Corporate Social Responsibility -A case study of Microsoft Corporation (India) Pvt. Ltd.

Ramesh Kumar
Assistant Professor in Commerce Hindu College University of Delhi- India Email ID: [email protected]

Dr. Rakesh Kumar

Assistant Professor in Commerce Shaheed Bhagat Singh College University of Delhi- India Email ID: [email protected]

Abstract
Organizations today are experiencing increased pressure from their surrounding environments to act as good social citizens while still being profitable. Acting social and ethical responsible has become an expectation rather than a differentiation strategy to obtain organizational legitimacy. Therefore, this research paper examines how the very successful global IT Company Microsoft Corporation (India) pvt. Ltd, taking CSR initiatives for betterment of society. The aim is to investigate what are the legal provision in India regarding CSR, and what different initiatives are taken by MNCs. Microsofts recently outlined future vision and activities in India is an example of the crucial role that MNCs can play in complementing governments efforts and realizing the vision laid out in Indias IT strategy of increasing citizen-IT interface through investments in CSR activities.

Keywords-Corporate Social Responsibility, Initiative, Legislation in Corporate Social Responsibility, Multinational Corporations.

INTRODUCTION
The term "corporate social responsibility" (CSR) became popular in the 1960s and has remained a term used indiscriminately by many to cover legal and moral responsibility more narrowly construed. Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business/ Responsible Business) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. In some models, a firm's implementation of CSR goes beyond compliance and engages in "actions that appear to further some social good, beyond the interests of the firm and that which is required by law."

CSR is a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders. CSR is viewed as a comprehensive set of policies, practices and programs that are integrated into business operations, supply chains, and decision-making processes throughout the organization -- wherever the organization does business -- and includes responsibility for current and past actions as well as future impacts1. CSR involves addressing the legal, ethical, commercial and other expectations society has for business, and making decisions that fairly balance the claims of all key stakeholders. Effective CSR aims at achieving commercial success in ways that honour ethical values and respect people, communities, and the natural environment. Simply put it means what you do, how you do it, and when and what you say. CSR is not a new concept. Companies have always to some extent tried to acknowledge the responsibility towards the community. CSR today, is seen as something more far-reaching, engaging at a much wider level with business operations and relations with communities. It embraces the triple bottom line and requires attention to be paid not only to economic performance, but to environmental and social impacts as well. It is essentially about business contribution to sustainable development and how best to maximize that contribution. The current trend of globalization has made the firms realize that in order to compete effectively in a competitive environment they need clearly defined business practises with a sound focus on the public interest in the markets (Gray, 2001). Firstly, the increase in competition among the multinational companies to gain first mover advantage in various developing countries by establishing goodwill relationships with both the state and the civil society is ample testimony to this transformation. Secondly, in most of the emerging markets, the state has a duty of protecting the interests of the general public and thus gives preference to companies which take care of the interests of all the stakeholders. Thirdly, emerging markets have been identified as a source of immense talent with the rising levels of education.

LEGAL PROVISION FOR CSR IN INDIA

The 2% CSR Clause: New Requirements for Companies in India. In an effort to properly position the Indian economy for the remainder of the century, India is on the verge of replacing its fty-seven-year old Companies Act of 1956 with the pending Companies Bill, 2012. Already passed in Indias lower house of parliament in December of 2012, the Companies Bill is expected to become law by the end of 2013. Harmonizing with international norms, fraud reduction measures, new government powers, and accountability provisions are all important new facets of the Bill. India, however, is setting itself apart from other Asian countries by codifying corporate social responsibility (CSR) spending for targeted companies. Clause 135 of the Companies Bill, 2012 (the CSR Clause) requires targeted companies to spend a prescribed formula-based amount on CSR for the applicable scal year, report on these activities, or explain why they failed to spend, in the annual board report. Specically, the CSR Clause applies to any company, during any scal year, with (1) a net worth of rupees 500 crore (about U.S. $90 million) or more; (2) a turnover of rupees 1,000 crore (about U.S. $180 million) or more; or (3) a net prot of rupees 5 crore (about U.S. $900,000) or more. The CSR Clause will only apply to

some of the over 800,000 companies in India, including over 8,000 publicly listed companies and multinational companies. The accounting rm Ernst & Young estimates that the law would cover over 2,500 companies in India and generate over U.S. $2 billion of CSR spending in local communities

CSR Spending & Government Approved

CSR Categories the Company must spend at least two percent of its average net prots made in the preceding three nancial years (the Two Percent Formula) on government approved categories of CSR. The CSR Clause states that companies must give preference to local areas where the company operates. Further, CSR activities developed and implemented during the year by the company must be detailed in its board report. On the other hand, if the company is unable to spend the required two percent on CSR, it must explain why in the board report. The term CSR itself is not dened in the Companies Bill. However, Schedule VII of the Companies Bill, quoted below, requires the CSR policy created by the CSR Committee to involve at least one of the following focus areas: Eradicating extreme hunger and poverty; Promotion of education; Promoting gender equality and empowering women; Reducing child mortality and improving maternal health; Combating HIV, AIDS, malaria and other diseases; Ensuring environmental sustainability; Employment-enhancing vocational skills; Social business projects; Contribution to the Prime Ministers National Relief Fund or any other fund set up by the Central Government or the state governments for socioeconomic development, and relief and funds for the welfare of the Scheduled Castes, the Scheduled Tribes, other backward classes, minorities and women; and Such other matters as may be prescribed.

Failure to Comply
While a company is not subject to liability for failing to spend on CSR, a company and its ofcers are subject to liability for not explaining such a failure in the annual report of the board of directors. There is currently no guidance as to what constitutes a sufcient or statutorily valid explanation for failure to spend in the board report. In addition, a company and its directors are liable even if they fail to report on CSR activities that actually were conducted. Failure to explain is punishable by a ne on the company of not less than 50,000 rupees (about U.S. $900) and up to 25 lakh rupees (about U.S. $46,000). Further, officers who default on the reporting provision could be subject to up to three years in prison and/or nes of not less than 50,000 rupees (about U.S. $900) and as high as 5 lakh rupees (about U.S. $9,200).

REVIEW OF LITRETURE
MORSING, (2006) defined CSR communication as communication that is designed and distributed by the company itself about its CSR efforts. It aims at creating awareness about the organizational activities with the purpose of drawing a positive image about the organization and development of society as well. The fundamentals of CSR communication are held on the ground of creating and maintaining mutually beneficial relations between the organization and the social factors which shape the environment in which the business activity thrives. RUBEN HERNANDEZ-MURILLO & CHIRSTOPHER J. MARTINEK, (2009) corporate social responsibility (CSR) is a doctrine that promotes expanded social stewardship by businesses and organizations. CSR suggests that corporations embrace responsibilities toward a broader group of stakeholders (customers, employees and the community at large) in addition to their customary financial obligations to stockholders. A few examples of CSR include charitable giving to community programs, commitment to environmental sustainability projects, and efforts to nurture a diverse and safe workplace. As more attention is being paid by outsiders to the social impact of businesses, corporations have acknowledged the need for transparency regarding their social efforts. In a recent survey, 74 percent of the top 100 U.S. companies by revenue published CSR reports last year, up from 37 percent in 2005. Globally, 80 percent of the worlds 250 largest companies issued CSR reports last year. IOANNIS IOANNOU & GEORGE SERAFEIM (2010) Using a large sample of publicly traded US firms over 16 years; we investigate the impact of corporate socially responsible (CSR) strategies on security analysts recommendations. Socially responsible firms receive more favourable recommendations in recent years relative to earlier ones, documenting a changing perception of the value of such strategies by the analysts. Moreover, we find that firms with higher visibility receive more favourable recommendations for their CSR strategies and that analysts with more experience, broader CSR awareness or those with more resources at their disposal, are more likely to perceive the value of CSR strategies more favourably. Our results document how CSR strategies can affect value creation in public equity markets through analyst recommendations SOHELI GHOSE (2012), in recent years, scholars and managers have devoted considerable attention to the strategic implications of corporate social responsibility (CSR). Consistent with McWilliams and Siegel (2001), CSR can be defined as situations where the firm goes beyond compliance and acts to further some social good, beyond the interests of the firm and that which is required by law. CSR activities have been posited to include incorporating social characteristics or features into products and manufacturing processes (aerosol products with no fluorocarbons, environmentally-friendly technologies), adopting progressive human resource management practices (promoting employee empowerment), achieving higher levels of environmental performance through recycling and pollution abatement (reducing emissions), and advancing the goals of community organizations (working closely with groups such as United Way). In this context I have studied the theoretical aspect of CSR including the Global Reporting Initiative and CSR Legislation norms. I have also studied few specific cases of CSR activity and CSR violation in India. Finally I have studied the possible impact of CSR investment on Sales of

few companies selected at random to see whether there is any significant correlation between the two. RAMENDERA SINGH & SHARAD AGARWAL, (2013)Corporate Social Responsibility (CSR) has assumed a new meaning in todays world, given that it has extended the boundaries of the firm into the society. In this paper we discuss the broad patterns of CSR practices among top 200 Indian corporations. We explain the concept of CSR in the Indian scenario, the social issues addressed by the Indian corporations, and methodologies adopted by them to address those issues. We also discuss how these CSR activities bring change in the lives of these disadvantaged and deprived people. It will help the readers to understand the current state of Indian CSR, its impact on the Indian society, and how to measure the impact of CSR initiatives using a newly proposed CSR Impact Index

OBJECTIVES OF THE STUDY

The Present paper is basically concerned with the objective to analyse what are the legal provisions regarding CSR in India and how Microsoft corporation (India) Pvt. ltd. directing Its CSR efforts for the betterment of the society in India in a legit, transparent and persuasive manner.

Research Methodology
Looking into requirements of the objectives of the study the research design employed for the study is of descriptive type. Keeping in view of the set objective, the research design was adopted to have greater accuracy and in depth analysis of the research problem. The secondary data was extensively used for the study and an analysis of Microsoft corporation (India ) Pvt. Ltd. website has been conducted.

Microsoft Corporation (India) Pvt. Ltd

Microsoft set up its India operations in 1990, and has since been working closely with the IT industry, the Indian government, academia and the local developer community to partner in India's growth. Microsoft in India is focused on being a key IT partner to the Indian government and the local IT industry; enhancing India's inclusive development; and delighting customers and consumers. The company runs six business units in India - Microsoft Corporation (India) Pvt. Ltd (the marketing division), Microsoft India Development Centre, Microsoft Global Technical Support Centre, Microsoft IT, Microsoft Services Global Delivery and Microsoft Research India - together representing the complete Microsoft product lifecycle. Microsoft currently has offices in 9 Indian cities: Ahmedabad, Bangalore, Chennai, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi and Pune; and looks at the sales and marketing for enterprise, small and mid-market group and consumer segments. The key verticals are the public sector and communications

sector.Employs about 5,800 people in the country.Microsoft Corporation India deals with the sales and marketing operations for Microsoft's software products in India. Following are the broad categories of software and solutions that MCI provides:

Windows Client, including Microsoft Windows 8 operating system, online services such as SkyDrive, Outlook.com, Internet Explorer among others as well as Microsoft hardware across keyboards, mice, headsets and webcams. Information Worker Portfolio, including Microsoft Office, SharePoint, Lync, Yammer, Microsoft Publisher, Microsoft Visio, Microsoft Project, and other related applications. Microsoft Cloud Services, including offerings across all service layers of the cloud infrastructure, platform and applications, Office 365, Windows Azure and CRM Online to name just a few. Business Solutions, encompassing Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics CRM and Dynamics CRM Online Server Platforms, including the Microsoft Windows Server System integrated server software, SQL Server, System Centre, software developer tools, and MSDN Windows Phone, with devices ranging in form factors from several device partners MSN, one of Indias leading online consumer destinations Bing, a decision engine that provides relevant search results Xbox, including the Xbox 360 gaming console, Kinect, Xbox Live, the stellar games portfolio as well as Kinect for Windows Microsoft Advertising, representing all of Microsofts digital advertising products, services and platforms

Microsoft: Mission and Values for India

At Microsoft, our mission and values are to help people and businesses throughout the world realize their full potential. In India, as the country moves towards a leadership position in the global knowledge economy, Microsoft works closely with the government, the IT industry, academia and the local developer community to partner in India's growth. Microsoft in India is focused on being a key IT partner to the Indian government and the local IT industry; enhancing India's inclusive development; and delighting users with transformative experiences.

Creating a real impact for a better tomorrow

Microsoft has an enduring commitment to working to fulfill our public responsibilities and to serving the needs of people in communities worldwide. Fundamental to this commitment is the role we serve as a responsible global corporate citizen.

"Good citizenship is just good business. It's the right thing to do. It's who we are as a company. It's our commitment to communities around the world. It's really that simple." - Kevin Turner, Microsoft Chief Operating Officer

CSR Initiatives taken by Microsoft Corporation (India) Pvt. Ltd. :Corporate Citizenship
As an industry leader and the world's largest software company, Microsoft has a responsibility to act as a good corporate citizen. Whether it is complying with local laws and regulations, demonstrating ethical business standards, mitigating risks to the environment, or protecting human rights, Microsoft is committed to being a global leader in corporate responsibility. Corporate citizenship is also core to the Microsoft business strategy and the way that we interact with customers, partners, governments, and employees. It is a way of doing business that recognizes the effect that Microsoft has on society and the effect that society has on our business. We are committed to serving communities and working responsibly. Through our partnerships, our technology innovations, our people and our resources we are proud to help solve societal challenges and create economic opportunities. serving communities working responsibly

Serving Communities
Microsoft began with the dream of a PC on every desk and in every home. 30 years ago, this seemed impossible. Today, for the more than one billion people that information technology has touched, life has changed profoundly: Information is more readily available, connections are more easily made, commerce is more quickly achieved, and success is closer than ever. For almost six billion people, however, the opportunity to learn, connect, create, and succeed remains elusive. The opportunity of reaching those underserved by technology, of using our skills and technology to help people and communities around the world realize their full potential is something we are committed to. YouthSpark Removing barriers to access

YouthSpark
The world stands at a crossroads. While there are more young people on the planet than ever before, youth unemployment is double that of the adult population. Todays young people face an opportunity divide a gap between those who have the access, skills and opportunities to be successful and those who do not. Closing this opportunity divide is one of the most important actions we can all take to secure the future of our youth. Microsoft YouthSpark is a companywide initiative designed to create opportunities for youth around the world. Through

partnerships with governments, non-profit organisations and businesses, we aim to empower youth to imagine and realize their full potential by connecting them with greater education, employment, and entrepreneurship opportunities. We want to empower youth to change their world.

Empowering Youth Transforming Expanding Digital Inclusion

Education

&

Partners in Learning is a long-standing program that provides professional development to

educators to help them with new approaches to teaching and learning, using technology to help students develop 21st century skills. Partners in Learning has equipped more than 741,000 government school teachers in India with IT skills through Project Shiksha. Microsofts teacher training program (Project Shiksha) awarded with the ASSOCHAM National Education Excellence Award for Best Use of Technology in Teaching & Learning Practices

Project Jyoti, provides learning for young adults, especially women, in rural and underserved
communities, through Community Technology Learning Centers (CTLCs). Run in partnership with 14 NGOs currently, Project Jyoti supports 1,425 learning centers, which have trained 462,000 persons in IT skills till date.

Office365 is free for all students and teachers around the world and provides ready access to
technology tools that power learning and collaboration: email, instant messaging, group video and voice chat, and online document viewing and editing.

Microsoft Learning is a comprehensive program which is aimed at developing the skill sets
and enhancing the employability of the students and IT professionals through training and certification. Through this program Microsoft provides a diverse range of offerings includingclassroom training, e-learning, certification, Microsoft Press books, skills assessments and more, to address the need gaps among the students and professionals. Every year, more than 100,000 people are certified; and in the last 14 years, the program has impacted over 1 million people. There are more than 400 ITAs currently in the country.

Imagine Unleashing Future Innovations

DreamSpark is a program under which students are provided access to the latest Microsoft
software designer tools at no charge. The program means to equip a new generation of technology leaders with the knowledge and tools they need to harness the magic of software to improve lives, solve problems and catalyze economic growth. The DreamSpark initiative in India is designed to join the dots between software access, which means making training and enablement complement simple access to technology In India, 4.5 million students have already gained access to the latest MS tools.

Imagine Cup is the worlds premier youth technology competition, providing an opportunity
for high school and university students to learn new skills and apply their knowledge and passion

to develop technical solutions for some of the worlds toughest problems. 50,000 students from India participated in last years contest.

Realise Increasing Employability & Entrepreneurship

Imagine Cup Grants are a direct output of the Imagine Cup competition; these grants are
given to a select number of winning student teams to help them take their project to the next level through a comprehensive grant of cash, software and mentoring support.

BizSpark gives software start-ups access to Microsoft software development tools and
connections with key industry players, including investors, help young entrepreneurs starting a new business. In three years, the program has provided professional software at no charge to 2,000 start-ups, and 2725 start-ups members.

We work with 1.2 million developers, over 1000 Independent Software Vendors and more
than 2000 System Integrators in India to empower them with the tools, technologies and training required to developing high-end skills and competes in a global marketplace.

Removing Barriers to Access

Localization
Nelson Mandela once said, "If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language that goes to his heart." The language of our thoughts and our emotions is our most valuable asset. Multilingualism is our ally in ensuring quality education for all, in promoting inclusion and in combating discrimination.

Project Bhasha promotes local language computing, lowering the barrier for people who
prefer computing in native tongue. This project is Microsoft Indias commitment to provide local language interface packs for flagship Microsoft products including Windows & Office - in 12 Indian languages. The initiative also looks at building a vibrant local language community that defines and contributes to the efforts. Microsoft has localized Windows and Office (provided localized User Interface as well as User Assistance) in 12 Indian languages that include Assamese, Bengali, Gujarati, Hindi, Kannada, Konkani, Malayalam, Marathi, Oriya, Punjabi, Tamil and Telugu. Microsoft also provides Indian languages' support throughout the platform and across the range of products. The Indic Language Input tool facilitates users to input localized text easily and quickly. Available for free download and currently supports ten languages: - Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Oriya, Punjabi, Tamil & Telugu. Windows Live, which includes e-mail, Instant Messenger, online storage, photo gallery, Live Writer, Movie Maker, Family Safety, social networking and personalized home page in seven Indian languages namely Gujarati, Hindi, Kannada, Malayalam, Marathi, Tamil and Telugu. www.bhashaindia.com aims to involve everyone who is, in anyway related to, and interested in

Indian language computing, the Bhasha Online Community portal is India's leading community for Indian language computing.

Accessibility
Accessibility makes it easier for anyone to see, hear, and use a computer, and to personalize their computer to meet their own needs and preferences. For many people with impairments, accessibility is what makes computer use possible. At Microsoft, the mission is to enable people and businesses throughout the world to realize their full potential. Microsoft considers the mission statement a promise to the customers and strives to deliver on that promise by creating technology that is accessible to everyone-regardless of age or ability. This means Microsoft is committed to developing innovative accessibility solutions. With over two decades of experience, Microsoft's dedication to accessibility research, awareness-building, innovation, and collaboration is a reflection of the Company's evolution in becoming a global leader in the realm of accessibility.

Collaboration
Microsoft collaborates with a wide range of organizations to raise awareness of the importance of accessibility in meeting the technology needs of people with disabilities. Specifically, the collaboration includes:

Technology partners: Microsoft works with assistive technology companies around the
world to ensure that hundreds of accessible technology products are available for use on the MS platform.

Governments: Microsoft works with governments around the world to contribute to and
facilitate programs that promote broad digital inclusion for people with disabilities. On the occasion of World Disability Day, in India, Microsoft released 40 templates for creating accessible documents. Basically, one way to achieve accessibility is to ensure that documents created for use within government departments as well as for public consumption, such as Five-Year Plan papers, Annual Reports, Acts/Laws/Policies, Circulars/Office Orders, Census data, Citizen Charters, Gazette Notifications, Schemes, Budgets, among others, are accessible by design . The 40 templates created and released by Microsoft India can enable governments and businesses to have accessibility incorporated at the time of creating a document itself. The Accessibility Checker in Microsoft Office helps validate the conformity of the document to accessible norms, and highlight errors if any. For example, if a template is used to create a circular, it can easily be converted into a digital talking book or a large print-output document for a visually impaired person. To drive adoption of these templates and to support any customization, Microsoft India, through its partners, will organize a minimum of two training workshops per quarter, working with relevant government ministries and departments to enable this. Accessibility Guides for educators, governments and businesses provide information about accessibility to ensure that all students have equal access to learning. The Guides for governments and businesses have information about various types of impairment and the

accessible technology solutions available to ensure the needs of people with all types of abilities are met. Non-governmental organizations (NGOs): Microsoft works closely with NGOs through regular consultation and engagement.

Working Responsibly
As a global corporation with offices in more than 100 countries and regions, Microsoft is committed to responsible leadership and to accountability for the social consequences of its actions. Whether we are helping rebuild a community after a natural disaster, erecting new energy-saving buildings at our corporate facilities, or working to create a stronger framework for human rights, Microsoft demonstrates responsible leadership through policies and programs that are supported by a foundation of responsible and ethical business practices.

Security Openness Environment Sustainability

Security
The continuous evolution of the computing landscape today has two primary macro-level developments: more people and businesses rely on computing every day, and the threats that can undermine trust in computing are increasingly becoming more sophisticated and malicious. Microsofts approach and solution to address this existing reality is the philosophy of End to End Trust, a long-term, collaborative effort to create and deliver secure, private, and reliable computing experiences for all. The initiative was announced in January 2002, when Bill Gates committed the company to fundamentally changing its mission and strategy in the key areas of Security, Privacy, Reliability, and Business Practices.

Environmental Sustainability
Microsoft is at pole position in the world technology scenario and has been leveraging this opportunity to address the globally pressing issue of environmental sustainability. This has been on Microsofts agenda for a long time and some key technological innovations in the recent years have been aimed at improving the present without negatively impacting the future environment. Microsoft has devised a three-pronged campaign aimed at revolutionizing technology practices across the board. The three initiatives within the environmentally sustainable campaign are: Enabling customers to think green The end user has always been a focus area for all the initiatives at Microsoft. The initiatives geared towards customers and businesses are: Helping customers reduce their energy usage:

PC Challenge: Microsoft makes PCs greener with the help of latest desktop operating systems to assist with efficient power management. Windows 7 is built with enhanced power management systems. The software provides tools to troubleshoot power management concerns, thereby delivering energy saving while also improving performance, battery life and user experience. Server Side Issues: With the constant technological development of servers, electricity requirements also increase proportionately. Windows Server 2008 enables power savings of up to 10 percent over Windows Server 2003 when run on the same hardware at comparable levels of throughput. Cloud: Microsoft enables organisations to save energy and carbon by shifting to its cloud based platforms for collaboration and communication thereby enhancing the business service capabilities. Identifying Inefficiencies: Microsoft helps companies identify IT inefficiencies, develop an informed strategy and assess infrastructure for opportunities to improve efficiencies.

Rethink business practices:

Microsoft helps organizations rethink their business practices and use technology to support more efficient processes. Microsoft offers a host of solutions for this, including the Collaboration and Unified Communications capabilities are being made available through Microsofts Office Communication, Server, Exchange Server, Office Communicator, Office SharePoint Service, Office Live Meeting, Office InfoPath and Office OneNote.

Internalizing green initiatives

Microsoft does not limit its efforts to promote environmental sustainability to just the products and services. The company itself is aiming to reduce its direct carbon footprint by 30 percent by 2012 over the levels in 2007. The Hyderabad campus of Microsoft has been designed to be in harmony with the environment around it. Over 40 percent of the 54-acre facility has been landscaped, with one of the buildings being declared LEED Gold Certified. A rainwater harvesting reservoir has been set -up in this property, with a capacity of 30,000 litres that is being used for campus irrigation. Microsoft has similar initiatives in other offices across India. Some of these initiatives are recycling paper under waste management program supported by an NGO and safe disposal of their e-waste through authorized vendors. Food waste is also being composted by the support team and water consumption for various activities is being analyzed by meters. The company also uses energy efficient water-cooled chillers for air-conditioning, non-ozone depleting/ecofriendly refrigerants/coolant in the chillers, solar heaters in gyms and precision air-handling units in the IT labs. By using Microsoft products on a greater scale, employees are also actively supporting the green movement within the company.

Accelerating research breakthroughs

As creators of software, Microsoft understands the power it has to transform the world. The company constantly works towards enhancing their portfolio of partnerships across the world which help scientist achieve fundamental breakthroughs on pressing environmental topics and to help society to make use of environmental information. Presently, Microsoft is focusing its efforts on environmental sustainability and continuing innovation. The step to include environmental stewardship as a core part of their business operations, the company has not only successfully launched newer offering in the market but also secured its position with various stakeholders, proving to be a win-win situation.

Employee Volunteer Program and Giving Campaign

The Employee Volunteer Program (EVP) and Giving Campaign, in line with the development goals of Indian government and countrys commitment to Millennium Development Goals, has had a strategic focus on Promoting Inclusive Growth through Education since 2006. Microsoft matches employee non-profit donations through the year, and encourages employees to volunteer with a non-profit of their choice. The program has risen more than INR 6, 65, 45,146 since 2006. It adds up to a real impact on local communities and a giving culture that stems directly from our mission as a company: to help people realize their full potential, in everything they do.

Microsoft Academia Accelerator Program Launched in India

Hyderabad, January 16, 2014 Microsoft today announced the launch of the Microsoft Academia Accelerator, a new program aimed at building a deep long-term association between industry and academia. Microsoft, in collaboration with the faculty at 10 leading Indian engineering colleges, will aim to enhance the Computer Science curriculum in selective areas and foster even greater student-driven innovation and entrepreneurship.

Rewards for doing well in field of CSR :Most admired company for 2013
In a study conducted by Hay Group in collaboration with Fortune India Microsoft emerged as Indias most admired companies 2013 in the IT sector.

Most Attractive Employer' in India 2013

Microsoft wins Randstad Award 2013 for the 'Most Attractive Employer' in India - third time in a row. Microsoft India emerged as the winner of the Randstad Award 2013 for the third consecutive year and was awarded the 'Most Attractive Employer' in the country.

Microsoft wins ET Now World CSR Awards

Microsoft bags two awards at ET Now World CSR Awards for Best Community Development Programme and Best CSR Practices.

Microsoft wins Social & Corporate Governance Awards

This year Microsoft's Community Affairs program won the award for Best Corporate Social Responsibility Practice' at the Social & Corporate Governance Awards 2013.

Microsoft India Appfest Initiative Wins World Education Award 2013

The World Education Awards is a Government of India initiative on Education chaired by Dr. S SMantha, Chairman AICTE; Dr.KapilSibal and Dr.ShashiTharoor. They have an eminent jury made up of several leading academicians and Government agencies. This year, they have chosen Microsoft for India AppFest 2013 held in February, for an award in the category of Best Technology Solutions for Engineering Institutes.

Environment Management Award2012

2012 Microsoft India received the Environment Management Award at The Green IT Initiative and IT Excellence Awards.

Faculty Connect program wins at World Education Summit 2012

World Education Summit 2012 is the worlds premier platform on education thought leadership. This year Microsofts Faculty Connect program won in the Best Use of Assistive Technologies category.

Project Shiksha was recognized as the 'Best use of Technology for Teaching/Learning Practices in Schools' program at the eIndia Awards 2011
eINDIA - a platform for bringing together stakeholders to exchange ideas and to get to know the possibilities of new innovations that have come into the field of technology. eINDIA has been instrumental in bringing together potential partners, not just in the ICT in education field but also those in the health, governance and telecentre domains. This year Microsoft India's Project Shiksha won the award for the 'Best use of Technology for Teaching/Learning Practices in Schools' program at the eIndia Awards 2011.

Operation ASHA, supported by bio-metrics technology from Microsoft Research India wins Manthan Award 2011.
Operation ASHA eDOTS initiative is enhancing tuberculosis (TB) control by implementing biometric attendance terminals at its treatment centres.

Microsoft bags World Education Public Choice Award 2011 for Best Interface between Academia & Industry.
The World Education Awards have been instituted with the aim of felicitating and acknowledging unique and innovative initiatives in the field of education globally. Microsoft

has bagged the Public Choice Award for Best Interface between Academia and Industry - for the I-Spark India Initiative.

Conclusion
In the present research paper it has been is found that Microsoft is working in India since 1990, and is closely related to IT industry, running a number of units in India in various cities generating thousands of jobs for the people of concerned area in different IT sectors. As largest software company, in the word Microsoft has huge responsibility to act as a good citizen and develop such a way of doing business that minimises the risk on the environment and maximises the profit of the society under CSR. Under this responsibility Microsoft started work with a dream of PC on every desk and in every home and done well while chaseing this dream which seem impossible before two decades. It has empowered youth with new approach of teaching and learning with the help of latest technology to groove the skills according to the requirement of 21st century. In education sector Microsoft has started a number of programmes like Project Shiksha to train teachers for the Government school, Project Jyoti for young adults especially for women. Office 365 which is free for students and teachers around the word is the part of initiative taken by Microsoft. Project BHASHA which promotes local language computing (windows and office in 12 Indian languages) At many levels Microsoft is closely working with the NGOs as well which create platform to provide IT education to the people far in the remote areas. It is also found that Microsoft is closely associated to the innovative works and technological innovation to mitigate the negative impact on environment and society at present and in near future as well. Recently it has launched Microsoft academia accelerator to enhance computer science curriculum in number of Indian engineering colleges. Although Microsoft is doing well with its CSR initiatives but in developing country like India expectations from MNCs and corporate houses are very high regarding CSR.

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