Runa Press Kit

clean energy
Runa is a new beverage company that makes drinks from a little-known leaf that grows deep in the Ecuadorian Amazon: Guayusa (gwhy-you-sa)
Runa provides you with clean energy. It puts you in the right state of mind to actively appreciate and love everything you do. It is a smooth, sustainable and smart beverage option. Runa began when Tyler and Dan teamed up with Amazonian communities to share guayusa with the world. Tyler rst drank guayusa while conducting linguistic research in the Amazon, and partnered with Dan in a business class during their last semester at Brown University to create their vision for Runa. The duo moved to Ecuador in 2009 to build the worlds rst value chain for guayusa, and are committed to their mission of creating livelihoods for indigenous Amazonian farmers.
RUNA
Guayusa: The Amazonian Super Leaf

Guayusa (gwhy-you-sa) is a super leaf found only in the Amazonian rainforest in Ecuador. Brewed like tea, guayusa offers clean, focused energy by balancing as much caffeine as coffee with twice the antioxidants of green tea. There are no tannins in the guayusa leaf, so it lacks the bitter taste associated with some green or black teas. Amazonian hunters drink guayusa to make them more acutely aware and focused before going hunting at night in the jungle. Guayusa is also enjoyed by indigenous families before dawn, when they awaken to share dreams, myths, and legends. This super leaf is exclusively produced by indigenous farming families, and grown in diverse forest gardens called chacras. Producing guayusa creates an economic incentive to protect the rainforest.
RUNA
Guayusa Health Benets

Twice the Antioxidants of Green Tea Guayusa is revered in the Amazon as an immune system booster, digestive aid, and appetite suppressant, in addition to a wide variety of other health benets.
90 mg
120 mg
75 mg
80 mg
58.19
28.96
29.1
TAZO ORGANIC GREEN
29.4
CELESTIAL GREEN TEA RUNA ORGANIC GUAYUSA
Runa Bottles Runa Energy Drink Starbucks Espresso Red Bull
YOGI PURE TEA
As Much Caffeine As A Cup Of Coffee Guayusa contains the same amount of caffeine as a cup of coffee. Theres a lot to love about caffeine, and research continues to show its ability to improve mental sharpness, memory and overall brain function.
RUNA
Clean Up Your Energy

Runa puts you in the right state of mind to actively appreciate and love everything you do. It is a smooth, sustainable and smart option. It is new because it is actually good for you. Runa is for people who work hard and play hard, and want a good, healthy source of energy to power their adventures.
RUNA
Our Products
ready to drink
clean energy drinks
infusers
loose leaf
RUNA
The energy drink for people who dont drink energy drinks.
Clean Energy Drinks
One can of Runa Clean Energy has 50% more caffeine than a Red Bull, 650 mg of polyphenol antioxidants, and a clean, smooth taste - all from one brewed leaf, not a lab. Clean Energy is an entirely new take on energy drinks. Original Clean Energy has the simplest, and most natural ingredients of any energy drink on the market: Ingredients: Carbonated water, amazon guayusa, citric acid, natural avors
SRP $2.29
RUNA
The Future of Energy

In the same way that all natural coconut water has taken market share from articial sports drinks, Runa, with our simple, functional, all natural ingredient guayusa, will take market share from mainstream, articial energy drinks.
Hydration
Energy
RUNA
Runa is a hybrid organization with both for prot and non-prot branches. Rather than being a charity, we are using markets to solve critical social and environmental problems in one of our worlds most important ecosystems. We are creating sustained value for tropical forests, and ensuring that local communities benet from this new value. Maria Grefas family used to make less than $2 per day from logging and migrant labor. By selling organic guayusa to Runa, her family and over 2,000 others have been able to raise their income by more than 30% each. This additional income is used to buy food and pay for their childrens education. With all of the new trees these families are planting, they will more than triple their annual income within three years.
RUNA
we are...
clean energy
to create, inspire, and provoke
generating
creating livelihoods
for over
!"###
farmers
investing
indigenous amazonian
& $!#"### in guayusa harvest from
purchasing over
indigenous farmers each year
&!#"###
over
per year in community development
$%#"###
planting over
trees each year
RUNA
Awards
Best New Tea of 2012 BevNet
January 2013 Issue
Best Organic Product of 2013
Winner of the Tropical Forest Challenge, a search for the best for-prot solutions that conserve tropical forest biodiversity. 2012
1st Place: Best Herbal Tea of 2012
Silver Medal Packaging for Energy Beverage by Beverage World Global Packaging Awards 2012
RUNA
Where to Find Runa

across the country
Runas products are available in over 4,000 stores
Natural: Grocery: Gourmet: Foodservice: Drug & Convenience : Alternative: Club:

*Select Rocky Mountains Locations
40+ Colleges
*Select New York Metro Area Locations
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Trending New Ingredient

Runa also wholesales guayusa tea to a variety of other tea companies so that it can reach more people in many more varieties. Major companies like Stash, Oregon Chai, and Davids Tea are successfully selling guayusa to their costumers. Collaboratively, were making guayusa a hot new ingredient in the beverage industry
RUNA
Meet Runas Founders TYLER GAGE

Co-Founder & Co-CEO
Tyler was born and raised just outside of Berkeley, California. After his freshman year at Brown University, Tyler was given the unique opportunity to study Amazonian plants and languages in South America, and he soon became fascinated by the richness of the native culture and their relationship with the rainforest. He spent the better part of three years living throughout the Upper Amazon, and developed a passion for working with the indigenous communities to create new value for their traditions and environment. He did just that when co-founded Runa. Having turned down a Fulbright scholarship in order to dedicate himself fully to Runa, Tyler loves sharing guayusa and believes deeply in the transformative power of Runas work. Tyler was named a Forbes 30 Under 30 in the January 2013 issue in recognition of Runas success. In his free time, Tyler enjoys playing soccer, frisbee, practicing yoga, traveling, and eating good food. He currently lives in Brooklyn, NY.
DAN MACCOMBIE
Co-Founder & Co-CEO
From an early age, Dan had developed a deep interest in ecosystems and all of the unique ways the humans are tied to them. He carried this passion with him to Brown University, where he studied and researched conservation and biology. Although he grew up outside of Cleveland, Dan traveled the world extensively and a 3-month trip to Latin America during college was pivotal in the course of his studies and his life. He immediately connected with the rich culture and landscape of the Ecuadorian Amazon, and dedicated himself to supporting forests and the need to preserve and enhance the livelihoods of those who lived there. For his work, Dan was named a Forbes 30 under 30 in the January 2013 issue. Dan lives in Prospect Heights, Brooklyn and enjoys music in all forms, hiking, scuba diving and exploring all corners of Brooklyn and NYC.
RUNA
Board of Advisors
Richard Kirshenbaum
Co-founded Krishenbaum Bond + Partners Advertising agency. Agency for Snapple, Hennessey etc. Pioneered integrated marketing concepts such as the pop-up store, sidewalk advertising and other forms of high visibility guerrilla marketing
Neil Kimberly
Former Director of Innovation, Hershey Former Brand Director, Snapple Former VP Strategy, Cadbury Schweppes North America Beverages
Tim Sullivan
Current PepsiCo Director of Global Transportation, PepsiCo Logistics & Supply Chain Executive, 2001 - 2011
Margaret Bradley
Former Director, Marketing Communications Consumer Brands and Director Public Relations, Safeway Inc. 1998 - 2008 Helped Launch O Organics and Eating Right brands for Safeway
Bob Burker
Natural Products Consulting, Principal: 1999 Present, Stonyeld VP of Sales and Corporate Development: 1986 - 1998
Danny Warshay
President of GForm & DEW Ventures Principal, Former Director at Health Business Partners, Principal at Cullinova and Brand Manager at Duncan Hines
Bill Stone
Outside GC, Principal: 2002 - Present Expert in start-up growth, business law, and investment negotiations
Matt Palevsky
Former Movement Strategist, Purpose Former Editor, Hufngton Post, Bureau Chief, Real News
RUNA
RUNA LLC [email protected] (718) 635-3606 33 Flatbush Ave, Suite 505 Brooklyn, NY 11217 www.runa.org
RUNA FOUNDATION Inglaterra E3-121 y Av. Repblica, Edicio Royalty Studios Cuarto Piso, Ocina 401, Quito, Ecuador www.fundacionruna.org

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clean energy

Guayusa: The Amazonian Super Leaf

Guayusa Health Benets

YOGI PURE TEA

Clean Up Your Energy

clean energy drinks

Clean Energy Drinks

The Future of Energy

& $!#"### in guayusa harvest from

indigenous farmers each year

trees each year

Best New Tea of 2012 BevNet

January 2013 Issue

Best Organic Product of 2013

1st Place: Best Herbal Tea of 2012

Where to Find Runa

Runas products are available in over 4,000 stores

Natural: Grocery: Gourmet: Foodservice: Drug & Convenience : Alternative: Club:

Trending New Ingredient

Meet Runas Founders TYLER GAGE

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