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    Ben & Jerry Marketing Research Questionaire

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    niteshdiya
    This document contains a marketing research questionnaire about Ben & Jerry's ice cream brand. The questionnaire asks participants about their ice cream consumption habits and preferences. It inquires about brands purchased, reasons for choices, satisfaction with Ben & Jerry's products and stores, awareness of their social missions, and opinions of advertisements and promotions. Demographic questions are also included at the end. The purpose is to help Ben & Jerry's improve their brand by understanding customer needs, wants, and perceptions.

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    Ben & Jerry Marketing Research Questionaire

    Uploaded by

    niteshdiya
    284 views5 pages
    This document contains a marketing research questionnaire about Ben & Jerry's ice cream brand. The questionnaire asks participants about their ice cream consumption habits and preferences. It inquires about brands purchased, reasons for choices, satisfaction with Ben & Jerry's products and stores, awareness of their social missions, and opinions of advertisements and promotions. Demographic questions are also included at the end. The purpose is to help Ben & Jerry's improve their brand by understanding customer needs, wants, and perceptions.

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    This document contains a marketing research questionnaire about Ben & Jerry's ice cream brand. The questionnaire asks participants about their ice cream consumption habits and preferences. It inquires about brands purchased, reasons for choices, satisfaction with Ben & Jerry's products and stores, awareness of their social missions, and opinions of advertisements and promotions. Demographic questions are also included at the end. The purpose is to help Ben & Jerry's improve their brand by understanding customer needs, wants, and perceptions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    284 views5 pages

    Ben & Jerry Marketing Research Questionaire

    Uploaded by

    niteshdiya
    This document contains a marketing research questionnaire about Ben & Jerry's ice cream brand. The questionnaire asks participants about their ice cream consumption habits and preferences. It inquires about brands purchased, reasons for choices, satisfaction with Ben & Jerry's products and stores, awareness of their social missions, and opinions of advertisements and promotions. Demographic questions are also included at the end. The purpose is to help Ben & Jerry's improve their brand by understanding customer needs, wants, and perceptions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    The key takeaways are that this survey is being conducted by Inholland University students to help Ben & Jerry's improve its brand by understanding customers' needs and wants regarding Ben & Jerry's ice cream. The survey asks questions about ice cream consumption habits and opinions about Ben & Jerry's products, stores, social mission, advertisements and campaigns.

    The purpose of this study is for an academic marketing research assignment to help Ben & Jerry's improve its brand. The study aims to fulfill people's needs and wants regarding Ben & Jerry's ice cream.

    The survey asks questions about ice cream consumption frequency and spending habits, awareness and consumption of Ben & Jerry's ice cream, satisfaction with Ben & Jerry's products, stores, social mission, advertisements and campaigns.

    MARKETING RESEARCH QUESTIONNAIRE This study is being conducted by Inholland University students as part of the Marketing research assignment.

    This is a questionnaire survey about Ben & Jerrys Ice cream brand. This survey is done to help Ben & Jerrys improve its brand by fulfilling peoples needs and wants on Ben & Jerrys ice cream. This questionnaire will take you around 10 minutes. This study is intended for educational purpose only, and not for any commercial purposes. This questionnaire is randomly distributed among Amsterdam citizen and Inholland students. It will be completely anonymous.

    In this section we will ask concerning people on consuming ice cream in their daily life. I. Do you eat ice cream? __ Yes If No, __ No 1. What are the reasons why you dont consume ice cream? a. Price b. Health Care c. Taste d. Ingredients (Consist of dairy product) e. Other, ________________________

    Comment __________________________________________________ __________________________________________________ If Yes, 2. Which ice cream brand do you usually buy? a. Ben and Jerrys b. Haagen Dazs c. Ola d. Australian e. Others _______________________ If you answer (A) Ben & Jerrys then go to question 4 3. Why do you buy the brand you chose? (Excluding Ben & Jerrys) a. Price b. Package c. Quality d. Image e. Availability of Flavor

    f. Place g. Other, _____________________________ Comment ________________________________________________ ________________________________________________

    4. In the past 2 weeks, how many times did you eat ice cream? a. None b. 1 time c. 2-3 times d. 4-5 times e. More than 5

    II. How much are you willing to spend on ice cream? a. Less than 1 b. 1 < 3 c. 3 < 5 d. 5 < 7 e. 7 < 9 f. More than 9 In the fallowing section we will ask questions that are related specifically on Ben & Jerrys Ice Cream. III. Have you ever heard of Ben & Jerrys? __ Yes __ No If you have never heard of Ben & Jerrys, you are then finished with the Questionnaire. Thank you for your time. If Yes, From where? __ Advertisement __ Promotion (inc. television) __ Friends __ Internet (Our Websites http://www.benjerry.com) __ Family __ Articles in Books, Magazines, and Newspaper __ Ben & Jerrys store. __ Cinema __ Other, ________________________________

    IV. Do you eat Ben & Jerrys ice cream? __ Yes __ No (As in tried it once)

    __ Never

    If Not or Never, 1. What are the reasons? a. Price b. Package c. Ingredients d. Image e. Lack of Availability of Flavor f. Lack of Availability of Place g. Other,_________________________ 2.Have you ever heard anything negative about Ben & Jerrys? __ Yes __ No If yes, please leave any comments below. Comment ________________________________________________ ________________________________________________ In this section we will ask you on your satisfaction about Ben & Jerrys ice cream in your daily life. If you have never eaten Ben & Jerrys ice cream, you can skip the section about Ben & Jerrys products on the Satisfaction Scale below Ben & Jerrys Satisfaction Scale 1 = Excellent 2 = Very Good Ben & Jerrys Products What do you think about Ben & Jerrys: 1 1. 2. Ingredients flavors 2 3 4 5 6 3 = Good 4 = Bad 5 = Very Bad 6 = Poor

    3. price 4. availability of the size of the product

    5. 6.

    availability of flavors packaging design

    Comment __________________________________________________________ ___________________________________________________________________ 1 = Excellent 2 = Very Good 3 = Good 4 = Bad 5 = Very Bad 6 = Poor

    If you have never been to a Ben & Jerrys Store, You can skip the section about Ben & Jerrys stores. Ben & Jerrys Stores What do you think about Ben & Jerrys? 1 1. 2. 3. 4. Availability of stores Services that are provided within the stores Facilities that are provided within the stores Environmental conditions of the stores 2 3 4 5 6

    Comment___________________________________________________________ ____________________________________________________________________ 1 = Excellent 2 = Very Good Others 1 1. What do you think about the Social and environmental mission of Ben & Jerrys? 2. What do you think about the Advertisements of Ben & Jerrys? 3. What do you think about the Campaigns (Promotion) that Ben & Jerrys offers? 2 3 4 5 6 3 = Good 4 = Bad 5 = Very Bad 6 = Poor

    Comment____________________________________________________________ _____________________________________________________________________

    Gender Age Occupation Nationality

    : : : :

    Male

    Female

    Thank you very much for your cooperation Have a nice Day

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