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    Lakme

    Uploaded by

    JyotiRana
    lakme ppt

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    Lakme

    Uploaded by

    JyotiRana
    34 views9 pages
    lakme ppt

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    lakme ppt

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    lakme ppt

    Copyright:

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    Download as pptx, pdf, or txt
    34 views9 pages

    Lakme

    Uploaded by

    JyotiRana
    lakme ppt

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    Presentation on:

    Lakme

    ABOUT THE COMPANY:


    Lakme founded in 1973 is an
    Indian brand of cosmetics,
    owned by Hindustan Unilever
    and run by CEO Pushkaraj
    Shenai.
    Lakme started as a 100%
    subsidiary of Tata Group.
    Tatas entered into a 50-50
    joint venture with Hindustan
    Lever Limited in 1995.
    In 1998 Tata sold off their
    stakes in Lakme Lever to HLL,
    for Rs 200 Crore.

    INTRODUCTION
    The name Lakme is borrowed
    from Lakshmi, the name of the
    priestess.
    The rate is high in the skin-care
    segment as compared to colour
    cosmetics.
    In the skin-care segment, price and
    volume played an equal role in value
    growth.
    Lakme has a range of beauty
    products to offer to its consumers.

    Competitors of lakme
    Major Multinational companies such as: REVLON
    YARDLY
    GARNIER
    LOREAL
    PONDS

    DISTRIBUTION CHANNELS
    There is a significant change in market distributional
    channel of cosmetic products.
    Distribution places are: Hyper market.
    Super market.
    Departmental stores.

    Lakme distribution merged with Hindustan Unilever and have three


    thousand distributers around the country.

    products
    Lakme Fruit Blast
    Face Wash

    Lakme Discover Glow

    Lakme Night Fever


    summer

    Lakme perfect Readience fairness


    range

    Cleansers

    Moisturisers

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