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    Pest Analysis On GlaxoSmithKline (GSK) - December 2nd, 2010

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    bilkisshittu
    The document analyzes the pest factors affecting GlaxoSmithKline, a global pharmaceutical company. It discusses the political, economic, sociocultural and technological factors to consider, including government regulations, economic conditions, social roles and technology's impact on costs and innovation.

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    Pest Analysis On GlaxoSmithKline (GSK) - December 2nd, 2010

    Uploaded by

    bilkisshittu
    66 views1 page
    The document analyzes the pest factors affecting GlaxoSmithKline, a global pharmaceutical company. It discusses the political, economic, sociocultural and technological factors to consider, including government regulations, economic conditions, social roles and technology's impact on costs and innovation.

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    Pest Analysis on GlaxoSmithKline (GSK) - December 2nd, 2010

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    The document analyzes the pest factors affecting GlaxoSmithKline, a global pharmaceutical company. It discusses the political, economic, sociocultural and technological factors to consider, including government regulations, economic conditions, social roles and technology's impact on costs and innovation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    66 views1 page

    Pest Analysis On GlaxoSmithKline (GSK) - December 2nd, 2010

    Uploaded by

    bilkisshittu
    The document analyzes the pest factors affecting GlaxoSmithKline, a global pharmaceutical company. It discusses the political, economic, sociocultural and technological factors to consider, including government regulations, economic conditions, social roles and technology's impact on costs and innovation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Pest Analysis On GlaxoSmithKline (GSK) - December 2nd, 2010 GlaxoSmithKline plc often abbreviated to GSK, is a global pharmaceutical, biologics,

    vaccines and consumer healthcare company headquartered in London, United Kingdom. It is the world's third largest pharmaceutical company measured by revenues (after Johnson & Johnson and Pfizer).[3] It has a portfolio of products for major disease areas including asthma, cancer, virus control, infections, mental health, diabetes and digestive conditions.[4] It also has a large consumer healthcare division which produces and markets oral healthcare products, nutritional drinks and over-the-counter medicines, including Sensodyne, Horlicks and Gaviscon.[4] Its primary listing is on the London Stock Exchange and it is a constituent of the FTSE 100 Index. It has a secondary listing on the New York Stock Exchange. 1. Political Factors The political arena has a huge influence upon the regulation of businesses, and the spending power of consumers and other businesses. You must consider issues such as: o How stable is the political environment? o Will government policy influence laws that regulate or tax your business? o What is the government's position on strategicing ethics? 2. Economic Factors The firm must consider the state of a trading economy in the short and long-terms. This is especially true when planning for global strategies and may include: o Interest rates o The level of inflation 3. Sociocultural Factors The social and cultural influences on business vary from country to country. It is very important that such factors are considered. Factors include: o How much time do consumers have for leisure? o What are the roles of men and women within society? o How long are the population living? o Are the older generations wealthy? Pharmaceuticals Industry Analysis Page 14 4. Technological Factors Technology is vital for competitive advantage, and is a major driver of globalization. The firm must consider the following factors: o Does technology allow for products and services to be made more cheaply and to a better standard of quality? o Do technology offer consumers and businesses more innovative products and services such as Internet banking, new generation mobile telephones, etc?

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