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    Rolex

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    Mariam Jamila
    Group D presented on Rolex as a role model for marketing. They discussed Rolex's target market selection, marketing strategies, and use of celebrity endorsements. They also performed a SWOT analysis of Rolex, identifying strengths like their reputation for quality, weaknesses like their high prices, opportunities in emerging markets, and threats from competition and economic changes. The presentation provided an overview of Rolex's marketing development and strategies.

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    Rolex

    Uploaded by

    Mariam Jamila
    3K views26 pages
    Group D presented on Rolex as a role model for marketing. They discussed Rolex's target market selection, marketing strategies, and use of celebrity endorsements. They also performed a SWOT analysis of Rolex, identifying strengths like their reputation for quality, weaknesses like their high prices, opportunities in emerging markets, and threats from competition and economic changes. The presentation provided an overview of Rolex's marketing development and strategies.

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    Rolex PPt

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    Group D presented on Rolex as a role model for marketing. They discussed Rolex's target market selection, marketing strategies, and use of celebrity endorsements. They also performed a SWOT analysis of Rolex, identifying strengths like their reputation for quality, weaknesses like their high prices, opportunities in emerging markets, and threats from competition and economic changes. The presentation provided an overview of Rolex's marketing development and strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    3K views26 pages

    Rolex

    Uploaded by

    Mariam Jamila
    Group D presented on Rolex as a role model for marketing. They discussed Rolex's target market selection, marketing strategies, and use of celebrity endorsements. They also performed a SWOT analysis of Rolex, identifying strengths like their reputation for quality, weaknesses like their high prices, opportunities in emerging markets, and threats from competition and economic changes. The presentation provided an overview of Rolex's marketing development and strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 26

    Group D

    S M EBADUL HAQUE ID # 1030995090 Sabrina Sharmin Tamanna ID # 1020095090 DELARA FAROOQ ID # 1020299090 MRIDHA MD. ARIFUZZAMAN ID # 1030171090 Md.SADIQUR RAHMAN ID # 1020484090

    INTRODUCTION

    AIM
    The aim of the presentation is to give you a brief idea about Marketing keeping ROLEX as a role model

    SCOPE
    All about Marketing Marketing Development of Rolex SWOT analysis of Rolex Conclusion Q/A

    All About Marketing


    Mind Space Target Market Reinforcement WOW Factor

    Marketing Development Of Rolex

    MARKET DEVELOPMENT OF ROLEX


    TARGET MARKET SELECTION MARKETTING STRATEGY CONNECTING WITH CONSUMERS MARKETING STRATEGIES FOR COMPETITIVE ADVANTAGE

    Marketing Intermediari es

    Competitors Marketing Analysis

    MARKET POSITIONING Product


    Segmentation Marketing Planning Marketing Implementation Differentiation

    Customer Value & Relationships

    MARKETING STRATEGY and MARKETING MIX

    Targeting

    Place

    Positioning

    Promotion

    Suppliers

    Marketing Control

    Price

    Publics

    MARKETTING STRATEGY
    Business Strategy Focus Introduce New Product

    Introducing new product


    Pricing Strategy
    HIGH Premium Strategy MEDIUM High Level Strategy Medium Value strategy False Economy Strategy Price LOW Super Value Strategy Good Value Strategy Economy Strategy HIGH MEDIUM LOW

    Product Quality

    Over Charging Strategy Rip Off Strategy

    The company operates in the niche market with Premium Price Strategy

    CONNECTING WITH CONSUMERS Market Communication Occupy Mind space

    MARKETING STRATEGIES FOR COMPETITIVE ADVANTAGE Promotion Branding Celebrity

    Naomi Campbell

    Brad Pitt

    Sylvester Stallone

    Michelle Obama

    Leonardo di Caprio

    Kareena Kapoor

    Watch Models

    Rolex has three watch lines: Oyster Perpetual Professional

    Marketing Management Philosophies


    Production Concept Focus wide distribution, High Volume
    Selling Concept

    Focus make-and-sell philosophy It is not applicable on Rolex

    Product Concept

    Focus Quality, Performance, Features

    To some extent ,we can say that Rolex pursues this philosophy

    Marketing Concept
    Focus Customer centered

    Four pillars Target Market Customer needs Integrated market Profitability

    SWOT Analysis

    Strengths
    Commitment to Excellence Quality Reputation Manage demand Swiss-Made Mechanical Movement Loyal customers Strong brand equity Advertising

    Weaknesses

    Style limitations High price limits market Technology is not accurate Low R&D Low market share Poor supply chain

    Opportunities

    Expansion of Luxury Brands Maintain Exclusivity of Brand Desirability Diminished Relative to other Luxury Brands Emerging markets and expansion abroad

    Threats
    Competition Cheaper technology Economic slowdown External changes (government, politics, taxes, etc) Exchange rate fluctuations Lower cost competitors or imports Price wars Product substitution

    Conclusion
    Rolex become symbol of the Reliability and Prestige.

    Thank You

    Q/A

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