ASSIGNMENT ON ENTREPRENOURSHIP DEVELOPMENT

SUBMITTED BY M.MOHAMED IRFAN

TITAN INDUSTRY LTD

About us

Titan Industries is the organization that brought about a paradigm shift in the Indian watch market when it introduced its futuristic quartz technology, complemented by international styling. With India's two most recognized and loved brands Titan and Tanishq to its credit, Titan Industries is the fifth largest integrated own brand watch manufacturer in the world. The success story began in 1984 with a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. Presenting Titan quartz watches that sported an international look, Titan Industries transformed the Indian watch market. After Sonata, a value brand of functionally styled watches at affordable prices, Titan Industries reached out to the youth segment with Fastrack, its third brand, trendy and chic. The company has sold 150 million watches world over and manufactures over 15 million watches every year. With a license for premium fashion watches of global brands, Titan Industries repeated its pioneering act and brought international brands into the Indian market. Tommy Hilfiger, FCUK, Timberland & Police as well as the Swiss made watch Xylys owe their presence in the Indian market to Titan Company. Entering the largely fragmented Indian jewellery market with no known Titan Industries launched Tanishq, India's most trusted and fastest growing Gold Plus, the later addition, focuses on the preferences of semi-urban Completing the jewellery portfolio is Zoya, the latest retail chain in the brands in 1995, jewellery brand. and rural India. luxury segment.

Titan Industries has also made its foray into eyewear, offering a variety of differentiated products to the end consumer consisting of frames, lenses, contact lenses and accessories. Frames are available in both international brands (Levis, Esprit, Hugo Boss etc.) and in-house brands Titan, Eye+ and Dash which is an offering for children. The company has leveraged its manufacturing competencies and branched into precision engineering components & subassemblies, machine building & automation solutions, tooling solutions and electronic subassemblies. With over 965 retail stores across a carpet area of over 1.3 million sq. ft. Titan Industries has Indias largest retail network spanning over 165 towns. The company has

over 364 exclusive World of Titan' showrooms and over 140 Fastrack stores. It also has a large network of over 742 after-sales-service centres. Titan Industries is also the largest jewellery retailer in India with over 150 Tanishq boutiques and 2 Zoya stores, over 30 Gold Plus stores. It also sports over 225 Titan Eye+ stores. Backed by over 7,000 employees, two exclusive design studios for watches and jewellery, 10 manufacturing units, and innumerable admirers world over, Titan Industries continues to grow and set new standards for innovation and quality. The organization is all geared to repeat the Titan and Tanishq success story with each new offering.

Products Titan Company, best known as India's pioneering manufacturer of quartz watches, has also etched a niche for itself in some of the most competitive spaces in the fashion industry such as jewellery and eyewear. Precision engineering is another area of specialization that Titan Company is proud of. Watches: Being the world's fifth largest integrated own brand watch manufacturer, Titan Company has created and sold more than a 150 million pieces the world over. With a production rate of over 15 million watches per annum and a customer base of over 135 million globally, Titan Company owns manufacturing and assembly operation centres in Hosur in Tamil Nadu , Dehradun, Roorkee, Pantnagar in Uttaranchal and an Electronic Circuit Boards (ECB) plant in Goa, all in India. Capturing the important market segments and the changing fashion trends, Titan Company has brought forth four core watch brands: Titan which is designed for the mid-premium segment Fastrack which is crafted to fit the trendy fashion space with a focus on the youth Sonata which is created for the mass market and has emerged as Indias largest selling watch brand Xylys which is fashioned for the premium market, aiming at the connoisseur and new-age achiever The Titan brand architecture comprises several sub-brands, each of which is a market leader in its own space. Notable among them are: Titan Edge, Titan Raga, Nebula and several other collections like Zoop, Orion, Purple, Obaku, Automatic, Tycoon, Bandhan, Octane and the HTSE series. The Titan brand portfolio owns over 60% of the domestic market share in the organized watch market. Titan Companys' pride possession, a world-class design studio for watches and accessories, is the place where some of the most coveted creations have been conceptualized.

Exclusive World of Titan and Fastrack showrooms and over 11,000 outlets in more than 2,500 cities in India make these much-sought-after watches available to the buyers. The watches are also offered internationally in 32 countries, with a special focus on the Middle East and Asia Pacific regions. Helios, India's multibrand watch retailer offers an unmatched range of the latest designs across 30 international brands in addition to Titan brands. The after-sales service, a benchmarked operation with a large network of exclusive service centres spread across the country, is one of the operation units with one of the fastest turnaround time in the world. Jewellery:Following the suit of time products, Tanishq has been Indias largest, fastest growing and most popular jewellery brand. Tanishq offers a premium range of gold jewellery studded with diamonds and precious, semiprecious stones in various hues in 18 kt and a wide range of plain gold jewellery in 22 kt pure gold. Platinum jewellery also forms part of the product range. Gold Plus retails plain gold jewellery offerings with designs specifically created for the semi urban and rural Indian market and offers unique designs crafted with diamonds, American diamonds and other precious stones. Zoya offers premium studded jewellery catering to the needs of the elite. The enchanting jewellery patterns originate in the well-equipped exclusive jewellery design studio of Titan Company. Eye wear:Titan Eye+ offers a variety of differentiated products to the end consumer consisting of frames, lenses, contact lenses and accessories. Frames are available in both international brands (Levis, Esprit, Hugo Boss etc.) and in-house brands Titan, Eye+ and Dash. Customers are offered a unique browse-select-buy format where all products are accessible, using world class equipment for zero-error eye testing by qualified optometrists trained at Sankara Netralaya, a renowned eye hospital in South India and style consultants to help buyers make the right choice of frames and lenses.

Awards & Accolades Over the years Titan Company has received several prestigious awards and distinctions. Some of the recent and most noteworthy recognition's are: Corporate Bhaskar Bhat, MD receives the CEO of the Year award at the 2012 Bu siness Standard Annual Award in March 2013 Titan is one of the ten winners of International Innovation Competition

organised by Management Innovation Exchange (MIX) in association with Harvard Business Review and McKinsey in February 2012 Best Company Governed Award 2012 by the Asian Centre for Corporate Governance & Sustainability Titan Company Awarded the Fabulous 50 company award by Forbes Asia in December 2012 Titan Company wins the Client of the year award at the Campaign India Digital Media Awards 2012 Titan Company Wins 3 awards at the ET Retail Awards 2011 Bhaskar Bhat, MD awarded the ET retail personality of the Year at ET Retail Awards 2011 Watches Titan designer, Mahendran C, wins the Red Dot design award for Edge skeletal in March 2013 Titan HTSE wins best marketing Campaign award at Watch World Awards 2012 organised by Chitralekha group IAMAI Digital Media Awards: Gold Awards for Titan & Fastrack in February 2012. Brand Trust Report Card(2012) : Titan Is 12th most trusted across categories, Fastrack is 19th in India. Four awards for Titan and one award for Fastrack at the "Creative ABBY Awards 2012". Jewellery Tanishq Design Studio bags three prestigious design awards in January 2013. Jewellery Division factory wins State Safety Award presented by Tamil Nadu Government in December 2012 Jewellery Division was presented the Rolta Corporate Award 2011 for securing 22nd position among top 500 hundred companies in India Images Fashion Award for most Admired Jewellery Brand of the year for Tanishq in March 2012 Award for Tanishq at the Creative ABBY awards 2012 Campaign India Digital Awards: Gold award in Best Microsite Category in 2012