Business Brochure Ebook
Business Brochure Ebook
Business Brochure Ebook
TABLE OF CONTENTS
3 The Benefits of Owning Your Own Business 4 What is Business? 5 What to Look For in a Product or Service 6 Trends and Product Positioning 7 Baby Boomer Examples 8 A Business that Works 9 Do All the Work Yourself or Hire Others? 10 The Advantage of Hiring Independent Representatives 11 The Disadvantage of Hiring Independent Representatives 12 The Solution to Hiring and Training Your Competitors 14 Best Business Model 16 The ARIIX Story 18 The ARIIX Vision 19 The ARIIX Management Team 20 ARIIX Science 21 The Gold Standard in Nutritional Products 22 Superior Products, Unrivaled Quality 24 Activ8 Compensation Plan 26 Common Questions 32 Workaholic Prevention 33 Summary 34 ARIIX Member Bill of Rights
A R I I X H E A LT H & N U T R I T I O N
WHAT IS BUSINESS?
Simply put, business is about making someones life better.
Thats all business will ever be. The further away a business gets from making its customers lives better, the less successful that business will be. Thats the general idea behind business, but what would be YOUR motivation for owning your own business? Would it be the security of ownership? The opportunity for greater wealth? Gaining time freedom? Or is it to help people? Its helpful to consider this in the very beginning, because many times a person starts their own business only to lose sight of their original motivation. Through business ownership, it is possible to improve the lives of others and obtain more freedom and wealth.
This booklet will help you understand business and the components that will make your business a financial success.
IN A PRODUCT OR SERVICE
component of creating wealth. Renewable, similar to consumable, means the customer renews their service with you on a regular or consistent basis.
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TRENDS AND
Introduce your product or service at the right time
One of the most critical elements in starting a successful business is TIMING. You dont just need great products, you also need to introduce them at the right time. The right time is created by supplying a product or service to a large and expanding group of people - a phenomenon that we all know as a trend. When thinking about starting a business, its helpful to consider what the trends are and how you can use them to your benefit. For instance, the most significant group of people creating trends in the marketplace today is the Baby Boom
PRODUCT POSITIONING
generation. Who is the Baby Boom generation? Well, immediately following WWII, the men returned from war and started families. Between 1946 and 1964, seventy-six million babies were born in the USA, and one billion babies worldwide. That was an eighteenyear boom in population growth. Why is the Baby Boom generation so significant to business owners? Because the Baby Boomers are not only the largest group of people in the world, they also control approximately 65% of all the money in the world. So gearing your business towards the Baby Boomers is a great way to position your business for success.
BABY BOOMER
EXAMPLES
To help you visualize the economic impact of Baby Boomers, picture a basketball (the Boomers) moving through a garden hose (the economy).
Here are a few examples of how much the Baby Boomers have impacted trends in the past. The first trend? Baby food. Gerber became a household name by supplying baby food to this large group of new babies. From there - toys (Mattel, Hasbro), music (Rolling Stones), cars (Ford Mustang), fast food (McDonalds), homes (Century 21) and then healthcare. These are all examples of industries and companies that have succeeded by supplying something that fit the needs of the Baby Boomers. So what are the needs of Baby Boomers NOW? Well, lets consider that they are roughly between 45 and 65 years old. That means they would be looking for things like:
Health and wellness products and education Vanity (anti-aging) products and services Retirement products and services (money to retire, estate planning, etc.)
A R I I X H E A LT H & N U T R I T I O N
Dr. King: Theres no question, based on all of my research, that network marketing is one of the most cost efficient channels in all of the marketing discipline whether youre talking about network marketing versus transmission of direct catalogs, direct mail, telemarketing or whatever network marketing continues to be the most effective distribution channel.
Doctorate in Business Administration from Harvard Professor of Marketing at the University of Illinois at Chicago Teaches network marketing at UIC
For a small financial investment and a commitment in sweat equity, hard work, and dedication anyone can be successful in network marketing.
A R I I X H E A LT H & N U T R I T I O N
INDEPENDENT REPRESENTATIVES
If the real estate broker wants to earn more money, he simply hires more reps.
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THE DISADVANTAGE OF
The problem with both employees and reps is that when they want to become brokers (or own their own business), they leave the company and become competitors to the original broker (or business owner) who trained them.
The problem of reps breaking away to become brokers (competitors) is compounded as more and more reps do the same. This is why there are so many different real estate companies today.
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IN THIS SCENARIO
If you employ others (either as employees or as reps), the only way to retain them is to offer them the same amount to gain as you have. You do this by allowing them to become brokers in your company and own their own business. If you dont allow them this opportunity, there is a good chance that they will someday break away and become your competition, especially if they are talented. By letting them become brokers in your company, you still earn revenue from their business, but they get to be business owners too. Everyone wins!
EVERYONE WINS
LONG-TERM RULE:
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FIRST, a sales rep would acquire customers. Obviously, having customers is what creates a consistent income. SECOND, get one rep
and teach him or her how to get customers. By doing this, youre not trying to do it all yourself.
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STEP THREE
know how to bring in customers. They are now building their own business within your business. And they have as much to gain as you do. Training reps to get customers is truly investing your time, instead of just spending your time.
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Unfortunately, todays health care systems do not encourage us to cultivate cellular health or to take advantage of supplemental nutrition. Instead, it gives us drugs and surgeries as definitive answers to human health problems. This is clearly not the solution, as we see millions of people dying from largely preventable diseases. Many of us have fallen into the trap of believing that pharmaceuticals and other forms of drugs are helping us gain better health when, in reality, they are often designed only as a tool to help us through an immediate crisis and not for sustaining longlasting wellness. ARIIX believes that through the right education, the right support, and the right products, everyone can improve their health in a fundamental and meaningful way.
At ARIIX, we know that your body has unfathomable powers. It is a miraculous and complicated machine that doesnt just affect you - it is you. Your body is your vehicle for adventure. It is your machine for thought and reason. Your vessel for feeling. The resting place of your soul. Your body is the home that you live in your entire life and you are the owner. Thats why your health is your most valuable investment, and we will help you live your best life by showing you a better way to optimize it. That is our story. ARIIX began with a few like-minded individuals coming together to create something different something great. But it didnt stop there. It soon evolved into a larger group of passionate people, united by a vision to become a true force for good.
And now, ARIIX has a growing global presence, with a message of health that is spreading across the world. If you believe in the importance of lasting, fundamental health; if you want to unleash your own potential for good and bring others with you; if you feel the sense that you were meant to strive for something greater join us. We are strong. We are moving forward. We are ARIIX.
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Offering the highest quality, sciencedriven products and services for total health
ARIIX works with leading experts in health and wellness to bring you the most relevant and highest quality health products on the market today.
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At ARIIX, we believe that successful business is based on successful relationships. Thats why we are dedicated to supporting our Members in every possible way. Our people are what makes ARIIX great.
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SCIENCE
ARIIX stands alone in its unique comprehension of health sciences. We are committed to staying informed of the latest research in Supportive Nutrition, which focuses on providing the body with the optimal nutrients for it to function at its peak. ARIIX is also a pioneer in the emerging science of Regenerational Nutrition, which helps the body restore itself at the cellular level. Science has been telling us for years that many of our bodies illnesses and impairments are caused by malnutrition, and that our modern diet often fails to provide us with the critical nutrients that our bodies need to function properly. We at ARIIX are committed to help overcome this problem, and to that end we have partnered with leading scientists and nutritional experts from around the world to create the proprietary formulae for our supplements. Our ingredients contain elements that research indicates are vital to overall cellular health, which translates to positive effects on overall energy and performance, as well as the slowing of many degenerative processes that come with aging. You can count on ARIIX to bring you the highest-quality products backed by the highest-quality research. We believe that better nutrition leads to better health, and better health leads to a longer, fuller life.
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IN NUTRITIONAL PRODUCTS
edge research that pertains to every aspect of what we create, and we rigorously test each of our ingredients for quality and purity. We promise that all ARIIX products contain the identity and quantity of the ingredients listed on the label and that each is free of undeclared contaminates. We manufacture all of our products in a local pharmaceutical-grade facility that is GMP compliant, FDAOTC certified and NSF certified. At ARIIX, we have promised you the best and we plan to deliver.
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SUPERIOR PRODUCTS
UNRIVALED QUALITY
The ARIIX products are the result of decades of research, combined with the latest findings in nutritional science from universities, independent studies, and nutritionists. Our supplements are made from the finest ingredients and tested under the most rigorous standards. They are designed to work together to stimulate your body at the cellular level, allowing it to function at its peak.
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These statements have not been evaluated by the FDA. Our products are not intended to diagnose, treat, cure, or prevent any disease.
These statements have not been evaluated by the FDA. Our products are not intended to diagnose, treat, cure, or prevent any disease.
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COMPENSATION PLAN
The ARIIX Activ8 Compensation Plan is a uniquely developed structure designed to allow the ability for unlimited profitability potential as well as long-term stability. We have developed a new category of compensation structure called the multi-line - an approach that means there will be an increased flow of income to the top and bottom lines. The Activ8 Compensation Plan identifies and overcomes the industrys most prevalent concerns and creates incomparable income potential.
IIX Membership
MEMBERSHIP
price. The difference between the price purchased and the price sold becomes profit for the ARIIX Representative. IIX Perk: Double the discount from the already discounted Auto Delivery price, increasing the potential Retail Profit significantly.
Membership Types
When someone joins ARIIX, they will always start as an ARIIX Member, which allows them to receive a discount on their product purchases, as well as earn product credit towards future purchases. When an ARIIX Member earns a minimum of $30 in credit within a week, they are now able to become an ARIIX Representative* and earn income based upon their activity within the Activ8 Compensation Plan.
Each new ARIIX Member has an opportunity to acquire or purchase a IIX Membership; this opportunity is only available to new ARIIX Members. This membership entitles them to double their product discount through the ARIIX Auto Delivery Program, as well as double their earnings from all Bonuses within the Activ8 Compensation Plan when they become an ARIIX Representative. A IIX Membership is the critical first step to maximizing the Active8 Compensation Plan. Watch for the IIX Perks described throughout the Activ8 Compensation Plan to see all of the additional benefits this membership affords ARIIX Representatives.
Base Commissions
After activating their first Income Position with at least 150 points of product volume (PV), ARIIX Representatives who remain Active will have the opportunity to build their organization in a truly revolutionary and profitable way. Each Income Position will start with 2 lines which they are allowed to enroll new ARIIX Members in. As their business grows they will have the opportunity to add additional teams or lines to the same Income Position. Each of these teams is able to generate significant volume, and the largest of these teams is identified as the Power Line. This permits all other lines to be identified as Pay Lines. Base Commissions provides a 15% commission on all accumulated Product Volume (PV) within all Pay Lines. As each Pay Line generates the potential
of $2,000 in Base Commissions, the ability to add a new Pay Line to the Income Position is granted; permitting for an unlimited potential number of Pay Lines per Income Position. In addition to this, the ARIIX Representative will also be given the option of operating a new Income Position within the Pay Line which reached the optimized $2,000 in Base Commissions, allowing for continued support and additional earnings from the depths of that organization. The Activ8 Base Commission model provides the ability to build your organization infinitely wide and infinitely deep.
Retail Profits
All ARIIX Representatives and Members are given the opportunity to purchase the life-changing ARIIX product line at a discounted wholesale price, and retail the same product at the suggested retail
* Becoming an ARIIX Representative requires a minimum of $30 in earnings within a week, and a completed application, including agreement to the Policies and Procedures which pertain directly to Representative Status.
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Active status is determined by accumulating a minimum of 75 points in product volume within the previous four week period.
Gold Status
Representatives who enroll four new ARIIX Members (with 75 PV minimum) wihin their first 8 weeks, OR who maintain a minimum of four Active Personally Sponsored Members who receive an Auto-Delivery, will qualify for their first three generations of Matching Bonus through achieving Gold Member Status. Gold Member Status will also have many other advantages, which will be announced at a future date.
Matching Bonus
The Matching Bonus gives the ARIIX Representative a matching percentage on the Base Commission earnings of their enrollment organization up to 7 Generations deep. This bonus is paid with a Generational Compression which ensures a deep reach into the Representatives enrollment organization. IIX Perk: Double the matching percentage on all qualified Generations (graphic reflects IIX Membership).
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MISUNDERSTANDING
People sometimes think that if someone is paid a commission on more than one level of the company, then its a pyramid. This is false. Every CEO or owner earns on all the levels of his/her company.
common questions:
ABOUT STRUCTURE
The employees on any given level of a corporation earn less money than those on the level above them. Within the corporation (and government), this is called chain of command.
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PYRAMID OR
The pyramid shape occurs when ANY person or organization becomes overwhelmed. Think about it, if you ran a childrens daycare, how many kids could you manage before you became overwhelmed? Three? Five? Seven? What if you were in charge of twenty kids? Youd have to hire other people to help you manage them. Lets say you hire two workers and divide the kids between the three of you. Now its manageable. Thats not a pyramid, even though its shaped like one. Its simply the most
common questions:
EFFECTIVE MANAGEMENT?
efficient way to organize people so those in charge dont get overwhelmed. This is true in the shape of your family, all corporations, all governments, and network marketing.
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common questions:
In a broker/rep type of business, there are people layered throughout the organization who are making more money than the people who brought them into the business.
Therefore, the people at the top dont necessarily earn more than those below them. You dont find this in other business models.
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common questions:
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TOO BUSY
Of course youre busy. Everyone is busy. But when will it change?
common questions:
The reason people dont have enough time is not because they were given less time than anyone else. Its more because they frequently have either one or both of these ideas: I can do it better myself or I can do it quicker myself.
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BE A PROFESSIONAL
COMMUNICATOR
In every business and in every profession, good communication is the key to gaining customers.
Communication is a learned skill that is required in nearly everything you do. Every minute spent - and every penny spent - learning to communicate more effectively will be well worth the investment. As you have probably noticed, in every type of business, there are good communicators who do things in a professional, first-class way and there are others who come across as abrasive or unprofessional. Professionalism comes down to doing the right thing for the customer. Sometimes the right thing is NOT selling your product or service to a person. In other circumstances, a person who very much needs your product will decide against purchasing it because they cannot understand the need. Dont turn your back on them. Part of the obligation of being a professional is to help the customers see for themselves WHY they need your product. If they still cant see the need, you know that you tried your best. Assuming you truly have a product that helps people, focus on finding people who want it rather than trying to force it on those who dont want it. Be a professional. It will make you proud of what you do.
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WORKAHOLIC PREVENTION
Owning a business that uses the broker/rep system allows you to create more wealth than you could if you tried to do all the work yourself. For example, if the maximum number of hours a person can work in a day is 24 and the maximum number of days a person can work in a year is 365, then the maximum number of hours a person can work in a year is 8,760. However, if you earned a percentage on the work of 100 people who each worked 8 hours per day for a year, you would be paid on 292,000 hours! Far more than you could ever possibly do yourself. That is how you gain more time and achieve freedom. That is also how you gain wealth in your business.
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SUMMARY
To build your own successful business:
Ensure that your business makes peoples lives better. Ensure that your product is unique and consumable. Ensure that your product is positioned in front of large trends. Ensure that youre not trying to do it all yourself and that you hire representatives rather than employees. Ensure that you train your reps and make sure they have as much to gain as you do. Be a professional. Following these steps will allow you to create wealth and also have the time to enjoy it. It will also help to make sure that you are proud of what youve created.
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ARIIX MEMBER
ARIIX is founded on living by the principles of trust, integrity, abundance, and not to be missed - fun! Before formulating the most effective health products on the market, before designing a revolutionary new compensation plan youre going to love, and long before our founders ever thought about what was in it for them, we defined Our Promise to our Partners. We promise to always put the welfare of our Reps and their customers before anyone or anything. Our 100% Potency Guarantee, Pharmaceutical Grade Quality, and commitment to collaborative research among the worlds leading scientists will assure you state of the art products and services. Your complete trust will be our reward as we build your future together in the next generation of leveraged wealth creation. Our measure of success will not be found in the company balance sheet, but in the number of families we enrich and in our contribution to the happy, healthy, and long lives of our partners. Dr. Fred Cooper, CEO, Founder
BILL OF RIGHTS
To guarantee you the rights and privileges of operating your own residual based business through one of the most innovative opportunities available to any entrepreneur in the world, we decided to clearly define what you should expect from your new business partner. Lets return to those four words that define ARIIX. success, greed often overrules generosity. That is why we have set a goal from the very beginning to make sure EVERYONE in our organization has the opportunity to enjoy life by realizing their dreams, improving their health, and creating wealth. The greater our success as a company, the more we will reward our Members. select among their leaders a Partners Council to represent their interests and work with the company as a field representative group, making suggestions and recommendations for the improvement and viability of the company.
Trust
Partnerships should only be entered into with a 100% expectation of trust between all parties. Nothing else matters if we dont earn and keep each others trust! And because we expect the same from you, well hold each other to these standards and enjoy an amazing relationship together.
Fun
And finally, having fun while we enjoy success together on this entrepreneurial journey is a must! Our goal is to make sure that you know how much we care not just by our words, but by our actions. We also have come to understand that fun is, and should be, defined by you! Our desire will be to help you determine what youre passionate about, develop a plan of action, and promise to do everything possible to make sure this is the best opportunity youve ever seen.
Integrity
At ARIIX, we have made a serious commitment to act with integrity in business. That means always striving to do the right thing and to do everything possible to facilitate our Members success.
Abundance
Theres more than enough for everyone! While generosity may sound like a simple enough concept, sadly weve found that with a little
As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them. John F. Kennedy
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to appeal compliance decisions by an independent committee of their peers in serious or potential cancellation decisions.
6- Loyalty ChipMulligan
Understanding how much time and effort it takes to create a strong and thriving business, we realize that everyone whos building a business occasionally needs special consideration, a DoOver/Mulligan.
the right to use, enjoy, and utilize these business tools as true partners.
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ARIIX .C OM