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    M.hamza Shahid IDEAS Bahria Uni

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    Muhammad Hamza Shahid
    The document proposes strategies for promoting life insurance through EFU Life. It suggests using stories about families and accidents to show customers why life insurance is important. Outdoor advertising like billboards and road shows are recommended, as well as social media videos on Facebook that are funny, motivational or touching. Interactive campaigns and quizzes in shopping malls could also promote education plans. The key message is to clearly convey the benefits of life insurance for customers through relatable examples.

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    M.hamza Shahid IDEAS Bahria Uni

    Uploaded by

    Muhammad Hamza Shahid
    28 views2 pages
    The document proposes strategies for promoting life insurance through EFU Life. It suggests using stories about families and accidents to show customers why life insurance is important. Outdoor advertising like billboards and road shows are recommended, as well as social media videos on Facebook that are funny, motivational or touching. Interactive campaigns and quizzes in shopping malls could also promote education plans. The key message is to clearly convey the benefits of life insurance for customers through relatable examples.

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    The document proposes strategies for promoting life insurance through EFU Life. It suggests using stories about families and accidents to show customers why life insurance is important. Outdoor advertising like billboards and road shows are recommended, as well as social media videos on Facebook that are funny, motivational or touching. Interactive campaigns and quizzes in shopping malls could also promote education plans. The key message is to clearly convey the benefits of life insurance for customers through relatable examples.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    28 views2 pages

    M.hamza Shahid IDEAS Bahria Uni

    Uploaded by

    Muhammad Hamza Shahid
    The document proposes strategies for promoting life insurance through EFU Life. It suggests using stories about families and accidents to show customers why life insurance is important. Outdoor advertising like billboards and road shows are recommended, as well as social media videos on Facebook that are funny, motivational or touching. Interactive campaigns and quizzes in shopping malls could also promote education plans. The key message is to clearly convey the benefits of life insurance for customers through relatable examples.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    EFU LIFE IDEAS

    Muhammad Hamza Shahid, BBA, reg # 25169 Contact: 0304-7170200 Bahria University Karachi Campus

    The basic Idea:


    I belive that the purpose and reasons for which someone should purchase life insurance should be clear , we should convey the message and make them belive in its importance , no one wants to hear or see your ad unless you are conveying the message in WHAT YOU WILL GET and WHY YOU SHOULD (customer oriented) attitude Instead of what we offer I have seen that until someone gives you alive example of the consequences of any thing the person doesnt becomes serious about it, We sould tell them outspokenly WHY EFU LIFE ZARRORI HAI

    STORIES:
    Well I have got two stories,

    One is about a family, which has grand children to grand parents as members, like a joint family, We can cover all
    aspects of life insurance in that family, from pension funds to education. Its simple, We would start frm elders of family, first grandpa, for grand pa he would tell how the pension fund has helped him through. (despite living with childrens no one wants to be completely dependent on them) Next would be like a civil engineer son of the family who would tell about how efu life health Insurance from his firm helps him do his work enthusiastically without worrying. Then the younger brother, studying in a well reputed university will tell that how efu life education plan bought by his father earlier had helped him through his studies, we would show the father and son toghether. Similarly lets skip to the kids, we will show kids in setting in which they are Studying, let say drawing and then the mother of them comes and says that: efu life education plan ne meri fikar khtm kardi, beti: me bari ho kar doctor banon gi I have purposely put girl child in it because it would promote positive attitude for girls education,

    Second is outspoken kind of, like showing an accident then hospital and focusing the person injured thanking god
    that he had brought efu life, and similarly covering all aspects of efu life.

    OUTDOOR MEDIUM
    Along with billboards, I recommend live advertisement, Just as I have previously said, be out spoken to people so that they can properly understand the importance of efu life, Road shows are also helpful,

    I will recommend ads like following Along with this road shows for different organisations, like companies and universities are also favorable for promoting insurance.

    SOCIAL MEDIA,
    People on social media are more agreeable to viewing and sharing videos, like on facebook people would view and share videos which are funny and motivational or like heart touching, we can make videos on different aspects of life in which we can show importance and motivation for life insurance, Along with we can make keyworded adds so that will be more attractive to people, Adds on facebook and other social media are based on demographics of a person and we can make different segments for those adds like pension funds would be visible to around 30+ age group and so,

    SHOPPING MALLS:
    In shopping malls we can use interactive campaigns like a quiz show for kids for promoting education plan. Andsimilar activities with rewards and gifts, for persons.

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