Scribd Logo
Upload

Welcome to Scribd!

  • 3K views

    Non Traditional Family Life Cycle

    Uploaded by

    Ishan Dutta
    Consumer researchers have proposed expanding family life cycle models to better account for non-traditional families like single parents and childless couples. This would help predict spending patterns, as consumption depends on individual characteristics and motivations rather than just family structure. Non-traditional families like single parents or divorced individuals have different circumstances and spending than traditional families, as do dual-income households. Dynamic social changes have led to many non-traditional family stages influencing how marketers present products to different types of consumers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd

    Non Traditional Family Life Cycle

    Uploaded by

    Ishan Dutta
    3K views2 pages
    Consumer researchers have proposed expanding family life cycle models to better account for non-traditional families like single parents and childless couples. This would help predict spending patterns, as consumption depends on individual characteristics and motivations rather than just family structure. Non-traditional families like single parents or divorced individuals have different circumstances and spending than traditional families, as do dual-income households. Dynamic social changes have led to many non-traditional family stages influencing how marketers present products to different types of consumers.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Consumer researchers have proposed expanding family life cycle models to better account for non-traditional families like single parents and childless couples. This would help predict spending patterns, as consumption depends on individual characteristics and motivations rather than just family structure. Non-traditional families like single parents or divorced individuals have different circumstances and spending than traditional families, as do dual-income households. Dynamic social changes have led to many non-traditional family stages influencing how marketers present products to different types of consumers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    3K views2 pages

    Non Traditional Family Life Cycle

    Uploaded by

    Ishan Dutta
    Consumer researchers have proposed expanding family life cycle models to better account for non-traditional families like single parents and childless couples. This would help predict spending patterns, as consumption depends on individual characteristics and motivations rather than just family structure. Non-traditional families like single parents or divorced individuals have different circumstances and spending than traditional families, as do dual-income households. Dynamic social changes have led to many non-traditional family stages influencing how marketers present products to different types of consumers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 2

    Non traditional family life cycle

    Consumer researchers have proposed increasing the number of family life cycle stages in order to accommodate non traditional forms, such as single parent families and married couples who choose not to bear children. Such revisions presuppose that increasing the number of family life cycle stages would be useful in predicting the family expenditure on goods and services. Our consumption behavior is a function of who we are as individuals. Our thoughts, feelings, behavior, attitude, patterns of behavior determine what we buy, how we buy, when we buy it. A marketers job is to figure out what needs and wants the consumer has and what motivates the consumer to purchase. Consumer motives and goals can be represented by the values they hold. Consumer buy products that represent values, they see product attributes as a means to an end. In case of non traditional families which mainly comprises of single parents or people who are divorced or people who have chosen not to have any children, or cases where the grandparents are raising up their grandchildren the circumstances and therefore the consumption patterns are opposite. When households undergo status changes (divorce, temporary retirement, a new person moving into the household), they often undergo spontaneous changes in consumption related preferences. In another sphere , the substantial increase in dual income households in which both husband and wife work has also tended to influence the lifestyle assumptions.

    In this context the term household is used to describe all person, both related and unrelated, who occupy a housing unit. The term household is becoming a more important unit of analysis for marketers because of the rapid growth in nontraditional families and non-family households. Among non-family households, the great majority consist of people living alone. The remaining non-family households include those consisting of elderly people living with non-family members. Dynamic socio demographic changes in society have resulted in many non traditional stages which tend to heavily influence the manner in which the marketers decide to present before the customers the details of their products. Families opting not to have any children are bound to have more discretionary income at their disposal, whereas grandparents raising up their grandchildren have a whole lot of things to look after, other than just raising up their grand children. So in this manner the consumption behavior of non traditional family differs from that of the traditional types.

    You might also like