Scribd Logo
Upload

Welcome to Scribd!

  • 43 views

    Value and Advantage

    Uploaded by

    Karen Gutiérrez Ramírez
    Juan Valdez Coffee positions itself as a premium coffee brand targeting consumers who value quality, flavor, and established brands. It focuses on differentiation through product innovation, offering four types of ground coffee varying in roast level and flavor profiles. Prices range from $3.40/200g to $13.40/200g. Juan Valdez emphasizes sustainable farming and innovative production processes to ensure quality while maintaining the distinctive qualities of Colombian coffee.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd

    Value and Advantage

    Uploaded by

    Karen Gutiérrez Ramírez
    43 views5 pages
    Juan Valdez Coffee positions itself as a premium coffee brand targeting consumers who value quality, flavor, and established brands. It focuses on differentiation through product innovation, offering four types of ground coffee varying in roast level and flavor profiles. Prices range from $3.40/200g to $13.40/200g. Juan Valdez emphasizes sustainable farming and innovative production processes to ensure quality while maintaining the distinctive qualities of Colombian coffee.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Juan Valdez Coffee positions itself as a premium coffee brand targeting consumers who value quality, flavor, and established brands. It focuses on differentiation through product innovation, offering four types of ground coffee varying in roast level and flavor profiles. Prices range from $3.40/200g to $13.40/200g. Juan Valdez emphasizes sustainable farming and innovative production processes to ensure quality while maintaining the distinctive qualities of Colombian coffee.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    43 views5 pages

    Value and Advantage

    Uploaded by

    Karen Gutiérrez Ramírez
    Juan Valdez Coffee positions itself as a premium coffee brand targeting consumers who value quality, flavor, and established brands. It focuses on differentiation through product innovation, offering four types of ground coffee varying in roast level and flavor profiles. Prices range from $3.40/200g to $13.40/200g. Juan Valdez emphasizes sustainable farming and innovative production processes to ensure quality while maintaining the distinctive qualities of Colombian coffee.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 5

    VALUE AND ADVANTAGE

    JUAN VALDEZ COFFEE Is worth mentioning that we initially analyzed Britt, Villa Rica and Cocla Coffee competition, based on a concept of segmentation exclusive of ground coffee consumer. owever, this has changed since our new approach is based on position !uan Valdez li"e a fine coffee aimed at those socioeconomic, # segment who aspire to change their habits of consumption of coffee in times to see" $uality, price, great flavor, texture and all under the support of an established brand in the mar"et and is recognized as !uan Valdez. #lso, this segment has been considered as people have a higher fre$uency of consumption due to the growth of the country, their spending and change their life style. %his is attributed to the growing culture of coffee that has developed in recent years. %herefore, the new competition from our coffee !uan Valdez are those are aimed at this segment and offer the same varieties of their competition.

    &e decide to put !uan Valdez because the Company focused on 'ifferentiation, (roduct Innovation and Customer Relationship) based on the new concept of segmentation of people who li"e to drin" a good coffee and the aspiration to consume a $uality product and excellent flavor. *ignificantly, it is about igh +uality coffee, made in Colombia, the country with excellent coffee. !uan Valdez, it is another $uality of coffee of great character, combining dense scents with complex flavors. It has four types, Cumbre, Volcan and Colina. In this way we have between their prices for a bag of -./ gr .y -01 gr, JUAN VALDEZ GROUND COFFEE !uan Valdez Cumbre 2 'escafeinado s3.-4../ !V Colina 2 Balanceado !V 5rg6nico Balanceado -01 gr. !V Volca 2 8xpresso s3.-4../ s3. 1-.7/ s3-4../

    JUAN VALDEZ CUMBRE/ DESCAFEINADO


    #n intense and shoc"ing coffee flavors that is designed to stimulate the senses. %hrough a half point higher roasting is achieved potentiate their attributes and to give an imposing character is immediately on the palate. %his brand is situated between operational efficiency and customer relationship, because over the years has developed a variety of coffee and its $uality products have become emblematic of Colombia and for the world, who are at the forefront of the domestic mar"et and are internationally recognized. #lso, it is a business producing coffee and renowned $uality coffee in the different retailers of the city and in their stores !uan Valdez. AROMA Pronounced ACIDITY MEDIUM / LOW BODY MEDIUM / HIGH

    JUAN VALDEZ COLINA BALANCE


    %he Colombia coffee crop produces a small percentage of grains 9Caracolito:. %hese grains are recognized by their small size and round shape, attributes resulting from the formation of a single seed on the cherry. &e decided to put the brand in operational Efficiency and infrastructure because !uan Valdez Colina, the excellence starts from the tree with the manual selection of the best beans, which pass by innovative logistics and production processes ensuring the best $uality of coffee and "eeping all its $ualities for a rate of perfect coffee.

    AROMA PRO OU !ED ACIDITY MEDIUM BODY "#L# !ED

    JUAN VALDEZ ORGANIC BALANCED 283 GR.


    %his ;//< organic coffee was grown and harvested manually by Colombian coffee growing families who have ta"en to organic farming principles, to the maximum the resources of his

    estate. is respect for nature is reflected in this special coffee flavor balanced with wild notes and lasting flavor. &e decided to put !uan Valdez 5rganic because the company is focused on product inno$ation %ith &echnolo'ical efforts creating a variety of coffee comparable to the best coffee of the growing countries. In terms of differentiation !uan Valdez technology uses the best production of coffee. In addition, Coffee !uan Valdez is "nown for their excellent $uality and variety, is coffee that is signed by the living icon more representative of Colombia, !uan Valdez, who was elected as the .th advertising icon more recognized worldwide for the &ee" #dvertising =#dvertising &ee"> in ?ew @or". AROMA PRO OU !ED ACIDITY MEDIUM BODY MEDIUM

    JUAN VALDEZ VOLCAN ESPRESSO


    # uni$ue combination of Colombian coffees, ideal for preparing espresso. Its attributes include high body, intense aroma and lasting taste, essential features in a perfect espresso. # coffee aromatic notes that surprise the palate.

    AROMA (&RO G # D PRO OU !ED ACIDITY LOW BODY HIGH

    You might also like