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    Syllabus For Students

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    Reina
    This document provides an overview of a university course on Cultural and Heritage Tourism. The course focuses on culture as an integral part of tourism and hospitality. It discusses the diversity of natural and cultural places, traditions, and stakeholder relationships. The course covers definitions of culture and heritage, tangible and intangible heritage assets, cultural significance, types of cultural tourism and their impacts, successful tourism at heritage places, and marketing of cultural tourism products. Coursework includes quizzes, class participation, and prelims/finals.

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    Syllabus For Students

    Uploaded by

    Reina
    207 views1 page
    This document provides an overview of a university course on Cultural and Heritage Tourism. The course focuses on culture as an integral part of tourism and hospitality. It discusses the diversity of natural and cultural places, traditions, and stakeholder relationships. The course covers definitions of culture and heritage, tangible and intangible heritage assets, cultural significance, types of cultural tourism and their impacts, successful tourism at heritage places, and marketing of cultural tourism products. Coursework includes quizzes, class participation, and prelims/finals.

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    Syllabus for Students

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    This document provides an overview of a university course on Cultural and Heritage Tourism. The course focuses on culture as an integral part of tourism and hospitality. It discusses the diversity of natural and cultural places, traditions, and stakeholder relationships. The course covers definitions of culture and heritage, tangible and intangible heritage assets, cultural significance, types of cultural tourism and their impacts, successful tourism at heritage places, and marketing of cultural tourism products. Coursework includes quizzes, class participation, and prelims/finals.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    207 views1 page

    Syllabus For Students

    Uploaded by

    Reina
    This document provides an overview of a university course on Cultural and Heritage Tourism. The course focuses on culture as an integral part of tourism and hospitality. It discusses the diversity of natural and cultural places, traditions, and stakeholder relationships. The course covers definitions of culture and heritage, tangible and intangible heritage assets, cultural significance, types of cultural tourism and their impacts, successful tourism at heritage places, and marketing of cultural tourism products. Coursework includes quizzes, class participation, and prelims/finals.

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    UNIVERSITY OF SANTO TOMAS COLLEGE OF TOURISM AND HOSPITALITY MANAGEMENT TOURISM DEPARTMENT (2nd Semester, AY 2012-13) Course Title:

    CULTURAL AND HERITAGE TOURISM (TOUR 126) Instructor: Ms. Jane G. Devanadera ([email protected]) Course Description: Focuses on one of the integral parts of the Tourism and Hospitality Industry Culture; Discussion on the diversity natural and cultural places, traditions, principles and guidelines showing the relationship of various stakeholders; Heritage issues in planning the business marketing and promotions of cultural heritage sites. Course Outline: UNIT 1 - INTRODUCTION A. Definition of Culture B. Characteristics of Culture UNIT 2 - Cultural Heritage Definition of Heritage Classification of Heritage (Tangible/Intangible) Tangible/Intangible Heritage Assets Value and Significance of Heritage UNIT 3 - The Concept of Cultural Significance A. Definition of Cultural Significance B. Categories of Cultural Significance (Aesthetic Value, Historic Value, Scientific Value, Social Value) UNIT 4 - Typologies of Cultural Tourism A. Definition of Cultural (Tourism Heritage Tourism, Arts Tourism, Creative Tourism, Urban Cultural Tourism, Rural Cultural Tourism, Indigenous Cultural Tourism, Popular Tourism) The Impacts of Cultural Tourism UNIT 5 - Successful Tourism at Heritage Places A. Tourism at Heritage Places B. Stakeholders of Cultural and Heritage Tourism (Tour Operators, Heritage Managers, Host Community) UNIT 6 Marketing A. Marketing as a Management Tool B. Marketing of Cultural Tourism Products C. The Marketing Plan D. The Marketing Mix F. Learning Resources / References Cooper, Robert. (2008). CultureShock! Thailand : a survival guide to customs and etiquette. Tarrytown, NY : Marshall Cavendish Editions. [DS568 .C787 2008] 1 copy Spencer-Oatey, Helen. (Ed.). (2008). Culturally speaking. London ; New York : Continuum. [GN345.6 .C898 2008] 1 copy Misiura, Shashi., Heritage Marketing, Oxford : Elsevier Butterworth-Heinemann, 2006. Other References: Smith, Melanie. (2003) Issues in Cultural Tourism Studies. London: Routledge. Smith and Robinsons (eds). (2006) Cultural Tourism in a Changing World. Clevedon, UK: Channel View G. Grading Scheme: Quizzes 30% Class Standing 30% (attendance, recitation, activities, assignments, research, seatwork, attitude, ) Prelims / Finals 40% ____ TOTAL 100%

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