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    Brand Management Project

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    Haider Touseef
    The document discusses different marketing strategies including market penetration, product development, market development, and diversification. It provides examples for each strategy. Market penetration involves expanding in the existing market with similar products through tactics like low pricing. Product development adds new products or improves existing ones to attract new and loyal customers. Market development improves current products to target new markets, like jazz targeting youth. Diversification introduces entirely new products and services to develop new customer segments, such as Pampers creating the baby product market.

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    Brand Management Project

    Uploaded by

    Haider Touseef
    90 views3 pages
    The document discusses different marketing strategies including market penetration, product development, market development, and diversification. It provides examples for each strategy. Market penetration involves expanding in the existing market with similar products through tactics like low pricing. Product development adds new products or improves existing ones to attract new and loyal customers. Market development improves current products to target new markets, like jazz targeting youth. Diversification introduces entirely new products and services to develop new customer segments, such as Pampers creating the baby product market.

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    brand management

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    Brand Management project

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    The document discusses different marketing strategies including market penetration, product development, market development, and diversification. It provides examples for each strategy. Market penetration involves expanding in the existing market with similar products through tactics like low pricing. Product development adds new products or improves existing ones to attract new and loyal customers. Market development improves current products to target new markets, like jazz targeting youth. Diversification introduces entirely new products and services to develop new customer segments, such as Pampers creating the baby product market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    90 views3 pages

    Brand Management Project

    Uploaded by

    Haider Touseef
    The document discusses different marketing strategies including market penetration, product development, market development, and diversification. It provides examples for each strategy. Market penetration involves expanding in the existing market with similar products through tactics like low pricing. Product development adds new products or improves existing ones to attract new and loyal customers. Market development improves current products to target new markets, like jazz targeting youth. Diversification introduces entirely new products and services to develop new customer segments, such as Pampers creating the baby product market.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Sales MANAGEMENT

    ASSIGNMENT

    Submitted to : Zohaib khan

    Submitted by: Syed Touseef Haider
    MBA-2131211
    10/6/2013


    Market penetration:
    Market penetration is the expansion in the existing market with the identical products already present
    in the market.
    Zong is the example of market penetration when it entered market it offered low prices and
    discounts and achieved a reasonable market share despite the strong competition.
    Metro motorcycle penetrated the market with low price and achieved large market share and
    forced the existing brands to lower their prices.
    Omore entered market with dairy ice cream and captured reasonable market share from walls
    and other market brands.
    Village restaurant was launched on m.m.alam road which was already flooded with the
    restaurants but village with unique desi services was able to capture large market share.
    Product development:
    It is the addition of new customer or increasing the loyalty of confidence of the existing customer by
    introducing new product or improving existing products.
    Ufone introduced best packages like uth package to increase market share and to boost the
    loyalty of existing customers.
    Samsung is now placed among worlds top tem brands as it works hard to improve the features
    the its products and introducing new products like galaxy s4.
    Suzuki launched cultus with the wider interior and innovative design that captured large market
    share.
    Nestle first introduced fruit nector and broke the monopoly of shezan in juices. That launch
    captured large market share.
    Market development:
    It is improving the existing product in such a way that it take a total new dimensions and new market is
    being created.
    Mobilink jazz which was first considered as targeting business class but later it introduced such
    packages like ladies first that created market for youth because overnight calls were free.
    Coca cola introduced coke diet to give its drinks new dimensions. It helped coke to capture
    those customers who wanted sugar free coke or considered coke as health hazard.
    Levis introduced a jean pent that retained temperature. That pent maintained 3 degree lower
    temperature as compared to outside temperature. In this way levis introduced its products in
    total new hot environment market.
    Many cigarettes brands introduced menthol flavor and introduced new market of women and
    those people who want to enjoy smoking with soothing effects.
    Diversification:
    It is the introduction of new product for the new market generation so that new customers could be
    added to portfolio.
    Launch of pamper was totally new product introduction and it generated totally new product.
    Launch of cellular services in Pakistan was itself a new concept that created a big new market.
    Ubl omni is a new concept to grab the unidentified market and it helped to bring the electronic
    transaction at the customers doorstep.
    Nestle introduced mineral water in pakistan and generated a total new market.

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