Scribd Logo
Upload

Welcome to Scribd!

  • 32 views

    Gurpreet 10900898

    Uploaded by

    Jatinder Singh
    Gurpreet Singh is seeking a career in marketing. He has an MBA in Marketing from Lovely Professional University with a GPA of 8.78/10. He has a BBA in Management from GGNIMT, Ludhiana. During his studies, he completed internships and projects in consumer behavior, brand positioning, and market research. His recent work experience was with CRISIL SME Ratings conducting market research on brand awareness. He has strengths in communication, marketing, and event management from various leadership roles in college.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd

    Gurpreet 10900898

    Uploaded by

    Jatinder Singh
    32 views2 pages
    Gurpreet Singh is seeking a career in marketing. He has an MBA in Marketing from Lovely Professional University with a GPA of 8.78/10. He has a BBA in Management from GGNIMT, Ludhiana. During his studies, he completed internships and projects in consumer behavior, brand positioning, and market research. His recent work experience was with CRISIL SME Ratings conducting market research on brand awareness. He has strengths in communication, marketing, and event management from various leadership roles in college.

    Original Title

    gurpreet 10900898

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Gurpreet Singh is seeking a career in marketing. He has an MBA in Marketing from Lovely Professional University with a GPA of 8.78/10. He has a BBA in Management from GGNIMT, Ludhiana. During his studies, he completed internships and projects in consumer behavior, brand positioning, and market research. His recent work experience was with CRISIL SME Ratings conducting market research on brand awareness. He has strengths in communication, marketing, and event management from various leadership roles in college.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    32 views2 pages

    Gurpreet 10900898

    Uploaded by

    Jatinder Singh
    Gurpreet Singh is seeking a career in marketing. He has an MBA in Marketing from Lovely Professional University with a GPA of 8.78/10. He has a BBA in Management from GGNIMT, Ludhiana. During his studies, he completed internships and projects in consumer behavior, brand positioning, and market research. His recent work experience was with CRISIL SME Ratings conducting market research on brand awareness. He has strengths in communication, marketing, and event management from various leadership roles in college.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 2

    Gurpreet Singh

    MBA(Marketing) Photograph LPU, Chaheru Jalandhar (2009-11)


    ADD:

    6148/1, Nababa, ababa, Ludhiana, Punjab (141008) Contact : 91+ 0000000000


    Email : [email protected] Career Objective dfjdskljvfklsdjvkljslk.

    PROFESSIONAL PROFILE
    M.B.A. 2009-11 Lovely Professional University, Chaheru Jalandhar 1st Year cgpa 8.78/10

    ACADEMIC PROFILE
    B.B.A. (Mgmt) Class XII Class X 2006-09 2005-06 GGNIMT, Ldh. (PTU) St. Marys Senior Secondary Convent School (CBSE) 79% 65%

    INTERNSHIPS & PROJECTS


    GGNIMT, LUDHIANA (BBA) Undertaken the Research project on CONSUMER BUYING BEHAVIOUR IN VARIOUS SHOPPING MALLS OF LUDHIANA and learned a lot on, CONSUMER BEHAVIOUR, CONSUMER BUYING PATTERNS. Project Also worked as, event management member of project CRESCENDO Worked on the project STUDENTSs PREFRENCES REGARDING VARIOUS CAREER OPTIONS AFTER +2 for IMS Pvt. Ltd, during my summer training in BBA. Attended a 5-DAY TRAINING PROGRAMME at BHARTI RETAIL ACADEMY Ludhiana. LOVELY PROFESSIONAL UNIOVERSITY (LPU), Chaheru, Jalandhar (MBA) Prepared a MARKETING PLAN for small cars segment. Conducted a Research on CONSUMERs PERCEPTION TOWARDS VARIOUS BRANDS OF SHOES Project Conducted research on ADVERTISEMENT EFFECT ON FAST MOVING CONSUMER GOOD-SHAMPOO

    CRISIL SME RATINGS Ltd., Ludhiana (MBA)

    Internship

    Conducted a research on AWARENESS OF CRISIL SME RATINGS AMONG VARIOUS EMERGING SMEs Identified the level of awareness among SMEs owners. Extracted out the ways to motivate the SME owners, to go for SME RATINGS. Suggested ways like, INDUSTRIAL MEETINGS, BUZZ ABOUT CRISIL RATINGS, etc., in order to improve future services of CRISIL RATINGS Ltd.

    RECENT OPPORTUNITIES (MBA) Sales & Promotions Management, Brand Positioning, Consumer Behaviour, Service Marketing

    Area of interest
    Currently Working on Writing a case on AVON CYCLEs BACKWARD INTEGRATION STRATEGY Working on a live CAPSTONE project, PRODUCT-TESTING OF ZEELINE CARDIGANS

    STRENGHTS
    Strong communication, interpersonal, learning and organizing skills. Expertise in Brand Positioning, Promotions Management, Retail Merchandising. Participated in many Group Discussion activities. Undertaken various term paper projects.

    POSITIONS OF RESPONSIBILITY


    OTHERS

    Part of Event management team for CRESCENDO, 2008 CULTURAL HEAD during annual Management fest of the college, Le Mlange, 2009 TEAM LEADER during summer training in CRISIL RATINGS Ltd., 2010. CULTURAL HEAD during INTRA-SCHOOL TALENT HUNT, 2010.

    Hobbies Photography Advertisement Designing Travelling to new destinations

    Singing Reading Novels

    Gurpreet Singh

    You might also like