________
____________________________________________________________________________________________________________
____________________________________________________________________________________________________________
____________________________________________________________________________________________________________
____________________________________________________________________________________________________________
12. What are the growth drivers of the Indian retail industry?
(Please rank 1 to 9 as per the importance; 1 being the most important and 8 being the least )
Growth Drivers

Rank

Growth Drivers

Booming Economy

Growing disposable income

Large number of young population

Changing lifestyle

Spurt in Urbanisation

Real estate boom

Rank

E-commerce/online shopping

Rise in use of credit/debit cards

One stop shopping

Others (specify)

13. Who is your target customer in terms of (Tick more than one if applicable):Gender:

Male

Female

Both

Age:

<13

13-18

18-25

Income Group p.a: Below Rs 1 lakhs

25-40

>40

Rs 1 lakh to 5 Lakh

Rs 5-10 Lakh

Rs 10-20 Lakh

Above 20 lakks

Percentage of people/customer using credit/debit card ____________________

Please brief
____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
14. Financial Details (2007-08)

Total Income of the store (s) for year ending March 2008 Rs Crore ___________

(For year ending other than March, provide the latest annual figures and the year end) Year end ________Total Income (Rs Crore) _______
Below Rs 1 Cr

Rs 1-5 Cr Rs

Rs 5-20 Cr

Rs 20-50 Cr

Rs 50-100 Cr

Rs 100-200 Cr

Rs 200-500 Cr

Rs 500-750 Cr

Rs 750-1000 Cr

Rs 1000 Cr and above

Region wise Revenue Breakup

Regions

FY07 (% of total Sales)

FY08 (% of total Sales)

North

West

South

East

15. Total No of Employees (As on Mar 31, 2008) (B+C)___________________________________________________

B. Number of contract labour________________________
Total No of Employees

Under Graduate

C. On companys payroll_________________
Graduate

Pos Graduate

16. Kindly Rank the following financing options as per your preference (1 being most important and 6 being least important)
Rank

Financing Options

Option utilized

FY08 (Rs Cr)

FY07 (Rs Cr)

(Y/N)

Initial Public Offer/ Rights Issue

Internal Accruals
Loans from Banks/FIs
Private Equity
Venture Capital
Funding from promoter
Others (Please specify)

17. Utilisation of funds raised (Please tick wherever applicable)

Purpose

Tick

Purpose

Tick

Expansion

Marketing & Advertisement

Supply Chain Management

Repayment of loans and interest thereon

Working Capital Requirements

Others (Please specify)

18. Cost Structure

(Percentage of total expenses)
Particulars
Lease Rent & Hire Charges
Interest & Finance Charges
Employee Cost
Logistics/Transportation Cost
Advertisement & Publicity Charges
Raw material/Finished goods
Storage/warehousing
Insurance
Repair & Maintenance
Electricity Charges
Sales Promotion Charges

FY06

FY07

FY08

Others

19. Inventory level at your company (In number of days)

Less than 15 days

15-30 days

30-60 days

60-90 days

Above 90 days

Brief
idea____________________________________________________________________________________________________________
________________________________________________________________________________________________________________
________________________________________________________________________________________________________________
20. Issues and Challenges
Rank these challenges in order of importance (1 being most important and 16 being least important)
Challenge

Ranking

Challenge

Real Estate/Construction cost

Credit Availability

Slowdown of the Economy

Customer Retention

High Transportation Cost

Competition from unorganized sector

Inefficient supply chain

Government Regulations and Policies

Infrastructure (other than IT)

Understanding Consumer Behaviour

Ranking

Growing Competition from other organized retail

Inventory Management

players

IT Infrastructure

Online shopping

Talent Crunch

Liquidity squeeze

Others (Please Specify)

1.__________________________________________________________________________________________________________

21.

Is there any moderation in sales during past 6 months

Yes

No

If yes, what are the reasons? 1__________________________________________________________________________________________

2_______________________________________________________________________________________________________
3.______________________________________________________________________________________________________

I.

What strategies that your company is taking to tackle the situation

Rank these strategies in order of importance (1 being most important and 6 being least important)
Particulars

Tick

Particulars

Tick

Collaboration with the suppliers/manufacturers

Profit sharing with the real estate / builder

Focusing more on inventory control

Lowering people cost (E.g. linking salaries with performance)

Home delivery model

JVs with the foreign retailers/brands

Tie-up with Educational Institutes

Collaboration with Financial Institution

Others, Please Specify

22. IT & Supply Chain Management/Logistics

I.

What percentage of your total logistics cost goes to reverse logistics?

__________________________________________________________________________________________________________
__________________________________________________________________________________________________________
__________________________________________________________________________________________________________

II.

What are the activities that you outsource (Please tick wherever applicable)
Transportation

Inventory Management

Distribution

Warehousing/storage

Procurement

Order processing

Others (Please specify) ________________________________________________________

__________________________________________________________________________________________________________
__________________________________________________________________________________________________________
__________________________________________________________________________________________________________
III.

Percentage of total expenses as recurring IT expenses?

__________________________________________________________________________________________________________
__________________________________________________________________________________________________________
__________________________________________________________________________________________________

23. Expansion Plan by 2012

Source of funding
No. of Stores

Format/vertical

Investment (in

Retail Space

Rs Cr)

(in sq ft)

24. City/town are you scouting for your Expansion

Exp. Yr of completion

City/Town

No of Stores

Space (In sq ft)

Lease/Own (Average Cost per annum in Rs)

25. SWOT Analysis

________________________________________________________________________________________________________________
________________________________________________________________________________________________________________
________________________________________________________________________________________________________________
26. By what percentage do you think that the Indian organized retail industry would grow in the next two years?_______________
____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
_____________________________________________________________________________________________________
27. Product range and
assortment__________________________________________________________________________________________________
____________________________________________________________________________________________________________
____________________________________________________________________________________________________________
____________________________________________________________________________________________________________
28. Retail strategies regarding- 1) customer service & loyalty
____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
2 )retail strategies regarding vendor relations, HRM, information systems?
________________________________________________________________________________________________________________
________________________________________________________________________________________________________________
________________________________________________________________________________________________________________
________________________________________________________________________________________________________________
3) Pricing strategies for different
products________________________________________________________________________________________________________
________________________________________________________________________________________________________________
________________________________________________________________________________________________________________
________________________________________________________________________________________________________________
4) Brands available
________________________________________________________________________________________________________________
________________________________________________________________________________________________________________

28. Factors affecting location and layout of a mall/ supermarket?

29. Visual Merchandising aspects

____________________________________________________________________________________________________________
____________________________________________________________________________________________________________
____________________________________________________________________________________________________________
____________________________________________________________________________________________________________
30. Retail image mix
____________________________________________________________________________________________________________
____________________________________________________________________________________________________________
____________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Kindly attach the company or product brochures / catalogues along with the questionnaires
Name of the Respondent:
_____________________________________________________________________________________________________________________
_____________________________________________________________________________________________________________________

Designation of the Respondent:

_____________________________________________________________________________________________________________________
_____________________________________________________________________________________________________________________
Date and Signature: __________________________________________________________________________________________________
Contact Details:______________________________________________________________________________________________________