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    M M MM M

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    milindvora
    The document discusses developing an effective communication strategy and process. It involves carefully integrating communication channels to deliver a clear, consistent, and compelling message about an organization, concepts, products, or services. Marketers view communication as managing the customer relationship over time through stages including pre-selling, selling, consuming, and post-consumption. Developing effective communication requires understanding the target audience, determining communication objectives based on their readiness, and designing messages tailored to attract and influence them.

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    Attribution Non-Commercial (BY-NC)
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    M M MM M

    Uploaded by

    milindvora
    33 views10 pages
    The document discusses developing an effective communication strategy and process. It involves carefully integrating communication channels to deliver a clear, consistent, and compelling message about an organization, concepts, products, or services. Marketers view communication as managing the customer relationship over time through stages including pre-selling, selling, consuming, and post-consumption. Developing effective communication requires understanding the target audience, determining communication objectives based on their readiness, and designing messages tailored to attract and influence them.

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    The document discusses developing an effective communication strategy and process. It involves carefully integrating communication channels to deliver a clear, consistent, and compelling message about an organization, concepts, products, or services. Marketers view communication as managing the customer relationship over time through stages including pre-selling, selling, consuming, and post-consumption. Developing effective communication requires understanding the target audience, determining communication objectives based on their readiness, and designing messages tailored to attract and influence them.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    33 views10 pages

    M M MM M

    Uploaded by

    milindvora
    The document discusses developing an effective communication strategy and process. It involves carefully integrating communication channels to deliver a clear, consistent, and compelling message about an organization, concepts, products, or services. Marketers view communication as managing the customer relationship over time through stages including pre-selling, selling, consuming, and post-consumption. Developing effective communication requires understanding the target audience, determining communication objectives based on their readiness, and designing messages tailored to attract and influence them.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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