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    Business: Lakmé Is An

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    ankitabhat93
    Lakmé is an Indian cosmetics brand owned by Unilever that was started in 1952 at the request of Prime Minister Jawaharlal Nehru to produce beauty products domestically. Originally a subsidiary of Tata Oil Mills, Lakmé was named after the French opera Lakmé and is considered a trusted brand that still holds a special place in the hearts of Indian women. It offers a wide range of cosmetics and operates over 110 beauty salons across India.

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    Business: Lakmé Is An

    Uploaded by

    ankitabhat93
    60 views3 pages
    Lakmé is an Indian cosmetics brand owned by Unilever that was started in 1952 at the request of Prime Minister Jawaharlal Nehru to produce beauty products domestically. Originally a subsidiary of Tata Oil Mills, Lakmé was named after the French opera Lakmé and is considered a trusted brand that still holds a special place in the hearts of Indian women. It offers a wide range of cosmetics and operates over 110 beauty salons across India.

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    Lakmé

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    Lakmé is an Indian cosmetics brand owned by Unilever that was started in 1952 at the request of Prime Minister Jawaharlal Nehru to produce beauty products domestically. Originally a subsidiary of Tata Oil Mills, Lakmé was named after the French opera Lakmé and is considered a trusted brand that still holds a special place in the hearts of Indian women. It offers a wide range of cosmetics and operates over 110 beauty salons across India.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    60 views3 pages

    Business: Lakmé Is An

    Uploaded by

    ankitabhat93
    Lakmé is an Indian cosmetics brand owned by Unilever that was started in 1952 at the request of Prime Minister Jawaharlal Nehru to produce beauty products domestically. Originally a subsidiary of Tata Oil Mills, Lakmé was named after the French opera Lakmé and is considered a trusted brand that still holds a special place in the hearts of Indian women. It offers a wide range of cosmetics and operates over 110 beauty salons across India.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Lakm is an Indian brand of cosmetics, owned by Unilever and run by CEO Anil Chopra.

    Lakme started as a 100% subsidiary of Tata Oil Mills (Tomco), part of the Tata Group; it was named after the French opera Lakm, which itself is the French form of Lakshmi, the goddess of wealth, also renowned for her beauty. Indian cosmet Lakme was started in 1952, famously because the then Prime Minister, Jawaharlal Nehru, was concerned that Indian women were spending precious foreign exchange on beauty products, and personally requested JRD Tata to manufacture them in India. Simone Tata joined the company as director, and went on to become its chairman. In 1996 Tata sold off their [1] stakes in Lakm Lever to HLL, for Rs 200 Crore (45 million US$), and went on to create Trent and Westside. Even today, when most multinational beauty products are available in India, Lakme still [citation needed] occupies a special place in the hearts of Indian women. Lakme also started its new business in the beauty industry by setting up Lakme Beauty Salons all over India. Now HUL (Hindustan Unilever Limited) has about 110 salons all over India providing beauty [2] services. Lakme' has been ranked as 47th most trusted brand in India by The Brand Trust Report The company is the title sponsor for Lakme Fashion Week (LFW) a bi-annual fashion event which takes place [3] in Mumbai.

    Business
    Major beauty cosmetics

    Strengths
    Brand name High quality manpower resources Vast range of products and service Unilever global technology capability

    Weaknesses
    High service cost Use or hard chemicals

    THURSDAY, 10 SEPTEMBER 2009

    Brand Story : Lakme

    Half a century ago, as Ind ia took her steps into freedom, Lakme, India's first beauty brand was born. At a time when the beauty industry in India was at a nascent stage, Lakme tapped into what would grow to be amongst the leading, high consumer interest segments in the Indian industry that of skincare and cosmetic products. Armed with a potent combination of foresight,

    research and constant innovation, Lakme has grown to be the market leader in the cosmetics industry. Lakme started as a 100% subsidiary of Tata Oil Mills (Tomco), part of the Tata Group, it was named after the French opera Lakm, which itself is the French form of Lakshmi, the goddess of wealth, also renowned for her beauty. Indian cosmet Lakme was started in 1952, famously because the then Prime Minister, Jawaharlal Nehru was concerned that Indian women were spending precious foreign exchange on beauty products, and personally requested JRD Tata to manufacture them in India. Simone Tata joined the company as director, and went on to become it's chairman. Tata Oil Mills Company (TOMCO) merged with HLL, effective from April 1, 1993. In 1995, HLL and yet another Tata company, Lakme Limited, formed a 50:50 joint venture, Lakme Lever Limited, to market Lakmes market-leading cosmetics and other appropriate products of both the companies. Subsequently in 1998, Lakme Limited sold its brands to HLL and divested its 50% stake in the joint venture to the company. Even today, when most multinational beauty products are available in India, Lakme still occupies a special place in the hearts of Indian women.

    Contemporary Indian beauty expert Lakm continuously innovates to offer a wide range of high performance and world class color cosmetics, skincare products, and beauty salons. Combining international cosmetic technology with an in-depth understanding of the Indian womans needs, Lakm also offers its consumers a comprehensive beauty experience through its products and services at the Lakm Salons and Studios.

    KEY FACTS

    Lakme was the country's first cosmetic brand to introduce make up to Indian women and takes pride in being the expert on Indian Beauty for over 50 years It is a complete beauty brand spanning colour cosmetics & skin care and extending to beauty services through the network of Lakme Beauty Salons. Its bond with beauty and fashion is manifested through the Lakme Fashion Week, which is now the largest fashion event of its kind in the country.

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