This business plan summary includes:
1) The mission is to become a leading establishment in the hospitality industry regionally, nationally, and globally.
2) The plan outlines company information including founders, employees, locations, financial highlights, profit margins, and market share.
3) Products and services will be briefly described.
4) Financial information and future plans will be provided, including seeking financing and goals for growth.
5) The market analysis covers the industry, target markets, competitors, and regulatory restrictions.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd
Download as docx, pdf, or txt
Industry Description and Outlook: Market Research Guide
This business plan summary includes:
1) The mission is to become a leading establishment in the hospitality industry regionally, nationally, and globally.
2) The plan outlines company information including founders, employees, locations, financial highlights, profit margins, and market share.
3) Products and services will be briefly described.
4) Financial information and future plans will be provided, including seeking financing and goals for growth.
5) The market analysis covers the industry, target markets, competitors, and regulatory restrictions.
This business plan summary includes:
1) The mission is to become a leading establishment in the hospitality industry regionally, nationally, and globally.
2) The plan outlines company information including founders, employees, locations, financial highlights, profit margins, and market share.
3) Products and services will be briefly described.
4) Financial information and future plans will be provided, including seeking financing and goals for growth.
5) The market analysis covers the industry, target markets, competitors, and regulatory restrictions.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd
Download as docx, pdf, or txt
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Industry Description and Outlook: Market Research Guide
This business plan summary includes:
1) The mission is to become a leading establishment in the hospitality industry regionally, nationally, and globally.
2) The plan outlines company information including founders, employees, locations, financial highlights, profit margins, and market share.
3) Products and services will be briefly described.
4) Financial information and future plans will be provided, including seeking financing and goals for growth.
5) The market analysis covers the industry, target markets, competitors, and regulatory restrictions.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd
Download as docx, pdf, or txt
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PT INTI KARSA PERSADA BUSINESS PLAN 2012-2013
EXECUTIVE SUMMARY
1. MISSION STATEMENT This explains what your business is all about. It should be between several sentences and a paragraph.
2. COMPANY INFORMATION a. Establishment b. Founders and Roles c. Number of Employees d. Business Locations 3. GROWTH HIGHLIGHT a. Financial & Market Highlights b. Profit Margin c. Market Share 4. PRODUCTS & SERVICES Briefly describe the products or services you provide.
5. FINANCIAL INFORMATION If you are seeking financing, include any information about your current bank and investors.
6. SUMMARY OF FUTURE PLAN
Explain where you would like to take your business.
MARKET ANALYSIS Industry Description and Outlook Describe your industry, including its current size and historic growth rate as well as other trends and characteristics (e.g., life cycle stage, projected growth rate). Next, list the major customer groups within your industry. Information About Your Target Market Narrow your target market to a manageable size. Many businesses make the mistake of trying to appeal to too many target markets. Research and include the following information about your market: Distinguishing characteristics What are the critical needs of your potential customers? Are those needs being met? What are the demographics of the group and where are they located? Are there any seasonal or cyclical purchasing trends that may impact your business? Size of the primary target market In addition to the size of your market, what data can you include about the annual purchases your market makes in your industry? What is the forecasted market growth for this group? For more information, see our market research guide for tips and free government resources that can help you build a market profile. How much market share can you gain? What is the market share percentage and number of customers you expect to obtain in a defined geographic area? Explain the logic behind your calculation. Pricing and gross margin targets Define your pricing structure, gross margin levels, and any discount that you plan to use.
When you include information about any of the market tests or research studies you have completed, be sure to focus only on the results of these tests. Any other details should be included in the appendix. Competitive Analysis Your competitive analysis should identify your competition by product line or service and market segment. Assess the following characteristics of the competitive landscape:
Market share Strengths and weaknesses How important is your target market to your competitors? Are there any barriers that may hinder you as you enter the market? What is your window of opportunity to enter the market? Are there any indirect or secondary competitors who may impact your success? What barriers to market are there (e.g., changing technology, high investment cost, lack of quality personnel)?
Regulatory Restrictions Include any customer or governmental regulatory requirements affecting your business, and how youll comply. Also, cite any operational or cost impact the compliance process will have on your business. Once youve completed this section, you can move on to the Organization & Management section of your business plan.
MISSION STATEMENT To be the leading establishment in regional, national and global hospitality industry
