Questionnaire Results

Humayra Suleman
Results Analysis
All of the recent music magazine findings I had found through the will be show through the colour red. The colour will enable a system to recognise the analysis and the actual questionnaire.
Questionnaire
I am currently involved in making a music magazine that focuses on a wide range of music. This is to specify to everyones exact tastes. My target audience are both females and males aged 16-32 year olds; however any other aged people are free to read and purchase the magazine. As they would be interested in the similar types of music genres allowing me to produce articles and posters relevant to the readers taste. I would be very grateful if you could answer the following questions about music magazines by selecting/ticking the answers that apply.
1. Are you aged between the ages of 16-24?
..
100% of respondents answered yes. 2. What music/artists/bands do you currently listen to?
30% of respondents answered Bruno Mars. 20% of respondents answered Rhianna. 10% of respondents answered Tinie Tempah. 10% of respondents answered Drake. 10% of respondents answered Muse. 5% of respondents answered One Direction. 5% of respondents answered Swedish House Mafia. 5% of respondents answered 50 Cent. 5% of respondents answered The Who. 3. What attracts you to this type of music?
The lyrics of the songs The instruments and vocals used The image of genre The artists/bands Other (specify below)
50% of respondents answered The instruments and vocals used. 20% of respondents answered The lyrics of the songs. 15% of respondents answered The artists/bands. 10% of respondents answered The image of genre. 5% of respondents answered The popularity/success.
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4. How much would you be willing to pay for a music magazine? (Please circle) Nothing Less than 1 1-2 2-3 3-4 More than 4
60% of respondents answered 1-2. 30% of respondents answered 2-3. 5% of respondents answered Less than 1. 5% of respondents answered Nothing. 5. Do you currently buy/read music magazines?
YES (If yes, please go on to ANSWER question part (a) of the question) NO (If No please go on to answer question 6)
80% of respondents answered Yes. 20% of respondents answered No.
(a)Specify which music magazine(s) you buy and /or read and what you like about them. .
35% of respondents answered Billboard. 25% of respondents answered NME. 15% of respondents answered Vibe. 5% of respondents answered Blender.
6. Why dont you buy and or read music magazines? (Tick the answers that apply) I dont really know much about them They dont interest me They dont seem to be aimed at people like me Theyre too expensive I dont buy/read any magazines Other reasons (please specify)
10% of respondents answered They dont interest me. 5% of respondents answered I dont buy/read any magazines. 5% of respondents answered I dont know much about them.
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7. What would encourage you to buy a music magazine?
(Please Circle) Free gifts Competitions (win CDs, tickets, etc.) Exclusive news and interviews Dates of oncoming gigs Cheap price Other (please specify)
70% of respondents answered Free gifts. 15% of respondents answered Competitions (win CDs, tickets, etc.). 10% of respondents answered Dates of oncoming gigs. 5% of respondents answered Cheap price.
8. Which of the following magazines do you find the most eyecatching/appealing? (Circle response)
C D
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50% of respondents answered A. Please40% of respondents answered H. give reasons why? 10% of respondents answered C. ...... 70% of respondents answered Attractive artist. 15% of respondents answered Colour co-ordinated page. 10% of respondents answered Suits my preferences. 5% of respondents answered Big images. 9. What would you like to see on the cover of a music
magazine?
30% of respondents answered Suited to my preferences. 25% of respondents answered Emphasis on genre. 20% of respondents answered Large text and images. 15% of respondents answered Attractive artist. 10% of respondents answered Cheap price.
Which of the following images would you like to see on the front of this music magazine? For each one could you tell me how strongly you agree (5 is top score) or disagree(o is bottom score) Preferred images /photographs for cover of 0 1 2 3 4 5 magazine Several images one main image of key artist/band Musical instruments/prop s Bright colours Darker colours Other-please specify What specific images/ photographs
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would you like to see on the front cover and would attract you to a music magazine
70% of respondents gave 5 for several images and 30% gave 4. 95% of respondents gave 5 for one main image of key artist. Other 5% gave 4. 50% of respondents gave 3 for musical instruments/props. Other 20% gave 4 and 30% gave 5. 40% of respondents gave 5 for bright colours. 50% gave 3 and 10% gave4. 10. respondents gave 2 for darker you like gave 3. 80% of What contents would colours. 20% to see in this music magazine? 40% said they wanted to see theiragree or disagree that the following would To what extent do you favourite artists, 30% said they wanted to see attractive artists. 20% said theycontent forimagesmusic to their favourite genres of music. be good wanted to see this related mag
Examples of appropriate content Gig guides General info about the music scene Info about particular bands/ artists Gossip Latest news Fashion Other (please specify)
70% of respondents gave 3 for gig guides and other 30% gave 2. 40% of respondents gave 3 for general info about music scene and other 60% gave 2. 50% of respondents gave 3 as they wanted information on fashion, 20% gave 3 as they wanted information on latest news and finally 30% of respondents gave 3 as they wanted gossip.
11. What would you like to see in a double page spread article that would feature in this magazine:
Humayra Suleman
Which of the following images would you like to see on the front of this music magazine? For each one could you tell me how strongly you agree (5 is top score) or disagree(o is bottom score) 0 1 Interview with a artist/band Article about a scene General article about main developments Musical instruments/prop s Bright colours Darker colours Other-please specify What specific images/ photographs would you like to see on the front cover and would attract you to a music magazine
80% of respondents gave 5 for interviews with artist/band about a scene and 20% gave 4. 40% of respondents gave 4 for general article for main developments. 30% gave 3 and 30% gave 2. 50% of respondents gave 2 for musical instruments/props. Other 20% gave 1. 60% of respondents gave 5 for bright colours. 30% gave 3 and 10% gave4. 90% of respondents gave 2 for darker colours. 5% gave 4 and other 5% gave 3. 40% said they wanted to see their favourite artists, 30% said they wanted to see attractive artists. 20% said they wanted to see images related to their favourite genres of music.
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Humayra Suleman

7. What would encourage you to buy a music magazine?

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