NACCDO PAN 2014 Annual Conference Promo Brochure

2014 NACCDO/PAN ANNUAL CONFERENCE
April 2326, 2014 // Columbus, Ohio
Hosted by: The Ohio State University Comprehensive Cancer Center Arthur G. James Cancer Hospital and Richard J. Solove Research Institute National Association of Cancer Center Development Officers National Cancer Institute Public Affairs & Marketing Network
#NACCDOPAN | cancer.osu.edu/NACCDOPAN
2014 NACCDO/PAN Annual Conference

Please join us for the 2014 NACCDO/PAN Annual Conference on Wednesday, April 23, through Saturday, April 26, hosted by The Ohio State University Comprehensive Cancer Center James Cancer Hospital and Solove Research Institute (OSUCCC James). We have an exciting lineup of seminars, speakers and events that will offer you opportunities to network, collaborate, mentor, expand your skills and gain new ideas. We hope to see you there!
JOINT SESSIONS
WEDNESDAY, APRIL 23
56 p.m. Cancer 101
Whether you are new to cancer fundraising, communications and marketing or need a refresher course, this session provides vast information about the eld of cancer care and research. Dr. Flynn will break down the terminology, the research and clinical lingo, and the overall cancer experience to expand your understanding of cancer and enhance your communication skills about this disease. Speaker: Joseph Flynn, DO, MPH, FACP Co-Director, Division of Hematology; Medical Director, James Survivorship Clinics The Ohio State University Comprehensive Cancer Center James Cancer Hospital and Solove Research Institute
THURSDAY, APRIL 24
8:459:45 a.m. Volunteerism and Cancer Philanthropy
A key to a successful nonprot is the strength of its volunteers. These individuals offer their time, talent and treasures to fullling an organizations mission. Their passion lends a hand in increasing awareness and philanthropic support for an organization. Volunteers provide not only personal nancial support, but also guidance, vision and leadership within their social networks and community. Cheryl Krueger is a trailblazer in the Columbus, Ohio community as the founder and former president and chief executive officer of Cheryl & Co., a cookie, gourmet and gift basket retailer. When it came to promoting her product and brand, Cheryl used her beliefs in innovation and creativity, along with a keen sense for knowing what the customer wants, to turn a single cookie store into a $50 million corporation. Cheryl is also a seasoned volunteer, especially as it relates to the Arthur G. James Cancer Hospital and Richard J. Solove Research Institute and its vision to create a cancer-free world. Cheryls work experience, entrepreneurial knowledge, operations and marketing expertise, as well as her affinity to the cancer program at Ohio State, has helped in raising nancial assistance and awareness. Cheryl is more than a volunteer; she is a long-term partner and an all-star advocate committed to the success of The James. Speaker: Cheryl Krueger Founder and Former President and CEO of Cheryl & Co. CEO, KRUEGER+Co. Consulting, LLC
Columbus A Smart Fashion Capital That Loves To Try New Things

The 15th largest city in America and the state capital, Columbus was named one of the seven most intelligent cities in the world this year by The Intelligent Communities Forum. Believe it or not, it was ranked the third most fashionforward city in the United States by FashionUp and was called the Midwestern style capital by The New York Times. Innovation is in our blood, as CBS This Morning dubbed Columbus the Test Market of the U.S.A. This makes sense when you consider Columbus is headquarters to companies such as L Brands (Victorias Secret, Bath and Body Works, Henri Bendel), Abercrombie & Fitch, Nationwide Insurance, Huntington National Bank, Jenis Splendid Ice Cream, Bob Evans, Donatos Pizza, White Castle and Wendys. Columbus is a friendly city with sleek, modern high-rises and century-old buildings along the banks of the Scioto River. In addition to being home to one of the largest universities in the nation, its attractions range from a rich visual and performing arts scene to the nations best zoo, exciting sports, ne restaurants, and enough specialty shops, outlets and malls to satisfy even the most avid of browsers and buyers. We look forward to welcoming you to our beloved city!

JOINT SESSIONS
FRIDAY, APRIL 25
12:001:15 p.m. Directors Overview
With more than 300 cancer researchers from 12 of The Ohio State Universitys 14 colleges and more than 200 sub-specialized oncologists, the cancer program at Ohio State is the nations only NCI-designated comprehensive cancer center with a freestanding cancer hospital aligned with a leading academic medical center on the campus of one of the nations largest public universities. Leveraging that incomparable depth and breadth, we strive daily to create a cancer-free world. Learn about this amazing institution, the discoveries and clinical care, and take a sneak peek into the 21st century cancer hospitalthe new James Cancer Hospital and Solove Research Institute, opening in late 2014. Speaker: Michael A. Caligiuri, MD Director, The Ohio State University Comprehensive Cancer Center CEO, James Cancer Hospital and Solove Research Institute
1:454:45 p.m. Hospital and Campus Tours
Living With Passion
Chris Spielman was a high school and Ohio State football standout and a four-time Pro Bowl linebacker, but he didn't tackle his toughest opponent until his playing career was almost over. In 1998 his wife Stefanie was diagnosed with breast cancer. Thus began an 11-year journey in which Stefanie and Chris worked together trying to beat her cancer, all while sharing their struggles and successes with the public to help raise awareness and research money for the disease. Though Stefanie passed away in 2009, her memory and inspiration live on through Chris, their children and the Stefanie Spielman Fund for Breast Cancer Research. Chris promised Stefanie that he would continue to ght and continue to live; his inspirational presentation will share what drives his passion to fulll that promise. Speaker: Chris Spielman Co-Founder, Stefanie Spielman Fund for Breast Cancer Research Author and ESPN Analyst
Attendees can enjoy a tour of one of the following Ohio State University hot spots: A behind-the-scenes, hard-hat tour of the new James Cancer Hospital and Solove Research Institute, scheduled to open in December 2014 The beautiful, state-of-the-art Stefanie Spielman Comprehensive Breast Center The Ohio State University main campus, one of Americas largest and most comprehensive college campuses

N AC C D O S E S S I O N S
TUESDAY, APRIL 22
6:3010 p.m. Chief Development Officers Dinner
THURSDAY, APRIL 24
7:308:30 a.m. Exhibit Hall Open and Breakfast 8:459:45 a.m.
WEDNESDAY, APRIL 23
7:308:30 a.m. Chief Development Officers Breakfast 8:30 a.m.12:00 p.m. Chief Development Officers Miniretreat 56 p.m. Cancer 101
PLENARY #1
Volunteerism and Cancer Philanthropy
We are once again offering this miniretreat to chief development officers! Join your peers for this in-depth session on topics that are important to our leadership roles, including one session on leveraging your cancer center directors time and talent, led by Michael A. Caligiuri, MD, director, The Ohio State University Comprehensive Cancer Center and CEO, James Cancer Hospital and Solove Research Institute. Along with the retreat, registration includes dinner on Tuesday and a plated breakfast and buffet lunch on Wednesday.
A key to a successful nonprot is the strength of its volunteers. These individuals offer their time, talent and treasures to fullling an organizations mission. Their passion lends a hand in increasing awareness and philanthropic support for an organization. Volunteers provide not only personal nancial support, but also guidance, vision and leadership within their social networks and community. Cheryl Krueger is a trailblazer in the Columbus, Ohio community as the founder and former president and chief executive officer of Cheryl & Co., a cookie, gourmet and gift basket retailer. When it came to promoting her product and brand, Cheryl used her beliefs in innovation and creativity, along with a keen sense for knowing what the customer wants, to turn a single cookie store into a $50 million corporation. Cheryl is also a seasoned volunteer, especially as it relates to the Arthur G. James Cancer Hospital and Richard J. Solove Research Institute and its vision to create a cancer-free world. Cheryls work experience, entrepreneurial knowledge, operations and marketing expertise, as well as her affinity to the cancer program at Ohio State, has helped in raising nancial assistance and awareness. Cheryl is more than a volunteer; she is a long-term partner and an all-star advocate committed to the success of The James. Speaker: Cheryl Krueger Founder and Former President and CEO of Cheryl & Co. CEO, KRUEGER+Co. Consulting, LLC
45 p.m. New Member Orientation: Everything You Need to Know About Cancer Centers
67:30 p.m. Opening-Night Reception
Your GPS to success in driving fundraising at cancer centers. This session will not only inform you of the many benets of being a member of NACCDO, but also describe the structures, characteristics and terms unique to cancer centers. Get a bigpicture view of NCI-designated cancer centers and how they are similar, but also very different. Speakers: Debbie Dibbert Chair, NACCDO Director of External Affairs UNC Lineberger Comprehensive Cancer Center Jana Sharpley, CFRE Executive Director of Development Washington University School of Medicine Alvin J. Siteman Cancer Center Suzanne Teer Executive Director of Development Helen Diller Family Comprehensive Cancer Center University of California, San Francisco
Join your colleagues on your rst evening to enjoy mingling, drinks, hors doeuvres and opening remarks.
8 p.m. Dine Around
Sign up for a taste of Columbus nest restaurants serving cuisines ranging from American to Italian, and everything in between.

THURSDAY, APRIL 24
9:4510 a.m. Networking Break with Exhibitors 1011 a.m. 1011 a.m. 11:30 a.m.12:45 p.m.
SESSION 1
Track 3
SESSION 2
Track 1
SESSION 1
Track 1
The Challenges of Collaborative Development in a Matrix Cancer Center
State of the Industry
Current challenges and opportunities to the case for support of hospitals and health systems. Speaker: Michael Hubble Senior Director, Educational Services The Advisory Board Company Track 2
While friendly competition is common among development officers, it is friendly collaboration that will win the day for our matrix cancer centers. This panel discussion will provide examples of successful collaborations among schools of medicine, hospital foundations and university foundation development officers. It also will tackle the tough issue of how prospects are assigned. What are the best ways to communicate with your counterparts about prospect qualication, cultivation, solicitation and stewardship? Speakers: Terri Dillon Assistant Dean for Development Robert H. Lurie Comprehensive Cancer Center Northwestern University Laura Ferraiolo Director of Development Abramson Cancer Center Moderator: Mary Maxwell Development Director Indiana University Melvin and Bren Simon Cancer Center
Using Analytics to Increase Efficiencies of Portfolio Growth and Management
Challenged by developing a strategy to take your Development program or portfolio to the next level? Skeptical about how data is going to drive results in your program? We were. The changing landscape of philanthropy demands a greater understanding of your market. Learn from a matrix and stand-alone cancer center about how data mining and predictive modeling can be integrated into practice. We will cover case studies to dispel mythology, dene some best practices and, most importantly, provide the attendees with a baseline understanding of what data analytics are and how they t into oncology fundraising. Speakers: Michael Hibler, MPA Senior Associate Director of Development Johns Hopkins Kimmel Cancer Center Cindy McGirk, RN, MBA, JD Associate Director, Planned Giving H. Lee Moffitt Cancer Center Track 2
Integrating Social Media and Direct Mail
How to institute a new fundraising program and incorporate it into your existing programs like social media, direct mail, e-appeals, prospect research, grateful patients, employee giving, hospital tours and more. Speakers: Emily Dubin Field, MBA Director of Development City of Hope Diana Keim Associate Vice President, Annual Giving City of Hope
Cancer Hospital Board of Volunteers: The Onboarding, Engagement and Exit Experience
1111:30 a.m. Refreshment Break with Exhibitors
The appointment, productive utilization and governance of volunteers requires a planned and organized effort. Cindy Hilsheimer, managing principal of BeecherHill, and chair of the James Foundation Board, will discuss how to enrich volunteer boards through fundamental institution and signicant enhancements in structure, recruitment, expectations, engagement and evaluation. Cindy will explain how this exercise can help make a board and its volunteers experiences more rewarding and meaningful while simultaneously building fundraising support and awareness for the cancer program at Ohio State. Speaker: Cindy Hilsheimer Managing Principal, BeecherHill Chair, James Foundation Board

THURSDAY, APRIL 24
11:30 a.m.12:45 p.m.
SESSION 2
Track 3
22:45 p.m. Dessert With the Exhibitors 34:30 p.m.
34:30 p.m.
SESSION 3
Track 2
Working With Faculty to Achieve Philanthropic Success

Learn how to tap into your faculty members strengths and value to your institution to achieve philanthropic success. Panelists will share outstanding examples of engaging faculty to identify, cultivate and steward current and prospective donors. Tips will be shared about making effective use of faculty time and managing their expectations. Speakers: Angela Querfeld Director, Strategic Community Outreach OHSU Knight Cancer Institute Alexandra Carter Chief Development Officer, Academic Institutes Cedars-Sinai Medical Center
SESSION 3
Track 1
Innovative Strategies for Philanthropy
Reconnecting, Remembering and Renewing: Reengaging Your Memorial Donors
First-time cancer gifts are often memorial/tribute gifts due to a cancer experience. These gifts constitute a signicant portion of annual gifts in a single year. This presentation will discuss the results of a pilot project intended to encourage memorial/tribute gift donors to become consistent annual fund donors. It will also discuss communication strategies for development officers to use when engaging tribute donors and families. Speakers: Katie Schutt Assistant Director of Development Yale Cancer Center Sue Frankenbach Senior Project Manager Yale Cancer Center
How can you strategically engage entrepreneurs, CEOs and other corporate leaders in your community to be your philanthropic partners? Learn how to create an outreach portfolio that is outside the box and complements your grateful patient fundraising to raise critical resources for basic and translational science and cancer center priorities. Speakers: Susan Dolbert, PhD Vice President Fred Hutchinson Cancer Research Center Center Young Innovators Evelyn Schwartz Director of Leadership Giving & Philanthropic Outreach Abramson Cancer Center University of Pennsylvania Tricia Bruning Senior Executive Director of Development, Principal Gifts Officer Abramson Cancer Center University of Pennsylvania
12 p.m.
LUNCH
Lisa Considine Award/Business Meeting
This event is proudly sponsored by True Sense. The highlight of the luncheon will be the presentation of the inaugural Lisa Considine Award, which recognizes service to NACCDO and its membership. Lisa was a longtime NACCDO member whose tenure included presidency of the organization. The Lisa Considine Service Award is NACCDOs tribute to a wonderful colleague and exceptional leader who passed away from multiple myeloma in February 2013. The luncheon will also serve as the annual NACCDO business meeting and will include a brief update on NACCDO benet programs, election of board members and officers, and a preview of the 2015 conference at Yale University. Speakers: Debbie Dibbert Chair, NACCDO Director of External Affairs UNC Lineberger Comprehensive Cancer Center Jana Sharpley, CFRE Executive Director of Development Washington University School of Medicine Alvin J. Siteman Cancer Center

THURSDAY, APRIL 24
34:30 p.m.
FRIDAY, APRIL 25
56:30 p.m. Exhibit Hall Open 7 p.m. COSI Center of Science and Industry Reception and Dinner
This event is proudly sponsored by Grizzard.
Photo credit: COSI - Center of Science and Industry Facebook
SESSION 3
Track 3
7:308:30 a.m. Exhibit Hall Open and Breakfast 8:4510 a.m.
Emotional Drivers Increasing Giving from Volunteer-led Events
SESSION 4
Track 1
Presenters will discuss how development staff can inspire volunteer event leaders to grow events using unique strategies. Panelists represent both freestanding and matrix centers. Panelists will share a successful community partnership program and look at a courting process designed to illustrate the emotional drivers that inuence giving. Two of the presenters are donor/volunteers. One will discuss her decision to partner with Cedars-Sinai and the international reach that her event now enjoys. The other will share how he helps staff approach next stepsconverting third-party event registrants to major gift donors. Speakers: Kim Collins Director of the Community Partners Program, The Ohio State University Comprehensive Cancer Center James Cancer Hospital and Solove Research Institute Jennifer Hickok Director, Special Events and Corporate Partners Roswell Park Alliance Foundation Roswell Park Cancer Institute Kelli Sargent Senior Team Lead and Producer/run for her, Founder Cedars-Sinai Medical Center Mark Puskarich President, Non-Prot A Christmas to Cure Cancer, Inc. Moderator: Jana Sharpley, CFRE Executive Director of Development Washington University School of Medicine Alvin J. Siteman Cancer Center
Annual Gifts/HIPAA
This past year, revisions were made to HIPAA legislation that allow for more exibility in identifying prospects. An increasing number of prospects for specic cancer types is having a benecial impact on the ability of development offices to seek and obtain gifts. Speakers: Ellen Stier Senior Director of Development Sidney Kimmel Comprehensive Cancer Center Johns Hopkins Sara Kelly Silacci Senior Managing Director of Development Massachusetts General Hospital Track 2
Planned Giving
This will be a look at the best practices at Memorial Sloan Kettering for identifying new planned gifts and prospects through various avenues, including targeted marketing, proactive outreach, events and stewardship. Speaker: Stacy Angarola Senior Planned Giving Officer Memorial Sloan Kettering

FRIDAY, APRIL 25
8:4510 a.m. 10:3011:45 a.m. 10:3011:45 a.m.
SESSION 4
Track 3
SESSION 5
Track 1
SESSION 5
Track 2
Transformational Gifts: How You Can Create the Environment and Culture for Success
Presenters will share case studies to demonstrate how to generate, implement and secure transformational gifts. They will also provide concrete steps you can begin to implement right away, suggest effective processes to generate ideas and engage faculty, and dene what you need to be successful and what to do if you dont have what you need. Speakers: Michael Faber Assistant Vice Chancellor, University Development University of California, San Francisco William A. Watson Founding Member of NACCDO
Marketing and Development Working Together Aspirational and Inspirational Case Studies
Benchmarking
Creating compelling case statements. Developing exciting campaign materials. Translating complex scientic projects into fundable proposals. Drafting talking points for leadership and board members. These are just a few of the items that require a collaborative and collegial working relationship with your PR and marketing colleagues. Learn rsthand about the keys to developing a successful and sustained partnership with your PR and marketing department from examples and case studies in matrix and stand-alone centers. Speaker: Suzanne Grant Director of Public Relations and Strategic Communications H. Lee Moffitt Cancer Center
This interactive session will present the results of the 2014 NACCDO Benchmarking Survey & Report, an annual survey of NACCDO members for the purpose of reviewing, analyzing and comparing giving trends at NCI-supported cancer centers across the country. Through an overview of trends, panel discussions and Q&A, the session will provide a better understanding of how the survey can be useful to each NACCDO member organization. The NACCDO Benchmarking Survey & Report is the only annual review of giving trends at cancer centers across the United States and has become an invaluable resource for development officers. The 2014 report includes comparative data on overall fundraising, giving by source and type, campaign activity and strategic investments by peer institutions. Speakers: Anthony Moye Director, Development Memorial Sloan Kettering Cancer Center Suzanne Teer Executive Director of Development Helen Diller Family Comprehensive Cancer Center University of California, San Francisco Ellen Stier Senior Director of Development Sidney Kimmel Comprehensive Cancer Center Johns Hopkins Nicole Thigpen Chief Strategy Officer CCS
1010:30 a.m. Refreshment Break With Exhibitors 10:30 a.m. Exhibit Hall Closed

FRIDAY, APRIL 25
10:3011:45 a.m. 12:001:15 p.m.
SESSION 5
Track 3
PLENARY #2
This session is proudly sponsored by CCS.
Foundations and Research Working Together
Directors Overview
At stand-alone research centers, interactions with faculty can require an understanding of sometimes sophisticated scientic concepts. Increasingly, former scientists themselves are turning toward careers in development. Elizabeth Prescott, PhD, is the director for corporate and foundation relations at Fred Hutchinson Cancer Research Center. She will discuss how translating a career at the bench has fostered closer collaboration with faculty who now, more than ever, are seeking private funding sources. Speakers: Elizabeth Prescott, PhD Director of Corporate and Foundation Relations Fred Hutchinson Cancer and Research Center Shaina Sine Grant Writing Officer H. Lee Moffitt Cancer Center Brian Springer, MHA Vice President of Research Administration H. Lee Moffitt Cancer Center
With more than 300 cancer researchers from 12 of The Ohio State Universitys 14 colleges and more than 200 sub-specialized oncologists, the cancer program at Ohio State is the nations only NCI-designated comprehensive cancer center with a freestanding cancer hospital aligned with a leading academic medical center on the campus of one of the nations largest public universities. Leveraging that incomparable depth and breadth, we strive daily to create a cancer-free world. Learn about this amazing institution, the discoveries and clinical care, and take a sneak peek into the 21st century cancer hospitalthe new James Cancer Hospital and Solove Research Institute, opening late in 2014. Speaker: Michael A. Caligiuri, MD Director, The Ohio State University Comprehensive Cancer Center CEO, James Cancer Hospital and Solove Research Institute
Attendees can enjoy a tour of one of the following Ohio State University hot spots: A behind-the-scenes, hard-hat tour of the new James Cancer Hospital and Solove Research Institute, scheduled to open in December 2014 T he beautiful, state-of-the-art Stefanie Spielman Comprehensive Breast Center T he Ohio State University main campus, one of Americas largest and most comprehensive college campuses
6:309:30 p.m. The Columbus Zoo and Aquarium Reception and Dinner
This event is proudly sponsored by Amergent.

Photo credit: Columbus Zoo
Living With Passion

SATURDAY, APRIL 26
89 a.m. Breakfast Roundtables 10:3011:45 a.m.
Enjoy breakfast discussions on a wide range of topics! There will be something for everyone, including tribute gift programs, board management, working with oncology nurses, tips for those starting in cancer development, major gift portfolio management and thirdparty fundraising.
SESSION 7
Track 1
Kaleidoscope Messaging: Effective Communication Across the Donor Spectrum
9:0010:15 a.m.
SESSION 6
Track 1
Inspirational and Informative Lessons Learned from Leaders in Our Field. Best Practices for Development Professionals at Any Cancer Center
Learn from your colleagues at Memorial Sloan Kettering Cancer Center, MD Anderson and the OHSU Knight Cancer Institute the best practices for development professionals from three perspectives: dreaming big; being more practical at times; and putting the icing on the cake. Speakers: Pat Mulvey Vice President for Development MD Anderson Cancer Center Rachel Hunsinger Senior Director of Development OHSU Knight Cancer Institute Anthony Moye Director, Development Memorial Sloan Kettering Cancer Center
Do you use the same communication style to reach your legislators as you do your young professionals? What about your cancer centers faculty? Or major gift prospects? Find the intersection between what you want to say and what your different donors are interested in hearing. We will use interactive exercises to help you deliver your message to various audiences in a compelling way. Forget the canned elevator speech or copythis session will help you transform your mission and key messaging to create a relevant message for each audience, resulting in donors who are more highly engaged and better advocates for your mission. Speakers: James Wasilewski, MBA Assistant Director of Annual Giving and Development Operations VCU Massey Cancer Center Julie Dillon Director of Development Communications VCU Massey Cancer Center Track 2
Crowdfundraising
Crowdfunding: What is it, and should your cancer center join in on the latest buzz word to drive donations? Learn what crowdfunding is, how it works and the online options available, and what criteria cancer centers should use to determine their participation. This session will provide you with the information needed to understand this new online tool in capturing donations. Speakers: Cindy Eller Vice President, Development Roswell Park Cancer Institute Karen Cincotti Assistant Director Web IT Operations Roswell Park Cancer Institute
10:1510:30 a.m. Mid-Morning Break

PA N S E S S I O N S
WEDNESDAY, APRIL 23
9 a.m.4 p.m. Be an Expert on Working With Experts: PAN Pre-Conference Workshop 24 p.m. Inaugural Executive Pre-Conference Session for Senior Leaders in PAN: The Changing Landscape of Cancer Research and Care Delivery; A Discussion With Cancer Center Directors (by invitation only) 56 p.m. Cancer 101
Theyre smart about their subjects. Youre smart about communications, fundraising or public affairs. So why isnt your work with experts working? When your companys or organization's experts overuse technical language, blow off media interviews, sabotage your training sessions or are too afraid theyll fail, its time to take action. In this train-the-trainers session designed specically for communications pros, youll learn: How to anticipate your experts default communications style, how to help them see it and how to show them what public and media audiences want instead; Why they dont need to dumb down their information to communicate clearly (and how to handle other common objections they raise); How to assess your experts skills and training needs, to help you approach coaching in savvy ways; How to handle hands-on feedback to smart people, pushback and Q&A when you're training experts. Find out what they dont knowbut wont tell youand how to x that. This is a unique professional development opportunity that will take what you already know and build insights, ideas and new information around that knowledge. Youll leave a more thoughtful communicator, better able to get the most out of your relationship with the experts youre bringing forward in public settings. The day includes hands-on training and active participation from all attendees, and the small-group setting will allow you to raise questions and discuss issues youre facing with experts you are coaching. At lunch, well do a popular anything-goes question session, The doctor is in, to be sure you get answers to all your questions. No need to take notes: Youll get an email with all the links, resources and pointers you need to sum up the session resources you can use again and again. Speaker: Denise Graveline President Dont Get Caught
We are pleased to offer senior level communications and marketing professionals the rst annual pre-conference session to focus on the strategic outlook for cancer centers and the ability of communications and marketing leaders to inuence organizational change and direction. These retreats will offer communications and marketing executives insights from cancer center leaders and industry experts, with ample opportunity for dialogue and problem solving. This year, we have the honor of hosting a panel of cancer center directors, facilitated by Michael A. Caligiuri, MD, director of The Ohio State University Comprehensive Cancer Center. Panelists will discuss the changing landscape for cancer research and care delivery.
67:30 p.m. Opening-Night Reception
45 p.m. Update on PAN Business
Join your colleagues on your rst evening to enjoy mingling, drinks, hors doeuvres and opening remarks.
PAN Chair Vanessa Wasta will provide an update on PAN business, including a budget report and progress in providing PAN members with benchmarking data through newly centralized membership information. Speaker: Vanessa Wasta Chair, NCI PAN Steering Committee Associate Director, Media Relations and Web Projects Johns Hopkins Kimmel Cancer Center
8 p.m. Dine Around
Sign up for a taste of Columbus nest restaurants serving cuisines ranging from American to Italian, and everything in between.
Update From the National Cancer Institute
NCI communication efforts focus on showcasing the important contributions of federally funded cancer research. The cancer centers play a major role in telling that story. This session will provide an overview of the NCIs communication priorities with a focus on grantee collaboration opportunities. If there are any NCI organizational updates (including budget and leadership changes), they will also be covered in this session. Shannon P. Hatch Public Affairs Specialist Office of Media Relations National Cancer Institute Peter Garrett Senior Adviser for Communication Office of the Director National Cancer Institute

THURSDAY, APRIL 24
7:308:30 a.m. Exhibit Hall Open and Breakfast 8:459:45 a.m. 1011 a.m. 1011 a.m.
SESSION 1
Track 1
SESSION 1
Track 2
PLENARY #1
Volunteerism and Cancer Philanthropy
Volume to Value: The Changing Healthcare Landscape for Marketers
A key to a successful nonprot is the strength of its volunteers. These individuals offer their time, talent and treasures to fullling an organizations mission. Their passion lends a hand in increasing awareness and philanthropic support for an organization. Volunteers provide not only personal nancial support, but also guidance, vision and leadership within their social networks and community. Cheryl Krueger is a trailblazer in the Columbus, Ohio community as the founder and former president and chief executive officer of Cheryl & Co., a cookie, gourmet and gift basket retailer. When it came to promoting her product and brand, Cheryl used her beliefs in innovation and creativity, along with a keen sense for knowing what the customer wants, to turn a single cookie store into a $50 million corporation. Cheryl is also a seasoned volunteer, especially as it relates to the Arthur G. James Cancer Hospital and Richard J. Solove Research Institute and its vision to create a cancer-free world. Cheryls work experience, entrepreneurial knowledge, operations and marketing expertise, as well as her affinity to the cancer program at Ohio State, has helped in raising nancial assistance and awareness. Cheryl is more than a volunteer; she is a long-term partner and an all-star advocate committed to the success of The James. Speaker: Cheryl Krueger Founder and Former President and CEO Cheryl & Co. CEO, KRUEGER+Co. Consulting, LLC
We are entering a rapidly evolving healthcare landscape in which the focus for cancer marketers will increasingly shift away from just driving volume toward demonstrating value to patients, referring physicians and payers. Value can be dened in many ways, including improved quality, reduced cost and enhanced patient experience. This thought-provoking session will address the big picture of healthcare reform as well as the impact of new oncology-specic payment models on cancer marketing strategy and business development. Through case studies, the talk will also provide examples of strategies that organizations have used to differentiate and grow their oncology programs. You won't want to miss this important session presented by one of the country's leading healthcare strategy companies whose bold and creative thinking helps healthcare organizations make informed decisions and move faster and smarter. Speaker: Trever Burgon, PhD Vice President, Cancer Intelligence Sg2 Healthcare Intelligence
Demonstrating and Generating PR Value Simply and Inexpensively
Two of public relations greatest challenges are to communicate value and to quantify a positive return-on-investment. And yet, despite many advances in methodology and technology, many PR practitioners seem unwilling to respond effectively. By doing so, they weaken the profession. In this session, you will learn simple and inexpensive ways to uncover the often secret value equation within your own organization to dene and clearly demonstrate value. At the same time, you will hear how you can demonstrate and generate a positive nancial return on your organizations investment in public relations. Using case studies of several global companies, the session focuses on traditional and social media analysis that, among many options for public relations measurement, uniquely reects both the current landscape and trends shaping the future. Speaker: Mark Weiner CEO PRIME Research, LP
1111:30 a.m. Refreshment Break With Exhibitors
9:4510 a.m. Networking Break With Exhibitors

THURSDAY, APRIL 24
11:30 a.m.12:45 p.m. 1:001:45 p.m. 2:304:30 p.m.
SESSION 2
Track 1
LUNCH
Track 1
SESSION 3
Track 2
ROI This: What Have You Done Lately, Marketing Director?

Sure, its hard to have a marketing conversation these days without hearing ROI-this and ROI-that. It is, after all, one of todays most beloved business buzz terms. And of course top management wants the nancial bottom line on marketings contribution to business goals, and ROI is a handy yardstick. But what does ROI mean? How do you do it? What do you need to include? In our environment, you have to think about your marketing objectives as well as your branding, feedback from your customers, and more when you determine how to justify your marketing existence. Learn how two organizations develop a robust marketing ROI approach. Learn what data they capture and how they use it to understand how marketing is driving business results. Speakers: Angela Ferris Chambers Manager, Market Research and Customer Relationship Management BJC Healthcare Cara Zorzi Marketing Director MD Anderson Cancer Center Track 2
Chew on These Challenges: Savory Solutions for PAN Members
Lisa Bailey and Tara Yates will present several marketing and communications challenges from member institutions. We will present the solution and ask the audience for ideas as well. We will invite new challenges to be presented for the group to solve. Speakers: Lisa Bailey Director of Social Networking Fox Chase Cancer Center Tara Yates Director of Public Affairs Roswell Park Cancer Institute
Hit Me With Your Best Shot: Best Practices in Marketing & Public Relations
Curious about how others are dealing with challenges similar to yours? Four PAN experts will briey highlight their knowledge and experience in mobile apps, cultivating journalists via social media, and affiliation branding, then open the session for questions and discussion. The real stars of this session are the participants. Speakers: Peter Garrett Senior Adviser for Communication Office of the Director National Cancer Institute Nancy Jensen Chair, Division of Public Affairs Mayo Clinic Cancer Center Cynthia Manley Director of Content Strategy Vanderbilt University Medical Center Chris Shilling Deputy Director for Operations and Marketing Stephenson Cancer Center University of Oklahoma Moderator: Staci Vernick Vice President, Communications Christiana Care Health System
22:45 p.m. Dessert With the Exhibitors 2:304:30 p.m.
SESSION 3
Track 1
The Wild Wild West of Public Affairs
Physicians as Customers: Building an Integrated Strategic Plan
Back by popular demand, this session is designed for you, run by you and features your questions and answers. Come prepared to ask, answer and interact with your peers during this open discussion of burning questions and best practices in media relations, social media and the Web. Moderators: Nicole Fawcett Manager of Cancer Communications University of Michigan Comprehensive Cancer Center Tara Yates Director of Public Affairs Roswell Park Cancer Institute
Engaging your referring-physician audience is a critical component to cancer marketing success. In this session we will explore best practices for building an integrated marketing plan to reach physicians, including tools to segment your physician customers and techniques to increase referral loyalty. Speaker: Jane Thornhill Administrative Director Henry Ford Hospital/ Henry Ford Medical Group Josephine Ford Cancer Institute
56:30 p.m. Exhibit Hall Open 7 p.m. COSI Center of Science and Industry Reception and Dinner
This event is proudly sponsored by Grizzard.

FRIDAY, APRIL 25
7:308:30 a.m. Exhibit Hall Open and Breakfast 8:4510 a.m. 10:3011:45 a.m. 12:151:15 p.m.
SESSION 5
Track 1
PLENARY #2
This session is proudly sponsored by CCS.
Branding Integration: Before and After
Directors Overview
SESSION 4
Track 1
Driving Accrual to Clinical Trials
Driving clinical trial accrual requires a focus on external marketing and communications as well as the internal culture of your cancer center. This session will focus on best practices for increasing accrual across a range of resources, from large investment to low-hanging fruit. Speakers: Vicky Agnew Director, Strategic Communications Hollings Cancer Center Medical University of South Carolina Suzanne Grant Director of Public Relations and Strategic Communications H. Lee Moffitt Cancer Center
Integrating your brands value proposition into all aspects of a marketing campaign can drastically affect the campaigns success. Every detail can impact your brands perception the little things count! In this session we will explore a beforeand-after case study of how extra attention to branding can go a long way. Speaker: Steven A. Davis CEO and Chairman of the Board Bob Evans Farms, Inc. Track 2
With more than 300 cancer researchers from 12 of Ohio States 14 colleges and more than 200 sub-specialized oncologists, the cancer program at Ohio State is the nations only NCI-designated comprehensive cancer center with a freestanding cancer hospital aligned with a leading academic medical center on the campus of one of the nations largest public universities. Leveraging that incomparable depth and breadth, we strive daily to create a cancerfree world. Learn about this amazing institution, the discoveries and clinical care, and take a sneak peek into the 21st century cancer hospitalthe new James Cancer Hospital and Solove Research Institute, opening in late 2014. Speaker: Michael A. Caligiuri, MD Director, The Ohio State University Comprehensive Cancer Center CEO, James Cancer Hospital and Solove Research Institute
Covering the Cancer Center Beat
1010:30 a.m. Refreshment Break With Exhibitors 10:30 a.m. Exhibit Hall Closed
Important cancer research discoveries and innovative clinical care occur at our cancer centers regularly. But how do you uncover the latest research ndings your members have discovered or the latest patient-care offerings? This session will focus on how communicatorsat both research and clinical cancer centerstap into resources to generate internal and external stories about science and patient care. Speakers: Joyce Peterson Public Information Manager The Jackson Laboratory Amanda Harper Director of Media Relations The Ohio State University Comprehensive Cancer Center James Cancer Hospital and Solove Research Institute Teresa Herbert Senior Media Relations Specialist Dana Farber Cancer Institute
Living with Passion

FRIDAY, APRIL 25
Attendees can enjoy a tour of one of the following Ohio State University hot spots: A behind-the-scenes, hard-hat tour of the new James Cancer Hospital and Solove Research Institute, scheduled to open in December 2014 The beautiful, state-of-the-art Stefanie Spielman Comprehensive Breast Center The Ohio State University main campus, one of Americas largest and most comprehensive college campuses
SPONSORS
Presenting Sponsors:
Platinum Sponsor:
6:309:30 p.m. The Columbus Zoo and Aquarium Reception and Dinner
This event is proudly sponsored by Amergent.
SATURDAY, APRIL 26
78 a.m. Breakfast 8:0010:45 a.m.
Gold Sponsors:
SESSION 6
Track 1
Strategic Application of Digital Media in Oncology Marketing and Communications
In the rst part of the session we will hear from experts on strategies for creating Web content strategy and integrating digital across marketing, PR and communications. After a short break, we will return and hear how these best practices can be applied in cancer. Speakers: Lee Aase Director Mayo Clinic Center for Social Media Debra Loggia Head of Business Development North Point Solutions
Silver Sponsors:
AACR Advancement Resources Cure Media Epsilon Harris Connect, LLC Heaton Smith Intellisphere Media Source Mobile First Health Monigle Associates NorthPoint Digital Q\RuffaloCODY Spectrio Thompson & Associates

SPECIAL EVENTS
WEDNESDAY, APRIL 23 THURSDAY, APRIL 24
Photo credit: COSI - Center of Science and Industry Facebook
FRIDAY, APRIL 25
Photo credit: Columbus Zoo
Opening-Night Reception
Join your colleagues on your rst evening to enjoy mingling, drinks, hors doeuvres and opening remarks. This event provides a great opportunity to meet and network with new colleagues and catch up with those youve known for years.
COSI Center of Science and Industry Reception and Dinner

This event is proudly sponsored by Grizzard. Ranked the No. 1 science center in the country for families by Parents Magazine, COSI - Center of Science and Industry brings science to life with more than 300 interactive exhibits throughout its discovery-based and themed exhibition areas. Its setting in downtown Columbus, combined with its unique architecture, world-class exhibits and a mission to inspire, make COSI - Center of Science and Industry a venue of unmatched value.
The Columbus Zoo and Aquarium Reception and Dinner
This event is proudly sponsored by Amergent. Be sure to pack your safari attire as attendees will be transported to The Columbus Zoo and Aquarium, ranked the No. 1 zoo in the nation by USA Travel Guide. Guests can enjoy cocktails in the Discovery Bay region of the zoo before dinner. This region includes the Discovery Reef Aquarium, The Manatee Coast and the Penguin Habitat. After the reception, dinner will be served in an indoor/ outdoor heated pavilion along the banks of the Scioto River, where attendees will also enjoy a live animal presentation. Transportation will be provided to and from the zoo.
Dine Around
Sign up for a taste of Columbus nest restaurants serving cuisines ranging from American to Italian, and everything in between. A list of all the restaurants is located on the conference registration website: cancer.osu.edu/NACCDOPAN.
Conference attendees and guests will enjoy cocktails in two of the classic exhibit areas, LIFE and PROGRESS. After the reception, dinner will be served in the atrium, where attendees will also enjoy a live science demonstration. Transportation will be provided to and from the event.

R E G I S T R AT I O N & AC C O M M O DAT I O N S
Registration
We welcome you to the 2014 NACCDO/PAN Annual Conference. Early registration is encouraged. Registration Fees: NACCDO/PAN Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $325 The fee includes all daily sessions, continental breakfast, lunch and the cost of attending the opening-night reception, COSI - Center of Science and Industry and The Columbus Zoo and Aquarium. Non-Member . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $425 The non-member rate is for attendees who are PAN/NACCDOeligible or registered sponsors who opt to bring more staff than allotted in their sponsorship package. Additional Opportunities The fees for these events are in addition to the above conference fee: NACCDO Chief Development Officer Retreat . . . . . . . . . . . $100 The fee includes dinner on Tuesday and a plated breakfast on Wednesday. PAN Pre-conference Workshop: Be an Expert on Working with Experts . . . . . . . . . . . . . . . . . . $125 Guest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $95 The guest rate is for adult children, spouses and partners of a registered attendee or sponsor. This rate will allow them to participate in the evening activities. Registration Deadline is Tuesday, April 1, 2014 Checks can be made payable to the OSUCCC James. (Please include NACCDO/PAN Conference in the memo line.) For more information or to send a check, please contact: Sarah E. Schmidt, CMP The Ohio State University Comprehensive Cancer Center James Cancer Hospital and Solove Research Institute 650 Ackerman Road, Suite 353 Columbus, OH 43202 Registration and conference information are available online at: cancer.osu.edu/NACCDOPAN
Accommodations
Photo credit: Hilton
Hilton Columbus Downtown 401 North High Street Columbus, Ohio USA 43215 Tel: 614-384-8600 Fax: 614-484-5219
Transportation
Please take a taxi to and from the hotel when arriving and departing Columbus. The Hilton Columbus Downtown is approximately eight miles (11 minutes) from Port Columbus International Airport (CMH). Typical minimum charges start at $25. American Blue Cab is contracted with the Hilton to offer a at rate of $18 from the airport to the hotel. Visit americanbluecab.com to schedule a pick-up time. Directions From Port Columbus International Airport: Exit airport to slight right-Sawyer Road, straight to I-670/Columbus. Merge onto I-670 West; take the Third St/US-23 South Exit (exit 4B on left). Make slight left onto Third St. Turn right on E. Spring St. Turn right on N. High St. The hotel is on your left. From I-71: Exit Broad Street and travel west to High St. Travel north on High St. to Nationwide Blvd. Hotel is on west side of street. From I-670: Exit on 3rd Street. Turn right onto Spring St. and follow to High St. Turn right onto High St. and travel north to Nationwide Blvd. Hotel is on northwest side of High St. at intersection of Nationwide Blvd. All other transportation required for conference events will be provided. The Hilton is in the Arena District of Downtown Columbus, within walking distance of many unique dining, shopping and entertainment destinations.
The Hilton Columbus Downtown hotel offers a contemporary presence in the eclectic urban hub of Columbus, reecting the spirit and energy of the area. This Columbus, Ohio hotel is within walking distance to more than 300 dining and entertainment venues. Enjoy a stunning art collection that comprises more than 150 original pieces by central Ohio artists, featured throughout the hotel. The artwork is displayed in function space, guest rooms and public areas of the hotel, sparking the imagination while enhancing a distinctive cultural experience. Enter the main hotel lobby and you will nd an atmosphere representative of the Short North Arts District: artsy, fashionable and beautifully unique. A spiral staircase leads to our atrium level, where you will nd dining and tness options. This incredible atrium features a spectacular 15,000 sq. ft. skylight designed to provide a unique indoor/outdoor experience. The hotel offers both king and two queen-bed guest room accommodations, as well as beautifully appointed suites. The hotel leisure amenities include a full-service restaurant serving breakfast, lunch and dinnera coffee bar and lobby lounge, Hilton Fitness, and an indoor pool and whirlpool. A block of rooms has been reserved for April 22 April 27, 2014. The special room rate of $145 per night will be available until April 1 or until the group block is sold out. To book a reservation, please visit cancer.osu.edu/NACCDOPAN. Group Name: NACCDO-PAN Group Code: NACPAN


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2014 NACCDO/PAN ANNUAL CONFERENCE

April 2326, 2014 // Columbus, Ohio

2014 NACCDO/PAN Annual Conference

Columbus A Smart Fashion Capital That Loves To Try New Things

2014 NACCDO/PAN ANNUAL CONFERENCE

1:454:45 p.m. Hospital and Campus Tours

Living With Passion

2014 NACCDO/PAN ANNUAL CONFERENCE

Volunteerism and Cancer Philanthropy

67:30 p.m. Opening-Night Reception

8 p.m. Dine Around

2014 NACCDO/PAN ANNUAL CONFERENCE

The Challenges of Collaborative Development in a Matrix Cancer Center

State of the Industry

Using Analytics to Increase Efficiencies of Portfolio Growth and Management

Integrating Social Media and Direct Mail

1111:30 a.m. Refreshment Break with Exhibitors

2014 NACCDO/PAN ANNUAL CONFERENCE

22:45 p.m. Dessert With the Exhibitors 34:30 p.m.

Working With Faculty to Achieve Philanthropic Success

Innovative Strategies for Philanthropy

Reconnecting, Remembering and Renewing: Reengaging Your Memorial Donors

Lisa Considine Award/Business Meeting

2014 NACCDO/PAN ANNUAL CONFERENCE

7:308:30 a.m. Exhibit Hall Open and Breakfast 8:4510 a.m.

Emotional Drivers Increasing Giving from Volunteer-led Events

2014 NACCDO/PAN ANNUAL CONFERENCE

2014 NACCDO/PAN ANNUAL CONFERENCE

1:454:45 p.m. Hospital and Campus Tours

This session is proudly sponsored by CCS.

Foundations and Research Working Together

This event is proudly sponsored by Amergent.

Living With Passion

2014 NACCDO/PAN ANNUAL CONFERENCE

Kaleidoscope Messaging: Effective Communication Across the Donor Spectrum

10:1510:30 a.m. Mid-Morning Break

2014 NACCDO/PAN ANNUAL CONFERENCE

67:30 p.m. Opening-Night Reception

45 p.m. Update on PAN Business

8 p.m. Dine Around

Update From the National Cancer Institute

2014 NACCDO/PAN ANNUAL CONFERENCE

Volunteerism and Cancer Philanthropy

Volume to Value: The Changing Healthcare Landscape for Marketers

Demonstrating and Generating PR Value Simply and Inexpensively

1111:30 a.m. Refreshment Break With Exhibitors

9:4510 a.m. Networking Break With Exhibitors

2014 NACCDO/PAN ANNUAL CONFERENCE

ROI This: What Have You Done Lately, Marketing Director?

Chew on These Challenges: Savory Solutions for PAN Members

22:45 p.m. Dessert With the Exhibitors 2:304:30 p.m.

The Wild Wild West of Public Affairs

Physicians as Customers: Building an Integrated Strategic Plan

2014 NACCDO/PAN ANNUAL CONFERENCE

This session is proudly sponsored by CCS.

Branding Integration: Before and After

Driving Accrual to Clinical Trials

Covering the Cancer Center Beat

Living with Passion

2014 NACCDO/PAN ANNUAL CONFERENCE