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    Öreind - Merayakan Ulang Tahun Ke-25: Agen Besar TV Digital, Iceland Laporan Perusahaan

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    Alexander Wiese
    Öreind is a two-person digital TV wholesaler located in Iceland that is celebrating its 25th anniversary. It focuses on installing satellite dishes, terrestrial antennas, and repairing home electronics. While satellite installation was previously their largest segment, Öreind is now focusing more on IPTV components and systems to drive future business growth as digital terrestrial TV expands in Iceland with the introduction of DVB-T2. The company aims to continue adapting to changes in the TV market while maintaining satellite as a core part of their business.

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    Öreind - Merayakan Ulang Tahun Ke-25: Agen Besar TV Digital, Iceland Laporan Perusahaan

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    Alexander Wiese
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    Öreind is a two-person digital TV wholesaler located in Iceland that is celebrating its 25th anniversary. It focuses on installing satellite dishes, terrestrial antennas, and repairing home electronics. While satellite installation was previously their largest segment, Öreind is now focusing more on IPTV components and systems to drive future business growth as digital terrestrial TV expands in Iceland with the introduction of DVB-T2. The company aims to continue adapting to changes in the TV market while maintaining satellite as a core part of their business.

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    oreind

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    Öreind is a two-person digital TV wholesaler located in Iceland that is celebrating its 25th anniversary. It focuses on installing satellite dishes, terrestrial antennas, and repairing home electronics. While satellite installation was previously their largest segment, Öreind is now focusing more on IPTV components and systems to drive future business growth as digital terrestrial TV expands in Iceland with the introduction of DVB-T2. The company aims to continue adapting to changes in the TV market while maintaining satellite as a core part of their business.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    28 views4 pages

    Öreind - Merayakan Ulang Tahun Ke-25: Agen Besar TV Digital, Iceland Laporan Perusahaan

    Uploaded by

    Alexander Wiese
    Öreind is a two-person digital TV wholesaler located in Iceland that is celebrating its 25th anniversary. It focuses on installing satellite dishes, terrestrial antennas, and repairing home electronics. While satellite installation was previously their largest segment, Öreind is now focusing more on IPTV components and systems to drive future business growth as digital terrestrial TV expands in Iceland with the introduction of DVB-T2. The company aims to continue adapting to changes in the TV market while maintaining satellite as a core part of their business.

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    of 4

    Laporan Perusahaan

    Agen Besar TV Digital, Iceland

    reind merayakan ulang tahun ke-25

    Sukses di segmen elektronik rumah tangga Seluruh bahan instalasi antena selalu ada di stok Fokus pada IPTV untuk pengembangan bisnis yang berkelanjutan Ruang perbaikan yang memadai untuk perangkat elektronik rumah tangga

    Looking for reind? Simply head to the

    satellite dishes that are clearly visible in the Kopavogur commercial area. The two partners are currently in the process of refitting the hall to the left into an actual shop for all components required by installers of satellite TV, terrestrial reception systems and IPTV.

    188 TELE-audiovision International The Worlds Largest Digital TV Trade Magazine 09-10/2013 www.TELE-audiovision.com

    www.TELE-audiovision.com 09-10/2013 TELE-audiovision International

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    COMPANY REPORT

    Digital TV Wholesaler, Iceland

    Home Electronics Featuring TVs and Antennas


    It was October 2013 when small company reind (www.oreind.is) celebrated 25 years of business. It takes quite some stamina to surf the wave of success in the fast-paced TV and antenna business and an intuition for doing things right. reind (the Icelandic word for particle) is basically a two-men business located in Kopavogur, a suburb of Icelands capital city of Reykjavik. This is where two smart guys laid the foundation stone of their business, in a place so far north the sun never sets in summer, but never fully rises in winter either. Were both repair specialists for TV sets, says Baldur Sveinnsson, one of the two partners. Both had been employed by other companies before they decided to set up their own business. We repair any home electronics device, Baldur Sveinsson continues. No matter whether its a TV panel, audio equipment of any kind or the odd tape-based video recorder that pops up every once in a while. Video tapes? Well, yes! Many people in Iceland still have some old tapes lying around in their basement, and they need video recorders in order to watch them. Simple as that The two partners also install antennas and satellite reception systems. We began to import satellite components from Great Britain and Germany in 1992. In those early days reind sold some 50 to

    Reykjavik

    Baldur Sveinsson is

    one of the founders and partners of reind in Kopavogur, close to the Icelandic capital of Reykjavik.

    190 TELE-audiovision International The Worlds Largest Digital TV Trade Magazine 09-10/2013 www.TELE-audiovision.com

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    100 complete systems each year. The pinnacle of our success was in the year 2007. At that time between 300 and 400 satellite systems went over our counter, partner Sigurour Gunnarsson remembers. It was a time when reind could even afford two extra employees to meet high demand. Today we sell some 150 satellite system per year. The reind storage is filled to the brim with installation material, satellite dishes and terrestrial antennas. We generate approximately 40% of our turnover with satellite components, 10% with terrestrial antennas and 20% with repair work.

    What about the remaining 30%? This is the part both partners consider particularly important for the future of their business. We offer installation material and components for IPTV. While Baldur and Sigurour expect digital terrestrial TV business to pick up again with the introduction of DVB-T2 in Iceland, they both see the future of reind in IPTV. Nonetheless, satellite reception will always remain a major pillar of reind. Here in Iceland the most popular orbital position is ASTRA 28.2E and even a relatively small 85 cm dish will provide reasonably reliable reception. You will

    hardly meet an Icelander who does not speak English, so the UK channels on ASTRA 28.2E are watched by many. Those of us with an unobstructed view can receive signals from all positions between 42E and 30W, Sigurour Gunnarsson explains the local situation in Iceland. Like so many small businesses, reind has experienced many ups and downs in its 25 years of existence, but theres not a single challenge the two Icelanders havent mastered successfully. With their new focus on IPTV, many new chapters will be written for reind.

    Sigurour Gunnarsson

    is the other founder and partner of reind and mainly looks after the repair business.

    192 TELE-audiovision International The Worlds Largest Digital TV Trade Magazine 09-10/2013 www.TELE-audiovision.com

    1. The motorised satellite dish on the roof of reind is a 1.5 m antenna which receives signals from all positions between 28E and 30W. 2. View of the storage: Everything you need for installing antennas (left shelve) as well as satellite dishes in all sizes (right shelve) are always in stock at reind. 3. The choice is yours. 14-element UHF antennas are reinds top sellers, followed by round dipole antennas for FM radio. But dont be fooled: A huge variety of other antennas is available as well for on-the-spot buying. 4. The future is here: reind can supply a wide range of IPTV components such as Ethernet switches.

    194 TELE-audiovision International The Worlds Largest Digital TV Trade Magazine 09-10/2013 www.TELE-audiovision.com

    www.TELE-audiovision.com 09-10/2013 TELE-audiovision International

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