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    Walton 382 Proposal

    Uploaded by

    Shånghatik Sangeet Khisa
    1) Walton is a Bangladeshi manufacturing company that produces refrigerators, freezers, air conditioners, televisions, motorcycles, and other appliances. 2) The company wants to export its motorcycles to countries like Myanmar, Nepal, Pakistan, and Maldives. 3) To achieve this, Walton is testing its motorcycles for quality and mileage improvements, providing loyalty programs for customers, incentivizing retailers, sponsoring events for brand awareness, and conducting surveys to demonstrate the reliability and performance of its motorcycles.

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    Walton 382 Proposal

    Uploaded by

    Shånghatik Sangeet Khisa
    89 views4 pages
    1) Walton is a Bangladeshi manufacturing company that produces refrigerators, freezers, air conditioners, televisions, motorcycles, and other appliances. 2) The company wants to export its motorcycles to countries like Myanmar, Nepal, Pakistan, and Maldives. 3) To achieve this, Walton is testing its motorcycles for quality and mileage improvements, providing loyalty programs for customers, incentivizing retailers, sponsoring events for brand awareness, and conducting surveys to demonstrate the reliability and performance of its motorcycles.

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    1) Walton is a Bangladeshi manufacturing company that produces refrigerators, freezers, air conditioners, televisions, motorcycles, and other appliances. 2) The company wants to export its motorcycles to countries like Myanmar, Nepal, Pakistan, and Maldives. 3) To achieve this, Walton is testing its motorcycles for quality and mileage improvements, providing loyalty programs for customers, incentivizing retailers, sponsoring events for brand awareness, and conducting surveys to demonstrate the reliability and performance of its motorcycles.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    89 views4 pages

    Walton 382 Proposal

    Uploaded by

    Shånghatik Sangeet Khisa
    1) Walton is a Bangladeshi manufacturing company that produces refrigerators, freezers, air conditioners, televisions, motorcycles, and other appliances. 2) The company wants to export its motorcycles to countries like Myanmar, Nepal, Pakistan, and Maldives. 3) To achieve this, Walton is testing its motorcycles for quality and mileage improvements, providing loyalty programs for customers, incentivizing retailers, sponsoring events for brand awareness, and conducting surveys to demonstrate the reliability and performance of its motorcycles.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    Introduction We are one and only manufacturer of multi-staged Refrigerator, Freezer, Air Conditioner, Television and Motorcycle technology

    and is treated as one of the sophisticated manufacturing plant in Bangladesh and South Asia. R.B. Group (Parent Company) is one of the top business groups in the country operating with a great reputation since 1977. Our company, Walton has become a sensation all over Bangladesh and in the world of electronics, electrical and automobile industries. We are providing customers the latest technology based products, innovative design, and excellent quality with different models & capacities. Our main products are; (1) Motorcycle (2) Refrigerator & Freezer (3) Air Conditioner (4) Mobile Phone (5) Television (3D LED, LED, LCD, CRT) (6) DVD Player (7) Microwave Oven & Steam Oven, (8) Washing Machine (9) Iron (10), Domestic and Industrial Generator etc.
    Objectives We want to export our Walton motorcycles to countries like: Mayanmar Nepal Pakistan Maldives

    WHAT ARE WE DOING TO GET there


    We have our bikes tested by the BRTA for its fitness & mileage. We are working on its mileage, trying to increase its performance. We are providing special loyalty cards with the new bikes to the customers so that they can get free service all across the country. We will give sales incentives to the retailers and gift hampers for the customers to increase sales.

    We will sponsor events like concerts, or endorse talk shows for more brand awareness and reputation. We will conduct surveys between current users & other bike users to show that our product is reliable & efficient in performance.

    Methodology Primary research: Newspaper Magazine Website Books etc.

    Secondary research: Interview Existing consumer survey

    Scope/ Limitation We could not conduct the survey in countries like Mayanmar, Nepal etc. So we conducted the survey domestically. We could not get enough relevant information about countries like Mayanmar, Nepal from the primary sources we checked.

    Letter of Transmittal

    June 27, 2012 To Syed Kamrul Islam Faculty Member North South University

    Subject: Letter of transmittal

    Dear Sir, Enclosed is the proposal that you assigned us to do for our MKT 382 course. The company on which we did our project paper is Walton, and the submission deadline is on June 27, 2012. We based our project on the company visit, interviews with some executives of Walton, group discussions and research from the Internet. The proposal has been a learning opportunity for us and we got to see the applications of various issues taught in class. We therefore thank you for assigning us this project and look forward to do more such projects in the future. Thank you.

    Name : Sangeet Khisa ID# 1010 782 030

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